What is a Lead Tracking Application

What is a Lead Tracking Application? Lead tracking applications are crucial for managing leads effectively and ensuring that the lead flow will move smoothly across sales and marketing. Most successful companies have a successful lead tracking application in place to ensure their sales success. Do you? With a lead tracking application, your sales reps will be able to track prospect inquiries to their appropriate channels, eliminating non-qualified leads instantly and gaining access to the information that they need to pursue the qualified leads instantly. Lead tracking application benefits include:  Ensures that you never “lose” another lead  Improves response time to prospect and customer queries  Increases lead conversion rates  Boosts the value of the marketing budget  Standardizes lead qualification metrics  Streamlines the lead flow from the initial inquiry to the closed deal  Builds separate tracking processes for different prospect groups  Security features ensure that sales reps only have access to their own leads Although lead tracking applications vary, standard features often include:       Import wizards – most lead tracking applications allow you to import leads from sources as varied as tradeshow mailing lists and direct mail responses Web-based lead capture – lets you create forms on your company website that feed directly into the lead tracking application – letting you see exactly which information is drawing prospects, and which is not Lead qualification - establishes lead qualification processes to ensure that all reps use the same methodology for determining quality leads Merge – Lets reps merge documents such as Excel spreadsheets into the lead tracking application Automatic routing – lets reps set up lead queues that are automatically routed into the correct sales or marketing department, saving time and preventing lost leads Security controls - Allows reps to only access leads in their own territories, but to also lets them manually share specific leads with other users when appropriate