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									ISBN            Author                   Book title
9788170365716                            1
                GOPAL K KANJI, MIKE ASHER00 METHODS FOR TOTAL QUALITY MANAGEMENT
9788178297316   GOPAL K KANJI            100 STATISTICAL TESTS, 3E
9788178299433   JAGDEEP KAPOOR           24 BRAND MANTRAS, 2E
9788132102298   JAGDEEP KAPOOR           9 BRAND SHAASTRAS, 2E
9788132104414                            ACADEMIC WRITING
                MATHUKUTTY M MONIPPALLY, BADRINARAYAN SHANKAR PAWAR
9780761998105                            ADVERTISING BASICS!
                J V VILANILAM, A K VARGHESE
9780761935957                            AESTHETICS IN MARKETING
                RAJAT K BAISYA, G GANESH DAS
9788132105688   UWE FLICK                AN INTRODUCTION TO QUALITATIVE RESEARCH, 4E
9788132100850                            ANGER MANAGEMENT
                SWATI Y BHAVE, SUNIL SAINI
9788132106258   KENNETH M YORK           APPLIED HUMAN RESOURCE MANAGEMENT
9788132100782   NARENDER KUMAR CHADHA    APPLIED PSYCHOMETRY
9780761994916   HEDWIG LEWIS             BODY LANGUAGE, 2E
9788132102342   HARSH V VERMA            BRANDING DEMYSTIFIED
9788132106241                            BUSINESS AND PROFESSIONAL COMMUNICATION
                KELLY M QUINTANILLA, SHAWN T WAHL
9788178298788                            BUSINESS
                V ANANDKUMAR, SUBHASISH BISWAS PROCESS OUTSOURCING
9788132105015                            B
                OSWALD A J MASCARENHAS USINESS TRANSFORMATION STRATEGIES
9788132107460                            BUSINESS-TO-BUSINESS MARKETING, 2E
                ROSS BRENNAN, LOUISE CANNING, RAYMOND MCDOWELL
9788132105008                            CAPITAL
                RAJESH CHAKRABARTI, SANKAR DE MARKETS IN INDIA
9788178298634                            CASES IN
                ERIC A MORSE, RONALD K MITCHELL ENTREPRENEURSHIP
9788132105732                            CASES IN LEADERSHIP, 2E
                W GLENN ROWE, LAURA K GUERRERO
9788178298641                            CASES IN OPERATIONS MANAGEMENT
                ROBERT D KLASSEN, LARRY J MENOR
9788178299143   GERARD H SEIJTS          CASES IN ORGANIZATIONAL BEHAVIOR
9788178298658   DAVID W CONKLIN          CASES IN THE ENVIRONMENT OF BUSINESS
9780761934684                            C
                V NILAKANT, S RAMNARAYANHANGE MANAGEMENT
9788178299235                            CHANGE MANAGEMENT, 3E
                ROBERT A PATON, JAMES MCCALMAN
9788132105237   AMIRAM PORATH            COLLABORATIVE RESEARCH IN MANAGEMENT
9788178299204                            COMPENSATION
                BARRY GERHART, SARA L RYNES
9788132102212   PRAVIR MALIK             CONNECTING INNER POWER WITH GLOBAL CHANGE
9788132103158                            CONSUMER BEHAVIOUR
                ROBERT EAST, MALCOLM WRIGHT, MARC VANHUELE
9780761936558                            COPING WITH
                MEENA HARIHARAN, RADHANATH RATH LIFE STRESS
9788132107125   B KARUNAKAR              CORPORATE CHAMPIONS
9780761997467   JOSEPH FERNANDEZ         CORPORATE COMMUNICATIONS
9780761934974   S R VISHWANATH           CORPORATE FINANCE, 2E
9780761936282   SANJAY K AGARWAL         CORPORATE SOCIAL RESPONSIBILITY IN INDIA
9788132104032   SUSAN A WHEELAN          CREATING EFFECTIVE TEAMS, 3E
9788178298962   JAI B P SINHA            CULTURE AND ORGANIZATIONAL BEHAVIOUR
9788132106357   RAMA BIJAPURKAR        CUSTOMER IN THE BOARDROOM?
9780761936046   GAUTAM MAHAJAN         CUSTOMER VALUE INVESTMENT
9788132106289   ANIL K KHANDELWAL      DARE TO LEAD
9788178298757   D ISRAEL               DATA ANALYSIS IN BUSINESS RESEARCH
9788132105770                          DESIGNING AND
                MICHAEL JAY POLONSKY, DAVID S WALLER MANAGING A RESEARCH PROJECT, 2E
9788132104544   NICK LEE, IAN LINGS    DOING BUSINESS RESEARCH
9788132102458   V C JOSHI              E-FINANCE, 2E
9780761935322   DALIP SINGH            EMOTIONAL INTELLIGENCE AT WORK, 3E
9788132100799                          EMPLOYEE IDENTITY IN INDIAN CALL CENTRES
                                             C
                ERNESTO NORONHA, PREMILLA D’ RUZ
9788178299273                          ENTERPRISE SUPPORT
                MATHEW J MANIMALA, JAY MITRA, VARSHA SINGH SYSTEMS
9788132105671   JONATHAN WILSON        ESSENTIALS OF BUSINESS RESEARCH
9788132102434   SCOTT T YOUNG          ESSENTIALS OF OPERATIONS MANAGEMENT
9780761997184   R C SEKHAR             ETHICAL CHOICES IN BUSINESS, 2E
9788132104025   ANANDA DAS GUPTA      ETHICS, BUSINESS AND SOCIETY
9788132100812   DEVENDRA AGOCHIYA     EVERY TRAINER`S HANDBOOK, 2E
9788132107170   SUNIL UNNY GUPTAN     EXECUTIVE COACHING
9788132105077   RAJESH KOTHARI            FINANCIAL SERVICES IN INDIA
9788178298511   SUJOYA BASU               GENDER STEREOTYPES IN CORPORATE INDIA
9788132104438                             GLOBAL
                SHLOMO MAITAL, D V R SESHADRI RISK/GLOBAL OPPORTUNITY
9788178298764   PURBA HALADY RAO          GREENING THE SUPPLY CHAIN
9788178291048                             HANDBOOK
                JAGDISH N SHETH, ATUL PARVATIYAR OF RELATIONSHIP MARKETING
9788132105091                             HANDBOOK OF RESEARCH IN ENTERPRISE SYSTEMS
                SANJAY KUMAR, JOSE ESTEVES, ELLIOT BENDOLY
9788132104407   G B R K PRASAD            HOW TO CHOOSE WINNING STOCKS
9780761993506   T V RAO                   HRD AUDIT
9788178298368   T V RAO                   HRD SCORE CARD 2500
9788132100751   ASHOK CHANDA, JIE SHEN HRM STRATEGIC INTEGRATION AND ORGANIZATIONAL PERFORMANCE
9788132107453                              MOLBJERG JORGENSEN
                DAVID MCGUIRE, KENNETH HUMAN RESOURCE DEVELOPMENT
9788132101703                             HUMAN RESOURCE INFORMATION SYSTEMS
                MICHAEL J KAVANAGH, MOHAN THITE
9780761994411   DEBI S SAINI, SAMI A KHAN HUMAN RESOURCE MANAGEMENT
9780803992740   T V RAO                   HUMAN RESOURCES DEVELOPMENT
9788132105862                             IN SEARCH OF CHANGE MAESTROS
                PRITAM SINGH, ASHA BHANDARKER
9788132105701                             INFORMATION SYSTEMS PROJECT MANAGEMENT
                DAVID AVISON, GHOLAMREZA TORKZADEH
9780761935278                             INNOVATION MANAGEMENT
                SHLOMO MAITAL, D V R SESHADRI
9788178298672                             INSTITUTIONS, CONSULTANTS AND TRANSFORMATION
                LALITHA IYER, SHAIBAL GUHAROY
9788132106470                              H PINNINGTON
                ANNE-WIL HARZING, ASHLYINTERNATIONAL HUMAN RESOURCE MANAGEMENT, 3E
9780761936404   U C MATHUR                INTERNATIONAL MARKETING MANAGEMENT
9788132104469   KATHRIN KOSTER            INTERNATIONAL PROJECT MANAGEMENT
9788178298559                             INTRODUCTION TO
                PRU MARRIOTT, J R EDWARDS, H J MELLETT ACCOUNTING, 3E
9788132107064                              S KOHLI
                JASEEM AHMED, HARINDERISLAMIC FINANCE
9788178298870   C LAKSHMAN                KNOWLEDGE LEADERSHIP
9788132102236   SAIRAM BHAT               LAW OF BUSINESS CONTRACTS IN INDIA
9788132104476   PETER G NORTHOUSE         LEADERSHIP, 5E
9788178297392                             LEADING WITH WISDOM
                PETER PRUZAN, KIRSTEN PRUZAN MIKKELSEN, together with DEBRA and WILLIAM MILLER
9788132103004   BALAJI C KRISHNAN         LEGENDS IN MARKETING: JAGDISH N SHETH
9788132105183   JAGDISH N SHETH           LEGENDS IN MARKETING: KENT B MONROE
9788132105176   JAGDISH N SHETH           LEGENDS IN MARKETING: NARESH K MALHOTRA
9788132105206   JAGDISH N SHETH           LEGENDS IN MARKETING: SHELBY D HUNT
9788178298467   H SADHAK                  LIFE INSURANCE IN INDIA
9788178298566                             MANAGEMENT ACCOUNTING
                HUGH COOMBS, DAVID HOBBS, ELLIS JENKINS
9788132106456                             MANAGEMENT FOR SOCIAL MEEHAN, KARON MEEHAN
                BOB DOHERTY, GEORGE FOSTER, CHRIS MASON, JOHNENTERPRISE
9780761934158   K HARIGOPAL               MANAGEMENT OF ORGANIZATIONAL CHANGE, 2E
9788132100836   P N RASTOGI               MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2E
9780761936299   A V SRINIVASAN            MANAGING A MODERN HOSPITAL, 2E
9788132102335   SID LOWE                  MANAGING IN CHANGING TIMES
9788178298528                             MANAGING INDIAN BANKS, 3E
                VASANT C JOSHI, VINAY V JOSHI
9780761992479                             M
                V NILAKANT, S RAMNARAYANANAGING ORGANISATIONAL CHANGE
9788132105107   SUBESH DAS                MANAGING PEOPLE AT WORK
9780761936763   B R VIRMANI               MANAGING PEOPLE IN ORGANISATIONS
9780761934950   PINGALI VENUGOPAL         MANAGING YOUR SALES FORCE
9780761995517   PINGALI VENUGOPAL         MARKETING CHANNEL MANAGEMENT
9788178298689                             MARKETING COMMUNICATIONS INDUSTRY
                GAUTAM RAJ JAIN, RAUNICA AHLUWALIA
9788132104711   PINGALI VENUGOPAL         MARKETING MANAGEMENT
9788178299150                             MERGERS AND ACQUISITIONS
                KEVIN K BOEH, PAUL W BEAMISH
9780761935865                          MERGERS, VISHWANATH
                CHANDRASHEKAR KRISHNAMURTI, S RACQUISITIONS AND CORPORATE RESTRUCTURING
9780761935926   SATYA P DAS            MICROECONOMICS FOR BUSINESS
9780761936268   K G KARMAKAR           MICROFINANCE IN INDIA
9788132105329   MURALI IYENGAR         MONEY MATTERS
9780761996408   C S VENKATA RATNAM     NEGOTIATED CHANGE
9780761996392   C S VENKATA RATNAM     NEGOTIATED CHANGE
9788178298894                           WARREN ISENHART
                MICHAEL L SPANGLE, MYRANEGOTIATION
9788178290263   KENNETH B KAHN         NEW PRODUCT PLANNING
9788132107392   S RAMNARAYAN, T V RAO ORGANIZATION DEVELOPMENT, 2E
9788132102465                          ORGANIZING AND MANAGING IN THE ERA OF GLOBALIZATION
                PRITAM SINGH, SUBIR VERMA
9780761998471   T V RAO                PERFORMANCE MANAGEMENT AND APPRAISAL SYSTEMS
9780761933540   ANAND BHASKAR HALVE PLANNING FOR POWER ADVERTISING
9788178298573                          PLANNING, MONITORING AND EVALUATION IN DEVELOPMENT ORGANISAT
                JOHN DE CONINCK, KHILESH CHATURVEDI, BEN HAAGSMA, HANS GRIFFIOEN, MARIECKE VAN DER GL
9788132105022                          PUBLIC
                M GOVINDA RAO, MIHIR RAKSHIT ECONOMICS
9788132106296   J V VILANILAM          PUBLIC RELATIONS IN INDIA
9788132105633   RAVI CHAUDHRY          QUEST FOR EXCEPTIONAL LEADERSHIP
9788132107187   PRAVIR MALIK           REDESIGNING THE STOCK MARKET
9788132107484   JOHN W CRESWELL         RESEARCH DESIGN, 3E
9780761935896                           RESEARCH METHODS DAVID I WHITE
                JOHN ADAMS, HAFIZ T A KHAN, ROBERT RAESIDE, FOR GRADUATE BUSINESS AND SOCIAL SCIENCE S
9788132104759                           RESTORING VALUES
                E SREEDHARAN, BHARAT WAKHLU
9780761935889                           R
                SANAL KUMAR VELAYUDHAN URAL MARKETING, 2E
9788178298481   PINGALI VENUGOPAL       SALES AND DISTRIBUTION MANAGEMENT
9788178295053                           SALES
                JOHN T MENTZER, MARK A MOON FORECASTING MANAGEMENT, 2E
9788178298900                           SAS2
                JACQUES M CHEVALIER, DANIEL J BUCKLES
9788178293349   AUDREY GILMORE          SERVICES MARKETING AND MANAGEMENT
9788178298450   ASHA BHANDARKER         SHAPING BUSINESS LEADERS
9788132104643                           SOCIAL RESPONSIBILITY AND ENVIRONMENTAL SUSTAINABILITY IN BUSIN
                PREETA M BANERJEE, VANITA SHASTRI
9788132101000                           STATISTICAL METHODS FOR PRACTICE AND RESEARCH, 2E
                AJAI S GAUR, SANJAYA S GAUR
9788132105220   SHARAD SARIN            STRATEGIC BRAND MANAGEMENT FOR B2B MARKETS
9788132105725                           STRATEGIC CORPORATE SOCIAL RESPONSIBILITY, 2E
                WILLIAM B WERTHER, JR, DAVID CHANDLER
9780761933601                           STRATEGIC HUMAN
                ANURADHA SHARMA, ARADHANA KHANDEKAR RESOURCE MANAGEMENT
9780761935582                           STRATEGIC JIE SHEN
                ASHOK CHANDA, B SIVARAMA KRISHNA,HUMAN RESOURCE TECHNOLOGIES
9780761936541                           STRATEGIC ISSUES
                K V RAMANI, DILEEP MAVALANKAR, DIPTI GOVIL AND CHALLENGES IN HEALTH MANAGEMENT
9788132106906                           STRATEGIC THINKING
                BISWATOSH SAHA, PARTHASARATHI BANERJEE, RAM KUMAR KAKANI
9788178298429   JOHN T MENTZER          SUPPLY CHAIN MANAGEMENT
9788178299174   NED KOCK                SYSTEMS ANALYSIS & DESIGN FUNDAMENTALS
9788178298474                           T
                MOID SIDDIQUI, R H KHWAJAHE ACROBATICS OF CHANGE
9780761935513   B R VIRMANI             THE CHALLENGES OF INDIAN MANAGEMENT
9788132105695                           THE COACHING MANAGER, 2E
                JAMES M HUNT, JOSEPH R WEINTRAUB
9780761934134   ASHA KAUL               THE EFFECTIVE PRESENTATION
9788132106517                           THE GLOBAL PATRA, PARTHA RAY
                ADARSH KISHORE, MICHAEL DEBABRATAECONOMIC CRISIS THROUGH AN INDIAN LOOKING GLASS
9780761935988   SEEMA SANGHI            THE HANDBOOK OF COMPETENCY MAPPING, 2E
9788132102359   VANITA KOHLI-KHANDEKARTHE INDIAN MEDIA BUSINESS, 3E
9788178298924   WALTER VIEIRA           THE NEW PROFESSIONAL SALESMAN
9788178299327                           THE
                MOHAN THITE, BOB RUSSELL NEXT AVAILABLE OPERATOR
9780761932994   T V RAO, RAJU RAO       THE POWER OF 360 DEGREE FEEDBACK
9780761935995   K SATHYANARAYANA        THE POWER OF HUMOR AT THE WORKPLACE
9788132102441                           THEORY
                BADRINARAYAN SHANKAR PAWAR BUILDING FOR HYPOTHESIS SPECIFICATION IN ORGANIZATIONAL
9788178298535             C
                PREMILA D’ RUZ          THINKING CREATIVELY AT WORK
9788132102946                           TOOLKIT FOR ORGANIZATIONAL CHANGE
                TUPPER CAWSEY, GENE DESZCA
9788132103127   GAUTAM MAHAJAN          TOTAL CUSTOMER VALUE MANAGEMENT
9780761936213   HRISHIKES BHATTACHARYA  TOTAL MANAGEMENT BY RATIOS
9780761933687   MARMAR MUKHOPADHYAY TOTAL QUALITY MANAGEMENT IN EDUCATION, 2E
9780761936336                           TOURISM DEVELOPMENT REVISITED
                SUTHEESHNA BABU S, SITIKANTHA MISHRA, BIVRAJ BHUSAN PARIDA
9788132105848                           TOWARDS FINANCIAL
                K G KARMAKAR, G D BANERJEE, N P MOHAPATRA INCLUSION IN INDIA
9780761935049   SEEMA SANGHI            TOWARDS PERSONAL EXCELLENCE, 2E
9788132106319   SUBIR VERMA             TOWARDS THE NEXT ORBIT
9788132106876                           TRAINING FOR DEVELOPMENT, 3E
                ROLF P LYNTON, UDAI PAREEK
9780761994282                           TRAINING FOR ORGANIZATIONAL TRANSFORMATION, PART 1
                ROLF P LYNTON, UDAI PAREEK
9780761994329                           TRAINING FOR ORGANIZATIONAL TRANSFORMATION, PART 2
                ROLF P LYNTON, UDAI PAREEK
9780761935575   STEFANO PELLE           UNDERSTANDING EMERGING MARKETS
9788178299082   RAGHU NANDAN            UNLEASHING YOUR ENTREPRENEURIAL POTENTIAL
9788132100621   ANIL KUMAR MUKHOPADHYAYAVALUE ENGINEERING MASTERMIND
9788132104612   MOID SIDDIQUI           WHO WILL BELL THE CAT?
9788132104421   RAJAT KANTI BAISYA      WINNING STRATEGIES FOR BUSINESS
               Sub title                      Edited     Series     Volume     Imprint              Price
OTAL QUALITY MANAGEMENT                                                        Response Books              Rs. 475.00
                                                                               Vistaar Publications        Rs. 475.00
                 Finding a Place in the Minds and Hearts of Consumers          Response Books              Rs. 225.00
                 Nine Successful Brand Strategies to Build Winning Brands      Response Books              Rs. 225.00
                 A Guide for Management Students and Researchers               Response Books              Rs. 375.00
                 A Resource Guide for Beginners                                Response Books              Rs. 425.00
                                                                               Response Books              Rs. 395.00
O QUALITATIVE RESEARCH, 4E                                                     SAGE South Asia             Rs. 550.00
                                                                               SAGE India                  Rs. 325.00
                 Strategic Issues and Experiential Exercises                   SAGE South Asia             Rs. 475.00
                                                          SAGE Texts           SAGE India                  Rs. 395.00
                 A Guide for Professionals                                     Response Books              Rs. 395.00
                 Plans to Payoffs                                              Response Books              Rs. 350.00
                 KEYS for Workplace Excellence                                 SAGE South Asia             Rs. 475.00
                 Oh! BPO—  Structure and Chaos, Fun and Agony                  Response Books              Rs. 250.00
                 The Strategic Leader as Innovation Manager                    Response Books              Rs. 750.00
ESS MARKETING, 2E                                                              SAGE South Asia             Rs. 495.00
                                              Yes                              Response Books              Rs. 450.00
                 The Venture Creation Process Yes                              SAGE South Asia
                                                          The Ivey Casebook Series                         Rs. 550.00
                                                                               SAGE South Asia
                                                          The Ivey Casebook Series                         Rs. 550.00
                                                          The Ivey Casebook
                 Building Customer Value Through World-Class Operations Series SAGE South Asia             Rs. 550.00
TIONAL BEHAVIOR                               Yes                              SAGE South Asia
                                                          The Ivey Casebook Series                         Rs. 450.00
                 International Perspectives                                    SAGE South Asia
                                                          The Ivey Casebook Series                         Rs. 675.00
                 Altering Mindsets in a Global Context                         Response Books              Rs. 450.00
                 A Guide to Effective Implementation                           SAGE South Asia             Rs. 495.00
                 Inside Out                                                    Response Books              Rs. 350.00
                 Theory, Evidence, and Strategic Implications                  SAGE South Asia             Rs. 350.00
                 The Fractal Ladder                                            Response Books              Rs. 395.00
                 Applications in Marketing                                     SAGE South Asia             Rs. 395.00
                 The Indian Experience                                         SAGE India                  Rs. 425.00
                 Excellent Companies of India                                  Response Books       Rs. 450.00 (tent)
                 A 21st Century Primer                                         Response Books              Rs. 475.00
                 Theory and Practice                                           Response Books              Rs. 550.00
 RESPONSIBILITY IN INDIA                                                       Response Books              Rs. 450.00
                 A Guide for Members and Leaders                               SAGE South Asia             Rs. 295.00
NIZATIONAL BEHAVIOUR                                      SAGE Texts           SAGE India                  Rs. 395.00
                 Crafting Customer Based Business Strategy                     Response Books       Rs. 495.00 (tent)
                 Formula for Sustained Business Success                        Response Books              Rs. 375.00
                 The Transformation of Bank of Baroda                          Response Books              Rs. 795.00
                 A Step-By-Step Nonparametric Approach                         Response Books              Rs. 425.00
                 A Business Student`s Guide                                    SAGE South Asia             Rs. 395.00
                 A Guide to Theory and Practice                                SAGE South Asia             Rs. 495.00
                 The Future is Here                                            Response Books              Rs. 350.00
                 A Professional Guide                                          Response Books              Rs. 395.00
                 The Notion of Professionalism                                 Response Books              Rs. 425.00
                 An International Perspective Yes                              Response Books              Rs. 895.00
                 A Guide to Doing Your Research Project                        SAGE South Asia             Rs. 495.00
RATIONS MANAGEMENT                                                             SAGE South Asia             Rs. 495.00
                                                                               Response Books              Rs. 395.00
                   Managing Responsibly      Yes                               Response Books           Rs. 395.00
                                                                               SAGE India               Rs. 495.00
                A Practitioner‟s Guide to Creating Excellence                  Response Books    Rs. 295.00 (tent)
                Concept and Application                  SAGE Texts            SAGE India               Rs. 450.00
                A Glimpse                                                      Response Books           Rs. 325.00
                Ten Essential Tools for Tracking Minds, Markets & Money        Response Books           Rs. 595.00
                A Guide for Asian Managers                                     Response Books           Rs. 395.00
TIONSHIP MARKETING                           Yes                               Response Books           Rs. 995.00
ARCH IN ENTERPRISE SYSTEMS                   Yes                               Response Books           Rs. 895.00
                Rewriting Formulas for Investment                              Response Books           Rs. 195.00
                Evaluating the Human Resource Function for Business ImprovementResponse Books           Rs. 495.00
                Based on HRD Audit                                             Response Books           Rs. 495.00
EGRATION AND ORGANIZATIONAL PERFORMANCE                                        Response Books           Rs. 575.00
                Theory and Practice                                            SAGE South Asia          Rs. 395.00
                Basics, Applications, and Future Directions                    SAGE South Asia          Rs. 495.00
                Perspectives for the New EraYes                                Response Books           Rs. 495.00
                Experiences, Interventions, Strategies                         SAGE India               Rs. 595.00
                                                                               Response Books           Rs. 850.00
 MS PROJECT MANAGEMENT                                                         SAGE South Asia          Rs. 550.00
                Strategies, Concepts and Tools for Growth and Profit           Response Books           Rs. 750.00
                                             Yes
                Case Studies from the Development Sector                       Response Books           Rs. 325.00
 AN RESOURCE MANAGEMENT, 3E                  Yes                               SAGE South Asia          Rs. 695.00
                Text and Cases                           SAGE Texts            SAGE India               Rs. 525.00
JECT MANAGEMENT                                                                SAGE South Asia          Rs. 450.00
                                                                               SAGE South Asia          Rs. 525.00
                Writings of V. Sundararajan Yes                                SAGE India               Rs. 750.00
                Tools for Executive Leaders                                    Response Books           Rs. 350.00
ONTRACTS IN INDIA                            Yes         SAGE Law              SAGE India               Rs. 895.00
                Theory and Practice                                            SAGE South Asia          Rs. 495.00
                Spiritual-based Leadership in Business                         Response Books           Rs. 595.00
                8 Volume Set                 Yes         Legends in Marketing SAGE India             Rs. 36,000.00
                7 Volume Set                 Yes                             3
                                                         Legends in Marketing SAGE India             Rs. 31,500.00
                9 Volume Set                 Yes                             4
                                                         Legends in Marketing SAGE India             Rs. 40,500.00
                10 Volume Set                Yes                             2
                                                         Legends in Marketing SAGE India             Rs. 45,000.00
                Opportunities, Challenges and Strategic Perspective            Response Books           Rs. 695.00
                Principles and Applications                                    SAGE South Asia          Rs. 475.00
OCIAL ENTERPRISE                                                               SAGE South Asia          Rs. 375.00
                Leveraging Transformation                                      Response Books           Rs. 525.00
                Competing Through Technological Excellence                     Response Books           Rs. 425.00
                                             Yes                               Response Books           Rs. 625.00
                                             Yes
                A Guide for the Perplexed Manager                              Response Books           Rs. 495.00
                The Challenges Ahead                                           Response Books           Rs. 425.00
ATIONAL CHANGE                                                                 Response Books           Rs. 495.00
                Employment Relations in Globalizing India                      SAGE India               Rs. 695.00
                The Challenges of Change                                       Response Books           Rs. 375.00
                A Motivational Approach                                        Response Books           Rs. 395.00
                A Customer-centric Approach                                    Response Books           Rs. 395.00
                Entrepreneurial Case Studies                                   Response Books           Rs. 350.00
                A Decision-making Approach                                     Response Books           Rs. 395.00
                Text and Cases                                                 SAGE South Asia
                                                         The Ivey Casebook Series                       Rs. 550.00
 ONS AND CORPORATE RESTRUCTURING              Yes                                 Response Books           Rs. 495.00
                                                         SAGE Texts               SAGE India               Rs. 425.00
                                               Yes                                SAGE India               Rs. 775.00
                 Macroeconomics and Financial Markets                             Response Books           Rs. 395.00
                 Collective Bargaining, Liberalization and Restructuring in India Response Books           Rs. 525.00
                 Collective Bargaining, Liberalization and Restructuring in India Response Books           Rs. 850.00
                 Communication for Diverse Settings                               SAGE South Asia          Rs. 525.00
                                                                                  Response Books           Rs. 450.00
                                               Yes
                 Accelerating Learning and Transformation                         Response Books           Rs. 495.00
 NAGING IN THE ERA OF GLOBALIZATION            Yes                                Response Books           Rs. 850.00
                 HR Tools for Global Competitiveness                              Response Books           Rs. 495.00
                 A User`s Manual for Students and Practitioners                   Response Books           Rs. 525.00
                 Sharing Training and Facilitation Experiences                    SAGE India               Rs. 350.00
                                               Yes
                 Theory and Policy /-/Essays in Honor of Amaresh Bagchi           SAGE India               Rs. 795.00
                 New Tasks and Responsibilities                                   SAGE India               Rs. 395.00
                 Mirage to Reality                                                Response Books           Rs. 375.00
                 A Fractal Approach                                               Response Books    Rs. 550.00 (tent)
                 Qualitative, Quantitative, and Mixed Methods Approaches          SAGE South Asia          Rs. 395.00
S FOR GRADUATE BUSINESS AND SOCIAL SCIENCE STUDENTS                               Response Books           Rs. 475.00
                                               Yes
                 Keys to Integrity, Ethical Behaviour and Good Governance         SAGE India               Rs. 395.00
                 Targeting the Non-urban Consumer                                 Response Books           Rs. 350.00
                 An Indian Perspective                                            Response Books           Rs. 495.00
                 A Demand Management Approach                                     Response Books           Rs. 495.00
                 A Guide to Collaborative Inquiry and Social Engagement           SAGE India               Rs. 595.00
 G AND MANAGEMENT                                                                 Response Books           Rs. 495.00
                 What B-Schools Don’ Do t                                         Response Books           Rs. 325.00
                                               Yes
                 How Organizations Handle Profits and Social Duties               Response Books           Rs. 350.00
                 A Guide to Data Analysis Using SPSS                              Response Books           Rs. 325.00
                 A Road Map for Organizational Transformation                     Response Books           Rs. 375.00
                 Stakeholders in a Global Environment                             SAGE South Asia          Rs. 550.00
                 An Indian Perspective                                            Response Books           Rs. 450.00
                 Keys to Managing People                                          Response Books           Rs. 775.00
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Pages         Publication Year      Binding     Subject
        244                  1996   Paperback   Total Quality Management
        252                  2006   Paperback   Business Research
        116                  2009   Paperback   Marketing & Sales
        108                  2009   Paperback   Marketing & Sales
        264                  2010   Paperback   Academic Tools
        216                  2004   Paperback   Advertising & Public Relations
        312                  2008   Paperback   Marketing & Sales
        528                  2010   Paperback   Business Research
        220                  2009   Paperback   Self help
        432                  2010   Paperback   Human Resource Management
        384                  2009   Paperback   Human Resource Management
        208                  2000   Paperback   Self help
        268                  2009   Paperback   Marketing & Sales
        376                  2011   Paperback   Business Communication
        240                  2008   Paperback   Industry
        668                  2011   Paperback   Strategic Management
        408                  2011   Paperback   Marketing & Sales
        420                  2010   Paperback   Finance & Banking
        448                  2007   Paperback   The Ivey Casebook Series
        476                  2010   Paperback   The Ivey Casebook Series
        440                  2007   Paperback   The Ivey Casebook Series
        308                  2008   Paperback   The Ivey Casebook Series
        624                  2007   Paperback   The Ivey Casebook Series
        356                  2006   Paperback   Change management
        440                  2008   Paperback   Change management
        224                  2010   Paperback   Business Research
        320                  2008   Paperback   Human Resource Management
        252                  2009   Paperback   Change management
        344                  2009   Paperback   Marketing & Sales
        288                  2008   Hardback    Self help
        212                  2011   Hardback    Strategic Management
        280                  2004   Paperback   Business Communication
        780                  2007   Paperback   Finance & Banking
        352                  2008   Paperback   Corporate Social Responsibility
        160                  2009   Paperback   Leadership
        448                  2008   Paperback   Organisational Behaviour
        204                  2011   Hardback    Marketing & Sales
        208                  2007   Paperback   Marketing & Sales
        444                  2011   Hardback    Organisational Development
        320                  2008   Paperback   Business Research
        296                  2010   Paperback   Business Research
        428                  2009   Paperback   Business Research
        212                  2009   Paperback   Finance & Banking
        236                  2006   Paperback   Self help
        204                  2009   Paperback   Industry
        348                  2009   Hardback    Entrepreneurship
        336                  2010   Paperback   Business Research
        456                  2009   Paperback   Operation Management
        312                  2002   Paperback   Business Ethics
 244   2010   Paperback   Business Ethics
 440   2009   Paperback   Training
 188   2011   Paperback   Training
 360   2010   Paperback   Finance & Banking
 240   2008   Paperback   General Management
 364   2010   Paperback   International Business
 284   2008   Paperback   General Management
 670   2002   Paperback   Marketing & Sales
 324   2011   Hardback    Marketing & Sales
 144   2010   Paperback   Finance & Banking
 344   1999   Paperback   Human Resource Management
 304   2008   Paperback   Human Resource Management
 416   2009   Paperback   Human Resource Management
 260   2011   Paperback   Human Resource Management
 488   2009   Paperback   Human Resource Management
 368   2000   Paperback   Human Resource Management
 392   1995   Paperback   Human Resource Management
 532   2011   Hardback    Change management
 496   2010   Paperback   Project management
 496   2006   Paperback   Innovationa management
 240   2008   Paperback   Organisational Development
 672   2011   Paperback   Human Resource Management
 582   2008   Paperback   Marketing & Sales
 392   2009   Paperback   Project management
 552   2007   Paperback   Finance & Banking
 320   2011   Hardback    Finance & Banking
 244   2008   Paperback   Leadership
 352   2009   Hardback    Business Law
 456   2009   Paperback   Leadership
 408   2007   Paperback   Leadership
2140   2010   Hardback    Marketing & Sales
1792   2011   Hardback    Marketing & Sales
3124   2011   Hardback    Marketing & Sales
2560   2011   Hardback    Marketing & Sales
 416   2009   Paperback   Finance & Banking
 360   2007   Paperback   Finance & Banking
 256   2011   Paperback   Entrepreneurship
 368   2006   Paperback   Change management
 388   2009   Paperback   Innovationa management
 390   2008   Paperback   Hospital Management
 412   2009   Paperback   Change management
 364   2009   Paperback   Finance & Banking
 380   1998   Paperback   Change management
 272   2010   Hardback    Human Resource Management
 240   2000   Paperback   Human Resource Management
 186   2006   Paperback   Marketing & Sales
 188   2001   Paperback   Marketing & Sales
 204   2008   Paperback   Entrepreneurship
 260   2010   Paperback   Marketing & Sales
 460   2008   Paperback   Mergers & Acquisition
432   2007   Paperback   Mergers & Acquisition
372   2007   Paperback   General Management
488   2008   Hardback    Finance & Banking
208   2011   Paperback   Finance & Banking
384   2003   Paperback   Human Resource Management
384   2003   Hardback    Human Resource Management
460   2008   Paperback   Business Communication
264   2001   Paperback   Marketing & Sales
488   2011   Paperback   Organisational Development
472   2009   Hardback    General Management
344   2004   Paperback   Human Resource Management
264   2005   Paperback   Advertising & Public Relations
220   2008   Paperback   Organisational Development
364   2010   Hardback    Finance & Banking
318   2011   Paperback   Advertising & Public Relations
276   2011   Paperback   Leadership
260   2011   Hardback    Finance & Banking
292   2011   Paperback   Business Research
270   2007   Paperback   Business Research
228   2010   Hardback    Business Ethics
250   2007   Paperback   Marketing & Sales
328   2008   Paperback   Marketing & Sales
364   2005   Paperback   Marketing & Sales
320   2008   Paperback   Business Research
224   2003   Paperback   Marketing & Sales
350   2008   Paperback   Leadership
220   2010   Paperback   Corporate Social Responsibility
172   2009   Paperback   Business Research
292   2010   Paperback   Strategic Management
448   2010   Paperback   Corporate Social Responsibility
276   2006   Paperback   Human Resource Management
524   2007   Paperback   Human Resource Management
248   2008   Hardback    Health Management
368   2011   Paperback   Strategic Management
524   2001   Paperback   Marketing & Sales
336   2008   Paperback   Change management
304   2008   Paperback   Change management
384   2007   Paperback   General Management
328   2010   Paperback   Training
244   2005   Paperback   Business Communication
340   2011   Hardback    Finance & Banking
248   2007   Paperback   Human Resource Management
412   2010   Paperback   Media
172   2008   Paperback   Marketing & Sales
340   2009   Paperback   Human Resource Management
320   2005   Paperback   Human Resource Management
284   2007   Paperback   Self help
160   2009   Hardback    Business Research
224   2008   Paperback   Self help
448   2009   Paperback   Change management
348   2010   Paperback   Marketing & Sales
394   2007   Paperback   Finance & Banking
232   2005   Paperback   Total Quality Management
362   2008   Paperback   Industry
600   2011   Hardback    Finance & Banking
296   2006   Paperback   Self help
492   2010   Hardback    General Management
424   2011   Paperback   Training
328   2000   Paperback   Training
432   2000   Paperback   Training
256   2007   Paperback   Strategic Management
380   2009   Paperback   Entrepreneurship
176   2009   Paperback   General Management
196   2010   Paperback   Strategic Management
288   2010   Paperback   Strategic Management
About the Book                                  Table of Contents
                                                Preface / Understanding Total Quality Management / The Role of TQM Methods / Lis
                                                Preface / List of Common Symbols / Introduction to the unique coverage of the most
                                                      s
This expanded and updated edition of Gopal Kanji’ best-selling resource on statistical tests provides Book / Introduction to Statistic
                                                Preface / BRAND MANTRAS FOR THE brand To build a big brand, 24 action-orien
This concise and practice-based book is aimed at helping marketeers develop winningMIND / strategies. It presents adopt a short b
                                                Preface / The Nine strengthens his shaastra that Markets Brand Category shift. He
                                                                                                                t
Through this revised edition, brand guru Jagdeep Kapoor further Brand Shaastras / The Need Shaastra:don’ decline, theyGrowth S
                                                Preface Introduction I: THE RESEARCH PROCESS AND THE ROLE OF Charact
This book helps students and researchers write better/assignments,/ better dissertations, and better papers for publication.ACADEM
                                                  anyone How it All Began / Conventional Advertising and Advertising Agencies The
Advertising Basics! is a one-stop resource forPreface /who wishes to understand and unravel the exciting world of advertising./ Beg
                                                Foreword by M in Marketing primarily deals with Aesthetics / Aesthetics, beyond its
A book for Indian designers and brand marketers, Aesthetics B SHIN / Preface / Introduction tounderstanding aestheticsits Qualities
                                                I: FRAMEWORK / Guide Qualitative Research, has been fully revised, How to Do It
This new edition of Uwe Flick`s bestselling textbook, An Introduction to to This Book / Qualitative Research: Why andexpanded and
        s                                       Preface / Anger: Causes, Expressions, and Types / point where they Anger on Peop
In today’ world, problems of anger, rage, aggression and violent outbursts have reached a criticalVarious Effects of threaten the eth
                                                Preface / Introduction to the Exercises gives business students / Equal Employment
Applied Human Resource Management: Strategic Issues and ExperientialManagement of Human Resources in-depth, hands-on e
                                                Foreword GREGORY S KOLT / Preface undergraduate, post-graduate, and research
Applied Psychometry is a core textbook on the theory and practice of psychometry for / I: MEASUREMENT IN MODERN PSYCHO
                                                Preface to are: - a large number of new the First Edition / Overview / The Characte
Among the significant new features of the revised editionthe Second Edition / Preface toand re-drawn illustrations to describe individ
                                                Preface / such as advertising, is a Brand? / Brand distribution, can mislead and con
The various aspects of marketing surrounding a brand, Why Brands? / What sales promotion andTransformation / Brand Vision: Co
                                                Preface / Business and Professional demonstrate the Workplace / I. ENTERING THE
Unlocking the KEYS to excellence in business and professional communication!To Excellence in excellence as professionals, stude
                                                Foreword by MADAN PADAKI / Preface / Acknowledgements / The BPO been enme
A nascent industry in the 1990s, business process outsourcing (BPO) has taken India by storm. While this industry has Industry / C
A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revita
                                                I: STRATEGY IN GENERAL / An Introduction to Business Transformation Strategies:
                                                Preface to the Second accessible clarity of Website / I: FUNDAMENTALS and engag
The Second Edition of this bestselling B2B textbook offers the same Edition / Companion insight, combined with updated OF BUSIN
                                                Foreword by C B BHAVE / Preface / Introduction RAJESH CHAKRABARTI and the r
This book provides a comprehensive picture of the recent trends and developments in the Indian finance scenario. It providesSANK
                                                 be based upon a Ivey Casebook Series PAUL W BEAMISH / Preface / Introduction:
Cases in Entrepreneurship is the first book to Introduction to thecognitive framework of entrepreneurship. This casebook has been
                                                Preface / together again to provide a distinctive collection of / Leadership Skills App
Richard Ivey School of Business and SAGE have comeLeadership: What Is It? / Leadership Trait Approachreal-world leadership ca
                                                Introduction to the Ivey Casebook decisions. The BEAMISH / Preface DEVELOPIN
Cases in Operations Management is unique in its strong grounding in real-worldSeries PAUL W cases are structured /into six modu
                                                Introduction to the Ivey Casebook Series Paul W appreciation for, the BUILDING EF
Cases in Organizational Behavior has been designed to help develop an understanding of, andBeamish / Preface / I:various challe
                                                Introduction to collection of relevant, classroom-tested cases. Preface / Introduction
Cases in the Environment of Business offers an outstanding the Ivey Casebook Series PAUL W BEAMISH / In discussing the cases
                                                Preface / The Change Management Model / Appreciating a new model for organisatio
Based on their extensive research and work with organisations, V Nilakant and S Ramnarayan present Change: Industry Analysis /
                                                 text on change AND DEFINITION OF CHANGE / Introducing Change Management /
This updated third edition edition of a popular I: THE IMPACT management guides readers through the technological, organizationa
                                                Preface / I: THEORETICAL AND EMPIRICAL BACKGROUND / applications. It takes
This book is a ready reference for understanding the concept of Collaborative Research (CR) and its practicalIntroduction to Collab
                                                Introduction to provides comprehensive, research-based review of both the determ
Compensation: Theory, Evidence, and Strategic Implicationsthe SeriesaDAVID A WHETTEN / I: INTRODUCTION: THE ENIGMAS
                                                Introduction / book is a theory Person Pattern / The Business Pattern / The Econom
The power to change things lies within us. Presented in thisThe Pattern / Theof how shifts in the self can have profound shifts in co
                                                I: INTRODUCTION Ideas and Consumer Behaviour helps readers / develop analy
Written in a focused and accessible form by respected marketing /academics,Explanations in Consumer Research toII: CONSUMPT
                                                Foreword Preface / coping. A holistic treatment to these topics, using Indian case re
This book provides a new perspective to the theories of /stress andUnderstanding Stress and Coping / Complexities of Coping / Ca
                                              Introduction / What is the Book About? /saw a tremendous increase in competition fr
The year 1991 was a turning point in the history of the Indian economy.
 Liberalization What Made the Excellent CompaniesSuccee
                                                corporate communications and its practical the Beginning / modern organization. J
This lucid book is a compelling introduction toIntroduction / The 21st Century Corporate: Inapplication in theCorporate Communicati
This—                        book              Preface / I BUILDING BLOCKS / Introduction Time Value of Money / understanding
     revised and enhanced— examines the role of finance in supporting other functional /areas while fostering an Risk and Retur
                                               Preface / first comprehensive, well-researched book on the subject in the Tax Break
Corporate Social Responsibility in India is arguably the Introduction / Triple Bottom Line / CSR Reports / CSR Projects / country. Th
                                                                     

                                                                     Readers will gain Support for Teams / From Groups group‟s c
A practical guide for building and sustaining top-performing teams
 Organizationalpractical skills for navigating, from ato Teams:
                                               Why Groups? / Effective
                                               Preface I. THE BACKDROP / that highlights Behaviour Indian Cultural Context / T
Culture and Organizational Behaviour is a textbook for/ management studies Organizationalthe effect of/ the confluence of Western
                                          Preface / Prologue /
                                                             Strategy makes Thinking about Business Strategy and Where
   keep
Customer in the Boardroom? Crafting Customer Based Business
Introduction / a compelling case for pursuing a strategy that ‘Cus
                                               Foreword / Introduction / The and services that give them more value and this value
The Customer is the ultimate driver of a business. Customers buy productsAwakening / The Focusing / The Touching / The Unders
                                               Foreword PETER CAPPELLI Prologue / Public Sector Banks: An Overview public se
Dare to Lead is the fascinating story of how Anil K Khandelwal transformed /Bank of Baroda (BOB) from being just another / The Be
                                                tests, the Introduction / One-Sample Tests / Two Independent Sample Tests / Tw
While there are books focusing on parametricPreface / domain of nonparametric tests is mostly unexplored. Data Analysis in Busi
                                     s         Preface / This practical, step-by-step guide shows business students how to of the S
A research guide designed for today’ business studentI: THE FOUNDATIONS / Introduction / Choosing a Topic / The Rolesuccess
                                               Foreword
 is a use this book been long awaited in the business research want To
                                                          This
This is not just another book about research methods!
 How to book that has / What is Research, and Why would anyone commu
                                                           /
                                               Preface / Indian Developments within the Global safe and E-finance Delivery Chann
E-Finance: The Future is Here exhorts the Indian banks to use their post crisis advantages likeContext / sound business practices,
                                               Preface to the Third Revised Edition / Preface determinant to professional success in
Emotional Intelligence or Emotional Quotient (EQ) is increasingly being recognized as a key to the Second Revised Edition / Prefac
                                               Preface / Call Centres as Workplaces The Call Centre Industry in India The Resea
Based on a series of qualitative inquiries exploring employee experiences of work in/international facing call centres in/Mumbai and
                                               Perspective focuses on the Systems: Nature and Relevance MATHEW J MANIMAL
Enterprise Support Systems: An International Preface / Enterprise Supportissues surrounding enterprise support systems, giving a
                                               Preface for any student in a Business School doing a Research Methods Topic / Con
This exciting text from Jonthan Wilson is a must have / An Introduction to Business Research / Developing a Research course or d
Covering the most critical topics and strategies in the field, Essentials of Operations Management provides business students with
                                               Preface / Introduction to Operations Management and Productivity / I. MANAGEMEN
                                               Foreword by N R MADHAVA MENON / Preface to individuals deal with conflicting qu
The Second Edition of this highly acclaimed book on business ethics discusses the way in whichthe Second Edition / Preface to the
                                             Foreword by S PRAKASH SETHI / Prologue / b THE SOCIETY, BUSINESS AND ETH
                                                                   s                           ‘               ,
This compilation analyses the differences between the concepts of ‘ ocial responsibility’ and I: usiness ethics’ which are often errone
             s                               a practical to the Second the reader through step-by-step process of planning, orConcept
Every Trainer’ Handbook (Second Edition) is Introductionguide that takesEdition / Introductionato the First Edition / Training—
                                              What Executive Coaching Is All About / Approaches to executives. Its objective is to h
Executive Coaching is a high-value learning and developmentopportunity aimed at critical corporate Executive Coaching/ Executive
                                               Preface / Introduction / Regulatory Framework of Financial an Services in India Risk an
Financial Services in India: Concept and Application covers emerging areas of financial services in India— integral part of/ the sylla
                                               lead to Acknowledgements / Stereotyping is Inaccurate Business: An Introduction
A stereo type is a conceptual image that may Prefacea/ simplified view of a person or a thing.Everyone`s stereotypes serve to const
                                               List of Action-Learning Exercises / List strategize the future along by PEEYUSH GU
This book provides business leaders, managers, and consultants with tools that helpof Case Studies / Foreword with illuminating th
                                               Foreword by J WARREN EVANS Preface / environment development along with
This book deals with a major environmental concern across the globe: to ensure/ sustainable Acknowledgements / Greening the S
                                               Preface / I. DOMAIN, EVOLUTION, AND suppliers OF customers, relationship mark
As businesses increasingly stress the importance of cooperation and collaboration withGROWTHand RELATIONSHIP MARKETIN
                                                 is a repository ENTERPRISE SYSTEMS-EVOLVING LANDSCAPE AND TECHNOL
Handbook of Research in Enterprise SystemsIntroduction / I: of state-of-the-art knowledge about Enterprise Resource Planning (ER
                                               Foreword by C at which very / Preface / Introduction / Valuation Ratios related to ma
Investing in the stock market is increasingly becoming an art S GOPINATH few are adept. It takes more than just raw statistics and
                                                and comprehensive exposition of the concept of Can Make a Difference / Elements
This path-breaking book provides a balanced Preface / I. INTRODUCTION: Good HR PracticesHRD audit and the tools and techniq
                                               Foreword by UDAI PAREEK / Response Books in 1999) presents for the first time a
HRD Score Card 2500: Based on HRD Audit ( HRD Audit was published by Preface / Acknowledgements / I: INTRODUCTION TO s
                                               Foreword Professor BRIAN D’ ETTO / Preface / I: HRM STRATEGIC INTEGRATION
                                                                              N
Human Resources Management (HRM) has a very important facilitative and strategic role in organizational success. Several financ
                                               Preface / Foundations of most dynamic and multifaceted areas MCGUIRE Assess
The field of Human Resource Development has emerged as one of theHuman Resource Development DAVIDof business /and man
                                               Preface providig IT students TO critical application knowledge pertaining to HUMAN
Equipping HR students with critical IT knowledge and / I: INTRODUCTIONwith HUMAN RESOURCE MANAGEMENT and Human R
                                               Preface / Introduction DEBI S intensive analyses of traditional personnel Human Re
The contributors to this timely and comprehensive volume provide lucid andSAINI / Globalization and Developments in manageme
                                             0 Foreword by MOHAN KAUL / Preface / I. THE CHALLENGE OF HUMAN RESOURC
               B                               Foreword by BRIJMOHAN LALL Maestros Preface Change Maestros’ chose to be
Gandhi said, “ e the change you want to see in the world.”In Search of ChangeMUNJAL / is a book/ about leaders who Kaleidoscope
                                               Preface / Introducing Information Systems Project Management / Aligning is Informa
                                                                                                                    
-
There are a number of books out there on project management. What is different and specific about this book?
 Therethea balan
                                               Preface / I profit—rests on disciplined management of the innovation Innovation Im
Successful innovation—the key to competitive growth andSTRATEGIES AND CONCEPTS FOR INNOVATION / The process, from
                                               Foreword by ROLF P institutions Organisational Change and Institution Building in a
This collection of case studies captures a range of issues faced by ‘LYNTON / in transformation’ in the social development sector,th
                                               I: STRATEGIC, COMPARATIVE Resource Management PERSPECTIVES ON IHR
The eagerly-awaited third edition of the hugely successful International HumanAND ORGANIZATIONALsucceeds in maintaining th
                                               Preface / International Marketing: An Introduction / Market Potential of Countries / Inte
Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major
                                               Preface / Introduction to International Project Management / student text that reflects
With project management becoming an increasingly global endeavour, a comprehensive and internationalThe Context of Internatio
                                               Series to Accounting provides an The Framework of Accounting / The Balance She
This fully revised and updated edition of Introduction Editor`s Preface / Preface /extremely accessible text for those students coming
                                               Foreword / In Memoriam / Introduction / Current 2 Developments and Key Issues in Isla
Islamic Finance is a compilation of selected writings of Dr Venkataraman Sundararajan (1945–010), an international policy maker w
                                               Preface / Introduction / Leadership Imperatives for the by analyzing the strategies and
Knowledge Leadership: Tools for Executive Leaders explains the concept of Knowledge Leadership Knowledge Economy / Knowle
                                               Foreword by Prof (Dr) N R MADHAVA legal experts in the area of business contracts
Law of Business Contracts in India brings together in-depth, wide-ranging articles byMENON / Preface / Student-Institution Relation
                                                leaderhip theories plus case studies and questionnaires. Adopted at / Skills Approach
A perennial best-seller with clear coverage of Preface / Special Features / Audience / Introduction / Trait Approach more than 800 c
                                               Foreword by This path-breaking book offers the experiences and perspectives as the
Leading with Wisdom portrays an emerging global culture. DEBRA and WILLIAM MILLER / Preface / Introduction: Spirituality of 31
                                               ABRIDGED the most important contributions made BEHAVIOR: marketing in the pas
The Legends in Marketing series captures the essence of CONTENTS / VOLUME I: CONSUMER in the field of CONCEPTUAL FOU
                                               Abridged of the most important contributions made in the field of marketing in Set In
The Legends in Marketing series captures the essenceContents: / VOLUME 1: PROCESSING OF PRICE INFORMATION /the pas
                                               Abridged of the most important contributions made in the field of CONJOINT the pas
The Legends in Marketing series captures the essenceContents: / VOLUME 1: RESEARCH METHODOLOGY:marketing in ANALY
                                               Abridged of the most important contributions made in the The Nature and in the of
The Legends in Marketing series captures the essenceContents: / VOLUME 1: MARKETING THEORY:field of marketingScope pas
                                               Foreword T S VIJAYAN / Preface / Globalization, Liberalization of Financial Markets
Life Insurance in India: Opportunities, Challenges and Strategic Perspective by Dr Sadhak is a pioneering work on Indian Life Insur
                                               Preface / An Introduction to Management Accounting Cost Analysis and Decision M
This book adopts a new and accessible approach to helping readers understand how management/accounting contributes to decis
                                               Introduction to the Landscape for Social Enterprise Social Enterprise in Context –
Management for Social Enterprise is an essential text for Management students and practitioners/ studying social enterprise. The b   The
                                               Preface to the Second and development the First Edition second edition of this insig
Organizational Change is a complex yet essential process for growthEdition / Preface toin business. The / I. UNDERSTANDING CH
                                               Preface of       management of Preface to and innovation, / Technology as the Drivin
This updated, second edition offers an understanding to the Second Edition / technology the First Edition not in isolation, but as a dy
                                               Foreword Modern Hospital C REDDY / Introduction / Health Care in of writings on m
The revised and updated second edition of Managing a by DR PRATHAPcontains a judiciously compiled collection India—         Profile and
                                               Preface by SID LOWE / their on Editor and Contirbutors I: PERPLEXITY, MANAGE
This book brings together distinguished writers from diverse fields andNotes specialised perspectives on/ new ideas and the challen
                                                 Indian to the The Edition / Preface equips the senior and Preface to the First of
This revised and updated edition of ManagingPrefaceBanks:ThirdChallenges Ahead to the Second Edition / middle management Ed
                                               Preface / and experiences of companies in India Types of Change / Change practic
Drawing upon and integrating current theories, models,Introduction / Perspectives on Change / and abroad, this book offersProgram
                                               Preface Convergences and Divergences in Employment Relations / Changing hum
Tremendous changes in global and national economic/ environments have led to transformations in employment relations andConte
                                               Introduction / Management in and competition require a fresh understanding of the ro
NOW AVAILABLE IN PAPERBACK The challenges of globalisation, changeIndia--The Cultural Dilemmas / Planning for Human Re
                                               Preface / Introduction tend Salesman / I. STRATEGIC DECISIONS IN SALES MANA
Salespersons occupy a vital position in most organizations yet they / Thenot to hold their profession in high esteem. According to th
                                               Preface / Introduction / I. ENVIRONMENTAL ANALYSIS: Indian aspects of channel m
In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementationChannel Environmen
                                               Foreword by Studies explores the innovative management practices adopted by and
Marketing Communications Industry: Entrepreneurial CaseATUL TANDAN / Acknowledgements / I: INTRODUCTION / Review som
                                               in the rapidly changing I: UNDERSTANDING THE BASICS Needs, wants and Need
A contemporary discourse on how to operate Preface / Introduction /environment of the marketplace, this /book provides the mantr
                                               Introduction to the Ivey Casebook Series / Preface / using a process-based framewo
Mergers and Acquisitions: Text and Cases is a structured view of mergers and acquisitions (M&A) Introduction / I: M&A RESPONSI
                                                Preface typical merger transaction—starting from searching for candidates to closing
This book covers the entire spectrum of activities in a / Diversification via Acquisition K SANKARAN and VISHWANATH S R / Sear
                                                Foreword by J K GOYAL / Preface / Setting Norms / Introduction / Demand / Supply /
This book breaks away from standard microeconomics textbooks for management students in numerous ways. Some of its relevan
                                                and holistic status of microfinance in the country and System a India`s Poor the fut
Microfinance in India provides an informative Foreword / I. Microfinance: An Overview / A Financial suggestsfor road map for PRIYA
                                                Preface principles of / Economic Context of Business Activity / Market Forces / Wha
Money Matters is a comprehensive guide to the basic / Introductionmacroeconomics. It provides a nuanced yet in-depth understand
                                                Foreword by P account of / Preface / Introduction / The Legal Framework of Collecti
Negotiated Change presents a definitive and comprehensiveD SHENOYthe way labour-management relations have changed in po
                                                Foreword by P account of / Preface / Introduction / The Legal Framework of Collecti
Negotiated Change presents a definitive and comprehensiveD SHENOYthe way labour-management relations have changed in po
                                                Preface / Introduction / Preface / Part in which the negotiation process takes place.Ne
Negotiation is not formulaic. How we negotiate is determined largely by the context I: Foundations of Negotiation / Contextual Natu
                                                Preface / Introduction / Strategy and product / Organizing People / Opportunity Identi
This book is a concise, comprehensive and balanced treatment of the field of new Process planning which integrates product devel
                                                   OD CONCEPTS, ISSUES, AND THEORETICAL FOUNDATIONS / decades to to O
Ramnarayan and Rao build on the foundationI:of their extensive research and work with organizations over several Introduction ans
                                                Preface / An Introduction PRITAM SINGH and a globalized world. It provides insights
This book discusses the issues and challenges of organizing and managing in the context ofSUBIR VERMA / Globalization STEWA
                                                Preface / Introduction to how it works Management / Planning Performance for Role
This book explores the many facets of performance management and Performance as well as extends it to encompass individuals,
                                                Preface / foundation for advertising: one that will serve as the Context / Users and
This book is a step-by-step guide to producing a sound Setting the Context / Competition / Communication inspringboard to inspireU
                                                 (PME) is I. PME: WHY ARE WE HERE? / Oh No! Not Another PME Manual? / but re
Effective planning, monitoring and evaluation Preface / essential for organisational survival and for sustainable development, PME:
                                                Foreword by C RANGARAJAN / the foremost Amaresh policy reformers of Work SU
Public Economics is a commemorative volume on Dr Amaresh Bagchi, one of Introduction / economic Bagchi: His Life andIndia, rev
                                                Preface / A Conceptual Framework for PR in           and an in-depth critical analysis of
Public Relations in India is a review of the history of Public Relations (PR) in the world and India / The Growth and Development of
                                                Preface / I: MIRAGE OF EXCEPTIONAL LEADERSHIP / Reinventing Davos / redefin
Quest for Exceptional Leadership: Mirage to Reality outlines the emergence of a new fifth phase of human enterprise that is Seven
                                             Introduction / BASES / for analysis of the macro financialenvironment and the stock
The book covers the following key areas:Discussion on a fractal basisUtopian Patterns / The Power of Patterns / PandorianBusinessm
                                         s      Analytic Contents of Research Techniques / Preface / I: PRELIMINARY CONSIDERA
The Third Edition of John W Creswell’ best-selling Research Design enables readers to compare three approaches to research—         qu
                                                Preface Science Students is a fundamental and easy to Research / II. research met
Research Methods for Graduate Business and Social / I. GENERAL INTRODUCTION: Introduction guide to studyingRESEARCH M
                                                Message SWAMI BHOOMANANDA TIRTHA / Foreword by RATAN have been writte
This volume is a wake-up call to Indians to shape their country as an ethical nation. The articles in the compilationN TATA / Preface
                                                Preface to the Second Edition / Preface to the of rural markets in Marketing: Oppor
This highly practical and informative book provides unique insights into the essential featuresFirst Edition / RuralIndia as well as ch
                                                Preface / Introduction / the unique characteristics of ENVIRONMENT / a variety of c
Though India has become a lucrative market for various companies, I: MARKETING AND RETAILits market throw up Marketing: Co
The Second Edition of Sales Forecasting Management provides comprehensive coverage of the techniques and applications of sa
                                                Managing the Sales Forecasting Process / Sales Forecasting Performance Measurem
                                                Foreword P V SATHEESH / a groundbreaking international effort to support the crea
SAS2: A Guide to Collaborative Inquiry and Social Engagement represents Introduction / I: SAS2 CONCEPTS AND PROCESS /
                                                I. UNDERLYING THEMES: Underpinning Concepts of Services Marketing Manageme
This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear unders
                                       S        Foreword R A Yadav / Blueprint impression that young professionals / The MBA G
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Shaping Business Leaders: What B– chools Don’ Do examines the widespread / Building Future Business Leaders graduating fro
                                                Foreword: our commitment to social issues becomes even more JUGNU JAIN, RAJ
In this age of global economic crises, the need to renew Inspiring People to Engage in Social Entrepreneurship urgent. Reduction in
                                                Preface / Introduction to SPSS / and explain various situations and phenomena in dif
There is a growing trend these days to use statistical methods to comprehend Basic Statistical Concepts / Summarizing Data: Desc
                                                Preface I: THINKING ABOUT B2B BRANDS / Brands and brand building for B2B m
This book aims to uncover the hidden and unexploited/ power of leveraging from the concept of brandand B2B Markets: Putting Thin
                                                 comprehensive text supports to the Second intersection of corporate / Preface / Pla
Blending theory with practical application, thisGlossary of Terms / Foreword courses at the Edition MALLEN BAKER social respons
                                                Preface / recognizing to Strategic of their human resources. Strategic human resour
Business organizations the world over are increasingly Introduction the potentialHRM / Models of Strategic HRM / Strategic HRM in
                                                Foreword JOHN BENSON / Preface and Acknowledgements / Introduction STRATE
In recent years, technology has transformed human resource management (HRM). While the task of managing people inI.organisa
                                                Introduction / perspective on health system planning and development is required to
The Indian health system has a poor global ranking. A new Scaling up Health in Low Income Settings JEFFREY D SACHS / Health
                                                Preface / Appreciating Strategy the the Strategist / who remains immersed in the an
Strategic Thinking is an exploration of the world of strategic action centred on and strategist actor Strategy and Assets / Strategymu
                                                What is with the top Management? JOHN T MENTZER, WILLIAM DE WITT, JAME
John Mentzer draws on in-depth, real world interviewsSupply Chainsupply chain executives in twenty companies, and a thorough re
                                                Business Process Redesign Approach uniquely integrates traditional Case: The sys
Systems Analysis & Design Fundamentals: A Preface / Introduction / I: EMERGING TRENDS IN BUSINESS / Part Iand modernFBI
                                                  act. It involves thrill, J IRANI I: GENETICS OF CHANGE / Preface CHANGE DYN
Managing change is like performing a trapezeForeword JAMSHED passion, /courage, adventure and perfect timing /along with high
                                                Introduction / Indian Management: An Overview / II Indianoverlaid with age-old India
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Management in India is an amalgam of practices borrowed Ifrom the West–nd more recently from Japan–Management through the
                                                Preface / Introduction: The Coaching that focus An Overview of problems, The Coac
A tested approach to developing top performers in businessUnlike coaching books Manager / on performance Developmental Coac
                                                 professionals and those in the academia, this book is a comprehensive, step-by-step
Designed to respond to the growing needs of Preface / Introduction / Planning a Presentation / Structuring a Presentation / Creatin
                                                Foreword C RANGARAJAN Preface Introduction / Origin of the Crisis / Proximate
The Global Economic Crisis through an Indian Looking Glass is about the /onset and/ unfolding of the global financial crisis and the
                                                 designed Introduction to Competency / Developing Competency Models / Issues Re
The Second Edition of this bestselling book isPreface / I.to help human resource managers and professionals understand, develop
                                                away from the first two in many ways. It has two Special Credits / Growing Up Print
The third edition of Khandekar‟s book moves Foreword by RONNIE SCREWVALA / Preface /new chapters—on events and /out-of
                                                as new paradigms of doing business engender new forms of relationships of Ideas /
Ways and means of selling are fast evolving, Foreword ROLPH ANDERSON / Preface / Acknowledgements / Selling between s
                                e               Introduction MOHAN THITE and BOB RUSSELL / of offshored call centres. This An
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India, often referred to as the ‘ lectronic housekeeper of the world’ is home to the largest number I: INDIAN PERSPECTIVES / ma
                                                Preface / Introduction / methodology Personality / What Makes Managers Effective?
360 Degree Feedback, or Multi-rater feedback, is an established HR The Effective used in organizations across the world. In this b
                                                Foreword SANJAY be extremely Preface Humor: Mankind’ creating rapport and f
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Humor can be a powerful management tool. Used properly, it canKIRLOSKAR / effective /in gaining attention,Marvel! / Smile Please
                                                Preface / An Introduction to Theory Building and core of every research method lies
Research and research methods are extremely important tools in academic scholarship. At theThis Book / Theory in the Broader C
                                                Prologue / from linear and static THE SPHERE OF CREATIVITY II: GETTING ORIE
Thinking Creatively at Work: A Sourcebook moves away I: UNDERSTANDING notions of creativity to put forth a/dynamic, compreh
                                                Preface / Organizational tools for anyone involved in organizational change. Bridging
Toolkit for Organizational Change book provides insights and practical Change in Our Complex World / Change Frameworks for Or
                                                Foreword ADI Thinking / a follow-up to the author’ Best Practices to Next Practices /
Total Customer Value Management: Transforming BusinessGODREJ isPreface / Prologue: From s best-selling book Customer Valu
                                                Introduction / of a business enterprise with stock market valuation. It moves beyond
This is a pioneering book that integrates functional analysisAdvent, Development and Use of Ratios / Ratio Analysis: An Integrated
                                                successful text first published in 2001. It incorporates the Edition Preface to the (a
This is a completely revised version of a very Foreword by RAVINDRA H DAVE / Preface to the Secondauthor`s /rich experience Fir
                                                Tourism Development Revisited: An Introduction SUTHEESHNA BABU S, SITIKANT
The global tourism industry is a growing, dynamic mega industry, despite the temporary setbacks it has faced from time to time due
                                                Foreword / Preface / FINANCIAL and the Least’ It provides an in-depth analysis of
                                                       i                                             .
Towards Financial Inclusion in India is a treatise on ‘nclusion of theI:Last, the LostINCLUSION ANALYSED / Financial Inclusion Def
                                        E       Foreword by for self-development and increasing the level / excellence and effectiv
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From the Foreword by Udai Pareek, ‘ ven though the needProfessor Udai Pareek / Preface / Introduction ofSection A—anagerial Sk
                                                Preface / I: PAPERS / Routes to Peaks for Building Corporate Renaissance ASHA BH
The global meltdown, the concomitant demise of legendary corporate behemoths, and the challenge of competing in a world marke
                                                Preface to the Third Edition / Preface to the Second Edition / I: TRAINING: AIMS, ne
                                                             s
This is the third edition of Rolf P. Lynton and Udai Pareek’ bestselling book, Training for Development. Completely revised, thisCO
                                                Preface I. RETHINKING TRAINING: Strategic Thrusts: The New Dimension of Train
First published in 1967, Training for Development has /been regarded as the most comprehensive work in the field of training and d
                                                Preface I. POSITION, TASK, AND PROCESS: AN OVERVIEW: Trainer--Consultant
The second volume in the set addresses the needs of/hands-on practitioners of training, and program developers who focus on the
                                                Introduction / What is an Emerging Market? / Starting Brazil, Russia, India and China
This book provides an overall perspective of the rising power of emerging economies. It focuses onOff / Working Environment / Bu
                                                Introduction / I: YOUR talents of the new generation. Face of Our Nation / The the
This book focuses on how to identify and nurture the entrepreneurialPERSONAL SKILLS / The NewThe author believes that inNew
                                                Foreword by for MISHRA / Preface / History of Value Engineering / Engineering (VE
This jargon-free book demystifies all the concepts requiredK N a well rounded understanding of the theory of Value Father Of Value
                                                In This fable ‘/ ho will Bell / I: EVOLVE BUSINESS solutions for the entire Cat!) / Da
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This book skillfully expands on the popular children’ Book… Introductionthe Cat?’ to derive holistic STRATEGIES (Bell the gamut of
                                                Foreword by CHARLES WILSON / Preface Introduction / Strategy Development tha
Winning Strategies for Business is a comprehensive strategic management resource that/ brings together all the business tools Pro
nagement / The Role of TQM Methods / List of Methods (by Category) / Purpose of Methods (Alphabetical List) / Management Methods / Analytical Met
duction to the Book / Introduction to Statistical Testing / Examples of Test Procedures / List of Tests / Classification of Tests / The Tests / List of Tables
MIND / To build a big brand, adopt a short brand name / Do not let jazzy research replace common sense / Use benefit segmentation to build brands / S
   Need Shaastra: Brand Category Growth Strategy / The Seed Shaastra: Brand Idea Growth Strategy / The Heed Shaastra: Brand Awareness Growth S
H PROCESS AND THE ROLE OF ACADEMIC WRITING / Academic Writing and Research Process / Structure and Contents of a Research Paper / II:
 Advertising and Advertising Agencies / The New Advertising Agency-The Stress is on Client Servicing / On to Copy, Folks! / The Craft of Advertising C
ction to Aesthetics / Aesthetics, its Qualities and Attributes / Aesthetics and Design and its Role in Products / Aesthetics, Design and Consumer Behavi
ualitative Research: Why and How to Do It / Qualitative and Quantitative Research / Ethics of Qualitative Research / II: FROM THEORY TO TEXT / Ma
 d Types / Various Effects of Anger on People / Dealing with Anger / Appendix: Definitions of Anger / Index
  of Human Resources / Equal Employment Opportunity / Job Analysis / Recruitment and Socialization / Selection / Performance Appraisal / Training an
 I: MEASUREMENT IN MODERN PSYCHOLOGICAL RESEARCH / Basics of Measurement Theory / Errors in Measurement / Speed Test versus Powe
   the First Edition / Overview / The Characteristics of Body Language / The Face / The Eyes / The Hands / The Legs / Territorial Zones and Spaces / Tr
? / Brand Transformation / Brand Vision: Concepts and Creation / Pushing the Brand to Higher Orbits / Pressing Hot Buttons in Consumer Value Space
 llence in the Workplace / I. ENTERING THE WORKPLACE / Landing the Job / Getting to Know Your Diverse Workplace / II. DEVELOPING IN THE WO
  Acknowledgements / The BPO Industry / Changing Dynamics of the Indian BPO Industry / Managing a BPO / Working in a BPO / The Future of BPO
  ion to Business Transformation Strategies: Concepts, Constructs and Contexts / Towards a Philosophy of Corporate Transformation Strategies / II: TH
 n Website / I: FUNDAMENTALS OF BUSINESS-TO-BUSINESS MARKETING / Business-to-Business Markets and Marketing / Buyer Behaviour / Inter
duction RAJESH CHAKRABARTI and SANKAR De / Equity Markets CHITRA RAMKRISHNA and MADHU SUDHAN SAHOO / Bond Markets RAJESH
PAUL W BEAMISH / Preface / Introduction: The Venture Creation Process / SEARCHING FOR VENTURE OPPORTUNITIES: Leveraging Wal-Mart, eB
 ship Trait Approach / Leadership Skills Approach / Leader Style Approach / The Situational Approach to Leadership / The Contingency Theory of Leade
PAUL W BEAMISH / Preface / DEVELOPING WORD-CLASS OPERATIONS: Industrie Pininfarina: The New Customer Decision / Fell-Fab Products (A
Paul W Beamish / Preface / I: BUILDING EFFECTIVE ORGANIZATIONS / Trojan Technologies Inc.: Organizational Structuring for Growth and Custom
PAUL W BEAMISH / Preface / Introduction / THE DEPENDENCE OF PROFITABILITY ON INDUSTRY STRUCTURE: Samsung and the Theme Park In
  l / Appreciating Change: Industry Analysis / Appreciating Change: Mental and Business Models / Mobilizing Support / Executing Change / Building Cha
 ANGE / Introducing Change Management / The Nature of Change / Change and the Manager / Managing Change from a Gender Perspective / Mappin
CAL BACKGROUND / Introduction to Collaborative Research / The Challenges Facing Research Since WW II: General Overview / Forms of Collaborat
 TEN / I: INTRODUCTION: THE ENIGMAS OF COMPENSATION / Objectives / Outline of the Book / II: DIFFERENCES IN PAY LEVEL: WHY DO SOM
attern / The Business Pattern / The Economy Pattern / The System Pattern / The Evolution Pattern / The Fractal Ladder / Fractal Properties / The Nature
 ns in Consumer Research / II: CONSUMPTION PATTERNS / Customer Loyalty / Brand Knowledge, Brand Equity and Brand Extension / Stationary Ma
s and Coping / Complexities of Coping / Case Reports and Analyses / Stress Management and Effective Coping / Epilogue / Bibliography / Index
What Made the Excellent CompaniesSucceed?: Proposed Business Model / Strategy Theme / Execution ExcellenceTheme / Leadership Theme / Frequen
  In the Beginning / Corporate Communications: A Brand New World / The Domains of Influence: Audiences, Communities & Publics / Advertising: Bey
ion / Time Value of Money / Risk and Return / Estimation of Cost of Capital / Financial Statements and Firm Value / A Case Study: Financial Statement
 / CSR Reports / CSR Projects / Tax Break on CSR Expenses / CSR Report Assurance / Appendixes / Index
upport for Teams / From Groups to Teams: The Stages of Group Development / How Do High Performance Teams Function? / Effective Team Membe
onal Behaviour / Indian Cultural Context / The Indian Milieu / II. INDIVIDUALS / Self and Personality / Well-Being : The Ultimate Goal of Life / GROUPS
                                    ‘Customer’ Fits into It / The Customer Based Business Strategy Framework / The

 g about Business Strategy and Where
                                                                             WHERE to Compete Decision (O
 The Focusing / The Touching / The Understanding / The Creating / The Encircling / The Comparison / The Strategizing / The Reckoning / The Impleme
Public Sector Banks: An Overview / The Beginning of a Long Journey / Seed Time / A Jobless Job / An Affair with Operations / Walking on Fire / Trava
sts / Two Independent Sample Tests / Two-Related Sample Tests / K-Related Samples Tests / K-Independent Samples Tests / Measures of Cor
ction / Choosing a Topic / The Role of the Supervisor / Group Dynamics and the Role of Conflict / Ethical Considerations / II: UNDERTAKING THE RES
 Research, and Why would anyone want To Do It? / The Scientific Approach to Research / The Interpretive Approach to Research / Reviewing Existing
Global Context / E-finance Delivery Channels: Impact on the Bottom line / Websites / Products and Services in India / E-Banking and E-insurance / E-t
ace to the Second Revised Edition / Preface to the First Edition / Emotional Intelligence: The Concept / Emotional Intelligence and Your Personality / C
 e Call Centre Industry in India / The Research Process / Professionalism as Lived Experience / Professionalism and the Reinvention of the Trade Unio
ture and Relevance MATHEW J MANIMALA, JAY MITRA and VARSHA SINGH / I: FORMATIVE ENVIRONMENT: ECONOMIC, POLITICAL, SOCIO-C
earch / Developing a Research Topic / Conducting a Literature Review / Addressing Ethical Issues / Establishing a Research Design / Primary Data Co
gement and Productivity / I. MANAGEMENT AND STRATEGY / Productivity and Process Analysis / Operations Strategy / Managing the Operations W
eface to the Second Edition / Preface to the First Edition / Satyam Shivam Sundaram: Evolving Ethical Values / Ekla Chalo Re: Integrating Personal, O
ue / I: THE SOCIETY, BUSINESS AND ETHICS: THE BROADER CANVAS / Business Ethics ARABINDA RAY / Governance and Economic Developm
                                      Concept, Meaning and Scope / Process of Learning in a Training Programme / Making Stakeholders Partners in Tra
uction to the First Edition / Training—
 proaches to Executive Coaching/ Executive Coaching Structure and Process / Preparing to Be Coached/ Competencies, Capabilities and Skills for Executi
work of Financial Services in India / Risk and Return in Financial Services / Banking Services In India / Insurance Services in India / Capital Market Ser
ng is Everyone`s Business: An Introduction and Overview / Gender Research: Different Perspectives and Impact on Women Managers / Formation and
Case Studies / Foreword by PEEYUSH GUPTA / To the Reader / Acknowledgements / Introduction: Two Tales / Global Crisis 2007-2009: Risks and Op
 ce / Acknowledgements / Greening the Supply Chain: An Introduction / Greening the Inbound Logistics Phase: Greening the Suppliers and Busines
GROWTH OF RELATIONSHIP MARKETING: ALTERNATIVE PERSPECTIVES: The Domain and Conceptual Foundations of Relationship Marketing A
 -EVOLVING LANDSCAPE AND TECHNOLOGICAL TRENDS / The Enterprise Systems Industry Landscape SACHIN B MODI and VINCENT A MABE
ntroduction / Valuation Ratios related to market capitalization / Analysis of EPS and assets per share model / Assessing Indebtedness of a company / Id
 ractices Can Make a Difference / Elements of Good HRD: Need for Realigning HRD / HRD Audit: Basic Concepts and Components / II. HRD AND HR
cknowledgements / I: INTRODUCTION TO HRD AUDIT AND HRD SCORE CARD / The Need for HRD Audit and What it Can Do / The TVRLS Study o
eface / I: HRM STRATEGIC INTEGRATION AND ORGANIZATIONAL PERFORMANCE: A CONCEPTUAL FRAMEWORK / Introduction / Strategic HRM
 e Development DAVID MCGUIRE / Assessing the Effectiveness of Training Solutions DAVID MCGUIRE / Evaluating Training Outcomes DAVID MCGU
  RESOURCE MANAGEMENT and HUMAN RESOURCE INFORMATION SYSTEMS / Evolution of Human Resource Management and Human Resour
 balization and Developments in Human Resource Management DEBI S SAINI / Labour-Management Relations in The Era of Globalization C S VENKA
THE CHALLENGE OF HUMAN RESOURCE DEVELOPMENT: Human Resource Development: Concepts and Background / Human Resources and Ec
   / Preface / Change Maestros’ Kaleidoscope / KUMAR MANGALAM BIRLA: Looking Within, Looking Around, and Looking Beyond / M DAMODARAN: R
   Project Management / Aligning the Information Systems Project with Organizational Goals / Using an Information Systems Development Methodology
  TS FOR INNOVATION / The Innovation Imperative: Why Innovate? / Case Study 1.1: Tata Steel Ltd / The Innovation Portfolio: What to Innovate / Cas
ational Change and Institution Building in the Social Sector—  Some Reflections LALITHA IYER / C-POD II SHAIBAL GUHAROY / Case I –           Ekta: Swimmi
 GANIZATIONAL PERSPECTIVES ON IHRM: Strategic Management and IHRM ASHLY H PINNINGTON / Comparative Human Resource Managemen
 duction / Market Potential of Countries / International Organisations / International Trading / International Competitive Advantage and Buyer`s Profile / I
 ect Management / The Context of International Projects in Terms of Organizational Strategy and Culture / Defining the International Project / Managing
amework of Accounting / The Balance Sheet / Profit Calculated as The Increase In Capital / The Preparation of Accounts From Cash or Incomplete R
 urrent Developments and Key Issues in Islamic Finance / Monetary Operations and Government Debt Management Under Islamic Banking / Islamic Fin
  tives for the Knowledge Economy / Knowledge Leadership: What can Top Executives do? / Micro-Knowledge Leadership: Leadership for all Managers
 NON / Preface / Student-Institution Relationship: Basis for Contract Law SAIRAM BHAT / Infrastructure Contracts SAIRAM BHAT / Consortium Loan A
                                                                                                                     G                   M
  roduction / Trait Approach / Skills Approach / Style Approach / Situational Approach / Contingency Theory / Path– oal Theory / Leader– ember Exchang
ER / Preface / Introduction: Spirituality as the Basis of Leadership / Section 1: LOVE / JANIECE WEBB, Senior Vice President Motorola, USA Expressin
  NSUMER BEHAVIOR: CONCEPTUAL FOUNDATIONS / Set Introduction by BALAJI C KRISHNAN / Volume Introduction: Overview of Dr Jagdish N S
ESSING OF PRICE INFORMATION / Set Introduction JAGDISH N SHETH / Volume Introduction: Psychophysics and Processing of Price Information C
RCH METHODOLOGY: CONJOINT ANALYSIS, MULTIDIMENSIONAL SCALING, AND RELATED TECHNIQUES / Volume Introduction: The Contribut
ETING THEORY: The Nature and Scope of Marketing / Set Introduction JAGDISH N SHETH / Volume Introduction: An Introduction to Shelby Hunt’ Con        s
  ization, Liberalization of Financial Markets and Life Insurance / Reforms and Emerging Economic and Financial Environment in India / Indian Life Insur
 Accounting / Cost Analysis and Decision Making / Costing Products and Services / Management Accounting and the Planning Process - 1 / Managem
 nterprise / Social Enterprise in Context –  The Story So Far / Strategic Management for Social Enterprises / Managing People in a Social Enterprise Envi
   the First Edition / I. UNDERSTANDING CHANGE: Nature of Change / Forces of Change / Types of Change / Models of Organizational Change / II. OR
   the First Edition / Technology as the Driving Force of Global Industrial Competition / I: CONCEPTS AND THEMES / The Axes and Atlas of Technolog
  troduction / Health Care in India—Profile and the Future A V SRINIVASAN / Planning a Modern Hospital K B SUBBA RAO / Hospital Organisation Structu
                                                                                                       s
 nd Contirbutors / I: PERPLEXITY, MANAGEMENT AND ORGANIZATION THEORY: Schumacher’ Hierarchy SID LOWE / Capra’ Kite SID LOWE / Pe     s
he Second Edition / Preface to the First Edition / Introduction / The State We are in: Impact of the Reform Process / The Problems Ahead: Macro Econ
 hange / Types of Change / Change Programmes / Change Levers / Change as Growth / Change as Transformation / Change as Turnaround / Value-b
   in Employment Relations / Changing Contexts of Employment Relations and Shift in Capital-Labor Power Balance / Union Decline, Growing Inequality
Cultural Dilemmas / Planning for Human Resource Development / Corporate Planning and Training Strategy / Evaluating and Measuring Management T
 STRATEGIC DECISIONS IN SALES MANAGEMENT / Selling Strategy: Interface between Advertising, Sales Force and Channel / Selling Style / II. OP
 AL ANALYSIS: Indian Channel Environment / Retail Profiling and Segmenting / Retail Management Practices / II. DEVELOPING THE CHANNEL STRA
gements / I: INTRODUCTION / Review and Findings / II: CASE STUDIES : Strategy + Design: Elephant Design / Wonderful Years : Genesis Public Rel
  NG THE BASICS / Needs, wants and Need Hierarchy / Marketing Product / II: UNDERSTANDING THE MARKET / Marketing Environment / SWOT An
   Preface / Introduction / I: M&A RESPONSIBILITIES, ROLES, DUTIES, GOVERNANCE / Husky Energy Incorporated / Conagra, Inc. / A Guide for Dire
SANKARAN and VISHWANATH S R / Searching for Acquisitions VISHWANATH S R and K SANKARAN / Value Drivers and Target Valuation VISHWA
 g Norms / Introduction / Demand / Supply / Consumer Behaviour / Applications of Consumer Theory / Demand Estimation and Forecasting / Demand f
 A Financial System for India`s Poor PRIYA BASU / Microfinance Revisited K G KARMAKAR / II. Microfinance Institutions (MFIs) / MFIs in India: An Ove
 of Business Activity / Market Forces / What is Macroeconomics? / Goods and Services Market / Money Market / Inflation and Value of Money / Unemp
 oduction / The Legal Framework of Collective Bargaining / Negotiated Flexibility / Productivity Bargaining / Improved Workplace Relations / Public Sect
 oduction / The Legal Framework of Collective Bargaining / Negotiated Flexibility / Productivity Bargaining / Improved Workplace Relations / Public Sect
 undations of Negotiation / Contextual Nature of Negotiation / Theoretical Perspectives / Negotiation Processes / Qualities and Skills of Effective Negoti
ess / Organizing People / Opportunity Identification / Concept Generation / Concept Evaluation / Technical Development / Market Planning / Commercia
RETICAL FOUNDATIONS / Introduction to Organization Development S RAMNARAYAN and NEHA GUPTA / OD as Planned Change: Checklist for Pra
 and SUBIR VERMA / Globalization STEWART ROGER CLEGG / Organizational Democracy in the Age of Globalization: Issues and Challenges SUBIR
nagement / Planning Performance for Role Clarity, Accountability and Effectiveness / Increasing Self-awareness and Understanding: Self Appraisal / Pe
n / Communication in Context / Users and Usage / Segmentation / Understanding Consumers / Motivators and Differentiators / Positioning / Beyond Po
  Oh No! Not Another PME Manual? / PME: Watching Words and Meanings / II. BRINGING PME INTO DAILY PRACTICE / A Total Organisation Approa
 on / Amaresh Bagchi: His Life and Work SUDIPTO MUNDLE / Budgetary Rules and Plan Financing: Revisiting the Fiscal Responsibility Act MIHIR RA
  in India / The Growth and Development of Modern PR / Twentieth Century Corporate PR and PR Writing / Essential Qualities of a PR Person / Practic
LEADERSHIP / Reinventing Davos / Seven Allies to Catalyze Change / Five Phases of Human Enterprise / / II: MIRAGE TO REALITY / Emergence of
The Power of Patterns / PandorianBusiness / Stock Market Role / THE VITAL LEVEL MACRO-ENVIRONMENT /Evolution of Macro-environment / Where in
s / Preface / I: PRELIMINARY CONSIDERATIONS / The Selection of a Research Design / Review of the Literature / The Use of Theory / Writing Strate
  ntroduction to Research / II. RESEARCH METHODOLOGY:Research Methodology / III. FORMULATION: The Research Cycle / Literature Review and
 HA / Foreword by RATAN N TATA / Preface / Introduction: What Does it Take to Create an Ethical, Value-based Society? BHARAT WAKHLU / Igniting
o the First Edition / Rural Marketing: Opportunities and Challenges / Profile of the Rural Market / Rural Consumer / Researching Rural Markets / Va
  D RETAIL ENVIRONMENT / Marketing: Consumer Decision Process / Economic Development and Selling Environment / Shopping Environment in Ind
 / Sales Forecasting Performance Measurement / Time Series Forecasting Techniques / Regression Analysis / Qualitative Sales Forecasting / Sales Fo
  / I: SAS2 CONCEPTS AND PROCESS / Foundations and Skillful Means / Social Analysis and All-Purpose Techniques / Process Management / G
 Concepts of Services Marketing Management / Evaluation and Measurement of Services / II. MANAGING SERVICES: Services Marketing in Specific C
ng Future Business Leaders / The MBA Graduate—       Perceptions of Corporate India / Impact of B-School Education / Conclusions, Implications and Ne
Social Entrepreneurship JUGNU JAIN, RAJ MELVILLE and RAKESH PANDEY / Preface by VANITA SHASTRI / From Corporate Social Responsibility t
 tistical Concepts / Summarizing Data: Descriptive Statistics / Comparing Means: One or Two Samples t-Tests / Comparing Means: Analysis of Varianc
NDS / Brands and B2B Markets: Putting Things in Perspective / Organizational Buying and Role of Brands: The Indian Perspective / Brand Managemen
 nd Edition MALLEN BAKER / Preface / Plan of the Book / I: STRATEGIC CORPORATE SOCIAL RESPONSIBILITY / What Is CSR? / Corporate Strate
                                                                                                                                   s
Models of Strategic HRM / Strategic HRM in India: Emerging Dimensions / Strategic HRM in India: Understanding the Manager’ perception and the Cor
Acknowledgements / Introduction I. STRATEGIC HR TECHNOLOGIES: A FRAMEWORK: Thinking in the Futuristic HRM / II. STRATEGIC HR TECHNO
  ome Settings JEFFREY D SACHS / Health Systems: A 2020 Vision ANDREW GREEN / Equitable Health Financing: A Dream or a Reality? G N V RAM
 rategist / Strategy and Assets / Strategy and Organization / Markets and Regulation / Institutions of Finance / Epilogue / References / Index
 N T MENTZER, WILLIAM DE WITT, JAMES S KEEBLER, SOONHONG MIN, NANCY W NIX, CARLO D SMITH, ZACH G ZACHARIA / Supply Chain M
ENDS IN BUSINESS / Part I Case: The FBI`s Virtual Case File / Data, Information, and Knowledge Flow in Business Processes / Return on Investment
CS OF CHANGE / Preface / CHANGE DYNAMICS / Preface / Scarecrow Does Not Scare Crows / Why Can`t you Step into the Same River Twice? / Ch
verview / II Indian Management through the Ages / Management Outside India / III The Working of Indian Management: Typical Cases / Case Conclusio
 ager / An Overview of Developmental Coaching / Defining Success as a Coaching Manager / Creating a Coaching-Friendly Context / The Developmen
 tation / Structuring a Presentation / Creating Visual Aids (VAs) / Delivering a Presentation / Situational Presentation
 troduction / Origin of the Crisis / Proximate Causes of the Crisis / Impact of the Crisis / Impact on India / The Policy Response / Lessons from the Crisis
Developing Competency Models / Issues Related to Developing Competency Models / Competency-Based Application / Formation of a Competency Fra
eface / Special Credits / Growing Up / Print / Television / Film / Music / Radio / Telecommunications / Internet / Out-of-Home / Events / Appendix I / App
   / Acknowledgements / Selling of Ideas / A Series of Challenges / A Theory and Structure in Selling / Planning for the Sale / Self - Management
SSELL / I: INDIAN PERSPECTIVES / An Overview of the Indian Contact Centre Industry CATRIONA WALLACE / Human Resource Management i
 onality / What Makes Managers Effective? / Leaders and their Qualities / Managers and their Leadership Roles / Leadership Styles and their Impact / D
                      s                            r
  / Humor: Mankind’ Marvel! / Smile Please: We’ e at Work! / Programming Yourself for Humor / Laughing at Yourself! / Winning People to Your Point of
ng and This Book / Theory in the Broader Context of Reality, Knowledge, Science, and Research / Theory: What It Is and Its Role in Research / Units of
HERE OF CREATIVITY / II: GETTING ORIENTED / Module 1: Initiating Ideation / Module 2: Thinking Laterally / Module 3: Relayering / Module 4: Fanta
 omplex World / Change Frameworks for Organizational Diagnosis: How to Change / Change Frameworks for Organizational Discourse: What to Chang
 ue: From Best Practices to Next Practices / Total CVM and the Company / The Fundamentals / Existing Programmes and Total CVM / The Customer B
 se of Ratios / Ratio Analysis: An Integrated Approach / Financial Aspects of Manufacturing Management / Ratios for Operational Control of Manufactur
 e to the Second Edition / Preface to the First Edition / Quality in Education / TQM: Educational Applications / Systems Thinking and Organizational Micr
duction SUTHEESHNA BABU S, SITIKANTHA MISHRA and BIVRAJ BHUSAN PARIDA / I: TOURISM DEVELOPMENT CONCEPTS, ISSUES AND PR
 SION ANALYSED / Financial Inclusion Defined / The Long March since 1793 / Resource-poor Regions and Financial Inclusion / Women Empowermen
                               M                            Communication Skills / Section C—
 ace / Introduction / Section A—anagerial Skills / Section B—                                 Group Dynamics Skills / Section D—Environment Managemen
r Building Corporate Renaissance ASHA BHANDARKER and PRITAM SINGH / Strategic Positioning Choices for Indian Businesses: Beyond Jugaad in
 e Second Edition / I: TRAINING: AIMS, CONTEXTS, CHOICES, AND DYNAMICS / What is Training? / Culture and Other Contexts / Choosing Goals, a
 tegic Thrusts: The New Dimension of Training / Assessing Contexts and Opportunities for Change / Making the Organization into a Learning System /
CESS: AN OVERVIEW: Trainer--Consultant--Organizer: Expanding Roles / Training and Learning: Two-Way Transactions / Goals and a Map with Dire
 ? / Starting Off / Working Environment / Building the Business Model / The Importance of Ethics / Emerging Global Challengers / Appendices / Bibliogr
S / The New Face of Our Nation / The New Definitions of Entrepreneurship / The New Entrepreneur / New Soft Skills for Entrepreneurs / New Commun
ory of Value Engineering / Father Of Value Analysis/Value Engineering—     LAWRENCE DELOS MILES / Professional Societies of Value Engineering / Ce
                                                                 B                                  s                       W            O
USINESS STRATEGIES (Bell the Cat!) / Dare Challenge the ‘ asics’ / The Strategic Triangle of 3C’ / Smart Strategies for ‘ ork Smart’ / ‘ ffbeat Strateg
 e / Introduction / Strategy Development Process—  Basic Approach / Impact of New Economic Policy on Business / Core Strategies for Survival / Creating
 l List) / Management Methods / Analytical Methods / Idea Generation / Data Collection, Analysis and Display / References / Index
 ssification of Tests / The Tests / List of Tables / Tables / Index
  / Use benefit segmentation to build brands / Sample, to sell ample / Do not hesitate to communicate / Like salt, use advertising in the right proportion /
 e Heed Shaastra: Brand Awareness Growth Strategy / The Deed Shaastra: Brand Trials Growth Strategy / The Feed Shaastra: Brand Repeats Growth
 ucture and Contents of a Research Paper / II: THE ANATOMY OF ACADEMIC WRITING / Good Academic Writing / Mastering the Paragraph / The W
On to Copy, Folks! / The Craft of Advertising Copywriting / Writing for Radio, Television and Film / Advertising in the ICT Age: The Future / Bibliography
  ts / Aesthetics, Design and Consumer Behaviour / Aesthetic Influence on Consumer Behaviour and Durables / Demographic Variables and Branding in
 Research / II: FROM THEORY TO TEXT / Making Use of the Literature in Qualitative Research / Theoretical Positions Underlying Qualitative Research

 election / Performance Appraisal / Training and Developing Employees / Compensation and Benefits / Occupational Safety and Health / Employee Rela
ors in Measurement / Speed Test versus Power Test / Criterion for Parallel Tests / II: THEORY AND PRACTICE OF PSYCHOLOGICAL TESTING / Intr
  / The Legs / Territorial Zones and Spaces / Traits and Attitudes / Conclusion: Practice Session / References
 essing Hot Buttons in Consumer Value Space / Internal and External Leveraging of Brand Assets / Decoding Branding Strategy / Shifting Brand Gears
 erse Workplace / II. DEVELOPING IN THE WORKPLACE / Building Relationships Through Interpersonal Communication / Strengthening Connections
 BPO / Working in a BPO / The Future of BPOs / Points to Ponder
of Corporate Transformation Strategies / II: THE CEO AS A STRATEGIC LEADER AND CRITICAL THINKER / The CEO as a Strategic Leader / The CE
 arkets and Marketing / Buyer Behaviour / Inter-Firm Relationships and Networks / II: BUSINESS-TO-BUSINESS MARKETING ANALYSIS AND STRAT
U SUDHAN SAHOO / Bond Markets RAJESH CHAKRABARTI / Derivatives Markets SUSAN THOMAS and JAYANTH RAMA VARMA / The Asset Mana
 E OPPORTUNITIES: Leveraging Wal-Mart, eBay and USPS / Barrie Charity Bingo / Takahiko Naraki, the Three Million Yen Entrepreneur / Cascadia W
Leadership / The Contingency Theory of Leadership / The Path-Goal Theory of Leadership / The Leader-Member Exchange Theory of Leadership / Tra
New Customer Decision / Fell-Fab Products (A) / Unicon Concrete Products (H.K.) Ltd. / PROCESS DESIGN: Earth Buddy® / Greaves Brewery / Quinte
anizational Structuring for Growth and Customer Service / Blinds To Go: Staffing Retail Expansion / Five Star Beer - Pay for Performance / Jinjian Garm
TRUCTURE: Samsung and the Theme Park Industry in Korea / PharmaPlus in Hungary / Singapore International Air Lines: Preparing for Turbulence A
 ng Support / Executing Change / Building Change Capability / Leadership and Change / Index
g Change from a Gender Perspective / Mapping Change / II: INTERVENTION STRATEGIES / The Systems Approach to Change / Cases in Interventio
WW II: General Overview / Forms of Collaborative Research / The Multi-dimensional Model / The Partners and their Roles / II: PRACTICAL ASPECTS /
 IFFERENCES IN PAY LEVEL: WHY DO SOME COMPANIES PAY MORE THAN OTHERS? / A Tale of Two Markets / The Case for Limited Discretion
Fractal Ladder / Fractal Properties / The Nature of Progress / Remaking the Business World / Future Leadership / Alternative Futures / Transformation /
nd Equity and Brand Extension / Stationary Markets / Market Dynamics / III: EXPLAINING DECISON-MAKING / Predicting and Explaining Behaviour / In
 Coping / Epilogue / Bibliography / Index
xcellenceTheme / Leadership Theme / Frequently Asked Questions / Wrapping It Up /Appendices / Index
ces, Communities & Publics / Advertising: Beyond the Brand / Public Relations: Into the Strategy Realm / The Traditional Media: Between the Lines / Th
 rm Value / A Case Study: Financial Statements and Industry Structure / A Case Study: Financial Performance of Pharmaceutical Companies / II CAPIT

nce Teams Function? / Effective Team Members / Effective Team Leadership / Navigating Stage 1 / Surviving Stage 2 / Reorganizing at Stage 3 / Susta
 l-Being : The Ultimate Goal of Life / GROUPS / Individuals and Group Dynamics / Working for Self and Others / Teamwork / Power and Politics / Effect
             WHERE to Compete Decision (OR Deciding Strategic Market Priorities) / The HOW
 Compete Decision / Designing the Value Package a
 mework / The
                                                                            to
he Strategizing / The Reckoning / The Implementing / The Concluding / Index
 ffair with Operations / Walking on Fire / Travails of Co-Leadership / Dena Bank: My First Brush with Leadership / Return of the Native / First 100 Days /
dependent Samples Tests / Measures of Correlation and Association / Tests of Interaction and Multiple Comparison / Multivariate Nonparametric Te
  Considerations / II: UNDERTAKING THE RESEARCH / Planning the Research Project / Literature Review / Data Gathering / Qualitative Data Analysis
ve Approach to Research / Reviewing Existing Literature / Theory, Conceptualisation and Hypotheses / Concepts, Constructs and Measurement / The P
 ces in India / E-Banking and E-insurance / E-trading / Click and Brick Marketing / General Aspects of Risk Management / Risk Management for E-bank
 motional Intelligence and Your Personality / Can EQ Be Developed? / Emotional Skills that Managers Should Learn / Emotional Intelligence: The Empi
onalism and the Reinvention of the Trade Union Movement / Professionalism Contested / Final Word / References / Index /
ONMENT: ECONOMIC, POLITICAL, SOCIO-CULTURAL AND INFRASTRUCTURAL INFLUENCES / Social Power Bases of Low Country Sinhala Entr
 blishing a Research Design / Primary Data Collection / Using Secondary Data / Sampling / Analyzing Quantitative Data / Analyzing Qualitative Data / W
erations Strategy / Managing the Operations Workforce / The Balanced Scorecard Approach to Operations / Total Quality Management / Sustainable O
alues / Ekla Chalo Re: Integrating Personal, Organisational and Other Ethics / The Saint and the Devil: The Liberating Impact of Market Systems / The
A RAY / Governance and Economic Development BIBEK DEBROY / Corporate Philanthropy as an Integrated Concept: The Case of the Novartis Found
 ramme / Making Stakeholders Partners in Training / Steps in Preparing a Training Design / Delivering an Active and Participatory Training Programme /
ompetencies, Capabilities and Skills for Executive Coaching / ExecutiveCoaching Tools / Issues Facing Executive Coaching / Building Coaching Culturein O
surance Services in India / Capital Market Services / Mutual Fund / Leasing and Hire-purchase / Securitization / Credit Rating / Venture Capital / Factor
  Impact on Women Managers / Formation and Maintenance of Stereotypes: The Role of Contact / Exploring Indian Managerial Gender Stereotypes / M
 Tales / Global Crisis 2007-2009: Risks and Opportunities / What Is Your Story? How to Build Powerful Global Narratives / Risk Management with Teles
  s Phase: Greening the Suppliers and Business Partners / Greening the Production Phase / the Internal Supply Chain and the Role of Suppliers / Gre
 ptual Foundations of Relationship Marketing ATUL PARVATIYAR and JAGDISH N SHETH / Relationship Marketing: The UK Perspective ADRIAN PAY
cape SACHIN B MODI and VINCENT A MABERT / Enterprise Interoperability and Enterprise Systems PETER LOOS, DIRK WERTH, SILKE BALZERT
  el / Assessing Indebtedness of a company / Identifying companies based on quarterly results / Sector wise Profitability Analysis / Mutual Funds / Uncon
Concepts and Components / II. HRD AND HR AUDIT: HRD Strategies / HRD Styles and Culture / HRD Structures / HRD Systems / HRD Competencies
 udit and What it Can Do / The TVRLS Study on the Effectiveness of HRD Function / HRD Audit of 12 Organizations / What is HRD Audit? / Organizatio
L FRAMEWORK / Introduction / Strategic HRM and HRM Strategic Integration / HRM Strategic Integration and Organizational Performance / Research
 / Evaluating Training Outcomes DAVID MCGUIRE / Performance Management and HRD DAVID MCGUIRE / Human Resource Accounting PETER CL
 n Resource Management and Human Resource Information Systems: The Role of Information Technology MOHAN THITE and MICHAEL J KAVANAG
  ations in The Era of Globalization C S VENKATA RATNAM / The New Organization and Human Resource Management SAMI A KHAN / Human Reso
 s and Background / Human Resources and Economic Development / Strategic Interventions: An Overview / II. STRATEGIC INTERVENTION IN HRD S
  nd, and Looking Beyond / M DAMODARAN: Renaissance Artiste / SAJJAN JINDAL: Romancing Limitless Growth / K V KAMATH: Enfolding the Future
 ormation Systems Development Methodology / Defining Project Scope / Estimating Project Costs and Benefits / Managing Information Systems Project
 e Innovation Portfolio: What to Innovate / Case Study 2.1: Ingersoll-Rand (India) Ltd / The Innovation Voices: How to Innovate / Case Study 3.1: Tata M
SHAIBAL GUHAROY / Case I –                                                Chaturya: An Experiment in Collective Leadership / Case III –
                                   Ekta: Swimming with the Tide / Case II —                                                                 Prakruti: Gender
  / Comparative Human Resource Management CHRIS BREWSTER and WOLFGANG MAYRHOFER / Culture in International Human Resource Mana
 Competitive Advantage and Buyer`s Profile / International Environment for Business, Customer, Competition and Controls / International Pricing / Intern
   Defining the International Project / Managing Risk and Uncertainty in an International Project / Planning the International Project in Terms of Time, Co
aration of Accounts From Cash or Incomplete Records / The Double Entry System I: The Initial Recording of Transactions / The Double Entry System
anagement Under Islamic Banking / Islamic Financial Institutions and Products in the Global Financial System: Key Issues in Risk Management and Ch
edge Leadership: Leadership for all Managers / Customer-Focused Knowledge Leadership: MICHAEL DELL / Supplier-Focused Knowledge Managem
Contracts SAIRAM BHAT / Consortium Loan Agreements SINDHU SIVAKUMAR and RAGUVARAN GOPALAN / Licensing Intellectual Property Rights ’
           G                    M
 y / Path– oal Theory / Leader– ember Exchange Theory / Transformational Leadership / Authentic Leadership / Team Leadership SUSAN E KOGLER H
  enior Vice President Motorola, USA Expressing Love and Compassion / LARS KOLIND, former CEO, Oticon Denmark Making a Difference through L
                                                    s
ume Introduction: Overview of Dr Jagdish N Sheth’ Contributions to Consumer Behavior Theory by RICHARD J LUTZ / Literature Reviews and Critiqu
physics and Processing of Price Information CHEZY OFIR / The Beginning: Adapting Psychophysics to Study How Price Information Is Processed / Ide
  NIQUES / Volume Introduction: The Contributions of a Legendary Marketing Researcher—                         “
                                                                                            Observations of a Shishya,”Colleague, and Coauthor by JAME
                                           s
  oduction: An Introduction to Shelby Hunt’ Contributions to Marketing Theory PAUL BUSCH / The Nature and Scope of Marketing / Marketing is... / On
nancial Environment in India / Indian Life Insurance—changing Market Structure and Emerging Opportunities / Product-Market Relationship and Distribut
  nting and the Planning Process - 1 / Management Accounting and the Planning Process - 2 / Management Accounting and the Control Process - 1 / M
   Managing People in a Social Enterprise Environment / Social Enterprise and Financial Management / Marketing for Social Enterprise / Business Ethic
 nge / Models of Organizational Change / II. ORGANIZATIONAL VISION AND STRATEGIC PLANNING: What is Vision? / Strategic Planning / Basic Pa
D THEMES / The Axes and Atlas of Technology Strategic Management of Technology / II: MANUFACTURING TECHNOLOGY / Productivity and Increm
B SUBBA RAO / Hospital Organisation Structure S F CHANDRA SEKHAR / Financial Management for Hospitals P JANGAIAH / Human Resource Ma
                           s
 rchy SID LOWE / Capra’ Kite SID LOWE / Perplexity, Process and PRACTICE KATHRYN PAVLOVICH and ROBERT CHIA / Perplexity: Preparing for
   Process / The Problems Ahead: Macro Economic and Micro Management / Banks’ Balance Sheets: An Approach to Evaluation Techniques / Corporate
 sformation / Change as Turnaround / Value-based Change / Subject Index / Author, Name and Company Index
  r Balance / Union Decline, Growing Inequality, and Divergences in Employment Relations / Divergences in Employment Systems in the Indian Textile I
  gy / Evaluating and Measuring Management Training and Development / Management Training and Development: An Evaluation Approach / Managem
 ales Force and Channel / Selling Style / II. OPERATIONAL DECISIONS IN SALES MANAGEMENT / Sales Force Recruitment / Territory Design / Targ
  ices / II. DEVELOPING THE CHANNEL STRATEGY: Integrating the Channel with the Salesforce and Advertising / Defining the Distribution Objective /
Design / Wonderful Years : Genesis Public Relations / The World of Internet and Mobile Phone Unplugged: Hungama.com / A New Beginning in Market
MARKET / Marketing Environment / SWOT Analysis / Purchase Process / Competitive Advantage: Building Entry Barriers / III: THE DECISION-MAKING
 ncorporated / Conagra, Inc. / A Guide for Directors: How Directors can Navigate the Potential Problems of M&As / II: M&A STRATEGY FORMULATION
 / Value Drivers and Target Valuation VISHWANATH S R and CHANDRASHEKAR KRISHNAMURTI / Valuation of Privately-Held Companies PITABAS
 mand Estimation and Forecasting / Demand for Assets / Types of Firms, Their Goals and Production / Cost of Production and Financing of a Firm / Pro
ance Institutions (MFIs) / MFIs in India: An Overview K MURALIDHARA RAO / Regulatory Framework for MFIs KRISHAN JINDAL / Promoting Linkages
Market / Inflation and Value of Money / Unemployment / International Trade / Foreign Exchange, Interest Rates, and GDP / Aggregate Demand and Sup
 / Improved Workplace Relations / Public Sector Bargaining / Welfare to Moneyfare / The Way Forward / Annexures: Excerpts from Collective Bargainin
 / Improved Workplace Relations / Public Sector Bargaining / Welfare to Moneyfare / The Way Forward / Annexures: Excerpts from Collective Bargainin
 esses / Qualities and Skills of Effective Negotiators / When Negotiation Breaks Down / Part II: Interpersonal Negotiation / Consumer Negotiation / Orga
 l Development / Market Planning / Commercialization and Launch / Life Cycle Management / Special Topics in Product Planning: International Issues,
TA / OD as Planned Change: Checklist for Practitioners S RAMNARAYAN / Rethinking Resistance to Change S RAMNARAYAN and CHRISTIAN HAR
of Globalization: Issues and Challenges SUBIR VERMA / Sustainability of the International Sourcing Model DAVID KNIGHTS / Organizing for the Globa
 reness and Understanding: Self Appraisal / Performance Analysis / Improving Quality of Performance Ratings / Performance Review Discussion / Usin
                                                                    The
s and Differentiators / Positioning / Beyond Positioning / The Brief— Creative Springboard / Managing a Brand over Time / Index
AILY PRACTICE / A Total Organisation Approach to PME / Getting PME Going within the Organisation / Promoting Learning / The Broader Context: PM
 isiting the Fiscal Responsibility Act MIHIR RAKSHIT / The BBLR Approach to Tax Reform in Emerging Countries RICHARD M BIRD / GST Reforms an
g / Essential Qualities of a PR Person / Practical PR, Business Writing and Media Relations / Tools for Internal PR / Tools for External PR / Internationa
  / / II: MIRAGE TO REALITY / Emergence of Triple Bottom Line Approach / Making the Right Choice / Discovering Triple Top Line / Leadership Lesson
T /Evolution of Macro-environment / Where in the Fractal Journey Is the StockMarket? / Theories and Tools to Manage Trading at the Vital Level / LESSO
 Literature / The Use of Theory / Writing Strategies and Ethical Considerations / II: DESIGNING RESEARCH / The Introduction / The Purpose Statemen
 : The Research Cycle / Literature Review and Critical Reading / IV. RESEARCH DESIGN: Sampling / V. DATA COLLECTION: Primary Data Collection
 -based Society? BHARAT WAKHLU / Igniting the Truth Within ARUN MAIRA / Values in Law Enforcement and the Justice System D R KAARTHIKEYA
Consumer / Researching Rural Markets / Value Offering / Communicating in the Rural Market Landscape / Communication: Language and Culture
 ng Environment / Shopping Environment in India / Retail Profiling / Retail Management Practices / II: STRATEGIC DECISIONS IN SALES AND DISTRI
 ysis / Qualitative Sales Forecasting / Sales Forecasting Systems / Benchmark Studies: The Surveys / Benchmark Studies: The Surveys / Benchmark S
pose Techniques / Process Management / Guidelines for SAS2 Events and Process Design / Monitoring and Evaluation / SAS2 Facilitation and Ac
                                                        the                                                       the
G SERVICES: Services Marketing in Specific Contexts— For-Profit Sector / Services Marketing in Specific Contexts— Not-For-Profit Sector / Organiz
Education / Conclusions, Implications and New Directions / Index
 STRI / From Corporate Social Responsibility to Global Social Entrepreneurship VANITA SHASTRI and PREETA M BANERJEE / Defining metrics for S
Tests / Comparing Means: Analysis of Variance / Chi-Square Test of Independence for Discrete Data / Correlation Analysis / Multiple Regression / Logi
s: The Indian Perspective / Brand Management and B2B Marketers: A Deeper Probe / II: CREATING CORPORATE BRANDS: THE KEY ASSET OF AN
 NSIBILITY / What Is CSR? / Corporate Strategy: A Stakeholder Perspective / How Much Does CSR Matter? / The Strategic Context of CSR / Impleme
                        s
standing the Manager’ perception and the Corporate World / Case Studies of Global Organizations Operating in India: The Strategic HR Perspective / E
  Futuristic HRM / II. STRATEGIC HR TECHNOLOGIES: Spectrum I: HR Technologies for Driving Business / Profiting from Human Resources / Spectr
h Financing: A Dream or a Reality? G N V RAMANA / Public-Private Partnership in Health Care MEENAKSHI DATTA GHOSH / Private-Public Participa
 ce / Epilogue / References / Index
  SMITH, ZACH G ZACHARIA / Supply Chain Management in the Global Environment NANCY W NIX / The Consequences of Supply Chain Manageme
n Business Processes / Return on Investment in Technology / II: UNDERSTANDING BUSINESS PROCESSES / Part II Case: DoD`s Software Procure
                                                                   A
 an`t you Step into the Same River Twice? / Change Management—Trapeze Feat / If You Do Not Know Where You are Going Any Road Will Take You T
 Management: Typical Cases / Case Conclusions: Similarity in Differences / IV Indian Management Practices: Employees’ Perspectives / V After All, Wh
 Coaching-Friendly Context / The Development of a Coaching Manager and the Coaching Mind-set / The Coachable Learner / Stopping the Action and

The Policy Response / Lessons from the Crisis and the Way Forward / Annexure I: Causes of the Financial Crisis / Annexure II: The Global Financial Cr
 d Application / Formation of a Competency Framework / Competency Mapping and Assessment Centres / Resistance and Recommendations / II. Gene
 rnet / Out-of-Home / Events / Appendix I / Appendix II / References and Select Bibliography / Index
                                                                                                                                       W
 / Planning for the Sale / Self - Management in Selling / Focussing on the Customer / Making the Sales Presentation / Objections—hen the Custom
WALLACE / Human Resource Management in Indian Call Centres/Business Process Outsourcing MOHAN THITE and BOB RUSSELL / Work Proces
 Roles / Leadership Styles and their Impact / Delegation: The Key to Empowerment / Introduction to the Power Tool: 360 Degree Feedback / Basics of 3
  at Yourself! / Winning People to Your Point of View / Getting Laugh after Laugh! / Humor in Extraordinary Situations / The Darker Side of Humor / The
 : What It Is and Its Role in Research / Units of Theory / Some Aspects of the Process of Theory Building for Hypothesis Specification / Theory Building
erally / Module 3: Relayering / Module 4: Fantasy Trails / Module 5: Essential Brainstorming
 s for Organizational Discourse: What to Change / Understanding and Building the Need for Change / Case Study 1: Northwell Inc. / Organizational Stru
Programmes and Total CVM / The Customer Bill of Rights and the Circle of Promises / Strategic and Operational Managers and Total CVM / Total CVM
 / Ratios for Operational Control of Manufacturing Management / Ratios for Operational Control of Manufacturing Management / Ratios for Financial an
ns / Systems Thinking and Organizational Micro-Analysis / Percener Focus: Involving All / Assessment of Institutions / Participative Management and T
EVELOPMENT CONCEPTS, ISSUES AND PROCESS / Tourism as Discipline and Industry: Some Comments on the Progressing Debates SUTHEESH
 nd Financial Inclusion / Women Empowerment and Sustainable Livelihoods / Strategy to extend Financial Services to Vulnerable Groups / Financial In
                       Environment Management Skills / Section E—
 ics Skills / Section D—                                             Self-Enhancement Skills / Section F—    Career Planning
oices for Indian Businesses: Beyond Jugaad into the Next Orbit ARUN KUMAR JAIN and AJAY SINGAL / Finding the Future and Making It Happen JOH
 ulture and Other Contexts / Choosing Goals, a Dominant Orientation and Best Modality / Training Strategy / Overview of the Training Process / II: TRA
 ng the Organization into a Learning System / II. TRAINING POLICY AND RESOURCES: Policy Formulation in Practice: A Case / Building a Training S
Way Transactions / Goals and a Map with Directions / Approaches and Strategies / II. TRAINING IN PROCESS: THE VISIBLE TIP: Establishing Objecti
 ng Global Challengers / Appendices / Bibliography / Index
w Soft Skills for Entrepreneurs / New Communication Skills for Entrepreneurs / Your Attitude to Life and Work / II: YOUR INTRAPRENEURIAL SKILLS
ofessional Societies of Value Engineering / Certification Programme / Value Engineering Theory / Finance / Human Relation / Techniques / Creativity
                   W              O                                          P                                                                     P
 rt Strategies for ‘ ork Smart’ / ‘ ffbeat Strategies’ to Beat Competition / ‘ roactive Strategies’ to Stay Ahead / Shared Vision with a Meaning / ‘ anchatant
 iness / Core Strategies for Survival / Creating Competitive Advantage / Corporate Growth Strategy / Portfolio Management / Globalisation and New Ord
 lay / References / Index

  e salt, use advertising in the right proportion / Jo dikhta hai, woh bikta hai (What is visible, sells) / Brand images are fragile, handle with care / Your con
   / The Feed Shaastra: Brand Repeats Growth Strategy / The Speed Shaastra: Brand Sales Growth Strategy / The Creed Shaastra: Brand Trust Growth
mic Writing / Mastering the Paragraph / The Writing Process / III: ACKNOWLEDGING ACADEMIC DEBTS / Using and Citing Sources of Ideas / Append
sing in the ICT Age: The Future / Bibliography / Index
                                                                                                          A
  bles / Demographic Variables and Branding in Consumer Durables / Total Aesthetic Experience —Discussion / The Aesthetic Framework—Synthesis o    A
 ical Positions Underlying Qualitative Research / Epistemological Background: Construction and Understanding of Texts / III: RESEARCH DESIGN / Th

ccupational Safety and Health / Employee Relations and Labor-Management Relations / Organizational Change and Development / International HRM
CTICE OF PSYCHOLOGICAL TESTING / Introduction to Psychological Testing / Test Construction / Item Analysis / Scoring of Tests and Problems of S

ding Branding Strategy / Shifting Brand Gears to Stay Connected / Power Branding: Unequal among Equals / References
 Communication / Strengthening Connections With Team Communication / III: EXCELLING IN THE WORKPLACE / Communicating Excellence With T

KER / The CEO as a Strategic Leader / The CEO as a Systems Thinker / The CEO as a Critical Thinker of Simple Strategic Problems / The CEO as a C
 INESS MARKETING ANALYSIS AND STRATEGY / Business-to-Business Marketing Strategy / Researching Business-to-Business Markets / Business
 d JAYANTH RAMA VARMA / The Asset Management Industry In India RAJESH CHAKRABARTI / The Securities Industry BANDI RAM PRASAD / Sec
  Three Million Yen Entrepreneur / Cascadia Water Corporation / Russki Adventures / SCREENING VENTURE OPPORTUNITIES: Kalista`s Fine Choco
Member Exchange Theory of Leadership / Transformational Leadership / Authentic Leadership / Team Leadership / Strategic Leadership / Women and
GN: Earth Buddy® / Greaves Brewery / Quinte MRI / ING Direct Canada / Celestica Inc. - Memory Business Unit / Thera-Aid Medical Devices / Introduc
Star Beer - Pay for Performance / Jinjian Garment Factory: Motivating Go-Slow Workers / S-S Technologies Inc. (Compensation) / OP4.com: A Dynam
national Air Lines: Preparing for Turbulence Ahead / Swatch and the Global Watch Industry / Whirlpool Corporation`s Global Strategy / Wal-Mart Store

ms Approach to Change / Cases in Intervention / Total Project Management / Competing Narratives / III: THE ORGANIZATION DEVELOPMENT MODE
 and their Roles / II: PRACTICAL ASPECTS / When Should You get into a Collaborative Project? / The Decisive Role of Intellectual Property / The Aca
Two Markets / The Case for Limited Discretion: Neoclassical Economic Theory / Post-Institutional Economics: Theory Meets Reality / Why it May Pay to
dership / Alternative Futures / Transformation / Notes / References
KING / Predicting and Explaining Behaviour / Information Processing and Decision-Making / Consumer Satisfaction and Quality / IV: MARKET RESPON



 The Traditional Media: Between the Lines / The New Media: Across the Digital Divide / Businesses and Non-profit Organizations: Communication is Co
 ance of Pharmaceutical Companies / II CAPITAL INVESTMENTS / Overview of Capital Budgeting / Free Cash Flow Valuation / A Case Study: Deterge

 ving Stage 2 / Reorganizing at Stage 3 / Sustaining High Performance / Bibliography
 thers / Teamwork / Power and Politics / Effective Leadership / Theories of Leadership / ORGANIZATIONS / Organizational Culture / Knowledge Organ
                                                                      /
 pete Decision / Designing the Value Package and Value Delivery System
 The Science and Art of Strategic Business—Market Segmentation / Consumer

 ership / Return of the Native / First 100 Days / Rowing Together / Crafting the Future / Communication for Action / Engine of Growth: Building Human C
  Comparison / Multivariate Nonparametric Test for Interdependence / Appendix / References / Index
 w / Data Gathering / Qualitative Data Analysis / Quantitative Data Analysis / Establishing Recommendations / III: COMMUNICATING THE RESULTS /
 oncepts, Constructs and Measurement / The Process of Measure Development / Research Design / Collecting Qualitative Data / Qualitative Data Anal
 k Management / Risk Management for E-banking and E-insurance / Cyber Crimes / Network Security / Cyber Laws / Regulation of E-finance Institution
 ould Learn / Emotional Intelligence: The Empirical Evidence / Guidelines for Training and Development / Know Your EQ: Emotional Quotient Test / Ref

cial Power Bases of Low Country Sinhala Entrepreneurs and their Innovative Patterns TRAVIS PERERA / Entrepreneurial Intention and Personal Chara
antitative Data / Analyzing Qualitative Data / Writing Up and Presenting Your Research / Glossary / Index
 s / Total Quality Management / Sustainable Operations / II. PLANNING / Forecasting and Aggregate Planning / Scheduling for Operations / Facility Loc
he Liberating Impact of Market Systems / The Protective Deity: Law as an Instrument of Ethics / The Joy of Living Together: The Indian Process of Soci
ated Concept: The Case of the Novartis Foundation for Sustainable Development KLAUS M LEISINGER / Perspectives on Corporate Social Responsib
                                                                                                                              Roles and Functions /
 Active and Participatory Training Programme / Training Methods and Techniques / Training Group and its Dynamics / The Trainer—
utive Coaching / Building Coaching Culturein Organisations / What the HR Function Can Do / FAQs on Executive Coaching/ References and Suggested
 ation / Credit Rating / Venture Capital / Factoring Services / Plastic Money / Merger and Acquisitions / Miscellaneous / Review Questions / Bibliography
  ng Indian Managerial Gender Stereotypes / Measures of Inaccuracy in Stereotypes / Exploring Relationships between Contact and Inaccurate Stereoty
 obal Narratives / Risk Management with Telescopes and Microscopes / A Country is a Business / Analyzing Engines of Growth / Money Talks —          Interest
 Supply Chain and the Role of Suppliers / Greening the Outbound Logistics and the Role of Suppliers and Service Providers / Reverse Logistics and
   Marketing: The UK Perspective ADRIAN PAYNE / The IMP Perspective: Assets and Liabilities of Business Relationships HAKAN HAKANSSON and IV
 ETER LOOS, DIRK WERTH, SILKE BALZERT, THOMAS BURKHART, and SEBASTIAN KÄMPER / Service-oriented Composite Applications: Enabli
se Profitability Analysis / Mutual Funds / Unconventional ratios for identifying stocks / General Suggestions Compiled from the Available Literature / Inde
 ructures / HRD Systems / HRD Competencies / III. HRD AUDIT METHODOLOGY AND ISSUES: HRD Audit Methodology: Interviews / HRD Audit Meth
ganizations / What is HRD Audit? / Organization of this Manual / II: HRD SYSTEMS AND STRATEGIES / Introduction / HRD Systems / HRD Strategies
n and Organizational Performance / Research Issues / Methodology / II: INDIVIDUAL HR PRACTICES AND THEIR IMPACT ON ORGANIZATIONAL PE
 RE / Human Resource Accounting PETER CLEARY / Creativity and HRD ROBIN S GRENIER and DAVID MCGUIRE / Adult Learning Theories DAVID
gy MOHAN THITE and MICHAEL J KAVANAGH / Database Concepts and Applications in HRIS JANET H MARLER and BARRY D FLOYD / Systems C
  e Management SAMI A KHAN / Human Resource Management: The Road to Neo-Taylorism in Management Thought E M RAO / Human Resource Ma
 w / II. STRATEGIC INTERVENTION IN HRD SECTORS AND TARGET GROUPS: Health / Basic Education / Adult Education / Technical and Vocation
 s Growth / K V KAMATH: Enfolding the Future within the Present / SUNIL BHARTI MITTAL: The Game Changer / A M NAIK: Toward the Next Orbit / KIR
 nefits / Managing Information Systems Project Time and Resources / Leading Information Systems Projects / Developing the Project Plan / Forming the
ces: How to Innovate / Case Study 3.1: Tata Motors Ltd / The Innovative Mind: Who Innovates / Case Study 4.1: Reinventing project management at Ta
ective Leadership / Case III –   Prakruti: Gender Mainstreaming and Organizational Development / Case IV –     Triveni: A Journey of Inclusion / Case V –  P
 ulture in International Human Resource Management LAURENCE ROMANI / Human Resource Management in Cross-Border Mergers and Acquisition
 tion and Controls / International Pricing / International Business-to-Business Marketing / International Marketing of Services / International Strategic Ma
  the International Project in Terms of Time, Cost and Quality / Organizing the International Project / Implementing and Controlling International Projects
 g of Transactions / The Double Entry System II: Ledger Accounts and the Trial Balance / The Double Entry System III: Periodic Accounting Reports /
stem: Key Issues in Risk Management and Challenges Ahead / Risk Measurement and Disclosure in Islamic Finance and the Implications of Profit Sha
                                                             s
ELL / Supplier-Focused Knowledge Management: Brazil ’ Auto Industry / Managing Change through Knowledge Leadership: JACK WELCH at GE / Ind
 ALAN / Licensing Intellectual Property Rights ’ Use SUCHITA SAIGAL, PARUL KUMAR and ADITYA VERMA / Joint Venture Agreements ANKUR NARA
  ship / Team Leadership SUSAN E KOGLER HILL / Psychodynamic Approach ERNEST L STECH / Women and Leadership CRYSTAL L HOYT / Cultur
 ticon Denmark Making a Difference through Love / N S RAGHAVAN, Joint-founder and former Joint Managing Director, Infosys, India Love and Trust
HARD J LUTZ / Literature Reviews and Critiques / Comprehensive Theories / Perspectives of Other Scholars / Richard J Lutz Interviews JAGDISH N S
 tudy How Price Information Is Processed / Identifying the Domain of Behavioral Pricing Research / Contextual Influences on Price Perceptions / Proces
     “
   a Shishya,”Colleague, and Coauthor by JAMES AGARWAL / Conjoint Analysis / Multidimensional Scaling and Correspondence Analysis / Perspective
  and Scope of Marketing / Marketing is... / On the Service-Centered Dominant Logic for Marketing / A Responsibilities Framework for Marketing as a Pr
es / Product-Market Relationship and Distribution in Convergent Financial Market / Managing Life Insurance Investment / Issues in Life Insurance Gove
 ent Accounting and the Control Process - 1 / Management Accounting and the Control Process - 2 / Operational Decision Making / Strategic Decision
 arketing for Social Enterprise / Business Ethics and Social Enterprise / Governance and SEs / Index
                                                                                                                        H       ‘
What is Vision? / Strategic Planning / Basic Paradigms to Realize Vision/Strategy / III. MANAGING CHANGE: From ‘ ere’ to There’ / Transformation Pla
RING TECHNOLOGY / Productivity and Incremental Innovation / Technology Absorption / Structure of World Class Manufacturing / Crucial Issues in Fle
 ospitals P JANGAIAH / Human Resource Management in Hospitals S F CHANDRA SEKHAR / Hospital Materials Management V VENKAT REDDY /
and ROBERT CHIA / Perplexity: Preparing for the Happenings of Change JOHN SHOTTER / Perplexity, Ecology and Technology JOHN RICHARD ENN
                                                                        s
Approach to Evaluation Techniques / Corporate Planning, the Driver’ Seat: A New Road Map / Technology Developments in Banking: Impact Assessme

 in Employment Systems in the Indian Textile Industry / Restructuring of Firms and Transformation of Employment Relation Systems / Employment Rela
elopment: An Evaluation Approach / Management Education and Training in the Changing Environment / Developing Technical Training Schemes / Wo
                                                                                                                              s
es Force Recruitment / Territory Design / Target Setting / Sales Force Motivation / Managing the Channel: The Salesperson ’ Role / Performance Evalu
 vertising / Defining the Distribution Objective / Developing the Channel Design / Internet as an Alternate Channel / III. MANAGING THE CHANNEL: Se
d: Hungama.com / A New Beginning in Market Research : Ugam Solutions / Venturing a Pioneering Way : MelCole Public Relations / It`s Showtime Fol
  g Entry Barriers / III: THE DECISION-MAKING / Segmenting and Targeting / Positioning / Marketing Planning Process / Appendix 1: Indian Consumer
of M&As / II: M&A STRATEGY FORMULATION - MOTIVATIONS AND JUSTIFICATIONS / Hewlett-Packard in 2001 / Newell Company: The Rubberma
 luation of Privately-Held Companies PITABAS MOHANTY / Real Options Analysis in Mergers and Acquisitions CHANDRASHEKAR KRISHNAMURTI
ost of Production and Financing of a Firm / Profit Maximisation, Perfect Competition and the Supply Curve / Demand, Supply and Market Equilibrium / O
  MFIs KRISHAN JINDAL / Promoting Linkages between Banks & MFIs P SATISH / Sustainability of MFIs VIJAY MAHAJAN / III. SHG-Bank Linkage Pro
Rates, and GDP / Aggregate Demand and Supply / Subprime Mortgage Crisis / Appendix A: Understanding Graphs and Equations / Appendix B: Data /
Annexures: Excerpts from Collective Bargaining Agreements: Agreement on Voluntary Unemployment / Scrapping the Old Plant to Start a New Modern
Annexures: Excerpts from Collective Bargaining Agreements: Agreement on Voluntary Unemployment / Scrapping the Old Plant to Start a New Modern
nal Negotiation / Consumer Negotiation / Organizational Negotiation / Community Negotiation / International Negotiation / Integrating the Art with the Sc
pics in Product Planning: International Issues, Public Policy and Intellectual Property / Product Development Best Practices / Appendix A: Situation Ana
ange S RAMNARAYAN and CHRISTIAN HARPELUND / Person-focused OD Interventions UDAI PAREEK / Role-focused OD Interventions UDAI PAR
 el DAVID KNIGHTS / Organizing for the Global Market: Understanding the Impact of Business Process offshoring ABHOY K OJHA / Building Competit
 tings / Performance Review Discussion / Using Performance Management Systems Data for HR Decisions and Performance Improvements / Performa
  Brand over Time / Index
Promoting Learning / The Broader Context: PME Challenges and Responses / III. FURTHER CUSTOMISING PME / Every Organisation is Unique / PM
 ountries RICHARD M BIRD / GST Reforms and Intergovernmental Considerations in India SATYA PODDAR and EHTISHAM AHMAD / Normative Fram
 ernal PR / Tools for External PR / International Communication / Cross-cultural Communication / Appendices / Bibliography / Index
 scovering Triple Top Line / Leadership Lessons from History / / III: REALITY OF EXCEPTIONAL LEADERSHIP / Tripod of Exceptional Leadership / W
 ols to Manage Trading at the Vital Level / LESSONSFROM THE HISTORY OF STOCK MARKET CRASHES / Stock Market Seed /Lessons from 20th Century Sto
 CH / The Introduction / The Purpose Statement / Research Questions and Hypotheses / Quantitative Methods / Qualitative Procedures / Mixed Method
 DATA COLLECTION: Primary Data Collection / Secondary Data Collection / Surveys / Interviews / VI. ANALYSIS: Qualitative Data Analysis / Descriptiv
 nt and the Justice System D R KAARTHIKEYAN / Possible Solutions for Nurturing National Values A P J ABDUL KALAM / Public Administration in Indi
 ape / Communication: Language and Culture / Operationalising Communication Strategy: Issues and Approaches in Media / Retailer as a Route to t
RATEGIC DECISIONS IN SALES AND DISTRIBUTION MANAGEMENT / Selling Strategy—                Interface between Advertising, Sales Force and Channel / Ch
 nchmark Studies: The Surveys / Benchmark Studies: World-Class Forecasting / Benchmark Studies: Conducting a Forecasting Audit / Managing the S
 ing and Evaluation / SAS2 Facilitation and Active Listening / Writing Guidelines / II: SAS2 TECHNIQUES AND LEARNING / Workshop and Self-S
            the
 ic Contexts— Not-For-Profit Sector / Organizational Influences on Services Management / Management Styles and Emphasis for Services Marketing /

                                                                         D                  ,
 REETA M BANERJEE / Defining metrics for Social impact GURURAJ ‘ ESH DESHPANDE’ MEENAKSHI VERMA AGRAWAL, NISHITH ACHARYA, an
orrelation Analysis / Multiple Regression / Logistic Regression / Data Reduction and Scale Reliability: Factor Analysis / Advanced Data Handling in SPS
RPORATE BRANDS: THE KEY ASSET OF ANY B2B BRAND / Brand Tata: Leadership with Trust / Brand L&T: Nation Building to Building Nations / Bra
 er? / The Strategic Context of CSR / Implementation: The Integration of CSR Into Strategy and Culture / II: CSR: ISSUES AND CASE STUDIES / Orga
ating in India: The Strategic HR Perspective / Epilogue / Bibliography / Index
 ss / Profiting from Human Resources / Spectrum II: HR Technologies for Building High-Performing Individuals and Team Culture / Diagnosing the HR S
 SHI DATTA GHOSH / Private-Public Participation in the Control of Tuberculosis in Tamil Nadu and Kerala (India): What is its Future? V R MURALEED

he Consequences of Supply Chain Management: Creating Value, Satisfaction, and Differential Advantage NANCY W NIX / The Role of Marketing in Su
 SSES / Part II Case: DoD`s Software Procurement from CSC / The Past, Present, and Future of Business Process Redesign / Business Process Mode
Where You are Going Any Road Will Take You There / A Boiled Frog Never Jumps Out of the Frying Pan / Dynamic Stability is No Paradox / CHANGE T
 ces: Employees’ Perspectives / V After All, What is Indian Management? / Whither Indian Management? / Epilogue / Appendix / Bibliography / Index
 Coachable Learner / Stopping the Action and Starting a Coaching Dialogue / The Coaching Mirror / Providing Balanced and Helpful Feedback / What D

                                                                                          July
 al Crisis / Annexure II: The Global Financial Crisis: A Chronology of Major Events (2007 — 2010) / References / Index
  / Resistance and Recommendations / II. Generic Competency Dictionary / Generic Competency Model for Leadership Role in any Organization / Comp

                             W
 s Presentation / Objections—hen the Customer Says No / The Close and Thereafter / Compulsions and Reflections / Selling in the 21st Century /
AN THITE and BOB RUSSELL / Work Processes and Emerging Problems in Indian Call Centres PAWAN BUDHWAR, NEERU MALHOTRA and VIRE
 ower Tool: 360 Degree Feedback / Basics of 360 Degree Feedback or Multi-rater Assessment Feedbacks (MAFs) / Competence Building through 360
y Situations / The Darker Side of Humor / The Humor Menu Card / The Armor of Humor / Putting Humor on the Agenda / Bibliography /
for Hypothesis Specification / Theory Building for Hypothesis Specification: Observations and Examples from Published Research / Theory Building for

 e Study 1: Northwell Inc. / Organizational Structures and Systems and Change / The Emergent or Informal Organization: Resistance to Change, Force
 rational Managers and Total CVM / Total CVM and Sales and Marketing: Chief Marketing Officer / Total CVM: Support, Staff and Operational Managers
acturing Management / Ratios for Financial and Operational Control of Marketing and Sales Management / Ratios for Corporate Control of Operational
  Institutions / Participative Management and Team Building / Human Resource Development for Quality Institutions / Decision-making for Quality Mana
  ents on the Progressing Debates SUTHEESHNA BABU S / Modern Tourism and its Development in a Post-Modern Age RICHARD BUTLER / Some R
al Services to Vulnerable Groups / Financial Inclusion - Index for Rural India / Institutional Changes Required for Financial Inclusion / II: MAPPING DEM

  Finding the Future and Making It Happen JOHN PISAPIA / Managing Performance: Beyond Value-based Leadership SHIVGANESH BHARGAVA / Em
gy / Overview of the Training Process / II: TRAINING IN PROCESS: THE VISIBLE TIP / Fine-tuning Objectives and Preparing the Partners / Setting the
 ion in Practice: A Case / Building a Training System / Making the Lead Institution Strong: Location, Leadership, Support and Other Policy Issues / Ensu
CESS: THE VISIBLE TIP: Establishing Objectives and Preparing the Partners / Training Methods / Designing the Program / III. ESSENTIAL INFRASTR

Work / II: YOUR INTRAPRENEURIAL SKILLS / What Is Intrapreneurship? / The New Executive Environment / New Manufacturing Opportunities / Makin
 e / Human Relation / Techniques / Creativity Techniques / Managerial Traits / Solution / Bibliography / Index
                                    P
 d / Shared Vision with a Meaning / ‘ anchatantra’ Strategies / Good-fit Strategies / II: STRATEGIC MANAGEMENT TECHNIQUES (How to Bell the Cat?
 olio Management / Globalisation and New Order Organisation / Competitiveness / Managing Innovation and Creativity / Corporate Excellence / Cases
                                                     s
 mages are fragile, handle with care / Your consumer ’ needs come first / Do not underprice yourself / Brands must make profit, not only noise / Focus o
egy / The Creed Shaastra: Brand Trust Growth Strategy / The Breed Shaastra: Brand Market Share Growth Strategy / The Exceed Shaastra: Brand Pro
S / Using and Citing Sources of Ideas / Appendix 1: Brief Descriptions of Some of the Research Terms Used in Chapter 2 / Appendix 2: Resources for H

                               A
 sion / The Aesthetic Framework—Synthesis of Concepts / Companies` Approach to Design and Aesthetics / Role of Aesthetics in Marketing / Index
 nding of Texts / III: RESEARCH DESIGN / The Qualitative Research Process / Research Questions / Entering the Field / Sampling / How to Design Qu

 hange and Development / International HRM / References / Index
  Analysis / Scoring of Tests and Problems of Scoring / Reliability / Validity / Norms / III: APPLICATIONS OF PSYCHOLOGICAL TESTING / Application



RKPLACE / Communicating Excellence With Technology / Writing With Professional Excellence / Leading With Professional Excellence / IV. PRESENT

                                                                W
 f Simple Strategic Problems / The CEO as a Critical Thinker of “ icked“Strategic Problems / III: THE CEO AS A STRATEGIC LEADER OF INNOVATIO
hing Business-to-Business Markets / Business Market Segmentation / III: COMMUNICATING AND INTERACTING WITH CUSTOMERS / Market Comm
 ecurities Industry BANDI RAM PRASAD / Securities Regulation ZIA MODY / Index
TURE OPPORTUNITIES: Kalista`s Fine Chocolate / Siam Canadian Foods Co., Ltd. / Asiasports: Hockey Night in Hong Kong / Crystal Corporation of t
eadership / Strategic Leadership / Women and Leadership / Culture and Leadership / Ethical Leadership
ess Unit / Thera-Aid Medical Devices / Introduction to Process Simulation / Red Cross Mobile Blood Clinics - Improving Donor Service / Introduction to I
 ies Inc. (Compensation) / OP4.com: A Dynamic Culture / WestJet Airlines (A): The Culture That Breeds a Passion to Succeed / II:LEADING PEOPLE /
 orporation`s Global Strategy / Wal-Mart Stores Inc.: Dominating Global Retailing / The Global Branding of Stella Artois / UNDERSTANDING AND MAN

THE ORGANIZATION DEVELOPMENT MODEL / People Management / Organizations Can Develop / The Objective Outsider / Organizational Politics a
                                                     Industry Troubled Cooperation / Government: The Silent Partner / How to Run a Successful Collabo
 ecisive Role of Intellectual Property / The Academy —
mics: Theory Meets Reality / Why it May Pay to Pay More / The International Dimension / Differences in Pay Levels for Particular Jobs / Research on Pa

atisfaction and Quality / IV: MARKET RESPONSE / Consumer Response to Price and Sales Promotions / The Retail Context / Word-Of-Mouth Influenc



 on-profit Organizations: Communication is Commitment / Companies and Corporations: Communicating the Corporate / The Corporate Communicator
 Cash Flow Valuation / A Case Study: Detergents India Limited / Risk Analysis in Capital Investments / A Real Options Perspective of Capital Budgetin



 S / Organizational Culture / Knowledge Organization / Organizational Change and Development / References / Index
                                         Insight for Shaping Business Strategy / Foundation or Baseline Analyses for

c Business—Market Segmentation / Consumer
                                                                          Strategy Development / Put

 r Action / Engine of Growth: Building Human Capital / Engaging the Foot Soldiers / Dealing with Unions / Rebranding: From Plastic Surgery to DNA Ch

ons / III: COMMUNICATING THE RESULTS / Presenting the Results / Writing the Report / Oral Presentations / Concluding Remarks / Index
ecting Qualitative Data / Qualitative Data Analysis / Collecting Quantitative Data / How and Why Statistics Work / Quantitative Data Analysis I / Quantita
yber Laws / Regulation of E-finance Institutions / The Internet Potential / Bibliography / Index
Know Your EQ: Emotional Quotient Test / References and Select Bibliography / Index

  Entrepreneurial Intention and Personal Characteristics in Hong Kong Start-ups K F CHAN, THERESA LAU and K Y LIU / Regional Cluster Formation:

nning / Scheduling for Operations / Facility Location / Facility Layout and Waiting Lines / III. INVENTORY, LOGISITICS, AND SUPPLY CHAIN MANAGE
of Living Together: The Indian Process of Socialisation / The Tail Wagging the Dog: The High Expectations from the Professional / Nothing Like this Ha
/ Perspectives on Corporate Social Responsibility (CSR): A case Study of the Tata Group of Companies D K SRIVASTAVA / Ethical Dimensions in Tec
                       Roles and Functions / Evaluation of a Training Programme / Index
 Dynamics / The Trainer—
cutive Coaching/ References and Suggested
scellaneous / Review Questions / Bibliography / Index
hips between Contact and Inaccurate Stereotypes / Does Contact Help Reduce Inaccurate Gender Stereotyping? / The Implications: Where we Stand a
 ng Engines of Growth / Money Talks —    Interest Rates Listen / Tracking Booms and Busts / Tracking Trade and Forex / Non-economic Risks / Country Du
 d Service Providers / Reverse Logistics and Waste-free Supply Chain: How they Lead to Conservation of Environment Sustainability / Case Studies
 ss Relationships HAKAN HAKANSSON and IVAN J SNEHOTA / Relationship Marketing: The Nordic School Perspective CHRISTIAN GRONROOS / T
 rvice-oriented Composite Applications: Enabling Enterprise Agility and Reuse SUDEEP MALLICK ES as Infrastructure for Analytics and Knowledge Ma
 s Compiled from the Available Literature / Index
udit Methodology: Interviews / HRD Audit Methodology: Observation / HRD Audit Instruments: Questionnaires / HRD Score Card / Writing the HRD Aud
 Introduction / HRD Systems / HRD Strategies / Calculating the Final Score for Systems Maturity / III: IN-DEPTH AUDIT OF HRD SYSTEMS / Competen
ND THEIR IMPACT ON ORGANIZATIONAL PERFORMANCE: EMPIRICAL EVIDENCE / Recruitment and Selection / Performance Management / Train
D MCGUIRE / Adult Learning Theories DAVID MCGUIRE / Workplace Learning and HRD ULLA Thøgersen and KENNETH MØLBJERG JØRGENSEN
H MARLER and BARRY D FLOYD / Systems Considerations in the Design of an HRIS: Planning for Implementation MICHAEL D BEDELL, MICHAEL C
ment Thought E M RAO / Human Resource Management and Corporate Strategy J S SODHI / Performance Management: Systems, Processes and Or
 ion / Adult Education / Technical and Vocational Education / Higher Education / Science and Technology / Environment / Empowerment of Women / En
hanger / A M NAIK: Toward the Next Orbit / KIRAN MAZUMDAR SHAW: Entrepreneurial Path Breaker / CHANGE MAESTROS: Action Architecture and
 cts / Developing the Project Plan / Forming the Project Team / Assessing Project Risk / Outsourcing and Offshoring Information Systems Projects / Ens
                                                                                                                                         C V
 dy 4.1: Reinventing project management at Tata Steel / Case Study 4.2: Indicorps / II TOOLS FOR PROFIT AND GROWTH / Price – ost–alue / Case S
 V–  Triveni: A Journey of Inclusion / Case V – Panchim: A Story of Renewal / Techniques in Intervention and Design LALITHA IYER / Index
ment in Cross-Border Mergers and Acquisitions VLADIMIR PUCIK, INGMAR BJORKMAN, PAUL EVANS and GUNTER K STAHL / Approaches to IHRM
  keting of Services / International Strategic Marketing / International Stakeholders / International Brands / International Marketing Concepts / Market Co
menting and Controlling International Projects / Leading International Projects / Communicating in International Projects / Co-Operating in International
 ntry System III: Periodic Accounting Reports / Asset Valuation, Profit Measurement and The Underlying Accounting Concepts / Partnerships / Comp
mic Finance and the Implications of Profit Sharing Investment Accounts / A Note on Strengthening Liquidity Management of Institutions Offering Islamic
wledge Leadership: JACK WELCH at GE / Indian Knowledge Leadership: Y C DEVESHWAR and e-choupals / Global Knowledge Leadership: Percy Ba
MA / Joint Venture Agreements ANKUR NARAIN SAXENA and DEBELEENA DAS / Shareholders’Agreements RAGHVENDRA KISHORE SINGH / Escr
 en and Leadership CRYSTAL L HOYT / Culture and Leadership / Leadership Ethics / Author Index / Subject Index
naging Director, Infosys, India Love and Trust / FRANCISCO ROBERTO CANADA, Director/Partner, Errepar S A, Argentina Loving God and Aiming at
  ars / Richard J Lutz Interviews JAGDISH N SHETH / VOLUME II: CONSUMER BEHAVIOR: EMPIRICAL RESEARCH / Set Introduction by BALAJI C K
  xtual Influences on Price Perceptions / Processing Price Information: Incorporating Memory and Numerical Cognition Issues / Perspective of other Sch
g and Correspondence Analysis / Perspective of Other Scholars / James Agarwal Interviews Naresh K Malhotra / Legendary Contributions to Conjoint A
  ponsibilities Framework for Marketing as a Professional Discipline / Perspectives of other Scholars / Paul Busch Interviews Shelby D Hunt / VOLUME 2
 ce Investment / Issues in Life Insurance Governance / Managing Change and Challenges / Bibliography / Index
erational Decision Making / Strategic Decision Making / Management Accountancy and Performance Management Systems / Bibliography and Recom

           H       ‘
GE: From ‘ ere’ to There’ / Transformation Planning / Creating the Support Systems / Managing the Transition / IV. STRATEGIC LEVERAGES TO CHAN
 rld Class Manufacturing / Crucial Issues in Flexible Technology / Strategic Evaluation of Technological Investments / III: TECHNOLOGY DEVELOPME
Materials Management V VENKAT REDDY / Hospital Stores Organisation and Pharmacy A V SRINIVASAN / Selective Systems of Materials Managem
 cology and Technology JOHN RICHARD ENNALS / Perplexity and Ethics IAN STEERS / Perplexing Images: Relational Identities in Cultural Tempospa
y Developments in Banking: Impact Assessment / Cyber Laws: The IT Act 2000 and the Difficulties in Enforcement / Risk Management: Risk Perception

ployment Relation Systems / Employment Relations in IT-enabled Services / Multinationals —Convergences and Divergences in Employment Relations: A
  Developing Technical Training Schemes / Workers` Education: Perspectives for Future Action / Globalisation, Technological Changes and Human Re
                   s
: The Salesperson ’ Role / Performance Evaluation / Annexure 1: The Emerging Indian Markets: Marketing Implications for Territory Design / Annexure
Channel / III. MANAGING THE CHANNEL: Selection and Appointment / Appraisal of Channel Members / Channel Evaluation / Channel Commitment /
 : MelCole Public Relations / It`s Showtime Folks : Showtime Events (India) Pvt. Ltd / Communications for a New Age : Vyas Giannetti Creative / A Turn
 ning Process / Appendix 1: Indian Consumer / Appendix 2: Country of Origin: A Surrogate for Quality / Appendix 3: Do Consumer Loyalty Programmes
 rd in 2001 / Newell Company: The Rubbermaid Opportunity / MapQuest, Inc. / CIBC-Barclays: Should their Caribbean Operations be Merged? / III: M&
 sitions CHANDRASHEKAR KRISHNAMURTI and VISHWANATH S R / Design of Consideration in Acquisitions: Cash and Stock Offers VISHWANATH
e / Demand, Supply and Market Equilibrium / Optimality of a Competitive Market Structure, Market Failure and Corrective Measures / Game Theory and
 VIJAY MAHAJAN / III. SHG-Bank Linkage Programme: Progress & Prospects SUKHBIR SINGH / SHGs and Savings Mobilization H R DAVE / Liveliho
ng Graphs and Equations / Appendix B: Data / Notes / Glossary / Index / About the Author
Scrapping the Old Plant to Start a New Modern Plant / Manpower Adjustment on Revision of Work Norms / Merger Agreement / Indian Drugs and Pharm
Scrapping the Old Plant to Start a New Modern Plant / Manpower Adjustment on Revision of Work Norms / Merger Agreement / Indian Drugs and Pharm
nal Negotiation / Integrating the Art with the Science of Negotiation / References / Index
ent Best Practices / Appendix A: Situation Analysis Data Sources / Appendix B: Reference Sources for Product Planning / References / Index
 K / Role-focused OD Interventions UDAI PAREEK / Process Consultation: An Effective Approach to Change S RAMNARAYAN and NEHA GUPTA / Su
 ffshoring ABHOY K OJHA / Building Competitiveness Over Time: The Ambidexterity Factor PATRICK BESSON and MARION SOULEROT / Join the C
 ns and Performance Improvements / Performance Management Systems and Appraisal Practices in India: The 1990s Scenario / Performance Manage

  NG PME / Every Organisation is Unique / PME Support and Programme Diversity / The Facilitators` Approach
DAR and EHTISHAM AHMAD / Normative Framework of Fiscal Federalism for Economies in Transition M GOVINDA RAO / Global Public Goods: Provi
 ices / Bibliography / Index
 RSHIP / Tripod of Exceptional Leadership / Wholeness / Compassion / Transparency / Exceptional Leadership in Practice / Epilogue : Transforming ou
 k Market Seed /Lessons from 20th Century Stock Market Crashes / Lessons from 21st CenturyStock Market Crashes / EXTERNAL CHANGES AFFECTING T
 hods / Qualitative Procedures / Mixed Methods Procedures / Glossary / References / Author Index / Index
 ALYSIS: Qualitative Data Analysis / Descriptive Quantitative Analysis / Correlation and Regression / Advanced Statistical Analysis / VII. QUALITY AND
 ABDUL KALAM / Public Administration in India: Facing an Ethical Crisis E SREEDHARAN / The Re-birthing of Indian Society FATHER T V KUNNUNK
Approaches in Media / Retailer as a Route to the Rural Market / Haats, Melas and Mobile Traders / Access the Rural Consumer: Emerging Channels
 en Advertising, Sales Force and Channel / Channel Design / Internet as an Alternate Channel / Selling Style and Service Orientation / III: OPERATIONA
 nducting a Forecasting Audit / Managing the Sales Forecasting Function / References / Index
 ES AND LEARNING / Workshop and Self-Study Guidelines / A R T (Action-Research-Training) / Order and Chaos : / Problem Tree / Force Field
  Styles and Emphasis for Services Marketing / Internal Marketing in Service Organizations / Management Competencies for Services Marketing / III. SE

 I VERMA AGRAWAL, NISHITH ACHARYA, and NAVEEN JHA / Selecting and Setting Corporate Sustainability Measurements DUNCAN WHITE / Less
tor Analysis / Advanced Data Handling in SPSS / Bibliography
d L&T: Nation Building to Building Nations / Brand Infosys: Excellence in Never-ending Symphonic Marathon / III: BRAND COMMUNICATIONS / Manag
 I: CSR: ISSUES AND CASE STUDIES / Organizational Issues and Case Studies / Economic Issues and Case Studies / Societal Issues and Case Stud

duals and Team Culture / Diagnosing the HR Scenario / Understanding the Present for the Future / Building One Great Legendary Family / Spectrum III
a (India): What is its Future? V R MURALEEDHARAN, SONIA ANDREWS, BHUVANESWARI R and STEPHEN JAN / Public-Private Partnership — La            Sri

e NANCY W NIX / The Role of Marketing in Supply Chain Management SOONHONG MIN / The Dynamic Role of the Sales Function in Supply Chain M
 s Process Redesign / Business Process Modeling Approaches and Diagrams / III: CHANGING BUSINESS PROCESSES / Part III Case: IBM Global Fi
                                                                                        Five                                  Tips
Dynamic Stability is No Paradox / CHANGE TECHNIQUES / Managing Creative Change— Actors / Generating Creative Ideas— and Techniques /
/ Epilogue / Appendix / Bibliography / Index
 ding Balanced and Helpful Feedback / What Does It All Mean? Collaboratively Interpreting Learning Needs / Goal Setting and Follow-Up: Making Chan



or Leadership Role in any Organization / Competency Model for HR / Leadership Competency Model for Automobile Industry / References / Index

nd Reflections / Selling in the 21st Century / Index
N BUDHWAR, NEERU MALHOTRA and VIRENDER SINGH / Transnationalism in Indian Call Centres KIRAN MIRCHANDANI / II: STAKEHOLDER
s (MAFs) / Competence Building through 360 Degree Feedback / Instrumentation in 360 Degree Feedback / Conditions for Successful Multi-rater Asse
n the Agenda / Bibliography /
rom Published Research / Theory Building for Hypothesis Specification: Some Extensions / References / Author Index / Subject Index

 al Organization: Resistance to Change, Force Field Analysis and Stakeholder Analysis / The Recipients of Change: Those on the Receiving End / Cha
CVM: Support, Staff and Operational Managers / The Frontline People / Bottom-up Total CVM: Customer Circles / Total CVM and Certification / Epilogu
  / Ratios for Corporate Control of Operational Management / Ratios for Working Capital Management / Ratios for Debt Service Management / Ratios fo
nstitutions / Decision-making for Quality Management / Leadership for Building Quality Institutions / Strategic Planning for Total Quality Management / I
ost-Modern Age RICHARD BUTLER / Some Reflections on Tourism and Post-Colonialism PETER M BURNS / Trends in Tourism: Specters of New Dis
 red for Financial Inclusion / II: MAPPING DEMAND SIDE REQUIREMENTS / Role of Savings / Micro-insurance Innovations / Safe Remittances for the

d Leadership SHIVGANESH BHARGAVA / Empowerment Practices and Corporate Effectiveness: Either be Democratic or Go Bust SUBIR VERMA / An
 tives and Preparing the Partners / Setting the Stage / Six Methods to Highlight Experience and Share Reflective Observations / Four Methods for Heig
ership, Support and Other Policy Issues / Ensuring High Benefits and Continuing Support / Partners: Managers in Training and Training in Management
ning the Program / III. ESSENTIAL INFRASTRUCTURE: Developing the Group and the Climate / Trainers and Training Styles / Evaluation and Follow-u

ent / New Manufacturing Opportunities / Making Intrapreneurship Work / The New Meaning of Quality and Finish / III: YOU, THE GLOBALISED ENTRE

GEMENT TECHNIQUES (How to Bell the Cat?) / Creative Skills for Strategy Formation / Generating Strategic Ideas / III: LOCATE RIGHT PEOPLE (Wh
                                                                            s
and Creativity / Corporate Excellence / Cases Studies / Appendix I: McKinsey’ Economic Reform Route for India / Appendix II: Global Competitiveness
 nds must make profit, not only noise / Focus on consumption rather than purchase / BRAND MANTRAS FOR THE HEART / Be humble, or you will tum
 th Strategy / The Exceed Shaastra: Brand Profit Growth Strategy / Succeed
 ed in Chapter 2 / Appendix 2: Resources for Honing Academic Writing / References / Index

cs / Role of Aesthetics in Marketing / Index
 ering the Field / Sampling / How to Design Qualitative Research: An Overview / IV: VERBAL DATA / Interviews / Narratives / Focus Groups / Verbal D



OF PSYCHOLOGICAL TESTING / Applications of Psychological Testing in Educational Setting / Applications of Psychological Testing in Counselling an



g With Professional Excellence / IV. PRESENTING IN THE WORKPLACE / Informing and Persuading With Professional Excellence / Designing a Spee

O AS A STRATEGIC LEADER OF INNOVATION MANAGEMENT / The CEO as a Strategic Leader of Creativity and Innovation Management / The CEO
RACTING WITH CUSTOMERS / Market Communication / Relationship Communication / Relationship Portfolios and Key Account Management / IV: MA

 Night in Hong Kong / Crystal Corporation of the Philippines / Sequel to Success: The Follow-Up To Abatis Systems / PLANNING AND FINANCING TH

s - Improving Donor Service / Introduction to Inventory Control and Independent Demand / McLeod Motors Ltd. / Iron Ore Company of Ontario / VBF T
  Passion to Succeed / II:LEADING PEOPLE / Coaching for Exceptional Performance Workshop / Martin Brass Company (A) Tom Fuller, Vice-Presiden
f Stella Artois / UNDERSTANDING AND MANAGING MACROECONOMIC RISKS: A Global Manager`s Guide to Currency Risk Management / Chauvc

e Objective Outsider / Organizational Politics and Change / The Learning Organization / IV: PRACTICAL CASES IN CHANGE MANAGEMENT / Manag
 ent Partner / How to Run a Successful Collaborative Project / How to Avoid the Pitfalls of the Collaborative Project / Left out: How to Compensate / The
ay Levels for Particular Jobs / Research on Pay Level Decision Making / Summary / Resource 2.1 / III: EFFECTS OF PAY LEVEL: WHAT DO EMPLOY

 / The Retail Context / Word-Of-Mouth Influence / The Response to Advertising / References / Author Index / Subject Index



 the Corporate / The Corporate Communicator: From Signposts to Milestones / Index
 Real Options Perspective of Capital Budgeting / A Follow-Up Note on Capital Budgeting / III MANAGING CURRENT ASSETS / Estimation of Working




                  Strategy Development / Putting Customer Based Business Strategy into Practice
 Organizations / Appendix / Bibliography / Index /
eline Analyses for
                                                                            in

 Rebranding: From Plastic Surgery to DNA Change / Innovating for Customers / Connecting with Customers / Romancing with Retail / Technology on R

 tions / Concluding Remarks / Index
   Work / Quantitative Data Analysis I / Quantitative Data Analysis II / Mixing Methods and Paradigmatic Incommensurability / Writing and Talking about




AU and K Y LIU / Regional Cluster Formation: A Case Study of the Software Cluster in Birmingham, UK JUN LI and JAY MITRA / Innovation and Entrep

 LOGISITICS, AND SUPPLY CHAIN MANAGEMENT / Supply Chain Management / Inventory Management and Purchasing / Resource Planning / Proj
 s from the Professional / Nothing Like this Has Happened Before: Discoveries and Innovations in Corporate Governance / The Kindly Gardener: Practi
                                                           The                                     R
D K SRIVASTAVA / Ethical Dimensions in Technical Education — BITS Experience L K MAHESWARI / XLRI: ‘ enewing the Face of the Earth’ PINGA




otyping? / The Implications: Where we Stand and What we Need to Do / Bibliography
and Forex / Non-economic Risks / Country Due Diligence: Integrating the Ten Tools / Index
of Environment Sustainability / Case Studies / Bibliography / Index
ool Perspective CHRISTIAN GRONROOS / The Evolution of Relationship Marketing JAGDISH N SHETH and ATUL PARVATIYAR / II. CONCEPTUAL
Infrastructure for Analytics and Knowledge Management GITA A KUMTA / Towards Service-oriented Enterprise Systems: A Business Intelligence Per

aires / HRD Score Card / Writing the HRD Audit Report / Designing and Using HRD Audit for Business Improvement / IV. HRD AUDIT — INDIAN EX THE
 EPTH AUDIT OF HRD SYSTEMS / Competency Mapping / Manpower Planning Audit / Recruitment / Induction and Integration / Performance Manage
   Selection / Performance Management / Training and Development / Reward and Compensation / Employee Relations / III: LINKING HRM STRATEGIC
en and KENNETH MØLBJERG JØRGENSEN / Organisational Learning and HRD KENNETH MØLBJERG JØRGENSEN / Organisational Developmen
 mentation MICHAEL D BEDELL, MICHAEL CANNIFF and CHERYL WYRICK / II: DETERMINING HRIS NEEDS / HRIS Needs Analysis BRADLEY J A
 ce Management: Systems, Processes and Organizational Practices SOMNATH GHOSH / A Strategic Approach to Downsizing Y R K REDDY / The Pa
 / Environment / Empowerment of Women / Entrepreneurial Skills for the Poor and Unemployed / III. STRATEGIC INTERVENTIONS FOR HUMAN RES
 HANGE MAESTROS: Action Architecture and Persona / Change Maestros’ Gestalt / References / Index
Offshoring Information Systems Projects / Ensuring Project Quality / Measuring Project Success / Closing the Project / Index
                             C V
FIT AND GROWTH / Price – ost–alue / Case Study 5.1: Viewmax / Case Study 5.2: Air Deccan / Hidden Costs, Hidden Benefits / Case Study 6.1: Pass
nd Design LALITHA IYER / Index
 and GUNTER K STAHL / Approaches to IHRM CHRIS ROWLEY, IRENE HON-FUN POON and MALCOLM WARNER / II: INTERNATIONAL ASSIGN
  International Marketing Concepts / Market Competitive Forces Worldwide / Advertising and Promotion in International Markets / International Public Re
 tional Projects / Co-Operating in International Projects / Learning in and Learning from International Projects / Glossary / Reference / Index
Accounting Concepts / Partnerships / Company Accounts / Interpretation of Accounts: The Cash Flow Statement / Interpretation of Accounts: Ratio
 ty Management of Institutions Offering Islamic Financial Services: The Development of Islamic Money Markets / Issues in Managing Profit Equalization
                                                       s
pals / Global Knowledge Leadership: Percy Barnevik’ Matrix Management at ABB / Knowledge Management in Retail: LI & FUNG / Knowledge Based
 ents RAGHVENDRA KISHORE SINGH / Escrow Agreements LAKSHMI PRAKASH, KOTA CHANDAN and SANDEEP UBEROI / Law of Outsourcing C

epar S A, Argentina Loving God and Aiming at Excellence / Section 2: LOOKING AND LISTENING WITHIN / STEPHEN R COVEY, Co-founder and V
                                                                                                             s
L RESEARCH / Set Introduction by BALAJI C KRISHNAN / Volume Introduction: Professor Jagdish N. Sheth’ Contributions to Consumer Behavior Res
  al Cognition Issues / Perspective of other Scholars / Chezy Ofir interviews Kent Monroe / VOLUME 2: COMPARATIVE PRICE ADVERTISING / Set Int
alhotra / Legendary Contributions to Conjoint Analysis, Multidimensional Scaling, and Life Itself / VOLUME 2 : RESEARCH METHODOLOGY: RESEAR
 l Busch Interviews Shelby D Hunt / VOLUME 2: MARKETING THEORY: Philosophy of Science Foundations of Marketing / Set Introduction JAGDISH N

nagement Systems / Bibliography and Recommended Further Reading / Index

ition / IV. STRATEGIC LEVERAGES TO CHANGE: Organizational Restructuring / Reorganizing Work Activities: Strategies / Process-Oriented Strategi
vestments / III: TECHNOLOGY DEVELOPMENT / The Product Development Cycle —         Integration of Design and Manufacturing / Management of Technolo
                                                            Case Illustration A V SRINIVASAN / MBASIC System for Effective Drug Management K
AN / Selective Systems of Materials Management in a Hospital—
ges: Relational Identities in Cultural Tempospaces SLAWOMIR JAN MAGALA / Perplexity and Strategy: Moving Towards an Enrolment Advantage Para
orcement / Risk Management: Risk Perceptions and Techniques for Assessment and Management / Bank Investments: An Overview / Investment Risk

  and Divergences in Employment Relations: A Case Study / Employment Relations in Small Firms / Conclusions: Convergences and Divergences / Bib
ation, Technological Changes and Human Resource Management / Technology Transfer, Assimilation and Human Resource Development / Redefinin
 g Implications for Territory Design / Annexure 2: Planning Exercises / References / Author Index / Subject Index / Company and Brand Index
 Channel Evaluation / Channel Commitment / Logistics Management: Customer Service / References / Index
 a New Age : Vyas Giannetti Creative / A Turning Point in Public Relations : Hanmer & Partners / A New Paradigm in Marketing Research : GFK Mode
ppendix 3: Do Consumer Loyalty Programmes Build Loyalty? / References / Index
                                                                                                               The
eir Caribbean Operations be Merged? / III: M&A VALUATION AND EVALUATION / Empire Company Limited — Oshawa Group Limited Proposal / Th
sitions: Cash and Stock Offers VISHWANATH S R and CHANDRASHEKAR KRISHNAMURTI / Accounting and Tax Factors in Mergers and Acquisition
 and Corrective Measures / Game Theory and Economic Applications / Monopoly / Monopolistic Competition and Oligopoly / Factor Markets / Index
and Savings Mobilization H R DAVE / Livelihood Promotion among SHGs PRADEEP KASHYAP / Emerging SHG Federations and Challenges C S RE

 / Merger Agreement / Indian Drugs and Pharmaceuticals Limited / Ralliwolf Limited, Mumbai / Computerization Agreement / Danone Agreement / Agre
 / Merger Agreement / Indian Drugs and Pharmaceuticals Limited / Ralliwolf Limited, Mumbai / Computerization Agreement / Danone Agreement / Agre

oduct Planning / References / Index
nge S RAMNARAYAN and NEHA GUPTA / Survey Feedback as OD Intervention: Some Experiences T V RAO / HRD Audit as an OD Intervention T V
SSON and MARION SOULEROT / Join the Club: Entrepreneurial SMEs and Collaborative R&D Networks RONALD C BECKETT and PAUL KENNETH
a: The 1990s Scenario / Performance Management Systems and Appraisal Practices in Some Asian Countries / Making Performance Management Sy



 GOVINDA RAO / Global Public Goods: Provision, Production and Benefits U SANKAR / Effective Carbon Taxes and Public Policy Options EHTISHAM

ership in Practice / Epilogue : Transforming our Destiny / Notes and References / Index
et Crashes / EXTERNAL CHANGES AFFECTING THE STOCK MARKET/ Current External Changes Affecting Stock Markets / Principles of Sustainability/ V: RE

anced Statistical Analysis / VII. QUALITY AND VERIFICATION: Test of Measurement and Quality / VIII. INVOLVEMENT DURING RESEARCH: Condu
ing of Indian Society FATHER T V KUNNUNKAL / Values versus Institutions: Moving beyond False Dichotomy JAYAPRAKASH NARAYAN / The Natio
ess the Rural Consumer: Emerging Channels / A Competitive Strategy for Rural Markets / Appendix: Reference for Cases on Rural Marketing / Biblio
yle and Service Orientation / III: OPERATIONAL DECISIONS IN CHANNEL MANAGEMENT / Channel Member Selection and Appointment / Channel C

 er and Chaos : / Problem Tree / Force Field / Timeline / Gaps and Conflicts / Causal Dynamics / Validation / Stakeholder Identification / Socia
  Competencies for Services Marketing / III. SERVICE MANAGEMENT ISSUES: Contemporary Issues in Services Marketing / Services Marketing Mana

ability Measurements DUNCAN WHITE / Lessons from working with the Government of India: The Story of Pratham LEONA CHRISTY and VIKAS TAN

hon / III: BRAND COMMUNICATIONS / Managing Marketing Communications for B2B Markets / Websites and B2B Brands: A Low-cost Goldmine Lying
 Case Studies / Societal Issues and Case Studies / Index

ng One Great Legendary Family / Spectrum III: HR Technologies for Attracting and Retaining Talent / Doing More with Less / Pay for Performance / Es
                                       Sri
EPHEN JAN / Public-Private Partnership — Lankan Experience ARUNA RABEL / Governance in Health System S R RAO / Good Governance in Health

 Role of the Sales Function in Supply Chain Management MICHAEL S GARVER and SOONHONG MIN / Research and Development in Supply Chain
SS PROCESSES / Part III Case: IBM Global Financing`s Credit Issuance Process / Selecting a Target for Successful Businesss Process Redesign / Re
                        Tips
 nerating Creative Ideas— and Techniques / Managing `Change Paradox` / Walking the Tightrope—                                      Hard
                                                                                               Change Stories / Managing Transition— Track an

ds / Goal Setting and Follow-Up: Making Change Happen / Coaching and Career Development / Developmental Coaching and Performance Problems



Automobile Industry / References / Index



                                                                             s
KIRAN MIRCHANDANI / II: STAKEHOLDER PERSPECTIVES / A Practitioner ’ Perspective on the Indian Info-services Industry NANDITA GURJAR
ck / Conditions for Successful Multi-rater Assessment Feedbacks (MAFs) / Developing Leadership in School Principals through 360 Degree Feedback

 Author Index / Subject Index

of Change: Those on the Receiving End / Change Agent Types and Effectiveness / Case Study 2: Jessica Casserra ’ s Task Force: Hospital Integration
Circles / Total CVM and Certification / Epilogue: Total CVM at Glacier Products / Appendix I: Total CVM : Barriers and Possible Solutions / II: Total CVM
atios for Debt Service Management / Ratios for Corporate Control of Financial Management / Measurement and Monitoring of Managerial Efficiency: A
egic Planning for Total Quality Management / Implementing Total Quality Management / Appendix I: Classroom Teaching Competence Scale (CTCS) /
RNS / Trends in Tourism: Specters of New Displacements NINA RAO / Tourism and the Informal Sector: Notes on the Case of Backpacker Tourism AN
urance Innovations / Safe Remittances for the Poor / Understanding Rural Debt / Emerging Trends in Microfinance / Financial Inclusion in Tribal Areas

be Democratic or Go Bust SUBIR VERMA / Antecedents of Employee Performance and the Role of Job Satisfaction as a Mediator SOUMENDU BISW
eflective Observations / Four Methods for Heightening Understanding and Improving Planning / Designing the Program / Developing Group and the Clim
agers in Training and Training in Management / To Stay the Course: Learning Agendas for Policy-makers and Change Managers / Index
s and Training Styles / Evaluation and Follow-up / Building Competence, Support and the Profession / Index

d Finish / III: YOU, THE GLOBALISED ENTREPRENEUR / Our Rapidly Globalising Nation / Having a Global Mindset / Understanding the Overseas Ind

                                                                          G
egic Ideas / III: LOCATE RIGHT PEOPLE (Who will Bell the Cat?) / Locate ‘ rowth Supporting’ People / Five Actors for Strategic Management / IV: DEV
                                                         09
or India / Appendix II: Global Competitiveness Index 2008— / Glossary / Bibliography / Index
FOR THE HEART / Be humble, or you will tumble / Build relationships to build brands / Respect your retailers / Avoid generality to give your brand a pe




rviews / Narratives / Focus Groups / Verbal Data: An Overview / V: OBSERVATION AND MEDIATED DATA / Observation and Ethnography / Visual D



ons of Psychological Testing in Counselling and Guidance / Applications of Psychological Testing in Clinical Settings / Applications of Psychological Te



th Professional Excellence / Designing a Speech with Professional Excellence / Delivering a Speech With Professional Excellence / V. SURVIVING IN

ativity and Innovation Management / The CEO as a Strategic Leader of Corporate-wide Innovation Management / The CEO as a Strategic Leader of Inn
tfolios and Key Account Management / IV: MANAGING MARKETING PROCESSES / Managing Product Offerings / Routes to Market / Price-Setting in

is Systems / PLANNING AND FINANCING THE VENTURE: Frontier Adventure Racing: Pack Lightly, Go Like Hell, Never Give Up / Borders Hotel Corp

rs Ltd. / Iron Ore Company of Ontario / VBF Tubing (Abridged) / PLANNING AND CONTROL: Greaves Brewery: Bottle Replenishment / Yield Managem
Brass Company (A) Tom Fuller, Vice-President, Manufacturing / Intel in China / Chuck MacKinnon / Elise Smart / Macintosh Financial: Sexual Harassm
Guide to Currency Risk Management / Chauvco Resources Ltd: The Argentina Decisions / Crisis in Japan / Procter & Gamble in Eastern Europe (A) / B

CASES IN CHANGE MANAGEMENT / Managing Knowledge and Change: an IBM Case Study / A Case Study in Business Growth: Change at Smokie
e Project / Left out: How to Compensate / The Future of Collaborative Research / How to Build a Successful Collaborative Research Program / Nationa
FECTS OF PAY LEVEL: WHAT DO EMPLOYERS GET IN RETURN FOR HIGHER PAY? / Theories of the Importance of Pay to Individuals / What do




 CURRENT ASSETS / Estimation of Working Capital / A Case Study: Bharti Dredging and Construction Limited / Cash Management / Receivables Ma




anizations / Appendix / Bibliography / Index / About the Author

                                                                                             s
ers / Romancing with Retail / Technology on Roller Coaster / Back to Basics / Creating India ’ International Bank / Reshaping the Roots / Rebirth of a B



commensurability / Writing and Talking about Your Work / Bibliography / Index




UN LI and JAY MITRA / Innovation and Entrepreneurship in Indian IT Industry: Contextual Impediments ABHOY K OJHA / SME Growth in Networked V

ent and Purchasing / Resource Planning / Project Management / Appendix / Index
 ate Governance / The Kindly Gardener: Practical Aspects of Human Resource Management / Listening to the Inner Voice: Problems in Whistle-Blowing
       R
 XLRI: ‘ enewing the Face of the Earth’ PINGALI VENUGOPAL / Education for a Just, Humane and Equitable Society DILEEP RANJEKAR / Civil Societ




H and ATUL PARVATIYAR / II. CONCEPTUAL AND THEORETICAL FOUNDATIONS OF RELATIONSHIP MARKETING: Relationship Marketing of Se
nterprise Systems: A Business Intelligence Perspective JAYANTHI RANJAN and B S SAHAY / Enterprise Tomography : An Efficient Application Lifecy

                               THE
mprovement / IV. HRD AUDIT — INDIAN EXPERIENCE: Case Studies / Effectiveness of HRD Audit as an Intervention / References / Index
 uction and Integration / Performance Management / Potential Appraisal and Assessment Centers / Career Planning and Development / Job Rotation /
 yee Relations / III: LINKING HRM STRATEGIC INTEGRATION AND PERFORMANCE / Measuring Performance through HRM Strategic Integration / H
 G JØRGENSEN / Organisational Development and HRD LARS BO HENRIKSEN, DORTE SVEISTRUP and HANNE T ANDERSEN / Identity and HRD
 NEEDS / HRIS Needs Analysis BRADLEY J ALGE and KAREN BRUNER UPRIGHT / System Design and Acquisition RICHARD D JOHNSON and JAM
 proach to Downsizing Y R K REDDY / The Paradox of Employee Empowerment: Illusion or Reality? R S DWIVEDI / The Human Price of Enterprise: M
 ATEGIC INTERVENTIONS FOR HUMAN RESOURCE DEVELOPMENT: Using Non-governmental Organisations / Decentralising and Enhancing Part

g the Project / Index
Costs, Hidden Benefits / Case Study 6.1: Passenger power seat adjuster / Case Study 6.2: Comprehensive trauma consortium / Tradeoffs: Optimizing a

 LM WARNER / II: INTERNATIONAL ASSIGNMENTS AND EMPLOYMENT PRACTICES: International Assignments B SEBASTIAN REICHE and ANN
 International Markets / International Public Relations / International Marketing Research / Distribution of Goods Worldwide / International Markets for th
ects / Glossary / Reference / Index
 Statement / Interpretation of Accounts: Ratio Analysis / Decision-making / Standard Costing and Budgetary Control / Appendix Solutions to Quest
arkets / Issues in Managing Profit Equalization Reserves and Investment Risk Reserves in Islamic Banks / Towards Developing a Template to Assess I
ment in Retail: LI & FUNG / Knowledge Based Performance Management Strategies of Leaders / Knowledge Leadership in the Not-for-Profit World / Bib
nd SANDEEP UBEROI / Law of Outsourcing Contracts UTTARA GHARPURE and ADITYA BANDYOPADHYAY / Standard Form of Contracts MALLIKA

 IN / STEPHEN R COVEY, Co-founder and Vice Chairman, FranklinCovey Co., USA Peace of Conscience / RAMON OLLE, President, Epson Europe
    s
eth’ Contributions to Consumer Behavior Research by C WHAN PARK / Attitude and Intentions / Consumer Research in Brands / Risk of Information P
OMPARATIVE PRICE ADVERTISING / Set Introduction JAGDISH N SHETH / Volume Introduction ALBERT J DELLA BITTA / Extending the Reference
                                                                                                                      A
E 2 : RESEARCH METHODOLOGY: RESEARCH DESIGN AND DATA ANALYSIS / Volume Introduction: Naresh K Malhotra—True Marketing Legend, M
ons of Marketing / Set Introduction JAGDISH N SHETH / Volume Introduction: Philosophy of Science Foundations of Marketing JAGDIP SINGH / The M




 tivities: Strategies / Process-Oriented Strategies / Competitor- and Customer-Oriented Strategies / V. MANAGING CHANGE: ORGANIZATIONAL CULT
  and Manufacturing / Management of Technological Innovation / Technology Fusion and the New R&D / Core Competencies in Technology and its Com
                                                                                              A
SIC System for Effective Drug Management K P KUMAR / Customer Experience Management—Marketing Initiative POOJA ELIZABETH GEORGE / Me
Moving Towards an Enrolment Advantage Paradigm JONATHAN GANDER / II: PERPLEXITIES IN SELECTIVE INTERNATIONAL CONTEXTS: Perplex
k Investments: An Overview / Investment Risk Management / Analysing Treasuries: A Brief Review of Techniques / Asset and Liability Management: It is

 lusions: Convergences and Divergences / Bibliography / Index
nd Human Resource Development / Redefining Industrial Relations / Managing Transformation: Indian Initiatives in Organisational Change through Net
  Index / Company and Brand Index

Paradigm in Marketing Research : GFK Mode Pvt. Ltd / Index

      The                                                                                                Cost
 ited — Oshawa Group Limited Proposal / The Gillette Company`s Acquisition of Duracell International Inc.— of Capital / FirstCaribbean: The Propo
ng and Tax Factors in Mergers and Acquisitions KENNETH R FERRIS and PHILIP DRAKE / Cross-Border Acquisitions CHANDRASHEKAR KRISHNA
tion and Oligopoly / Factor Markets / Index
ing SHG Federations and Challenges C S REDDY / Sustainability of SHGs N SRINIVASAN / Impact of SGSY on SHG: Bank Linkages THANKSY FRA

 zation Agreement / Danone Agreement / Agreement on Ancillarization / Reconstitution of Powergrid National Bipartite Committee / Bibliography / Index
 zation Agreement / Danone Agreement / Agreement on Ancillarization / Reconstitution of Powergrid National Bipartite Committee / Bibliography / Index



 RAO / HRD Audit as an OD Intervention T V RAO / Action Research Approach to OD S RAMNARAYAN, NEHA GUPTA and K N REKHA / Role of Pow
s RONALD C BECKETT and PAUL KENNETH COUCHMAN / Globalization, Migration and Knowledge Transfer: The Reconfiguration of R&D Capabilit
ntries / Making Performance Management Systems and Appraisals Work / Monitoring Performance Planning Analysis and Development Systems / Foc



n Taxes and Public Policy Options EHTISHAM AHMAD and NICHOLAS STERN / Sustainable Economic Growth and Modeling for Resource and Incom



ock Markets / Principles of Sustainability/ V: REDESIGNING THE STOCK MARKET / Current Sustainability in StockExchanges / Summary of Stock Market R

NVOLVEMENT DURING RESEARCH: Conducting Your Research / Writing and Presenting the Dissertation / Index
otomy JAYAPRAKASH NARAYAN / The National Value Crisis and its Redressal J S VERMA / Eliminating Corruption and Resolving Conflicts: Essentia
 ference for Cases on Rural Marketing / Bibliography /
ember Selection and Appointment / Channel Commitment / Appraisal of Channel Members / Channel Conflict / Channel Management System / Channe

Validation / Stakeholder Identification / Social Analysis CLIP (Collaboration, Conflict, Legitimacy, Interests, Power) / Social Domain / VIP (Values, In
                                                       W
 Services Marketing / Services Marketing Management—hat Does the Future Hold? / Index

of Pratham LEONA CHRISTY and VIKAS TANEJA / Social Entrepreneurship across National Boundaries BEHZAD J LARRY, AZAD OOMMEN, VENKA

s and B2B Brands: A Low-cost Goldmine Lying Unexplored / IV: HOLISTIC BRAND MANAGEMENT / Holistic Brand Management : Six Cases of B2B B



 ng More with Less / Pay for Performance / Essence of Competency Building / Spectrum IV: HR Technologies for Rethinking the Future / Responding to
System S R RAO / Good Governance in Health Services H SUDARSHAN / Strategic Leadership and Health Care Delivery JOE CURIAN / Capacity Dev

 Research and Development in Supply Chain Management ZACH G ZACHARIA / Improving Supply Chain Sales Forecasting CARLO D SMITH / The E
 Successful Businesss Process Redesign / Representing Information and Knowledge in Business Processes / Redesigning Business Processes / IV: T
                                Hard                                        Techniques and Processes / II: THE SINGARENI LOVE STORY Turna
ge Stories / Managing Transition— Track and Soft Track / Change without Pain—

mental Coaching and Performance Problems / Using Coaching to Leverage the Investment in the Classroom / Epilogue: The Coaching Manager / App




                                                                                                              C
 an Info-services Industry NANDITA GURJAR / Union Formation in Indian Call Centres PHIL TAYLOR, PREMILLA D’ RUZ, ERNESTO NORONHA and
                                                                                                          The
hool Principals through 360 Degree Feedback / Assessing Teachers and Parents / Peer Feedback for Students — ISB Experience / 360 Degree Feed




                                                                                                                            D —   T
a Casserra ’ s Task Force: Hospital Integration in the Region of Erie / Action Planning, Aligning, and Implementing Change: “ o It” he Imperative of Action
 Barriers and Possible Solutions / II: Total CVM at Godrej / III: Where We Left off with Customer Value Investment: Formula for Sustained Business Suc
ent and Monitoring of Managerial Efficiency: A Ratio-Analytic Approach / Financial Strategies of Growth Oriented Companies: A Ratio-Analytic Framewo
                                                                             s
sroom Teaching Competence Scale (CTCS) / Appendix II: Mukhopadhyay ’ Institutional Profile Questionnaire (MIPQ) / Appendix III: School Information
 Notes on the Case of Backpacker Tourism ANDERS SORENSEN and SUTHEESHNA BABU S / II: TOURISM PRODUCTS, THE GAZE AND EXPERIE
 rofinance / Financial Inclusion in Tribal Areas / Inclusion Techniques for Farmers / Technology Options and Inclusion / III: SUPPLY SIDE INNOVATION

Satisfaction as a Mediator SOUMENDU BISWAS / Managing Talent through Employee Engagement Strategies JYOTSNA BHATNAGAR / Bharat Petro
g the Program / Developing Group and the Climate / Trainers and Training Styles / Evaluating Training and Follow-on Support / III: TRAINING AND TRA
  and Change Managers / Index



bal Mindset / Understanding the Overseas Indians / Understanding the Overseas Chinese / Understanding the Koreans / Understanding the Japanese

                                                       S
ve Actors for Strategic Management / IV: DEVELOP PEOPLE’ CAPABILITIES: (Make People Capable to Bell the Cat?) / Develop Ten Essential Capab
ilers / Avoid generality to give your brand a personality / Nurture your brand as you would a child / Service is the first step to a great brand / Remember,




ATA / Observation and Ethnography / Visual Data: Photography, Film, and Video / Using Documents as Data / Qualitative Online Research: Using the I



cal Settings / Applications of Psychological Testing in Organisational Setting / IV: ETHICAL ISSUES IN PSYCHOLOGICAL TESTING / Ethical Issues in



h Professional Excellence / V. SURVIVING IN THE WORKPLACE / Balancing Work and Life Through Communication / Epilogue / References / Index /

gement / The CEO as a Strategic Leader of Innovative Sustainable Competitive Advantage / The CEO as a Strategic Leader of Innovative Management
Offerings / Routes to Market / Price-Setting in Business-to-Business Markets / Glossary / References / Index

 Like Hell, Never Give Up / Borders Hotel Corp. / SimEx Inc. / Extreme Packet Devices (A) / Diabetogen / Alpha Personal Dental Care Systems / VENT

 rewery: Bottle Replenishment / Yield Management at American Airlines / MacPherson Refrigeration Limited / Lamson Corporation (R) / Martin Trailers L
  Smart / Macintosh Financial: Sexual Harassment (A) / III: TEAM MANAGEMENT / Hazelton International / An International Project Manager`s Day (A)
n / Procter & Gamble in Eastern Europe (A) / Bank Vozrozhdeniye (V.Bank) / ING and Global Financial Integration / MANAGING WITHIN ALTERNATIV

Study in Business Growth: Change at Smokies / Intervention Cases / Organizational Development Cases / Epilogue / References / Index
sful Collaborative Research Program / National Application (India) / Bibliography
he Importance of Pay to Individuals / What do Employers get in Return for Higher Pay Levels? / Future Research / IV: PAY STRUCTURE: RELATIVE P




Limited / Cash Management / Receivables Management / A Case Study: SM Electric (India) Limited / IV THE FINANCING DECISION / Optimal Capital




al Bank / Reshaping the Roots / Rebirth of a Branch / Working with the Board / Celebrating the Glory / Last 100 Days / Farewell / My Leadership Code /




ABHOY K OJHA / SME Growth in Networked Ventures: The European Experience COLIN GRAY / Sustainable Development through ICT: The Need for



o the Inner Voice: Problems in Whistle-Blowing / Judge Not the Go-Getter: The Thankless Tasks of Marketing and Purchase / The Evil Goddess Who T
able Society DILEEP RANJEKAR / Civil Society and Governance SUBIR RAHA / II: ETHICS IN BUSINESS AND CORPORATE SOCIAL RESPONSIBIL




P MARKETING: Relationship Marketing of Services: Growing Interest, Emerging Perspectives LEONARD L BERRY / Relationship Marketing in Consum
e Tomography : An Efficient Application Lifecycle Management Approach Supporting Semi-automatic Localization, Delta-tracking, and Visualization of I

 an Intervention / References / Index
er Planning and Development / Job Rotation / Training and Learning / Organization Development Interventions / 360 Degree Feedback and Leadership
 rmance through HRM Strategic Integration / HRM Strategic Integration And Performance-Mediating Relationships / Conclusions and Implications / App
and HANNE T ANDERSEN / Identity and HRD KENNETH MØLBJERG JØRGENSEN and LARS BO HENRIKSEN / Futures and Strategic Learning –                        St
d Acquisition RICHARD D JOHNSON and JAMES H DULEBOHN / Cost Justifying HRIS Investments KEVIN D CARLSON and MICHAEL J KAVANAG
DWIVEDI / The Human Price of Enterprise: Managing Individual and Organizational Boundaries: With New Learning Horizons AJEET N MATHUR / Ind
 nisations / Decentralising and Enhancing Participation / Mobilising Resources / Enhancing Coordination / Professionalising Government / The Role of G



                                                                                         s
ve trauma consortium / Tradeoffs: Optimizing and Eliminating Them / Case Study 7.1: Kodak’ tradeoff dilemma / Case Study 7.2: Tata Consultancy Ser

ssignments B SEBASTIAN REICHE and ANNE-WIL HARZING / Multinational Companies and the Host Country Environment DAMIAN GRIMSHAW, JI
Goods Worldwide / International Markets for the Twenty-first Century, Imports and Exports / International Management for Marketing Personnel / Intern

 getary Control / Appendix Solutions to Question / Index /
 / Towards Developing a Template to Assess Islamic Financial Services Industry (IFSI) in the World Bank-IMF Financial Sector Assessment Program (F
dge Leadership in the Not-for-Profit World / Bibliography
 HYAY / Standard Form of Contracts MALLIKA ABIDI and SHREYA AREN / E-Contracts ABHISHEK KRISHNAN and RAKSHITHAA / Hospital Contracts

ce / RAMON OLLE, President, Epson Europe B.V, The Netherlands Know Thyself / RICARDO B LEVY, Co-founder and Chairman, Catalytica, Inc., US
mer Research in Brands / Risk of Information Processing / Applied Consumer Research / Perspectives of Other Scholars / C Whan Park Interviews JAG
RT J DELLA BITTA / Extending the Reference Price Concept / Examining the Effects of Contextual Information / Extensions to Online Marketing / Persp
                  A
Naresh K Malhotra—True Marketing Legend, My Professor, and Coauthor by LAN WU / Measurement and Validation / Discrete Choice Models / Structu
ndations of Marketing JAGDIP SINGH / The Morphology of Theory and the General Theory of Marketing / A Crucial Test for the Howard-Sheth Model of




 NAGING CHANGE: ORGANIZATIONAL CULTURE AND MENTAL MODES: Organizational Culture and Change / Organizational Mental Modes and Ma
Core Competencies in Technology and its Commercialization / IV. THE ORGANIZATIONAL SUPPORT SYSTEM / Structural Imperatives of Technology M
  Initiative POOJA ELIZABETH GEORGE / Medical Records MAMTA EDWARDS / Operations Research in Hospitals K N GAUR / Computer Aided Diag
CTIVE INTERNATIONAL CONTEXTS: Perplexity and Indigenous Leadership Karl-ERIK SVEIBY / Perplexity, Management and Business in India: BALA
 hniques / Asset and Liability Management: It is an Elementary Requirement / Marketing the Complexities of Brick and Click Marketing / Managing Huma



 tiatives in Organisational Change through Networking--Case of Oil Sector / Index




   Cost
nc.— of Capital / FirstCaribbean: The Proposed Merger / IV: M&A APPROACH & STRUCTURING / Bluewater Foods Corporation / Merger of Nova C
er Acquisitions CHANDRASHEKAR KRISHNAMURTI and VISHWANTH S R / Empirical Evidence on Mergers P Raghavendra Rau / Takeover Defense

GSY on SHG: Bank Linkages THANKSY FRANCIS THEKKEKARA / IV. Successful MFI Models / Why Sanghamitra is Different? ALOYSIUS P FERNA

onal Bipartite Committee / Bibliography / Index
onal Bipartite Committee / Bibliography / Index



, NEHA GUPTA and K N REKHA / Role of Power and Politics in OD UDAI PAREEK, S RAMNARAYAN, and NEHA GUPTA / Four Leadership Roles fo
 ansfer: The Reconfiguration of R&D Capability in Indian Pharmaceutical Firms DINAR KALE and STEPHEN EDGAR LITTLE / Entrepreneurship, Corp
ning Analysis and Development Systems / Focusing on Team Performance for Better Results / Rating-less Appraisals for the Future of Performance M



Growth and Modeling for Resource and Income Accounting RAMPRASAD SENGUPTA / Do Public Funds Increase Days of Instruction in Primary Scho



StockExchanges / Summary of Stock Market Redesign Suggestions / From the Vital tothe Mental Level / The Path Forward / References / About the Aut


 Corruption and Resolving Conflicts: Essential Elements for Societal Morality K G BALAKRISHNAN / A Case for Institutionalized Probity in Parliament M

nflict / Channel Management System / Channel Evaluation / IV: OPERATIONAL DECISIONS OF SALES MANAGEMENT / Sales Force Recruitment / Te

sts, Power) / Social Domain / VIP (Values, Interests and Positions) / Ideal Scenario / Option Domain / Competing Goals / Role Dynamics / Leve



                                       V
BEHZAD J LARRY, AZAD OOMMEN, VENKATESH ‘ ENKY’ RAGHAVENDRA / The Evolution of Ubuntu at Work: Helping Women Micro Entrepreneurs

                                                                                                                            Reality and Po
istic Brand Management : Six Cases of B2B Brands / V: THE FUTURE CHALLENGES / Beyond Exports: Creating Indian Global Brands —



gies for Rethinking the Future / Responding to Future Needs / III. BRANDING OF HR TECHNOLOGIES: HR Branding / IV. HR WORD POWER: HR W
lth Care Delivery JOE CURIAN / Capacity Development: What, Why and How to Meet Future Challenges in Health Management NANCY GEREIN / Ca

n Sales Forecasting CARLO D SMITH / The Evolution and Growth of Production in Supply Chain Management ZACH G ZACHARIA / Purchasing in a S
ses / Redesigning Business Processes / IV: TECHNOLOGY-BASED BUSINESS PROCESS IMPLEMENTATION / Part IV Case: Investars, Inc.`s Outso
ses / II: THE SINGARENI LOVE STORY Turnaround from the Heart (Leadership, Strategies and Execution) / Preface / Acknowledgements / My Roman

oom / Epilogue: The Coaching Manager / Appendix / References / Index




           C
REMILLA D’ RUZ, ERNESTO NORONHA and DORA SCHOLARIOS / Outsourcing Careers: Western Theories in an Indian Context LAURIE COHEN
      —
dents The ISB Experience / 360 Degree Feedback Tool for Non-governmental Organizations (NGOs) / Use of Multi-rater Assessment Feedbacks (MAF




                D —   T
menting Change: “ o It” he Imperative of Action / Measuring Change: Designing Effective Control Systems / Case Study 3: Oshawa Industries / Summa
vestment: Formula for Sustained Business Success / Index
 riented Companies: A Ratio-Analytic Framework / Towards a Financial Theory of Corporate Bankruptcy: A Ratio-Analytic Approach / Valuation and Sto
                                                                              s
 aire (MIPQ) / Appendix III: School Information Blank / Appendix IV: Principal’ Questionnaire / Appendix V: Students’ Questionnaire / Appendix VI: Paren
RISM PRODUCTS, THE GAZE AND EXPERIENCES / Rural Tourism in Andalucía: Recent Evolution and Normative Regulation ANTONIO FERNÁNDE
nd Inclusion / III: SUPPLY SIDE INNOVATIONS / Reducing Transaction Costs for Banks and Their Clients / Business Correspondent and Business Fa

tegies JYOTSNA BHATNAGAR / Bharat Petroleum: Building Capabilities through Competency Modeling S MOHAN / Architectural Innovation and SAIL
d Follow-on Support / III: TRAINING AND TRAINING SYSTEM DEVELOPMENT/ The Training System / Training Centers and Like Institutions / IV: THE




ng the Koreans / Understanding the Japanese / IV: NEW OPPORTUNITIES IN TOURISM / What Part 4 is all About / New Face of Tourism / Handicraft

o Bell the Cat?) / Develop Ten Essential Capabilities / Develop Good-fit People / Develop Performing Culture / V: ALIGN AND EXECUTE (Wow! The Ca
e is the first step to a great brand / Remember, consumers look for perceived value in brands / Do not sell the right product to the wrong audience / Pay




 ata / Qualitative Online Research: Using the Internet / Observation and Mediated Data: An Overview / VI: FROM TEXT TO THEORY / Documentation o



SYCHOLOGICAL TESTING / Ethical Issues in Psychological Testing / V: FACTOR ANALYSIS / Basics of Factor Analysis / Extraction of Factors by Ce



 mmunication / Epilogue / References / Index / Photo Credits

 a Strategic Leader of Innovative Management of Corporate Growth / The CEO as a Person of Self-mastery through Executive Spiritual Development /



 Alpha Personal Dental Care Systems / VENTURE SETUP: PolicePrep / Ben & Jerry`s - Japan / Textron Ltd. / Tapp Technologies Inc. (A) / Blinds To G

ed / Lamson Corporation (R) / Martin Trailers Limited / Illustrious Corporation / PROJECT MANAGEMENT: Note on Project Management Fundamental
 / An International Project Manager`s Day (A) / eProcure - The Project (A) / Spar Applied Systems (A) / Richard Ivey School of Business - The LEADER
egration / MANAGING WITHIN ALTERNATIVE GOVERNMENT STRUCTURES: Mekong Corporation and the Viet Nam Motor Vehicle Industry / Thai T

s / Epilogue / References / Index

esearch / IV: PAY STRUCTURE: RELATIVE PAY WITHIN ORGANIZATIONS / The Role of Jobs and Job Evaluation in Pay Structure / Theories of Diff




THE FINANCING DECISION / Optimal Capital Structure / An Overview of Financing Choices / Initial Public Offerings / Bank Loans / A Case Study: Berm




                                                                   s
st 100 Days / Farewell / My Leadership Code / Epilogue / Khandelwal’ Leadership: An Academic Perspective PRADIP KHANDWALLA / Annexures / Bi




nable Development through ICT: The Need for Entrepreneurial Action MATHEW J MANIMALA / II: LEARNING AND EDUCATION ENVIRONMENT: LIN



eting and Purchase / The Evil Goddess Who Tempts: Growing Ethical Pitfalls of the Investment Industry / Al-Amin, the Trustworthy: Consequences of C
S AND CORPORATE SOCIAL RESPONSIBILITY: TOWARDS HORIZON / CSR for Promoting Stakeholder Engagement USHA JUMANI / Integrating E




D L BERRY / Relationship Marketing in Consumer Markets: Antecedents and Consequences JAGDISH N SHETH and ATUL PARVATIYAR / Relationsh
calization, Delta-tracking, and Visualization of Integration Ontologies in VLBAs JORGE MARX GÓMEZ, and JAN AALMINK / The Paradoxical Impact o



ntions / 360 Degree Feedback and Leadership Development / IV: HRD COMPETENCIES / Competencies of the HRD Staff / Learning Attitude of Line M
 ionships / Conclusions and Implications / Appendices / References / Index
NRIKSEN / Futures and Strategic Learning –   Strategy Narrative and Storytelling KENNETH MØLBJERG JØRGENSEN / Leadership Development DAVI
 VIN D CARLSON and MICHAEL J KAVANAGH / III: HRIS IMPLEMENTATION / Project Management Development and HRIS Acceptance SALVATOR
ew Learning Horizons AJEET N MATHUR / Industrial Relations in a Globalizing India KURIAKOSE MAMKOOTTAM / Quality of Worklife and Industrial R
  Professionalising Government / The Role of Government: Priorities and Policies / References and Bibliography / Index



                                                                       S                                                                          N
emma / Case Study 7.2: Tata Consultancy Services Ltd / Cost Functions: ‘ urvival of the Fittest’ / Case Study 8.1: The innovation programme at NEC– a

Country Environment DAMIAN GRIMSHAW, JILL RUBERY and PHIL ALMOND / The Transfer of Employment Practices across Borders in Multinationa
 Management for Marketing Personnel / International Marketing Audit / International Collaborations, Controls and Global Manufacturing / Understanding



 -IMF Financial Sector Assessment Program (FSAP) / Supervisory, Regulatory, and Capital Adequacy Implications of Profit-Sharing Investment Accoun

HNAN and RAKSHITHAA / Hospital Contracts GANEEV KAUR DHILLON, SHIVANI SINGHAL, and SRIJONI SEN / Entertainment Contracts ANANYA C

 Co-founder and Chairman, Catalytica, Inc., USA Deep Inside We Need a Humility Compass / ANAND PILLAI, Head of Centre for Leadership and Man
 Other Scholars / C Whan Park Interviews JAGDISH N SHETH / VOLUME III: VISIONING THE FUTURE / Set Introduction by BALAJI C KRISHNAN / V
mation / Extensions to Online Marketing / Perspectives of Other Scholars / Albert J Della Bitta Interviews Kent Monroe / VOLUME 3: The Price-Quality-V
d Validation / Discrete Choice Models / Structural Equation Modeling and Related Techniques / Review and Prognosis / Perspectives of Other Scholars
 A Crucial Test for the Howard-Sheth Model of Buyer Behavior / Lawlike Generalizations and Marketing Theory / Are the Logical Empiricist Models of Ex




Change / Organizational Mental Modes and Managing Change / VI. MANAGING CHANGE THROUGH PEOPLE: Change Management: Dealing with Ind
 STEM / Structural Imperatives of Technology Management / Building Organization Culture / The Organization as a Laboratory for Learning / V: COOPE
 n Hospitals K N GAUR / Computer Aided Diagnosis—Expert Systems JEET PATWARI / Hospital Waste Management HOMI MEHTA / Patient Relations in
 ity, Management and Business in India: BALAKRISHNAN MUNIAPAN / Perplexity in Southeast Asia: De-Perplexing the Expat ASTRID KAINZBAUER /
 of Brick and Click Marketing / Managing Human Resources: It is a Different Ball Game / Regulating Banking and E-finance Activities / Epilogue / Bibliog




 ewater Foods Corporation / Merger of Nova Corporation and TransCanada Pipelines Limited / Accounting for Acquisitions at JDS Uniphase Corporation
gers P Raghavendra Rau / Takeover Defenses Sharon Hannes / Spin-Offs, Carve-Outs and Targeted Stocks VISHWANATH S R and CHANDRASHE

anghamitra is Different? ALOYSIUS P FERNANDEZ / Beyond Microcredit: Building Nested Institutions of Savings and Credit Groups in India - The Kala




 nd NEHA GUPTA / Four Leadership Roles for OD S RAMNARAYAN / A Systemic Approach to OD CHRISTINE WAWRA and NIRANJAN JANARDHA
 EN EDGAR LITTLE / Entrepreneurship, Corporate Governance and Indian Business Elites AJIT NAYAK, MAIRI MACLEAN, CHARLES HARVEY and R
ss Appraisals for the Future of Performance Management Systems / Performance Management : From Systems to Spiritual Approach / Implementing P



s Increase Days of Instruction in Primary Schools? A Study of Three Districts in India ARNAB MUKHERJI and ANJAN MUKHERJI / Neglected Topics i



he Path Forward / References / About the Author


ase for Institutionalized Probity in Parliament M N VENKATACHALIAH / The Critical Role of Leadership in Restoring Values LAL KRISHNA ADVANI / M

MANAGEMENT / Sales Force Recruitment / Territory Design / Sales Force Motivation / Sales Force Targets and Appraisal / Appendix: Rural Distribution

 / Competing Goals / Role Dynamics / Levels of Support / The Wheel / Conclusions and Acknowledgements



at Work: Helping Women Micro Entrepreneurs Escape the Poverty Trap VIBHA PINGLE / Social Entrepreneurship in a Traditionally Profit-centered Indu

                               Reality and Possibilities / Rekindling Their Aspiration through the Idea of Brands / Reflections and Afterthoughts / Notes
 Creating Indian Global Brands —



 HR Branding / IV. HR WORD POWER: HR Word Power / Index
                                                                                                             The
s in Health Management NANCY GEREIN / Capacity Development Model in Enhancing Health Care (Eye Care) Services— Aravind Eye Care Model K

ement ZACH G ZACHARIA / Purchasing in a Supply Chain Context NANCY W NIX / The Role of Logistics in the Supply Chain SOONHONG MIN and J
TATION / Part IV Case: Investars, Inc.`s Outsourcing of Programming to Belarus / Using IT to Enable New Process Designs / Redesigning Little Italy R
                                                              A                                                         M
on) / Preface / Acknowledgements / My Romance with Singareni—Brief Historical Perspective / Reforms with a Human Touch—anagement from the Hea




heories in an Indian Context LAURIE COHEN, AMAL EL-SAWAD and JOHN ARNOLD / III: COMPARATIVE PERSPECTIVES / Employment System
se of Multi-rater Assessment Feedbacks (MAFs) in some Major Indian Corporations / Determining Development Needs with Multi-rater Assessment Fe




s / Case Study 3: Oshawa Industries / Summary Thoughts on Organizational Change / Case Study 4: Self-Managed Work Teams at South Australian Am
A Ratio-Analytic Approach / Valuation and Stock Market Ratios / References and Select Bibliography / Index
 : Students’ Questionnaire / Appendix VI: Parents’ Questionnaire / References / Index
d Normative Regulation ANTONIO FERNÁNDEZ-MORALES and MARÍA CRUZ MAYORGA-TOLEDANO/-/`Mainland` and `Entry` Islands: Distinctions i
 s / Business Correspondent and Business Facilitator Outreach Model for Banks / The Post Office model / Financial Literacy and Counselling / Micro Pe

                                                s
S MOHAN / Architectural Innovation and SAIL ’ Strategic Response SHUBHABRATA BASU / CEO Leadership, Organizational Culture, and Employee
Training Centers and Like Institutions / IV: THE FURTHER DEVELOPMENT OF TRAINING / Building Competence, Support, and the Profession / Build




s all About / New Face of Tourism / Handicraft Tourism / Heritage Tourism / Gastronomic Tourism / Festival Tourism / V: AND FINALLY, THE PROJEC

ure / V: ALIGN AND EXECUTE (Wow! The Cat is Belled) / Execution Model for Belling the Cat / Robust Strategies / Operational Processes / Tactical Pe
 the right product to the wrong audience / Pay heed to consumer emotions / Do not prejudge your consumer / Respect the local consumer / Be honest,




 FROM TEXT TO THEORY / Documentation of Data / Coding and Categorizing / Analyzing Conversation, Discourse, and Genres / Narrative and Herm



f Factor Analysis / Extraction of Factors by Centroid Method / Application of Factor Analysis / Bibliography / Index




ery through Executive Spiritual Development / The CEO as a Strategic Leader with a Shared Personal and Corporate Vision / Bibliography / Company In



Ltd. / Tapp Technologies Inc. (A) / Blinds To Go - Wanted: People to Lead Explosive Growth (A) / VENTURE START-UP: DCF Innovations: Goalie Pad

T: Note on Project Management Fundamentals / Gadget Toy Company / H.M.S. Pinafore / CPSim: The Critical Path Simulator (Windows Version) / Wa
 ichard Ivey School of Business - The LEADER Project (A) / Richard Ivey School of Business - The LEADER Project - Kiev Site (B) / Antar Automobile C
nd the Viet Nam Motor Vehicle Industry / Thai Telecoms in the New Economy: Privatization & Liberalization / Lucent in India / Citigroup in Post-WTO Ch




b Evaluation in Pay Structure / Theories of Differences in Pay Structure / Work-Life Incentives / Empirical Research on the Effects of Pay Structure / Fut




c Offerings / Bank Loans / A Case Study: Bermuda Airways / Debt Markets / A Follow-Up Note on Financing (Executing a Financing Program) / A Case




ctive PRADIP KHANDWALLA / Annexures / Bibliography / Index




NING AND EDUCATION ENVIRONMENT: LINKING THE FORMATIVE AND FACILITATIVE ENVIRONMENTS / Entrepreneurial Role Models in the Sc



 Al-Amin, the Trustworthy: Consequences of Corruption / Containing the New Devil: Power, Equity and Spirituality in Environmental Ethics / The Battle o
er Engagement USHA JUMANI / Integrating Environmental Management in Small Industries of India: Towards Socially Responsible Initiatives ANANDA




 SHETH and ATUL PARVATIYAR / Relationship Marketing and Distribution Channels BARTON A WEITZ and SANDY D JAP / An Integrated Model of
nd JAN AALMINK / The Paradoxical Impact of Enterprise-wide Integration on Flexibility JUDY E SCOTT / Building Knowledge-intensive Customer-ce



 of the HRD Staff / Learning Attitude of Line Managers / Top Management Styles / Learning Orientation of Non-supervisory Staff (Unionized) / Credibili

ØRGENSEN / Leadership Development DAVID MCGUIRE / Diversity and HRD DAVID MCGUIRE / International HRD DAVID MCGUIRE / Reflections o
velopment and HRIS Acceptance SALVATORE BELARDO, PETER OTTO and MICHAEL J KAVANAGH / Change Management: Implementation, Integ
OOTTAM / Quality of Worklife and Industrial Relations: Linking the Inevitables JACOB MANKIDY / Democratic Industrial Relations in a Global Perspec




                                        N
udy 8.1: The innovation programme at NEC– agano / Case Study 8.2: Moser Baer India Ltd / People, Knowledge and Machines: In Search of a Free Lu

                                                                                                      International Evidence of the Impac
ment Practices across Borders in Multinational Companies TONY EDWARDS / High Performance Work Systems –
ols and Global Manufacturing / Understanding Case Studies / Index



plications of Profit-Sharing Investment Accounts in Islamic Finance / Glossary / Index

ONI SEN / Entertainment Contracts ANANYA CHANDRA, CUDDAPAH NANDA GOPAL and POONGKHULALI B / Sports Contracts: Standard Players C

 LLAI, Head of Centre for Leadership and Management Excellence, HCL, India Connecting with the Source of Being / ALVARO CRUZ, CEO, I C M Ing
 / Set Introduction by BALAJI C KRISHNAN / Volume Introduction by BALAJI C KRISHNAN / Visions of the Future / Critique of the Marketing Discipline
Kent Monroe / VOLUME 3: The Price-Quality-Value Relationship / Set Introduction JAGDISH N SHETH / Volume Introduction DHRUV GREWAL and AN
 nd Prognosis / Perspectives of Other Scholars / Lan Wu Interviews Naresh K Malhotra / Research Design Insights from a Legendary Methodologist / V
 heory / Are the Logical Empiricist Models of Explanation Dead? / General Theories and the Fundamental Explananda of Marketing / The Influence of Ph




                                                                                    s
 OPLE: Change Management: Dealing with Individuals / Managing Change: The Three R’ of Management / Relationship Management / Managing Cha
ation as a Laboratory for Learning / V: COOPERATION BETWEEN GOVERNMENT AND INDUSTRY / Role, Rationale and Requisites of National Techn
 nagement HOMI MEHTA / Patient Relations in Hospitals U V N DAS / Medical Audit and its Administration N RAJARAM and SWATI PANDEY / Hospital
Perplexing the Expat ASTRID KAINZBAUER / Perplexity and Oikomorphosis; Managing Transformation RONNIE LESSEM and ALEXANDER SCHIEFF
 ing and E-finance Activities / Epilogue / Bibliography / Index




g for Acquisitions at JDS Uniphase Corporation / V: M&A EXECUTION / CNCP Telecommunications Buyout / Accura/Flexco Acquisition / National IR: Ca
ocks VISHWANATH S R and CHANDRASHEKAR KRISHNAMURTI / Bankruptcy and Reorganization VISHWANATH S R and CHANDRASHEKAR KR

Savings and Credit Groups in India - The Kalanjiam Experience K Narender / Banking with Poor Self-employed Women: JAYSHREE VYAS / Good Pra




 STINE WAWRA and NIRANJAN JANARDHANAN / OD and the Quality Movement JAGDEEP S CHHOKAR / Eight OD Myths That Keep Consultants f
 MAIRI MACLEAN, CHARLES HARVEY and ROBERT CHIA / Managerial Values in Developing Countries: Global Convergence or Local Divergence A
ystems to Spiritual Approach / Implementing Performance Management Systems / Performance Management Systems in Select Organisations / 360 D



I and ANJAN MUKHERJI / Neglected Topics in Public Economics Courses ARINDAM DAS-GUPTA / REMINISCENCES: A Teacher Remembers TAPA




n Restoring Values LAL KRISHNA ADVANI / Making Honesty Cool MADHU TREHAN / Designing A Value-based System for Dispensing Justice N VITT

 ts and Appraisal / Appendix: Rural Distribution Emerging Formats / References / Author Index / Subject Index / Company and Brand Index




                                                                                                   M
 neurship in a Traditionally Profit-centered Industry STEVEN F YOUNG / Environmental Sustainability—anaging Stakeholders through Education VITHA

Brands / Reflections and Afterthoughts / Notes / References / Index




               The
 Care) Services— Aravind Eye Care Model KEERTI BHUSAN PRADHAN / Managing AIDS Control Programme in India RAJEEV SADANANDAN / Na

s in the Supply Chain SOONHONG MIN and JAMES S KEEBLER / The Evolution and Growth of Information Systems in Supply Chain Management ZA
w Process Designs / Redesigning Little Italy Restaurants / V: ADVANCED TECHNOLOGY ISSUES / Part V Case: Denver International Airport`s Bagga
                   M
with a Human Touch—anagement from the Heart / The Power of `Bonding`—                                                                     The
                                                                      Singarenism / The Magic of Communication / Learning from Adversities— T




TIVE PERSPECTIVES / Employment Systems in Call Centres in the United States and India ROSEMARY BATT, VIRGINIA DOELLGAST and HYUNJI
opment Needs with Multi-rater Assessment Feedbacks (MAFs) / Coaching in Multi-rater Assessment Feedbacks (MAFs) / Experiences from Other Coun




 -Managed Work Teams at South Australian Ambulance Service / Index
 -/`Mainland` and `Entry` Islands: Distinctions in Island Tourism STEPHEN A ROYLE / Marketing National Parks Using Ecotourism as a Catalyst: Towar
/ Financial Literacy and Counselling / Micro Pension: A Safety Net for Rural India / Joint Liability Groups for Farmers / Rural Infrastructure: The Missing

ership, Organizational Culture, and Employee Affect Responses at the Workplace Asha BHANDARKER, ASHITA GOSWAMI, and KSHIPRA RUSTOGI
mpetence, Support, and the Profession / Building Institutional Supports for Major Innovations and Developments / Index




val Tourism / V: AND FINALLY, THE PROJECT PLAN / Do Your Homework First / Stages of a Project Plan / Opportunity Study / Pre-feasibility Study / E

                                                      F                                        the         T             —
                                                                                                                         T
trategies / Operational Processes / Tactical People / ‘ initiative’ for Perfect Execution / You— Warrior / ‘ he Mousetrap’ he Last Tip!
mer / Respect the local consumer / Be honest, do




 , Discourse, and Genres / Narrative and Hermeneutic Analysis / Using Computers in Quali




d Corporate Vision / Bibliography / Company Index / Author Index / Subject Index



URE START-UP: DCF Innovations: Goalie Pad Covers (A) / Catfish Creek Canoe Company / WaveRider Communic

ritical Path Simulator (Windows Version) / Waterloo Regional Police Services: The CIMS Project / QUAL
ER Project - Kiev Site (B) / Antar Automobile Company - Part I: The Automation
n / Lucent in India / Citigroup in Post-WTO China / Point Lisas Industrial Estate: Trinidad / Dell`s Dilemma in Brazil:




Research on the Effects of Pay Structure / Future Research / V: PAY BASIS: THEORIES OF MOTIVATION AND PAY FOR PERFORMAN




ing (Executing a Financing Program) / A Case Study: Financing NTPC / Special




ENTS / Entrepreneurial Role Models in the Scottish Economy JOHN ANDERSON, COLIN BOTTOMLEY and SARAH COOPER / Comparative Evaluat



pirituality in Environmental Ethics / The Battle of the Sexes: A Mind
 ards Socially Responsible Initiatives ANANDA DAS GUPTA / Ethics in Science and Technology: Exploring a Select Perspective PARTHASARATHI BAN




Z and SANDY D JAP / An Integrated Model of Buyer-Seller Relationships DAVID T WILSON / Strategic Alliances: A Synthesis of Conceptual Foundatio
  / Building Knowledge-intensive Customer-centric Supply Chain Organizations MINWIR AL-SHAMMARI / II: ENTERPRISE SYSTEMS-IMPLEMENT



 f Non-supervisory Staff (Unionized) / Credibility of the HR Department / Final Competencies Score / V: HRD CUL

national HRD DAVID MCGUIRE / Reflections on HRD DAVID MCGUIRE / Reference / Index
 / Change Management: Implementation, Integration, and Maintenance of the HRIS ROMUALD A STONE and JOYCE MASON DAVIS / IV: HRIS APPL
ocratic Industrial Relations in a Global Perspective GYORGY SZELL / Managing Separation PRANABESH RAY/ Human Resources in Work Cul




wledge and Machines: In Search of a Free Lunch / Case Study 9.1: The Patrio

        International Evidence of the Impact on Firms and Employees MARGARET HEFFERNAN, PATRICK C FLOOD and WENCHUAN LIU / III: IH
Systems –




LALI B / Sports Contracts: Standard Players Contract DHRUV NATH, KRISHNA HARIANI and ROHINI KHARKAR / Restraint of Trade and Employmen

ce of Being / ALVARO CRUZ, CEO, I C M Ingenieros Ltda, and Governor of Cundinamarca, Colombia Listening to your Int
e Future / Critique of the Marketing Discipline / Demographics, Outsourcing, and Customer Centric Marketing / Perspectives of Other
Volume Introduction DHRUV GREWAL and ANNE ROGGEVEEN / Price (and Other Cues)-Quality-Value / Dec
n Insights from a Legendary Methodologist / VOLUME 3: Consumer Behavior: Information Processing and Decision Making / Volum
 Explananda of Marketing / The Influence of Philosophy, Philosophies, and Philosophers o




nt / Relationship Management / Managing Change: Results Management / Change Management: Dealing with Groups / Overcoming orga
                                                                                           The
 le, Rationale and Requisites of National Technology Policy / Coping with Continuous Change— Structure of
                                                                                                                      An
n N RAJARAM and SWATI PANDEY / Hospitals and ISO 9002 Certification K PRABAKAR / ISO 9002 Certification for a Hospital— Illus
RONNIE LESSEM and ALEXANDER SCHIEFFER and SUDHANSHU PALSULE / Epilogue by SID LOWE / Index




 ut / Accura/Flexco Acquisition / National IR: Catalyst Investments Acquisition of Montreaux / VI: M&A - CLOSING TH
SHWANATH S R and CHANDRASHEKAR KRISHNAMURTI / Employee Share Ownership Plans COREY ROSEN / Index

ployed Women: JAYSHREE VYAS / Good Practices in SHG Book-keeping: Three Case Studies JAN MEISSNER, RAMAKRISHNA and MARIE L




AR / Eight OD Myths That Keep Consultants from Doing Their Best Work MARVIN WEISBORD and SANDRA JANOFF / Organization Development: N
s: Global Convergence or Local Divergence ALFRED JAEGER, ILAN AVRICHIR, ARIF NAZIR BUTT, MEHDI FARASHAHI and TAIEB HAFSI / Localiz
ment Systems in Select Organisations / 360 Degree or Multirater Assessment and Feedback Systems / Potenti



MINISCENCES: A Teacher Remembers TAPAS MAJUMDAR / My Friend Amaresh SHANKAR ACHARYA / Index




e-based System for Dispensing Justice N VITTAL / Nationalize Your Minds and Hearts! SWAMI BHOOMANANDA TIRTHA / Remem

ndex / Company and Brand Index




aging Stakeholders through Education VITHAL V DESHPANDE / The Clean Technology Industry: Social Entrepreneurship and Sustainability DANIEL W




gramme in India RAJEEV SADANANDAN / National Rural Health Mission: A Brief Introduction DILEEP MAVALANKAR / Achieving the Millennium D

ion Systems in Supply Chain Management ZACH G ZACHARIA / Financial Issues in Supply Chain Management JAMES S KEEBLER / Customer Serv
 V Case: Denver International Airport`s Baggage Handling System / Database Design Concepts and Issues / Object-oriented
                                        The                                    In
mmunication / Learning from Adversities— Test of True Leadership / The Lovebird— the Green Pastures




Y BATT, VIRGINIA DOELLGAST and HYUNJI KWON / Managing Work and Employment in Australian and Indian Call Centres BOB RUSSELL and MO
dbacks (MAFs) / Experiences from Other Countries / References and Select Bibliography /
 Parks Using Ecotourism as a Catalyst: Towards a Theory and Practice STEPHEN WEARING / Globalizing the Tourist Gaze JOHN URRY / Destination
or Farmers / Rural Infrastructure: The Missing Link / Joint Liability

ASHITA GOSWAMI, and KSHIPRA RUSTOGI / Managerial Work Values in Public Sector Banks in India: An Exploratory Study DEEPA MAZUMDAR / E




n / Opportunity Study / Pre-feasibility Study / Explaining the Financial Tables for Non-financial

           —
           T
e Mousetrap’ he Last Tip!
ON AND PAY FOR PERFORMAN




and SARAH COOPER / Comparative Evaluation of the Entrepreneurship
g a Select Perspective PARTHASARATHI BANERJE




liances: A Synthesis of Conceptual Foundations P RAJAN VARADARAJAN and M
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E and JOYCE MASON DAVIS / IV: HRIS APPLICATIONS / HR Administration and HRIS LINDA C ISENHOUR / Job Analysis
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HARKAR / Restraint of Trade and Employment Contracts SAIRAM BHAT / Insurance Contracts DIVYA ANNE



eting / Perspectives of Other

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NDRA JANOFF / Organization Development: Now and Beyond ROLAND SULLIVAN, SANDHYA GOPALKRI
EHDI FARASHAHI and TAIEB HAFSI / Localization o




ANANDA TIRTHA / Remem




Entrepreneurship and Sustainability DANIEL WEN




AVALANKAR / Achieving the Millennium D

gement JAMES S KEEBLER / Customer Service in a Supply Chain Manage
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nd Indian Call Centres BOB RUSSELL and MOHAN THITE / Strategic
ng the Tourist Gaze JOHN URRY / Destinations as Experience Stages: A Systems



An Exploratory Study DEEPA MAZUMDAR / Emerg
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ms INGMAR BJORKMAN, PAUL

								
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