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					push america chapter resource guide for effective event planning
                                a supplement to the push america chairman’s manual
                                                     developed by Push America & Pi Kappa Phi Fraternity
Effective planning plays a big role in the success of your event. Not many people plan to fail, instead they fail to plan. Below is an outline to help you and
your chapter effectively plan events. Following these steps as a guideline can help set you up to have a successful event.

The Push America staff is here to serve as a resource in the planning and execution of your event. We highly encourage you to contact us for any
assistance. You can reach our Andrew Matznick, director of chapter services, at (704) 504-2400 ext 117 or

STEP #1        Choose Your Event                       STEP #4         Secure Your Date & Venue              STEP #7         Execute the Event
               There is a wide variety of                              Once you have identified what                         It‟s now time to make the event
               fundraising    and     disability                       event you are going to host and                       happen. Because of your
               awareness events for your                               the approximate amount of                             detailed planning, you are now
               chapter to adopt. You should                            people who will attend, the                           able to host your event
               always feel free to create your                         most important thing for you is                       successfully and are prepared
               own innovative event to suit                            to secure the date of the event                       for any possible last minute
               your chapter‟s needs.                                   and where it is going to be held.                     changes that may occur.
STEP #2        Know Your Audience                      STEP #5         Create a Checklist/Timeline           STEP #8         Document the Event
               From whom will you be                                   Identify everything that needs                        Success! You have accomplished
               soliciting donations? Who do                            to be done and compile it into                        all of your goals and have created
               you want attending the event?                           one list that includes due dates                      an event that is sure to become a
               Who are you targeting to raise                          for each task. Decide which of                        tradition for your chapter. But
               awareness for Push America                              these tasks can be delegated to                       how did you do it? Now that
               and people with disabilities?                           other members of the chapter.                         you‟ve executed the event, it‟s
               Students? Parents? Faculty and                                                                                time to create a working manual
               staff? The community?                   STEP #6         Promote Your Event                                    for future members to utilize and
STEP #3        Set Goals                                               For people to come to your                            continue to improve the event.
                                                                       event you must have an
               Your goals should be specific,                          effective marketing and public
               measurable, attainable,                                 relations plan to reach your
               realistic and timely. Decide                            target audience. This aspect of
               what outcome you want from                              planning is often overlooked or
               your event and how you can                              tossed aside. PR ensures
               measure the results.                                    people actually know your event
                                                                       is occurring.

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STEP #1                                                                                                                               choose your event
You may already have an idea of the event you want to host. If not, here is a list of fundraising, volunteer/service and disability awareness events:

WHAT EVENTS WORK?                           Fundraising                                      Block party                                  Car Bash
You and your committee need to               Tennis tournament                              Cow Chip Bingo                               “Greek Idol”
identify what event will work best           Frisbee Golf                                   Benefit concerts                             “Krispy Kreme Challenge”
for your chapter, campus and                 Foosball tournament                            Guitar Hero/Rock Band                        5K Walk/Run
community. Each event listed here            Dodge ball tournament                           competitions                                 Silent Auction
has been done successfully by a              Tug of War                                     Door-to-door soliciting/canning              Egg toss
chapter somewhere across the                 Black light volleyball                         Dunk tank
country. This does not mean that               tournament                                    Coupon books                             Volunteer/Service
each event will work for your                Football competition                           Toll roads                                Raking leaves
chapter and campus. You may need             Relay Races                                    Eating competitions                       Snow shoveling
to adapt one of these events to fit          Softball tournament                            Dorm storming                             Adopt-a-highway
your needs or create an entirely             Ping Pong tournament                           Penny Wars                                House painting
new event that will innovatively             Golf tournament                                Valet parking                             Blood drives
captivate your audience. However,            Obstacle course                                Clean houses                              Painting
do not waste time trying to reinvent         Basketball tournament                          Cut grass                                 Rebuilding fences, tables,
the wheel. Simply take advantage of          Wheelchair basketball                          Landscaping                                 sheds, and local building
ideas that have been proven                  Racquetball tournament                         Caddying                                    projects
successful.                                  Bike-a-thon/Pedal for Push                     Catering                                  Garbage pick up
                                             Battle of the Bands                            BBQ/Cookout                               Easter egg hunts
                                             Talent Show                                    Curb painting                             Local Fair/Carnival
EVENTS WITH ALCOHOL                          Phone-a-thons                                  Laundry service                           Attending sporting events
                                             Car wash                                       Haunted house                             Stadium cleanup
Push America allows Pi Kappa Phi                                                             Student tuition raffle
                                             Bowling                                                                                   Day trips (to the park, movies,
Fraternity chapters in good standing                                                         Bike/tricycle races
                                             Free throw competition                                                                      etc)
to host events for chapter                                                                   Hospital bed race
                                             Dance Marathon                                                                            Nursing Homes
fundraising purposes in which                                                                Broom ball
                                             Miss-a-meal                                                                               Local food banks
alcohol may be present. For more                                                             Road rally
                                             Concessions
details please refer to the Push                                                             Scaffold Sit
                                             50/50 Raffle                                                                             Awareness
America Events with Alcohol Policy.                                                          Chili cook-off
                                             Pizza sale
Your event with alcohol must be in                                                                                                      Adaptive Sporting Events
                                             Doughnut sale                                  Casino night
compliance with this policy.                                                                                                            Guest Speakers
                                             Bake sale                                      Pageants
                                                                                                                                        Public Relations/Marketing
                                             Seesaw Sit                                     Strongman Competition
                                             Prize raffles                                  Regional Rides
                                             Greek Olympics                                 Music festival

                                  Many events listed above can be used interchangeably as fundraising, service and awareness events.
                          If you have any questions or wish to add an event to the list contact Andrew Matznick, director of chapter services, at
                                          (704) 504-2400 ext. 117 OR

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STEP #2                                                                                                                know your audience
The vision of Push America is to change the way society views people with disabilities and fraternities. Make sure your event is in line with this vision and
brings a positive light to Push America and Pi Kappa Phi. From whom will you draw support for your event? To whom are you going to market your event?

STUDENTS                                              COMMUNITY                                              ALUMNI
On any college campus, students are                   Your campus community of students, faculty             Alumni of Pi Kappa Phi enjoy opportunities to
everywhere. Therefore, students are the               and staff can be a huge portion of your                reconnect with the undergraduate chapters.
easiest people to reach. Whether you are              audience. However, your reach can also                 Inviting chapter and area alumni to your event
fundraising or raising awareness for people           extend beyond your campus to involve the               can help develop your chapter‟s alumni
with disabilities, your event has the potential       greater community in which your college is             relations and help make your event more
to reach every student on campus.                     located. This provides a great opportunity to          successful. Keeping alumni informed will also
                                                      reach a broader audience as you work to raise          help to expand the pool of potential donors
                                                      more funds and awareness for people with               and will expand members‟ network of contacts
FACULTY/STAFF                                         disabilities while also breaking down                  for event and post-graduation opportunities.
Often times the faculty and staff of your             stereotypes.
university enjoy seeing student organizations,
especially Greek organizations, doing positive                                                               DISABILITY COMMUNITY
things. Your chapter and your event can               FAMILY                                                 Inviting a group of people with disabilities from
benefit greatly by inviting the faculty and staff     Push America events are a great opportunity            a local organization that serves people with
of your university to your philanthropy events.       to include the families of your chapter                disabilities is a great way for your event to
                                                      members in your fraternity experience.                 have an even greater impact. Remember it is
                                                      Families are often some of the biggest                 through personal interactions with people with
VIP                                                   supporters of your chapter brothers and can            disabilities that we are able to build
Think of people in your community, university,        also become supporters of your Push America            relationships and to realize the abilities of all
or county who can help to establish a                 programming. Informing family members on               people. Whether it is a wheelchair basketball
presence for your event. This could include           the good things the chapter is doing will only         exhibition, a guest speaker at an Empathy
prominent alumni, city council members,               reinforce with them that Pi Kappa Phi is               Dinner or just taking time to hang out during
mayor of your town, the dean, the president of        having a positive impact on all those involved.        Pedal for Push event, including people with
your university and any public figures you can                                                               disabilities in your event will make it that
think to invite. This may also help to get media                                                             much more impactful and enjoyable.
to your event if they know of certain VIPs who
will be in attendance.

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STEP #3                                                                                                                                   set goals
                                                        Creating S.M.A.R.T. Goals
                                            Adapted from Paul J. Meyer's "Attitude Is Everything"

SPECIFIC                                                                      and expand to match them. Set goals they are a stretch, yet attainable, to
                                                                              challenge the chapter to reach that next level. For example, if the chapter
A specific goal has a much greater chance of being accomplished than a        has recently been raising an average of $120 per man each year, set a
general goal. To set a specific goal you must answer the six "W" questions:   goal to raise $200 per man for Push America this year. Then break that
*Who:           Who is involved?                                              goal down to make it even more attainable: $200 per person for the year
*What:          What do we want to accomplish?                                equals only $20 raised per person each month.
*Where:         Identify a location.
*When:          Establish a time frame.                                       REALISTIC
*Which:         Identify any requirements and constraints.                    To be realistic, a goal must represent an objective toward which you are
*Why:           Specific reasons, purposes or benefits of accomplishing       both willing and able to work. A goal can be both high and realistic; you are
                the goal.                                                     the only one who can decide just how high your goal should be. But be
EXAMPLE: A general goal would be, "Raise money for Push America". A           sure that every goal represents substantial progress. A high goal is
specific goal would say, "Raise $1,000 each month for Push America".          frequently easier to reach than a low one because a low goal exerts low
                                                                              motivational force. Some of the hardest jobs you ever accomplished
EXAMPLE: A general goal would be, “Hold „Pedal for Push‟ event”. A
                                                                              actually seem easy simply because they were a labor of love.
specific goal would say, “Hold „Pedal for Push‟ event in September and
raise $500 from business sponsors, $1,000 from family donations and           Your goal is probably realistic if you truly believe that it can be
$1,000 from students during the event”.                                       accomplished. Additional ways to know if your goal is realistic is to
                                                                              determine if you have accomplished anything similar in the past or ask
MEASUREABLE                                                                   yourself what conditions would have to exist to accomplish this goal.
Establish concrete criteria for measuring progress toward the attainment
of each goal you set. When you measure your progress, you stay on track,      TIME-ORIENTED
reach your target dates, and experience the exhilaration of achievement       Your goals must have a starting point, ending point and fixed durations.
that spurs you on to continued effort required to reach your goal.            Set a timeframe for the goals you set for the event: for next week, for next
                                                                              month, one week prior to event and day of the event. Putting an end point
To determine if your goal is measurable, ask questions such as......How
                                                                              on your goal gives you a clear target to work towards. The more timely you
much? How many? How will I know when it is accomplished?
                                                                              can be in setting up your goals for your event, and leading up to the event,
ATTAINABLE                                                                    the more proactive and organized you will be for the event. This will help
When you identify goals that are most important to you, you begin to figure   give you more time to focus on some of the smaller details and leave you
out ways you can make them come true. You develop the attitudes,              time to spend on any „emergencies‟ that may pop up as the event gets
abilities and skills to reach them. You begin seeing previously overlooked    closer.
opportunities to bring yourself closer to the achievement of your goals.      If you do not set a time frame with each goal, the commitment is too
You can attain most any goal you set when you plan your steps wisely and      vague. It tends not to happen because you feel you can start at any time.
establish a time frame that allows you to carry out those steps. Goals that   Without a time limit, there's no urgency to start taking action now and will
may have seemed far away and out of reach eventually move closer and          therefore not give enough time to plan or fail to accomplish the goal.
become attainable, not because your goals shrink, but because you grow
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STEP #4                                                                                          secure the venue, time and date
Among the most vital details of your event are the time and location of when and where your event is being held. These aspects can influence the amount
of people attending the event, the amount of fundraising you achieve, the cost of your event and can be the key to making your event a success. Your
venue, location and time of the event should be the first thing you secure once you have identified what event you want to host. Below are some aspects to
keep in mind when planning your event.

CROSS-REFERENCE CALENDARS                                                        PLAN FAR ENOUGH IN ADVANCE
To optimize your event, be sure to reference various calendars including         Time can be your best friend or your worst enemy. Most of the ideal
your chapter calendar, school events, athletic events, intramural and            venues for your event must be reserved well in advance. Many other
fraternity/sorority life calendars to avoid any conflicting events. Avoid        campus organizations are also looking to use these ideal venues. To
hosting your event at the same time as any other major events to give            ensure you get the venue you want for the date and time that you want it,
your event the best chance for success and avoid any unnecessary                 make your reservation as far in advance as possible. Check with your
competition. Also, approach your student life office or fraternity/sorority      local campus facilities, as you may be able to make your reservation a
life office to make sure you are allowed to host the event. If the original      semester or two in advance.
date and time will not work for the majority of the chapter, just find a new
one so that everyone will have an opportunity to contribute to its success.      MINIMIZE COSTS
                                                                                 This is simple to do with the proper planning. When choosing your
IDEAL VENUES                                                                     location, your decision should be largely based on the cost of the venue.
Where will your audience be?                                                     Many of your campus facilities are offered to student organizations at a
                                                                                 reduced rate or for free. If you are unable to find a suitable venue on
The first place you should look for a venue is on campus: the campus             campus, your next option is to find an off campus facility. When
quad, student union, university center, campus ballrooms, campus                 approaching an off campus venue, be sure to explain the event and the
theatres, gyms and many other campus facilities. As a student                    mission of Push America. Then ask them to either donate the use of the
organization, you may be able to utilize these facilities at a reduced rate      facility or offer a discount on the fee.
or for free. For off campus venues, you may need to shop around for a
suitable place with a reasonable price. (Free is always the best price)          When gathering supplies for your event, you should also keep in mind the
When planning an event at a venue that serves alcohol, be sure to follow         cost of the necessary items. Many times businesses can donate items or
the Push America Events with Alcohol Policy.                                     services to help benefit your event. This can include grocery stores
                                                                                 donating supplies/gift cards, catering companies providing food and/or
“Location! Location! Location!” This old saying has a lot of validity when it    services, and local businesses donating merchandise or gift cards.
comes to hosting a successful event. You want to have a location that is         Minimizing the cost of your event will maximize its effectiveness and
easily accessible for your patrons and well suited for your needs. Ask           therefore the amount of funds that will go to support people with
yourself: which venue is the ideal location?                                     disabilities.

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STEP #5                                                                                                                        create a checklist
The planning of an event consists of many steps that will ultimately lead to a finished product. It is practically impossible to remember every one of the
tasks that must be done to host a truly successful event. After deciding what event you want to do and setting your goals, it is important for you to
brainstorm a list of every task that needs to be done and to create a deadline for the completion of each task.

VENUE                                                  ALCOHOL                                                 TECHNOLOGY
Does your venue have everything you will               If you will be hosting an event at a venue in           What technology equipment will you need?
need? Tents, chairs, tables, lighting, audio and       which alcohol will be present, ensure                   A projector? A computer to allow for online
visual systems and any other items you may             compliance with the Push America Events with            donations? Sound equipment? A slide show?
                                                       Alcohol Policy.                                         List out all equipment that you will need.
need for the event.
                                                       MARKETING AND PUBLIC RELATIONS
PERMITS & CONTRACTS                                    In the next section are some best practices for         SECURITY
Do you need noise permits to play music at             promoting your event through marketing and              Your venue may require security. Often times
your event? Is there a contract to sign for            public relations. Set deadlines for when this           this depends on the amount of people
facility use? Be certain to explore any permits        campaign should start and a detailed timeline           attending the event. Be sure to have the
you may need to host your event.                       for all marketing and public relation efforts.          necessary security present in order to help
                                                                                                               properly manage the attendees and ensure
FOOD AND BEVERAGE                                      T-SHIRTS                                                everyone‟s safety. Review Pi Kappa Phi‟s
Will you need to provide food and beverage for         If you are planning to have t-shirts for your           Security Vendor Checklist for more assistance.
your event? If so what will you provide? If your       event, keep in mind most companies have a
event is outside, will you have a water supply?        minimum of two weeks turn around on                     ENTERTAINMENT
Will you provide snacks for your participants?         producing the shirts. Be sure to have your              Depending on your event, you may want to
                                                       design and number of shirts to be ordered               have a DJ, show a movie or any other form of
Who can you approach to have food donated?                                                                     entertainment for the event. For outdoor
                                                       prepared for distribution at your event. It is
SUPPLIES                                               best to preorder shirts so you will have an             events, you may want to throw around a
What supplies do you need to execute your              accurate count to order.                                football or a Frisbee.
event? Decorations? Empathy training                                                                           DECORATIONS
supplies?                                              If you need catering, you will need to negotiate        From Push America banners to centerpieces
                                                       a contract. How many people are you                     for your tables, decorations for your event can
                                                       expecting? How much will you need to                    add a classy touch. Decide what will help
Do you need tickets for your event? If so, how
                                                       charge? When do you have to turn in a final             make your event stand out.
will you print them? How far in advance will
you start selling tickets? When will you stop          head count prior to the event? Can the caterer          AWARDS
selling tickets? Who will collect tickets at the       donate or give a discount?                              Is your event a competition? Will you need
event?                                                                                                         awards like trophies, certificates or medals? If
                                                                                                               so try to find a local shop that will donate
                                                                                                               awards or sell them to you at a reduced rate.

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STEP #6                                                                                                                promote your event
A well planned marketing and public relations campaign can help your event be very successful and effectively reach out to your target audience. Here are
a number of ways your chapter can market and promote an upcoming event:

Invite your fellow Greeks to your event through a brief presentation at one
                                                                                    1.    Send Press Release; two weeks out.
of their meetings. Contact each president and ask if there is a time for
                                                                                    2.    Call; day after Press Release.
you to address their entire chapter at their meeting. This method of
                                                                                    3.    Send Media Advisory; two days out.
inviting people is personal and you will have the opportunity to fire up the
                                                                                    4.    Call; same day as Media Advisory
group to participate. Educate them on Push America and advertise when,
                                                                                    5.    Call; day of the event
where and how to participate in the event.
FLYER CAMPAIGNS                                                                 What to Mention:
For a minimum of two weeks leading up to your event, flyers stating what
the event is, the time, date, location and who is benefitting from the          INTRODUCTION
event should be posted in as many locations as possible on campus and
                                                                                Hi, my name is _________ and I‟m a student and member of Pi Kappa Phi
in your community. Some campuses require that all flyers be approved
                                                                                at (your university).
before being posted, so make sure you go through the proper procedures
to ensure your poster will stay up.
                                                                                CATCH LINE
TSHIRTS                                                                         Create an attention grabbing pitch and remember, the more unique the
T-shirt sales can not only help you promote your event, but also be an          event, the better chance of gaining the media‟s attention.
additional source of revenue for your fundraiser. Have everyone wear
their shirt on the day of the event. Sponsorships can help offset the cost      “On (dates), our chapter will be doing (unique event) in order to raise
of t-shirts. Be careful with the amount of t-shirts you order as you may        funds and awareness on behalf of people with disabilities.”
spend more on shirts than what your event raises. It is usually best
practice to have participants preorder shorts to prevent having a large         WHO THE EVENT BENEFITS
surplus of shirts and spending unnecessary funds on additional shirts.
                                                                                Explain your volunteer relationship in the community, if applicable.
Facebook and Twitter are also great ways to promote your event. You can         Other Talking Points:
create a Facebook group or event to inform people of your event. Twitter        *Push America is the national philanthropy of Pi Kappa Phi Fraternity.
is a great way to give updates on the progress of your event both prior to      *Mission: Building leaders of tomorrow by serving people with disabilities
and while it is happening. For events with alcohol be sure to follow the          today.
Push America Events with Alcohol Policy.                                        *Vision: Push America will change the way society views people with
                                                                                  disabilities and fraternities.
TABLING                                                                         *Pi Kappa Phi is the only fraternity to successfully start and maintain
Set up a table in an area of campus with high visibility (i.e. the quad,          their own philanthropy.
student union, residence hall, etc.), raise awareness for Push America          *Chapter gives out a Circle of Giving grant to “(local organization that
and your event and sell tickets to the event if applicable.                       serves people with disabilities).”

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STEP #7                                                                                                                      execute the event
                                                                       GET EXCITED!

Your Push America event is here! You have spent weeks, or even months planning and now it is time for you and everyone involved to enjoy the fruits of
your labor. Now is the time to express your passion for the event and project that energy on every person you come across. Have everyone post the event
on social media and make your event the talk of the town. Your positive attitude leading into this event will help build its success.

                                                                  LEAD THE EXPERIENCE

Your Push America event should be a fun and memorable experience in which your chapter can take pride. As a leader, your goal for the event should be to
ensure that everyone is able to enjoy it as you intended. Providing this experience is key to not only the event‟s immediate success, but also its
sustainability as a chapter and university tradition.

Your chapter brothers can be a huge support. The event has been planned, and your chapter is there to help execute the event. Make sure they are able to
take ownership in the event. Try to delegate as many responsibilities as possible. Give your chapter brothers small but vital roles in the event: the opening
prayer, closing prayer, collecting tickets, collecting money, monitoring the checklist, presenting about Push America to the audience, running the A/V
system, decorating, setting up the event, recognizing special guests, presenting awards and any other role that can be taken on by someone other than
yourself. Give your chapter the opportunity to invest in the success of the event.

Some things may not go the way you planned. Remember to stay calm. Simply regroup and calmly find a solution to your problem. The last thing your
chapter needs to see is you running around yelling at them when they are the ones who will support you and the event.

                                                               SHOW YOUR APPRECIATION

                              “Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow."
                                                                      Melody Beattie

The planning process can be long and difficult, and along the way you will meet many obstacles. By showing your gratitude for all those who have helped
you along the way will bring purpose to the obstacles, share an experience that will last and instill a vision to carry on the message of Push America for
years to come. A little gratitude can go a long way, especially a hand-written thank you note to those who went above and beyond to help make the event a
successful one.

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STEP #8                                                                                                                document the event
With the help of this guide, you have planned out what is sure to be a successful Push America event. Your event is unique to your chapter, and the local
resources you have found are vital to your success. Work through this guide and document any information that is vital to the success of your event.
Documenting the details will allow for it to be successful in the future. The chapter will have the ability to learn from what made the event successful and
have the opportunity improve for future years.

      What was your event?                                                             Who were your contacts for each step?

      Who was your audience?                                                           Did the media show up and who were your contacts?

      What were your goals?                                                            What worked well for the event?

      When and where did the event happen?                                             What can be improved for the next event?

      What was on your checklist?                                                      What would you do differently?

      What was your timeline for various goals?                                        What made the event fun?

      How did you promote your event?                                                  Did you document the event?

      How did others react to/feel about your event?                                   Can your chapter carry on this event in the future?

                                                                    Contact the Staff
                                          Andrew Matznick                                           Nick Breaux
                                     Director of Chapter Services                               Program Consultant
                                            Push America                                           Push America
                                      (704) 504-2400 ext. 117                                (704) 504-2400 ext. 161

        The Push America staff is here to help serve as a resource in planning your event and we highly encourage you to contact us for assistance.

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