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Advanced Google Analytics

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					                                t: 01273 622272 e: info@siliconbeachtraining.co.uk w: www.siliconbeachtraining.co.uk




                                Advanced Google Analytics

          Duration: 1 day       Google Analytics provides free, in-depth data on your web traffic and        Follow Us
         Price: £295 + vat      enables you to increase online sales by understanding where your
                                visitors are coming from and how they are using your website.
            Prerequisites
   Prior to attending this      This Advanced Google Analytics training course provides users who
course delegates should         have some experience with the knowledge required to leverage                 Related Courses
       have attended our        Google Analytics’ more advanced features to improve Search Engine
Introduction to Google          Optimisation and site-usability to increase conversion rates.                Google Analytics: 1 Day
Analytics course or have
  equivalent experience                                                                                      SEO: 1 Day
                                Objectives
              Testimonials      On Completion of the Advanced Google Analytics                               Social Media: 2 Days
     “The Google Analytics      training course delegates will be able to:
     training course run by     •	 Understand Advanced Web Metrics                                           EMail Marketing: 1 Day
    Silicon Beach was one       •	 Use Google Analytics Reports more effectively
  of the most useful I have     •	 Implement Advanced Tracking, Tagging and E-Commerce.
      attended. The session     •	 Analyse Visitor Data to make measurable improvements
        managed to cover a         to click through rates and conversions.
       very broad subject in
   one day and was run at
    a pace that worked for      Course Content
   everyone in the group. I
     learnt a huge amount       Intro: Successful web analytics approaches/
   about Google Analytics       Creating a data driven culture
 and have already put the
 training to use by setting     Overview
    up Goals, Funnels and       •	   Architecture and process
  Events with my analytics      •	   Intro: the .js file
    accounts. The training      •	   Managing Profiles
  completely changed the        •	   Review: Emailing and Exporting
way I use Google Analytics      •	   Advanced Filters
  and inspired me to learn      •	   Case Study
 even more about website
                  analytics.”   Cookies
Luke Hay - Wired Sussex         •	   What is a cookie?
                                •	   The role of the cookie in Google Analytics

                                Goals and Funnels
                                •	   Dynamic Goals
                                •	   Cross-domain tracking
                                •	   Shopping Cart Funnels
                                •	   RegEx                                                                   Links
                                                                                                             feeds.feedburner.com/sbtblog/
                                                                                                             facebook.com/SiliconBeach
                                                                                           continued…        twitter.com/sbttraining



Silicon Beach Training, 86 Gloucester Road, Brighton, Sussex, BN1 4AP
t: 01273 622272 e: info@siliconbeachtraining.co.uk w: www.siliconbeachtraining.co.uk
                                t: 01273 622272 e: info@siliconbeachtraining.co.uk w: www.siliconbeachtraining.co.uk




                                Advanced Google Analytics (continued)

          Duration: 1 day       Advanced Profile/Filter Combos                                               Follow Us
         Price: £295 + vat      •	   Segmenting Traffic
                                •	   Testing
            Prerequisites       •	   Raw Data profiles & other advanced situations
   Prior to attending this
course delegates should         Advanced tracking                                                            Related Courses
       have attended our        •	   Marketing campaign tracking
Introduction to Google          •	   Custom segmentation                                                     Google Analytics: 1 Day
Analytics course or have        •	   Event Tracking
  equivalent experience         •	   Tracking Flash                                                          SEO: 1 Day
                                •	   Outbound link tracking
              Testimonials      •	   Checkout integration                                                    Social Media: 2 Days
     “The Google Analytics      •	   Site Search report
     training course run by                                                                                  EMail Marketing: 1 Day
    Silicon Beach was one       Custom Variables
  of the most useful I have     •	   What are custom variables?
      attended. The session     •	   Working with Custom Variables
        managed to cover a      •	   Examples of tracking with Custom Variables
       very broad subject in
   one day and was run at       Advanced Reporting
    a pace that worked for      •	   Advanced Segments
   everyone in the group. I     •	   Custom Reports
     learnt a huge amount
   about Google Analytics       Code Customizations
 and have already put the       •	   3rd party developed
 training to use by setting     •	   Unsupported techniques and .js additions or modifications
    up Goals, Funnels and
  Events with my analytics
    accounts. The training
  completely changed the
way I use Google Analytics
  and inspired me to learn
 even more about website
                  analytics.”
Luke Hay - Wired Sussex




                                                                                                             Links
                                                                                                             feeds.feedburner.com/sbtblog/
                                                                                                             facebook.com/SiliconBeach
                                                                                                             twitter.com/sbttraining



Silicon Beach Training, 86 Gloucester Road, Brighton, Sussex, BN1 4AP
t: 01273 622272 e: info@siliconbeachtraining.co.uk w: www.siliconbeachtraining.co.uk

				
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posted:10/1/2011
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