Trend Report
July - August 2009
A Work of Persol
When does something become art? Only upon completion, when framed or placed on display?
We believe it starts at the beginning, while the canvas is still bare and the tools still clean.
And that the greatest beauty is in the creation. – Persol
Synonymous with refined elegance and sophistication, fit–remain a favorite among select actors, artists and
Persol has been an icon of Italian design excellence for filmmakers.
more than 90 years. Exclusively at ILORI, we are pleased to present the
Persol–derived from the Italian “per il sole” meaning 2009 A Work of Persol project. A creative initiative that
“for the sun”–has symbolized style and substance for celebrates the talent of nine emerging artists whose
generations. Each Persol design is rooted in artistic work, like Persol eyewear, exemplifies substance, artistic
precision, the result of skilled hands whose obsession passion and obsession with craft.
with quality is unparalleled. Passion, dedication, Commissioned from around the world, each artist
handcraftsmanship–these are the values behind every specializes in different disciplines, and has been selected
work of Persol. for demonstrating a specific sense of belonging to their
While first intended for fighter pilots and racecar place of origin.
drivers, Persol styles were later embraced both on and Together, their work will become part of a global art
offscreen by cinema luminaries such as Greta Garbo, gallery, viewable online and at Persol-sponsored events.
Steve McQueen and Marcello Mastroianni. Today, Persol Nine original works of art. An entire line of eyewear.
sunglasses–with their flawless design and impeccable All A Work of Persol. For details, visit persol.com.
ILORI’S Favorite Persol
PERSOL
Silver-toned aviator with metal top bar inlay
combines tradition with invention. Featuring a
black contrast Meflecto comfort temple, crystal
polarized lenses and Persol’s signature Supreme
Arrow motif, this low-profile unisex style will inject
a sporty flair into any urban look.
Persol Eyewear Collection PO2338
Unisex aviator with black temple, top bar inlay
and polarized lens
SKU 455511
Color Gunmetal frame with crystal green lens
Retail Price $290.00 (US)
01 ILORI Trend Report: July - August 2009
PERSOL
A favorite of silver screen legends Steve McQueen
and Marcello Mastroianni, the Persol 649 has
achieved true cult status. Featuring the Meflecto
comfort temple, Victorflex bridge, gradient lenses
and Persol’s signature Supreme Arrow motif, this
classic promises to look spectacular when worn with
a business suit, swimsuit or anything in between.
Persol Eyewear Collection PO0649
Modified aviator style with keyhole bridge and
gradient lens
SKU 455473
Color Havana tortoise shell frame with brown lens
Retail Price $310.00 (US)
PERSOL
This utterly Italian reimagined Wayfarer evokes
an authentic Mediterranean flair. Featuring
the Meflecto comfort temple, Victorflex bridge,
crystal polarized lenses and Persol’s signature
Supreme Arrow motif, this sophisticated style will
look as much at home in Lake Tahoe as in
Lake Como.
Persol Eyewear Collection PO2902
Black Wayfarer style with metal bridge detail and
polarized lens
SKU 455671
Color Black frame with crystal green lens
Retail Price $340.00 (US)
Celebrity Persol Eyewear Fans:
George Clooney, Beyonce Knowles, Zac Efron, Mickey Rourke, Heidi Klum, Jay-Z, Justin Timberlake, Daniel Craig, Orlando Bloom,
Sharon Stone, Hugh Laurie, Lindsay Lohan, Jude Law, Matt Damon and Christina Ricci.
02 ILORI Trend Report: July - August 2009
PERSOL by SELimA
Additionally, ILORI is delighted to feature a number of
authentic vintage frames from the 1970’s and 80’s in a
rare collection of “Vintage Persol by Selima”.
Selima is sought after not only for her knowledge of
vintage eyewear, but also for her generosity in spirit, and
inspiration to new collectors. She is a lover of movies,
drawing from French film noir greats Godard, Fellini, and
actors like Marcello Mastroianni and her absolute favorite
American icon Steve McQueen. It was this passion that
grew her personal love and respect for Persol.
Selima also loves to travel, always stopping in small
villages along the way to explore every optical shop
and antiquary searching for vintage frames. While in
Arles, France in 2008 she discovered a wonderful hidden
“tresor” (meaning treasure in French) of true vintage
Persol. She bought the whole lot to build on her growing
collection from many different countries, including: Japan,
Tunisia, Italy, Spain, Germany, France, Switzerland, and
countless others.
Through this passion of film and travel, ILORI believes
Selima has accumulated the largest vintage Persol
collection in the world. It is available for sale, but even
more valuable as an inspiration in her own work. And, it
is with great anticipation that we bring this treasured
assortment to the ILORI client.
For a limited time, each ILORI boutique will feature a few
rare pieces of these classic collectibles–all of which truly
demonstrate the timeless quality, craftsmanship, and art
of Persol.
03 ILORI Trend Report: July - August 2009