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					Arts Advocacy Day
        2011
                    Sara Cederberg
                    Greater Philadelphia
                    Cultural Alliance
Agenda
         Welcome & Introductions
       The Purpose – Why Go to DC?
    The Issues – What Will I Talk About?
     The Experience – What Happens?
                   Q&A
The Purpose
What Is This Event?

• Coordinated by Americans for the Arts, the
  24th Annual National Arts Advocacy Day
  brings together arts, education,
  entertainment, and policy leaders to develop
  strong public policies and support for
  increased public funding for the arts.

• One of four annual cultural lobbying
  opportunities on Capitol Hill
Who You’re Meeting
• Federal Legislators
  – 2 types – US Senators, US Representatives (Members of Congress)
  – PA has 2 US Senators – Casey and Toomey
  – Region has 8 US Representatives:
      Brady, Fattah, Gerlach, Meehan,
      Fitzpatrick, Schwartz, Dent, Pitts

• Legislative Staff
  – Legislative Aide will be one assigned to arts issues –
    this is not his/her only job
  – May also meet the Chief of Staff –
    oversees the entire office and all issues
Why Go?
For the Field
• Federal support is a critical piece of the puzzle
• You are the next generation of arts leaders

For You
• Knowledge & Networking
• Make sure the jobs exist
• Advocacy is your job
The Power of Advocacy

            Yea, Arts!           Hmm…




      You                Legislator
The Power of Advocacy
Making the Case that Works for You

• What is your perspective and experience?
• What stories can you tell that illustrate the
  value of the arts to you? To your community?



      Arts & Culture
    It’s how we grow.
The Issues
National Arts Policy Issues
• Appropriations ($) for Cultural Agencies & Programs
   – NEA, NEH, IMLS, Arts in Education, CPB
• Tax Policy
   – Artist-Museum Partnership Act
• Education Policy
   – Arts as a core subject
   – National data collection and reporting
• Economic Policy
   – Tax credits for job creation
   – CDBG access
   – Benefits for part-time jobs
   – Transportation Enhancements program
   – Creation of an Artist Corps within CNCS
National Arts Policy Issues
•Foreign Policy
   •Increased cultural exchanges through the US Department of State

•Healthcare Policy
   •Insurance coverage, increased access, research
   •Visa Process
   •Cultural Exchanges/Department of State

•Other Domestic Policy
   •Uniform policy for musical instruments as carry-on luggage
   •Network neutrality and ISPs
   •Public Broadcasting
   •Save America’s Treasures
   •FCC eligibility for licensing of wireless microphones
AFTA Issues vs. Local Issues
• Selecting Issues Appropriate to Legislators
   – Legislator Committee or Influence on Issues
   – Local examples

• Congressional Arts Caucus

• AFTA Postcards
The Experience
How a Meeting Works
•   Be prompt and patient.
•   Be positive.
•   Be prepared.
•   Bring information packages and business cards.
•   Know your message.
•   Know the Legislator’s history.
How a Meeting Works
• Don’t let yourself be intimidated.
• Be responsive.
• Always end by thanking a legislator for his/her
  time and attention.
• Always follow-up your visit with a thank-you
  letter.
How to Address People You Meet

• US Senator: “Senator Toomey”
• US Representative:
  – “Representative Brady”
  – “Congressman Gerlach”
  – “Congresswoman Schwartz”
• Legislative Aide or Chief of Staff:
  – Follow their lead…first name or Mr. X
How to Present Your Case
• Decide beforehand who will cover what issue(s) in the
  meeting
• Introduce Yourself, Your Organization, and National
  Arts Advocacy Day
• Let the Legislator or Staffer introduce themselves
• Present the Issues one at a time
   –   Use data and local stories to illustrate your points
   –   Recommend an action for the Legislator to take on each issue
   –   Follow the Legislator/Staff cues for their feedback
   –   Stay in the moment – don’t wear out your welcome
• Thank them for their time & leave your materials
How to Respond to Questions
• Remain calm.
• Don’t be afraid to clarify the question.
• Answer only what you know, as directly
  and honestly as possible.
• If you don’t have an answer, apologize,
  offer to follow-up, and do so.

				
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posted:10/1/2011
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