Presentation of the new Barth Report Hops 20082009 at by elemnopey

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									                                                               Joh. Barth & Sohn GmbH & Co. KG
                                                              Freiligrathstr. 7/9 • 90482 Nürnberg
                                                    Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                                   E-Mail: info@johbarth.de • www.johbarth.com




                         Presentation of the new
                       Barth Report Hops 2008/2009
                          at a Press Conference
                       in Munich on July 15th, 2009
                               - Documents -




Enquiries:
Erich Dederichs
dederichs kommunikation
Prinz-Albert-Str. 81
53113 Bonn
Tel.: +49 228 223258
Fax: +49 228 223257
Mob.: +49 172 290 4967




                  Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB 14453
                        Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
                                                        Joh. Barth & Sohn GmbH & Co. KG
                                                       Freiligrathstr. 7/9 • 90482 Nürnberg
                                             Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                            E-Mail: info@johbarth.de • www.johbarth.com




Statement from Regine Barth,
Managing Partner, Joh. Barth & Sohn, Nuremberg,
at the press conference in Munich on 15.07.2009 at 11.00 a.m.



The spoken version is final!




World beer production in 2008 up by “only” 1.6 percent to 1.8 billion
hectolitres

In the five years from 2003 to 2007, global beer production increased on
average by 4.8 per cent - in 2008, however, by “only“ 1.6 per cent. In total,
more than 1.8 billion hectolitres were brewed worldwide. This is equal to
aproximately 17 times the volume produced in Germany. However, the
quarterly figures and forecasts from the brewing groups for 2009 clearly
indicate that the world economic crisis that began in 2008 will also have a
negative impact upon beer consumption. The following quote is taken from
the Barth Hop Report from the year 1932(!): “If beer consumption is regarded
as one of the yardsticks of a country's economic situation, this view will
probaby be frequently confirmed, because the purchasing power of the
population is reflected in its beer consumption.” This is clearly being
confirmed again in 2008 and 2009.


More than 92 percent of total output is accounted for by the world’s 40
biggest beer-producing countries. Beer is brewed in a total of 169 countries
worldwide. Compared with 2007, production rose in only around 50 per cent


               Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB
                                                    14453
                     Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
Statement Regine Barth in München am 15.07.2009
Seite 2



of these countries, while in the other countries output remained the same or
declined - providing further evidence of slowing growth in beer output.




China is and remains the world’s No. 1 beer nation

China has maintained its position as the world’s biggest beer nation,
producing more than 410 million hectolitres, which is four times the volume
produced in Germany. China also recorded the highest growth in output of
all countries in 2008, with more than 17 million hectolitres. Germany, with
beer output of about 103 million hectolitres, is now in fifth position in the
world rankings, behind China, the USA, Russia and Brazil.


In Europe, output fell by nearly 6 million hectolitres, while in America it rose
by nearly 12 million hectolitres, mainly due to increases in South America.
There was also growth in Asia, with nearly 16 million hectolitres, and in
Africa, with more than six million. You will find the exact figures in your press
folders.




Consolidation continues in the brewing industry – four brewing groups
account for 50 per cent of world beer production

Consolidation in the international brewing industry continued in 2008,
particularly as a result of the take-over of Anheuser-Busch by InBev. The
new group, AB InBev, now has a market share of more than 21 per cent of
world beer production. The five largest brewing groups, AB InBev, SAB
Miller, Heineken, Carlsberg and China Resource Brewery Ltd., now represent
nearly 50 per cent of the world beer market. It is hardly surprising, then, that
only three of the 40 biggest brewing groups are German, namely
Radeberger, with a world market share of 0.7 per cent, in 21st place,
Oettinger, with 0.5 percent, in 31st place and the Bitburger brewing group,
with 0.4 percent, in 36th place.
Statement Regine Barth in München am 15.07.2009
Seite 3



Barth-Haas Group and Joh. Barth & Sohn maintain their leading
position in the world market

Joh. Barth & Sohn and the Barth-Haas Group have maintained their leading
position both in Germany and internationally. Their market share, nationally
and internationally, is around 30 percent.


The turnover of the Barth-Haas Group for the current fiscal year, which ends
on 31 July, is expected to be above 300 million euros. This represents a
further year-on-year increase. For Joh. Barth & Sohn, we expect turnover to
amount to 180 – 185 million euros. In contrast to the previous year, volume
effects have had a decisive influence. The number of employees in the Barth-
Haas Group has basically remained unchanged. There are approximately
600 employees - about 40 per cent of them in Germany.


The Barth-Haas Group has operations on all continents. However, Germany
occupies a central position, not only in terms of turnover. We are investing
here once again in 2009: We are currently in the process of building a new
cold storage facility and additional buffer stores at Hopfenveredlung St.
Johann, the world's biggest and most modern hop pelletization plant, at a
cost of approx. four to five million euros.
                                                        Joh. Barth & Sohn GmbH & Co. KG
                                                       Freiligrathstr. 7/9 • 90482 Nürnberg
                                             Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                            E-Mail: info@johbarth.de • www.johbarth.com




Statement from Stephan Barth,
Managing Partner, Joh. Barth & Sohn, Nuremberg,
at the press conference in Munich on 15.07.2009 at 11.00 a.m.



                                The spoken version is final!




The hop market remains in constant motion

Germany is and remains the world’s No. 1 hop nation, with the Hallertau
region in particular playing a key role. Hops from Germany, with a share of
approximately 70% of production volume in Europe and about a third of world
production, are of outstanding national and international importance.


However, the hop is a natural product and production volume depends on
many different factors that cannot be influenced by either hop growers or hop
merchants. From 1992 to 2006 we had a recession due to falling demand for
hops. In 2007, the market played up with an unprecedented boom. In 2008,
the market settled down again, with the boom finally coming to an end in
January 2009.




               Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB
                                                    14453
                     Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
Statement Stephan Barth in München am 15.07.2009
Seite 2




After a record hop harvest in 2008, hop demand will decline in the long
term

In 2008 there was a record hop harvest, the like of which had never been
seen before. The world’s hop production increased by more than 21 per cent
to over 111,000 tonnes. Production of alpha, the hop substance that is so
important for the breweries, even rose by more than 35 per cent to over
10,000 tonnes. This quantity of alpha is estimated to exceed requirements for
the 2009 brewing year by approx. 2,700 tonnes.


The record crop in 2008 created an extremely pleasant situation for hop
growers, merchants and brewers alike: it triggered vigorous demand, with
prices that were initially high, but still far below those of the previous year, in
response to the recent shortfalls in supply and the fact that the breweries'
warehouses were largely empty. Today, on the other hand, the breweries’
warehouses are full again – at least on paper. In reality, however, the hop
products are in the hop merchants’ warehouses. As beer output is rising only
very slowly – if at all – due to the economic crisis, call-forward notices are
slowing, which is increasingly becoming a problem for merchants. This is
accompanied by other developments:


•   The trend towards milder beers continues worldwide – with corresponding
    effects on the hop quantities required. Thirty years ago, a brewer required
    seven grams of alpha for one hectolitre of beer. Today the figure is 4.3
    grams.
•   Breweries are increasingly using so-called isomerized or downstream
    products in the brewing process, which is also leading to a reduction in
    hopping rates.
•   World beer output is no longer rising as it did in previous years, as Regine
    Barth has already pointed out.
Statement Stephan Barth in München am 15.07.2009
Seite 3



•   The breweries’ hop requirements are falling, while at the same time new
    hop varieties in particular, such as Herkules, are producing significantly
    higher alpha yields.
•   The acquisitions that the capital market encouraged the global brewing
    groups to make at what in hindsight was an unfavourable time are now
    being partly financed unintentionally by their suppliers in the form of
    delayed orders, which is detrimental to their liquidity.


Forward contracts for future crops offer a certain degree of security

Although we advocated acreage expansion only a year ago, we now have to
advise the opposite. There is no point in producing hops for a market that no
longer requires them in the quantities anticipated. This is particularly true of
hops that have not yet been sold under forward contract. The global
economic situation today is not what it was a year ago.

The high forward contracts concluded by the brewers in the last two years in
particular give both growers and brewers a certain degree of security. A large
proportion of the German hop crop in the next three years has already
practically been sold at fixed prices. Hop growers and merchants appeal to
their partners in the brewing industry to honour these contracts.


The hop market will remain difficult in the future

The hop market is difficult and will remain so. The challenges will increase for
all market participants. Therefore, reliable partnerships between growers and
merchants and between merchants and brewers are all the more important.
Among the hop merchants, the companies with a future are those which have
a comprehensive portfolio and see themselves as service-providers for hop
growers, brewers and the food industry. From this point of view, I am
cautiously optimistic for the future of the Barth-Haas Group and its
subsidiaries, even though difficult years may lie ahead for everyone involved.
                                                        Joh. Barth & Sohn GmbH & Co. KG
                                                       Freiligrathstr. 7/9 • 90482 Nürnberg
                                             Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                            E-Mail: info@johbarth.de • www.johbarth.com



Press release


World beer production in 2008 up by “only” 1.6 per cent to 1.8 billion
hectolitres – Consolidation continues

Munich, July 15th, 2009. Whereas world beer production rose on average by
4.8 per cent between 2003 and 2007, growth in 2008 slowed to a rate of
“only“ 1.6 per cent. This can be read in the latest Barth Report, Hops
2008/07, which the Nuremberg-based hop merchants Joh. Barth & Sohn
presented in Munich. In total, more than 1.8 billion hectolitres were brewed
worldwide. This is equal to approximately 17 times the volume produced in
Germany. However, according to Regine Barth, a managing partner at Joh.
Barth & Sohn, there are clear signs that the world economic crisis will also
have an adverse impact upon beer consumption.

The world’s biggest beer-producing country is and remains China, with a
production volume of more than 410 million hectolitres. China also recorded
the highest growth in output worldwide in 2008, with more than 17 million
hectolitres. Germany, with beer output of approximately 103 million
hectolitres, is now in fifth position in the world rankings, behind China, the
USA, Russia and Brazil.

The process of consolidation has continued in the international brewing
industry. “The five largest brewing groups, AB InBev, SAB Miller, Heineken,
Carlsberg and China Resource Brewery Ltd., now represent nearly 50 per
cent of the world beer market.” (Regine Barth) It is hardly surprising that only
three German brewing groups are listed among the 40 biggest, namely
Radeberger, with a world market share of 0.7 per cent, in 21st place,
Oettinger, with 0.5 percent, in 31st place and the Bitburger brewing group,
with 0.4 percent, in 36th place.


Enquiries to:

Erich Dederichs
dederichs kommunikation GmbH
Tel.: +49 (0)228 223258
ed@dederichs-kommunikation.de



               Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB
                                                    14453
                     Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
                                                        Joh. Barth & Sohn GmbH & Co. KG
                                                       Freiligrathstr. 7/9 • 90482 Nürnberg
                                             Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                            E-Mail: info@johbarth.de • www.johbarth.com




Please note: This chart is available for downloading on the website
www.barthhaasgroup.com in the section News & Reports.


Enquiries to:

Erich Dederichs
dederichs kommunikation GmbH
Tel.: +49 (0)228 223258
ed@dederichs-kommunikation.de



               Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB
                                                    14453
                     Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
                                                               Joh. Barth & Sohn GmbH & Co. KG
                                                              Freiligrathstr. 7/9 • 90482 Nürnberg
                                                    Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                                   E-Mail: info@johbarth.de • www.johbarth.com




Key figures for the hop industry



                                             2008                         2007
Beer production
Worldwide                                 1,816 billion hl             1,787 billion hl
Germany                                   102,9 million hl             104,0 million hl

Hopfen-Anbaufläche
Worldwide                                57.297 hectares              50.455 hectares
Germany                                  18.695 hectares              17.671 hectares

Hopfenernte
Worldwide                                         111,2 mt                   91,584 mt
Germany                                            39,7 mt                   32,139 mt


Alpha-Produktion
Worldwide                                 10.408 Tonnen                  7.663 Tonnen
Germany                                    3.984 Tonnen                  2.766 Tonnen

Source: Barth Report Hops 2008/09



Enquiries:
Erich Dederichs
dederichs kommunikation
Prinz-Albert-Str. 81
53113 Bonn
Tel.: +49 228 223258
Fax: +49 228 223257
Mob.: +49 172 290 4967


Date: Juli 2009




                  Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB 14453
                        Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
                                                               Joh. Barth & Sohn GmbH & Co. KG
                                                              Freiligrathstr. 7/9 • 90482 Nürnberg
                                                    Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                                   E-Mail: info@johbarth.de • www.johbarth.com




Press release


The hop market remains in constant motion
- Hop demand will decline in the long term -


Munich, July 15th 2009. “2008 saw world hop production returning to more than
110,000 tonnes for the first time in more than 12 years.” Indeed, alpha production
exceded the 10,000-tonne mark for the first time ever. This statement was made to
the press in Munich by Stephan Barth, managing partner at the Nuremberg-based
hop merchants Joh. Barth & Sohn. Hops from Germany, with a share of
approximately 70% of production volume in Europe and about a third of world
production, continue to be of outstanding national and international importance,

but, as Stephan Barth pointed out, the hop market is in constant motion. While
there was talk of a “structural supply deficit” in the market as recently as in 2008,
the situation today, he noted, can once again be described as a surplus. As beer
output is rising only very slowly – if at all – due to the economic crisis, “we have to
assume that hop demand will decline in the long term” (Stephan Barth). This
development will become more marked, he added, due, among other things, to the
continuing trend towards milder beers and the breeding of new, higher-yielding
hop varieties.

Stephan Barth strongly advised against any increase in hop acreage: “There is no
point in producing hops for a market that no longer requires them in the quantities
anticipated.” This, he added, particularly applies to hops that have not yet been
sold under forward contract. He called for reliable partnerships both between
growers and hop merchants and between hop merchants and brewers. Barth
finished by forecasting a future for those companies in the hop trade which have a
comprehensive portfolio and see themselves as service-providers for hop growers,
brewers and the food industry.


Enquiries to:
Erich Dederichs
dederichs kommunikation GmbH
Tel.: +49 (0)228 223258
ed@dederichs-kommunikation.de


                  Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB 14453
                        Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
                                                        Joh. Barth & Sohn GmbH & Co. KG
                                                       Freiligrathstr. 7/9 • 90482 Nürnberg
                                             Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                            E-Mail: info@johbarth.de • www.johbarth.com




Press release


Joh. Barth & Sohn and Barth-Haas Group maintain their leading
position in world hop market


Munich, July 15th, 2009. “The Nuremberg-based hop merchants Joh. Barth
& Sohn and the Barth-Haas Group have once again maintained their leading
position in hop trading and processing both in Germany and internationally.”
This statement was made to the press in Munich by Regine Barth, managing
partner at Joh. Barth & Sohn. Their market share, she said, is around 30 per
cent nationally and internationally.

The turnover of the Barth Group for the current fiscal year, ending on 31 July,
is expected to be above 300 million euros, which, she added, represents a
further year-on-year increase. ”We expect turnover for Joh. Barth & Sohn
alone to amount to 180 to 185 million euros.” (Regine Barth) The number of
employees in the Barth-Haas Group has basically remained unchanged.
There are approximately 600 employees, with some 40 per cent of them in
Germany.

The Barth-Haas Group has operations on all continents, with companies in
the USA, Australia, China, the UK and Germany. However, Germany
occupies a central position, not only in terms of turnover. “We are investing
here once again in 2009: we are currently in the process of building a new
cold storage facility and additional buffer stores at Hopfenveredlung St.
Johann, the world's biggest and most modern hop pelletization plant, at a
cost of approx. four to five million euros. (Regine Barth)



Enquiries to:

Erich Dederichs
dederichs kommunikation GmbH
Tel.: +49 (0)228 223258
ed@dederichs-kommunikation.de


               Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB
                                                    14453
                     Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
                                                              Joh. Barth & Sohn GmbH & Co. KG
                                                              Freiligrathstr. 7/9 • 90482 Nürnberg
                                                    Tel. +49-911-5489-0 • Fax +49-911-5489-330
                                                   E-Mail: info@johbarth.de • www.johbarth.com




Facts on the Barth-Haas Group

The Barth-Haas Group is the world’s largest supplier in the hop trading and hop
processing sectors, with a market share of approx. 30%. The Barth-Haas Group is formed
by privately owned family companies and active on all continents. The following
companies form the Barth-Haas Group:

Joh. Barth & Sohn GmbH & Co. KG was founded in Nuremberg in1794. The company is
the market leader in hop trading and processing in Germany. Joh. Barth & Sohn’s share of
the total revenues of the Barth-Haas Group, amounting to 300 million euros, is approx.
50%. While the business activities of Joh. Barth & Sohn originally focused exclusively on
hop trading, since the 1960s hop processing has become the company’s second main
business field.

John I. Haas, Inc. (of which Joh. Barth & Sohn owns 50%) was founded in 1914 and is
involved in hop trading and hop processing. The company owns and operates its own hop
yards, storage facilities, hop extraction plants and pelletization plants in the north-west of
the United States. John I. Haas, Inc. is a leader in research and development of hop-
based products for use both in and outside the brewing industry.

Botanix Ltd. in the United Kingdom is the result of a merger of English Hop Products Ltd.
and The Wigan Hop Company Ltd. and is a 100 % daughter company of Joh. Barth &
Sohn (Germany). Botanix has two production facilities in the UK, one in Eardiston in the
West Midlands and one in Paddock Wood, in the county of Kent. Botanix is the market
leader in the production of downstream products.

Hop Products Australia (of which Joh. Barth & Sohn owns 50%) in Hobart/Tasmania
grows and processes hops for the domestic and world markets. The company has
launched an intensive research programme concentrating on breeding new varieties on
the one hand and on continually improving hop farming and processing methods on the
other.

In the People’s Republic of China, the Barth-Haas Group has one hop trading company,
Barth Haas Beijing Trading Co., and two hop processing companies, Xinjiang Green
Diamond Hop Co., Ltd. in Xinjiang and Gansu Tianma Hops Co. Ltd. in Gansu. These
companies have for years been supplying the Chinese market with locally grown hops, as
well as with imported hops and hop products, and are well prepared for the steady growth
of the Chinese market.




                  Kommanditgesellschaft Sitz: 90482 Nürnberg Registergericht Nürnberg HRA 377
Pers. haftende Gesellschafterin: Barth Verwaltungs-GmbH Sitz: 90482 Nürnberg Registergericht Nürnberg HRB 14453
                        Geschäftsführer: Stephan J. Barth / Alexander W. Barth / Regine Barth
Facts about the Barth-Haas Group
Page 2



BetaTec Hopfenprodukte GmbH was founded in Nuremberg in 1997. BetaTec is
actively engaged in research and development, with its core competence in hops, and
focuses in particular on developing applications for hop products outside the brewing
industry.

NATECO2 , based in Wolnzach, began operations in the field of hop extraction in the
1960s. Today, the company is the world’s largest manufacturer of hop extracts and
natural substances produced using CO2 as a solvent. Co-partner in NATECO2 is
Hopfenverwertungsgenossenschaft Hallertau (HVG), with 25.1 per cent.

The Barth-Haas Group also owns Hopfenveredlung St. Johann GmbH & Co. KG in St.
Johann, which has its own research brewery and cold storage facilities equipped with
state-of-the-art technology. Hopfenveredlung St. Johann operates the world’s largest hop
pelletization plant for pellet types 45 and 90. HVG is also a co-partner in Hopfenveredlung
St. Johann, with 25.1%.




Enquiries to:
Erich Dederichs
dederichs kommunikation GmbH
Prinz-Albert-Str. 81
53113 Bonn
Tel.: +49 228 223258
Fax: +49 228 223257
Mob.: +49 172 290 4967


Status: July 2009

								
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