Form NP by liuhongmei

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									Executive Summary – Master of Business Administration at UM-Rolla

The University of Missouri-Rolla (UMR) proposes an MBA program that uniquely satisfies a
market not reached by any other MBA program in Missouri ―innovative technology-focused
program‖ in the country. This program combines business, technology, and Enterprise Resource
Planning to develop leaders for a technology driven business world. Students with industry
careers can capitalize on the program’s distance education options to shorten their time away
from work while completing the degree in as little as one year.

The MBA program, offered by the School of Management and Information Systems (SM&IS),
capitalizes on both the rich science and engineering heritage of UMR and its reputation for
entrepreneurship. UMR is widely recognized as Missouri’s premier technological university,
with a strong reputation in technology perceived throughout the United State (U.S.). Due in large
part to SM&IS programs, Forbes Magazine ranked UMR 22nd on its list of the top
entrepreneurship universities in the country.

Demand for a technology based MBA program is strong in the state of Missouri and in the U.S.
as indicated by data from the Missouri Economic Research & Information Center (MERIC) and
the U.S. Bureau of Labor Statistics (BLS). According to BLS occupation projections, job
opportunities are best for workers possessing an MBA with technology as a core component.

Enterprise Resource Planning (ERP) information systems are the technology backbone of the
proposed program. ERP systems are large-scale software systems such as SAP and
PeopleSoft/Oracle that integrate the business processes of an organization. SM&IS recently
became the center for SAP teaching and support for the four University of Missouri campuses
and fourteen other universities around the country, strengthening its ability to provide a strong
background in ERP.

The proposed calendar year program begins on campus in the spring with an 18 credit integrated
MBA core that presents an integrated, case-based pedagogy facilitated by ERP software.
Technology and enterprise development interweave the functional business disciplines together.
Fundamental concepts are taught in the context of the overall business processes, instead of being
learned in isolation. After a 6 credit hour practicum course in the summer, students complete the
program by taking 12 credit hours during the fall within four areas of concentration. Students
may take advantage of distance learning opportunities for both the summer practicum and the
concentration courses that are offered on line to limit their time away from their companies to
five months.

SM&IS and its Industrial Advisory Board are jointly working to make sure that this innovative
MBA curriculum has the right content to effectively respond to the needs of the employment
market for advanced business graduates. Companies including General Motors, Accenture,
Boeing, SAP, and Hewlett-Packard support the curriculum as meeting their needs for advanced
technology based management education.

The MBA aligns well with the UMR mission of educating tomorrow’s leaders in engineering and
science. The University’s strategic plan states that the education of leaders in engineering and
science requires outstanding programs in management, humanities, and the social sciences. This
MBA will graduate advanced business administration students who understand the role of
technology in today’s demanding business environment. The MBA program strongly supports
and enhances the UMR mission with its focus on technology and Enterprise Resource Planning.
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No. 1



Recommended Action – Master of Business Administration, UMR



        It was recommended by Senior Vice President Lehmkuhle, endorsed by President

Floyd, recommended by the Academic and Student Affairs Committee, moved by

Curator ______________, seconded by Curator __________________, that the following

action by approved:


        that the University of Missouri-Rolla be authorized to submit the attached
        proposal for a Master of Business Administration to the Coordinating Board for
        Higher Education for approval.


        Roll call vote:                    YES           NO

        Curator Atkins
        Curator Bennett
        Curator Cairns
        Curator Carnahan
        Curator Ream
        Curator Russell
        Curator Walker
        Curator Walsworth
        Curator Wasinger

        President Bennett declared the motion _________ by a vote of _____________.




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UNIVERSITY OF MISSOURI ROLLA




MASTER OF BUSINESS ADMINISTRATION




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                                               TABLE OF CONTENTS

Form SE ............................................................................................................................. 1f

Market Demand ................................................................................................................. 1f

Table SE – 2: Historical Trend in Masters Degrees Conferred in Missouri ......................1g

Table SE – 3: Historical Trend in Masters Degrees Conferred in the United States .........1g

Employment Outlook .........................................................................................................1g

Table SE – 4: Management Career Outlook ...................................................................... 1i

Form PS: Program Structure .............................................................................................. 1i

Table PS – 1: Integrated MBA Core Course Layout ......................................................... 1j

Table PS – 2: Planned Specialization Areas and Associated Courses ............................... 1l

Course Descriptions ........................................................................................................... 1l

Table PS – 3: Sample MBA Degree Program ...................................................................1n

Form FP: Financial Projections .........................................................................................1o

Form PG: Program Characteristics and Performance Goals .............................................. 1r

Institutional Characteristics ...............................................................................................1v

Appendix A: Clarifying Comments from the CBHE ........................................................ 1w

Appendix B: UM System President’s Criteria ................................................................... 1z




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1.

FORM NP: NEW PROGRAM PROPOSAL FORM

Sponsoring Institution(s):           University of Missouri-Rolla

Program Title:                       Master of Business Administration

Degree/Certificate:                  Master of Business Administration

Options:                                                                 ______

CIP Classification:                  52.0201

Implementation Date:                 January 2007

Cooperative Partners:                                                    ______

Expected Date of First Graduation:    December 2007




AUTHORIZATION

Stephen Lehmkuhle
Senior Vice President for Academic Affairs
Name/Title of Institutional Officer Signature       Date




Stephen Lehmkuhle
Senior Vice President for Academic Affairs 573-882-6396
Person to Contact for More Information     Telephone Number




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Proposal for a Master of Business Administration at University of Missouri Rolla

The proposal to offer a Masters program in Business Administration at UMR is based on
the following needs:

      Fulfilling the market need for graduates in advanced management.
      Providing students in Missouri with the finest educational opportunities in the
       field of management with emphasis on technology and enterprise development.
      Fulfilling UMR’s strategic plan that states that the education of leaders in
       engineering and science requires outstanding programs in management.
      Enhancing research opportunities in the field of business and management and
       thereby providing additional means for UMR faculty to compete successfully for
       research funding.
      Fulfilling Missouri’s economic development needs by providing professional
       workers and entrepreneurs possessing an MBA with technology as a core
       component.

The proposed program is unique in the way that technology and Enterprise Resource
Planning are intertwined within the curriculum. Technology is one interweaving thread
that integrates the functional disciplines. It is planned to use Enterprise Resource
Planning (ERP) software to aid this process. ERP software is known for its tight
integration into the broad business management and so is the nature of the proposed
spring core course. The proposed curriculum incorporates integrated technology as the
environment for studying business functionality and decision-making.

Enterprise development is another interweaving thread that integrates the functional
disciplines. The core course in the proposed curriculum starts by presenting students with
a new product case situation that then becomes the basis for the rest of the course as the
new product is taken through the development process. By understanding the full life
cycle of a business, graduates will have a strong understanding of business planning and
managing.

The proposed program is also distinctive as a calendar year program; mandatory
residence requirements and optional distance education requirements are combined.
There are no programs that we are aware of in the state of Missouri, or for that matter in
the country, that are designed to start in January and allow students to graduate in
December. Students begin the MBA program by completing 18 credit hours in an
integrated core on campus in the spring, complete 6 credit hours in a practicum that can
be accomplished off-campus in the summer, and are left with 12 credit hours in elective
concentration courses that can be completed by distance education in the fall. This MBA
design provides flexibility for prospective students coming from industry and taking a
leave of absence. These students will only be away from their company for the spring
core course and can return to work to complete the summer practicum as an internship
and the fall concentration courses on-line.


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A growing and critical need for a technology business program in the state of Missouri
has been identified. The proposed degree program is consistent with the institutional
mission of the University and responds to this need in an efficient and cost-effective
manner.

Form SE: Student Enrollment Projections

                                  Enrollment Projections

            YEAR              1         2        3         4          5
            FULL-TIME         35        35       35        35         35
            PART-TIME         0         0        0         0          0
            TOTAL             35        35       35        35         35



                   Enrollment at the end of Year 5 for the program
                      to be financially and academically viable

                            Year                       5
                          Full-time                   25
                          Part-time                    0
                            Total                     25

As shown in Table SE-1, MBA enrollment is projected to be 35 students each year. The
projections are based on a desire to sustain the quality of the program with the available
resources and are derived from surveys conducted on University of Missouri-Rolla
(UMR) students, UMR alumni, technical seminars in the St. Louis and Kansas City areas,
and feedback from the School of Management and Information Systems Industrial
Advisory Board. Student demand for the MBA is expected to be higher than the student
enrollment projections indicated in the table. If more resources become available, the
program could expand to increase enrollment.

A.     Market Demand

According to the Missouri Department of Higher Education report entitled Historical
Trend in Master's Degrees Conferred by Public and Independent Institutions, by
Discipline Areas, FY 1981, FY 1999-FY 2003, business and education are the top fields
in which masters degrees are awarded in Missouri and in which the greatest growth in
masters degrees is occurring. Data from this report are shown in Table SE-2 for the top
six fields in which masters degrees were awarded within Missouri.



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Table SE-2: Historical Trend in Masters Degrees Conferred In Missouri

 Discipline       Fall 1981   Fall 1999   Fall 2000     Fall 2001    Fall 2002     Fall 2003
 Business         2,006       4,393       4,508         4,857        5,032         5,869
 Education        2,283       2,924       3,008         2,935        3,135         3,558
 Social
 Science          353         1,198       1,299         1,313        1,320         1,390
 Health           407         1,151       1,184         1,115        1,082         1,015
 Public
 Service          724         655         664           782          870           975
 Engineering      357         451         447           480          481           427

The same trends for these six academic areas are evident in the national data. According
to the National Center of Education Statistics, Integrated Postsecondary Education Data
System, Digest of Education Statistics, 2003 report entitled Master’s Degrees Conferred
By Degree-Granting Institutions, by discipline division: Selected years, 1970–71 to
2001–02, business and education are again the top fields and the fastest growing fields in
which masters degrees are awarded. Data from this report are shown in Table SE-3 for
the six academic areas.

Table SE-3: Historical Trend in Masters Degrees Conferred in the United States

 Discipline             1998-99       1999-00     2000-01       2001–02      2002–03
 Education              118,048       123,045     127,829       135,189      147,448
 Business               107,477       111,532     115,602       119,725      127,545
 Health                 40,707        42,593      43,623        43,560       42,715
 Engineering            24,734        24,850      25,259        24,908       28,377
 Public Service         24,925        25,594      25,268        25,448       25,894
 Social Science         14,431        14,066      13,791        14,112       14,634

These latest available state and national data provide strong evidence of a high
and growing demand for masters degrees in business administration.

B.     Employment Outlook

The job outlook for employment profiles that would match the students graduating from
the proposed program is given below.

Computer and Information Systems Managers
According to the U.S. Bureau of Labor Statistics (BLS), Occupational Outlook
Handbook, employment of computer and information systems managers is expected to
grow much faster than the average for all occupations through the year 2012. Among
managers, the numbers of computer and information systems managers will grow the
fastest, by about thirty-six percent. Technological advancements will boost the
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employment of computer-related workers. Nine of the ten fastest growing occupations are
health or computer (information technology) occupations. As a result, the demand for
managers to direct these workers will also increase. Furthermore, job openings will result
from the need to replace managers who retire or move into other occupations. Despite the
slow economic growth, the outlook for computer and information systems managers in
technology-related sectors remains strong.

The State of Missouri defines an Emerging Occupation as one possessing well above
average wages and well above average job growth for the next ten years. Emerging
Occupations are recognized as Gateway Careers that pay well, are in demand, and require
a high degree of skill and knowledge. Essential skill domains are defined as skills of high
importance and high proficiency required for the Emerging Occupations. Essential
knowledge domains are defined as organized sets of principles and facts of high
importance and high proficiency required for the Emerging Occupations. Each
occupation was evaluated for its skill domain and knowledge domain requirements and
included as an Emerging Occupation if it was one or more standard deviations above the
mean for all occupations, usually placing it in the top 30th percentile. The occupation
Computer and Information Systems Manager is identified as one of Missouri's top
Emerging Occupations.

According to the Job Outlook For 2008 by Jonathan W. Delanson and Patricia Tate,
employment of engineering, natural science, and computer and information systems
managers will grow much faster than average, whereas the number of industrial
production managers is expected to decline. Because of strong competition for jobs in
this group, applicants with previous work experience, specialized training, or graduate
study will have an advantage. Opportunities for Computer and Information Systems
Managers will be best for workers possessing an MBA with technology as a core
component.

Management Careers

According to the Missouri Economic Research & Information Center (MERIC) in their
report entitled Projected SOC Occupational Employment in Missouri, the outlook for the
job categories typical of students graduating from the proposed MBA program received
the highest possible rating in the projections. The MERIC occupational projections for
careers in management are summarized in Table SE-4 below.




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Table SE-4: Management Career Outlook (Missouri Economic Research &
Information Center)

Management Careers                                % Change          Long Term
                                                  2000 – 2010       Outlook1
Chief Executive                                   12.78             Outstanding
Computer and Info Systems Managers                34.31             Outstanding
Engineering Managers                              -2.53             Fair
General and Operations Managers                   10.33             Outstanding
Industrial and Production Managers                1.2               Outstanding
Managers, All Other                               0.83              Outstanding
Marketing Managers                                20.82             Outstanding
Natural Sciences Managers                         2.3               Caution
Sales Managers                                    24.97             Outstanding
Transportation and Distribution Managers          12.83             Great
1
 Outstanding – High growth is expected in a very large field, Great – Growth is expected and
there will be many openings, Good – Growth is expected but there will be fewer openings, Fair –
Jobs are declining, but opening will occur to replace workers leaving occupation, Caution – Few
openings because of small field or declining employment

Workers in management plan and direct the activities of business, government, and other
organizations. According to the Bureau of Labor Statistics, their employment is expected
to increase by 2.4 million, or 15.4%, by 2012. The future is projected to be especially
bright for managers with formal education and advanced technical knowledge acquired
through computer-related work experience. According to the BLS, opportunities in
management will be best for workers possessing an MBA with technology as a core
component, advanced technical knowledge, and strong communication and
administrative skills.

Form PS: Program Structure

A.     Total Credits Required for Graduation: 36 Credit Hours

The proposed program is an MBA program without thesis. A minimum of 36 credit hours
must be completed for graduation.

B.     Residency Requirements

The program will require residency on the UMR campus for the 18 credit hour spring
Integrated MBA Core required course.

C.     General Education Prerequisites

General education courses are not part of this program’s requirements.
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D.       Major Requirements
         Total Credits (2 Courses)                         24 Credit Hours

1.       Integrated MBA Core          18 Credit Hours

Pre-requisite
MBA applicants are required to have a bachelor's degree from an approved (accredited)
institution.

Students without an undergraduate business degree are required to have taken
microeconomic and macroeconomic theory, finance, management and organizational
behavior, business law, financial and managerial accounting, marketing, operations, and
inferential statistics.

Planned Occurrence: Spring (Jan. 8 – May 25, 18 weeks)
Management requires the ability to leverage information technology to integrate
operations across business functions and knowledge across internal and external
boundaries. The Integrated MBA Core course studies the inter-connectedness and inter-
relatedness among business disciplines. Faculty collaborate to provide multidisciplinary
coverage of course materials. Students work in teams on a comprehensive business case
throughout the course. The organization of the Integrated MBA Core course is shown in
Table PS-1 and explained in the following discussion.

Table PS-1. Integrated MBA Core Course Layout


 Phase                                 Integrative Theme   Foundation Skills
 I. Organizational Principles
                                       Entrepreneurial
                                                           Quantitative/Qualitative
                                       Business Case
 II. Business Strategy                                     Analysis, Teamwork,
                                       Facilitated by
                                                           Leadership, Ethics,
                                       Enterprise
 III. Business Operations                                  Communications,
                                       Information
                                                           Negotiation
 IV. Entrepreneurial                   Technology
 Management

Phase 1 – Organizational Principles
Enterprise Resource Planning (ERP) software is the technology that integrates the
Integrated MBA Core course. "ERP comprises of a commercial software package that
promises the seamless integration of all the information flowing through the company -
financial, accounting, human resources, supply chain and customer information " (T.J.
Davenport, Harvard Business Review, July-Aug., 1998). The course begins with an
introduction to ERP systems and the integrated value chain. Students work with ERP
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software in class. The business case situation is introduced that will serve as the
entrepreneurial basis for the entire course. The class is organized into project teams.
Foundational skills for the course are established in quantitative/qualitative modeling,
teamwork, leadership, communications, and negotiation.

Phase 2 – Business Strategy
Teams study the competitive environment of the firm. Teams establish a market structure
and develop a business plan. The ethical and legal environment of the firm is studied.
Human resource management requirements are determined. Teams develop performance
measures and benchmarking techniques for continuous systems improvement and
delivery of customer value.

Phase 3 – Business Operations
Teams configure the supply chain for their business operations in the ERP system.
Pricing, product mix, distribution channel, and supplier strategies are implemented in the
software. Teams implement a control structure and perform a financial evaluation of their
organization.

Phase 4 – Startup Financing
In the final phase of the course project teams defend their business plans. Cost structures,
venture valuations, and financial markets are considered as teams compete in making a
final presentation to a ―Board of Directors.‖

2.     Practicum       6 Credit Hours

Planned Occurrence: Summer

The summer semester provides students with the opportunity to apply the knowledge
from the Integrated MBA Core to real world projects. Two options are provided for
students. Either option is 6 credit hours as a Major Requirement for the MBA.

Option 1 – Off Campus Internship
A summer Off Campus Internship is intended to enhance the skills acquired in the
Integrated MBA Core. Internships provide the students with practical work experience
and apply and expand the knowledge gained through the integrated course. Student
interns enroll in a 6 credit hour course with a faculty member of their choice (typically
based on the job function at the organization where he/she is employed for the summer)
and work on a faculty-directed research project.

Option 2 – On Campus Project
An On Campus Project is a win-win-win situation for our corporate partners, faculty, and
students. Businesses will be encouraged to bring their research and application problems
to the campus. Based on the size and the nature of the problem one or more students
would be assigned to work on a problem under faculty direction. This project provides
corporations with consulting service on their research problems, gives students an
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opportunity to work on real-life industry problems, and offers faculty research
opportunities. The summer practicum also provides organizations with an effective, low-
risk evaluation for prospective full-time employees.

E.     Free Elective Credits
       Total Credits (4 Courses)       12 Credit Hours

Planned Occurrence: Fall

Students are required to take an additional 12 credit hours to complete the MBA degree.
A minimum of 9 credit hours should be from a designated concentration area of study.
Concentration areas provide students with the opportunity to declare a field of
specialization. The concentration courses would be offered online in conjunction with the
UMR School of Extended Learning. Students who complete four concentration courses in
the fall semester would complete the MBA degree in one calendar year. Other students
could choose to work at a slower pace when they return to work, stretching out the degree
completion time to approximately 18-24 months. Planned specialization areas and the
respective courses are shown below in Table PS-2.

Table PS-2. Planned Specialization Areas and Associated Courses

I. Financial Informatics                 II. Supply Chain Management
Corporate Finance                        Supply Chain Modeling
Investment                               Collaborative Planning and Forecasting
Financial Strategy                       Logistics Implementation
Asset Management                         Business Partners

III. Business Analytics and Strategy     IV. Technology Management
Business Warehouse                       ERP Systems Design & Implementation
Data Models and Analysis                 Supply Chain Management
Marketing Strategy                       Strategic Enterprise Management Systems
Supplier Relations                       ERP Configuration


F.     Course Descriptions

Integrated MBA Core (18 credits) Integration of marketing, operations, accounting,
finance, and human resource functions using business process perspective with emphasis
on Enterprise Resource Planning. Functional knowledge applied to tactical and strategic
decision making. Case simulations and exercises utilizing Enterprise Resource Planning
software. Coverage includes systems management, management roles and
responsibilities, ethical issues, legal environment, and skills development in negotiations,
teambuilding, leadership, and communications.


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Summer Practicum (6 credits) Apply knowledge from Integrated MBA Core to real world
problem in either an on-campus company project or off-campus internship under faculty
direction. Requires major report and formal presentation to sponsoring organization.

Corporate Finance (3 credits) Capital budgeting, corporate financing, capital asset
pricing, capital structure, dividend policies, and mergers & acquisitions.

Investment (3 credits) Capital markets, security valuation, and portfolio management.

Financial Strategy (3 credits) Investor relations, role of CFO, strategic planning and
goals, legal consolidation.

Asset Management (3 credits) Valuation, depreciation, asset reporting, customer service
management, plant maintenance.

Supply Chain Modeling (3 credits) Production process models, supply network planning
and modeling, supply chain analysis using Key Performance Indicators.

Collaborative Planning and Forecasting (3 credits) Demand planning based on
forecasting, sales and marketing intelligence, customer collaboration.
Logistics Implementation (3 credits) Transportation planning and scheduling,
transportation cost analysis, warehouse management, logistics information systems.

Business Partners (3 credits) Relationship and collaboration with customers and vendors,
pricing strategies.

Business Warehouse (3 credits) Data warehousing, data models, data staging and
extraction.

Data Models and Analysis (3 credits) Corporate performance, reporting and analysis,
strategy planning and performance measurement.

Marketing Strategy (3 credits) Campaign management, mobile sales, e-sales, market
planning, marketing intelligence.

Supplier Relations (3 credits) Procurement strategies, e-procurement, collaborative
planning.

Application and Transaction Programming in Enterprise Resource Planning (ERP) (3
credits) ABAP, data repository objects, dialog programming, UML (class design).

E-Commerce (3 credits) Enterprise portals, internet transaction server, e-procurement,
web application server, presentation and database interfaces.


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System Administration, Performance and Security (3 credits) Authorizations,
administration, cryptography, networking and security

Technology Integration (3 credits) Business framework, Application Linking and
Embedding (ALE), Electronic data interchange (EDI), Business Application
Programming Interfaces (Basis), Remote Function Call (RFC).

H.    Sample Degree Program

Table PS-3. Sample MBA Degree Program

Term           Course(s)
Spring (Jan.   Integrated Core (18 credits)
9-May 24,
18 weeks)
Summer         Practicum (6 Credits)
Fall           Application and Transaction Programming in ERP (3 credits),
               E-Commerce (3 credits),
               System Administration, Performance and Security (3 credits),
               Technology Integration (3 credits)




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    Form FP: Financial Projections - Table FP-1. Financial Projections

                         Year 1     Year 2      Year 3     Year 4        Year 5     5-year totals

1. Expenditures

A. One-time:
New/renovated space      0          0           0          0             0          0
Capital Equipment        $15,000    0           0          0             0          $15,000
Non-capital Equipment    0          0           0          0             0          0
Library                  $10,000    0           0          0             0          $10,000
Consultants (travel)     $15,000    0           0          0             0          $15,000
Other (Design Software   0          0           0          0             0          0
Licenses)
Total for One-time       $40,000    0           0          0             0          $40,000
Expenditures

B. Recurring:
Faculty: benefits-       $188,000   $188,000    $188,000   $188,000      $188,000   $940,000.00
eligible
Faculty: not benefits-   0          0           0          0             0          0
eligible**
Staff                    $95,000    $95,000     $95,000    $95,000       $95,000    $475,000
Benefits                 $83,300    $92,200     $96,300    $99,800       $105,500   $477,100
Equipment (replacement   0          0           0          0             0          0
& start-up)
Teaching assistants      $50,000    $50,000     $31,000    $31,000       $31,000    $193,000
E&E                      $4,500     $4,500      $4,500     $4,500        $4,500     $22,500
Travel Faculty (@ 2500   $7,500     $7,500      $7,500     $7,500        $7,500     $37,500
ea)
Library                  $15,000    $15,000     $15,000    $15,000       $15,000    $75,000
Telephone                $,1000     $,1000      $,1000     $,1000        $,1000     $5,000
Supplies                 $2,000     $2,000      $2,000     $2,000        $2,000     $10,000
Total for Recurring      $446,300   $455,200    $440,300   $443,800      $449,500   $2,235,100
Expenditures

TOTAL (A + B)            $486,300   $455,200    $440,300   $443,800      $449,500   $2,275,100




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2. Revenues
State Aid – CBHE         $0.00       $0.00        $0.00        $0.00            $0.00             $0.00
State Aid – DESE         $0.00       $0.00        $0.00        $0.00            $0.00             $0.00
Tuition/Educational      $535,650    $762,450     $762,450     $762,450         $762,450          $3,585,450
Fee
Engineering              $0.00       $0.00        $0.00        $0.00            $0.00             $0.00
Supplemental Fees
Support (School of
Mgmt & Info)             $50,000     $50,000      $31,000      $31,000          $31,000           $193,000
Institutional/Resource   $0.00       $0.00        $0.00        $0.00            $0.00
s                                                                                                 $0.00
College Resources        $0.00       $0.00        $0.00        $0.00            $0.00             $0.00
Other: (Equipment        $0.00       $0.00        $0.00        $0.00            $0.00             $0.00
Grants)

TOTAL REVENUE            $585,650    $812,450     $793,450     $793,450         $793,450          $3,778,450

     ** One position for this program has been filled by reallocating an existing position and will not
     require additional funds. For the three positions allocated to this program – only two will require
     additional costs and are reflected in the salary and benefits section of the budget.


     Explanations and Assumptions for Expenditures

     One-Time Expenses
     Space Requirements
     The program will use the existing facilities available with the School of Management and
     Information Systems and the video conferencing facilities at UMR for the delivery of the
     courses. A classroom has already been constructed in Fulton Hall and designated as the
     MBA classroom. Hence, there will be no additional expenses required in terms of space
     costs.

     Equipment
     The equipment charges for the program are for establishing the technological
     environment (ERP) for this program. The main need will be for a high-speed, high-
     capacity server.

     Library
     The proposed program is the first advanced business management degree offered at UMR
     and hence a one-time expenditure of $10,000 is required to update library resources.

     Consultants
     A strong technical expertise in ERP will be required on a short-term basis to assist the
     University of Missouri E-Business University Competency Center to help enhance the
     case developed for the Integrated MBA Core course.

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Recurring Expenses

Faculty Expense
The proposed program requires three new faculty hires at the Associate level one
semester before the start of the program. We have already added these new faculty
positions into the budget. This is the biggest recurring expense for sustaining the
program. It is expected that the annual salary for each position will be $110,000, which is
comparable to the average annual salary at the Associate level according to Association
for the Advancement of Collegiate Schools of Business (AACSB) standards.

Support Staff
A Program Coordinator is included for coordination of faculty for the program, student
recruitment, program marketing, developing employment opportunities for students, and
identifying research opportunities for faculty. A Program Administrative Assistant is
required half time to perform administrative activities.

GRA/GTA Stipends
It is planned to provide each faculty with one Graduate Research Assistant. The Graduate
Research Assistants would be drawn from the Information Science and Technology
department within the School of Management and Information Systems.

Library
It is imperative to make available top journals and databases for teaching and research
needs. $15,000 has been set aside annually to address this need.

Other Costs
Other costs include travel expense for faculty, telephone, supplies and E&E expenses. It
has been estimated that these various costs would recur at the rate of $15,000 per year for
the first three years and $26,500 for the next two years.

Explanations and Assumptions for Revenues

All the revenue generated for the program is from tuition. The credit hours generated by
the program and the fee structure is represented in the previous section. The credit hour
calculations are based on:
A cohort of 35 MBA students enrolling in the program (20 in-state and 15 out-of-state) in
each of the first three years of operation.
A group of 10 pre-MBA students (5 paying in-state tuition and 5 paying out-of-state
tuition) each taking two prerequisite undergraduate courses.

The program proposes a special program fee structure (in-state: $500/credit hour, out-
state: $800/credit hour). This proposed fee structure is comparable to other special
graduate programs conducted at UMR. This fee structure is applicable only to the
graduate courses. For students enrolling in the undergraduate courses as a part of their
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prerequisites, UMR’s undergraduate tuition fee structure applies. Students enrolled in the
program are not eligible for any teaching or research assistantships or fellowships, hence
there is no applicable educational fee discounting.

A.      Physical Facilities and Instructional Equipment
The proposed Master of Business Administration program will use the existing facilities
at the School of Management and Information Systems. The program requires minimal
equipment investment for course delivery. The program also requires minimal additional
computer hardware for setting up the ERP systems environment.

B.      Project Expenses and Revenues
The proposed MBA requires an investment of $142,950 for the first year of operation.
The program starts to make money from the second year of operation. According to
projections, the program will have paid for itself by the fifth year of operation. From the
fifth year, the program becomes a profit center for UMR, generating over $70,000 in
revenue annually beyond expenses annually.

FORM PG: Program Characteristics and Performance Goals

A.      Student Preparation and Qualifications
All MBA program applicants are required to take the Graduate Management Admission
Test (GMAT) that has been administered by the Educational Testing Service, Princeton,
U.S.A. The test must have been taken within five years of the term for which the student
is applying. A minimum Total Score of 550 is required for admission consideration.

Pre-requisite
MBA applicants are required to have a bachelor's degree from an approved (accredited)
institution. International applicants must have a degree comparable to an approved U.S.
bachelor's degree from a university accredited by the appropriate governmental agency.
Applicants must have attained a GPA of at least 3.00/4.00 in their last two years of
coursework. Applicants are not required to have an undergraduate degree in business.
Students without an undergraduate business degree are required to have taken
microeconomic and macroeconomic theory, finance, management and organizational
behavior, business law, financial and managerial accounting, marketing, operations, and
inferential statistics. Applicants must also demonstrate proficiency in Microsoft Word,
Excel, PowerPoint, and Access.

All applicants must also demonstrate proficiency in English. Applicants whose first
language is not English and who attended educational institutions where the language of
instruction was not English, will be required to submit the score obtained in the Test of
English as a Foreign Language (TOEFL) or the International English Language Testing
Systems (IELTS) test. The minimum TOEFL score required for admission consideration
is 600 (paper based) or 250 (computer based) and the minimum IELTS score required for
admission consideration is 6.0.

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Enrolling students are expected to fall in the following three categories:
Experienced Sponsored Students – Off campus students from industry with at least three
years of work experience whose fees are being paid by their employers. It is expected that
40% of the students in the program would be directly sponsored candidates enrolling to
obtain a technologically focused MBA. This group will likely include information
technology people such as project managers who are transitioning into management,
information technology people such as systems developers who now require in depth
business knowledge to perform their job, and information technology end users who
recognize the value of leveraging information technology knowledge into management.
Experienced Non-Sponsored Students – Off campus students who have at least three
years of work experience who are paying their own fees. Like the first group, these
students are likely to have a strong technical background and are looking to advance their
careers by enrolling in a technologically focused MBA. It is expected that 30% of the
students in the program would be Experienced Non-Sponsored Students.
Inexperienced New Graduates – On campus students who have recently completed an
undergraduate business or technical degree and are interested in pursuing an advanced
business degree. It is expected that 30% of the students in the program would be recent
graduates.

Applicants would be reviewed by the faculty of the School of Management and
Information Systems, Business Administration Department before being accepted into the
program.

B.      Faculty Characteristics
The courses for the Master of Business Administration will be taught by existing
qualified Graduate Faculty in the School of Management and Information Systems and
by three new qualified Associate Professor level Graduate Faculty to be hired for the
program. The estimated percentage of credit hours that will be assigned to full-time
faculty will be similar to that found in other graduate programs at UMR: 75-100%.

Graduate Faculty at UMR are expected to participate in teaching, research, and
professional service. Faculty teaching in the MBA will be breaking new ground in the
way that information technology is being used to facilitate graduate business student
learning. To remain academically qualified, faculty are required to produce research
findings leading to publications in peer-reviewed journals and presentations at
professional meetings. Annual reviews, promotion and tenure, and annual salary
adjustments ensure the high quality of faculty performance.

C.     Enrollment Projections and Student Recruitment
Enrollment is estimated to be 35 students for per year until demand justifies further
expansion.

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Recruitment for the proposed MBA program will rely on current UMR graduate student
recruitment practices. Focused efforts will include presentations at professional meetings
and to technical communities, especially in St. Louis and Kansas City. Advertisements
will be placed in the UMR Alumnus magazine. UMR’s reputation as a source of
continuing education in technology will help to attract students to our technology-based
MBA.

D.      Student and Program Outcomes
The annual graduation rate is estimated to be 30 students per year. The special attributes
that the graduating students will possess include:

      Ability to integrate technology throughout an organization
      Systems management skills
      Tactical and strategic decision making skills
      Problem identification and problem solving skills
      Integrative and critical thinking skills
      Effective teamwork skills
      Leadership and communication skills
      Appreciation of global, economic, and cultural forces
      Awareness of the ethical responsibilities of managers

The Certified MBA (CMBA) exam is the first objective measure of a student's grasp of
the MBA skill set. Although it is not required by the students graduating from the
program to pass the CMBA, it is strongly recommended. The business disciplines taught
in the proposed program will prepare students to pass the CMBA exam.

The placement of the graduating students and their average salaries before and after the
completion of the program will serve as quantitative measures for gauging the program’s
effectiveness. In addition, an annual electronic alumni survey would be conducted to
determine the advancement in their careers, salary estimates, and general feedback they
may provide about the program. Annual employer surveys will also be conducted to
determine the performance of graduates and to learn employer requirements.

E.       Program Accreditation
The Association for the Advancement of Collegiate Schools of Business (AACSB)
International is a not-for-profit corporation of educational institutions, corporations, and
other organizations devoted to the promotion and improvement of higher education in
business administration and management. The School of Management and Information
Systems is a member of AACSB. To be eligible for accreditation, it is required to have at
least three years of graduates. The School of Management and Information Systems will
submit its eligibility application to the Pre-Accreditation Committee (PAC) as soon as the
eligibility criteria can be met.



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F.     Alumni and Employer Survey

National Alumni Survey
According to a recent Graduate Management Admission Council® survey of 2124
alumni who graduated with an MBA degree, respondents reported that technological
skills and the ability to integrate information from a wide variety of sources in their jobs
were among the most useful skills acquired from their MBA program. Furthermore, 34%
of the respondents received promotions at their first job. Of those who received a
promotion, 64% received one promotion, 59% received a promotion that involved a
change in job title, and 56% received a promotion that involved a raise.

National Employer survey
According to a recent Graduate Management Admission Council® survey of 690
companies worldwide who hire MBAs, the typical company planned to hire more new
MBA graduates in 2003 than it did in 2002 and expected hiring numbers to remain stable
from 2003 to 2004. By contrast, companies planned to hire fewer people from
undergraduate programs and non-business graduate programs in 2003 and 2004. The
number of people hired directly from the workforce (as opposed to right out of school)
was expected to drop from 2002 to 2003 and to remain stable from 2003 to 2004.

Companies surveyed estimated that thirty-five percent of their new hires from industry
hold an MBA. MBAs hired right out of school are expected to take a greater share of the
total mix of new hires each year from 2002 to 2004. In 2002, they accounted for 13% of
the hiring mix at the typical company that employs MBAs. In 2003, MBAs were
expected to represent eighteen percent of the new hiring mix. In 2004, their share is
anticipated to grow to 20%.

UMR Student Survey (Sample size – 796)
An electronic survey was conducted of current UMR students concerning their plans to
pursue a career in management: 45% of the respondents strongly agreed or agreed that
they would pursue an MBA program some time in the future and 34% of respondents
strongly agreed or agreed that they would pursue a UMR MBA Program. This percentage
translates to 270 UMR students who responded that they would pursue a UMR MBA.
The proposed program is looking at enrollment of 35 students. Hence, even if less than
15% of the respondents actually enrolled in the program, it would exceed the projected
enrollment.

UMR Alumni Survey (Sample size – 57)
UMR alumni were surveyed to estimate the demand for an advanced business degree at
UMR: 77% strongly-agreed or agreed to pursuing an MBA program and 44% have a
strong or a light preference to an accelerated MBA program (12-18 month program).

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Also, when inquired about providing employment opportunities for the graduates from a
program of this nature, 33% expressed a strong interest in hiring graduates.

St. Louis Technical Group Survey (Sample size – 26)
The proposed program was formally presented to a St. Louis technical group consisting
of members of a major Enterprise Resource Planning System vendor users group in the
St. Louis region. Most members in this group have a strong technical background.
Following the presentation, a survey was administered which asked about their plans for
an advanced management degree and their opinion of the proposed program. Among
attendees, 84% did not have an MBA. For those without an MBA, 64% were strongly
interested in the proposed MBA program. Overall, 46% of the attendees would be
interested in sending their employees to a program of this nature and 78% of the
attendees would consider employing graduates of the proposed program.

G.      Institutional Characteristics
A strong market demand exists for a technology based MBA program in the state of
Missouri and on a national level. To remain a leader in our rapidly changing world, UMR
chose to create a School that marries business and technology. The School of
Management and Information Systems capitalizes on the rich science and engineering
heritage of the University to offer business, finance, economics, information technology,
and information science courses. As a result, students graduating from the proposed
MBA program will emerge with a base of knowledge that prepares them to be managers
and entrepreneurs in industry and, ultimately, leaders in what is becoming a technology
driven/dominant world. The proposed MBA program is a natural extension to Missouri’s
technological university.

The list below consists of existing faculty who will be participating in the development
and in the teaching and research activities associated with the program.

Dr. Gregory Gelles, Chair and Professor, Economics and Finance
Dr. Gelles’s research interests include mathematical economics, decision-making under
risk, finance, and forensic economics.

Dr. Lance Gentry, Assistant Professor, Business Administration
Dr. Gentry’s research interests include new product development with an emphasis on
forecasting market demand for radical new products and on how consumers interact with
technology.

Dr. Bih-Ru Lea, Assistant Professor, Business Administration
Dr. Lea's research and teaching interests include Management Accounting Information
Systems, Enterprise Resource Planning, Supply Chain Management, Business
Simulation, and Manufacturing Performance.



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Dr. Morris Kalliny, Assistant Professor, Business Administration
Dr. Kalliny’s primary teaching areas are marketing and international business. His
research interests include international business strategy, internet advertising,
international advertising and cross cultural consumer behavior.

Dr. Caroline Fisher, Professor, Business Administration
Dr. Fisher’s teaching and research interests include customer focus and satisfaction,
teamwork, leadership, service development, and business excellence.

Dr. Sundar Srinivasan, Post Doctoral Fellow, Business Administration
Dr. Srinivasan’s teaching and research interests include Enterprise Resource Planning,
product cannibalization, supply chain management, quantitative modeling, and
forecasting.

Dr. Xuejing Xing, Assistant Professor, Economics and Finance
Dr. Xing’s research interests include finance, applied finance, and time series analysis.
His recent work includes examinations of reasons for the equity premium.

In conclusion, the proposed MBA program at UMR is a profit generating, high impact,
and high demand professional degree program. It is designed to meet the specific
occupational needs of the state and local community as well as the educational needs of
students, all of which is entirely consistent with the University’s mission statement.

Appendix A -- Clarifying Comments from CBHE

The clarifying comments from CBHE were addressed in some detail in the UMR
program proposal. The key points are summarized as follows:

A.     Alignment with the Mission of UMR
The proposed business administration program is well aligned with the UMR mission of
educating tomorrow’s leaders in engineering and science. UMR is recognized as
Missouri’s technological university. UMR’s strategic plan states that the education of
leaders in engineering and science requires outstanding programs in management,
humanities and the social sciences. This proposed program will allow UMR to graduate
advanced business administration students who understand technology and its application
in business. The proposed MBA program with a focus on technology and Enterprise
Resource Planning will strongly support and enhance the UMR mission.

B.     Student and Market Needs
Overall national demand for graduate business education was considered by the National
Center for Educational Statistics, Baccalaureate and Beyond Longitudinal Study
conduced in 2001. The study found that there are 16.5 million students enrolled in a
postsecondary degree program of which 44% were enrolled in a baccalaureate degree. Of
this number about 44% planned to go on to enroll in a higher degree and about 32% of
them planned on pursuing a masters degree in business or management. On the national
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level, therefore, over one million postsecondary students expressed an intention to
eventually enroll in a graduate business degree program. Data for the same year collected
by the National Center of Education Statistics indicated that 120,785 masters diplomas
were awarded in business and management studies. There is indeed a large national
demand for business graduate education.
The same high demand for business education is evident in Missouri. Data published by
the Missouri Department of Higher Education for degrees awarded in the state through
2003 showed that business and education were the top fields in which masters degrees
were awarded and in which the greatest growth in masters degrees was occurring. In FY
2003, 5,869 masters degrees in business and management were awarded.

The proposed MBA is an innovative, technology focused program that addresses
employer’s needs for advanced business education. Recent MBA alumni in a national
survey indicated that two of the most important skills acquired in their degree program
were their technological skills and their ability to integrate information from a wide
variety of sources in their job functions. These skills are fundamental to the design of the
proposed MBA.

Industry support for the program is strong. The MBA was formally presented to a group
from the St. Louis region consisting of technology workers considered to be prime
candidates for the degree. These were people with strong technical backgrounds who
implement, support, or manage business software systems. They expressed a strong
interest in the proposed program for their own career development. When asked about
employing graduates at their firm the vast majority said they would hire graduates of the
proposed program.

C.      Efficient Use of Resources
The proposed program maximizes the use of existing faculty and facilities for the
development and implementation of the program. Adoption of the MBA will not lead to
the deletion of any programs at UMR. The MBA will enhance the engineering, science
and arts programs on campus. As Missouri’s technological university, UMR provides a
state-of-the-art technology environment for its students. The proposed program aims at
taking advantage of this core competency of UMR for the proposed MBA program.

New courses in the proposed program will be taught by existing faculty from the School
of Management and Information Systems and by the proposed new faculty hires. Existing
offices, meeting rooms, computer laboratories, and research facilities within the affiliated
academic departments will be used for the development and delivery of the program. The
School of Management and Information Systems has extensive expertise with the
information technology that will support the MBA. The School now offers a graduate
certificate and an undergraduate emphasis area in Enterprise Resource Planning Systems.

D.    Duplication of Programs and Collaboration
The proposed MBA program does not duplicate any existing program in the State of
Missouri. There is no MBA program in the state that integrates technology with
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Enterprise Resource Planning and combines on campus with distance learning in the way
that this program does. Accredited business schools offering MBA degree programs in
the state include University of Missouri-Columbia, University of Missouri-Kansas City
and University of Missouri – St. Louis, Southwest Missouri State University, Southeast
Missouri State University, Central Missouri State University, Northwest Missouri State
University, Washington University, and St. Louis University. The programs at these
schools are not technology focused MBA programs.

The proposed MBA program is based on the use of Enterprise Resource Planning (ERP)
system technology. It is planned that the proposed program will collaborate with leading
Enterprise Resource Planning (ERP) vendors for the development and delivery of the
courses. The spring Integrated MBA Core course relies on an integrated, case-based
pedagogy facilitated by the ERP software. Technology and enterprise development serve
as the interweaving threads that bring the business functional disciplines together.
Fundamental concepts are dealt with in the context of the overall business processes
instead of being studied in isolation. Special emphasis is placed on business ethics and
personal skill development in negotiation, teamwork, leadership, and communications.
The summer practicum requires completion of a major real world project for experiential
based learning. The fall concentration courses will be included for off campus access
within the UMR School of Extended Learning.

Program Uniqueness

Technology is one of the interweaving threads that integrate the functional disciplines. It
is planned to use Enterprise Resource Planning (ERP) software to aid this process. ERP
software is known for its tight integration and so is the nature of the proposed spring
core. The proposed curriculum incorporates integrated technology as the environment for
studying business functionality and decision-making.

Enterprise development is the second interweaving thread that would integrate the
functional disciplines. The spring core starts by providing the student groups with a new
product and throughout the semester they study concepts that help educate the
development process.

The proposed MBA combines mandatory residence requirements and optional distance
education opportunities. The availability of distance learning for an MBA program in
Missouri is limited. In the proposed program a student may complete up to half of the
degree requirements off campus by pursuing an off campus summer internship and
enrolling in elective distance education concentration courses.

The proposed program is a calendar year program. Students start the MBA in January and
can complete the degree in December.
The summer practicum requires real world project experience. Students apply classroom
theory in extensive experiential learning.

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Integrated Core Uniqueness

The initial spring term consists of one integrated core course for 18 credits. There are
very few MBA programs in the country that deliver a course of this nature.
The initial spring term is based on one overall business case. Business scenarios
introduced as the case unfolds lead to the study of the functional disciplines. In most
existing business curricula, the functional disciplines are taught as separate courses
employing distinct and unrelated cases within the courses.

The integrated core provides an opportunity for team-based learning and leadership skills.
Although other programs offer team-based projects, project teams typically vary for
every course and hence the continuity of the team in understanding the business process
as a whole is lost. The proposed program provides a team-based learning approach in an
integrated environment.

E.      Distance-Based and Off-Site Programs
The proposed MBA combines mandatory residence requirements and optional distance
education opportunities. The availability of distance learning for an MBA program in
Missouri is limited. In the proposed program a student may complete up to half of the
degree requirements off campus by pursuing an off campus summer internship and
enrolling in elective distance education concentration courses.

Appendix B -- UM System President’s Criteria

A.     Impact on Other Programs
The implementation of the proposed MBA will not affect the quality of existing programs
at UMR. The only graduate management degree currently offered at UMR is the Masters
in Engineering Management offered by the Engineering Management Department. This
program is specifically targeted at engineers and requires an engineering or science
degree as a prerequisite for the program. The MBA broadens and diversifies management
education on campus to include business administration and to serve non-engineers as
well as engineers. The proposed program will enhance the reputation of UMR as
Missouri’s technological university.

The proposed program does not duplicate any existing program within the state. The
proposed program is unique in the way that technology and Enterprise Resource Planning
are considered in the curriculum. Technology is one interweaving thread that integrates
the functional disciplines. Enterprise Resource Planning (ERP) software provides the
environment for studying business operations and managerial decision-making.
Enterprise development is the other interweaving thread. The core course starts with
student groups introduced to a new product case scenario and throughout the semester
they study concepts within the case that help educate the entrepreneurial process.

The proposed program is unique as a calendar year program and in the way mandatory
residence requirements and optional off campus opportunities are combined. Students
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begin the program in January and have the ability to complete the degree in December.
Students enroll in the initial core course on campus in the spring, but can then do an off
campus internship to satisfy the summer practicum requirement and do the fall elective
concentration courses by distance education. Thus, a student following this pattern would
complete the degree within the year and would have been off campus for half of the
degree credit hours.

A growing and critical need for a technology business program in the state of Missouri
has been identified. The proposed degree program is consistent with the institutional
mission of the University and responds to this need in an efficient and cost-effective
manner.

B.     Market Analysis
According to the Missouri Department of Higher Education report entitled Historical
Trend in Master's Degrees Conferred by Public and Independent Institutions, by
Discipline Areas, FY 1981, FY 1999-FY 2003, business and education are the top fields
in which masters degrees are awarded in Missouri and in which the greatest growth in
masters degrees is occurring.

Data from this report are shown in Table SE-2 for the top six fields in which masters
degrees were awarded within Missouri an in the United States can be found on page 1f
and 1g.

C.     Business Plan

1.     Financial Projections

The MBA program should begin producing a profit in its second year of operation. One-
time expenses in the first year combined with a partial year of enrollment will result in a
loss for that year. We will hire new faculty to begin in the fall semester although the
MBA classes will not begin until the spring semester. The unique nature of the program
and the need for the faculty to integrate their disciplines for the initial spring course
requires them to be available on semester earlier. The loss will be recovered from the
profits during years two and three.

The one-time expenses that will be incurred during the first year are for capital
equipment, non-capital equipment, consultant travel, and library materials. Library
materials will continue to be purchased throughout every year of the program.

Recurring expenditures cover faculty salaries and benefits, administrative expenses, and
teaching assistants. Three new faculty positions are built into the budget to cover the
MBA courses. Graduate assistants will be used to support the faculty teaching in the
program, especially with integration of ERP into the classes.


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2.     Recruitment

Recruitment efforts will begin a year before the program commences. Recruitment
materials will include a website, posters, and brochures. Recruitment activities will
include advertisements in the UMR Alumnus magazine; listings with Petersons and
similar MBA directories; direct mail; visits to businesses, professional association
meetings, and other campuses; participation in MBA fairs; and phone calls. Further
details are provided under the action plan of the marketing plan below.

3.     Retention

Retention in a program that is developed for working professionals can be difficult
because of the outside (work and family) demands on students. Results from other
programs suggest that 85 percent of those beginning such a program will complete the
degree. We expect that 30 out of every cohort group of 35 students admitted will
complete the degree. These retention figures were used in developing the budget.

4.     Employment of Graduates

Many of the students entering our MBA program will be employed at the time of
admission and will return to that employment at the end of the first semester. These
students will not be looking for employment. On the other hand, their additional
education will result in promotions, pay raises, and additional job offers.

Some entering students will be unemployed or leaving their companies. For these
students, the job outlook for employment profiles that would match their skills is very
strong. The projections for employment of computer and information systems managers
is expected to grow much faster than the average for all occupations through the year
2012. Among managers, the numbers of computer and information systems managers
will grow the fastest, by 36.1 percent. The job outlook for employment profiles that
would match the students graduating from the proposed program is very strong. The
future will be especially bright for managers with formal education and advanced
technical knowledge acquired through computer-related work experience. Opportunities
in management will be best for workers possessing an MBA with technology as a core
component, advanced technical knowledge, and strong communication and
administrative skills.

5.     Advisory Board

The advisory board of the School of Management and Information Systems will also
serve as the advisory board for the MBA program for the foreseeable future. The
proposed program has already received strong support from the School’s Advisory
Board. Several adjustments were made to this proposal based on their advice. The board
will help with the continuous improvement of the program to assure that the curriculum is
current and valued by industry.
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6.     Evaluation

The program will be evaluated on demand, enrollment, retention, and graduation figures;
placement of graduates; and satisfaction of students and employers. The program will be
assessed on an annual basis as part of our assessment for accreditation for AACSB.
These evaluation procedures include evaluation of the program’s productivity, student,
alumni, faculty, and employer surveys, and tracking of the number and academic quality
of the student applicant pool. Demand, applications, enrollment, graduation, placement,
results of the Certified MBA exam, and salary increases will be primary indicators of the
strength of the program. See the marketing objectives below for more information.

D.     Marketing Plan

1.     Marketing Objectives

Demand: 100 inquiries per month by the end of the first year of promotion.
Applications: 50 applications per year.
Enrollment: 35 students enrolled in each class.
Retention: 30 students completing the program out of each cohort group.
Placement: 100 percent of students employed within three months of graduation.
Salary Increases: Alumni averaging a 50 percent increase in salary within three years of
graduation.
Results on the Certified MBA exam: Graduates averaging 80 percent or higher.

2.     Target Audiences

Three distinct target audiences exist for potential students.

Currently Employed People—this group includes information technology people such as
project managers who are transitioning into management, information technology people
such as systems developers who now require in depth business knowledge to perform
their job, and information technology end users who recognize the value of leveraging
information technology knowledge into management. UMR alumni would be most likely
to select our MBA.

Employers—this group includes companies that employee people in the information
technology field or that use technology extensively, especially those that use or are
considering using ERP. These employers would sponsor selected employees, paying
their expenses and providing practicum projects. The companies represented on our
Advisory Board would have a high probability of sponsoring students because of their
ownership of the program.



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New Graduates—students who have recently graduated or about to complete an
undergraduate business or technical degree and are interested in pursuing an advanced
business degree. Current UMR students would be more probable to select our MBA.

3.     Action Plan

A variety of marketing activities will be used to reach the specified target markets. First
will be the development of a website that provides information about the program and a
link to the application process. This website will primarily provide additional information
to those who become aware of our program through other marketing activities.

To reach UMR alumni and make them aware of our MBA, we will place advertisements
in the UMR Alumnus magazine that provide contact information and the address of our
website.

We will reach current students through the use of posters distributed on campuses and our
presence at graduate school fairs. Greatest emphasis will be given to the UMR campus,
but posters will be sent to other campuses and faculty/staff will visit other campuses as
time and funds permit.

To reach both companies that might sponsor employees and the employees themselves,
MBA faculty/staff will present to St. Louis technical groups, starting with one that
consists of members of a major ERP system vendor users group. Additionally, we will
visit human resource managers of large businesses in the area that employ ERP systems
to make them aware of the program. These individuals often provide information about
educational opportunities to the organization’s employees. We will also target other
professional association meetings in St. Louis, Kansas City, and other nearby
metropolitan areas.

We will also want to increase awareness of our program among people who have an
interest in attending an MBA program. To reach them, we will place information about
our MBA with Petersons and similar MBA directories, both print and on-line. We will
also attend MBA fairs as time and funds allow. These fairs are similar to a trade show
where the exhibitors are MBA programs from around the world. Those interested in
pursuing an MBA can obtain information about a variety of programs in a short period of
time.

Finally, we will use email, direct mail, and phone calling. Those who express an interest
in our program need to be contacted multiple times in order to convert them to registered
students. We will mail brochures and other relevant materials to them. We will use both
email and the telephone to answer their questions and encourage them to select our
program. These methods will also be used to inform our Advisory Board that the
program has been approved and we are accepting students.


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4.     Campaign

The marketing campaign will stress both the uniqueness of our program and the high
level of demand for MBA graduates with a technology focus. The major marketing
pieces will be the website, a poster, and a brochure. Each piece will feature the benefits
of the new program and encourage prospective students to take three actions:

Explore the MBA website.
Visit campus and speak with faculty in the MBA program.
Apply for admission to the MBA program.

After the first year, promotional pieces will be modified to include information about
student projects and the outcomes of these projects. Once we have information about our
students and later graduates, it will be added to our marketing pieces.

5.     Evaluation

Each marketing activity will be evaluated by the number of inquiries, applications, and
enrollments it generates relative to its cost.




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