How You Make Money Online

How You Make Money Online How to get started? © 2007 by Nick Grbin This is a free information e-book distributed by www.howyoumakemoneyonline.com. You should not have paid for this………...if you did, please contacts us: E-mail: nick@howyoumakemoneyonline.com Webmasters: If you want to swap links with us please place our link on your site and e-mail your link to us including where we can find our link on your site and we will reciprocate with a link to you! For further instructions click here Note only relevant links will be considered. E-mail: link@howyoumakemoneyonline.com *Please note: I give permission for this e-book to be passed around for FREE on the condition the original content is not altered or copied in any way* Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 1 TABLE OF CONTENTS Page 1 2 2 3 5 6 7 9 10 12 13 Table of Contents Introduction Developing a Niche Product Why write a Business Plan? Designing a Web site What’s in a good Domain Name? Writing good sales copy Choosing your Web Host Ezine Marketing Magic SEO Search Engine Optimization! Why are eBooks the best way to sell on the internet? Why you should have an online Newsletter? Freeware Internet Tools Submission tools: Add your URL to Google Submit your articles Get more traffic Free Auto responder Get more traffic FTP FireFTP FileZilla 2007 Free HTML tools Arachnophilia EZ JavaScript Create PDF documents CutePDF Recommended Internet Course to get You Started Internet Software to get You Started Internet eBooks to get You Started The Rich Jerk Honest Riches 2 Work Smarter Not Harder DISCLAIMER AND/OR LEGAL NOTICES 14 16 16 16 16 16 16 16 16 16 17 17 17 18 18 18 19 19 20 20 20 21 21 Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 2 Introduction Thank you for downloading my e-book. My goal with this guide is to provide valuable information to beginners in the Internet marketing community. The key to success is to work smarter and not harder. Make sure, you conduct proper research before undergoing any major online business venture. You will need to test strategies and ideas before fully committing. As you read the following this will become apparent. Good Luck!!!!!! Developing a Niche Product When looking for a product to sell on the internet you must apply principles of common sense. Like anything, you must apply your due diligence and research your targeted customers. If anyone makes wild claims that making a fortune on the internet is easy it’s probably a scam. Beware, no one can guarantee a fortune. Like anything, it takes a lot of careful planning, research, education and a lot of hard work. Find Your Passion The truth is you can make millions of dollars online but it takes lots of work. The first thing you need to do is find your passion. It’s a lot easier to develop an online business when you really love the service or product. Think of things you have a lot of knowledge about. What do people ask you about? So how do you translate your passion into a successful online business? Just focus!!! Some people love certain hobbies, others sports, some love cars and others love education. Whatever it is just stop and think. Make a list of things you like and write them down. Now you’re ready to do some research. You basically need to make sure other people are interested in your passion. This is the first step. You are identifying a targetable niche market. This is critical to your success. You must study the niche market and then develop a product or service that solves people’s problems. Unfortunately, most people do this the wrong way around. They develop a product or service and then find there is no market for the service. Identify a targetable niche market Check out the online newsgroups, discussion boards, chat rooms and type in your keywords in Google to locate markets that relates to your passion. You also need to research your competitors and how they cater for these markets. Obviously, if there is good demand for your product or service, and few businesses catering for their needs your chances for success is high. Too many competitors or low demand means it’s not viable. Some keyword tools that may be useful in gauging demand are Word Tracker and Yahoo Overture’s Term Suggestion Tool. These internet tools assist you in researching which keywords are frequently searched by your targeted market and will identify your competition. Overture will tell you how many times words or phrases were searched in Overture in the last month. If there is already too much competition Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 3 selling your product or services or not enough customers buying or searching for your keywords, then it’s best to find another niche market. That’s why it’s important to identify a targetable niche market first. Develop your Product or Service Once you have identified the niche market and a product or service people want it is time to either source or develop the product or service. This is a whole new topic within itself. It is sufficient to say that you can either source the product from a wholesaler or perhaps drop ship the product. If it’s an information product you can write your own eBook or hire someone to write it and sell the product electronically online. Most people convert their information into PDF format or purchase software programs that convert the information into an eBook format. The next step is to write effective sales copy. Once again you can educate yourself and write the sales process yourself, or hire an expert to do this. Your sales letter must be compelling and it must address your customer’s problems with a solution. It has to be something they need or want. In other words, you must address the niche market and then sell them the product. Try to automate this process as best as you can. You must have good sales copy, an automated ordering system such as Pay Pal or click bank, a plan to contact customers such as email or newsletters, ads, headlines etc to attract traffic to your website. This is an ongoing process and you should be constantly testing, tracking and revising this process. Remember when you plan to succeed, you will succeed, but when you fail to plan, you will fail. Why write a Business Plan? Making money online isn’t as easy as you think. It requires careful planning and an analysis of the competition. If you purchased an existing offline business and required a substantial bank loan, the lending institution would require you to present a Business Plan. Even though you can set up an online Internet business with only a couple hundred dollars, it is a good idea to write a Business Plan. A Business plan will help you identify exactly how your business will succeed. It will also help you find ways to gain an advantage over your competitors. A well written business plan is an excellent blueprint and motivator for your business. It can be a basis on how to drive your business to the next level and beyond. You can download great samples of business plans on the internet. It basically consists of an executive summary of your business (usually 1 or 2 pages), description of your business, market strategies, competitive analysis, development plan/and or operational strategy, financial plans and appendices if applicable. There are many books and free online resources explaining how to write a business plan. There are hundreds of sample business plans to study. Writing a business plan will guide you on starting a business. It will ensure you do an in depth analysis of your customers, competitors and your chosen niche market. It can be continuously Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 4 reviewed and updated and will help you keep focused on your business. It is paramount that you firstly research whether a niche market actually exists for your chosen product or service. This exercise will save you a lot of time and money because it will assess the business viability and profitability before you anything else. I highly recommend you do a SWOT analysis: Strengths, Weaknesses, Opportunities and Threats as part of your business plan. This is a great way to assess the viability of your business. This should be part of the competitive analysis of your business plan. The first part of the SWOT analysis is to identify the above four attributes of your proposed business or niche market. For example, strengths are the internal factors that are a benefit to the project. The internal positives may be your skills and knowledge in the niche market, low set up costs, no loans required, automation of the web site and your uniqueness. Weakness: Weaknesses are the internal factors that negatively affect the project. The internal negatives may be lack of knowledge regarding your competitors, lack of planning, is the market large enough? How much is the cost of advertising to gain traffic to your site? Opportunity: Opportunities are the external factors that may lead to further development of the project. External positives are factors such as industry growth. Threats: Threats are the external factors that may lead to the diminution of the project. External negatives such as governmental law changes, social trends and competition may impact on your business. The second part of the SWOT analysis is to take on board the information supplied in the first part and then identify the strengths, weaknesses, opportunities and threats as they seem to apply to/in your business. This is the strategies and actions that you will apply to maximize on the business strengths and opportunities, whilst minimizing the effects of the weaknesses and threats. The benefit of the SWOT analysis is to assess whether the niche market is viable. You must find the market first and then develop the product or service. Too many people make the mistake of developing the product/service first and then searching for the market. Often they have wasted their time by learning there was no market in the first place. The SWOT analysis can save you a lot of time and money by properly researching your market and competitors. Another advantage of the SWOT analysis is that you can maintain a competitive advantage. Constant research analysis and education will help you identify and understand important trends. Continually listening to your customers will ensure you are meeting their needs, solving their problems and uncovering new niche markets. As you can see, a well written and researched Business plan may mean the difference between achieving success or failure. As Nike says “Just Do IT”. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 5 Designing a Web site When designing a web site you need to keep in mind the needs of your customers. Your web site needs to be user-friendly not fancy and confusing. You need to plan a navigation that compels your visitors to click and buy. Too many people make the mistake of spending thousands of dollars making a web site look fantastic but hard to navigate and difficult to follow the sales process. The result their visitors end up leaving and there is no sale. A lot of sales are lost because people can’t find what they were searching for. The Headline Internet buyers are unforgiving. Read my article on sales copy. You only have precious seconds to convince your visitors to buy. A Headline is your attention grabber. It has to compel the visitor to read your sales copy and buy! Simplify the process. Study your competitors or similar sites to get an idea of what is a good web site. It is a good idea to draw on paper a list of all the content, images, products etc you want to include on your site. Draw your homepage etc and lay them out on a table. Then pretend you are a visitor and ask yourself was this easy to navigate? Was I compelled to buy? Get other people to test your design as well. Build the website So how will you build your site? There are plenty web designers eager to build your web site and most are expensive. Nevertheless, you only need to do a simple site. You could learn basic HTML and build it yourself or better still buy something like Microsoft FrontPage which allows you to build professional looking web sites effortlessly. Believe me it’s a simple process. Building it yourself is the best way to go. You have complete control and you can maintain the site yourself. Furthermore, many web hosts provide an online web site builder that are easy as 1 2 3. They are WYSIWYG, (What You See Is What You Get). They also supply free shopping carts, scripts for Pay Pal and so on. Hiring a web designer If you have big budgets then hire a web designer or web master. Be aware this could cost you an unnecessary fortune. If you do hire someone make sure they create a basic site with a professional looking logo, graphics and payment features you need. Also, make sure you have complete control of your web site. Otherwise, you will have to hire them for every little update. My Tip: Go to your local University or College and hire a talented student. They will appreciate the work and you’ll get a great web site for a fraction of the cost. HTML online resources There are many great online resources to teach you HTML. It really isn’t that hard. Check out these FREE HTML tutorials. www.davesite.com/webstation/html or www.htmlgoodies.com The important thing to remember is to keep your web site simple. You should focus on the sales copy not a flashy beautiful web site. Having fancy graphics and banners with flash is a waste of time. The text should do the selling. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 6 The sales process should run from top to bottom. Test your website Now, its time to upload your web site to your host and test it. You will need a FTP program such as CuteFTP to upload your web pages. Your host will provide information on how to do this. Finally, you should test your web site on various browsers such as Internet Explorer, Netscape and FireFox. If possible try to test it on older computers with older versions of Netscape and Internet Explorer. There are still many people out there with old computers and old operating systems. You should keep this in mind when designing your web site. The whole idea is to get a sale not entertain. Keep it simple and you should succeed What’s in a good Domain Name? There are many important steps in building a successful online Business. Choosing a rich keyword content domain name is one of them. Fortunately, registering a domain name is a simple process. The hard part is getting a good domain name. Personally, I prefer the www.something.com domain names because .com is a global extension and everyone remembers them. It is important to find a domain name that tells your customer what to expect on your web site. That’s why many companies obtain domain names with their brand name. For example, www.microsoft.com, www.panasonic.com. I don’t have to explain what Microsoft or Panasonic sell. The obvious benefit of short specific domain names is that, it makes your site easier to find. However, many good short domain names have been taken so you may have to obtain a domain phrase. Get your own unique domain name When choosing a domain name you must get your own unique domain name. I do not recommend getting free domain names with someone else’s name included. There are many reasons for this. The main one is that your domain name is not unique and you cannot easily move to another web site. You have no flexibility to move to a better hosting company. With your own unique domain name, you can move your web site from one host to another and your customers will find you wherever you are. With a domain name that relates to your Business, customers are more likely to click onto your web site. Get a rich keyword domain name It is also important to obtain a domain name that is easy to spell, remember, and is catchy. You want people to remember. My domain name is www.howyoumakemoneyonline.com. Although, I would have preferred fewer words, the good ones were taken. So I chose to find a domain name that contains several of the keywords my customers are looking for. Search engines give high weighting to keywords in a domain name. When you register a domain name you’ll learn that letters, numbers and hyphens are acceptable. There are certain rules regarding what a domain name can and can’t include. Every domain registering site explains this. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 7 Hyphens can often clear up confusing names. If you would like help with choosing domain names try Overture’s Term Suggestion Tool at http://searchmarketing.yahoo.com/rc/srch/ or www.whois.sc Check for expired domain names Another suggestion is to check the availability of domain names which have not been renewed. If you’re lucky, you may find a suitable name for your business. The other added benefit is the residual traffic left over from the last business. That means some free traffic which is half the battle. Traffic means visitors and visitors can mean sales. Writing good sales copy In a traditional Business you have face-to-face, personal contact or speak over a phone. However, on the internet the customer only has contact with what is written on your website. Therefore, the importance of sales copy cannot be underestimated. In most cases you may only have about 30 seconds to attract someone’s attention. Explain the benefits not the features When writing sales copy explain the benefits of your product or service not the features. Customers want a reason to why they should buy your product or service. The first thing you need to do is grab their attention, arouse interest, stimulate a desire to buy and finally ask for the sale. In other words, direct the customer into action. The Headline As I already mentioned, you may only have seconds to grab the customer’s attention and stimulate them into action. The first element of your sales copy is your Headline. The headline is the attention grabber. It should be a short statement no more than a few short sentences which is specific and promises a clear benefit to the customer. This is the most important element in your sales copy because it usually determines whether your customer will read on. Headlines that compel you to read on Below are some examples of attention grabbing headlines; John Carlton: Mysterious Arizona “Human Computer” Humiliates Wall Street “Experts” for 21st Consecutive Year! 14 Ingenious (but perfectly legal) ways to reduce your tax! How To Build Your Own Corporation Without A Lawyer For Under $50 Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 8 The above headlines stand out. They arouse interest and compel you to read on. Your sales copy must be noticed and an effective headline will draw in the customer. The headline accounts for 80% of the success for any sales copy. It is an ad for your ad and summarizes the benefit of your product or service. Most people scan the headline and make a decision to read on based on the headline. Headlines determine success or failure The only purpose of the headline is to attract customers’ attention and get them to read the body of the sales copy. Now that you have attracted the attention of your customer, it is critical to hold their attention. The headline and opening few sentences of your sales copy will make the difference between success and failure. Now you need to hold their attention and the best way to do this is to appeal to their emotions. Make it personal and get them involved. For example, you could tell them how you started out and eventually succeeded. People relate to personal experiences similar to their own. In this way you can hold the customer’s interest and compel them to continue reading. Establish credibility Make sure that everything you say is the truth. Do not make things up! You need to establish credibility and this is vital on the internet. Without it, there will be no sales. Customers cannot see you face-to-face. They do not know you and most are highly skeptical. How do you do this? Be specific in your statements. Use facts and figures that are verifiable and quote your sources. Give specific amounts and timeframes when quoting incomes. Do not use generalities when quoting figures. People want actual figures not guess work. Testimonials Testimonials can offer the best credibility. Your testimonials can counter any objections the customer may have. You can get testimonials by giving away your product or offering a free trial. You should invite feedback from your customers by offering a contact email address. Make sure you ask permission to use their testimony. Be patient, this takes time but is worth it. If you can get experts in the field to endorse your product or service that adds even more credibility. Guarantees Other factors to consider are guarantees. Money back guarantees can take the risk out of buying your product and increase sales and credibility dramatically. Using bullet points to accentuate benefits is a good idea. It makes it easier to read your sales copy and directs the reader’s attention to why they should buy your product. It is easily scan able and jumps out of the page. Remind the customer that your product saves them time, money and effort. The price should help the customer feel they are getting a bargain. Free bonuses and discounts also compel the customer to build immediately, especially if it is time limited. You must create a sense of urgency so customers will buy immediately. Having a newsletter and free tips is also a good idea and can help with backend sales. P.S and P.P.S at the end of a sales letter has a powerful effect. It summarizes the sales copy, main benefits, guarantee, bonuses, price, and time limited Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 9 offer. You can also give them a final opportunity to subscribe to your newsletter. Write a book Finally, writing a book can do wonders for credibility. You could offer this as one of your bonuses. Make sure you are clear with your subject manner, research it properly, proof read it and convert it into an eBook. A final tip: Study sites that sell internet marketing products. They all use the same basic formula. If you model your sales copy on successful web sellers you should do well. Remember, you don’t have to reinvent the wheel. Just model yourself after other successful internet marketers. Choosing your Web Host This is another important step in developing a successful online business. Consider your web host as a Business Partner. There are many factors to consider and I will discuss them briefly shortly. Research their reputations and reliability. The old adage is true, “you get what you pay for”. Check what their backup systems are like, their technical service and the performance of the server. Make sure it’s fast and efficient because “time is money”. If the system is down, you could potentially be losing a lot of money. Your web site is automated and is working for you 24 hours a day, 7 days a week, so should your host. Your reputation is on the line, so make sure you get a good web host. As already mentioned you need a fast server, FTP files transfer, SSH (Secure shell) to encrypt data between your web site and customers when they are purchasing items, full email services, CGI (common gateway interface) with full CGI-bin access. You want a web based administration interface to manage your web site via the web and access to server logs to analyze your web site traffic. You want reasonably web space (most are between 10 -50 mb), excellent scripts, software etc. Avoid FREE services because you’ll get shotty service, a domain name with another business name on it, no control over advertising on your site, pop-up windows which annoy your visitors. You will get a slow connection, poor customer service and unreliability. All your time and energy is promoting someone else’s website. You could be shut down at any time if you’ve accused of spamming without an opportunity to defend yourself. There are so many negatives it’s just not worth it. Choose your web host carefully. I would recommend ipower. Here what you get for US$7.95 month: • • • 300 GB / 2,500 Emails 3000 GB of Bandwidth 1 FREE Domain Name Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 10 • • • • • • • • SSL / CGI / PHP / MySQL E-Commerce Enabled Marketing / Content Package Credit $30 Credit $50 Website Builder & Templates Host 6 Domains in 1 Tech Support (available 24/7) 300 GB of space is huge considering most hosts only offer 10mb. The above plan has been the number 1 seller since 2003 worldwide. Their package and service is outstanding and only $7.95 a month For more information: Click Here Ezine Marketing Magic Click Here How To Start Your Own Successful Online Newsletter Or Ezine is an eBook written by Michael Rasmussen”. Marketing online is certainly a challenge. A method that has propelled daily thousands of visitors to his site is Ezines. Ezines are a great marketing tool that can boost your credibility and begin the trust cycle with your readership. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 11 Yes, you should still make sure you have search engine optimization, a great PPC campaign, excellent affiliate Programs and advertising. However, according to Michael Rasmussen, publishing your own highly successful newsletters is more effective. Ezine marketing costs much less! In "Ezine Marketing Magic", there is a wealth of information that is a result of Rasmussen’s hard work publishing successful newsletters. He outlines information you can use to create your own highly successful newsletter or Ezine. Ezine subscriptions have become popular on the web. Ezine publishers often come to Ezine sites to pick up quality articles for their email newsletter or website. When your articles get picked up for reprints, you will often get a surge of traffic as your articles are introduced to their email list members or audience. Ezines can: Drive targeted traffic to your site Increase your opt-in email list Increase your own credibility, as others see your expertise on a topic Give your online business valuable exposure that no other method can achieve So, Ezines can be a highly effective marketing tool that can dramatically increase your traffic for little cost. Now, with all this said and done, how do you write an effective Ezine? What do you write about? Where do you publish it? Where can you get quality articles to suit your niche? Ezine Marketing Magic is designed to literally mentor you through each step of the process. Therein, lays its value. Everyone needs to learn from someone who already has succeeded. The eBook goes through how often you should publish Ezines, how to increase email subscription and develop a website to promote your ezine, how to avoid being labeled as spam, and numerous resources to promote your Ezine. While the real purpose of publishing an Ezine is to grow your email list, there's another benefit as well: you can earn income from selling advertising in it. This eBook is filled with real, reliable information that will show you every single step to take to creating a successful Ezine. He also provides viral marketing methods to promote your newsletter or Ezine. This book is virtually a manual that you can refer to continuously to Start Your Own Successful Online Newsletter Or Ezine. If you want further information click the above picture link. Its low price tag is definitely affordable and will drive your profits. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 12 SEO Search Engine Optimization! As a beginner you are probably wondering why search engine optimization is so important. Here is an interesting fact! Over 80% of all internet users find new web sites through search engines. This represents about 650 million people who rely on search engines to find web sites. That’s a lot of motivated people searching for information, and they clicked your site to find out more. To put it simply, high rankings on search engines means more visitors to your site and hopefully a lot of sales and customers. Having a nice site isn’t good enough. You need to have an effective strategy to target the right customers. The right strategy is crucial to your success and paramount to search engine optimization. So how do you get high search engine rankings? According to the December 31 2005 Google annual report, they rank pages using Page Rank. This was developed by Stanford University. It is a query independent technique for determining the importance of web pages by looking at the link structure of the web. Page Rank treats a link from web page A to web page B as a vote by page A in favor of Page B. The Page Rank of a page is the sum of the Page Rank of the pages that link to it. The Page Rank of a web page also depends on the importance of (or Page Rank) of other web pages casting the votes. Votes cast by important web pages with high Page Rank weigh more heavily and are more influential in deciding the Page Rank of pages on the web. In other words, you should try to establish inbound and outbound links with as many other important highly ranked web sites as possible. Make sure you link with sites that are relevant to your Keywords. Google’s ranking technology is protected by a trade secret so they will not reveal too much detail. However, they do explain that their technology employs text matching techniques that compare search queries with the content of web pages to help determine relevance. This is why you must choose your keywords carefully and ensure that your content is relevant. Merely, constantly repeating your keywords will not cut it. Most search engines when indexing a web site are examining the words that surround the keyword. It is important to have substance and relevance So this is the Strategy: You choose the correct keywords to attract your customers To get high rankings you must optimize your website for these keywords Submit your site to the major search engines such as Google Link to other websites that have your keywords Include relevant content on your website that matches your keywords Analyze and track the results Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 13 Target correct keywords You should optimize your web site because most people when searching for information only browse the first page. That’s often only 10 listings. Therefore, if you’re not on the first page, many people will never see your site. For a successful online marketing campaign make sure you target the correct keywords. The keywords must be relevant for your website and to the customers searching. Avoid the most popular keyword phrases because you will be in competition with millions of web pages and well established competitors. Choosing keywords that are highly competitive make it extremely difficult to get a high ranking in search engines. Only use keywords or phrases that are relevant to you and that are niche phrases. They must target your visitors who are interested in your products, not high volume search keywords dominated by well established competitors. Targeting the correct keyword is critical to success. Why are eBooks the best way to sell on the internet? One of the greatest benefits of selling eBooks is that it costs nothing to reproduce and customers receive free delivery. Best of all, every sale you make is nearly all profit. The cost of hosting a web site and collecting money via 3rd party operators such as Pay Pal is very low. No ongoing manufacturing costs Once you have an eBook, there are no costs that are associated with ongoing manufacturing. For example, once it is written, it can be downloaded indefinitely, the shipping is free so there is no distribution and no inventory costs because it is stored at your web host. If your customer takes a money back guarantee, you do not have arrange a product return. There are no bad debts because payment is immediate via your credit card merchant. You do not have to deal with suppliers and usually there are no customer complaints. As I already stated most of the sale is profit. Saves you time and effort Selling eBooks saves you a lot of time and effort. You don’t have to deal with most of the issues that tangible goods require. As a home based business you will appreciate the automation that selling eBooks provides. Whether, you’re shopping, on holidays or sleeping, it doesn’t make a difference your web site will work for you 24/7. You will have a lot more time to think strategically about your business and concentrate on growing the business. Join an affiliate program If you don’t have your own eBook, just join an affiliate program and sell someone else’s product. Make sure you pick eBooks that reflect your web site. EBooks do sell and will make money online. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 14 When selling eBooks look for new products especially ones that come with resell rights so your customers can resell as well. Look for eBooks that target a niche market and is written by a reputable author. Finally, do some market research and make sure there is a demand for your eBook. Write on something you have a passion on If you decide to write your own eBook think about something you have a passion in, or something you know people need information on. Please note that a person can find almost any information they want on the internet. So some people will spend the time surfing the net to fish information. However, most people do not want to spend endless hours sifting through endless pages of information. Write a “How to do book” There is a huge market for “How to do books!” Many people just want a book with simple clear and concise information about their topic and are prepared to pay for it. Time is money and a well written eBook is both convenient and a great time and money saver. People love eBooks because it’s immediate. They can download electronically information even at 2am. They do not have to wait a week or two for something to be delivered to them. Many fortunes have been made by people with a need for information. After many hours of research they have written an eBook and sold it online. Just think about something you know people are looking for and it could be viable as an online eBook. Another tip interview someone you know is an expert in a given topic. It just might make a great eBook. Why you should have an online Newsletter? Anyone with an online business should consider having an online Newsletter. Free Newsletters can establish credibility with your subscribers. You can collect opt in email addresses that build a subscriber database and it virtually costs nothing. Develop loyal customers Visitors that opt into your Newsletter are already showing trust. Make sure you provide them with good free information. You can also sell them backend products and increase your profits. If you continue to give your subscribers valuable interesting information they will become loyal customers. Once they get to know you and trust you, you will establish credibility. Your subscribers will trust you and you will establish a targeted marketing opportunity. You’ll able to send them member only offers. Make sure you do this right. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 15 Provide information about your product/s The type of information you can include in your Newsletter can vary depending on your product. You could provide information which talks about your product or service. You may alert your subscribers to other sources of information and guides. Special tips and how to information is always invaluable. You can use your Newsletter to introduce new products or services or publish F.A.Qs. Special member only deals are always a hit. Use free content If you are reluctant to write there are many online sources to use free content articles. Some of the best sources are: www.ezinearticles.com www.ideamarketers.com Just be aware you will need to acknowledge their name and web address. The disadvantage is that you might direct traffic to someone else’s site. You should always acknowledge others work. Hire a freelance writer Another option is to hire a freelance writer. They are not over expensive and could enhance your Newsletter. I recommend www.elance.com Make sure you check their feedback and credentials. Furthermore, negotiate a deadline. You will still need to proof read the material and ensure there are no mistakes. Your Professionalism is on the line. If you’re satisfied with the writer commission them to do a series of articles. You can then set them up on a sequential auto responder. Tip: Get a Yahoo or Hotmail account and subscribe to your competitor’s Newsletter. That way you will always know what they are doing. I would highly recommend you produce a Newsletter that is highly informative, well written and well formatted. You may want to include a standard Footer and Header with your own logo. If the Newsletter is full of information and is lengthy with various topics include a table of contents. The idea is to maintain the reader’s interest, keep the format simple and easy to read. By using a sequential auto responder you can completely automate your own email Newsletter. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 16 Freeware Internet Tools Submission tools: Add your URL to Google: http://www.google.com/addurl/?continue=/addurl Submit your articles: http://www.ideamarketers.com/signup.cfm Ping your blog: www.pingomatic.com Free Auto responder: Click Here Get more traffic: Click Here FTP FireFTP is a free, secure, cross-platform FTP client for Mozilla Firefox which provides easy and intuitive access to FTP servers. Average Rating : Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 17 FileZilla 2007 Latest Version Average Rating : FileZilla is the top Free FTP program for file uploading and downloading to and from your FTP site, server, or host. The program lets you transfer files and navigate among folders, Web sites, and your computer. This software enables you to perform multiple file transfers simultaneously. Ability to resume Uploads/Downloads Firewall support Multi-language support Site Manager with folders Keep Alive system Free HTML tools Arachnophilia Current Version: 5.3 Arachnophilia is a Web page development workshop and general programming tool. Arachnophilia is a free HTML editor which contains many useful functions including accurate conversion from other document types into HTML and also a built in configurable FTP client to help you publish your site online. It was completely re-written in Java which should run in virtually any computer. Average Rating : Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 18 EZ JavaScript is a program that contains 50+ JavaScripts that can be easily customized for your webpage. Include are such scripts as mouse over buttons, date and time effects, bouncing image, status bar scrollers, mouse cursor trailing effects and many others. The script wizard allows you to change the variables without knowing anything about Java script. The result can be copied to the clipboard, ready to be pasted into your HTML editor. Average Rating : Create PDF documents CutePDF Create PDF documents on the fly — for Free! Excellent Program – Highly recommended Portable Document Format (PDF) is the de facto standard for the secure and reliable distribution and exchange of electronic documents and forms around the world. CutePDF Writer (formerly CutePDF Printer) is the free version of commercial PDF creation software. CutePDF Writer installs itself as a "printer subsystem". This enables virtually any Windows applications (must be able to print) to create professional quality PDF documents - with just a push of a button! FREE for personal and commercial use! No watermarks! No Popup Web Ads! Average Rating : Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 19 Recommended Internet Course to get You Started If you want to start your own profit-generating Internet business in less than 48 hours... increase the profits of an existing web business by 437% (or more)... or take an offline business online to take advantage of the global marketplace... ... then "test drive" this powerful new system to generate massive profits on the Internet RISK FREE! Get over 1,300 pages of case studies and strategies that have been tested and proven in over 1,000 businesses! This course is specifically designed to teach you how to effectively market you’re Business on the Internet… Click Here Internet Software to get You Started This software will definitely change the way you do marketing on the internet. It's called point-and-click marketing. You are guided through every step and it's all very simple - you don't have to wade through dozens, hundreds or thousands of pages of information. Instead, you just click the icons and follow the simple, easy steps. Click Here Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 20 Internet eBooks to get You Started The Rich Jerk The Rich Jerk has some great ideas in getting started on online internet marketing. He is pretty rude and obnoxious but gives easy step by step information on how to get started. This book is highly recommended for beginners. It will definitely get you started Click Here All Rich Jerk customers get a FREE Money-Making website valued at over $1,000. All Rich Jerk customers get access to the Rich Jerk's private forum. Over 30,000 active members have contributed thousands of tips & tricks Honest Riches 2 If you're a newbie, this eBook will give you details on how to "start out." Every Single Profit-Building Technique and Strategy is broken-down so you can understand not only what to do, but how to do it and how to profit from it the most. Excellent eBook! This is a real person offering real step-by-step guidance. Click Here Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved. 21 Work Smarter Not Harder What is an hour of your time worth? This could vary from person to person. I could only imagine what one hour of Bill Gate’s time is worth? We are living on borrowed time, so every hour is precious. You can never retrieve lost time so therefore there is no such thing as free time. When you aimlessly fret your time away you have actually just wasted some of your life. That’s why we should plan carefully what really matters in life such as family, work, friends, religion, interests and hobbies. Once you know what your time is worth you can more effectively make correct decisions on how to utilise your time on activities that really matter. Become productive in the time you spend and focus on maximizing the effectiveness of your activities. When undergoing a task, focus sufficient energy on the target you have set, stick to the task until you accomplish it. Take action now. Work smarter not harder!!!!! DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of constantly changing conditions, the author reserves the right to update and alter his opinion based on the new conditions. Every attempt has been made to verify the information provided in this report. However, the author assumes no responsibility for errors, inaccuracies or omissions. Any errors are unintentional. This report is purely intended for use as a source of informational purposes only. You should be aware of any laws which govern business transactions or other business practices in your country and state. Disclaimer: Every effort has been made to accurately represent the products and their potential. An individual's success depends on his or her background, desire, dedication, and motivation. Please note, as in all business ventures there is an inherent risk of loss of capital. Furthermore, although products guarantee results if properly implemented there are no guarantees that you will earn any money using any of the ideas and products sold on howyoumakemoneyonline.com. Copyright © 2007 www.howyoumakemoneyonline.com. All rights reserved.