The inflighT Magazine   of   oMan air

                           March 2011 Your copY To Keep

Singapore, the Lion City

it’s oman
Sea trees

Get yourself tested

event horizon
Global gig guide
  Over recent weeks, a range of facts, figures and
  accolades have emerged which show that Oman Air’s
                                                               the more notable by being achieved in the face of the
                                                               worst recession air travel has ever known.
  recent transformation is really paying off for passengers.
                                                               But this is no time for us to rest on our laurels and
  Towards the end of last year, Oman Air’s                     our commitment to expanding our range of passenger
  innovatory in-flight connectivity service was recognised     choices continues. The recent launch of our service
  at the Aviation Business Awards, and in February             from Muscat to Milan was celebrated at a glittering
  we were delighted to pick up two Golds and one Silver        ceremony which showcased Omani creative talent at
  at the TravelPlus Airline Amenity Bag Awards.                the heart of the Italian fashion industry.
  That same month, we saw Oman Air ranked higher
  than any other Middle East airline in the Wanderlust         On the ground, we have just opened our spectacular
  Travel Awards 2011.                                          new First Class and Business Class lounges
                                                               at Muscat International Airport. Combining
  We were delighted to receive such prestigious                outstanding comfort, space, service and technology,
  recognition following a year which has seen remarkable       each lounge offers the perfect environment in which to
  changes take place at Oman Air. Over that time,              relax, enjoy Oman’s legendary hospitality and await
  we have introduced a fleet of new aircraft, launched a       your flight.
  host of new destinations and unveiled a range of new
  products and services which aim to offer our customers       As the year unfolds, we will have many more
  an unrivalled in-flight experience.                          innovations to announce, each of which will offer you
                                                               even more luxury and amenity. So, whether you are
  And recent figures show that Oman Air’s customers            travelling to Oman or further afield, thank you for
  agree that we offer a winning combination of quality         choosing Oman Air and I look forward to welcoming
  and value. The number of passengers we carried in            you back soon.
  2010 increased by 38% compared with the previous
  year, with seat factors increasing from 61% to 72% and       Peter Hill
  revenues growing by a massive 51% - results made all         Chief Executive Officer
Contents                               Festival focus
                                       Calling all cool cats for the Cairo Jazz Fest, and dreamers for the Paris Festival of the Imagination.


Lion City to the principles of Feng Shui, Singapore has

Constructed according
an odd mix of calm and chaos that is bound to draw you in.

                                                  10 Test                          Make sure you get
                                                                                   these10 medical
                                                                                   tests done this year.

Ancient forests
An Omani environmental expert chats about the importance and
beauty of rare and endangered mangrove forests in the region.

                                                                                                 26Online gems
                                                                                                   Net yourself a packet from the
                                                                                                   comfort of your own home.

World View
Life in all its forms on the third rock from the sun.

                                                                                       Book your place
                                                                                     in front of the big
                                                                                       screen for these
                                                                                        sporting dates!

Oman Air’s inflight magazine is issued by:
Corporate Communications &

Media Department - Oman Air
P.O. Box 58, Muscat International Airport,
Postal Code 111, Sultanate of Oman

Tel: +968 24519616, Fax: +968 24510771
Website:                                                                                                    A selection of some fab
                                                                                                                            reads and latest movies
For advertising enquiries contact the publisher:                                                                            on circuit this month.
National Publishing &
Advertising LLC
P.O. Box 3112, P.C. 112, Ruwi
Muscat, Sultanate of Oman
Tel: +968 24793098, Fax: +968 24708445

Managing Editor
Craig Bishop

Justin Das
Mohammed Iqbal

Media Sales Director
Ashish Chaturvedi

Media Sales Executive
Ravan Jaafar

The publisher regrets that they cannot accept liability for errors
or omissions contained in this publication, however caused.
The opinions and views contained in this publication are not         Tourism and Entertainment
                                                                     Where to visit, how to find the best bargains and where to stay.
necessarily those of the publisher.
6 Festivals

                                                                     WHERE: Paris
                                                                     WHEN: March 11- April 15
                                                                     WHAT: Devoted to the music and              cultural
                                                                     styles of people across the globe, the annual festival
                                                                     is held at the Maison des Cultures du Monde and
                                                                     other regional venues. Grand masters of numerous
                                                                     traditions perform side by side with young
                                                                     artists. Past programmes have included Iranian
                                                                     interpretations of the poetry of Mevlana Rumi,
                                                                     choral music from the Syrian Orthodox Church,
                                                                     Japanese puppetry from Sado Island, dance music
                                                                     from Cape Verde and folk music from the Hmong
                                                                     in the Golden Triangle (Thailand/Burma/Laos).
                                                                     Alongside the performances, lectures and round-
                                                                     table discussions take place, with the aim of
                                                                     enlarging our vision of the world.
                                                                     Visit for more information.

Be a part of these fun and education cultural events this month

Cairo Jazz Festival                                                        as distinctive as the Nile. The festival mixes
                                                                           sounds as diverse as European jazz, Cuban
WHERE: Various Cairo venues                                                or African and Egyptian. Last year saw bands
WHEN: March 17-19                                                          from the region and France, USA, Germany,
                                                                           Holland, Japan, Lebanon, Spain and Austria.
WHAT: One of the more unique events in the region, the festival            Workshops and Master classes, in addition to
began in 2002 and has been welcomed by the Cairo population. It is a       Jam sessions with the masters every night at
unique experience to hear this kind of music surrounded by a landscape     various locations.
8 event Horizon
Let Oman Air fly you to these exciting destinations this month
                                                                           Festival of Colours
                                                                           WHERE: Northern Indian towns.
                                                                           WHEN: March 20
                                                                           WHAT: The second most important Indian
                                                                           festival after Diwali, the Spring Festival of
                                                                           Holi is a festival of colours. It welcomes the
                                                                           season and potential good harvests. It is a
                                                                           festival of romance often represented by the
                                                                           love story of Radha and Krishna. Each year,
                                                                           young and old, men and women, all indulge
                                                                           themselves in the spirit of colours. There are
                                                                           mouth-watering delicacies to savour such as
                                                                           gujhias and papris, and there are interesting
                                                                           traditions and customs of Holi that have their
                                                                           own regional variances.

                                                                           Motor Show
                                                                           WHERE: Bangkok International Trade
                                    ArtScience                             Exhibition Centre
                                                                           WHEN: March 23 - April 5
                                      WHERE: Marina Bay Sands,
                                      Singapore                            WHAT: Calling all petrol-heads for the
                                      WHEN: Now open                       international Bangkok Motor Show, which
                                      WHAT: The world’s first              showcases all the latest cars and other vehicles
                                      ArtScience Museum has just           along Bang-na Trad Road. The annual event pulls
                                      opened at Marina Bay Sands in        in large crowds of car enthusiasts. Look out for
                                      Singapore and is set to become the   the latest concept cars and designs for the future.
                                      heart of the growing ArtScience
movement as well as the premier venue for major international touring
exhibitions from the most renowned collections in the world. Featuring
21 gallery spaces totalling 50 000 square feet, this will deliver an
impressive array of exhibits that embrace a spectrum of influences
from art and science, media and technology, to design and architecture.
There are galleries dedicated to wonderful inventions, multimedia and
challenging scientific riddles. The
gallery also features engaging touch
screen units with information on
ArtScience innovations in areas
such as architecture, transportation,
technology and exploration.

                                                                           Performing Arts
                                                                           WHERE: Beirut, Hotel Al Bustan
                                                                           WHEN: Until March 27
                                                                           WHAT: Immerse yourself in music, opera,
                                                                           dance and theatre during the Al Bustan Festival,
                                                                           which smoothes the way from winter towards
                                                                           spring. There are 30 events to choose from
                                                                           over five weeks at Emile Bustani Auditorium.
                                                                           Selected performances take place in the hotel’s
                                                                           Crystal Garden glass conservatory.
10 international Destination                                                                                                                                                                                                      InternatIonal DestInatIon   11

What immortal
                                                                                                                                  Now some people hold that Singapore’s remarkable economic boom in          That’s not all. A decade later, Lee was
                                                                                                                                  the last few decades can be attributed to the persistent observation of    told that a dragon placed looking over
                                                                                                                                  Feng Shui principles by various leaders, most notably the former Prime     the mouth of Singapore River and the
                                                                                                                                  Minister Lee Kuan Yew. Consider this example. During a Feng Shui           Merlion, Singapore’s symbol, would ensure

hand or eye
                                                                                                                                  consultation, Lee was told that Singapore’s fortune could be improved      Singapore’s good fortune. So on the top
                                                                                                                                  by hanging up a Ba Gua, an eight-sided Feng Shui symbol. Since the         left-hand corner of the country’s fifty dollar
                                                                                                                                  government was not convinced about adopting a Chinese symbol,              bill, Lee placed a scene of the Singapore
                                                                                                                                  Lee instead introduced a Ba Gua-shaped one dollar coin. When the           River, harbour, and Merlion. In this way the
                                                                                                                                  economy still did not recover, he created road tax disks in the shape of   dragon would be forever symbolically poised
                                                                                                                                  the Ba Gua and the economy immediately improved. (And consequently,        above the Merlion, thereby safeguarding its
                                                                                                                                  every car in Singapore began hanging this symbol in their windshield.)     prosperity forever.
Constructed according to the ancient principles of Feng Shui,
Singapore has an odd mix of calm and chaos that is bound to draw you in
There are a thousand stories in the naked city,    no exception. One of its own peculiar stories is about the little-understood
so they say, and Singapore, which takes its name   art of Feng Shui, literally “wind water”, the ancient Chinese system of
from the Malay name Singapura, or Lion City, is    architectural aesthetics.

(Image source: Photolibrary)
12   InternatIonal DestInatIon

Believe it or not, one thing you cannot           systems, rocking nightlife, the mysterious medical art of Feng Shui, and
dispute is that Singapore is an incredibly        colourful opera are some faces of this wonderful state, but year-round
ordered, manicured city. Attention has been       festivals make the Lion City busy with tourists all year long. Added to
paid to all the details.                          that, a bullish economy spurred a 10-month string of record-breaking
The Far East is hardly lacking in dramatic        visitor arrival numbers, beginning from December 2009. Last year, the
skyscraper skylines. Take Hong Kong for           Singapore Tourism Board got ready to greet a record 12 million visitors,
example. Singapore also boasts a superb           with tourism spending more than $18.5 billion.
vista that can hold a candle to tall buildings    So where is all that money being spent? Well, a single day’s walking will
anywhere else in the world. Local Feng Shui       transport you from peaceful past to pumping present, from colourful
experts claim that the very design of the city    ethnic quarters to efficient business centres, from serene private grounds
centre allows local business to recover from      to sleek skyscrapers. Indeed, Singapore has gone from being called the
the draining energy of capitalism, returning      Lion City to the Garden City, in honour of its green lungs.
life back its original state of peace and, more   A good way to see the city is -by joining a guided tour, led by an eclectic
importantly, prosperity.                          bunch of researcher-guides who have taken locals and travellers alike off
                                                  the beaten track, and regaled them with an endless store of anecdotes
  If your taste buds are not                      that reveal the true heart of the city. These tours usually start at the
  singed, then you haven’t                        D’Centennial building.
    really experienced the                        It is also worth taking a tour round Chinatown, a bustling and colourful
    culinary delights of the                      area with shops, teahouses and restaurant, and also several temples such
        local fares at all                        as the Fuk Tak Ch’i in Telok Ayer Street and the Temple of the Calm Sea.
Indeed, the ultra-modern lifestyle, state-of-     Ancient crafts of calligraphy, papermaking and fortune-telling are practised
the-art transportation and communication          here, and traditional goods and foodstuffs can also be bought.
14   InternatIonal DestInatIon

                                 Swop cultures down Serangoon Road, the centre of Little India, stretching from
                                 Rochar Canal to Lavender Street. The Zhu Jiao Centre, at the southern end of
                                 Serangoon Road, is a particularly vibrant example of Little India. Other attraction
                                  in the area include the Sri Veeramakalimman Temple, the Mahatma Gandhi
                                   Memorial Hall in Race Course Lane and Farrer Park.

                                       The dragon would be forever symbolically
                                          poised above the Merlion, thereby
                                           safeguarding its prosperity forever
                                        Tourism is also not complete without a journey through Singapore’s food
                                         paradise and if your taste buds are not singed, then you haven’t really
                                          experienced the culinary delights of the local fares at all, such as Hainanese
                                           cooking, spicy Indian food, delectable and flavourful preparations from
                                            the Chinese kitchens. Take a walk on the wild side of things and try
                                              more spicy preparations and, if you are lucky, then you might have
                                               visited Singapore just in time for the food festival, which showcases
                                                the old, the new and the delectable dishes from the many local chefs
                                                 in Singapore.
                                                   At the end of the day, Feng Shui or not, Singapore has a definite
                                                    pulling power. It was voted as one of the top 10 cities in the
                                                      world in Lonely Planet’s 2010 travel guide, and has been was
                                                        recognised as one of the top 10 countries in the world for
                                                          quality of life.
16   InternatIonal DestInatIon

Learn Malay                                                                   Country Facts
Hello                            : Hai                               Oman Air code-shared Malaysia Airlines flies
Goodbye                          : Selamat jalan                     twice weekly between Muscat and Singapore
How are you?                     : Apa khabar?
Yes                              : Ya
                                                                     Visa requirements: All British, Australian, Canadian,
                                                                     USA and EU nationals require a Social Visit Pass, which
No                               : Tidak
                                                                     is issued on arrival, provided the traveller holds a valid
What is your name?               : Apakah nama anda?
                                                                     passport, sufficient funds to cover stay in Singapore,
OK                               : Baiknya
                                                                     confirmed onward/return tickets and entry documentation
No problem                       : Tiada masalah
                                                                     for further destinations. For nationals holding British and
How much?                        : Berapa harganya ini?
                                                                     Irish passports, the maximum length of stay is 30 days; for
Please                           : Tolong/ Sila
                                                                     other nationals the maximum length of stay is 7 or 14 days
Welcome                          : Selamat detang
                                                                     depending on nationality. Nationals not referred to in the
Thank you (very much)            : Terima kasih (berbanyak-banyak)
                                                                     chart above are advised to contact the embassy to check
Excuse me                        : Mafkan saya
                                                                     visa requirements.
Good morning                     : Selamat Pagi
Good evening                     : Selamat Petang                    Languages spoken: Singapore has four national
                                                                     languages: Mandarin, Malay, Tamil and English. For business
NumBers                                                              and politics, English is the language of choice.
1    :   Satu              6       :   Enam
2    :   Dua
                                                                     Currency: One Singapore dollar is divided into
                           7       :   Tujuh
                                                                     100 cents.
3    :   Tiga              8       :   Lapan
4    :   Empat             9       :   Sembilan
5    :   Lima              10      :   Sepulu
18 It’s Oman                                                                                                                                                           It’s oman   19

                                               Forests are a rarity in an arid environment such      Some of this wildlife depends almost solely on this environment in
                                               as Oman’s and, perhaps because of this, they          Oman; the White-collared Kingfisher, for example, lives only here and
                                               are highly valued. Of the very few forest trees       is one of the world’s rarest birds. Mangroves also have critical roles
                                               present in the Sultanate only one, Avicenia           in shore stabilisation, trapping sediment and protecting hinterland
                                               marina, the black mangrove, can tolerate the          development. They may even trap unwanted pollutants which may be

sea trees
                                               salty conditions of the shoreline. Most people        sequestered by the plants and effectively removed from harm’s way – at
                                               living in Muscat drive past the Qurum forest          least temporarily while the plants remain living. Arguably one of the
                                               every day on their way to work, although              most important ecological functions of mangroves, however, is the
                                               few give it a second glance. It is among more         export to surrounding coastal waters of organic nutrients, a result of
                                               than 20 other mangrove forests dotted along           the extremely high productivity of typical mangrove environments.
                                               Oman’s shoreline from the northern Batinah to         Clearly, it is more than just rarity for which these forests should be
                                               southern Dhofar, which together represent the         valued. And yet a good look at any one of the remaining mangrove
                                               vast majority of mangrove remaining in eastern        forests in the country will reveal a multitude of threats to its survival.
                                               Arabia covering an area of little more than 1         In some cases they are heavily encroached by roads, housing and
                                               000 hectares. Compared with the estimated 9           recreational facilities such as at Qurum, in other cases by industrial
                                               000 hectares that occur along the coast of Iran       development, such as at Sohar where the new port lies just a stone’s
Not many Muscat motorists know this, but       and the vast 260 000 hectares in Pakistan’s           throw away from a mangrove forest.
every day they probably drive past one of      intertidal zone, this is a meagre amount.             Along with such encroachment comes the threat of pollution from
the rarest and oldest living treasure troves   Mangrove forests in Oman are a dwindling              poor water quality, and pollutant-laden run-off. Use of fertilizers in
in the region writes Oman environmental        resource, the last of those to survive an onslaught   irrigation water on nearby landscaping also threatens the trees’ survival.
expert Rob Baldwin                             of natural and human pressures. And yet, they         Littering, cutting of mangrove trees and harvesting its resources are
                                               are also a living treasure trove. Among their many    more direct threats. In some cases wood is cut and subsequently taken
                                               important ecological roles and functions are the      out to sea to be sunk in order to help attract fishes on an otherwise
                                               provision of habitat and nursery grounds for          barren seabed. Such use of the mangrove, itself a nursery for fishes, is
                                               fishes, including those of commercial importance,     beneficial in the short-term only and clearly not a sustainable or logical
                                               as well as invertebrates, birds and other wildlife.   use of the resource.
20   It’s oman

                 Some local use may have been tolerated in the past to an
                 extent, and indeed ancient people fed well off the many fish
                 and shellfish that the mangrove supplies.
                 However, the combination of threats now facing mangroves makes
                 any harvest difficult to sustain. The noise, vibration and lighting
                 associated with development and other activities also make life
                 increasingly intolerable to the wildlife that retreats ever deeper
                 into the forests. Meanwhile, some domestic animals freely graze
                 the mangrove trees, in some cases reducing the density of forests
                 to a point where viable ecological functioning is threatened. In
                 some cases overgrazing has led to the erection of fences around
                 mangrove forests, such as in Dhofar. An effective management
                 step, it would seem, provided gates are kept closed.
                 Many more threats are hidden, or at least not all that obvious,
                 although just as significant. For example, as groundwater reserves
                 in coastal regions become increasingly saline, so mangrove trees,
                 which although tolerant of a high degree of salt water, slowly
                 suffer the effects of extremely salty conditions. Mangroves, and
                 the marine life in their creeks, also rely on ready access to the sea.
                 Blockage of channels caused by the effects of erosion/ accretion
                 and divergence of flood waters, sometimes by infrastructure
                 several kilometres away, may sever this lifeline.
                 Given the value, importance and array of threats to mangroves,
                 steps to prevent their further loss are required, such as the creation
                 of new habitat and planting. A system of management that seeks
                 to avoid future impacts and prevent encroachment and destructive
                 use, including the creation of managed no-access zones and buffer
                 zones around them, may, however, help to conserve what remains
                 of Arabia’s sea forests.
22 HealtH & Beauty                                                                                                                                                                                                                    HealtH & Beauty   23

                                                                                                                      C-reactive protein test: This test, for a blood
                                                                                                                      marker called C-reactive protein, measures the
                                                                                                                      amount of inflammation in the body. Though not
                                                                                                                      specific to the heart, it has been considered helpful
                                                                                                                      in diagnosing and monitoring cardiovascular
                                                                                                                      problems, since arterial inflammation is believed to be
                                                                                                                      involved in heart attacks and strokes. The simple blood
                                                                                                                      test is used as an adjunct to more traditional measures of
                                                                                                                      risk, such as high cholesterol and high blood pressure.
                                                                                                                      Colonoscopy: Screening for colorectal cancer is an
                                                                                                                      absolute must, as the disease is the third most common cancer
                                                                                                                      in both men and women. “Virtual” colonoscopies, a non-invasive technique
                                                                                                                      that uses computed tomography scans to create computer-generated images
                                                                                                                                                                                                        Lipid profile: Knowing
                                                                                                                                                                                                        your cholesterol level is crucial
                                                                                                                      of the colon, are widely considered much more comfortable from the patient’s
                                                                                                                                                                                                        for both detecting and managing problems
                                                                                                                      perspective. However, some studies have shown that virtual colonoscopies
                                                                                                                                                                                                        with your overall vascular health, but there’s
                                                                                                                      miss more polyps than the traditional variety.
                                                                                                                                                                                                        more to cholesterol than just the “bad” low-
                                                                                                                      CYP450 test: Enzymes that encode CYP450 genes–or genes found                      density lipoprotein and the “good” high-density
                                                                                                                      primarily in the liver, where we metabolize drugs and other foreign               lipoprotein. There are less-traditional blood
                                                                                                                      substances that enter the body–impact the ability of prescription drugs to        markers such as lipoprotein particle size and
                                                                                                                      penetrate the bloodstream properly. That means that the efficacy of a drug        apolipoprotein that also have been shown to
                                                                                                                      depends upon the availability of these enzymes. The CYP450 test measures          detect risk.
                                                                                                                      the enzyme levels so that doctors can find the right dosage for your body and
                                                                                                                      see if you have immunity to a particular drug.
                                                                                                                                                                                                        Pap smear: Changes in the cell of the cervix
                                                                                                                                                                                                        can show cervical cancer or possibly conditions
                                                                                                                      Diabetes risk: Routine screening is highly recommended, using one of              that might develop into cancer. Experts
                                                                                                                      two simple, inexpensive tests that can detect early stages of type II diabetes:   recommend that all women over age 21 get an
                                                                                                                      the fasting plasma glucose test or the oral glucose tolerance test. The blood     annual Pap smear–a simple test used to detect
                                                                                                                      glucose levels measured after these tests indicate whether you have a normal      precancerous conditions that could lead to
                                                                                                                      metabolism, pre-diabetes or diabetes. If you are more than 20% above              cervical cancer.
                                                                                                                      healthy body weight, you should certainly be screened for diabetes.

Better safe…
  An ounce of prevention is worth a pound of cure, as they say. Here are 10
  medical check-ups that the Forbes List recommends you get done this year
No matter your age and your general state of             Blood pressure screening: This is crucial for
health, illness can strike at any time. Prevention       vascular health, as elevated blood pressure is a risk
of disease obviously matters to physicians.              factor for heart disease and stroke. Home blood
Unfortunately, it is usually off the radar screen        pressure machines are widely available and are
for most patients. “If it ain’t broke, why fix it,” is   especially helpful for those trying to monitor the effects
the mantra many people adopt when it comes to            of a blood pressure medication like a beta-blocker.
getting preventive care. However, it’s a lot easier      Reducing the amount of salt in your diet can help lower
to prevent diseases than to combat them.                 blood pressure.
(Image sources: Photolibrary; iStockphoto)
24   HealtH & Beauty

Prostate-specific antigen screening:
Prostate-specific antigen is a substance released
into a man’s blood by his prostate gland. The
amount of antigen in the blood typically increases
with age–but it also can be increased sharply
by prostate cancer. The test is done by a simple
blood sample drawn from a vein, most typically
from the arm.
Skin cancer exam: The best way to detect
the early warning signs of basal cell carcinoma,
squamous cell carcinoma and malignant
melanoma (the three main types of skin cancer)
is to get a yearly skin exam by a dermatologist.
Often, the first sign of melanoma is a change
in the shape, colour or size of an existing mole.
Asymmetry of a mole is also something to watch
out for, as it can sometimes indicate the presence
of skin cancer.
Stress test: Designed to determine if there
is adequate blood flow to your heart during
increased levels of activity. It typically involves
walking or jogging on a treadmill or pedalling a
stationary bike, while your electrocardiogram,
heart rate and blood pressure are all monitored.
Physicians use this test to help determine the
likelihood of coronary artery disease.
26 BusIness                                                                                                                                                                                                                                             BusIness   27

                                                                                                                                    Where you bean!: Rick Field, a Yale graduate and former TV producer,          shipped everything from his local post office,
                                                                                                                                    is a perfect example of how you can start successful home business out        barely eking out a profit during his first year
                                                                                                                                    of a hobby. Field learned the art of pickling when he was growing up in       of operation. Today, Landauer sells over 1000

                                                                                                                                    Vermont. About eight years ago, gripped by a sense of nostalgia, he took      products from some 300 manufacturers. In
                                                                                                                                    up pickling again. In his tiny kitchen, Field made family recipes and then    2005, the business grossed around $130 000.
                                                                                                                                    quickly began experimenting. People’s wildly enthusiastic response to his     He got $200 000 in 2006. One day, it’s going to
                                                                                                                                    Windy City Wasabeans (soybeans in wasabi brine) and Slices of Life (sliced    be a cool $1 000 000.
                                                                                                                                    pickles in aromatic garlic brine) told him he was onto something.             Flutter byes: And to end off, consider this
                                                                                                                                    About turn: Karin Markley set her online business right out of home.          amazing million-dollar, homebusiness idea
                                                                                                                                    Having 15 years of experience working in a civilian employment agency         success story. Jose Muñiz’s career began when
                                                                                                                                    and knowing that companies value employees with military backgrounds,         a friend bet him $100 that he could not sell
More and more people are using the networking potential of the internet to create highly                                                                                                                          butterflies for a living. Now, seven years later,
                                                                                                                                    she wanted to provide a link between the two. Her website, MilitaryExits.
      successful online businesses, says blogger Dmitri Davidoff                                                      com, is now linked to all the military bases. Markley, who projects annual    the former business consultant and his wife,
                                                                                                                                    sales of $600 000, points to her biggest reward: “Helping the military.       Karen, own Amazing Butterflies, a live-butterfly
Dread getting up to go to work in the             collection onto his iPod. HungryPod has expanded to three employees
                                                                                                                                    Getting the letters and phone calls from these people thanking me so much     distributor that generated $1 million in revenues
mornings? Don’t like your co-workers? Hectic      and four computers, and has annual sales that exceed $100 000. The New
                                                                                                                                    for what I’m doing for them.”                                                 in 2006. Though Muñiz is still waiting for his
personal life? Be the master of your financial    York Times even ran an article about Catherine’s business.
                                                                                                                                                                                                                  $100 bet, he says that he has backed his way
security by turning your home into your very                                                                                        It’s a gas: Oregon enterpreneur Nick Landauer makes $200 000 a year
                                                  Ring fencing: Sometimes opportunity strikes close to home. After                                                                                                into a job that he loves. “I could never go back to
own corporate castle. Your family will love                                                                                         blogging about hot sauces. In 2001, while still in college, he launched his   consulting,” he says. “This is just too much fun.”
                                                  Joshua Opperman’s divorce, he was stuck with the expensive engagement
you for it and it could make you an overnight                                                                                       online homebusiness then called Sweat ‘N Spice out of his apartment. He       (Visit for more inspiring
                                                  ring. He went back to the jeweller where he’d bought it three months
millionaire, as these entrepreneurs found out.                                                                                      sold a few dozen types of hot sauces, packaged each order by hand, and        business ideas.)
                                                  earlier, but found he could only get 32% of its original cost. Josh didn’t like
Course work: Take the example of                  that one bit, so he set up a site, where people in the same situation can sell
American entrepreneur, Michael Senoff, who        their engagement rights for a better price.
stumbled upon a perfect online home business
opportunity – reselling old seminar materials.
He was really impressed by a seminar he
attended. The only problem was that it cost
$20 000 to attend one workshop. So he did
some digging and managed to find a guy from
Northern California who had attended the
seminar, asking to buy seminar materials off
him. He bought the entire set for $50. He
broke up the set and sold separate items for
$1700. Thus, his perfect online homebusiness
was born. Michael now resells old seminar
materials for dozens of marketing gurus, easily
profiting over $1000 a day.
Going for a song: How about New Yorker,
Catherine Keane, the owner of Hungry Pod,
who makes over $100 000 a year, uploading
music to other people’s iPods. This online
homebusiness idea came to her when an
acquaintance offered her $500 to load his CD

(Image source: Photolibrary)
28 FasHIOn & trends

Quirky is all the rage this season, especially
when it comes to jewellery. Charm bracelets
have sparked a massive trend in the jewellery

sector and are worn by high profile women
such as actresses Catherine Zeta Jones and
Goldie Hawn, the President of Ireland and
                                                                          Customise your iPhone case with photos
High Commissioner for Human Rights of the
                                                                          and digital art. A catalogue of over 100 000
United Nations, Mary Robinson and women’s
                                                                          user-generated custom iPhone 3 and iPhone 4
rights activist Mukhtar Mai. With a lot of
                                                                          cases are available from CafePress and you can
retailers selling jewellery, it is so important to
                                                                          create your own unique designs to purchase.
be able to differentiate yourself.
                                                                          Make your iPhone case an extension of your
                                                                          personality, as it’s rare nowadays to see someone
                                                                          on the street without a phone in hand.

Such a breeze
Spring dressing is such pleasure. Fill your wardrobe with clothes you
                                                                          racing Henley. Also in this season is the
                                                                          gypsy top, perfect for holiday dressing,
                                                                          wear over a bikini for instant beach chic,
can live in - no fuss, no logos, just simple basics made from beautiful   and by night, accessorise with boho
fabrics. The look this Spring is the pastel top, and the flowing skirt.   jewellery and heels.
You can choose your own style, be it button neck, boat neck or  
30   FasHIon & trenDs

Button it
Some things just never go out of fashion.
A leading London tailoring company
has issued a set of instructions on how
to look instantly cool, by plumping for
the three-piece suited look. For that
dapper, slightly conservative look
that suggests elegance and a love of
old-world values.

                                            Tried and tested
                                            A black-tie request may come your way for an evening
                                            wedding, opening night of the opera or perhaps your
                                            company’s holiday party. Break out the penguin suit, guys,
                                            because black tie means only one thing: a tuxedo. Classic
                                            menswear proponents argue that there is no benefit to
                                            tampering with the classic formula as it has essentially been
                                            perfected. Black bow-tie, and black cummerbund complete
                                            the aristocratic, suave look that has been turning ladies’ eyes
                                            since, well, the first time it hit the dance floor some time
                                            back in the 1930s.
32 WOrld VIeW                                                                                                                                        WorlD VIeW   33

                                                                                                                   I’m so lonely
                                                                                                                   A Giant Panda, (ailuropoda melanoleuca) sitting
                                                                                                                   on a fallen tree in a Panda centre in the Wolong
                                                                                                                   Valley in the Chinese Himalayas. The Giant
                                                                                                                   Panda is the flagship species of the Worldwide
                                                                                                                   Wildlife Fund, due to its extremely endangered
                                                                                                                   status. (Photo: Polking Fritz/Photolibrary)

                                                                                                                          Pegasus dreams
                                                                                                                          Looking like a creature from legend, an
                                                                                                                          orange Speckled Seahorse is caught on
                                                                         Once were dinosaurs                              camera in the Mediterranean Sea off
                                                                         The head of a Indian rhino which has             the coast of Sardinia near Italy. The sea
                                                                         had its horn removed to deter poachers.          horse dervies its name from its uncanny
                                                                         (Photo: Imagebroker/Photolibrary)                resemblance to terrestrial equines. (Photo:
                                                                                                                          Reinhard Dirscherl/Photolibrary)

The stepmother
A cheeky looking orang-
utan baby stands on top
of its mother. Reflecting      Bird-brained Brits!
its intelligent and social     Competitors in the annual International
nature, the name of this       Bognor Birdman competition launch
large primate species          themselves from the pier watched by
derives from the Malay for     spectators and fellow competitors. The
“man of the forest”. (Photo:   Birdman is a flight competition for
Charles Cangialosi/            human powered flying machines held
Photolibrary)                  each summer in the picturesque seaside
                               resort of Bognor Regis on England’s
                               south coast.
                               (Photo: Andy Sewell/Photolibrary)
34 spOrts

Horse riding                                               purebred Arabian horses over a three-day display and competition.
                                                           With US$4million prize money, this ranks amongst the most
Arabian Horse Champs, March 17-19                          prestigious shows worldwide. A week later, on March 26, the world’s
Dubai International Convention and                         richest horse race, the Dubai World Cup takes place at the Meydan
Exhibition Centre                                          Racecourse with $10 million prize money and $5 million in duty
The Dubai International Arabian Horse                      free. The magnificent 60 000-seater Meydan Racecourse also boasts a
Championship showcases beauty, agility and                 luxurious hotel and six haute cuisine restaurants.

                                          Rugby Sevens
                                          Hong Kong Sevens, March 25-27
Universally acknowledged to be the greatest rugby party on earth, tens of
 thousands of fans are getting ready to jet into Hong Kong for three days
of carnival parties and the fastest, most agile version of rugby ever played.
  The Hong Kong leg is the main event in the world sevens circuit which
see 24 of the world’s best rugby teams, from South Africa to Fiji, go head
     to head, literally, in thrilling 14-minute matches for rugby glory. Visit
    for more on tickets and accommodation.

                                                                                        March 26
                                                                                        Oxford Cambridge Boat Race
                                                                                        The world’s oldest and most famous boat race
                                                                                        slugged out between those hallowed bastions of
                                                                                        education. Oxford and Cambridge Universities.
                                                                                        Hundreds of thousands of Londoners rush
                                                                                        down to the River Thames to get a glimpse of
                                                                                        the boat crews from Putney Bridge to Chiswick
                                                                                        Bridge in the 157th annual race that first started
                                                                                        in 1829. Oxford is aiming for their third win in a
                                                                                        row. It is 80 wins to 75 in favour of Cambridge.
36 reVIeWs                                                                                                                                                                                                                                                                     reVIeWs   37

                                                                Adjustment Bureau
                                                      The George Nolfi                                                                                                                                                      Of Thee I Sing
                                                      Director:                                                                                                                                                             By Barack Obama
                                                      Starring: Matt Damon, Emily Blunt, Anthony Mackie,                                                                                                                    He is not the first and he won’t be the last US president to
                                                      Shohreh Aghdashloo
                                                      Studio: Universal Pictures                                                                                                                                            write a book. Barack Obama forays into children’s literature
                                                      Releasing: March 4, 2011                                                                                                                                              here with a profile of a very diverse cluster of 13 Americans
                                                      After glimpsing his future, an ambitious politician David Norris (Damon) battles                                                                                      whose lives span the course of the country’s history. The
                                                      the agents of Fate itself to be with the woman (Blunt) he loves. On the brink of                                                                                      group includes five women and eight men and ranges from
                                                      winning a seat in the US Senate, Norris meets beautiful contemporary ballet                                                                                           George Washington to Sitting Bull, and Albert Einstein to
                                                      dancer Elise Sellas, a woman like none he has ever known. But agents of the                                                                                           Helen Keller. Written for his daughters Sasha and Malia, this
                                                      mysterious Adjustment Bureau will do everything in their considerable power to                                                                                        is an upbeat, appealing message with illustrations by popular
                                                      prevent David and Elise from being together. In the face of overwhelming odds, he                                                                                     children’s book artist Loren Long and collaborations with
                                                      must either let her go and accept a predetermined path, or risk everything to defy                                                                                    celebrities including Madonna and Frank McCourt.
                                                      Fate and be with her.

                                                                                                                                              The Hidden Influences Behind How Sports Are
                                                                                                                                              Played and Games Are Won
                                                                                                                                              By Tobias J Moskowitz and L Jon Wertheim
Jane Eyre                                                                                                                                     A controversial debunking of many sports myths that could upset
                                                                                                                                              sports fans who are convinced they have a firm grasp on the laws of
Director: Cary Joji Fukunaga
Starring: Mia Wasikowska, Michael Fassbender, Jamie Bell,                                                                                     probablility. In a series of essays that criticise accepted strategies, the
Judi Dench                                                                                                                                    answers are all in the stats, argue the authors, and their conclusions
Studio: Focus Features
                                                                                                                                              are certainly entertaining at times and annoying at other times.
Releasing: March 11, 2011
                                                                                                                                              For example, no matter how many games in a row a team wins, the
An adaptation of the 19th-century romance by Charlotte Bronte. Jane
                                                                                                                                              likelihood of success in the next game is identical. Or consider the
Eyre is one of the most adapted novels in English literature, with at least
                                                                                                                                              referee who doesn’t raise his flag - we judge him less harshly that the
20 previous film or TV versions. The story follows a governess who
                                                                                                                                              referee who does, even though both may have been in the wrong.
softens the heart of her surly employer Mr Rochester, only to discover
that he is hiding a terrible secret. A classic of English literature and one of
the most famous love stories ever.

                                                      Sucker Punch                                                                                                                                              The Tell-Tale Brain. A
                                                      Director: Zack Snyder
                                                      Starring: Emily Browning, Vanessa Hudgens, Abbie Cornish, Jamie Chung,                                                                                    Neuroscientist’s Quest for
                                                      Jena Malone
                                                      Studio: Warner Bros. Pictures                                                                                                                             What Makes Us Human
                                                      Releasing: March 25, 2011                                                                                                                                 By VS Ramachandran
                                                      A trip into the vivid imagination of a young girl whose dream world provides the                                                                          The author, a professor of neuroscience and psychology at the University
                                                      ultimate escape from her darker reality. Unrestrained by the boundaries of time                                                                           of California, San Diego, sheds light on unusual mental aberrations.
                                                      and place, she is free to go where her mind takes her, and her incredible adventures                                                                      For example, the woman who laughs when she should be crying in pain.
                                                      blur the lines between what is real and what is imaginary. She has been locked                                                                            Or those people with an intense desire to have their own healthy limbs
                                                      away against her will, but Babydoll (Browning) has not lost her will to survive.                                                                          amputated, others who are paralysed on one side but insist against all
                                                      Determined to fight for her freedom, she urges four other young girls to band                                                                             evidence that they are not, and people who really believe they are dead.
                                                      together and try to escape their terrible fate at the hands of their captors. The                                                                         Ramachandran builds a picture of the areas of the brain and the
                                                      girls engage in fantastical warfare against everything from samurais to serpents.                                                                         pathways between them, concluding that many delusions result from the
                                                      Together, they must decide what they are willing to sacrifice in order to stay alive.                                                                     brain trying to make sense of signals that have gone haywire.
38 tecH talk                                                                                                                                                                                                                                                tIme out   39

Sit and swivel of its Lifebook T580 Tablet PC with                                                                                   Say it ain’t so!
Fujitsu has announced the launch                                                                                                     On reaching his plane seat a man is surprised to see a parrot strapped in next to him.
three-way input and a 10.1-inch Superfine HD Display. Weighing only                                                                  He is even more surprised when, asking the stewardess for a coffee, the parrot rudely
1.4kg, the PC keeps you mobile and connected, while a host of security                                                               interrupts and demands some peanuts. The stewardess brings back the peanuts but
features keeps data safe. The T580 is powered by Intel®’s Core™ i5                                                                   forgets the man’s coffee. As he tries to remind her, the parrot again interrupts and
processor, up to 8GB RAM and a wide variety of SSD and SATA                                                                          again rudely demands more peanuts, and she returns with the peanuts, but not the
hard disk drives. It comes with four-finger multiple touch functionality,                                                            coffee. Angry now, the man also shouts rudely at the stewardess for his coffee. Next
providing an intuitive user experience. Features such as the Advanced                                                                moment, both he and the parrot have been wrenched out of their seats and thrown
Theft Protection system, fingerprint sensor and Kensington Lock are                                                                  out of the emergency exit by two burly stewards. Plunging down to the ground, the
in addition to Fujitsu’s own security systems.                                                                                       parrot turns to him and says, “For someone who can’t fly, you shouldn’t be so rude!”

                                                                                                                                     Time Out

                              Airborne assault or an
                              We are not sure whether this is sheer genius
                              indication that the men in white coats have too much
                              time on their hands, but either way, this award-winning
                              little gizmo is sure to make you stand up and take a
                              look. Literally. When the alarm clock goes off, the whole
                              device takes off and flies round the room, humming like
                              a mosquito! So if you sleep with the windows open you
                              may have to run down the street trying to catch your alarm
                              clock, thereby waking the whole neighbourhood up! There
                              is also the chance that when the batteries run it could drop
                              on your noggin, so best you get up immediately!

                                                                                                                                     They said it                                                                         Pilot: “ Thank you, and remember, nobody
                                                                                                                                                                                                                          loves you or your money more than us.”
                                                                                                                                     Real quotes from pilots and air crew:                                                Flight attendant’s comment on a less
                                                                                                                                     Pilot - “Folks, we have reached our cruising altitude now, so I am                   than perfect landing: “We ask you to
                                                                                                                                     going to switch the seat belt sign off. Feel free to move about as you               please remain seated as Captain Kangaroo
                                                                                                                                     wish, but please stay inside the plane till we’s a bit cold                bounces us to the terminal.”

                                               a picture
                                      Two’stimes have you photographed a friend or loved one standing in front of some
                                      How many
                                                                                                                                     outside, and if you walk on the wings it affects the flight pattern.”
                                                                                                                                     Pilot - “Weather at our destination is 50 degrees with some broken
                                                                                                                                                                                                                          Pilot - as the plane landed and was
                                                                                                                                                                                                                          coming to a stop at Washington National:
                                                                                                                                     clouds, but they’ll try to have them fixed before we arrive.                         “Whoa, big fella. Whoa!”
                                      majestic backdrop, only to wish you too could be in the shot? Well, now you can with Ion’s
                                      new dual-lens camcorder that captures front and rear video and audio images in high-
                                      quality 640x480 fps resolution. Along with real-time playback and triple digital zoom, Ion’s
                                      latest toy has user-friendly button, a weighted bottom for steadier recording and rear and     Life in the fast lane                                                                    “Please, mister! Please! I’m sorry but I
                                                                                                                                                                                                                              didn’t know what else to do,” he pleaded.
                                                                                                                                                                                                                              “I threw the brick because no one else
                                      front lights for low-level ambient lighting.                                   A young businessman was driving fast in his brand new V8 Vantage
                                                                                                                                     Aston Martin down a neighbourhood street. Suddenly there was a                           would stop!” With tears dripping down
                                                                                                                                     terrific crash as a brick was thrown from the street into the side of his car.           his face the boy pointed down the road.
                                                                                                                                     Furious, the man screeched to a halt and leapt out of his car. He saw a                  “It’s my brother,” he said. “He rolled off
                                                                                                                                     young boy standing by the road and he grabbed him and started shouting                   the curb and fell out of his wheelchair
                                                                                                                                     at him. The boy stammered an apology.                                                    and I can’t lift him up. He’s hurt and
                                                                                                                                                                                                                              he’s too heavy for me.” Stunned beyond
                                                                                                                                                                                                                              words, the businessman quickly helped
                                                                                                                                                                                                                              the boy’s brother back into his wheelchair
                                                                                                                                                                                                                              and watched as he pushed his brother
                                                                                                                                                                                                                              down the street. Returning to his car, he
                                                                                                                                                                                                                              realised that the damage to the side door
                                                                                                                                                                                                                              was extensive. However, he never fixed it,
                                                                                                                                                                                                                              preferring to keep it there as a reminder
                                                                                                                                                                                                                              to the simple warning: “Don’t go through
                                                                                                                                                                                                                              life so fast that someone has to throw a
                                                                                                                                                                                                                              brick at you to get your attention.”
40 culture & HerItage                                                                                                                                                                                                 tOurIsm & entertaInment 41
                                                                                                                                              Museums                                                                                                        Omani Museum
Arabian Oryx                                                                                                                                  To make your cultural journey complete, a
A medium-sized antelope, well adapted to life in the desert,                                                                                  visit to at least one of the dozen museums
it was brought to the edge of extinction by indiscriminate                                                                                    in Oman is recommended. The Natural
hunting. Thanks to initiatives by His Majesty Sultan                                                                                          History Museum features Oman’s flora and
Qaboos bin Said, international wildlife organisations and                                                                                     fauna, including some of the indigenous
                                                                                                                                              species. To get a glimpse of Oman’s military
private donors, numbers are starting to recover. Jiddat Al
                                                                                                                                              history, visit the Armed Forces Museum.
Harasis was declared an Arabian Oryx Sanctuary, Oman’s
                                                                                                                                              The National Museum showcases a rare
first protected area, and UNESCO listed the sanctuary on
                                                                                                                                              collection of the history of the ruling
its World Natural and Cultural Heritage Register. As of
                                                                                                                                              dynasty. The archaeological lineage of
2008, there were an estimated 1100 individual Oryx living                                                                                     the country can be found in the Omani
in the wild in the GCC region, according to the Convention                                                                                    Museum. There is an exclusive museum
on the Trade in Endangered Species (Cites).                                                                                                   for children, the Children’s Museum, that
                                                                                                                                              is educative as well as entertaining. Bait Al

                             Wild at heart
                                                                                                                                              Zubair and Bait Al Baranda are examples of
                                                                                                                                              how Oman’s history has been captured in a
                                                                                                                                              capsule for those who are not familiar with
                                                                                                                                              it. For a complete listing of Oman’s various
                                                                                                                                              museums, please refer to the local dailies.
        Oman’s wildlife conservation efforts make for good research, education, tourism and
          community upliftment, as seen in the case of these three rare flagship species
                                                                                                                                                                                                                                       Oman has a wide variety of staying options
                                                                                                                                                                                                                                      catering to any and all types of visitors. From
                                                                                                                                                                                                                                  plush five-star beach-facing resorts and spas for
                                          Arabian Leopard                                                                                                                                                                      the more upmarket visitors, to the four-star, three-
                                                                                                                                                                                                                                  star, hotel apartments, camps, guest houses, and
                                          The Arabian leopard is a flagship species for Oman’s mountain habitats. The largest feline
                                                                                                                                                                                                                                      youth hostels, everyone’s wallet is catered for.
                                          in the region, and half the size of the African leopard, it is classified as rare and critically
                                                                                                                                                                                                                                       Desert and mountain camps are particularly
                                          endangered by the IUCN (International Union for the Conservation of Nature). In 1997,
                                                                                                                                                                                                                                    interesting experiences if you have not had the
                                          Andrew Spalton, environmental advisor to the Royal Court, began the Leopard Survey project
                                                                                                                                                                                                                                       opportunity to enjoy them before. While in
                                          that has helped to promote the leopard as one of the three flagship species in the country. Jabal
                                                                                                                                                                                                                                  Muscat, you will be spoilt for choices, and when
                                          Samhan Reserve is the main focus of these efforts. Oman’s conservation laws now punish the
                                                                                                                                                                                                                                you head towards the interior you will experience
                                          shooting of a leopard with a fine of up to 5 000 Rials, ($13 000) and five years imprisonment.
                                                                                                                                                                                                                                 true rustic charm and old-world elegance. Either
                                                                                                                                                                                                                                way, you will get to experience the essence of true
                                                                                                                                                                                                                                              Omani hospitality wherever you stay.
                                                                                                                                                                                                     Salalah Marriott Resort

Arabian Tahr                                                                                                                                  Shopping
The Office for Conservation of Environment,                                                                                                   When it comes to shopping, Oman is full of choices both
which is in charge of the Arabian Tahr                                                                                                        traditional and modern. If you are looking for some of the
Conservation Project, is putting in place                                                                                                     world’s best brands, you could head to the nearest mega-
measures to protect the Arabian Tahr, a wary,                                                                                                 malls, shopping complexes or hypermarkets. You can find
grey-brown mountain goat found in northern                                                                                                    these outlets all across the capital city, as well as in the
Oman mountains, in Wadi al Sareen.                                                                                                            larger cities like Nizwa, Sohar, Sur and Salalah.
Wadi al Sareen is home to one of the last three                                                                                               If traditional shopping is your interest, then you must visit
main remaining populations of the Arabian                                                                                                     the Muttrah Souq beside the Muttrah Corniche area.
Tahrs. The other two populations are in Jabal                                                                                                 There are also some very old and famous souqs in Nizwa,
Qahwan and Jabal Nakhal. The Arabian Tahr                                                                                                     Sinaw, Ibra and Salalah. For tourists, these souqs are a
lives at altitudes of above 2 000m on mountain                                                                                                paradise for souvenir hunting! Frankincense, perfumes,
cliffs where, unlike the drought-tolerant Oryx, it                                                                                            spices, dates and antiques jostle for space with electronic
is dependent on small freshwater seepages. The                                                                                                products, fashion accessories and toys. For a complete
                                                                                                                                              Oman experience, have a go at both the old and the new!
Tahr lives in small groups.
                                                                                                                                                                                                              Sinaw Souq
42 get FamIlIar

                                                                                                                                                                                                                                                                Get FamIlIar   43

                                                                                                                                       Whenever you travel overseas, it is often useful
                                                                                                                                       to understand the local laws and customs in the
                                                                                                                                       destination country, as they can often be very
                                                                                                                                       different to your own.
                                                                                                                                       To avoid any mix up or confusion with local laws

                                                                                                                                       and customs we have provided some travellers tips to
                                                                                                                                       assist you in having an enjoyable visit to the Sultanate.
                                                                                                                                       Please be advised that the information contained
                                                                                                                                       on this page is not fully comprehensive and

                               at a glance
The Sultanate of Oman is the third largest country located in the southeast coast of the Arabian peninsula. The Sultanate is
                                                                                                                                       may be liable to change without prior warning.
                                                                                                                                       Consult a travel expert or your local embassy
                                                                                                                                       prior to departing on your journey.
                                                                                                                                       Oman’s laws are based on Sharia law, also known
bordered by the Kingdom of Saudi Arabia in the west, the United Arab Emirates in the northeast, the Republic of Yemen in the           as the Islamic Law.                                         • Heavy rainfall can cause sudden and severe flooding to dry riverbeds,
                                                                                                                                       • In Oman, it is illegal not to have some form of             which may pass over a road. You are advised to take full precautions
southwest, the Strait of Hormuz in the north and the Arabian Sea in the east.
                                                                                                                                          official ID on you at any given time. Therefore,           when driving during rains.
Oman has a land area of approximately 3 09 500km2 and a 3 165km long coastline extending from the Strait of Hormuz in the
                                                                                                                                          it is recommended that you carry either your             • Oman is a Muslim country. You should respect local traditions, customs,
north, to the borders of the Republic of Yemen in the south.                                                                              passport, or a photocopy of, or some other                 laws and religion at all times and be aware of your actions to ensure that
Oman’s coast spans the three seas : the Arabian Gulf, the Sea of Oman and the Arabian Sea. A number of islands also are part of           valid identification card. Other forms of ID               they do not offend other cultures or religious beliefs, especially during
Oman including the famous islands of Masirah and Halaniyat (Kuria Muria). The country’s northern most part, the Musandam                  such as overseas driver’s license or overseas ID           the holy month of Ramadan, or if you intend to visit religious areas.
peninsula is Oman’s only coast on the Arabian Gulf and it is located across the strategic Strait of Hormuz.                               cards will not be accepted.
                                                                                                                                       • Visitors holding valid UK, Australian, and                Basic Arabic Phrases
Fact Sheet                                                                                                                                American and certain other nation’s driving               Yes              : naäam       Excuse me        : lao samaht
Area                    :      3 09 500km .
                                          2                                                                                               licenses (check with the embassy if your                  No               : laa         I am sorry       : ana aasif
Population (2010)       :      2.69 million, including 743 000 expatriates.                                                               country’s license is valid) can currently obtain          Please           : arjook      Good morning     : sabaah al khayr
                                                                                                                                          an Omani license without taking a driving test.           Thank you        : shukran     Good evening     : masaa’ al khayr
Language                :      Arabic (official), English (widely spoken), German & French (most hotel staff ).
                                                                                                                                       • Vehicles are driven on the right side of the road.         You’re welcome   : äafwan      Good night       : tusbih äalaa khayr
Capital                 :      Muscat.
Local Time              :      GMT +4.
Currency                :      Omani Rial, which equates to US$ 2.58.
Shopping Hours          :      09:00 - 13:00 then 16:30 - 22:00
The local currency is the Omani Rial (referred to as RO or OR or OMR). It is further divided into 1000 Baizas. Currency
denominations are available in 50, 20, 10, 5 and 1 Rial and 500 and 100 Baiza notes. Coins are available in 50, 25, 10 and 5 Baizas.
Islam is the official religion of the Sultanate of Oman.

(Image source: Ahmed Al Shukaili)                                                                                                                                                                                                                       (Image source: iStockphoto)
44 Oman aIr neWs                                                                                                                                                                                                  oman aIr neWs   45

                                                                                                                               In his keynote address, His Highness Sayyid Faisal
                                                                                                                               bin Turki Al Said, Chief Operating Officer of Brand
                                                                                                                               Oman Management Unit, highlighted the fact that
                                                                                                                               Oman needs to identify, promote and celebrate,
                                                                                                                               for example, its offer in areas that include tourism,
                                                                                                                               business, logistics, manufacturing, shipping, education
                                                                                                                               and IT and communicate and promote this to Oman-
                                                                                                                               based residents, employers, international visitors
                                                                                                                               and potential investors. “Again, this is an area where
                                                                                                                               Oman Air will play an important role. By developing
                                                                                                                               and communicating a strong national brand
                                                                                                                               identity we can speed up development by attracting
                                                                                                                               foreign investment and tourists. That, in turn, will
                                                                                                                               increase Oman’s global influence and help domestic
                                                                                                                               corporations grow. In this regard, Oman Air plays a
                                                                                                                               pivotal role,” he said.
                                                                                                                               During the two-day summit held at the Shangri La’s
                                                                                                                               Barr Al Jissah Resort & Spa, agencies appointed
                                                                                                                               by Oman Air shared industry acumen and best
                                                                                                                               international practices from their respective markets
                                                                                                                               during highly interactive sessions in efforts to create
                                                                                                                               synergy between advertising and public relations
                                                                                                                               disciplines and build a niche and differentiating global
                                                                                                                               positioning for the national carrier.
                                                                                                                                                                                          His Highness Sayyid Faisal bin Turki Al Said

                                                                                            HE Darwish bin Ismail Al Balushi

Summit talk shop
Defining a communications strategy and laying down a robust blueprint      the importance of engaging stakeholders in
was what Chief Officer Corporate Affairs Philippe Georgiou set out to      addition to maintaining a long-term outlook
achieve at Oman Air’s first Communications Summit, which witnessed         and projecting a consistent brand image.
the coming together of more than 30 public relations and advertising       “Communicating what we do and how we
professionals representing the airline’s strategic global communications   do it bears almost equal importance to our
partners across the network.                                               actual deeds and actions. It is only when our
The summit, a first of its kind, was inaugurated by HE Darwish bin         target audiences hear about our stories in an
Ismail Al Balushi, Secretary General of the Ministry of Finance and        efficient and credible way that we develop their
Chairman of the Executive Committee at Oman Air, who reiterated            allegiance and loyalty,” said HE Al Balushi.
46 Oman aIr neWs

Fly to Malaysia and Salalah
with Oman Air Holidays
Oman Air Holidays have come up with unbeatable packages to Kuala               services and amenities. The Salalah Break
Lumpur and Salalah, valid until 31 March.                                      Package includes return flights from Muscat,
For just OMR199 per person, the three-night Malaysia package, which            complimentary hotel transfers with a two-night
includes flight, hotel, transfers and taxes, comes as a not-to-be-missed       luxury stay at one of the 5-star resorts on twin
offer that is sure to be extremely popular with discerning travellers.         share basis and complimentary buffet breakfast.
The 4-star Seri Pacific Hotel in Kuala Lumpur offers great ambience and        The subtropical city of Salalah is an ideal and
impeccable service to make the stay a memorable one. It is just a short        rewarding destination for those who wish
walk from the Petronas Tower and the bustling shopping areas of Kuala          to escape the hustle and bustle of Muscat.
Lumpur. Or for just OMR34 extra per person, the stay can be upgraded           Unspoiled, delightfully lush and picturesque,
to the popular 5-star Prince Hotel. The Malaysia package includes return       Salalah boasts captivating archeological
flight on Oman Air’s A330 aircraft offering 34” pitch legroom with the         remains registered as Unesco World Heritage
best of inflight entertainment; three-nights twin-share at the 4-star hotel,   Sites and is the home to the prized and fabled
return airport transfers with Meet & Greet, daily buffet breakfast, all        frankincense trees. Truly, it is a haven for any
airline taxes, and free dinner on the last evening.                            nature enthusiast.
For those who want to travel closer to home, Oman Air Holidays have            Packages start from OMR99 per person at the
packages to Salalah partnering with the 5-star Salalah Marriott Resort         Salalah Marriott Resort, and OMR129 per
and the 5-star Crowne Plaza Salalah Resort to offer residents of Muscat        person at the Crowne Plaza Salalah Resort,
an opportunity to experience the enchanting city of Salalah with 5-star        which also offers free buffet dinner every night.
48   oman aIr neWs                                            oman aIr neWs   49

Bagging Gold
Oman Air has scooped three awards at the TravelPlus
Airline Amenity Bag Awards 2010. The national carrier
of the Sultanate of Oman won gold in the Best First
Class Female Amenity Bag category, as well as gold
for Best Inflight Amenity – recognising Oman Air’s
pioneering introduction of both mobile phone and wi-fi
connectivity onboard its aircraft. It also won silver for
Best First Class Male Amenity Bag. Oman Air was also
shortlisted in the Best Business Class Unisex Amenity
Bag category.
The awards attracted a record number of entries from
airlines, manufacturers, suppliers and designers of airline
amenities. Winning the awards follows a year in which
Oman Air has been transformed, with the introduction
of new airbus A330 aircraft to its fleet, the inauguration
of a range of exciting new destinations, the unveiling of
spacious and luxurious aircraft interiors and the launch
of state-of-the-art inflight entertainment systems. Oman
Air was also at the forefront of technological innovation
when it became the first airline in the world to offer
passengers full mobile phone and wi-fi connectivity
simultaneously on all of its widebody aircraft.

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