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Boingo Wi-Fi Snapshot

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					                                                                                                                                                     2Q 2011


Boingo Wi-Fi Snapshot
The Wi-Fi explosion continues, especially among mobile devices.                                           LAPTOP vs. MOBILE WI-FI
In February of 2011, the number of mobile devices seeking Wi-Fi
                                                                                                 Percentage of devices associating with Boingo’s airport
access in our managed network of airports exceeded the number of                                 Wi-Fi network, June 2011.
laptops for the first time, surpassing the 50% of total population mark.
By May, that figure had climbed to almost 59% of all Wi-Fi enabled
devices in-venue.

But this isn’t simply a story of substitution. The addressable market
of Wi-Fi devices has increased 5x in the last five years. There are 2x                                           58.9%                     41.1%
as many laptops today as there were in 2007, but mobile devices
(smartphones and tablets) have exploded since the launch of the
iPhone in June 2007, now representing almost 60% of a marketplace
that is fivefold larger overall.
                                                                                                      Laptop
If you have any questions, or would like to see other data, please
                                                                                                      Mobile Device
contact us at wifisnapshot@boingo.com.                                                                (smartphones & tablets)



                                                       Laptop or Mobile? Yes, Please.
            Platform Penetration as Percentage of Total Audience

 Jun 2007                                                                    99.9%                                                                          0.1%


 Jun 2008                                                            88.5%                                                                   11.5%


 Jun 2009                                                  73.9%                                                                   26.1%


 Jun 2010                                          65.9%                                                                   34.1%


 Jun 2011                          41.1%                                                              58.9%


                                  20%                         40%                    60%                            80%                              100%


                                                            Laptop                    Mobile Device




            Platform Breakout as a Function of Total Addressable Devices


 Jun 2007


 Jun 2008


 Jun 2009


 Jun 2010


 Jun 2011


                                    X                          2X                     3X                              4X                               5X


                                                            Laptop                   Mobile Device




                                           Source: Boingo Wireless, Inc. | Published September 21, 2011
                        Boingo, Boingo Wireless and the Boingo Wireless logo are registered trademarks of Boingo Wireless, Inc.
                                                                                                                                            2Q 2011


Boingo Wi-Fi Snapshot
                                                         Devices People Carry in Airports
Percentage of mobile devices associating with Boingo airport Wi-Fi network, by type.

       Jun 2007                        Jun 2008                        Jun 2009                      Jun 2010                        Jun 2011




  iPhone       1.0%                 iPhone       51.7%              iPhone       52.4%            iPhone       40.4%              iPhone       42.1%
  iPad         0.0%                 iPad         0.0%               iPad         0.0%             iPad         11.2%              iPad         23.5%
  iPod Touch   0.0%                 iPod Touch   42.4%              iPod Touch   39.3%            iPod Touch   39.0%              iPod Touch   17.5%
  Android      0.0%                 Android      0.0%               Android      0.6%             Android      3.3%               Android      11.3%
  Other        99.0%                Other        5.9%               Other        7.7%             Other        6.1%               Other        5.6%




       Megabytes per Month by Mobile Devices                                     CONSUMERS DEPEND ON
Average Megabytes per Month for Non-laptop Devices
                                                                                 WI-FI FOR DATA-HEAVY
250                                                                              USAGE, SUCH AS STREAMING
200                                                                              MUSIC AND VIDEO
150
                                                                                 Among those mobile devices fueling the growth, iPhone is
100                                                                              still the market leader, but iPad has made significant strides
                                                                                 in carving out a toehold in the #2 position. Android has
 50
                      114.0           152.7               211.0                  more than tripled its marketshare in the last year, but is still
  0                                                                              playing catch-up to the massive iPhone installed base.
                May 2009            Jun 2010             Jun 2011                Among those users with mobile accounts, the average
                                                                                 megabytes per month and the average megabytes per
       Megabytes per Minute by Mobile Devices                                    minute are increasing. We interpret this as evidence
Average Megabytes per Minute for Non-laptop Devices                              that users are participating in much more data-intensive
                                                                                 activities when online these days, consuming more and
 1.0
                                                                                 more megabytes of data in every session.
 0.8
                                                                                 For consumers who no longer have unlimited cellular data
 0.6                                                                             plans, this foreshadows costly cellular data bills on the new
                                                                                 tiered pricing plans, unless they depend on Wi-Fi for data-
 0.4
                                                                                 heavy usage, such as streaming music and video, as well as
 0.2
                      0.37            0.68                 0.89
                                                                                 accessing cloud-based services.
  0

                May 2009            Jun 2010             Jun 2011


                                           Source: Boingo Wireless, Inc. | Published September 21, 2011
                        Boingo, Boingo Wireless and the Boingo Wireless logo are registered trademarks of Boingo Wireless, Inc.

				
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