2Q 2011 Boingo Wi-Fi Snapshot The Wi-Fi explosion continues, especially among mobile devices. LAPTOP vs. MOBILE WI-FI In February of 2011, the number of mobile devices seeking Wi-Fi Percentage of devices associating with Boingo’s airport access in our managed network of airports exceeded the number of Wi-Fi network, June 2011. laptops for the first time, surpassing the 50% of total population mark. By May, that figure had climbed to almost 59% of all Wi-Fi enabled devices in-venue. But this isn’t simply a story of substitution. The addressable market of Wi-Fi devices has increased 5x in the last five years. There are 2x 58.9% 41.1% as many laptops today as there were in 2007, but mobile devices (smartphones and tablets) have exploded since the launch of the iPhone in June 2007, now representing almost 60% of a marketplace that is fivefold larger overall. Laptop If you have any questions, or would like to see other data, please Mobile Device contact us at email@example.com. (smartphones & tablets) Laptop or Mobile? Yes, Please. Platform Penetration as Percentage of Total Audience Jun 2007 99.9% 0.1% Jun 2008 88.5% 11.5% Jun 2009 73.9% 26.1% Jun 2010 65.9% 34.1% Jun 2011 41.1% 58.9% 20% 40% 60% 80% 100% Laptop Mobile Device Platform Breakout as a Function of Total Addressable Devices Jun 2007 Jun 2008 Jun 2009 Jun 2010 Jun 2011 X 2X 3X 4X 5X Laptop Mobile Device Source: Boingo Wireless, Inc. | Published September 21, 2011 Boingo, Boingo Wireless and the Boingo Wireless logo are registered trademarks of Boingo Wireless, Inc. 2Q 2011 Boingo Wi-Fi Snapshot Devices People Carry in Airports Percentage of mobile devices associating with Boingo airport Wi-Fi network, by type. Jun 2007 Jun 2008 Jun 2009 Jun 2010 Jun 2011 iPhone 1.0% iPhone 51.7% iPhone 52.4% iPhone 40.4% iPhone 42.1% iPad 0.0% iPad 0.0% iPad 0.0% iPad 11.2% iPad 23.5% iPod Touch 0.0% iPod Touch 42.4% iPod Touch 39.3% iPod Touch 39.0% iPod Touch 17.5% Android 0.0% Android 0.0% Android 0.6% Android 3.3% Android 11.3% Other 99.0% Other 5.9% Other 7.7% Other 6.1% Other 5.6% Megabytes per Month by Mobile Devices CONSUMERS DEPEND ON Average Megabytes per Month for Non-laptop Devices WI-FI FOR DATA-HEAVY 250 USAGE, SUCH AS STREAMING 200 MUSIC AND VIDEO 150 Among those mobile devices fueling the growth, iPhone is 100 still the market leader, but iPad has made signiﬁcant strides in carving out a toehold in the #2 position. Android has 50 114.0 152.7 211.0 more than tripled its marketshare in the last year, but is still 0 playing catch-up to the massive iPhone installed base. May 2009 Jun 2010 Jun 2011 Among those users with mobile accounts, the average megabytes per month and the average megabytes per Megabytes per Minute by Mobile Devices minute are increasing. We interpret this as evidence Average Megabytes per Minute for Non-laptop Devices that users are participating in much more data-intensive activities when online these days, consuming more and 1.0 more megabytes of data in every session. 0.8 For consumers who no longer have unlimited cellular data 0.6 plans, this foreshadows costly cellular data bills on the new tiered pricing plans, unless they depend on Wi-Fi for data- 0.4 heavy usage, such as streaming music and video, as well as 0.2 0.37 0.68 0.89 accessing cloud-based services. 0 May 2009 Jun 2010 Jun 2011 Source: Boingo Wireless, Inc. | Published September 21, 2011 Boingo, Boingo Wireless and the Boingo Wireless logo are registered trademarks of Boingo Wireless, Inc.