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WEB2.0 an Analysis

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					Web 2.0


   Understanding the scene – a 10,000 feet view

   by t.n.c.venkata rangan
   CMD, Vishwak Solutions Pvt. Ltd.
   MSDN Regional Director (Chennai)
Agenda

   What is Web 2.0?
   Business Landscape
   Software as a Service
   Demos
What is Web 2.0?
What is Web 2.0?

   It is Second generation of services available
    on the Web that lets people collaborate and
    share information online
   O'Reilly Media and MediaLive International
    popularized the term
   Google is now seen as the torch bearer of the
    term by the media
   From a technology perspective Web 2.0 uses
    AJAX, Mashups and RSS predominantly
What is AJAX?
   Ajax is not a technology in itself
   Shorthand for Asynchronous JavaScript and XML
   The term was first used by Adaptive Path only in Feb 2005
   Removes the need to reload entire web page each time the user
    makes a change. Increase the web page's interactivity, speed,
    and usability.
   XML is used as the format for transferring data between the
    server and client. XML files may be created dynamically by some
    form of server-side scripting
   The Ajax technique uses a combination of: XHTML and CSS,
    JavaScript, XMLHttpRequest /IFrame object
Microsoft was pioneer in Ajax

   Though hard to believe by public, in reality it all
    started with IE 3.0’s IFrame (and later by Netscape’s
    Layer) innovation to do asynchronous loading of
    content
   Today’s AJAX core is based on Microsoft
    XMLHTTPRequest Object introduced in IE 5.0
   It was used and exploited by Outlook Web Access
    (OWA) in Exchange 2000 timeframe
Business Landscape on the
new “Web”
    *All
       Data/Numbers quoted in this section are from Wikipedia.com &
    respective corporate websites
Google Adsense
   Google AdSense is a fast and easy way for website publishers
    of all sizes to display relevant Google ads on their website's
    content pages and earn money.
   As of now, Microsoft doesn’t have a competing offering here,
    though there are tons of 3rd parties offering a similar model.
    Google has the early mover advantage here
   Google has released sister products – Adsense for Feeds and
    Adsense for Search
   For Quarter ended June 30, 2006 Google earned from Adsense
    (Partner Sites) US$997 Million or 41% of total Revenue
   42% of overall Google’s revenue came frrom outside USA
Google Adwords
   Pay Per Click (PPC) Model
   Google AdWords allows advertisers in Google’s network which includes
    Google’s own Property and Google Adsense Network. The overall
    Network reaches more than 80% of Internet users
   It works on Vickrey Auction where by Advertisers bid for a slot
   Advertiser get near real-time reporting and can control there spend for
    each day
   It is believed to be powered by MySQL (Open Source) as backend
   For Quarter ended June 30, 2006, Google made US$1.43 Billion or
    58% of its total revenue from Google Sites
Microsoft Adcenter

   Adcenter is Microsoft answer to Google Adwords
   Prior to Adcenter, Advertisers had to use Overture
    (Yahoo!) for placing their ads in MSN Networks
   Adcenter gives more control over Google Adwords
    in terms of targetting user demographics
   MSN Network reaches to 2 out of 3 web users
Blogging

   If you thought blogging was passive, free and
    voluntary think again
   Commercial (so called) Blog sites
       Netscape.com (new) owned by Weblogs, Inc.
       Engadget.com owned by Weblogs, Inc.
       Myspace.com
Weblogs, Inc

   The company is owned by AOL and has more than
    90 commercial blogs meaning blog sites which
    employ FTEs to prepare the content
   Weblogs generated US$1 Million in revenue out of
    Google Adsense alone in 2005
   AOL bought Weblogs, Inc in Oct 2005 for US$25
    Million
   The CEO of Weblogs recently announced US$1000
    per month for bloggers who submit more than 150
    Stories/Items per month in any Social Bookmarking
    site
Social Networking Sites

   Myspace.com
       Fourth most popular English Website
       95 million members, with 500,000 new members
        each week
       Bought by News Corp (Rupert Murdoch) for
        US$580 Million in June 2005
   Orkut.com
       A Google Initiative
   LinkedIn.com
Software as a Service
Software as a Service

   Software as a Service (Saas) is a model of
    software delivery where the software
    company provides development, hosting,
    maintenance, daily technical operation, and
    support
   SaaS can be for any market segment
    including home consumers, small business,
    medium and large business
SalesForce.com

   SalesForce uses SaaS to deliver everything
    over the web, no install in client, platform
    independent
   Only US$995 for five users for 1 year all
    inclusive. No additional CAPEX or OPEX
Windows Live

   Windows Live is Microsoft’s version of Web
    2.0 services offerings.
   These will include Live Mail, Live Messenger,
    Live Favourites, Live Office Domains and
    more.
   Watch out Microsoft for more to come from
    them…
Flash as a Platform - Flex

   Adobe® Flex™ 2 is an application development
    solution for creating and delivering cross-platform
    rich Internet applications (RIAs) within the
    enterprise and across the web
   Client environment just need Flash Runtime - which
    is available in over 90% of PCs. And works in IE,
    FireFox, Opera and others
   Flash Runtime is less than 500KB-1MB in size if
    needs to be downloaded
Demos
Demos

   Microsoft Live.com, Live Virtual Earth, Live
    Mail
   Google Maps, GMail
   SalesForce.com
   Adobe Flex Examples
   Nike TV
Thank You!

				
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posted:9/29/2011
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