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‘Billion Hearts Beating’ campaign lights up the great monument of Hyderabad in red to celebrate (PDF)

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 ‘Billion Hearts Beating’ campaign lights up the great monument
      of Hyderabad in red to celebrate the ‘World Heart Day!’
Leading Indian musicians collaborate to compose a special ‘Calm Song’ for
                              the campaign

To mark the occasion of World Heart Day on September 29, 2011, ‘Billion Hearts Beating
Foundation’ is running a week long awareness program “Happy Heart Fest” all across India. In
Hyderabad, His Excellency, Sri E S L Narasimhan, Governor of Andhra Pradesh, supported the
cause by unveiling the Calm Song. The song, composed by leading artists from India’s music
fraternity, was launched in the backdrop of the Charminar which was lit up in red to mark the
occasion.


The music community has come together in a powerful and remarkable way to promote this
initiative. Six leading musicians joined hands to support the Billion Hearts Beating campaign by
composing a calm song. The Calm Song was composed by renowned composer Shamir Tandon,
strings by Sitar virtuoso Anoushka Shankar and sung by top vocalists- Hariharan, Sonu Nigam,
Shaan and Sunidhi Chauhan. This Calm Song stimulates people to lay down their stress and to
lead fuller, healthier lives.


The historic Charminar, one of the wonders of Hyderabad was lit up in red to symbolize World
Heart Day. The dazzling display attracted people from all over Hyderabad and drew them to
take pledge to fight against rising heart disease in India.


“We hope that the people of India will join Billion Hearts Beating Foundation in its endeavor to
reduce the ever increasing heart problem, said Shobhana Kamineni, Executive Director, New
Initiatives, Apollo Hospitals Group.


As part of the campaign, the Billion Hearts Beating Foundation has identified 5 measures,
which can make Indians have healthier hearts. The measures are Eating Healthy, Active
Lifestyle, Regular Health Checks, Not Smoking and Beating Stress, and each one of these
Controls has been adopted by one Celebrity Crusader to make one billion Indians aware of them
as simple measures to keep their heart healthy.
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Addressing the occasion, Ms Sangita Reddy, Operations, Executive Director, Apollo
Hospitals, said, “The campaign aims at making people aware about small lifestyle changes
which can do wonders to make their heart beat a healthy tune.”


Billion Heart Beating campaign is a national multimedia drive that seeks to promote heart
health across the country, by creating awareness about heart diseases and providing effective
solutions to help overcome it.


About Billion Hearts Beating Foundation

Billion Hearts Beating Foundation is a not-for-profit organisation, committed to combating the
problem of heart disease in India. The Foundation was set up on September 30, 2010 as a
dedicated platform for like-minded individuals and corporate to address India's largest health
issue, through education and action. The vision of Billion Hearts Beating is a long-term
sustainable movement towards a heart-healthy India. Their mission is to actively promote heart
health across the country, by creating awareness about heart disease and providing workable
solutions to help overcome it.



For more information, contact:

Joyeeta Mitra
+919899112472
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Description: The music community has come together in a powerful and remarkable way to promote this initiative. Six leading musicians joined hands to support the Billion Hearts Beating campaign by composing a calm song.