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DE–8825                                                        11


                               DISTANCE EDUCATION

                   M.B.A. DEGREE EXAMINATION, MAY 2010.

                                    Non-Semester

                            MANAGEMENT CONCEPTS

Time : Three hours                        Maximum : 100 marks

                            PART A — (5 × 8 = 40 marks)

                             Answer any FIVE questions.

1. Define planning. State the essential requirements of an effective plan.

2. Distinguish between administrations and management.

3. Define policies. Bring out the characteristics of a good policy.

4. Bring out the difference between

     (a)   Authority and responsibility

     (b)   Centralisation and Decentralisation

5. What is delegation? State the merits and demerits of delegation.

6. Define    the        term      co-ordinations.      State        the   need          for
    co-ordinations.

7. Briefly explain the responsibilities of a supervisor.

8. Discuss about the external sources of recruitment.

                            PART B — (4 × 15 = 60 marks)

  Answer any THREE questions from Q. No. 9 to Q. No. 14 and Q.15 is compulsory

9. Explain the contribution of Henry Fayol to the field of management.

10. Bring out the nature and the functions of management.

11. Explain the planning process. Also state the different types of planning.


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12. What is pan of control? Explain the types of span of control. What are the factors
     determining span of control?

13. What is meant by staffing? Why has the functions gained importance these days?

14. ‗‗Budgetary control is tool of planning, co-ordination and control‘‘ – Discuss.

15. Define total Quality Management. What are the chief requirements for the
     successful working of TQM programme in an industrial organisations?




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  DE–8826                                                      12


                              DISTANCE EDUCATION

                 M.B.A.(NS) DEGREE EXAMINATION, MAY 2010.

                          ORGANISATIONAL BEHAVIOUR

Time : Three hours                         Maximum : 100 marks

                             PART A — (5  8 = 40 marks)

                             Answer any FIVE questions.

1. Define organizational behaviour and state the importance of organizational
behaviour.

2. Differentiate individual behaviour from group behaviour.


3. State the importance of groups.


4. What are the characteristics of leadership?


5. What is stress? List down its consequences.


6. Evaluate the merits and demerits of decentralization.

7. What are the guidelines for change in an organizational culture?



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8. List down the causes that stimulate change in an organization.


                           PART B — (4  15 = 60 marks)

      Answer any THREE questions from Q.No : 9 to Q.No :14 and Q.No :15 is
                                     compulsory.

9. Explain the major elements of a good organizational behaviour system.

10. What is attitude? Explain the components of attitude.

11. "Decision making plays a vital role in an organization" comment.

12. Explain the different forms of communication.

13. Discuss the theories of leadership.

14. How change and fastness is related with centralization and decentralization?

15. What are the most commonly followed organizational designs? Explain.




                                ——————————
DE–8827                                                     13


                              DISTANCE EDUCATION

                 M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                            MANAGERIAL ECONOMICS

Time : Three hours                        Maximum : 100 marks

                          SECTION A — (5 × 8 = 40 marks)

                             Answer any FIVE questions.

1. Explain the nature and scope of Managerial Economics.

2. Describe the survey methods of demand forecasting.

3. Narrate the assumptions and properties of Cobb-Douglas Production functions.


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4. Differentiate between Cost control and Cost reduction. What are the essentials
     for the success of cost reduction programme?

5. Explain the importance of Profit Planning and Profit Forecasting.

6. What are the reasons for Government Control over Price of a Product?

7. Mention the problems involved in the measurement of national income.

8. Explain the reasons for inflation.

                         SECTION B — (4 × 15 = 60 marks)

                   Answer any THREE from Q. No. 9 to Q. No. 14
                           and Q. No. 15 is compulsory.

9. Analyse the relationship of managerial economics with other disciplines.

10. Examine the various methods of measurement of elasticity of demand.

11. Explain and illustrate the conditions for the establishment of firm‘s equilibrium
      under perfect competition.

12. How Price and output is determined under discriminating monopoly?

13. Discuss the managerial uses of break even analysis as a tool of project control.

14. Enumerate causes of the disequilibrium in the balance of payment and the
     measures for correcting disequilibrium.

15. Explain the various types of external and internal economics of scale.




                                  ————————
 DE–8828                                                    14


                              DISTANCE EDUCATION

                M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                            QUANTITATIVE METHODS

Time : Three hours                        Maximum : 100 marks



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                              PART A — (5  8 = 40 marks)

                               Answer any FIVE questions.

                            All questions carry equal marks.

1. Write note on : Variables and Functions.

2. Note down the procedure for mathematical formulation of a Linear Programming
    Problem.

3. What are the major assumptions and limitations of linear programming?

4. Reduce the following L.P.P. to its standard form :

     Maximize Z  x1  x 2  3x 2

     Subject to the constraints

       x1  2x 2 15, x1  3x 2  10
      x1 and x 2 unrestrict ed in sign.

5. National oil company has three refineries and hour depots. Transportation cost
    per ton, capacities, and requirements are given below.
                               D1   D2   D3    D4 Capacity (tons)
                       R1          5      7        13   10     700
                       R2          8      6        14   13     400
                       R3         12      10       9    11     800
                 Requirement 200 600 700 400
     determine optimum allocation of output.

6. What is the classical definition of probability?

7. Define EVPI. How is it calculated?

8. Write down the decision making process.

                             PART B — (4 × 15 = 60 marks)

            Answer any THREE questions from Q. no. 9 to Q. no. 14 and
                           Q. no. 15 is compulsory.

9. Solve the following L.P.P ;
     Maximize Z  2x1  3x 2  10x 3


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     Subject to the constraints
      x1  2x 2  0, x 2  x 3  1; x1 , x 2 , x 3  0.

10. State the duality theorem and explain its implications.

11. Suggest optimal assignment of the workers to jobs if the completion time (in
      hours) of different jobs by different workers is as given below.

                                                 Workers
                                                  W X Y            Z
                                               A    8     7   9   10
                                      Jobs     B    7     9   9    8
                                               C    10    8   7   11
                                               D 10       6   8    7

12. Discuss the various methods of evaluating investment proposals.

13. Explain clearly the following terms :
     (a)    Action space
     (b)    State-of-nature
     (c)    Payoff table.

14. What are the advantages and limitations of using simulation?

15. Customer arrive at a sales counter manned by a single person according to a
     Poisson process with a mean rate of 20 per hour. The time required to serve a
     customer has an exponential distribution with a mean of 100 seconds. Find the
     average waiting time of a customer.



                                               —————
  DE–8829                                                              15


                                     DISTANCE EDUCATION

             M.B.A.(Non Semester) DEGREE EXAMINATION, MAY 2010.

                                          BUSINESS LAWS

Time : Three hours                                  Maximum : 100 marks

                                  PART A — (5  8 = 40 marks)

                                   Answer any FIVE questions.

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1. Explain the classification of       contracts   according to   enforceability and
performance.

2. Explain the different ways in which a contract may be discharged by mutual
     consent.

3. Discuss the different modes of discharge of surety.

4. State the objects and scope of consumer protection Act.

5. What is partnership Deed? State its main contents.

6. What are the characteristics of fire insurance contract?

7. What is the differences between promissory notes and bills of exchange?

8. How companies are classified on the basis of incorporation?

                           PART B — (4  15 = 60 marks)

      Answer any THREE questions from Q. No :9 to Q.No :14 and Q.No : 15 is
                                compulsory.

9. When is the time deemed to be the essence of the contract in the performance of
     contracts discuss.

10. Define the "Contract of indemnity". Distinguish it from a contract o Guarantee.

11. How is a contract of sale made? State briefly the necessary formalities of such a
     contract with illustrations.

12. What are the various types of negotiable instruments? Explain them in brief.

13. When may a partner be expelled? Discuss the rights and liabilities of an expelled
     partner?

14. Define a contract of insurance and explain its principles.

15. Discuss the powers and duties of a director of a company under the companies
     Act, 1956.



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                                ——————————
 DE–8831                                                    17


                             DISTANCE EDUCATION

                M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                           BUSINESS ENVIRONMENT

Time : Three hours                       Maximum : 100 marks

                            PART A — (5  8 = 40 marks)


                            Answer any FIVE questions.

1. Explain the major objectives of business.

2. Discuss the relationship between business and environment.


3. Explain the need for environmental study.


4. Give the benefits of Globalisation.


5. Discuss the impact of privatisation on Indian economy.


6. Explain the relevance of environmental issues on the economic development.


7. What is Multinational Corporation? Explain its characteristics.


8. Describe the need for foreign capital for economic growth.

                           PART B — (4 × 15 = 60 marks)

               Answer any THREE questions is Q. No. 9 to Q. No. 14
                          and Q. No. 15 is compulsory.

9. List out the arguments for and against social responsibility.




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10. What is an economic system? What are the basic problems of an economic
     system?

11. ―There is a need for exercising caution and restraint while privatizing PSUs‖.
      Comment.

12. Explain the stages involved in the economic transition of globalisatioan.

13. ―Natural resources are the wealth of a country‘s economy‖. Discuss.

14. Explain the trend of population growth and its implication on economic growth.

15. Critically examine the impact of FDI on Indian stock market.



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 DE–8832                                                    21


                             DISTANCE EDUCATION

                M.B.A. (N.S.) DEGREE EXAMINATION, MAY 2010.

                              RESEARCH METHODS

Time : Three hours                       Maximum : 100 marks

                          SECTION A — (5  8 = 40 marks)

                            Answer any FIVE questions.

1. What are the steps involved in preparing research plan?

2. Why is research design necessary to conduct a study?

3. What are the uses of descriptive research?

4. Describe the criteria for a good sample.

5. What are the characteristics of a good questionnaire?

6. What is tabulation? What are the kinds of tabulation?

7. Write a note on the techniques of interpretation.

8. What are the essential contents of executive summary in report writing?

                         SECTION B — (4  15 = 60 marks)



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                 Answer any THREE questions from Q.Nos. 9 to 14.

                        Question Number. 15 is compulsory.

9. What is a research problem? What are the sources of research problem?

10. Briefly explain different types of sampling techniques with examples.

11. Design a questionnaire to study the brand preference for a colour television.

12. Discuss the precautions to be taken while interpreting research data.

13. Discuss the techniques of interpretation of data.

14. Describe the layout of a research report covering all relevant points.

15. What is scientific method in research? Why marketing research cannot be
     considered scientific? Give reasons.



                                   ————————

 DE–8833                                                    22


                              DISTANCE EDUCATION

                M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                           MARKETING MANAGEMENT

Time : Three hours                        Maximum : 100 marks

                            PART A — (5  8 = 40 marks)

                            Answer any FIVE questions.

1. Explain four P' S on marketing.

2. What is marketing segmentation and its benefits?

3. Explain Test Marketing.

4. What are the functions of middleman?

5. What are the different methods of price fixing?

6. Explain the steps in selling.

7. What are the factors influencing selection of media for advertisement?


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8. Explain Branding.

                           PART B — (4 × 15 = 60 marks)

                 Answer any THREE questions from Q. No. 9 to 14
                            Q. No. 15 is compulsory.

9. Explain the features of service marketing.

10. Explain in detail with suitable examples consumer buying process.

11. Explain product positioning with suitable examples.

12. Critically examine government control of pricing.

13. Discuss the methods and practices of sales promotion.

14. Explain channel management.

15. Explain the determinants and theories of consumer behaviour.



                                     —————
DE–8834                                                     23


                             DISTANCE EDUCATION

                M.B.A.(NS) DEGREE EXAMINATION, MAY 2010.

                       HUMAN RESOURCE MANAGEMENT

Time : Three hours                       Maximum : 100 marks

                           PART A — (5 × 8 = 40 marks)

                            Answer any FIVE questions.

1. List out the principles governing the wage and salary administration.

2. Write a detailed note on administration of discipline in the work place.

3. Briefly explain the importance of maintenance of personal records.

4. Define the term ‗‗Human Resource Management‘‘.

5. Explain the steps involved in human resource planning process.


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6. What are the merits and demerits of transfer of an employee?

7. Describe some of the problems that have often been characteristic of Human
    Resources Departments in the past.

8. Explain the different steps in job analysis process.

                           PART B — (4 × 15 = 60 marks)

                 Answer any THREE questions from Q. No. 9 to 14
                            Q. No. 15 is compulsory.

9. What are the functions and duties of a manager of Human Resource
    Department? Explain.

10. Why is human resource planning necessary? What are its characteristics?

11. Enumerate the scope and importance of training and development of personnel
     in a manufacturing concern.

12. Explain on various incentive plans that a company could offer to middle level
      employees.

13. Why is the employee motivation is a part of management activity? Explain.

14. Explain the difference between the terms task, position, job, job description, job
      analysis and job classification.

15. What is the need for human resource research? Explain the different approaches
     to HR research.




                                  ————————
 DE–8835                                                  24

                             DISTANCE EDUCATION

                M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                           FINANCIAL MANAGEMENT

Time : Three hours                        Maximum : 100 marks

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                            PART A — (5  8 = 40 marks)

                             Answer any FIVE questions.

1. What are the goals of financial management? Discuss them in brief.

2. What are the merits and demerits of debenture finance to a company?

3. Explain the different types of working capital.

4. How pay back period on investment is determined? State its advantages and
    limitations?

5. Discuss the factors one should bear in mind while designing a suitable capital
     structure for a business.

6. Write the meaning and explain the importance of inventory management.

7. Explain the various cash management models which determine the optimum
     level of cash.

8. Critically examine the assumptions underlining the irrelevance hypothesis of
     Modigliain and Miller regarding dividend distribution.

                           PART B — (4  15 = 60 marks)

                 Answer any THREE questions from Q. No. 9 to 14.

                               Q.No. 15 is compulsory.

9. Define working capital. Explain various factors influencing working capital.

10. From the following capital structure of a company, calculate weighted average
      cost of capital using
     (a)   Book value weight and
     (b)   Market value weight.
              Source                        Book value Market value
                                               Rs.         Rs.
                Equity share capital
                (Rs. 10 shares)                  45,000           90,000
                Retained earnings                15,000
                Preference share capital         10,000           10,000
                Debentures                       30,000           30,000
     The after tax cost of different sources of finance is as follows :
     Equity share capital 14%, retained earnings 13%


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     Preference share capital 10%, debentures 5%.

11. From the following particulars prepare a statement showing working capital
      needed to finance a level of activity of 12,000 units of output per annum
     Analysis of selling price per unit
                                                Rs.
     Raw materials                              5
     Labour                                     3
     Overhead                                   2
     Total cost                                10
     Profit                                      2
     Selling price                             12
     Additional information :
     (a)   Raw materials are to remain is store on an average -1 method.
     (b)   Materials are in process on an average - 2 months.
     (c)   Finished     goods     are     in    process    on     an      average     -
           3 months
     (d)   Credit allowed to debtors is 4 months.
     (e)   Credit allowed by suppliers is 2 months.
     It may be assumed that production and overheads accrue evenly through the
     year.

12. What are the factors which influence the dividend policy of a firm?

13. Golden syntex has annual sales of Rs. 24,00,000. The selling price per unit Rs. 10
     and the variable cost is 70% of the selling price. The required rate of return on
     investment is 20%, average cost is Rs. 9 per unit; annual collection expenditure
     Rs. 50,000 and percentage of default 3%, credit from 2 months. Golden syntax
     is considering the change in credit policy by following program A (or) Program
     B.
                                                         Programme
                                                        A         B
               Average collection period (months)         1.5        1
               Annual collection expenditure (Rs.) 75,000 1,50,000
               Percentage of default %                      2        1
     Determine which collection programme should Golden syntax follow?

14. X Ltd. is considering the purchase of a new machine which will carryout
     operations performed by labour. A and B are alternative models from the
     following information. You are required to prepare a profitability statement
     and work out the pay back period in respect of each machine.
                                                Machine A Machine B
           Estimated life of machine              5 years     6 years

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           Cost of machine                          1,50,000    2,50,000
           Cost of Indirect materials                  6,000       8,000
           Estimated savings in scrap                 10,000      15,000
           Additional cost of maintenance             19,000      27,000
           Estimated savings in direct wages :
           Employees not required                        150        200
           Wages per employee                            600        600
     Taxation is to be regarded as 50% of profit (ignore deprecation for calculation
     of Tax). Which model would you recommended? State your reasons.

15. The following information is available in respect of the rate of return on
      investment (r), the capitalisation rate (ke) and earnings per share (E) of a
      manufacturing company.
     r     12%
     ke    11%
     E     Rs. 20
     Determine the value of its shares as per Gordon‘s model in each alternative,
     assuming :
     (a)   10%
     (b)   40%
     (c)   70% payout ratios.
                                 ————————
  DE–8836                                                  25


                             DISTANCE EDUCATION

                 M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                            PROJECT MANAGEMENT

Time : Three hours                      Maximum : 100 marks

                           PART A — (5  8 = 40 marks)

                            Answer any FIVE questions.

1. Explain the meaning and concept of project.

2. Explain the economic analysis of project appraisal.


3. What are the objectives of project scheduling?




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4. Explain the need for a detailed project report in formulation of investment
      proposals.


5. What is project diary? Why it is essential?

6. How GANTT chart used for project scheduling?


7. What are the differences between appraisal and evaluation?


8. Discuss the advantages and disadvantages of critical path method.


                             PART B — (4  15 = 60 marks)

      Answer any THREE questions, form Q. No :9 to Q.No :14 and Q.No : 15 is
                                compulsory.

9. "Profitability is the index of incentive for the investments in projects"– Discuss.

10. Discuss the stages of project life cycle.

11. Describe the need and functions of project consultants.

12. Explain the nature and significance of project planning.

13. Explain the guidelines given by planning commission for project formulation.

14. Discuss the desirable characteristics of a project.

15. Describe the nature and causes of cost and time over runs. How does the over
      run problem could be controlled?



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 DE–8838                                                      27


                               DISTANCE EDUCATION

                   M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                            INTERNATIONAL BUSINESS


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Time : Three hours                        Maximum : 100 marks

                            PART A — (5  8 = 40 marks)

                            Answer any FIVE questions.

1. What is international business? Give its types.

2. Explain about the concept and strategy of Multinational Corporations.


3. Point out the Indian Joint Venture position in abroad.


4. Examine the present India‘s FDI policy.


5. Define transfer of technology? Discuss its relevance in International Business.


6. What are the basic subjects for discussion in UR?

7. Evaluate the licensing and franchising of foreign market entry strategies.


8. What are the merits and demerits of Contract Manufacturing?

                           PART B — (4  15 = 60 marks)

      Answer any THREE questions, from Q.No. 9 to Q. No. 14 and Q.No. 15 is
                                compulsory.

9. Discuss the strategic decisions from an Organisaton‘s point of view, the enter
     International Business.

10. Give a brief account of the international economic environment of Business.

11. Discuss the features of International Joint Venture strategic allocations.

12. Discuss the functional role of World Bank.

13. Describe the International code of conduct for the transfer of Technology.

14. Describe the process involved in the settlement of International Commercial
     Disputes.

15. Analyse about TRIPS and its competitive position.



                                  ————————


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 DE–8839                                                    31

                             DISTANCE EDUCATION

                M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                     MANAGEMENT INFORMATION SYSTEMS

Time : Three hours                      Maximum : 100 marks

                           PART A — (5  8 = 40 marks)

                           Answer any FIVE questions.

                         All questions carry equal marks.

1. List and explain different types of system Implementation.

2. With a Block diagram, explain the elements of MIS.

3. What are the recent developments in Information Technology? Explain.

4. Discuss about the various components of LAN.

5. What are value added Networks? Explain.

6. Define the composition of World Wide Web.

7. Write on Decision Support System.

8. Discuss about various Communication Channels.

                          PART B — (4 × 15 = 60 marks)

             Answer any THREE questions from Q. No. 9 to Q. No. 14
                          Q. No. 15 is compulsory.

                         All questions carry equal marks.

9. List and explain the Techniques involved in system study.

10. Explain the various approaches of MIS Development.

11. Explain the salient features of Executive Information System.


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12. Explain the following in detail :
     (a)   Internet
     (b)   Interactive video.

13. Explain in detail the modules of ERP.

14. Discuss about the following in detail :
     (a)   Expert Systems
     (b)   System Conversion.

15. Explain how Electronic Bulletin Board Systems are used in the MIS.



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 DE–8840                                                   32


                                DISTANCE EDUCATION

                 M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                            STRATEGIC MANAGEMENT

Time : Three hours                        Maximum : 100 marks

                             PART A — (5  8 = 40 marks)

                             Answer any FIVE questions.

1. What is strategic management? Is it important for a business today?

2. Differentiate mission from Vision with an example of a statement of your choice.

3. Define corporate strategy and state its influence on organizational performance.

4. Explain SBU by taking a corporate example.

5. Distinguish between horizontal and vertical diversification.

6. State the differences between merger and amalgamation.

7. How do you feel that leadership will be a motivating factor in the
    implementation of strategy?



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8. Explain the link between organization structure and strategy.

                           PART B — (4  15 = 60 marks)

              Answer any THREE Questions from Question No.9 to 14

                           Question No.15 is Compulsory.

9. Discuss on how mission, vision, goals formulated by the business leaders help in
     the growth of their organization.

10. As a strategist of an electric car manufacturing company, explain the steps you
      will follow in formulating a strategy under the present competition.

11. Business units have a choice of three generic strategies. Explain these strategies.

12. Why do people resist to change and how can it be managed during strategic
     changes among the employees of an organization?

13. Explain the evaluation and control techniques in strategic management.

14. Enumerate on the functional features and difficulties in implementing BON
     MARSHALL SAP package.

15. In terms of strategic management, how does a new venture‘s situation differ
      from that of an ongoing small company?



                                    ——————
  DE–8841                                                  33 A


                              DISTANCE EDUCATION

                   M.B.A. DEGREE EXAMINATION, MAY 2010.

                                    Non-Semester

                            PRODUCT MANAGEMENT

Time : Three hours                        Maximum : 100 marks

                            PART A — (5  8 = 40 marks)
                            Answer any FIVE questions.

1. Differentiate product and product mix.




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2. What is product testing? What are the different kinds of tests done in this
    respect?

3. What is product planning and development?

4. What do you mean by product identification?

5. What are the characteristics of a good brand name?

6. Distinguish between product policy and product planning?

7. Write notes on :

(a)   Labeling.

(b)   After sale service.

(c)   Umbrella branding.

8. What are the objectives of a package? Give the features of a good package.

                            PART B — (4  15 = 60 marks)

      Answer any THREE questions from Q. No : 9 to Q. No : 14 and Q. No : 15 is
                                  compulsory.

9. What are the functions and role of a product manager in the management of a
    product?

10. What is meant by product life cycle? Explain its stages.

11. Explain the role of 7's framework and its uses in new product development.

12. Discuss what may be the reasons for the success and facilities of New Product?

13. Examine the role packaging in the overall marketing strategy. What factors
      account for the increasing importance of packaging as a tool of product
      Promotion? Briefly explain each of them.

14. What is brand name? What criteria are used selecting a Brand name? What are
     the major advantages of product branding?

15. Explain why is new product development becoming increasingly important?

                                   ———————
DE–8842                                                    33 B



                              DISTANCE EDUCATION


                                          21        DE–8825
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                   M.B.A. DEGREE EXAMINATION, MAY 2010.

                                   Non-Semester

                         PROMOTIONAL MANAGEMENT

Time : Three hours                       Maximum : 100 marks

                           PART A — (5 × 8 = 40 marks)

                            Answer any FIVE questions.

1. Discuss the social influences on consumer decisions with suitable examples.

2. Enumerate the important promotional objectives.

3. What do you mean by an advertising agency? What are its functions?

4. Examine the role of persuasion in advertising.

5. Explain the essential features of media strategy.

6. Describe the different tools of public relations with their relative merits and
     demerits.

7. Evaluate the various regulations governing promotion.

8. Define personal selling and discuss its important characteristics.

                           PART B — (4 × 15 = 60 marks)

Answer any THREE questions from Q.No. 9 to Q.No. 14 and Q.No. 15 is compulsory.

9. What do you mean by a promotional budget? What are the techniques used to set
    the same?

10. Describe the need for and different methods of advertising appropriation.

11. Explain the techniques used in producing advertising for print and broadcast
      media.

12. Critically evaluate the importance of direct marketing and its relevance in the
      Indian context.

13. Discuss in detail the different methods of recruitment, selection and training of
      sales force.



                                         22         DE–8825
                                                                                ws 6

14. Examine the evaluation process of promotional programmes.

15. Comment on the use of women and children in promotional programmes.



                                  ————————
  DE–8843                                                  33 C


                              DISTANCE EDUCATION

                 M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                            MARKETING OF SERVICES

Time : Three hours                        Maximum : 100 marks

                            PART A — (5  8 = 40 marks)
                             Answer any FIVE questions.

1. Explain the characteristics features of services.

2. Discuss the importance of relationship marketing.

3. Discuss the methods of differentiating services.

4. Explain the process for marketing of services.

5. Explain the salient features of Tourism marketing.

6. Discuss the essentials for effective marketing of financial services.

7. Explain the approaches of bankers for marketing their services.

8. Explain the concept of social marketing.

                           PART B — (4  15 = 60 marks)

    Answer any THREE questions from Q. No : 9 to Q. No : 14 and Q. No : 15 is
                                compulsory.

9. Enumerate the origin and growth of services marketing in India.

10. Discuss the components involved in the marketing mix of services.

11. Examine the role of service sector in the economic growth of a country.

12. Explain the issues involved in allocation of resources for marketing of services.




                                          23           DE–8825
                                                                         ws 6

13. Explain the promotional measures to be adopted for effective marketing of
      transportation services.

14. Examine the role of advertisement and marketing research in Retail services
      marketing.

15. Evaluate the future trends in marketing of services in India.

                                   ———————
 DE–8844                                                  34 A


                              DISTANCE EDUCATION

                   M.B.A. DEGREE EXAMINATION, MAY 2010.

                                    Non-Semester

                            MANAGEMENT OF FUNDS

Time : Three hours                         Maximum : 100 marks

                          SECTION A — (5  8 = 40 marks)

                            Answer any FIVE questions.

                          All questions carry equal marks.

1. What are the consequences of misallocation of funds?

2. Briefly explain the role of financial systems.

3. Explain cost of ‗Preference Capital‖.

4. Give a brief comment on Planning and control of find management.

5. Discuss the development of profitable opportunity in evaluation.

6. What are the methods of analyzing risk and uncertainity?

7. Briefly explain the treatment of inflation in capital budgeting.

8. Evaluate the resources for investing abroad.

                         SECTION B — (4  15 = 60 marks)

      Answer any THREE questions from Q. No. 9 to Q. No.14 and Q. No. 15 is
                                compulsory.

                                           24       DE–8825
                                                                                 ws 6

9. Define funds management. Explain the objectives and importance of funds
    management.

10. Elucidate the pattern of capital structure.

11. Discuss various tools available for financial analysis.

12. Evaluate the importance of capital budgeting and explain
     (a)   Net Present Value Method (NPV)
     (b)   Internal Rate of Return (IRR).

13. What is meant by capital rationing? Discuss its impact on financial planning.

14. What is a feasibility study? Evaluate its importance in project appraisal.

15. Illustrate the risks associated with international financial management.



                                      —————
 DE-8845                                                      34 B


                              DISTANCE EDUCATION

      M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

           INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Time: Three hours                         Maximum : 100 marks

                          SECTION A — (5  8 = 40 marks)

                             Answer any FIVE questions.

1. Define the term Investment as it relates to Securities Investment.

2. Explain the concept of Portfolio Management.

3. Explain the unique features of Equity Shares.

4. "No investment is risk free" - Explain.

5. Distinguish between Fundamental Approach and Technical Approach.

6. Explain in detail the DOW Theory.

7. State the assumptions of Capital Asset Raising Model.



                                           25        DE–8825
                                                                             ws 6

8. Write a note on portfolio Audit.

                         SECTION B — (4  15 = 60 marks)

      Answer any THREE questions from questions 9 to 14 and Question 15 is
                                compulsory.

9. "Investment is well grounded and carefully planned speculation" - Discuss.

10. Discuss the recent developments in the corporate Bond Market in India.

11. State the Meaning, Concept and Components Of Fundamental Analysis.

12. Write short notes on :
     (a)   Moving Average Analysis and
     (b)   Chart Patterns

13. Explain how the Efficient frontier is determined using the Markowitz approach.

14. Discuss the various forms of efficient market hypothesis.

15. Explain the Need and Methods of Portfolio revision.



                                    ————————
 DE-8846                                                    34C


                                DISTANCE EDUCATION

      M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                   FINANCIAL SERVICES AND INSTITUTIONS

Time : Three hours                         Maximum : 100 marks

                              PART A — (5  8 = 40 marks)

                              Answer any FIVE questions.

                             All questions carry equal marks.

1. Discuss the steps in private placement of capital issues.

2. Explain the scope of financial services.

3. State the criteria for evaluation of the performance of mutual funds.



                                           26        DE–8825
                                                                   ws 6

4. Brief the equity rating procedure.

5. Examine the role of international credit rating services.

6. Explain the services of NBFC to investors.

7. State the role of IFC in development financing.

8. Brief the functions of OTCEI.

                           PART B — (4  15 = 60 marks)

                  Answer any THREE questions from Q.No.9 to 14

                            Question No.15 is compulsory.

                           All questions carry equal marks.

9. Examine the norms for issue pricing and underwriting.

10. Discuss the functions of merchant banking in India.

11. Discuss the different types of mutual funds.

12. Examine the functioning of CRISIL and ICRA.

13. Explain the role of UTI in Indian institutional market.

14. Critically analyse the role of IRDBI.

15. Explain the role of NSE in India.



                                   ————————
DE–8847                                                     35 A


                              DISTANCE EDUCATION

                   M.B.A. DEGREE EXAMINATION, MAY 2010.

                                   Non – Semester

                             LABOUR LEGISLATIONS

Time : Three hours                          Maximum : 100 marks

                            PART A — (5 × 8 = 40 marks)

                             Answer any FIVE questions.



                                            27       DE–8825
                                                                               ws 6

                          All questions carry equal marks.

1. Explain the Factories Act provision relating to working hours, leave and
employment of women.

2. Under the Workmen‘s Compensation Act what is liability of the employer for
    compensation?


3. What are the benefits available to workmen through the Employee‘s State
     Insurance Act?


4. Differentiate strike from lockout. When they become illegal?


5. What are the rights and liabilities of a registered trade union?


6. How gratuity is determined? State the procedure for recovery of gratuity?


7. Explain the working of set on set off principle in calculating bonus.


8. What are the deductions that can be made while paying wages?

                           PART B — (4 × 15 = 60 marks)

                 Answer any THREE questions from Q. No. 9 to 14.

                           Questions No. 15 is compulsory.

9. In today working environment workers look for more facilities at workplace,
     besides looking for welfare facilities outside the workplace. How an
     organisation could meet this demand while fulfilling mandatory requirements?


10. Describe the method of calculating wages and compensation and how it is
     distributed.


11. Discuss the powers and duties of settlement machineries and authorities under
      Industrial Dispute Act.


12. All workers of newly constructed factory went on a strike demanding bonus for
      all of its workers at 30 per cent of annual wages? Analysethe situation under
      the light of the Bonus Act.


                                          28        DE–8825
                                                                            ws 6

13. Discuss the benefits accruing to members of provident fund. Explain how
      provident contribution is collected from employers.


14. Write short notes on ;

      (a)   Retrenchment

      (b)   Notice of accidents

      (c)   Standing orders.


15. (a)     Due to the labour problem faced in a non-seasonal factory the
            management decides to close down the factory permanently. How will
            you advice the company in this regard keeping in mind the industrial
            Disputes Act provisions?

      (b)   An employer gets in writing from an employee that he won‘t demand for
            minimum wages from the employer. What is the legality of this act? Give
            your answer in the light of the provisions of the Minimum Wages Act.




                                    ————————

  DE–8848                                                   35 B


                                DISTANCE EDUCATION

            M.B.A. (Non Semester) DEGREE EXAMINATION, MAY 2010.

                       HUMAN RESOURCE DEVELOPMENT

            Time : Three hours                      Maximum : 100 marks
                             PART A — (5  8 = 40 marks)
                               Answer any FIVE questions.

1. How does the human resource development differs from human resource
management?

2. What do you mean by appraisal by results? How does it work?

3. Briefly explain about role analysis.


                                          29       DE–8825
                                                                             ws 6

4. What is the role of HR manager in counseling?

5. How would you evaluate the organizational effectiveness?

6. Discuss the dimensions of organisation culture.

7. Quality human resource is an ineirtable resource – Comment.

8. Describe the features of human resource development.
                           PART B — (4  15 = 60 marks)
      Answer any THREE questions from Q.No :9 to Q.No :14 and Q.No : 15 is
                                compulsory.

9. What are the different types of training programme for an organisation?

10. Discuss the steps involved in performance appraisal process.

11. What are different types of counselling? Discuss their suitability in an
     organization?

12. Discuss the relationship between individual and organisation goals. How does
      the integration of these goals affect organizational effectiveness?

13. What is learning? What are the different types of learning that take place in an
     organisation?

14. How does an organisational culture develop?

15. What are the new strategies of organisation development?




                               ——————————
 DE-8849                                                 35-C


                             DISTANCE EDUCATION

         M.B.A. DEGREE EXAMINATION, MAY 2010.

                                  (Non-Semester)

                            INDUSTRIAL RELATIONS

Time : Three hours                      Maximum : 100 marks

                           PART A — (5  8 = 40 marks)



                                         30          DE–8825
                                                                             ws 6

                            Answer any FIVE questions.

1. Trace the growth of trade union movement in India.

2. Explain the functions of the ICFTU.

3. "An effective grievance handling procedure in preventive rather than curative" -
     Elaborate.

4. Write a note on collective bargaining in India.

5. Give your comments on the following quotations taken from safety manuals.
     (a)   "Every worker should be given a safety handbook and made to familarize
           himself with it".
     (b)   "The key of effective safety is to build up interests. Always have
           something new, a new gimmick, a new gadget, a new way to rouse a
           chukle".

6. Explain the different ways of employee communication.

7. Explain the bases of employee safety programmes.

8. Explain the role of internal trade union.

                           PART B — (4  15 = 60 marks)

                 Answer any THREE questions from Q.No.9 to 14.

                           Question No.15 is compulsory.

9. What suggestions would you give to develop the trade union movement on
    healthy lines.

10. Explain the recommendations given by the National commission on Labour for
      better industrial relations in the country.

11. Discuss the role of different machineries meant for the settlement of industrial
      disputes.

12. Has collective bargaining flourished in India? If not, what are the reasons? How
     can we make it workable in India?

13. Specify the circumstances in which strikes and lock-outs are prohibited and
      become illegal in India.

14. 'Employee education paves way for better industrial relations'. Do you agree?
      substantiate your view.




                                         31          DE–8825
                                                                           ws 6

15. 'Trade unions are instrumental for economic development'. Putforth your views
      for and against the above statement.

                                 ————————

  DE–8850                                                   36A


                             DISTANCE EDUCATION

                  M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                              OFFICE AUTOMATION

Time : Three hours                      Maximum : 100 marks

                            PART A — (5  8 = 40 marks)
                            Answer any FIVE questions.

1. Explain the following.

(a)   Status bar and

(b)   Menu bar.

2. Write short notes on Formatting a document in MS word.

3. How do you create, enhance and print a chart in Excel?

4. How do you create a new database and a table and save them? Illustrate with an
    eg.

5. Write short notes on

(a)   PowerPoint

(b)   Office automation.

6. Briefly describe the applications of Menus and dialog boxes in Outlook Window.

7. Define the following :

(a)   Find and replace.



                                        32       DE–8825
                                                                              ws 6

(b)   Text wrapping
(c)   Mail merge.


8. Discuss how records can be searched and sorted in access.


                             PART B — (4  15 = 60 marks)


             Answer any THREE questions from Q. No : 9 to Q. No : 14
                           Q. No : 15 is compulsory.


9. Describe the Menus available in windows.


10. Explain the purpose of using Track changes. How do you create table and Insert
      or delete the columns or rows in a table using MS word. Illustrate with an eg.


11. What is a chart? Name any 2 types of chart avilable in MS-Excel. How can you
     build a worksheet and select the worksheet items.


12. Explain elaborately about the Data entry and editing process in Access.


13. Discuss the applications of MS-power point in the Presentation.


14. How do you create and print binders? Write short notes on Outlook window.

15. Describe the procedure involved in the following with eg.

(a)   Print a document.

(b)   Edit a document.

(c)   Insert page numbers.

(d)   Select and copy text

(e)   Text alignment.

                                    ———————
DE–8851                                                     36B



                                         33        DE–8825
                                                                              ws 6

                             DISTANCE EDUCATION

                M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                INTERNET PROGRAMMING AND WEB DESIGN

Time : Three hours                        Maximum : 100 marks

                           PART A — (5 × 8 = 40 marks)

                            Answer any FIVE questions.

1. What is Encryption and decryption? Bring out its importance in Internet
communications.


2. Explain Domain name system for Internet addressing.


3. What CGI? Explain briefly.


4. Explain dialog boxes in Java script.


5. Write a VB script that shows date and time on a web page.


6. Explain the features of Internet explorer browser.


7. Write short notes on VDO live technology.


8. Explain how graphics are added to a web page and aligned with text.

                           PART B — (4 × 15 = 60 marks)

              Answer any THREE questions from Q. No. 9 to Q. No.14
                          and Q. No. 15 is compulsory.

9. Explain security threats to information stored in a computer to Internet and
     intranet evolve remedial measure to avoid security problems.

10. Explain the features of Java that makes it a suitable language for Internet.

11. Explain the features of perl for writing CGI programs.

12. What are Active X controls and plug-ins? How they are useful in browsing.



                                          34       DE–8825
                                                                                  ws 6

13. Briefly explain the features of POP, SMTP, FTP, TCP protocols.

14. Explain image formats and using images as link and maps.

15. Sketch a plan for a god website to be designed for a business organization.




                                  ————————
  DE–8852                                                  36 C


                             DISTANCE EDUCATION

      M.B.A. (Non Semester) DEGREE EXAMINATION,
                       MAY 2010.

                          MULTIMEDIA APPLICATIONS

Time : Three hours                       Maximum : 100 marks

                            PART A — (5  8 = 40 marks)
                            Answer any FIVE questions.

1. State and explain the objective of multimedia.

2. Write a notes on speech audio.

3. Write a short notes on animation.

4. Write about MPEG 2 and MPEG 4.

5. Write a notes on Temporal media subclasses.

6. Write a notes on photo CD.

7. How networks are used in multimedia?

8. Write a notes on insurance industry in India.

                           PART B — (4  15 = 60 marks)

     Answer any THREE questions, form Q. No :9 to Q.No :14 and Q.No : 15 is
                               compulsory.

9. Explain the needs, benefits and problems of multimedia.


                                          35        DE–8825
                                                                                ws 6

10. Explain in detail a non-temporal media type with an example.

11. Explain any two techniques for video compression.

12. Explain the multimedia frame works

13. Explain the operations of DVI.

14. Discuss the economic reforms and insurance.

15. Explain MPEG motion video compression standard.




                                ——————————
 DE–8854                                                   37 B


                              DISTANCE EDUCATION

                 M.B.A. (NS) DEGREE EXAMINATION, MAY 2010.

                             QUALITY MANAGEMENT

Time : Three hours                         Maximum : 100 marks

                            PART A — (5  8 = 40 marks)

                             Answer any FIVE questions.

1. ‗‗Quality is meeting or exceeding customer expectations‘‘. Comment.

2. Discuss the concept of total quality.

3. What is a ‗‗quality assurance system‘‘?

4. Explain the TQM implementation process.

5. State the relevance of JIT to TQM.

6. What do you understand by ‗‗Levels of Benchmarking‘‘? Explain.

7. Discuss some of the barriers to TQM.

8. Discuss the five core leadership skills required for effective leadership.

                            PART B — (4  15 = 60 marks)

Answer any THREE questions from Q.No. 9 to Q.No. 14 and Q.No. 15 is compulsory.

9. ‗‗Quality as a problem and as a challenge‘‘ – Comment.


                                           36        DE–8825
                                                                                  ws 6

10. Define the term ‗‗statistical process control‘‘ and discuss its advantages.

11. ‗‗Is quality free of cost‘‘? – Comment.

12. Differentiate between total quality control system and total quality management
      system.

13. Explain the elements of total quality management.

14. Discuss the relationship between TQM and BPR.

15. How core competence and strategic alliances help to ensure quality?



                                    ————————




                                              37     DE–8825

				
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