DLF Indian Premier League 2011 (the “Tournament”)
Guidelines for News and Current Affairs Broadcasters for Audio Visual
Broadcasting (the “Guidelines”)
A. These Guidelines are solely for News Broadcasters registered under the category
of “News and Current Affairs” channels under the Ministry of Information and
Broadcasting's “Downlinking Guidelines” (“News Broadcasters”) and are not
applicable to other channels including in particular sports channels or sports
news/programmes on sports channels.
B. Usage of Footage and Archive Footage by the News Broadcasters shall be
monitored by TAM Media Research Pvt. Ltd. (“TAM”).
C. The Guidelines have been framed on the basis of well-established fair use
principles upheld by the Hon'ble Courts in India. News Broadcasters may use
footage from the live telecast of the DLF IPL 2011 by SET MAX, the DLF IPL
official broadcaster (“Official Broadcaster”), without payment to the Official
Broadcaster or the BCCI-IPL, within the below specified limits and parameters.
1. For the purposes of these Guidelines, the following capitalized terms shall have
the following meanings:
(i) “Archive Footage” shall mean audio-visual or visual-only footage of
Match play from any of the previous seasons of the Tournament.
(ii) “Day” shall mean a period of 24 hours from the commencement of a
(iii) “Footage” shall mean audio-visual or visual-only footage of any and
all Match play from the DLF IPL 2011 and shall include any and all in-
stadium entertainment and presentation ceremonies.
(iv) “Programmes” shall have such meaning as provided in Clause 6
USE OF FOOTAGE
2. News Broadcasters will be allowed to broadcast a maximum of 5.5 minutes of
Footage in a Day strictly in the Programmes.
3. An aggregate of no more than two (2) minutes of Footage may be broadcast per
hour of broadcast of Programmes.
4. A maximum of two (2) repeats of Footage may be broadcast in any given hour of
news broadcast in the Programmes. For purposes of clarity, the Footage of two (2)
minutes per hour of news broadcast, as permitted under Clause 3 above, may only
be broadcast twice in that hour, and no further repeats of such Footage will be
permitted. In other words, News Broadcasters can broadcast twice only that
Footage in a given hour of news broadcast forming part of the Programmes.
5. The use of Live Footage is not permitted at any time and under any
circumstances. There will be a minimum of a 30-minute delay from the Live
telecast by the Official Broadcaster before telecast of any Match play footage by a
News Broadcaster. The term "Live" as used herein shall include the period from
the first ball to the last ball of any Match and will extend to the post-Match
6. News Broadcasters may use Archive Footage in their Programmes during the
subsistence of the Tournament subject to a maximum of six (6) minutes of
Archive Footage per Day and provided that (i) no more than two (2) minutes of
Archive Footage is used in any given hour of broadcasting of Programmes; and
(ii) the total number of exhibitions of any such Archive Footage is limited to four
(4) per Day.
As used herein and under the Guidelines, the term “Programmes” shall mean the
regular scheduled news bulletins of the News Broadcasters which contain current
news and affairs of regional, national and/or international importance and strictly
as part of such scheduled news bulletin, sports news (covering current sports news
and affairs) is a „segment‟ in which the Footage or Archive Footage can be
Use of any segments on the Tournament outside the purview of the Programme
shall not be permitted and will be considered a violation of the Guidelines.
Commercialisation of segments in any manner including by way of sponsorships
and insertions of advertisements while showing a segment on DLF IPL 2011 as
part of the Programme shall not be permitted and shall be considered a violation
of the Guidelines.
Further, a Programme shall specifically exclude any sports magazine programme
produced around the Tournament or player participating in the Tournament and
likewise. However, if such segment of sports magazine programme constitutes a
part of the scheduled news bulletins in accordance with the aforementioned
parameters, then such segment shall be deemed to be a Programme as long as
there are no sponsorships for such segments and no ad, sting, logo, graphic or any
other commercial (morphing) activity is carried out immediately before,
immediately after or during a clip using Footage from any Match, and no
association is created between such clip and any third party brand or product.
IMPERMISSIBLE COMMERCIALIZATION AND OTHER METHODS OF
7. News Broadcasters are not permitted to merge Archive Footage with Footage to
make a new clip/compilation in the form and style of a collage or otherwise. Any
Archive Footage merged with Footage shall be treated as Footage and account
towards the overall permissible limits of using Footage under Clauses 2 and 3
above, as the case may be.
8. News Broadcasters may not provide regular or real-time score updates in relation
to any Match with any advertising, sting, logo, graphic or any other commercial
(morphing) activity carried out immediately before, immediately after or during
such score update, and no association may be created between such score update
and any third party brand or product. Further, no commercial association may be
created during the broadcast by the News Broadcasters of any „player-of-the-day‟,
„event-of-the-day‟, „image-of-the-day‟ or like feature relating to the Tournament.
9. The use of all Footage and Archive Footage by a News Broadcaster is limited for
Programmes purposes, as defined above, and will not be used for any commercial
purpose whatsoever including as „stand-alone‟ programmes or as part of any
segments, sponsored programmes, magazine programmes, cricket related
programmes, and sports related programmes.
To clarify, a News Broadcaster may commercially exploit a Programme in its
entirety in the regular course through normal ad breaks, as long as no ad, sting,
logo, graphic or any other commercial (morphing) activity is carried out
immediately before, immediately after or during a clip using Footage from any
Match, and no association is created between such clip and any third party brand
10. News Broadcasters cannot use the Footage, permitted as per these Guidelines, to
make their own compilation or mix the Footage with footage from other television
events, sports events (except Archive Footage subject to Clause 6 above),
documentaries, interviews out of the context of Tournament, etc. The Footage and
the Archive Footage must be used “as is” without alterations or modifications and
subject only to editing to meet time constraints for news bulletins.
11. The Official Broadcaster has the exclusive rights from BCCI-IPL to produce, inter
alia, a studio-based wrap around programme currently titled “Extraaa Innings
T20”. Under no circumstances, the News Broadcasters shall be permitted to use
the Footage from the said show, including by zooming into the television screens
placed in the show on which the Footage may be exhibited by the Official
USAGE OF FOOTAGE AFTER COMPLETION OF THE TOURNAMENT
12. Upon the completion of the Tournament, use may be made of archival clips of the
Footage by the News Broadcaster up to a maximum of two (2) minutes per day
for Programme purposes only until the commencement of the next DLF IPL
FAILURE TO PROVIDE COURTESY BUGS
13. Courtesy bugs acknowledging the DLF IPL and the Official Broadcaster will be
pasted by the News Broadcaster throughout the use of content on-air. Both the
logos of the DLF IPL and the Official Broadcaster should be seen “as is” or
referred to with due prominence. If either of the logos is covered by the News
Broadcaster's logo or overlays, there must be a source credit or a courtesy line
extended at the bottom of the screen displayed in the same font size as the News
Broadcaster‟s own logo or overlay.
14. News Broadcasters must carry the name of the league and the logo, viz., DLF IPL
in all their broadcast mentions.
STREAMING ON THE OFFICIAL WEBSITES OF THE NEWS
15. Nothing contained herein prohibits a News Broadcaster from continuing to
undertake live video streaming simulcasts of its news channels on the channel‟s
official website provided that the content being streamed on the channel website
is the exact replica of the program run on the News Broadcaster‟s news channel, it
is displayed simultaneously with its television news broadcast and such
simulcasting is customarily provided on the official website by the channel for all
content that it broadcasts in the ordinary course. It is clarified that live video
streaming simulcasting of the news broadcast that includes Footage may be
undertaken only on the News Broadcaster‟s official website and not on any
cricket website or any other website, whether or not owned by the News
Broadcaster. Notwithstanding the aforementioned, News Broadcasters shall not
display deferred or archived Footage or Archive Footage, whether as part of news
bulletin or otherwise, on their own official website or via their account or
otherwise on a third-party video-upload site such as YouTube, DailyMotion, etc.
ENFORCEMENT AND CONSEQUENCES OF VIOLATIONS OF THE
16. Any use beyond these Guidelines if not under a prior bilateral agreement between
the relevant News Broadcaster and the Official Broadcaster will be treated as a
17. The BCCI-IPL (together with the Official Broadcaster) retains and, to the extent
required, is hereby granted by the relevant copyright owner governed by these
Guidelines by virtue of use of Footage and/or Archive Footage hereunder, the rights
to monitor and enforce compliance by News Broadcasters and associated and
unassociated third parties with these guidelines (whether by means of anti-
infringement actions, legal proceedings or otherwise) and with the copyright law in
force. In all such cases the relevant News Broadcaster will not undertake any act to
obstruct, nullify or obviate the rights of the BCCI-IPL granted hereunder. Usage by
News Broadcasters of Footage and/or Archive Footage in connection with the
Tournament shall be monitored by TAM on behalf of the BCCI-IPL and the Official
Broadcaster and the BCCI-IPL and the Official Broadcaster each expressly reserve all
of their respective legal rights and remedies against any News Broadcaster that
breaches the Guidelines which shall be explicitly in addition to any specified
remedies hereunder in relation to certain violations of Guidelines.
18. Nothing contained in these Guidelines shall limit the rights of the BCCI-IPL or
the Official Broadcaster to exercise remedies available under law or contract for
violations of these Guidelines, including for specific relief and through potential
immediate revocation, suspension or cancellation of media accreditation.
19. News Broadcasters may only use Footage as above without financial obligation to the
Official Broadcaster. Any use beyond as permitted under these Guidelines, if not
under a prior bilateral agreement between the relevant News Broadcaster and the
Official Broadcaster, will be treated as a material violation and shall be subject to
BCCI-IPL‟s and/or Official Broadcaster‟s right to claim appropriate remedies which
BCCI-IPL and/or Official Broadcaster may have under the law or under equity
including but not limited to damages in addition to and/or in substitution for specific
Without limiting the scope of aforementioned, BCCI-IPL may exercise its other
remedies, including possible immediate suspension of media accreditation for
overuse of Footage. It is further clarified that BCCI-IPL has certain legal obligations
to Official Broadcaster and is only able to grant rights hereunder subject to the
limitations contained hereunder the Guidelines. If the use of Footage or Archive
Footage exceeds such limitations, in addition to BCCI-IPL‟s and/or the Official
Broadcaster‟s right to claim damages, the News Broadcaster hereby (i) agrees to
indemnify BCCI-IPL and the Official Broadcaster for any and all losses or damages
as a result of the violation and breach of their agreement resulting from such overuse
and (ii) acknowledges that it may be subject to BCCI-IPL‟s and/or the Official
Broadcaster‟s legal remedies directly for such overuse.
20. Courtesy bugs acknowledging the DLF IPL and the Official Broadcaster if not
pasted by the News Broadcaster in any clip of Footage in accordance with
Guidelines 13 and 14, it shall be considered as a serious violation of the said
Guidelines and shall be considered by BCCI-IPL as mala fide intention of the
News Broadcasters not to acknowledge the copyrights of BCCI-IPL in the
Footage and shall tantamount to misrepresentation of the ownership of copyrights
in the Footage by the News Broadcasters to the public. Any such singular act or
collective acts of violations by the News Broadcasters shall be subject to
appropriate legal action in addition to damages that BCCI-IPL and/or Official
Broadcaster may claim.
Accreditation Terms for Electronic Media
1. Only one pair (journalist + cameraman) representing an electronic media group
will be given accreditation, unless otherwise agreed.
2. Accredited reporters of News Broadcasters will be given a seat in the main press
box, subject to availability of space. Accredited reporters may be accommodated
in any other enclosure on account of lack of space in the main press box.
3. There will be no bar on players speaking to accredited reporters of News & Current
Affairs Broadcasters when the Tournament is being played, as long as the interviews
are conducted as per the BCCI-IPL guidelines.
4. The limitations on use of photographs on websites contained above shall apply
equally to News Broadcasters‟ own websites.
Enforcement of Terms
The BCCI-IPL and/or the Official Broadcaster retains and, to the extent required, is
hereby granted by the relevant copyright owner governed by these Terms, the rights to
enforce compliance by Accredited Parties, News Agencies, Electronic Media Groups,
News Broadcasters and associated and unassociated third parties with these Terms
(whether by means of anti-infringement actions, legal proceedings or otherwise) and with
the copyright law in force. In all such cases the Accredited Parties, News Agencies,
Electronic Media Groups, News Broadcasters and websites governed by these Terms will
not undertake any act to obstruct, nullify or obviate the rights of the BCCI-IPL under this