Campaigning for Office
After students have read and studied this chapter, they should be able to:
Identify the reasons people have for seeking public office.
Compare and contrast a primary and a caucus in relation to the party nominating function. .
Describe the major changes that have occurred in campaigning for public office over the last
Explain the use of polls and focus groups by candidates and campaigns.
Briefly explain the rules on public financing of presidential campaigns.
Distinguish between between “soft money” and “hard money.”
Explain how the Campaign Reform Act of 2002 encouraged independent expenditures and
issue advocacy ads.
Explain why campaign finance reform inevitably produces new ways for money to flow to
campaigns (e.g. 527 organizations).
Evaluate the effects of “front-loading”on the quality and quantity of candidates voter see on
the ballot in their state.