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Chapter 10

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					                                    Chapter 10
                                Campaigning for Office


                                  LEARNING OBJECTIVES
After students have read and studied this chapter, they should be able to:
 Identify the reasons people have for seeking public office.
 Compare and contrast a primary and a caucus in relation to the party nominating function. .
 Describe the major changes that have occurred in campaigning for public office over the last
    decade.
 Explain the use of polls and focus groups by candidates and campaigns.
 Briefly explain the rules on public financing of presidential campaigns.
 Distinguish between between “soft money” and “hard money.”
 Explain how the Campaign Reform Act of 2002 encouraged independent expenditures and
    issue advocacy ads.
 Explain why campaign finance reform inevitably produces new ways for money to flow to
    campaigns (e.g. 527 organizations).
 Evaluate the effects of “front-loading”on the quality and quantity of candidates voter see on
    the ballot in their state.

				
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