ARE GM FOODS NECESSARY

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							MARCH 2005

             THE CONSUMER’S VOICE




 VALUE FOR PRICE, PEOPLE AND THE ENVIRONMENT




  ARE GM FOODS NECESSARY?
                                     Vol. 34 Issue No. 3
                                                   Re. 1
                                                ANTIALLERGICS
RX
                           This is the sixth part of a series gratefully reproduced (with permission)
                           from a book written by Dr. V.R. Shenoy and Dr. A.R. Shenoy (see Keemat,
                           October 2001)

DIPHENHYDRAMINE                                                                    l   If you plan to have any surgery,
                                          MODERN MEDICINES – 6
CAS Registry No: [58-73-1]                                                             including dental and you are on
                                                                                       Diphenhydramine medication,
General Information
                                                                                       do not forget to tell your doctor
      Diphenhydramine is used in
                                                                                       that you take this drug.
treating allergic reactions, coughing,
insomnia, motion sickness, and                                                     Drugs Interactions
Parkinson’s disease. Even though                                                       Diphenydramine should not be
there is a tendency to use                                                         taken with these drugs.
Diphenhydramine for treating colds,                                                l   Phenytoin.
it is not a proper medicine of choice        Whether you have the following
for such a condition. In fact, it can    problems/condition.                       l   Alcohol.
worsen a cold by thickening nasal        l   Allergies to drugs.                   l   Temazepam.
secretions and drying mucous
                                         l   Asthma                                    In general, patients requiring
membranes in addition to causing                                                   barbiturates, other antiallergies,
drowsiness.                              l   Problems with urination.
                                                                                   antipsychotics, anticonvulsants and
                                         l   Glaucoma.                             antiparkinsonians should avoid
    Older people suffer the adverse
effects of diphenydramine more           l   Prostate gland problem.               Diphenhydramine medication.
than do younger persons; hence           l   Liver disease.                        Overdose may cause
older people should take lower
                                         l   Ulcers or other stomach               l   Clumsiness or unsteadiness.
doses of this drug.
                                             problems.                             l   Dry mouth, nose, or throat.
           CAUTION                       l   Pregnant or trying to get             l   Flushed or red face.
Diphenhydramine is known                     pregnant.
                                                                                   l   Shortness of breath.
to cause adverse effects in              l   Breast-feeding.
                                                                                   l   Breathing trouble. Seizures.
older adults.                            Safe usage
                                                                                   l   Hallucinations.
 l Mental      effects such as           l   Do not take Diphenhydramine
    confusion, delirium, short-term          while drinking alcohol.               l   Trouble sleeping.
    memory             problems,         l   Never take more than the              l   Severe drowsiness.
    disorientation and impaired              recommended      doses of             l   Faintness or lightheadedness.
    attention.                               diphenhydramine.                      l   Sore throat and fever.
 l Physical effects such as dry          l   Take Diphenhydramine with             l   Unusual bleeding or bruising.
    mouth, constipation, difficulty          food, water or milk to decrease
    urinating (particularly for                                                    l   Unusual tiredness or weakness.
                                             the possibility of any stomach
    those with enlarged prostate),           irritation.                           Symptoms From
    blurred vision, decreased                                                      Diphenhydramine Usage
    sweating with increased body         l   Should you miss a dose take it
                                             when you remember, but try to         Requiring Doctor’s
    temperature, sex dysfunction,
    and worsening of glaucoma.               avoid it if it is time for the next   Attention
                                             dose, never take double doses.        l   Thickening             bronchial
Vital Information Your Doctor                                                          secretions.
                                         l   If you are on Diphenhydramine
Must Know Before Prescribing                 medication, avoid any activity        l   Change in vision.
Diphenhydramine:-                            that requires your alertness.                          (Contd. on pg 8)

2                                                     KEEMAT                                               March 2005
Editorial:                                                         CONTENTS
GM FOODS – A NEW FRONTIER BECKONS                                  Diphenhydramine                       2
    Biotechnology has evolved sufficiently for tackling            Editorial                             3
humanity’s food problems. But the word genetic conjures up
                                                                   Tit-Bits                              4
sinister possibilities that can be the very stuff of nightmares.
Do we have it in us to grasp this opportunity and unleash a        GM Foods Are They Necessary?          5
next wave of green and white revolution? For the sake of our
                                                                   Cardiovascular Health
economy and for tackling our mal and undernourishment
                                                                   What You must know-2                  7
problems, we should not miss the bus. Every new technology
brings about in its wake its own pros and cons. While a lively     Value Added Tax                      10
debate is essential to put a system of safeguards i.e. checks
                                                                   Buying A Refrigerator                11
and balances into place, it must not lead to scaremongering
and eventually throwing out of the baby along with the             In A Lighter Vein                    14
bathwater.
                                                                   Food Safety                          15
    If, activity and positive attitude at the Governmental level
are any indicators, it would not be futile to assume that a        Consumer And Governance              16
beginning has been made towards the incorporation of GM            Mosquito Killer                      18
technology in our food system. If implemented properly, this
technology has the potential of addressing India’s food security   Membership Form                      19
concerns in an ecologically sound manner for a long time to
come.
                                                                   Editorial Board :
    Are GM Foods necessary? This is the title of this issue’s
cover page and it also carries an article on the same. I hope      Asha Idnani and Dr. A.R. Shenoy
readers find it interesting.
    In February, 9, 2005 the Mumbai High Court directed the
Central Government to clarify its stand on the proposal to         Editor :
have water declared as food under the PFA Act. This was            Dr. A. R. Shenoy
done because an earlier notice of April 2004 on the same issue
went unanswered for nine months.
    This proposal came about because of the Public Interest
                                                                   Writers :
Litigation (PIL) filed by the CGSI seeking “effective machinery
to regulate, implement and monitor the                             Dr. V. R. Shenoy, Dr. A. R. Shenoy
contamination of both potable and bottled                          and Dr. Ramakanta Panda
drinking water”.
    This development was also reported
in the Times of India of 11th February,                            Layout :
2005. If this PIL brings about the intended                        Gautam Kumar
results, it will be another feather in the
cap for the CGSI in its efforts to safeguard
consumer’s interests and health.
                                              Dr. A. R. Shenoy

Views expressed in signed articles are the authors’ and not necessarily of the Society.
Articles in Keemat may be reproduced by non-profit bodies with acknowledgement of
source. Commercial publications must obtain prior permission. A copy of the publication
carrying Keemat article(s) should be sent to CGSI.

March 2005                                         KEEMAT                                                3
                                                                  TIT-BITS:
    ROUND-UP




AVIAN INTELLIGENCE                           According to Dr Tom Smulders       end of it all, the lean subjects
                                         of Newcastle University, UK-           remained lean and the obese
B    irdbrain is what we call a stupid
     person according to the
Merriam-Webster’s 11th Collegiate
                                         “Comparing birds with mammals
                                         can teach us a lot about how brains
                                                                                remained obese despite their calorie
                                                                                manipulation.
Dictionary. New findings indicate        work.”
                                                                                    The evidence supported the
that birds are anything but stupid!              Adapted from Forbes and        NEAT theory. Researchers gave
Erich Jarvis, an assistant professor                     BBC world news         thumbs up to the new study, saying
of neuroscience at Duke University                   l    l   l                 that “a major cause of the obesity
Medical Center, USA, states that -                                              epidemic is the pattern of desk jobs,
“most vertebrates inherited the same        NEAT WAY TO GET
                                                                                car pools, suburban sprawl and
three major brain subdivisions from              SLIM!                          other environmental and lifestyle
a common ancestor. These three
areas control complex behavior”.
Jarvis and his fellow scientists state
                                         M      undane bodily movements
                                                like strolling in the park,
                                         fidgeting in the work place, jumping
                                                                                factors that discourage physical
                                                                                activity.” And “despite generations
                                                                                of parents’ admonitions to the
that “different vertebrate groups,       to change your TV channel without      contrary, people should be
such as birds, reptiles, amphibians      the remote, and various other such     encouraged to fidget.”
and humans, inherited those (3           minor physical activities can help
major brain subdivisions) and then       burn up to 350 more calories daily;         The NEAT theory was borne
independently amplified them into        an amount that can add up to 10 to     out by another piece of seemingly
various structural differences”.         20 pounds a year. This phenomenon      mundane survey done by Dr. Wada
                                         is called by the acronym NEAT and      of Jikei University in Tokyo, Japan.
    Birds are capable of exhibiting      stands for “Non Exercise Activity      Dr. Wada and his team found by
complex behaviour; for example,          Thermogenesis”.                        surveying the everyday habits of
pigeons memorizing 725 different                                                nearly 14,000 people in their mid-
visual patterns and distinguishing            According to Mayo Clinic
                                                                                40’s that those who managed to stay
between cubist and impressionistic       researchers in USA, obese people
                                                                                slim brushed their teeth after every
paintings; scrub jays changing their     have a tendency to still for long
                                                                                meal. The same survey also found
food-storing behavior to thwart          hours show much less of this NEAT.
                                                                                that obese people went without
thieves; New Caledonian crows            For the study, researchers at the
                                                                                brushing their teeth for as long a
fashioning tools out of leaves and       Mayo Clinic recruited 10 mildly
                                                                                period as a day and a half. Thus
human-made materials; and, vocal         obese and 10 lean people to wear
                                                                                even the NEAT potential of an
learning exhibited by parrots,           special underwear, which used
                                                                                activity like tooth brushing can help
hummingbirds and songbirds. To           technology developed for fighter-jet
                                                                                you keep slim!
cite an example, a feature in the        control panels. Sensors embedded
latest BBC Wildlife Magazine             in the undergarments recorded their        Dr. V.R Shenoy and Dr. A.R
shows a captive African grey called      postures and movements every half-                            Shenoy
N’kisi, having a vocabulary of 950       second, 24 hours a day, for 10 days.
                                                                                            l    l    l
words. The parrot also shows signs           Their     diet   was      also
of a sense of humour. “He invents        experimented with the obese               MOSQUITOES AND
his own words and phrases if he is       subjects were fed 100 calories less        YOUR SWEAT
confronted with novel ideas with         than normal a day and the lean            What is the connection between
which his existing repertoire cannot     subjects were given 1000 calories      mosquitoes and your sweat? The
cope – just as a human child would       more than normal a day during the      scent in your sweat helps a
do.”                                     course of the research. Yet at the                      (Contd. on pg 9)

4                                                    KEEMAT                                            March 2005
  GENETICALLY MODIFIED FOODS




                                                                                                               COVER
                                                                                                               STORY
     ARE THEY NECESSARY?

Genetically Modified Foods


T
       he acronym GM stands for
       “genetically modified” which
       means that the genetic
material has been altered or changed
in a manner that does not exist in
nature. Genetic modification can be
brought about by transferring
individual genes from one organism
into another by using a technology
called variously as: genetic
engineering, gene technology,
recombinant DNA technology and
modern biotechnology.

    You can have genetically
modified organisms such as GM
fish, GM vegetables, GM wheat,         techniques, use of fertilizers,           GM Foods-Safety an issue
GM rice…etc; all of which make         insecticide, herbicides etc came into         One can argue about the
GM food. GM foods came about           existence only in the last century.       transfer of the inserted gene in the
because of a marriage of advanced      Were it not for this advancement,         GM food and the consequences of
genetic techniques and certain         hunger would have been difficult          the protein produced by the gene
longstanding needs of farmers and      to conquer for the world’s growing        on the consumer and the
the food industry. Thus, we have       populations.                              environment. The dangers of course
GM crops with improved protection          Yet, we have the proponents of        are quite real as was found in the
against herbicides and pests such      ecologically sound organic farming        USA when traces of maize type
as insects and virus.                  who would like to see agriculture         which was genetically modified and
                                       return to its pre-20th century pristine   only approved for animal feed use
    For example, insect resistance                                               appeared in maize products for
                                       past! Safety is naturally an
can be achieved in food crops by                                                 human consumption!
                                       overriding issue with GM foods
incorporating a toxin production
                                       when it comes to their acceptance.
gene into their genome from                                                           Thus, many countries have now
                                       Consumers prefer to eat traditional
Bacillus thuringiensis (BT). Such                                                adopted strategies to reduce mixing,
                                       foods that have been eaten for
toxin will be toxic to insects but                                               including a clear separation of the
                                       thousands of years and naturally
not to humans. Use of BT crops                                                   fields within which GM crops and
                                       consider them as safe. Issues such
bring down conventional insecticide                                              conventional crops are grown. If
                                       as impact on human health and
usage in agriculture.                                                            care is not taken, this outcrossing
                                       impact on the environment naturally
                                                                                 or the movement of genes from GM
A question of acceptance               arise in relation to genetically
                                                                                 plants into conventional crops or
    Any new innovation or              modified food.
                                                                                 related species in the wild has the
technology takes quite a while             One can imagine in jest of            potential to adversely affect the
before it is accepted. Modern          course, the gene transfer from the        botanical biodiversity of a region.
agriculture as we see it today with    GM food to the cells of the
elements of mechanized farming,        consumer giving him a Hulk like               The generation and propagation
dependence on modern irrigation        appearance!                               of genetically modified fish is also

March 2005                                          KEEMAT                                                         5
another area that concerns              address the threats posed by LMOs       or Lathyrus sativus grows rampantly
ecologists of water bodies such as      to biological diversity, also taking    in much of Central India but its
sea, rivers, rivulets, lakes. In the    into account the risks to human         potential as a food item cannot be
United States and China human           health.                                 realized due to its poisonous
growth hormone(HGR) genes have                                                  protein. If only we could succeed
been transferred to carp. This has      Where do we stand?                      in genetically modifying the gene
resulted in these fish having 150%          In India, there is The EPA Act      responsible for this protein so that
growth and tolerance to low oxygen      1986 and Rules1989 of Ministry of       its expression is prevented! Kesar
levels.                                 Environment and Forests, which          dal can then be consumed like any
                                        deals with rules and procedures for     other legume and can be a tool in
    The flip side to this is: eating    handling GMOs and hazardous             addressing the protein needs of our
carp with human growth hormones         organisms. Also, the Review             undernourished millions.
expressed in them is ethically          Committee           on      Genetic
questionable to quite a few people      Manipulation (RCGM) under the                In the year 2003 genetically
and if the fish can survive low         Department of Biotechnology             modified crops were cultivated in
oxygen levels in a highly polluted      (DBT), Ministry of Science and          167 million acres which involved 7
ambience; would we not be at a risk     Technology, monitors the safety         million farmers in 18 countries.
of eating fish that look healthy but    related aspects of ongoing research     India grew BT cotton in around 0.1
as a matter of fact contain lot of      projects involving GMOs. It brings      million hectares in 2003, an amount
pollution? Experiments with carp        out manuals of guidelines               double that of 2002. Commercially
involving HGR have also been done       specifying procedures for regulatory    cultivated genetically engineered
in India.                               process, activities involving GMOs      crops include cotton, soyabean,
                                        in research, use and application        maize, canola, tomatoes, potatoes
    In the US striped bass have         from environmental safety angle.        and squash. The profitability of
been modified with insect genes.                                                cultivation of GM crops varies by
These genes supposedly impart the           After all, we are quite quick to    year, location, crop, etc. The global
fish with greater disease resistance.   lap up the advances in                  market in transgenic plants is
But fish that cannot get the disease    biotechnology relating to medicine;     estimated to grow rapidly to $6
can still act as carriers of the        India is doing well in stem cell        billion by the year 2005.
disease! What if such fish get          research and Indian companies have
unwittingly transferred from their                                                  Indeed, GM foods represent a
                                        invested in this field of tremendous
experimental stations into natural                                              brave new frontier for Indian
                                        positive implication for human
water bodies? What risk will they                                               agriculture; a frontier which if
                                        health. In case of GM foods, if we
pose to the natural fish populations                                            crossed can help address the
                                        succumb to the misdirected
on account of their genetic                                                     burgeoning needs of an ever-
                                        approaches of a few vested interests
modification? It is very easy not to                                            growing population. Present
                                        we risk throwing out the baby along
remain calm in the face of such                                                 position indicates that we are
                                        with the bathwater and this should
potential dangers; but these are not                                            equipping ourselves to do precisely
                                        not happen at any rate.
concerns that cannot be surmounted                                              that.
and it would be very foolish not to     GM foods: Possibilities for                          Dr. V.R. Shenoy and
take a balanced view of the whole       India                                                    Dr. A.R. Shenoy
subject.                                    Genetic modification opens up
                                        innumerable opportunities to Indian
    The Cartagena Protocol on           scientists to produce crops that can    MEMBERSHIP RENEWAL
biosafety which was negotiated          withstand stress from drought,              (2005 – 2006)
under the auspices of the               temperature, salinity, poor soils;
Convention of Biological Diversity      crops that are nutritionally rich and
                                                                                Ordinary Members (O.M.)
(CBD) in 1992 provides rules for        also pest-resistant.                    are requested to renew their
safe transfer, handling and disposal                                            membership by remitting Rs.
of Living Modified Organisms                GM technology has the               180 (cash, local cheque or
(LMOs) or Genetically Modified          potential to unlock India’s Legume      bank draft).
Organisms (GMOs). Its aim is to         potential; as we all know Kesari dal

6                                                    KEEMAT                                            March 2005
  CARDIOVASCULAR HEALTH




                                                                 HEALTH-
                                                                  FILE
  WHAT YOU MUST KNOW-2
         This series was possible courtesy Dr. Ramakanta Panda


What is bypass surgery?


T
       his is a surgery in which a healthy blood vessel
       (artery or vein) is used to form a detour (bypass)
       around a blockage in a coronary (heart) artery.
The new blood vessel used is called a ‘graft’ and
therefore the procedure is correctly termed as ‘coronary
artery bypass graft’ surgery. The original blockage in
the artery remains as it is, but now there is adequate
blood supply to the heart muscle beyond the blockage.
Today coronary artery bypass is one of the most
frequently performed surgical procedures.

How is it done?
    The ‘graft’ used can be either an artery or a vein.
However, these days most advanced heart centers prefer
to use ‘arterial grafts’ since they have been shown to
have a longer life. Studies performed at the Cleveland
Clinic by Dr. Floyd Loop and others have shown that
arterial grafts remain open even after 20 years of
surgery.

    When surgery is done only using arteries as grafts
(also called ‘total arterial revascularisation’), the
chances of getting recurrence of angina are very slim,
and in most cases the patient does not need a second
bypass surgery.

    In the past ‘venous grafts’, usually from a vein in
the leg called saphenous vein were used often, but they
were seen to have an average life of about ten years,
after which the patient needed a second bypass surgery.

    The most common artery used is an artery from
your chest called the Left Internal Mammary artery
(LIMA). This artery is detached from the chest wall
and the open end attached to the coronary artery below
the blockage. The right internal mammary artery
(RIMA) can also be used.

    However, in diabetic patients and those with lung
problems and obesity we usually do not use both chest
arteries as there are greater chances of infection. An
artery from the arm, known as the radial artery is also
used very commonly. Some surgeons also use the
saphenous vein.

March 2005                                           KEEMAT           7
    In this case, one end of the vein
                                            Category                          Systolic BP           & Diastolic BP
is stitched onto the large artery
leaving your heart – the aorta. The
other end of the vein is attached to        Normal                            < 120                 And      < 80
the coronary artery below the               Pre-hypertension                  120-139               Or       80-89
blockage.
                                            Hypertension, stage I             140-159               Or       90-99
What is ‘beating heart’
surgery?                                    Hypertension, stage II            >160                  Or       > 100
    To perform this delicate surgery
the surgeons always used a heart-
                                           Blood pressure:                             Please note while reading the
lung machine. This machine                                                        table that you are considered to have
                                           1. The force or pressure of the
allowed the heart to be ‘stopped’                                                 the risk factor of hypertension, even
                                              blood (pumped from the heart)
for a while to perform the grafting.                                              if your BP is controlled with
                                              against the walls of the arteries
However, over the past few years                                                  medications (part-3 in April)
                                              is known as blood pressure.
some of the surgeons also perform
the surgery on a ‘beating heart’ and       2. Systolic blood pressure (top or
do not use the heart-lung machine.            high number) is the pressure                    l     l    l
                                              inside your arteries when the
    In this method a device called
                                              heart contracts and pumps
‘OCTUPUS’ is used and the surgery                                                 (Contd. from pg 2)
                                              blood into your arteries.
is done while the heart is beating.
This method has several advantages         3. Diastolic blood pressure            l   Confusion.
but is technically more demanding.            (bottom or low number) is the       l   Difficult or painful urination.
In some institutions, nowadays,               pressure inside your arteries
almost all surgeries are done on the          when the heart is relaxing and      l   Nightmares.
beating heart and have resulted in            filling with blood.                 l   Decreasing appetite.
the patients spending less time in
the ICU, less blood transfusion and        4. The medical term for high           l   Unusual         excitement,
complications as well as a shorter            blood pressure is hypertension.         nervousness, restlessness, or
hospital stay.                                Over time, high blood pressure          irritability
                                              can damage your blood vessels
                                                                                  l   Ringing or buzzing in ears.
Risk for heart disease                        and lead to serious health
     Scientific studies have shown            problems.                           l   Skin rash.
that certain traits and lifestyle habits                                          l   Stomach upset or pain.
                                           5. The common long-term
increase the risk of a heart attack.
                                              complications of high blood         l   Increased sweating.
These danger signs are called “risk
                                              pressure are; heart disease,
factors.” The progression of heart                                                l   Unusually fast heartbeat.
                                              stroke, eye damage, kidney
disease is a long-term process in
which cholesterol and other
                                              damage etc.                         l   Increased sensitivity to sun
substances build up in the inner                                                      (rash, hives, skin reactions).
                                           6. Some people get nervous during
lining of artery walls.                       a visit to their doctor’s office    l   Dizziness.
                                              and this causes their blood
    They form plaques, which block                                                l   Drowsiness.
                                              pressure to increase. They are
the flow of blood to the heart
                                              said to have “white coat            l   Thickening of mucus.
muscle. Risk factors tend to speed
                                              hypertension.”                      l   Dryness of mouth, nose or
the development of plaque, and by
reducing them, we can block the                 It is a common misconception          throat.
progression of plaque formation and        that your systolic BP should be your   References (see book)
decrease the chances of having a           age plus 100. This is FALSE. The
heart attack. There are two types          latest international guidelines for       Source: Everybody’s Guide to
of risk factors- those which can be        blood pressure is as shown in the      Using Medicines Safely
modified and those which cannot.           table.                                 Next: FEXOFENADINE

8                                                      KEEMAT                                             March 2005
(Contd. from pg 4)                                     l   l   l                       The study found that negations
                                                                                  like ‘No saturated fat.’ ‘Less
mosquito zero in on you even from            PAIN AND THE
                                                                                  filling.’ ‘No MSG added.’ ‘No trans
a distance as long as 100 yards!            NERVOUS SYSTEM                        fats.’ and ‘No sugar added’ are
According to John Carlson,                   A scientific study funded by the     many a times processed by the
Professor of molecular, cellular and     Norwegian government states that         consumer brain as products
developmental biology at Yale            invertebrates        like     worms,     containing all the ingredients that
University “A mosquito seems to          earthworms, even crustaceans like        are to be avoided. In short,
be able to smell us sort of the way      lobsters, crabs, mollusks, insects,      consumers tend to focus on the root
we can find a pie in a bakery way        spiders, etc feel no pain. Their         of the negative message rather than
down the street. I guess we smell        nervous systems are very simple and      the negation itself.
just as good to the mosquito as the      their brains are not adequate enough
pie smells to us.” Mosquito’s                                                         “For instance, when resources
                                         to read the signals coming from
olfactory sense is due to the 79                                                  are restricted, a claim for a low- fat
                                         painful stimuli like getting boiled
receptors in their antennae. Carlson                                              dessert that asserts ‘less fattening
                                         in water, being impaled on a hook,
and his colleague Hallem studied                                                  than ice cream’ might lead to an
                                         etc. Worms may curl when put on
genetically modified fruit flies all                                              evaluation that reflects a belief that
                                         a hook but “it is only a reflex action
carrying female mosquito genes for                                                dieters should avoid the product
                                         and not pain and it does not
smell in place of their natural smell                                             because only the assertion presented
                                         compromise their well-being “- says
genes.                                                                            in the message ‘fattening [as] ice
                                         Prof Wenche Farstad one of the
                                                                                  cream’ is accessed, which is
     By hooking up tiny electrodes       researchers involved in the study.
                                                                                  opposite to what was intended,”
to the fruit fly antennae they studied
                                                            Dr. A.R. Shenoy       note the researchers.
the olfactory response to the odours
of various components found in                         l   l   l                       They further state that their
human sweat and found that 4-                                                     “findings provide evidence that the
methylphenol, a substance found in
                                         NEGATIVE MESSAGE –                       processing of a negation follows a
human sweat gave a strong olfactory      NEGATIVE RESPONSE                        specific sequence such that the
response as detected by the                  Researchers at the University of     affirmation (“difficult to use”) is
electrical signals from the electrode.   Colorado, have found that using          elaborated first, and then the negator
Thus, the war on mosquitoes can          words like ‘not’ and ‘no’ in             tag (“not”) is incorporated in
now be fought more effectively-          advertising campaigns can actually       judgment.”
thanks to this finding.                  discourage people from buying the             Adapted from the Journal of
       Adapted from Scien Central        products.                                                       Chicago Press

                                               FORM IV (See Rule 8)
                      Statement about ownership and other particulars of the periodical Keemat
1. Place of Publication:                      Consumer Guidance Society of India (CGSI)
                                              Block J, Mahapalika Marg, Opp. Cama Hospital, Mumbai-400 001.
2. Periodicity:                               Monthly
3. Printer’s Name                             Dr. A. R. Shenoy, CGSI
4. Publisher’s Nationality                    Indian
5. Editor’s Address                           Block J, Mahapalika Marg, Opp. Cama Hospital, Mumbai-400 001.
6. Names and address of individuals
who own the periodical and partners           CGSI, Mumbai-400 001.
or shareholders holding more than
one per cent of the total capital.
I, Dr. A. R. Shenoy, hereby declare that the particulars given above are true to the best of my knowledge and belief.
Date: 01/03/2005.                                                                             Sd/- Dr. A. R. Shenoy
                                                                                                  Publisher
March 2005                                             KEEMAT                                                         9
                                             VALUE ADDED TAX :
  UPDATE


                                           ADVANTAGE CONSUMER

WHY VAT?                                today, we are paying more for a           ECONOMIC IMPACT
                                        product than we would have

S
       ales tax in India is today                                                      VAT can make things more
       levied by all the state          ordinarily paid for if we were in a       affordable, increase the purchasing
       governments.             State   VAT regime. Consider the purchase         power of the consumer and act as a
governments have often used sales       of a TV set; A TV consists of so          catalyst for booming an already
tax concessions/tax holidays as         many material inputs that have to         expanding economy. With a
incentives to attract industries. The   be sourced from the market. Thus          complete implementation of VAT
honesty of business conduct is also     the manufacturer purchases the            the Indian GDP can grow annually
being severely stressed by tax          material inputs for say a price of        at the much talkedabout rate of 8%
considerations. Multiple levies of      Rs. 2000/- + 10% tax i.e. Rs.2200/        and much more.
taxes like entry tax, octroi and        - He assembles the TV set and fixes                         Dr. V.R. Shenoy
turnover tax have abnormally            the price at Rs.4200/- + 10% tax i.e
increased the prices of goods and       Rs. 4620/-. Thus, this TV will be            THE GREAT INDIAN
materials. Then there is also the       available at a price of Rs. 4620/- to             SUDAN
problem of a large number of tax        you and me.                                    RED I TRICK
slabs. Some states have as many as
20 slabs.
                                             Now, if VAT regime was in
                                        place, this would have happened:         H    yderabad: Ten per cent of the
                                                                                       total adulterated chilli powder
                                                                                 samples in the state test positive for
    Over the years many                 The TV manufacturer purchases the
                                        TV set components for Rs.2200/-,         Sudan, the carcinogenic colouring
committees have studied the
                                        does a value addition of Rs. 2000/       agent mixed in chilli powder.
problems of our system and
                                        - to fix the price of the set at 4200/   However, while the red chilli
suggested remedies. One of the
                                        -. Now since VAT is in place, the        exported from India has come under
most often suggested was the
                                        10% taxation will not be on the          the scanner in the UK, rampant use
introduction of a Value Added Tax
                                        entire cost of the TV set, but on the    of Sudan has not sent the authorities
(VAT) system in the sales tax area.
                                        value addition of Rs. 2000/- done        here to withdraw stocks from the
As a system, VAT has found
                                        to manufacture the TV set.               market.
acceptance in many countries
around the world.                           Thus the break-up of the price            While Institute of Preventive
     With harmonization of the state    at which the TV set will now be          Medicine (IPM) tests samples from
tax laws(some states have initiated     available is:- Rs.2200/- (TV             rural areas, municipalities have food
this process, it is hoped that others   components)         +     Rs.2000/-      inspectors to check adulteration. In
too will follow!) and reforms in        (assembling skills, other costs; in      January this year, food authorities in
central sales tax, which the Central    short, VALUE ADDITION) +                 Warangal collected chilli powder
Government plans to abolish             Rs.200/- (10% VAT on VALUE               samples and found that one brand of
altogether by 2006 (we hope they        ADDITION) =Rs.4400/-. Thus the           chilli powder contained Sudan.
do!) A stage will arrive one day        TV set costs Rs.220/- less in a VAT      Further investigations revealed that
when VAT i.e. Value Added Tax           regime! This was just an inexact         one manufacturer from Guntur was
will be introduced uniformly all        hypothetical example. But, imagine       distributing the chilli powder in all
over India. This is a pleasant          products which involve multiple          districts in the state. In short, use of
consequence of globalization which      value-additions in their manufacture     carcinogenic colours has always been
the consumer stands to benefit from.    and you get the picture! Clearly, in     rampant but authorities did nothing.
Let us see how.                         a VAT regime, the consumer stands            adapted from TOI Hyderabad;
                                        to make significant savings.                             Date:2005 Feb 23
THE VAT ADVANTAGE
      In a non-VAT situation, i.e.      VAT: POSITIVE

10                                                   KEEMAT                                                March 2005
    BUYING A REFRIGERATOR




                                                                                                                 GUIDE
R
        efrigerators are no longer a     appliances that you will buy for          capacity.
        device of luxury as was the      your home! When buying this
                                                                                       A refrigerator model with a top
        case formerly. Today, a          appliance, also consider its
                                                                                   freezer consumes10-25% less
wide range of refrigerators is           operating costs since a refrigerator
                                                                                   energy than a side-by-side model.
available in the market to               can typically consume up to 20%
accommodate everybody’s budget.          of the electricity you use every            MRTP AND THE NET
A refrigerator is a convenience that     month.
most of us cannot do without, and
                                                                                       CAPACITY OF
                                             Thus, a good decision made in            REFRIGERATORS
indeed, no household, especially in
                                         this connection can save a few
the cities is complete without the                                                 The      Monopolies         &
                                         Rupees every month for years. Here
possession of this appliance.                                                      Restrictive Trade Practices
                                         are some worthwhile tips regarding
    In addition to fulfilling our        energy and volume considerations          (MRTP) Commission has
needs of ice, ice-cold water and         for the consumer to follow when           directed that within six
beverages, the refrigerator preserves    buying a refrigerator:                    weeks, these firms will have
vegetables, milks, eggs, fish, meat,                                               to specify gross and net
and leftover food, all for later use.         Ø Most refrigerator models in
                                         India are sold on the basis of gross      capacities of their fridges.
The use of refrigerator economizes                                                 They will need to be
our food consumption by prevention       Capacity. The consumer should be
of spoilage and preserving the           concerned with the net capacity i.e.      mentioned clearly in
nutritive value of the refrigerated      the actual usable capacity of the         advertisements as well as
food                                     refrigerator. Reduce 8% to 10%            brochures.
                                         from the Gross Capacity to come
PLANNING TO BUY A                        to the actual capacity of the
                                                                                   MRTP’s ruling was on a case
REFRIGERATOR                             refrigerator. As regards, volume          where capacities of frost-free
     So now that you have arrived        requirements, for a family of 2           fridges had been overstated
at a decision to buy a refrigerator      persons a capacity of 200 litres          by as much as 20-25%. LG,
you might as well decide when to         would be sufficient. For every            Whirlpool and Godrej have
buy it? The question assumes             additional member add 20 litres.          been involved in a spat on
greater significance especially if       The capacity requirement also             the issue. Godrej and
your purchase is for replacing your      depends on your food habits and           Whirlpool had approached
old unit. In such a case, the best       food shopping habits. A
                                                                                   the      Monopolies         &
time to buy is when your old one is      nonvegetarian family would require
still working.                           more refrigerator capacity as
                                                                                   Restrictive Trade Practices
                                         opposed to a vegetarian one. And          on the same. The debate over
     And, if you are buying a                                                      capacity declaration of
                                         if you shop for the entire week/
refrigerator for the very first time
                                         fortnight at a time you will naturally    refrigerators had been on for
for your household, consider your
requirements discuss them with
                                         require a higher capacity                 about two years. Ultimately,
                                         refrigerator.                             it was the consumer who
your local consumer appliance
retailer, and arrive at the best buy          Ø Buy an appropriately sized         ended up losing. At long last,
that suits your needs as well as         refrigerator. Generally, the larger the   this new directive will reduce
budget. Never feel shy to ask the        refrigerator or freezer model, the        scope for confusion and thus
shopkeeper for the best price that       greater the energy consumption. The       benefit consumers
he can offer; after all a refrigerator   most energy-efficient refrigerator                   adapted from TOI
is one of the most expensive             models are typically of 600 litres

March 2005                                            KEEMAT                                                        11
    Ø Do not purchase models
containing an ice maker and
dispenser. Such models in addition
to being costly increase the level of
energy consumption by 14-20%.
     Ø Defrosting eliminates the
build-up of ice (frost) in the
refrigerator and freezer. Too much             Energy Star, USA
ice formation reduces the storage
space available in a refrigerator and
reduces its cooling efficiency (Don’t
allow frost to build up more than
one-quarter of an inch).
    All      refrigerators     need
defrosting. Automatic mechanisms
defrost the fresh-food compartment
automatically, but the freezer still
has to be defrosted manually. In
cyclical defrosting, the defrosting                                                    European Union
function is activated every 8 hours
by a timer. The defrosting cycle
lasts 20 minutes and the melted                                                      Ø Your refrigerator should
water evaporates automatically. In                                              have adjustable shelves; good
semi-automatic type refrigerators,                                              number of these shelves and boxes
defrosting is done by manually                                                  so that you can keep all your food
                                                       USA
pushing a button to begin the defrost                                           in an organized, easy-to-access
cycle and once the button is pushed,                                            manner. Good moisture and
the defrosting is done automatically.                                           humidity controls help to retain the
                                                                                freshness of food items such as
    A frost-free freezer has three                                              fruits and vegetables.
basic parts: A timer, a heating coil
and a temperature sensor. Every                                                      Ø Quite a few models are
six hours or so, the timer turns on                                             equipped with reversible door
the heating coil. The heating coil is                                           swings; such a feature can allow
wrapped among the freezer coils.                                                you to swing open the door from
The heater melts the ice off the                                                left to right or right to left. This
coils. When all of the ice is gone,                                             can be of advantage to consumers
the temperature sensor senses the                                               who have to shift their refrigerator
temperature rising above 0oC and                                                to various positions in their house
turns off the heater. Heating the                                               or are uncertain about its placement.
coils every six hours takes energy,                                                 Ø Most of the models
and it also cycles the food in the                                              available today have no coils at the
freezer through temperature                                                     back but at the bottom. They have
changes. Manual defrost models use                                              a clean flat back that protects the
                                                    Australia
half the energy of automatic defrost                                            compressor. This is desirable as
models but must be defrosted                                                    there is no need to clean the dust
                                        defrost model; but do not forget to
periodically to realize energy                                                  encrusted condenser coils as was the
                                        defrost the refrigerator periodically
savings.                                                                        case earlier.
                                        as frost buildup increases the
    So if you are fanatic about         amount of energy needed to keep              Ø In many homes you find
saving energy go in for a manual        the motor running.                      refrigerators with two doors, one for

12                                                   KEEMAT                                            March 2005
                                                                 like propane are used as refrigerants in refrigerators
                                                                 today. As an environmentally conscious consumer,
                                                                 if you have to choose a refrigerator, choose one
                                                                 with hydrocarbons such as propane as the
                                                                 refrigerant. This is so because there are still many
                                                                 refrigerators available in the Indian market with
                                                                 CFCs as well as HFCs as refrigerants.
                                                                      In this article we talked about energy efficiency
                                                                 of refrigerators; in the United States there is the
                                                                 yellow EnergyGuide label. An American consumer
                                                                 can compare the operating costs of different
                                                                 refrigerator models using the yellow EnergyGuide
                                                                 labels and decide upon the most energy efficient
                                                                 refrigerator. Such labelling reflective of energy
                                                                 efficiency standards exists in many countries across
                                                                 the world. Specimens of such labels are given in
                                                                 this article.
                                                                      Labelling of consumer appliances like lamps,
                                                                 washing machines, air-conditioners and
the freezer and other for the cold section. Indian               refrigerators for indicating their energy efficiency
refrigerators at this point in time have three doors, but may
                                                                 is a progressive and consumer friendly step; a
have up to 5 doors in future! More doors allow less cold
                                                                 step yet to be implemented in our country; the
air to escape when one opens the refrigerator. This is a         implementation has been planned.
desirable feature and helps conserve power.
                                                                      The “India Energy Efficiency Standards and
     As a user, the consumer can extend the useful life of his   Labeling Program Status” was presented in the
refrigerator by following such tips as:-                         “International Workshop on Standards and
Ø Arrange shelving and food items so air circulates.             Labelling” in Bangalore on October 13 -14, 2004.
                                                                 According to this presentation, the Indian energy
Ø Don’t “overload” or “underload” the freezer.                   efficiency labels for consumer appliances to be
Ø Set the controls as recommended in the use and care            sold in India in the very near future would be as
  book.                                                          follows. (see top left).

Ø Properly seal liquids and high-moisture foods stored.              We hope that Indian consumers like all
                                                                 international consumers will get to enjoy the
Ø Open the refrigerator and freezer doors as few times as        assurance provided by the power savings guide
  possible.                                                      labelling when they buy any consumer appliance.
Ø Check and maintain the door gaskets. Door seals keep           CONSUMER FRIENDLY FEATURES
  warm, moist air out.                                                In addition to making the refrigerators energy
ENVIRONMENTAL CONCERNS ABOUT                                     efficient, one can think of a host of useful consumer
REFRIGERANTS                                                     friendly features that can be introduced into the
                                                                 refrigerators; these are:-
    Chlorofluorocarbons lost favour as refrigerants due to
their contribution to the greenhouse effect and adverse              Ø Temperature indicators with digital
impact on the ozone layer. The Montreal protocol in 1987,        readouts for the freezer and other sections of the
revised in 1992 during the Copenhagen Intergovernmental          refrigerator. Such readouts will validate the
Conference started the whole process for the phasing out         manufacturer ’s claims about the working
of CFCs in a stepwise manner. Even HCFC                          temperatures of the refrigerator and enhance his
(hydrochlorofluorocarbons)and HFCs (hydrofluorocarbons)          reputation.
exhibit the deleterious effects on the environment like CFCs
and their days as refrigerants are on the wane. Hydrocarbons                                      (Contd. on pg 18)

March 2005                                            KEEMAT                                                       13
                                                     IN A LIGHTER VEIN
 RINGSIDE




    What is the difference between                      l    l    l                 A billboard lovely as a tree.
unethical and ethical advertising?              U.S. consumers and industry         Perhaps, unless the billboards fall,
Unethical advertising uses                  dispose of enough aluminum to           I’ll never see a tree at all.
falsehoods to deceive the public;           rebuild the commercial air fleet              – Ogden Nash, “Song of the
ethical advertising uses truth to           every three months; enough iron                             Open Road,”
deceive the public.                         and steel to continuously supply all
            – Vilhjalmur Stefansson, 1964   automakers; enough glass to fill                    l    l    l
                   l   l   l                New York’s World Trade Center               Be glad that you’re greedy; the
                                            every two weeks.                        national economy would collapse if
     When a man throws an empty                                                     you weren’t.
cigarette package from an                      – Environmental Defense Fund
automobile, he is liable to a fine of       advertisement, Christian Science              – Mignon McLaughlin, The
$50. When a man throws a                    Monitor, 1990                           Second Neurotic’s Notebook, 1966
billboard across a view, he is richly                   l    l    l                             l    l    l
rewarded.
                                                 Growth for the sake of growth          The only reason a great many
    – Pat Brown, quoted in David            is the ideology of the cancer cell.     American families don’t own an
Ogilvy, Ogilvy on Advertising, 1985                                                 elephant is that they have never
                                                              – Edward Abbey
                   l   l   l                                                        been offered an elephant for a dollar
                                                        l    l    l                 down and easy weekly payments.
    Advertising may be described
as the science of arresting the                  Living in an age of                                  – Mad Magazine
human intelligence long enough to           advertisement, we are perpetually
get money from it.                          disillusioned.
                                                                 – J.B. Priestley
                                                                                    WORLD CONSUMER
   – Stephen Butler Leacock,
                                                                                      RIGHTS DAY
quoted in Michael Jackman,                              l    l    l
Crown’s Book of Political                                                            15th March 2005
                                                 Never write an advertisement
Quotations, 1982                                                                    CGSI has organised a
                                            which you wouldn’t want your
                   l   l   l                family to read. You wouldn’t tell       seminar on “Intellectual
     Advertising is an environmental        lies to your own wife. Don’t tell       Property   Rights   and
striptease for a world of abundance.        them to mine.                           Consumer”.
    –     Marshall     McLuhan,                                  – David Ogilvy     Speaker: Mr. Sanjay Kher
introduction to Wilson Bryan Key,                       l    l    l                 IPR expert & Vice President,
Subliminal Seduction: Ad Media’s                                                    CGSI
Manipulation of a Not So Innocent               It is difficult to produce a
America, 1974                               television documentary that is both     Venue: Mumbai Marathi
                                            incisive and probing when every         Patrakar Sangh Hall, near
                   l   l   l                twelve minutes one is interrupted       CGSI office.
    Let advertisers spend the same          by twelve dancing rabbits singing
amount of money improving their             about toilet paper.                     Time: 2.30 p.m. to 4.30 p.m.
product that they do on advertising                                                 All are cordially invited.
                                                                    – R. Serling
and they wouldn’t have to advertise
it.                                                     l    l    l                                 Dr. A.R. Shenoy
                           – Will Rogers        I think that I shall never see                            Chairman

14                                                      KEEMAT                                             March 2005
      THE FOOD SAFETY AND




                                                                                                                MENU
      STANDARDS BILL 2005 -
         SHORTCOMINGS

P
      retty soon we will have a new                                              removing the penalty of
      Food Safety and Standards                                                  imprisonment even in the case of
      Act, the precursor of this Act                                             death caused by the consumption
in the form of a bill has been                                                   of food injurious to health. A
circulated.      The purpose of                                                  compensation of Rs 500,000 in case
circulation is to invite suggestions                                             of death places a ridiculously cheap
and comments from all the                                                        value for human life. Is a citizen
stakeholders concerned. We at the                                                of India worth only a few lakhs of
CGSI were also asked for our                                                     rupees? There must be a mandatory
comments. After a proper review                                                  punishment        by      way     of
we found that the bill had various                                               imprisonment under the Indian
deficiencies. For the purpose of                                                 Penal Code for causing grievous
enlightening the consumers we           covered to protect the consumer          hurt, permanent disability or death
present here these shortcomings.        from adverse impact on the “value        (culpable homicide). The death
                                        for price”                               penalty was even contemplated for
SHORTCOMINGS(clausewise)                                                         causing harm to a patient by
    Ø Definitions 3a and b                   Ø 5. Composition of Food            spurious drugs, endorsed by an
“adulterant” and adulterated” are       authority: the following is extracted    expert committee. A liberalized
defined but not the act of              from the recent report of a              economy should not be liberal in
“adulteration”. Adulteration is the     government of India Inquiry              criminal jurisprudence.
deliberate act of adding a substance    committee: “Standards formulation
to an article of food which renders                                                  Ø 108 Schedule-I Part A : -
                                        is a voluntary activity and BIS does
the food injurious to health. It                                                 We strongly disagree with the
                                        not pay anything, even in terms of
should also extend to the addition                                               proposal to repeal the infant milk
                                        TA/DA, for participation in
of an inferior substance to a food                                               substitutes, feeding bottles and
                                        meetings of the concerned technical
or abstraction of a constituent or                                               infant foods (Regulation of
                                        committee. As a result, scientific
key ingredient (in whole part) from                                              Protection, supply and distribution
                                        and consumer organizations are not
a food which lowers the quality of                                               Act, 1992 (41 of 1992), without
                                        able to participate in the committee
the food.                                                                        adequate provision to protect the
                                        meetings. There is an urgent need
                                                                                 consumer from misleading
                                        to take remedial measures to get
     Ø The draft definition of                                                   promotional messages in the
                                        over this problem”. Representation
adulteration is restricted to health                                             amended law. The IMS Act is
                                        of consumer organizations is
risk{(s(b)] and not to “economic”                                                intended        to      encourage
                                        possible only if their travel and stay
risk to which the consumer is put,                                               breastfeeding, the benefits of which
                                        to attend meetings are fully
e.g. water in milk, or a cheaper                                                 have been proven conclusively.
                                        supported statutorily and not by
edible oil in another costly edible                                              SHORTCOMINGS WITH
                                        favour of the sanctioning/competent
oil. This lacuna is attempted to be
covered        by      the      term
                                        authority;       otherwise,        the   FAR-REACHING
                                        representation will be exclusive to      CONSEQUENCES
“misbranded”[3(zf)]. We aver that
a separate definition of spurious
                                        local organizations based in the             Ø The food safety and
                                        national capital where meetings are      standards bill 2005 repeals nine acts
food should be inserted to
                                        normally held.                           and will modify or repeal 8 more
encompass lowering of quality
standard of a food article to defraud      Ø Chapter VIII-Offences and           acts. The Act when it comes about
the consumer. In the definition of      Penalties: The draft is too generous     will cover food manufacture, sale
risk [s(zq)], economic risk must be     to unscrupulous adulterators by          and safety all under one roof which
                                                                                                   (Contd. on pg 18)

March 2005                                           KEEMAT                                                        15
 KNOW-HOW

                       THE CONSUMER AND GOVERNANCE


INDIA’S HOUR                            economy. This becomes clear when      FUTURE?
                                        we witness that, wherever law and

A
          considerable amount of                                                  Bihar is a microcosm of what
        optimism        has     been    order are in proper shape like for    can go wrong with India tomorrow
        generated       since     the   example the developed world,          if we do not pay proper attention to
beginning of the new millennium         consumerism flourishes.               the process of democracy in order
about India’s impending arrival in           The 17th World Congress of the   to weed out undesirable elements
the comity of nations. Indian           Consumers International held in       from elections.
industries both in the service sector   Lisbon, Portugal, from 13-17
such as IT and manufacturing sector                                                Political cynicism has ensured
                                        October 2003 mentioned in its         that this once great cradle of India’s
like for example, auto are doing        statement that –“Corrupt practices
well, Indian pharma majors have                                               civilization has a poor present and
                                        and poor standards of governance      not too great a future. Today, Bihar
worked out strategies for survival      severely reduce the welfare of all
and profitability in the era of Trade                                         is not only suffering from a
                                        consumers and compromise the          complete lack of law and order but
Related Aspects of Intellectual         attainment of their rights.
Property Rights (TRIPS).                                                      is in a stage of terminal crisis. A
                                        Governments must commit               concoction of armed gangs like the
    A slew of articles appearing in     themselves to effective measures      Ranvir sena, Leftist extremist
newspapers more particularly the        (such as enhanced transparency) to    groups like the Maoists, various
Times of India along the lines of –     eradicate corruption and strengthen   goons and their armies are running
“India would be an eastern and          governance. The consumer              rampant blowing up police stations,
possibly world super power by 2050      movement must form alliances with     railway stations and in some
after China”; reinforces such           national      and    international    instances even collecting taxes and
grounds of optimism about the           organisations of civil society        running a parallel government!
belief in the emergence of India as     dedicated to the control of corrupt
a great power with an empowered         practices and improvements in             There are rumours afloat that
consumer society to match.              governance.”                          the state government has a vested
                                                                              interest in the continuance of
LAW AND ORDER-AN                            India is a big country, with a
                                                                              anarchy! What can be said about a
ESSENTIAL                               population to match its geography
                                                                              chief minister who in the name of
PREREQUISITE FOR THE                    and has law and order problems that
                                                                              celebrating his daughter’s wedding
                                        have the potential to sour our
GROWTH OF                                                                     encourages his cohorts to lift over
                                        dreams of attaining economic
CONSUMERISM                                                                   40 brand new cars from several
                                        pinnacle. Faced with insurgencies
     Consumerism need not have                                                dealers’ showrooms, about 100 sofa
                                        in the north-east, Maoist troubles
derogatory overtones; there is no                                             sets and other furniture from a
                                        in the states of Bihar, Jharkhand,
need to run it down. Every person                                             dozen shops, 20 designer suits and
                                        Orissa,      Andhra       Pradesh,
irrespective of his economic class                                            clothes worth Rs 7 lakh from
                                        Chattisgarh, Maharashtra, and now
is a consumer. Humanity has                                                   Raymond exclusive showrooms,
                                        portions of Karnataka like
evolved into a society where- in a                                            about 50 kgs of dry fruits and other
                                        Chikmagalur our internal security
very mundane sort of way, we live                                             grocery, confectionery stocks worth
                                        position is not exactly happy. The
because we consume. Healthy                                                   several thousands of rupees. The
                                        law and order situation in Border
consumerism will boost the                                                    CM’s daughter’s wedding is at the
                                        States of Bihar and UP continues
economy and raise the living                                                  cost of forced contributions from
                                        to be a source of worry.
standards of the people. Sound Law                                            the citizens of the state! This chief
and Governance are prerequisites        BIHAR-IS IT A                         minister is today busy thumbing his
for the growth of consumerism and       MICROCOSM OF INDIA’S                  nose at the election commissioner.

16                                                  KEEMAT                                            March 2005
     This is the specimen of a chief    surrounded by neighbours who are          in West Bengal liquidated them
minister that has been kept ruling      discontented and in most parts            resulting in a spill out of the
the state – thanks to the               harbour ill will towards her              naxalite movement into other States
misadventure of coalition and caste     existence. As a state, Bihar is still     of our Country.
based politics. People refer to Bihar   big inspite of Jharkhand separating
                                                                                       The Central Government must
as a failed state where only the        from it. Additionally, it borders
                                                                                  act decisively in the elimination of
helpless live. Bihar has become         Nepal which has become a hotbed
                                                                                  this problem which has the potential
synonymous with kidnappings,            of     intrigues     and     Maoist
                                                                                  to ravage the country in the future.
extortion and murder. Bihar needs       insurgencies. With a succession of
                                                                                  A lot has been said about the
a towering figure to bring it out of    inept chief-ministers Bihar, with its
                                                                                  superpower ambitions of our
the morass that it is in today. But     vulnerability of being a terribly
                                                                                  country. But, for that we must base
is there any such strong individual     governed state can decompose into
                                                                                  our decisions on realpolitik and not
on the state’s political scene today?   being a hideout for Maoist
                                                                                  on moral or ethical issues. King
The answer is unfortunately in the      insurgents and other enemies of the
                                                                                  Gyanendra’s takeover of reigns in
negative.                               state. Already intelligence agencies
                                                                                  Nepal has sparked such a debate
     A majority of the candidates       have pointed out the existence of
                                                                                  internationally that we are being
cutting across various party and        linkages between the Maoists of
                                                                                  squeamish about our military help
caste lines, standing for the state’s   Nepal and their cousins in Andhra
                                                                                  to Nepal in solving their Maoist
elections today are history sheeters.   Pradesh!
                                                                                  insurgency. India has to act in her
This then is the future of Bihar’s           If true, this has serious security   own interests to weed out such
polity. Everbody wants to leave         implications for a vast corridor of       socially disruptive political
Bihar. The local professionals and      land encompassing the states of           movements.
entrepreneurs want to establish their   Bihar,       Orissa,       Jharkhand,
business outside the state. Poor                                                      Mere platitudinous responses
                                        Chattisgarh, Andhra Pradesh and
people have to labour in other states                                             will bring the movement in great
                                        Maharashtra. Leftist extremist
as there is not even a semblance of                                               force into Bihar. This can only add
                                        ideologies have promised much but
employment to be found within the                                                 to our internal security woes and
                                        have exploited local discontent to
state! Truly, consumerism in Bihar                                                take the focus away from our efforts
                                        deliver only violence, terror, and
is really a question of survival.                                                 in attaining economic progress and
                                        anarchy in their wake. Remember
BIHAR-WHAT IT                                                                     a fair consumerist society.
                                        the Khmer Rouge in Cambodia or
PORTENDS FOR INDIA?                     for that matter the Naxalites in West                  Dr. V.R. Shenoy and
    Geopolitically,      India     is   Bengal? The moderate communists                            Dr. A.R. Shenoy


WATER CONSERVATION                          Less than 2% of the world’s               Shower: Rinse, turn off the tap,
 TIPS FROM A FIVE                       water is fresh water. Acute water         soap, rinse again and save water to
    STAR HOTEL                          shortage has become a recurring           the extent of 50-70 litres.
                                        problem in many parts of India and           Leak: Please report immediately
R    ecently during my visit to Delhi
     on official purpose, I stayed at
a well known five star hotel and
                                        the rest of the world. Conservation
                                        is the greatest resource when it
                                                                                  and you can save water to the extent
                                                                                  of 400-3000 litres per day.
was pleasantly surprised by their       comes to water supply.                        Every time a towel is laundered,
efforts at disseminating information        Brushing teeth: Turn the tap off      precious resources such as energy
on water conservation through the       while brushing and you can save           and water are consumed, and
medium of a placard placed              water to the extent of 5-10 litres.       polluting detergents are used. So,
strategically in the bathroom. The          Washing hands and face: use           if you want used towels to be
appeal to conserve water also had       washcloth and turn off the tap and        replaced, please drop them into the
water conservation tips and read as     you can save water to the extent of       tub and we will provide you with
follows:                                8-15 litres.                              fresh towels. If you wish to reuse
                                            Shaving: Fill mug and turn off        your towel, please hang it on the
    Please share our concern for                                                  rack to dry.
                                        the tap and save water to the extent
the environment:
                                        of 10-15 litres.                                            Dr. A.R. Shenoy

March 2005                                           KEEMAT                                                        17
                                        ENVIRONMENTAL ISSUES: KILLER
          N
 ISSUE

                                          MOSQUITOES OR KILLER
                                           MOSQUITO REPELLENTS?
                                              This article adapted from Toxics Link and NIEHS


L
         ighting up one mosquito coil    in rooms where ventilation is often     that long-term exposure to mosquito
         could mean smoking over 100     limited to increase the coils’          coil smoke may induce asthma and
         cigarettes!                     effectiveness.                          persistent wheezing in children.
    Coils typically contain 0.3-0.4%         The researchers burned the test          Since the coils are made to have
pyrethrin insecticides by weight,        coils in a 0.15-cubic-meter chamber     very inefficient combustion, large
with the balance being combustible       and a 32-cubic-meter room, and          amounts of products of incomplete
materials chosen for their ability to    periodically withdrew air samples       combustion are released from
smolder without flame. Although          for analysis of concentrations of       burning coils.
the plant-derived pyrethrins are         particulate matter, polycyclic               A comparison of the pollutant
relatively nontoxic to humans, the       aromatic hydrocarbons, aldehydes,       concentrations from the coils with
health effects of burning the            and volatile organic compounds.         those resulting from biomass fuel
binders, fillers, and dyes composing     Long term exposure to the               combustion reveals that people
the other 99%-plus of the coils are      compounds - even at trace levels -      exposed to smoke from mosquito
uncertain, especially considering the    could increase cancer risk. The         coils (even for a few years) are in
intensive, long-term exposure: coils     study was conducted for six brands      greater danger of contracting
are typically burned all night for       of mosquito coils commonly used         respiratory infections than those
several months or even all year          in China and Malaysia.                  exposed to biomass smoke for an
(depending on mosquito conditions)           Epidemiological studies reveal      entire lifetime.

(Contd. from pg 15)                      language labelling of imported          (Contd. from pg 13)
                                         foods. The draft is also silent about
can be quite problematic, and will       the food additives in these imported         Ø Door open alarm-many a
lead to more corruption.                 foods: - some of the additives may      times we forget to shut the
    Ø There is no distinction            not be approved for use in India!       refrigerator door properly leaving
made between small and street food                                               it slightly open! This can only
                                             Ø This draft favours Junk
providers and food manufactured by                                               stress the compressor of the
                                         Food Manufacturers. This can have
organized companies in this act,                                                 refrigerator and increase electricity
                                         an adverse impact on our national
thus, making life difficult for                                                  bills by a measure which depends
                                         health by contributing to increased
millions of Indians working in                                                   upon when you rectify your
                                         obesity.
offices as well as self-employed by                                              mistake. Such a problem can be
                                             Ø The draft talks of setting up     solved by an alarm system that
denying them access to cheap/
                                         of National Food Safety and             beeps to inform the consumer that
affordable and wholesome food for
                                         Standards Authority which is good;      the refrigerator door is open and/or
their daily food needs. This clearly
                                         but the representation for consumer     not properly shut.
shows a bias in favour of the
                                         NGOs in this set-up is not adequate.
organized food manufacturing                                                        Ø You can also have indicators
                                         Clearly a thorough debate is
sector/MNCs.                                                                     which tell you when the compressor
                                         necessary before this draft becomes
    Ø This draft is also silent on       an Act.                                 goes on and when it goes off.
the labelling of GMO(Genetically
                                             Based on the comments of Mr.            The introduction of such
Modified Foods); labelling
                                         N.G.Wagle, President, CGSI and          features can easily be achieved at a
indicating the GM nature of the
                                         Dr. A. R. Shenoy, Chairman, CGSI        small fraction of the total price of
food is not mandatory according to
                                         submitted to the Ministry of Food       the refrigerator.
this would-be Act.
                                         Processing in connection with
    Ø Also absent in this draft is       “The Food Safety and Standards                        Dr. V.R. Shenoy and
the requirement of mandatory local       Bill 2005”                                                Dr. A.R. Shenoy

18                                                    KEEMAT                                            March 2005
 MEMBERSHIP APPLICATION/GIFT SUBSCRIPTION FORM

    To,                                                             Tel. No. :91-22- 22621612
    Honorary General Secretary,                                     Fax No. :91-22- 22659715
    CONSUMER GUIDANCE SOCIETY OF INDIA,                             E-mail :cgsibom@bom4.vsnl.net.in
    Block J, Azad Maidan,
    Mahapalika Marg, Mumbai-400 001.                                Date   :___________________


    +
     I wish to enrol as member of the Consumer Guidance Society of India (CGSI). I agree to honour the
    objectives of the Society. (Give reference of a CGSI member known to you________________________)
    +
        I would like to gift Keemat to the person detailed below*
    Enclosed cheque/¨DD/ Cash of Rs.____________________ as fee /subscription.
    Life Membership: Rs. 1,800/- (one time payment) Ordinary Membership: Rs. 180/- (April to March) +
    Admn. fee Rs. 25, Keemat subscription: Rs. 150/- per year.
    I give below the particulars required.
                                                    (First name)           (Middle name)       (Surname)

    (1) Name (block letters) Mr./Ms._______________________________________________________

    (2) Age and (3) Qualification _______________________________________________________
"




    (4) Office Addressl                _______________________________________________________
        and Telephone
                                       _______________________________________________________

                                       _______________________________________________________

    (5) Residence Addressl             _______________________________________________________
        and Telephone
                                       _______________________________________________________

    (6) Recipient’s Address*           _______________________________________________________
        and Telepone
                                       _______________________________________________________

    7) Name of other Organisations/
    Clubs of which you are member_______________________________________________________

    l
        (Please indicate your mailing address)
    +
        Strike out what is not applicable
    ¨
        Outstation cheque, add Rs. 25 for bank collection charges                     (Signature)


March 2005                                        KEEMAT                                               19
Newspaper Reg. No.: RN 20897/72                                      Registration No.: Tech/47-896/MBI/2003-05
Mumbai Patrika Channel Sorting office Mumbai-400 001.                  Licence to post without prepayment No. 276.

               CONSUMER GUIDANCE SOCIETY OF INDIA
      RELIVE THE DAYS WHEN PEOPLE REFUSED TO
             ACCEPT THE UNACCEPTABLE
    1930. The SALT SATYAGRAHA. The decision by the British to levy tax on salt was a grave injustice to
Indians. Gandhiji with his followers marched from Sabarmati Ashram to Dandi, to protest against this. Not long
ago our ancestors fought for the right to wear the clothes they wanted. Protested against taxing a basic necessity
like salt, successfully agitated against the cutting down of trees. A lesson to be learnt: -Nothing can be forced
                                                          on anybody, if persisted with; retaliation is bound to
                                                          take place. It is the same philosophy which made great
                                                          men like Mahatma Gandhi and Lokmanya Tilak lead
                                                          the freedom movement in India and inspired
                                                          Mr.Bahuguna to start an environmental protection
                                                          movement in this country.
                                                              Interestingly, it was also the same philosophy which
                                                          drove the likes of Ralph Nader to single handedly lead
                                                          the consumer movement in the United America.
                                                               Millions of American consumers joined in. No more
                                                          would they accept sub-standard products and services.
                                                          The movement developed into a full scale revolution.
                                                          So much was its impact that the mighty American
                                                          automobile industry was forced to improve its vehicle
                                                          design as a means to traffic safety. They moved the
                                                          White House into passing numerous acts and
                                                          amendments to prevent manufacturers from producing
                                                          under par consumer goods. Ironically it was this
                                                          uncompromising stance of the American consumer
                                                          which, experts believe, strengthened the foundations of
                                                          the largest consumer economy. The question is ‘Isn’t
                                                          the right to satisfaction as important as the right to
                                                          choose’? Unfortunately, while we Indians enjoy the
                                                          latter, we don’t do anything about the former. Is it
                                                          lethargy or the sheer indifferent attitude towards one’s
                                                          own right as a consumer? CGSI is a forum which makes
                                                          people aware of their basic rights as a consumer. It is
                                                          the first consumer organisation in India which for the
 The photograph above represents an                       last 39 years has been educating consumers on their
 epoch-making moment from our freedom                     rights and helping them settle their grievances. To
                                                          spread awareness, CGSI conducts talks, demonstrations
 struggle – The Salt satyagraha, 1930.
                                                          and exhibitions regularly. A monthly magazine called
 Incidentally, this is the 75th anniversary               ‘Keemat’, distributed free, serves as the mouthpiece of
 of this historic event.                                  the Society and is a vital link amongst its members.
   For only Rupees 1800 you can become a life member. Kindly make use of the Life membership form
on page 19 and be a part of the consumer revolution in India.

Printed & Published by Dr. A. R. Shenoy for Consumer Guidance Society of India, Block J, Mahapalika Marg, Mumbai - 1.
Tel: 2262 1612 Fax: 2265 9715                           Printed at Chintanakshar Graphics, Mumbai. Tel : 2411 4932.
E-mail: cgsibom@bom4.vsnl.net.in l Website: www.cgsiindia.org                             Designed in the CGSI Office
Editor Dr. A. R. Shenoy

						
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