Marketing Research Plan Outline

DOCUMENT INFO
Description: This document sets forth a comprehensive outline for a marketing research plan designed to supply customers with information. It contains information regarding the purpose and description of the plan as well as a timeline of key deliverables, a budget, and a sample detailed execution plan. This document also includes governmental resources for performing market research. This document should be used as a checklist to be sure that the company or product manager includes all the relevant information when conducting market research.