Quick Guide to Driving Traffic to Your Site
Increasing Your Presence on the World Wide Web
Quick Guide to Driving Traffic to Your Site
Table of Contents
Search Engine Optimization (SEO) Affiliate Advertising Blogging Social Networking Appendix A: On-Line Glossaries for Internet Advertising Terminology
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Quick Guide to Driving Traffic to Your Site
Selling your products and/or services is the primary way that most of us hope to make money from our websites; however, unless you have enough visitors to your site, you are not likely to make any money. This is based on the same principle that applies to brick and mortar businesses – if no one comes through your doors, you will not sell a thing. You must actively seek ways to drive traffic to your website, and this guide will give you some tips and tricks for doing just that. The basics of promoting any business, whether it is web-based or brick and mortar, are pretty standard: Provide a quality product or service that will result in happy customers. Happy customers increase word-of-mouth advertising for you, and also result in repeat business. Remember the old adage, “the customer comes first.” While there are some people who you will never be able to satisfy no matter what you do, you can save yourself from negative feedback and thread posts by offering timely, responsive customer service, and making things that go wrong (because they do) right to the best of your ability. Offer added value or bonuses, where you can – things that your customers cannot get from your competition. One of the best is referral bonuses – when one of your customers sends another customer to you, reward them in some way. When competing for business on the World Wide Web, however, there are some specifics that you absolutely must know in order to bring in business. The four main categories that we will cover here are: Search Engine Optimization; Affiliate Advertising; Blogging; and Social Networking. Search Engine Optimization (SEO) Search Engine Optimization simply stated is making sure that your site comes up as close to the top of a list of search results as possible. This is done primarily through the use of keywords, but also involves targeting different types of searches, as well as overcoming naturally-occurring barriers in the form of how servers index certain data. SEO can have a lot to do with how your site is designed and you can take steps to ensure that everything from your