Project Management
Product Requirements Document
2009
Project Management Product Requirements Document Table of Contents
Summary...................................................................................................................................... 3 Introduction to the Product .......................................................................................................... 3 Market Potential/Target Demographic ........................................................................................ 4 Financial Projection/Pricing ........................................................................................................ 4 Marketing Strategy Overview ..................................................................................................... 7 Sales Strategy Overview .............................................................................................................. 7 Product Requirements for a New Product ................................................................................... 8 Technical Details behind Product Requirements......................................................................... 8 Rough Project Plan/Timeline..................................................................................................... 10 Budget ........................................................................................................................................ 12 Signatures .................................................................................................................................. 14
2|P age
Project Management Product Requirements Document
Summary
To be effective tools, these documents must communicate knowledge of the requirements of the business customers and stakeholders who will receive the product(s) and or service(s). It should sum up the business reasons for undertaking the venture; and answers the question "What problems do the service customers want to solve?", or "What things does the customer want to accomplish?” It needs to describe the constraints on any proposed solution from a business perspective and explain what the ultimate solution will need to be so as to meet the needs of both the consumer and the business.
Introduction to the Product
You will always want to include the preparer’s name and the company/organization name. Other possible inclusions would be to add the company logo, and possibly the tag line or slogan. Offer a little history on your company/organization, for example: How the business started (the idea or circumstance that started the brainstorming). When the business was started. Length of time the business has been operational. Why the company was started. The company/organization’s mission statement and/or business objectives. Goals and aspirations for the company. Anything else you are comfortable sharing that you feel is relevant. Describe the product(s) and/or service(s) that your company offers: Identify the circumstances surrounding the creation of your product. Identify similar products (competitors) and briefly list the differences between yours and your competitors. Give examples of how your product is better. Help the reader to understand why they should give your product(s)/service(s) a try by: Identifying any and all potential savings they may ac