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Marketing Plan Template

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Marketing Plan Template Powered By Docstoc
					This document provides a template marketing plan for a fictitious pie-making company.
This sample plan provides financial projections, a marketing strategy overview, a
description of the plan's execution, a budget, and a timeline for the sample company.
This template form serves as an example for a company seeking to develop a marketing
plan backed with both financial information and an operational strategy. This form can
be modified to fit the unique needs of any company seeking to establish a marketing
plan and strategy.
Sales and Marketing
Marketing Plan




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Table of Contents
  Executive Summary ..................................................................................................................... 4
  Goals/Objectives.......................................................................................................................... 4
  Market Potential/Target Demographic ....................................................................................... 4
  Financial Projection/Pricing ......................................................................................................... 5
  Marketing Strategy Overview ...................................................................................................... 9
  Description of Execution.............................................................................................................. 9
  Budget........................................................................................................................................ 10
  Timeline ..................................................................................................................................... 13




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Executive Summary

Company Overview
[insert details of Company ’s founding, history, and development]

Goals/Objectives
Our mission here is to further expand our consumer base by developing mechanism that allows
individuals to place their orders via the World Wide Web. This is a practical marketing solution
that allows consumers who enjoy our products to access our inventory and order our products
online.

Market Potential/Target Demographic
Preliminary research revealed that there is a significant interest in this concept. Because all
orders will be shipped to consumers, the location of Company facilities has no significance in
this plan. The available consumer base consists of a wide range of national and international
end-users, including wedding and party planners, catering agencies, restaurants, schools,
sidewalk cafés, large institutions, as well as individual homes. Our research is based on
information collected by canvassing existing customers and from conducting consumer polls.
Research was also conducted on the following topics:
   Staffing requirements
   Equipment requirements
   Materials and supplies
   Packaging requirements
   Costs associated with packaging and shipping the products
   The best methods for shipping perishable products




                                                    
				
DOCUMENT INFO
Description: This document provides a template marketing plan for a fictitious pie-making company. This sample plan provides financial projections, a marketing strategy overview, a description of the plan's execution, a budget, and a timeline for the sample company. This template form serves as an example for a company seeking to develop a marketing plan backed with both financial information and an operational strategy. This form can be modified to fit the unique needs of any company seeking to establish a marketing plan and strategy.
This document is also part of a package Top Marketing and Branding Tools 9 Documents Included