Publishing industry – what CMS?
There is a large print and online media publishing house that needs a content
management system (CMS). It currently has multiple publications running on
different platforms, and wants to bring all of that under one CMS portfolio. What
should it choose?
The choices are plenty, so it all depends on what needs to be accomplished and
how the internal teams are structured. If you look at it, CMS for the publishing
industry goes beyond the vanilla stuff like content creation, workflow, and
approval. Instead these companies demand a whole load of features in order to
interact with consumers and monetize content.
On the technology side, one needs to evaluate CMS from different angles: platform
(system administrators – do they have prior experience in certain platforms),
technology (internal web developers – what skills do they have in
Java/PHP/.NET), and usability (for the ease of non-technical staff to make
changes). Evaluation in regards to these parameters will allow you to save a lot of
time and money on training and increase overall buy-in from staff for successful
If you are flexible in terms of skill sets and existing expertise at your organization,
choosing Drupal would be a smart choice. Drupal is probably the only CMS that is
used extensively by the large publishing houses in the world, so you would
certainly be in good company. There are also many 3rd party components available
that are specific to the publishing industry that can be leveraged. There is a lot of
support and opportunities to learn in the groups and forums on technology issues
related to this industry.
Resource availability is certainly not an issue as there is a fair amount of
developers with knowledge on the Apache-MySQL-PHP stack, and it is easy to
find them to develop and customize the Drupal framework for your needs.
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