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                                DISTANCE EDUCATION

                       P.G.D.B.M EXAMINATION, MAY 2011.

                               MANAGEMENT CONCEPTS

                                     (2005 onwards)

Time : Three hours                         Maximum : 100 marks

                               PART A — (5 × 8 = 40 marks)

                               Answer any FIVE questions.

1.    Narrate the nature of management.

2.    What are planning premises? Elaborate any two such planning premises.

3.    Distinguish between formal and informal organisation.

4.    Is delegation of authority necessary? Why?

5.    ‘‘Right man for the night job’’ – Discuss.

6.    Identify any two devices of control and explain each.

7.    State the need for coordination.

8.    Indicate the importance of bench marking.

                              PART B — (4 × 15 = 60 marks)

                               Answer any FOUR questions.

9.    Evaluate the development of management thought.

10.   Explain the components of planning.

11.   Describe the process of decision making.

12.   Discuss any five principles of a good organization.

13.   Critically analyse centralisation and decentralisation.

14.   ‘‘Planning is looking forward and control is looking back’’ – Discuss.

15.   Write short notes on :
(a)   Leadership qualities.



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(b)   TQM.
(c)   Span of control.
16.
17.

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                               DISTANCE EDUCATION

                         P.G.D.B.M. EXAMINATION, MAY 2011.

                             FINANCIAL MANAGEMENT

                                    (2005 onwards)

Time : Three hours                        Maximum : 100 marks

                             PART A — (5 × 8 = 40 marks)

                   Answer any FIVE questions in about 200 words.

1. Why is maximising wealth a better goal than maximising profits?

2.    What is finance function? What are its aims?

3.    State the features of equity shares as a source of finance.

4.    Enumerate the various approaches to determine an appropriate financial mix
      of working capital.

5.    What is meant by ‘Net Income Approach’? State its assumptions.

6.    How would you calculate the cost of retained earrings?

7.    Explain the meaning of certainty equivalent coefficient with an example.

8.    What is financial leverage? Explain its significance.

                             PART B — (4 × 15 = 60 marks)

                  Answer any FOUR questions in about 400 words.

9.    Discuss the various approaches to financial management.


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10.    Examine the merits and demerits of the following instruments of raising
       finance
(a)    Redeemable preference shares
(b)    Debentures.

11.    State and explain the factors determining working capital of a business
       concern.

12.    ‘‘There is nothing like an optimum capital structure for a firm’’. Critically
       examine this statement.

13.    Why debt is regarded as the cheapest source of finance for a profit making
       firm?

14.    Explain the various methods for evaluating the leasing proposal.

15.    Discuss Modigliani – Miller’s dividend irrelevance hypothesis.
16.

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                              DISTANCE EDUCATION

                       P.G.D.B.M. EXAMINATION, MAY 2011.

                           MARKETING MANAGEMENT

                                    (2005 onwards)

Time : Three hours                        Maximum : 100 marks

                            PART A — (5  8 = 40 marks)
                Answer any FIVE questions in about 200 words each.

                           All questions carry equal marks.

1. What do you mean by market segmentation? Explain the benefits of market
segmentation.

2.     "Marketing planning and control can be considered as the nerve centre of
       marketing management". Elucidate.

3.     What are the usual steps of the consumer buying process?



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4.    Discuss the stages involved in the product life cycle.

5.    Explain the different types of brands in the product mix management.

6.    Write a short note on :

      (a)    Skimming pricing strategy

      (b)    Penetration pricing strategy.

7.    Describe the various methods of sales promotion involved in the promotional
      mix.

8.    Analyse the different components of Marketing Information system.

                            PART B — (4  15 = 60 marks)
                 Answer any FOUR questions in about 400 words each.

                            All questions carry equal marks.

9.    What is marketing mix? Comment in brief upon its inputs.

10.   Comment on the following external uncontrollable forces of marketing
      environment.

      (a)    Demographic environment.

      (b)    Political and legal environment.

      (c)    Technological environment.

11.   Discuss the different determinants that influence the consumer behaviour.

12.   Analyse the various steps involved in the planning and development of a new
      product.

13.   What are the components of an effective physical distribution package?
      Explain its significance.

14.   Describe the various types of advertising media.

15.   Evaluate the workings of Consumer Protection Act (COPRA).

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                             DISTANCE EDUCATION

                      P.G.D.B.M. EXAMINATION, MAY 2011.

                 PRINCIPLES OF PERSONNEL MANAGEMENT

                                     (2005 onwards)

Time : Three hours                        Maximum : 100 marks

                            PART A — (5  8 = 40 marks)
                            Answer any FIVE questions.

1. Explain the objectives of personnel management.

2.    What do you understand by human resource planning?


3.    Describe the bases of promoting employees.


4.    Explain the factors to be considered in determining wages.


5.    Explain the features of job evaluation system.


6.    State the accident prevention measures to be taken.


7.    Brief the methods of ensuring administrative discipline.


8.    Explain the different kinds of employee records to be maintained.

                           PART B — (4  15 = 60 marks)

                            Answer any FOUR questions.

9.    Elaborate the role and structure of personnel function.

10.   Describe the process of HRP.

11.   Discuss the need and types of employee training.

12.   Explain the process of selecting employees.

13.   Describe the different methods of determining wages and incentives.

14.   Explain the need and measures of motivating employees.

15.   Narrate the objectives, scope and importance of personnel audit.

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                              DISTANCE EDUCATION

                      P.G.D.B.M. EXAMINATION, MAY 2011.

                            BUSINESS ENVIRONMENT

                                    (2005 onwards)

Time : Three hours                        Maximum : 100 marks

                            PART A — (5  8 = 40 marks)

                             Answer any FIVE questions.

1. What is Business Environment? Explain its significance.

2.    Explain the need for environmental analysis.

3.    How do castes and communities influence business affairs?

4.    Explain the nature of social responsibility.

5.    Explain the main features of an economic system.

6.    Explain the merits and demerits of mixed economy.

7.    Explain the objectives of monetary policy.

8.    Explain the shortcomings in India's technological environment.

                            PART B — (4  15 = 60 marks)

                            Answer any FOUR questions.

9.    Discuss the various components of business environment.

10.   Explain the concept and nature of culture.

11.   Discuss the social responsibility of business towards the Government and
      Community.

12.   Explain the various factors governing the business ethics.

13.   Discuss the characteristics of Indian economic system.

14.   Discuss in detail about the New Industrial Policy of 1991.

15.   Discuss the impact of technological environment on business.


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