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					                                                                                      T1        2

                                                                                            1240/5(6521)

                    ORAL QUESTION FOR MONDAY 12th SEPTEMBER 2011

Deputy P.V.F. Le Claire of St. Helier will ask the following question of the Minister for Treasury and
Resources –

     “Would the Minister provide Members with details of the expenditure on advertising with the Jersey
     Evening Post by States Departments for in the last 12 month period, in order that a comparison can be
     made with the information he presented on 13th September 2010?”


Answer:

Expenditure by States Departments for the two
periods is as follows:-

           Area                      2009 – 10                    2010 -               Savings
                                     (previous                     2011
                                      answer)

Recruitment                             £140,137                £ 85,899   £54,238
Run of Paper                            £ 95,803                £ 58,689   £37,114
Jersey Gazette                          £ 98,048                £132,782 (£34,734)
and       Planning
Notifications

Totals                                  £333,988                £277,370                 £56,618
Supplementary

Which Departments are increasing/reducing spending?

There is no central point through which all advertising is placed. In the time
available it has not been possible to identify which Depts are spending more
or less.

What are the terms of the new contract and how does it differ from what
happened before?
The ad placing process remains the same as before. The fundamental
difference is that the charges are approx 45% cheaper than the previous
supplier.

How long does it run?

A three year contract has been put in place which runs for three years from
July 2010

Were there target savings from the contract? How much?

The savings target was originally forecast at £20,000 - £25,000. Spending
has gone down by over £56,000.

Why has Gazette spend almost doubled?

The content/purpose of each individual advert for the last two years would
have to be known to give a clear concise answer

Why has recruitment spend fallen?

HR have undertaken several cost saving initiatives to reduce the ‘column
centimetres’ used for recruitment ads. Their initial target at the beginning of
the 2010-2011 contract was to reduce size and costs by 33%

The recruitment monies identified are those placed by Central HR. They are
advertising "smarter" via a renegotiated advertising deal from last year and
actively managing requests to advertise in the JEP. HR do not control off
island advertising by HSSD and Education which have budget spend
substantially larger than the £85k.

What does "Run of Paper" mean? Why has this cost fallen?

ROP is basically anything outside of the gazette – basically it is the pages
that contain the news articles and editorials etc.

The selection of this area of the paper is determined by user departments that
may wish to make an ‘impact’ by having the article/notice/advert sitting
distinctly separate to the gazette type. There is no fixed schedule for use of
the ROP – its need will be determined on an individual case basis.

Without reviewing the content of each ROP advert placed over the last 2
years it will impossible to determine patterns or trends
What savings are targeted for the next 12 months? What is being done
to achieve these?

The cost of the JEP advertising space is set by the JEP rate cards. The
States receives discount from these rates based upon factors such as the
volume of advertising space purchased and the channelling of all ads through
an agent.

There is little scope to address the unit price of the advertising process. The
reduction of usage is also restricted by the requirements of the ‘Official
Publications (Jersey) Law 1960’ and the ‘Official Publications (amendment)
(Jersey) Law 2002’ – both of which determine the existence and the use of
the Jersey Gazette for the placement of adverts and notices.

A review of the legislation and the possible savings achieved by better
utilisation of Gov.je would determine future savings targets.

Does the Minister believe we still need to use the Gazette? Why are we
still spending so much on printed media?

This has been looked at a number of times. The fact of the matter is that
there are a number of occasions where we need to inform the public that
something is going to happen or has happened. Planning matters and new
criminal offences - for example for parking restrictions - are an example.
There is a possibility that someone could use as a defence that they didn’t
know about an offence they had been accused of committing.

For the time being the Gazette is still the best way of achieving the legal
requirement to do our best to make people aware of something (regardless of
whether or not they actually read the Gazette). Having said that I am
committed to both reducing costs and exploring use of recent and emerging
media as an alternative. So I will keep this matter under my review.
 OFFICIAL PUBLICATIONS (JERSEY) LAW 1960
Revised Edition
15.440
Showing the law as at 31 August 2004
This is a revised edition of the law Official Publications (Jersey) Law 1960 Arrangement Revised Edition – 31
August 2004 Page - 3 15.440

OFFICIAL PUBLICATIONS (JERSEY) LAW 1960
Arrangement
Article
1 The Jersey Gazette .......................................................................................... 5
2 Construction of enactments providing for publication of notices etc. ............. 5
3 Provisions regarding publicity to be given to enactments ............................... 6
4 Notices convening meetings of parish assemblies may be in French or English
............................................................................................................. 6
5 Citation ............................................................................................................ 6
Supporting Documents
ENDNOTES 7
Table of Legislation History ........................................................................................... 7
Table of Renumbered Provisions .................................................................................... 7
Table of Endnote References .......................................................................................... 7 Official Publications
(Jersey) Law 1960 Article 1 Revised Edition – 31 August 2004 Page - 5 15.440

OFFICIAL PUBLICATIONS (JERSEY) LAW 1960
A LAW regarding the manner in which the enactment of legislation, the convening of parish assemblies
and other public matters are to be brought to the notice of the public
Commencement [see endnotes]
1 The Jersey Gazette
(1) There shall be an organ called the “Jersey Gazette”, for the publication of official notices and other
matters requiring to be brought to the attention of the public.
(2) Subject to paragraph (4), the Jersey Gazette shall be published in an English language newspaper
circulating in Jersey1 designated for the purpose by Act of the States.
(3) There shall be not more than one newspaper designated under this Article at any one time, but, subject as
aforesaid, the States may modify any Act made under this Article.
(4) Where for any reason it is not possible for the Jersey Gazette to be published in a newspaper designated
under this Article, the Bailiff shall make such arrangements as the Bailiff thinks fit for its publication.
2 Construction of enactments providing for publication of notices etc.2
(1) An enactment passed before the amendment date which provides for the publication of any notice or
other matter in the Jersey Gazette or in a newspaper or newspapers circulating in Jersey shall have effect as if
it provided instead either –
(a) for reasonable steps to be taken to bring the purport of the notice or other matter to the attention of the
public or of persons likely to be affected by it; or Article 3 Official Publications (Jersey) Law 1960 Page - 6
Revised Edition – 31 August 2004 15.440
(b) for the publication of the notice or other matter in the Jersey Gazette.
(2) This Article does not apply to Article 3 of this Law.
(3) In this Article, “amendment date” means 28th March 2003.
3 Provisions regarding publicity to be given to enactments
As soon as may be after the happening of any of the following events, namely –
(a) the registration by the Royal Court of any Law passed by the States and sanctioned by Her Majesty in
Council;
(b) the passing by the States of any enactment that does not require for its validity the sanction of Her
Majesty in Council;
(c) the passing of any enactment by any administration of the States,
the Greffier of the States shall cause the enactment to be printed and shall cause to be published in the Jersey
Gazette a notice stating that the enactment has been passed, the date on which it comes into force (where
such a date is specified in the enactment) and the place at which printed copies thereof may be purchased:
Provided that, for the purposes of this Article, an enactment passed by any administration of the States which
requires for its validity the approval of the States shall not be deemed to be passed until it has been approved
by the States.3
4 Notices convening meetings of parish assemblies may be in French or English
A notice convening a meeting of a parish assembly, whether civil or ecclesiastical, may be in the French or
the English language, at the option of the President of the Assembly.
5 Citation
This Law may be cited as the Official Publications (Jersey) Law 1960. Official Publications (Jersey) Law 1960
Endnotes Revised Edition – 31 August 2004 Page - 7 15.440

1 By R&O.4173 the Jersey Evening Post was designated as the newspaper in which the Jersey Gazette shall be
published; and it was provided that the Jersey Gazette shall be headed with the Arms of the Bailiwick and the words
“The Jersey Gazette”
2 Article 2 substituted by L.17/2003
3 Article 3 amended by L.17/2003

ENDNOTES
Table of                  Year and No               Commencement
Legislation History
Legislation
Official Publications     L.21/1960                 1 December 1960
(Jersey) Law 1960
Official Publications     L.17/2003                 28 March 2003
(Amendment)
(Jersey) Law 2003

				
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