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THE CORPORATION OF THE COUNTY OF PERTH Council

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					                    THE CORPORATION OF THE COUNTY OF PERTH
                                 Council Budget   -


Date of Meeting:     February 10, 2011
Time:                09:00 a.m.

Place of Meeting: County of Perth

                                          AGENDA

                                                                                       Pages
     1.   CALL TO ORDER & ROLL CALL

    2.    OPENING PRAYER

    3.    DISCLOSURE OF PECUNIARY INTEREST and general nature
          thereof

    4.    ADOPTION OF AGENDA

    5.    DELEGATIONS

            5.1    Sue Gueguen, Past President Perth County Visitors
                                                      -




                   Association 2011 Grant Request
                               -




    6.    BUDGET ADVISORY COMMI11EE

          That the Council of the County of Perth adjourns to convene as
          the Budget Committee at            a.m.;

            6.1    2011 Budget Presentation   -   Renato Pullia, Director of
                   Corporate Services

            6.2    Municipal Liaison Committee 2011 Budgets

                   6.2.1   Provincial Offences Office

                   6.2.2   Stratford Perth Archives

                   6.2.3   Emergency Medical Services




                                                                               Powry
               THAT the 2011 budget submission for Provincial
               Offences, Stratford Perth Archives and
               Emergency Medical Services be received; and
               THAT the Budget Advisory Committee
               recommend to Council that the following be
               communicated to the Municipal Liaison Committee

      6.2.4    Shared Services

              6.2.4.1     Social Services

              6.2.4.2     Perth District Health Unit

              6.2.4.3     Spruce Lodge

                          THAT the 2011
                          budget submission for Social Services,
                          Perth District Health Unit and Spruce
                          Lodge be received; and
                          THAT the Budget Advisory recommend to
                          Perth County Councillors on the Municipal
                          Liaison Committee:

6.3   Grants

      6.3.1     Stratford Perth Museum

                THAT the Budget Advisory Committee
                recommend to Council that

      6.3.2     Perth County Visitors’ Association

                THAT the Budget Advisory Committee
                recommend to Council that the a grant for the
                Perth County Visitors Association, in the amount
                of $     be included in the draft 2011 Operating
                Budget;

                THAT staff be directed to inform that Perth County
                Visitors’ Association that the Budget Advisory
                Committee is not recommending a grant in the
                amount of $         as requested.
                          THAT the Budget Committee adjourn and
                          reconvene as Council at    p.m.

                  6.3.3   Other Grant Requests (if time permits)

     7.   BUSINESS ARISING FROM THE BUDGET COMMITTEE

          THAT the Council of the County of Perth endorses all
          recommendations from the February 10, 2011 Budget Committee
          meeting;

     8.   NEW BUSINESS

     9.   CONFIRMATORY BY-LAW

          That By-law 3231-2011, being a By-law to confirm the
          Proceedings of the Council of the Corporation of the County of
          Perth at its regular meeting held on February 10, 2011, be read a
          first, second and third time. And that the Warden and the Clerk
          are hereby authorized and instructed to sign the same, and attach
          the Corporate Seal thereto;

    10.   ADJOURNMENT

          THAT the meeting adjourn at

Note: Items with budgetary implications may be considered.
                                                               County of Perth
                                                          PROVINCIAL OFFENCES
                                                          2011 OPERATING BUDGET




The Provincial Offences Court is a Division of the Ontario Court of Justice, providing administrative support to the court, the
judiciary, other court offices, enforcement agencies, legal professionals and the general public.

As part of the Local Service Realignment Review of 2000, Provincial Offences Administration was downloaded from the Province
in March 2000 through a Memorandum of Understanding with the Ministry of the Attorney General. The County of Perth entered
into an Inter-municipal Service Agreement as the service provider with all of Perth County geographic municipalities.

The Provincial Offences Act is divided into ten parts. The County only prosecutes offences under Part I and Part II of the POA, and
collects fines imposed under Parts I, II, and III.

Revenue for the Provincial Offences Division is difficult to predict as it relies upon a number of factors. Budgeted revenue and net
distribution are based on a 3 and 5-year average. Final revenue distribution is based on location of offence.


                                                 2010             2010         2011                Comments
                                                Budget           Actuals      Budget
Revenues                                       $1,698,500       $1,649,206   $1,691,400            Estimate based on midpoint
                                                                                                   between 3 year and 5 year
                                                                                                   average.


Salaries and Benefits                                256,600      253,413      260,207             Three Court Administration
                                                                                                   Clerks, one POA Co-ordinator
                                                                                                   and .10 Director of Corporate
                                                                                                   Services.

General Expenses                                     335,324      308,275      348,844             Generally in line with prior year.


Provincial Administration Expenses                   334,800      332,492      332,900             Fines collected on behalf of the
                                                                                                   Province which are not retained
                                                                                                   by the municipality. In 2010,
                                                                                                   fines under the FIsh & WIldlife
                                                                                                   Conservation Act, Fishery
                                                                                                   Regulations, Small Vessell
                                                                                                   Regulations and Canada
                                                                                                   Shipping Act were collected
                                                                                                   and forwarded to the Province
                                                                                                   quarterly.


Net Municipal Share                                  771,776      755,026      749,449    (2.9%)


2010
City of Stratford (27.55%)                                        208,010
Town of St. Marys ( 6.14%)                                          46,359
County of Perth ( 66.31%)                                         500,658


2011
City of Stratford (3 yr average = 32.18%)                                      241,173
Town of St. Marys (3 yr average = 7.39%)                                         55,384
County of Perth (3 yr average = 60.43%)                                        452,892


MLC Report                                                                                                                 4-Council Review

                                                                 Page 1
                                                          County of Perth
                                                      PROVINCIAL OFFENCES
                                                      2011 OPERATING BUDGET



                                                                        2010           2010           2011
                                                                       Budget          Actual        Budget

Revenue
4220      Fines                                                       $1,545,000     $1,497,838     $1,525,000
4230      Fines - Other Court Areas                                     139,500        128,779        145,000
4240      Transcript Revenue                                                 1,000          851          2,400
4280      Interest Income                                                13,000         21,738          19,000
                                               Subtotal Revenue :      1,698,500      1,649,206      1,691,400    (0.42%)

Expenses
5000      Salaries                                                      200,300        197,697        201,502
5010      CPP Expense                                                        8,300        8,179          8,426
5020      EI Expense                                                         4,300        4,135          4,443
5030      EHT Expense                                                        3,900        3,859          3,936
5040      OMERS                                                          13,400         13,307          15,458
5050      WSIB                                                               1,800        1,800               0
5060      Health Benefits                                                24,600         24,436          26,442
5140      Courier                                                             500           172               0
5150      Insurance                                                          5,164        5,159          7,953
5190      Legal                                                              1,000              0        1,000
5210      Memberships                                                         610           280           650
5220      Mileage                                                            1,500          432          2,700
5250      Office Supplies                                                    2,500        2,637          3,000
5260      Photocopying                                                       4,700        4,044          4,700
5270      Postage                                                            1,650        1,740          1,650
5280      Professional Development                                           3,250        1,589          3,250
5310      Subscriptions                                                      1,300        1,314          1,400
5320      Telecommunications                                                  540           540           540
5402      Interdepartmental Charges - Overhead                           48,060         48,060          52,461
5404      Interdepartmental Charges - Rent                               35,180         35,180          35,170
5430      Transfer to Reserve - County Sick Leave                            4,870        4,870          4,870
6080      Bank Charges                                                   12,000         13,365          13,500
6140      Collection Charges                                             40,000         14,983          20,000
6170      Dedicated Fines                                                    7,500        3,009          4,100
6240      Fines - Other Court Areas                                     100,000        122,834        120,000
6260      Fines - County                                                501,654        500,367        452,892
6270      Fines - St. Marys                                              38,589         46,332          55,384
6280      Fines - Stratford                                             231,533        207,889        241,173
6560      Prosecution Expense                                            55,000         35,640          55,000
6570      Provincial Administration Charges                              60,000         48,795          60,000
6740      Technology Services                                                1,500        3,241          3,500
6750      Tickets/Forms/Supplies                                             9,000        6,568         10,500
6780      Transcript Expense                                                 1,000              0        1,000
6810      Victim Fine Surcharge                                         267,300        280,687        268,800
6850      Witness/Interpretor Fees                                           6,000        5,625          6,000
                                              Subtotal Expenses :      1,698,500      1,648,765      1,691,400    (0.42%)

                                          Net Levy Requirement                  0          (441)              0    0.00%


                                                                                                                       4-Council Review
                                                                    Page 2
                                                                 County of Perth
                                                            PROVINCIAL OFFENCES
                                                        2011 OPERATING BUDGET NOTES




The Provincial Offences Court is a Division of the Ontario Court of Justice, providing administrative support to the court, the judiciary, other
court offices, enforcement agencies, legal professionals and the general public.

As part of the Local Service Realignment Review of 2000, Provincial Offences Administration was downloaded from the Province in March
2000 through a Memorandum of Understanding with the Ministry of the Attorney General. The County of Perth entered into an
Inter-municipal Service Agreement as the service provider with all of Perth County geographic municipalities.

The Provincial Offences Act is divided into ten parts. The County only prosecutes offences under Part I and Part II of the POA, and collects
fines imposed under Parts I, II, and III.

Revenue for the Provincial Offences Division is difficult to predict as it relies upon a number of factors. Budgeted revenue and net
distribution are based on a 3 and 5-year average. Final revenue distribution is based on location of offence.


                                                          2010        2011          Comments
                                                         Budget      Budget
Revenue
4220    Fines                                        1,545,000     $1,525,000       Estimate based on midpoint between 3 year and 5 year
                                                                                    average.
4230    Fines - Other Court Areas                      139,500        145,000       Fines collected at other court offices and/or licencing
                                                                                    offices on our behalf. Received quarterly.
4240    Transcript Revenue                               1,000           2,400      Transcript requests that are received and processed
                                                                                    internally are charged out and reflected here. Large
                                                                                    transcriptions are outsourced and such costs are reflected
                                                                                    in 6780.
4280    Interest Income                                 13,000         19,000


Expenses
5000    Salaries                                       200,300        201,502       Three Court Administration Clerks, one POA Co-ordinator
                                                                                    and .10 Director of Corporate Services.

5010    CPP Expense                                      8,300           8,426
5020    EI Expense                                       4,300           4,443
5030    EHT Expense                                      3,900           3,936
5040    OMERS                                           13,400         15,458
5050    WSIB                                             1,800
5060    Health Benefits                                 24,600         26,442
5140    Courier                                            500                      Generally in line with prior year.
5150    Insurance                                        5,164           7,953
5190    Legal                                            1,000           1,000
5210    Memberships                                        610              650     MCMA (Municipal Court Managers Association), CRAO
                                                                                    (Court Reporters Association of Ontario), PAO
                                                                                    (Prosecutors Association of Ontario).
5220    Mileage                                          1,500           2,700      MCMA Conference is in Sudbury this year. Mileage to
                                                                                    quarterly meetings and training as well as mileage to Trial
                                                                                    Coordinator meetings and meetings with the Regional
                                                                                    Senior Justice of the Peace.
5250    Office Supplies                                  2,500           3,000
5260    Photocopying                                     4,700           4,700




                                                                                                                                  4-Council Review

                                                                   Page 3
                                                          County of Perth
                                                    PROVINCIAL OFFENCES
                                                2011 OPERATING BUDGET NOTES




                                                  2010        2011          Comments
                                                 Budget      Budget
5270   Postage                                    1,650          1,650      Most of our outgoing mail consists of Notices of Trial and
                                                                            collection letters.
5280   Professional Development                   3,250          3,250      MCMA Conference and training opportunities for three
                                                                            Court Administration Clerks.
5310   Subscriptions                              1,300          1,400      For annual updates to legislation provided to the Judiciary
                                                                            and the Municipal Prosecutor.

5320   Telecommunications                          540               540
5402   Interdepartmental Charges - Overhead      48,060         52,461
5404   Interdepartmental Charges - Rent          35,180         35,170
5430   Transfer to Reserve - County Sick Leav     4,870          4,870
6080   Bank Charges                              12,000         13,500      More electronic payments results in more bank charges.
6140   Collection Charges                        40,000         20,000      This is the net cost of the fees charged by the Collection
                                                                            Agency for the outstanding fines that were in the system
                                                                            prior to such fees being charged back to the defendant.
                                                                            This amount should decrease annually to eventually being
                                                                            zero.
6170   Dedicated Fines                            7,500          4,100      Fines collected on behalf of the Province which are not
                                                                            retained by the municipality. In 2010, fines under the FIsh
                                                                            & WIldlife Conservation Act, Fishery Regulations, Small
                                                                            Vessell Regulations and Canada Shipping Act were
                                                                            collected and forwarded to the Province quarterly.
6240   Fines - Other Court Areas                100,000        120,000      Fines collected at our office on behalf of other court areas.
                                                                            Forwarded quarterly.
6260   Fines - County                           501,654        452,892      Exact percentage is calculated based on location of
                                                                            offence. Three year average: 60.43%

6270   Fines - St. Marys                         38,589         55,384      Exact percentage is calculated based on location of
                                                                            offence. Three year average: 7.39%
6280   Fines - Stratford                        231,533        241,173      Exact percentage is calculated based on location of
                                                                            offence. Three year average: 32.15%
6560   Prosecution Expense                       55,000         55,000      Costs for the Municipal Prosecutor and Supervising
                                                                            Solicitor, which act independently in providing
                                                                            prosecutorial services for Part I and Part II matters.
6570   Provincial Administration Charges         60,000         60,000      ICON charges, Adjudication charges, Prosecution of Part
                                                                            III matters, and monitoring and enforcement.
6740   Technology Services                        1,500          3,500      Support for PCI-standards and recording equipment.
6750   Tickets/Forms/Supplies                     9,000         10,500      Part I ticket books, Part III roadside summonses, docket
                                                                            paper and production of Notices of Fine and Due Date.
                                                                            Due to changes in the legislation, Part I ticket books will
                                                                            have to be replaced by the end of 2011.
6780   Transcript Expense                         1,000          1,000      Any transcript expenses incurred will be recovered at line
                                                                            4240 (Transcript Revenue).
6810   Victim Fine Surcharge                    267,300        268,800      Legislated surcharge levied on all fines imposed under
                                                                            Part I & Part III. Proceeds are forwarded to the Province
                                                                            and are used to maintain and expand services to victims of
                                                                            crime.



                                                                                                                          4-Council Review

                                                            Page 4
                                           County of Perth
                                    PROVINCIAL OFFENCES
                                  2011 OPERATING BUDGET NOTES




                                   2010        2011          Comments
                                  Budget      Budget
6850   Witness/Interpretor Fees    6,000          6,000      Witnesses are paid mileage at the County rate.
                                                             Interpreters must be provided if requested by the
                                                             defendant or if ordered by the court.




                                                                                                         4-Council Review

                                             Page 5
                                                      County of Perth
                                                          ARCHIVES
                                                   2011 OPERATING BUDGET




Stratford-Perth Archives provided direct service to 5995 clients in 2010. Archives staff also provided significant support to
community events like Hockey Day in Canada, Stratford Railway Heritage Show, and North Perth Arts and Culture Day. The
Perth County Heritage Project was one of the Perth Community Futures Development Corporation’s “success stories” in
2010 and drew heavily on Archives photograph collections and staff expertise in developing new tours for the Perth County
Visitors Association and Stratford Tourism Alliance websites. Over 1000 historic photographs were organized, scanned and
made available on the County website as a result of the Campbell Photograph project done in co-operation with West Perth.
Archives resources were made freely available to the Stratford-Perth Museum for several displays. A joint exhibition on British
Home Children and the Museum’sFor King, Queen & Country: Stories of Military Service in Stratford and Perth County being
two notable examples.

In 2011 Stratford-Perth Archives will focus on maintaining such services to municipal and public clients through better
collections management and increased efficiency in facilities. On-going reappraisal and detailed cataloguing where
appropriate of all holdings and populating a collections management database remain top priorities both to better serve our
clients and to prepare for facilities renewal.


                               2010          2010          2011               Comments
                              Budget        Actuals       Budget
Revenues                       $21,000           $6,142     $6,300            No work for Heritage Stratford anticipated in
                                                                              2011.


Salaries and Benefits          286,800       287,393       305,661            In addition to rate increases, Part-time staff
                                                                              have become eligible and are now enrolled
                                                                              in the plan.

General Expenses               178,633       164,276       201,356            Telephone costs for Mitchell and Listowel
                                                                              branches only. Costs for Stratford branch
                                                                              included in Interdepartmental Charges -
                                                                              Overhead


Net Municipal Share            444,433       445,527       500,717    12.7%


City of Stratford (44%)        195,551       196,032       220,315    12.7%
County of Perth (56%)          248,882       249,495       280,402    12.7%




MLC Report                                                                                                  4-Council Review

                                                             Page 6
                                                         County of Perth
                                                             ARCHIVES
                                                     2011 OPERATING BUDGET



                                                                       2010         2010           2011
                                                                      Budget        Actual        Budget

Revenue
4070   Other Municipal                                                  $6,000               $0            $0
4080   Other Municipal - City of Stratford                             195,550      193,350       220,315
4100   Sales                                                                1,800      1,544         1,600
4120   Fees                                                                 1,800      1,710         1,800
4140   Other Income                                                         2,600      2,302         2,500
4270   Donations                                                             300         586          400
4620   Transfer from Reserve - Archives General                             8,500             0             0
                                              Subtotal Revenue :       216,550      199,492       226,615       4.65%

Expenses
5000   Salaries                                                        236,400      234,071       246,338
5010   CPP Expense                                                          9,100      8,286         9,896
5020   EI Expense                                                           5,100      4,993         5,487
5030   EHT Expense                                                          4,600      4,567         4,808
5040   OMERS                                                            10,800       14,769         18,928
5050   WSIB                                                                 2,000      2,000                0
5060   Health Benefits                                                  18,800       18,708         20,204
5100   Advertising                                                          1,160      1,106         1,160
5140   Courier                                                                 75             0             0
5150   Insurance                                                            6,706      6,700        10,119
5210   Memberships                                                          1,600      1,189         1,600
5220   Mileage                                                              3,500      3,046         3,500
5230   Miscellaneous Expense                                                 500         407          500
5250   Office Supplies                                                      2,000      1,431         2,000
5260   Photocopying                                                         7,750      7,519         7,750
5270   Postage                                                               225         203          225
5280   Professional Development                                             2,750      2,568         2,750
5310   Subscriptions                                                         850         933          950
5330   Telephone                                                            1,300      1,664         1,400
5402   Interdepartmental Charges - Overhead                             23,553       23,553         28,238
5404   Interdepartmental Charges - Rent                                 70,000       70,000         85,000
5620   Transfer to Reserve - Archives Equipment                         20,000       20,000         20,000
6030   Acquisitions                                                         2,000      1,902         2,000
6050   Archival Supplies                                                    4,250      4,306         4,250
6100   Books for Resale                                                     1,800        984         1,800
6210   Equipment Maintenance                                                3,875      1,446         9,375
6230   Exhibits and Programs                                                1,200      1,192         1,200
6580   Public Relations                                                      200         133          200
6620   Security                                                              800         219          800
6720   Sub Contractor                                                       6,000             0             0
6740   Technology Services                                              16,439       13,694         16,439
6820   Water                                                                 100             81       100
                                             Subtotal Expenses :       465,433      451,670       507,017       8.93%

                                         Net Levy Requirement          248,883      252,178       280,402       12.66%


                                                                                                                    4-Council Review
                                                                   Page 7
                                                                County of Perth
                                                                  ARCHIVES
                                                      2011 OPERATING BUDGET NOTES




Stratford-Perth Archives provided direct service to 5995 clients in 2010. Archives staff also provided significant support to community events
like Hockey Day in Canada, Stratford Railway Heritage Show, and North Perth Arts and Culture Day. The Perth County Heritage Project was
one of the Perth Community Futures Development Corporation’s “success stories” in 2010 and drew heavily on Archives photograph
collections and staff expertise in developing new tours for the Perth County Visitors Association and Stratford Tourism Alliance websites.
Over 1000 historic photographs were organized, scanned and made available on the County website as a result of the Campbell
Photograph project done in co-operation with West Perth. Archives resources were made freely available to the Stratford-Perth Museum for
several displays. A joint exhibition on British Home Children and the Museum’sFor King, Queen & Country: Stories of Military Service in
Stratford and Perth County being two notable examples.

In 2011 Stratford-Perth Archives will focus on maintaining such services to municipal and public clients through better collections
management and increased efficiency in facilities. On-going reappraisal and detailed cataloguing where appropriate of all holdings and
populating a collections management database remain top priorities both to better serve our clients and to prepare for facilities renewal.


                                                        2010        2011          Comments
                                                       Budget      Budget
Revenue
4070    Other Municipal                                 6,000                     No work for Heritage Stratford anticipated in 2011.
4080    Other Municipal - City of Stratford          195,550         220,315
4100    Sales                                           1,800          1,600
4120    Fees                                            1,800          1,800
4140    Other Income                                    2,600          2,500
4270    Donations                                         300              400
4620    Transfer from Reserve - Archives Gener          8,500


Expenses
5000    Salaries                                     236,400         246,338
5010    CPP Expense                                     9,100          9,896
5020    EI Expense                                      5,100          5,487
5030    EHT Expense                                     4,600          4,808
5040    OMERS                                         10,800          18,928      In addition to rate increases, Part-time staff have become
                                                                                  eligible and are now enrolled in the plan.
5050    WSIB                                            2,000
5060    Health Benefits                               18,800          20,204
5100    Advertising                                     1,160          1,160
5140    Courier                                            75
5150    Insurance                                       6,706         10,119
5210    Memberships                                     1,600          1,600
5220    Mileage                                         3,500          3,500
5230    Miscellaneous Expense                             500              500
5250    Office Supplies                                 2,000          2,000
5260    Photocopying                                    7,750          7,750
5270    Postage                                           225              225
5280    Professional Development                        2,750          2,750
5310    Subscriptions                                     850              950
5330    Telephone                                       1,300          1,400      Telephone costs for Mitchell and Listowel branches only.
                                                                                  Costs for Stratford branch included in Interdepartmental
                                                                                  Charges - Overhead




                                                                                                                               4-Council Review

                                                                  Page 8
                                                         County of Perth
                                                           ARCHIVES
                                                2011 OPERATING BUDGET NOTES




                                                 2010        2011          Comments
                                                Budget      Budget
5402   Interdepartmental Charges - Overhead     23,553         28,238
5404   Interdepartmental Charges - Rent         70,000         85,000      Rent determined by Facilities Division; increase due to
                                                                           proposed renovations and occupying more square
                                                                           footage.
5620   Transfer to Reserve - Archives Equipme   20,000         20,000
6030   Acquisitions                              2,000          2,000
6050   Archival Supplies                         4,250          4,250
6100   Books for Resale                          1,800          1,800
6210   Equipment Maintenance                     3,875          9,375      Increase due to warranty renewals for 3 microfilm
                                                                           scanners/printers in the reading rooms.

6230   Exhibits and Programs                     1,200          1,200
6580   Public Relations                           200               200
6620   Security                                   800               800
6720   Sub Contractor                            6,000                     Related to work done for Heritage Stratford, of which none
                                                                           occured in 2010, and if any occurs in 2011 it will be offset
                                                                           by corresponding revenue charged to Heritage Stratford.


6740   Technology Services                      16,439         16,439
6820   Water                                      100               100




                                                                                                                        4-Council Review

                                                           Page 9
                                                         County of Perth
                                                EMERGENCY MEDICAL SERVICES
                                                      2011 OPERATING BUDGET




The 2011 budgeted grant from the Ministry of Health is a calculated figure based on the eligibility of costs, which include operating
expenses, less any transfers to reserves, plus amortization. This figure has not been confirmed yet by the Ministry.


                                   2010            2010            2011                Comments
                                  Budget          Actuals         Budget
Revenues                         $4,274,511      $4,272,123      $4,555,397


Salaries and Benefits             6,950,987       6,945,542       7,373,543            Primary drivers in increase are collective
                                                                                       agreement: 1.88% salary increase
                                                                                       ($133,000), additional vacation hours
                                                                                       ($56,000), 1 extra 12 hr. sick day per FT
                                                                                       employee ($27,000), shift premium rate
                                                                                       increase from 50 to 70 cents, hours changed
                                                                                       from 1500-0700 to 1900-0700 and all wkd
                                                                                       hours ($7,400); Summer Student ($7,200);
                                                                                       and OMERS.

General Expenses                  1,715,556       1,706,652       1,818,512            Generally in line with prior year, with
                                                                                       Overhead and Fleet costs making up most of
                                                                                       the increase


Net Municipal Share               4,392,032       4,380,071       4,636,658     5.6%


2010
City of Stratford (40.05%)        1,759,009       1,754,218
Town of St. Marys (8.90%)           390,891         389,826
County of Perth (51.05%)          2,242,132       2,236,026


2011
City of Stratford (40.94%)                                        1,898,248
Town of St. Marys (9.10%)                                           421,936
County of Perth (49.96%)                                          2,316,474




MLC Report                                                                                                            4-Council Review

                                                              Page 10
                                                                      County of Perth
                                                          EMERGENCY MEDICAL SERVICES
                                                                 2011 OPERATING BUDGET



                                                                        2010          2010           2011
                                                                       Budget         Actual        Budget

Revenue
4060      Conditional Grants - Provincial                             $4,264,151    $4,266,155     $4,555,397
4080      Other Municipal - City of Stratford                          1,759,009     1,759,343      1,890,060
4090      Other Municipal - Town of St. Marys                           390,891        390,891       420,116
4140      Other Income                                                   10,360          5,968               0
                                                 Subtotal Revenue :    6,424,411     6,422,357      6,865,573    6.87%

Expenses
5000      Salaries                                                     5,751,208     5,780,262      6,039,999
5010      CPP Expense                                                   177,783        169,313       191,968
5020      EI Expense                                                     88,727         85,109       101,395
5030      EHT Expense                                                   113,394        111,310       117,776
5040      OMERS                                                         358,012        371,712       445,782
5050      WSIB                                                           30,753         30,753               0
5060      Health Benefits                                               431,109        397,082       476,623
5100      Advertising                                                       500                0             0
5140      Courier                                                          1,200         1,200          1,200
5150      Insurance                                                      81,173         81,173       108,307
5160      Insurance Claims                                                      0        2,124               0
5170      Internet Expense                                               12,000          6,827          7,500
5180      Inventory Write-Off                                              8,000         9,690               0
5190      Legal                                                          15,000         24,587        15,000
5200      Meal Allowance                                                   3,200         3,008          3,200
5210      Memberships                                                       750            478           500
5220      Mileage                                                          2,500         2,506          2,500
5250      Office Supplies                                                  8,300         8,429          6,500
5260      Photocopying                                                     6,500         3,855          4,200
5270      Postage                                                          3,000         1,732          2,000
5280      Professional Development                                       29,360         21,870        22,000
5310      Subscriptions                                                     300            205           225
5320      Telecommunications                                             15,000          9,381          8,266
5330      Telephone                                                      14,500         11,697          9,000
5402      Interdepartmental Charges - Overhead                          442,796        442,796       510,828
5404      Interdepartmental Charges - Rent                              322,400        322,400       326,000
5406      Interdepartmental Charges - Fleet                             432,440        432,440       470,000
5474      Transfer to Reserve - Computer Systems                         20,619         20,619        20,619
5580      Transfer to Reserve - EMS Sick Leave                             1,670         1,670          7,367
5610      Transfer to Reserve - EMS Equipment                           100,000        100,000        75,000
6090      Bedding Supplies                                                 5,000         4,228          5,000
6120      Building Supplies                                                5,000         5,927          5,000
6150      Protective Equipment                                           30,000         29,479        45,000
6180      Pharmaceuticals                                                10,000         14,234        15,000
6210      Equipment Maintenance                                          13,000          7,850        13,000
6300      Garbage Collection                                                750            472           500
6390      Laundry                                                        12,000          9,114        12,000
6420      Medical Documentation                                             500            259           250
6430      Medical Equipment                                                4,100        16,742               0
6440      Medical Supplies                                               62,000         71,809        72,000
6580      Public Relations                                                      0          441          1,500
6740      Technology Services                                            51,498         37,227        48,800
6760      Tools and Equipment                                               500            182           250
                                                Subtotal Expenses :    8,666,542     8,652,192      9,192,055    6.06%

                                            Net Levy Requirement       2,242,131     2,229,835      2,326,482    3.76%


                                                                                                                         4-Council Review
                                                                             Page 11
                                                                County of Perth
                                                     EMERGENCY MEDICAL SERVICES
                                                      2011 OPERATING BUDGET NOTES




The 2011 budgeted grant from the Ministry of Health is a calculated figure based on the eligibility of costs, which include operating
expenses, less any transfers to reserves, plus amortization. This figure has not been confirmed yet by the Ministry.


                                                        2010        2011          Comments
                                                       Budget      Budget
Revenue
4060    Conditional Grants - Provincial            4,264,151      $4,555,397
4080    Other Municipal - City of Stratford        1,759,009       1,890,060
4090    Other Municipal - Town of St. Marys          390,891        420,116
4140    Other Income                                   10,360


Expenses
5000    Salaries                                   5,751,208       6,039,999      Primary drivers in increase are collective agreement:
                                                                                  1.88% salary increase ($133,000), additional vacation
                                                                                  hours ($56,000), 1 extra 12 hr. sick day per FT employee
                                                                                  ($27,000), shift premium rate increase from 50 to 70 cents,
                                                                                  hours changed from 1500-0700 to 1900-0700 and all wkd
                                                                                  hours ($7,400); Summer Student ($7,200); and OMERS.


5010    CPP Expense                                  177,783        191,968
5020    EI Expense                                     88,727       101,395
5030    EHT Expense                                  113,394        117,776
5040    OMERS                                        358,012        445,782
5050    WSIB                                           30,753
5060    Health Benefits                              431,109        476,623
5100    Advertising                                       500
5140    Courier                                         1,200          1,200      Generally in line with prior year, with Overhead and Fleet
                                                                                  costs making up most of the increase

5150    Insurance                                      81,173       108,307
5170    Internet Expense                               12,000          7,500
5180    Inventory Write-Off                             8,000
5190    Legal                                          15,000         15,000      Non Contract Negotiation Year
5200    Meal Allowance                                  3,200          3,200      Contract requirement for missed meals, meetings
5210    Memberships                                       750              500    Association of Municipal EMS of Ontario (1 Membership)
5220    Mileage                                         2,500          2,500
5250    Office Supplies                                 8,300          6,500      Office Supplies and new TOMRMS files to support new
                                                                                  County wide document management system;
                                                                                  (bereavement and retirement watches moved to Public
                                                                                  Relations account)
5260    Photocopying                                    6,500          4,200
5270    Postage                                         3,000          2,000




                                                                                                                               4-Council Review

                                                                 Page 12
                                                         County of Perth
                                               EMERGENCY MEDICAL SERVICES
                                                2011 OPERATING BUDGET NOTES




                                                 2010        2011          Comments
                                                Budget      Budget
5280   Professional Development                 29,360        22,000       AMEMSO spring training session (HR/EMS
                                                                           attend);AMEMSO award winners accommodation;
                                                                           AMEMSO Annual Meeting (8 X $1,100) hosting the event;
                                                                           Health and Safety Certification (2 supervisors);Quest for
                                                                           Quality Webinars;CHICA Conference (Infection Control)(1
                                                                           Supervisor);MOH Investigation Course (2
                                                                           Supervisors);Ferno Equipment and Repair Course
                                                                           (paramedic);O2 Testing and Repair Course
                                                                           (paramedic);EMS Chiefs of Canada, Six Sigma Yellow
                                                                           Level Course' iMedic Conference (1 supervisor)
5310   Subscriptions                              300               225    Beacon Herald, Canadian Emergency Magazine
5320   Telecommunications                       15,000         8,266
5330   Telephone                                14,500         9,000
5402   Interdepartmental Charges - Overhead    442,796       510,828
5404   Interdepartmental Charges - Rent        322,400       326,000
5406   Interdepartmental Charges - Fleet       432,440       470,000
5474   Transfer to Reserve - Computer System    20,619        20,619
5580   Transfer to Reserve - EMS Sick Leave      1,670         7,367
5610   Transfer to Reserve - EMS Equipment     100,000        75,000       includes the replacement of PADs throughout throughout
                                                                           the County
6090   Bedding Supplies                          5,000         5,000       Stretcher Linen, blankets and towels
6120   Building Supplies                         5,000         5,000
6150   Protective Equipment                     30,000        45,000       Uniforms (collective agreement requirement); New
                                                                           requirement in collective agreement for PT staff to receive
                                                                           safety boots annually to a max of $150 each(
                                                                           );replacement of Personal Protective Equipment
                                                                           bags($4500)
6180   Pharmaceuticals                          10,000        15,000       Symptom Relief Drugs
6210   Equipment Maintenance                    13,000        13,000       Defib Preventative Maintenance Contract, not fully used in
                                                                           2010 since purchased new defibs ($12,000); Stretcher,
                                                                           Stair Chair, Oxygen Regulator maintenance ($1,000)


6300   Garbage Collection                         750               500
6390   Laundry                                  12,000        12,000       Laundering of sheets, pillow cases, blankets, pillows, pillow
                                                                           cases, towels and contaminated uniforms.
6420   Medical Documentation                      500               250    Doctor Notes required by employer
6430   Medical Equipment                         4,100                     Moved to Capital Budget
6440   Medical Supplies                         62,000        72,000
6580   Public Relations                                        1,500       To cover Celebration of Life event, Bereavement Gifts
                                                                           (County Policy), Education Material, Plaque engraving, 25
                                                                           yr Retirement Watches (County Policy)
6740   Technology Services                      51,498        48,800
6760   Tools and Equipment                        500               250




                                                                                                                        4-Council Review

                                                          Page 13
Social Services                            Expenditures          Ministry        Micellaneous          Municipal                  Stratford                    County of Perth                 Town of St Marys
2011 Budget Estimates                       Total - 2011    Contribution 2011    Revenue 2011        Net Share 2011
                                                                                                                Verification 2011           2010             2011            2010             2011          2010

Administration                            $     1,037,469 -$         516,546 -$         10,927   $           509,996   $     356,997    $    290,773    $     127,499    $     86,446    $      25,500    $    15,717
                                                                                                 $           123,957   $      77,204                    $      36,463                    $      10,290
Ontario Works
   Domiciliary Hostels                    $           -      $            -    $           -     $               -                      $         -                      $        -                       $       -
   Homemakers & Nurses Services           $        14,000   -$          9,600 $            -     $             4,400   $        1,760   $         960   $       2,200    $      1,200    $         440    $       240
   Child Care Ontario Works               $       101,000   -$         80,800 $            -     $            20,200   $       14,140   $      14,948   $       5,050    $      4,444    $       1,010    $       808
  Addiction/Hard to Employ                $       141,075   -$        114,553 $            -     $            26,522   $       18,566   $      18,489   $       6,630    $      7,396    $       1,326    $       528
   Employment Services                    $       485,370   -$        394,120                    $            91,250   $       63,875   $      71,835   $      22,813    $     21,356    $       4,562    $     3,883
   NCBS Reinvestment                      $       120,200    $            -    $           -     $           120,200   $       49,246   $      47,812   $      60,256    $     58,501    $      10,698    $    10,386
   Financial Assistance                   $     5,889,240   -$      4,782,063 $            -     $         1,107,177   $      808,505   $     772,508   $     250,145    $    239,008    $      48,527    $    46,366
Sub Total Ontario Works                   $     7,788,354   -$      5,897,682 -$        10,927   $         2,003,702   $    1,390,293   $   1,217,325   $     511,056    $    418,351    $     102,353    $    62,211

Child Care
   Administration                          $     174,000    -$        87,000                     $            87,000   $      43,500    $     40,020    $       28,710   $     28,710    $      14,790    $    18,270
   Fee Subsidy                             $     806,325    -$       618,444                     $           187,881   $      93,941    $     86,425    $       62,000   $     62,001    $      31,940    $    39,455
 Wage Subsidy Non Profit                   $     674,568    -$       539,654                     $           134,914   $      58,013    $     49,918    $       58,013   $     68,806    $      18,888    $    16,190
 Wage Subsidy Commercial                   $         -       $           -                       $               -     $         -      $        -      $          -     $        -      $         -      $       -
 Resource Centre                           $     112,986     $           -                       $           112,986   $      56,493    $     68,734    $       37,285   $     67,097    $      19,208    $    27,821
 Special Needs Resource                    $     287,752    -$       211,215                     $            76,537   $      28,319    $     32,145    $       38,268   $     35,207    $       9,950    $     9,184
 Pay Equity & Small Waterworks             $       5,526    -$         4,319                     $             1,207   $       1,062    $      1,062    $          133   $        133    $           12   $         12
 ELCC Admin                                $      32,800    -$        16,400                     $            16,400   $      12,792    $     13,940    $        3,444   $      1,640    $         164    $       820
 ELCC Fee Subsidy Stabilization/Pre School $     220,357    -$       176,286                     $            44,071   $      34,375    $     37,450    $        9,255   $      4,407    $         441    $     2,204
 ELCC Fee Subsidy Pre School
 ELCC Wage Subsidy Non Profit             $       100,018 -$           80,014                    $            20,004   $       8,602    $      7,402    $       8,602    $     10,202    $       2,800    $     2,400
 ELCC Wage Subsidy Commercial             $           -    $              -                      $               -     $         -                      $         -      $        -      $         -      $       -
Sub Total Child Care                      $     2,414,332 -$        1,733,332                    $           681,000   $     337,097    $    337,096    $     245,710    $    278,203    $      98,193    $   116,356


100% Municipal
   Homelessness                           $      127,641 -$            65,641   $          -     $            62,000   $      25,401    $     25,401    $       31,081   $     31,081    $       5,518    $     5,518
   Social Planning Council                $       25,000 $                -     $          -     $            25,000   $      10,242    $     10,242    $       12,533   $     12,533    $       2,225    $     2,225
Local Access to Recreation Programs       $       54,075 $                -     $          -     $            54,075   $      37,853    $     38,110    $       13,518   $     11,330    $       2,704    $     2,060
   Emergency Planning                     $       15,000 $                -     $          -     $            15,000   $       6,145    $      6,145    $        7,520   $      7,520    $       1,335    $     1,335
Sub Total 100% Municipal                  $      221,716 -$            65,641   $          -     $           156,075   $      79,641    $     79,898    $       64,652   $     62,464    $      11,782    $    11,138

Municipal Cost of ODSP                    $           -     $             -     $          -     $               -     $          -     $    826,875    $          -     $    394,335    $         -      $   128,790

Housing
Administration                            $     1,119,917                       -$      10,000   $         1,109,917   $      560,071   $    416,670    $      453,541   $     423,647   $      96,305    $    89,958
Rent Supplements                          $       673,200   -$       630,839                     $            42,361   $       18,974   $     19,031    $       19,291   $      19,350   $       4,096    $     4,109
Housing Providers                         $     1,873,240   -$       750,606                     $         1,122,634   $      502,828   $    486,379    $      511,247   $     494,523   $     108,559    $   105,007
Affordable Housing                        $        25,000                                        $            25,000   $       11,198   $     60,467    $       11,384   $      61,479   $       2,418    $    13,055
Properties (see note )                    $     3,251,853   -$        403,212 -$     2,327,700   $           520,941   $      233,329                   $      237,237   $     208,022   $      50,375    $    44,172
Sub Total Housing                         $     6,943,210   -$      1,784,657 -$     2,337,700   $         2,820,853   $    1,326,400   $    982,547    $    1,232,700   $   1,207,021   $     261,753    $   256,301

TOTAL                                     $    17,367,612 -$        9,481,312 -$     2,348,627   $         5,661,630   $    3,133,431   $   3,443,741   $    2,054,118   $   2,360,374   $     474,081    $   574,796

Percentage Increase(decrease)                                                                                          -$    310,310                    -$    306,256                    -$    100,715
Over Previous Year Budget                                                                                                     -9.01%                          -12.97%                          -17.52%




                                                                                                          Page 14
                             2011 OPERATING BUDGET NOTES

                             DEPARTMENT: Ontario Works/Social Services


DEPARTMENT OVERVIEW:


CHANGES MADE FROM 2010 BUDGET TO ACHIEVE 0% TARGET

Cost Reductions:

Funding announcement on October 31, 2008 reduces the cost of social assistance payments by
6% of the municipal 20% share. The municipal share of this program is now 18.8%.

The ODSP Administration 20% share has been fully absorbed by the Ministry.

Service Reductions: None proposed

Revenue Increases: None identified

Other:


GENERAL COMMENTS:

The Ontario Works caseload has remained at a historical high, netting an average of just over
700 cases per month.

There will be a 1% social assistance benefit increase in December 2010.

ADMINISTRATOR’S COMMENTS:



                          2012-2013-2014 PROJECTED BUDGETS

GENERAL COMMENTS:

Funding announcement on October 31, 2008 further reduces the cost of social assistance
payments by 14% for 2012, 29% for 2013 and 43% for 2014 of the historical 20% municipal
share.

It is anticipated that there will be an additional 1% benefit increase in December 2011.

ADMINISTRATOR’S COMMENTS:




                                             Page 15
                                        2011 OPERATING BUDGET NOTES

                                        DEPARTMENT Social Services
                                         Child Care Division_G-616_


DEPARTMENT OVERVIEW: In its role as the child care service system manager, the City of Stratford
Child Care division plans and manages several funding programs within the parameters of legislation,
regulations, standards and policies established by the Ministry.
The Fee Subsidy funding from Early Learning and Child Care (ELCC) and Day Nursery Act (DNA) provide
financial assistance for families’ child care expenses. To determine the level of funding an income test
procedure is used.
Child care agencies directly receive funding in the form of wage subsidies. This funding assists with the
sustainability of agencies services.
In the Administrative role the child care division manages the Children’s Resource Consultant program
and allocation of funding for program assistance in all Perth County programs in support of inclusive
environments for children.

CHANGES FROM 2010 BUDGET:

New Programs/Costs:
    See attached Municipal Share breakdown. These figures change annually according to the actual caseload
      statistics. The number of children attending programs and where they reside and number of staff in
      programs are surveyed to determine the percentages of municipal share.

               2011 Budget Municipal Share
               breakdown
               2010 actuals
               Budget Line                 Stratford St Marys Perth County
               ELCC Fee Subsidy/Admin         78%       1%         21%
               Wage Subsidy Non/Profit        43%       14%        43%
               Special Needs                  37%       13%        50%
               Pay Equity                     88%        1%        11%
               DNAFee Subsidy/Admin/          50%       17%        33%

      To maintain a 0% increase in the tax levy some administrative costs for the Special Needs program where
       transferred to G617. These costs can only be accommodated for 2011. With the annual increases in
       services and salaries there will not be enough funding to accommodate these expenses in future years.

      The Community Resource account was reduced to meet the target of a 0% increase in the tax levy. This
       reduces the support for child care programs when dealing with Health and Safety

      The Provincial funding for all accounts in 616 with the exception of Water Works will be from the Ministry
       of Education and no longer from the Ministry of Children and Youth Services.

Options for Reductions:

GENERAL COMMENTS: The Health and Safety funding from the Ministry is not guarantied and funding was not
received in 2010 and the probability of any funding in 2011 is low. The agencies are facing concerns with the
ability of covering costs with play ground upgrades and aging facilities. The request for Health and Safety
concerns increases annually and the Community Resource account has been used to address these issues.

ADMINISTRATOR’S COMMENTS:




                                                     Page 16
                                     2011-2012-2013-2014 BUDGETS

GENERAL COMMENTS: Service delivery and administrative costs continue to increase annually and the funding
provided from the province has been stagnant. This causes reduction in other account lines and will result in
reduction of services in the future unless municipal funding is added to the budget lines.


ADMINISTRATOR’S COMMENTS:




                                                    Page 17
                             2011 OPERATING BUDGET NOTES

                     DEPARTMENT: G613 – ANNE HATHAWAY DAYCARE CENTRE


DEPARTMENT OVERVIEW:

Anne Hathaway is a full day childcare centre that is licensed by the Province of Ontario under
the Day Nurseries Act. It falls under the jurisdiction of The Ministry of Children and Youth
Services. The Social Services Department of The Corporation of the City of Stratford operates
the daycare centre.

The program is a fully inclusive program that provides a creative, enriching early years
experience to children between the ages of 18 months and 5 years. The centre is licensed with
10 toddler spaces (18 months to 2.5 years) and 60 pre-school (2.5-5 years) spaces. The vast
majority of children attend the program on a full time basis while their parents attend work or
school. Centre staff work closely with community agencies regarding any families that may
have children who are at risk of developmental difficulties.

Hours of operation are 7:00 am to 5:30 pm Monday to Friday for 12 months of the year.

The centre also offers a Flexcare /Emergency Care program to the community based on
available space on any given day.

The centre employs 10 full time staff and 7 permanent part-time staff as well as a number of
supply staff.

CHANGES FROM 2010 BUDGET:

New Programs/Costs:
There are no new programs being anticipated for 2011

Options for Reductions:
None proposed.

GENERAL COMMENTS:

In all program areas a 2% increase to benefits. If the negotiated contract for 2011 differs from
that estimate the budget will be affected accordingly.

Administration

G 613 6300 2110/2510 – decrease of a total of $29,710 – due to the retirement of the day
care accounts clerk and the subsequent decision not to replace that position.
G 613 6300 4100 – increase of $450.00 to purchase support for the EZ Care 2 software
system – to support the non-replacement of the accounts clerk position.
G 613 6300 4140 – increase of $200.00 in training to reflect training needs as the program
transitions


                                             Page 18
Regular Day Care Programs

 G 613 6302 1321 - Increase to parent fees of 5%.
G 613 6302 1321 – Decreased to reflect less 4 & 5 year old children needing childcare as they
enter the school system full time.
G 613 6302 1320 – In 2010 we budgeted on 100% occupancy for our subsidized spaces. This
is unachievable as families can leave on short notice and it takes time to process new families.
For 2011 the budget reflects a 95% occupancy rate

Regular Daycare Occupancy

Small increases to heat/hydro/water costs

Regular Daycare Dietary

Small increase for cost of food

Program Assistants

This is revenue neutral to the daycare program. Program Assistants are hired to facilitate the
inclusion of children with significant special needs into the regular daycare program. The full
costs of salaries and benefits for these staff are invoiced back to the Special Needs Resourcing
Program within the Childcare Division

ADMINISTRATOR’S COMMENTS:



                          2012-2013 - 2014 PROJECTED BUDGETS

GENERAL COMMENTS:

As the province continues to move toward full day kindergarten thought is being given to the
transitions that will need to take place within the Anne Hathaway childcare program.

 Our waiting list would support the need for care of younger children, however the cost to
provide this service, based on smaller legislated ratio’s will be higher. Consideration of how
those costs will be absorbed will need to be fully investigated.

Anne Hathaway is participating in a county wide review of childcare programs being conducted
by the childcare division of the CMSM. We are in the process of identifying the opportunities
and challenges of caring for children 0-3 years of age.




ADMINISTRATOR’S COMMENTS:



                                              Page 19
                                  2011 OPERATING BUDGET NOTES

          DEPARTME          G617 – EARLY LEARNING AND CHILD DEVELOPMENT-ELCD

DEPARTMENT OVERVIEW:

The child care division utilizes the funds from this program to provide wage subsidy financial support to
agencies to improve salaries. Funding is allocated to provide financial assistance directly to agencies for
families’ child care expenses. All families are processed through an Income Test.
The child care division maximizes the funding available to put towards administrative costs.
Program development funding has been budgeted when available to support any initiatives expanding
their services, improving their programs or in program development that is in line with the child care
plan of the county.
Funding for special needs resourcing is a component of the ELCD budget. The provincial budget
allocates a small portion for planning. The planning funding is directed to service integration.

CHANGES FROM 2010 BUDGET:

There has been an increase in the need for fee subsidy for families who qualify from the income test. A
program closed and the wage subsidy funding was transferred to the fee subsidy line to deal with the
pressures and demand for additional funds.

The Provincial funding for all accounts in 617 with the exception of Planning will be from the Ministry of
 Education and no longer from the Ministry of Children and Youth Services.


New Programs/Costs:

Options for Reductions:

Best Start is funded 100% by the Province and currently there are no municipal contributions to the total
budget.

GENERAL COMMENTS: Fee subsidy pressures have resulted in a wait list situation for fee subsidy.
The financial situation is reviewed quarterly to determine if families can be served and funding made
available for fee subsidy assistance.


ADMINISTRATOR’S COMMENTS:



                                         2011-2014 BUDGETS

GENERAL COMMENTS: There have been many changes to the system of children services for 4 and 5
year old children and in 2011 and 2012 there is anticipated a larger scale of changes. It will be
dependent upon these service guideline changes the resulting pressures on funding/budgets and service
levels.


ADMINISTRATOR’S COMMENTS:


                                                  Page 20
                            2011 OPERATING BUDGET NOTES

                             DEPARTMENT: G615 - HOUSING



DEPARTMENT OVERVIEW:

The Housing division directly administers 663 public housing units geographically spread across
the County. In addition Housing acts as a intermediary and overseer of the 478 social housing
units in the county that operate either as non-profit housing corporations or cooperative
housing corporations.

The Housing Division is forecasting an overall budget increase of 2.23%..

CHANGES FROM 2009 BUDGET:

New Programs/Costs:


Options for Reductions:


GENERAL COMMENTS:

Materials & Services under Public Housing appears to be more in line now with actual expenses.

ADMINISTRATOR’S COMMENTS:

No further comments.



                                2012-2013-2014 BUDGETS

GENERAL COMMENTS: Capital budget for public housing will require ongoing increases to
address the issue of aged buildings.


ADMINISTRATOR’S COMMENTS:

No further comments.




                                            Page 21
                         2011 Board of Health Budget
                            Mandatory Programs
                          As Presented at February 17, 2011
                             Municipal Liaison Committee

Attached please find a summary of our 2011 cost shareable Mandatory Programs
budgets as approved by our Board on December 15, 2010. The overall increase
amounts to 2.9%.

Salary grids and benefits of our non union staff are frozen during 2011. Two of our
unionized groups are in the third year of three year contracts and as such their wage
grids will continue to increase in accordance with the provisions of their collective
agreements. The third group, Ontario Nurses Association, will be bargaining for a
renewal of their agreement which expired December 31, 2010. All staff not already
at the top of their existing wage grids will continue to move up those grids in
accordance with the provisions of the Public Sector Compensation Restraint to
Protect Public Services Act, 2010.

We are experiencing the same pressure as our Municipal partners with OMERS. We
calculate that the 2011 premium increase for pension purposes represents 0.8% of
our overall budget increase. Without that, we would have approved a budget
increase in the vicinity of 2%. Non wage and benefits expenses, which represent
about 11% of our overall budget are actually forecast to decrease slightly in 2011.

As mentioned last year, there is another program which will become cost shared in
2012. The SDWS (Small Drinking Water System) program was transferred to us
from the Ministry of the Environment under the Health System Improvements Act,
2007, which provided for the transfer of legislative responsibility for five categories of
non residential and seasonal residential drinking water systems. The 2010 budget
was funded 100% by the Province at $84,100.

Municipal Levy
In accordance with our long standing funding agreement with our three
municipalities, the municipal portion of the budget is divided proportionately among
them on a per capita basis of the population of the respective municipalities. Under
the agreement, population is determined by the last preceding municipal
enumeration by the Assessor. Therefore we have revised the share of the levy in
accordance with the revised population numbers from the 2010 Ontario Population
Report. As can be seen from the attached summary, the actual percentage increase
of the levy varies by municipality – it is not a standard 2.9%




                                                                                      …2
                                        Page 22
                           Perth District Health Unit
                              Cost Shared Budget
                            All Mandatory Programs
                    As Approved by the Board December 15, 2010


                                  Total         Provincial Share    Municipal Share

Board Approved 2010 Budget      5,799,715            4,349,787         1,443,358
- (All Mandatory Programs)

Board Approved 2011 Budget      5,969,384            4,477,037         1,485,579 (+2.8%)



                         2010/2011 Levy Calculations

                                 Population per
          2010 Levy                                         %          2010 Levy
                               2006 Enumeration
County of Perth                    35,448                  51.05       $ 736,834

City of Stratford                  27,815                  40.05         578,065

Town of St. Marys                      6,182                 8.90        128,459


                                   69,445                 100.00        1,443,358




                          Population per
                                                                         % Increase
        2011 Levy             2010               %         2011 Levy
                                                                         Over 2010
                           Enumeration
County of Perth               33,776            49.96     $ 742,195          0.7%

City of Stratford             27,673            40.94        608,196         5.2%

Town of St. Marys              6,154             9.10        135,188         5.2%

                              67,603           100.00      1,485,579         2.9%




Randy Brown
Business Administrator

RB/pb

                                    Page 23
                                   PERTH DISTRICT HEALTH UNIT
                                         Board Approved
                                        December 15, 2010



Summary of 2011 Proposed Budgets

                                        Total        Provincial Share         Municipal Levy

2010 Budget - Board Approved
   - Mandatory Program-Base          5,660,427         4,245,321                1,415,106
   - Vector Borne Disease               99,288            74,466                   18,252
   - Teen CINOT                         40,000            30,000                   10,000
                                                                                1,443,358


2010 Budget – Ministry Approved
   - Mandatory Program-Base          5,658,425         4,243,819                1,414,606
   - Vector Borne Disease               99,288            74,466                   18,252
   - Teen CINOT                         40,000            30,000                   10,000
                                                                                1,442,858


2011 Budget - Proposed
   - Mandatory Program               5,825,117         4,368,837 (+2.9%)        1,456,279
   - Vector Borne Disease              102,267            76,700 (+3.0%)           18,800
   - Teen CINOT                         32,000            24,000 (- 20%)            8,000
   - One Time (Strategic                10,000             7,500                    2,500
                 Planning)                                                      1,485,579 (+2.9%)




Of the 2.9% increase in the base budget for mandatory programs the pension contributions
increase for OMERS in 2011 accounts for 0.8%.




                                           Page 24
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Page 31
                                Stratford-Perth Museum
                            2011 Income & Expense Statement
REVENUE                                          Budget       Actuals         Budget
                                                  2010         2010            2011
City of Stratford                                       115             112            119
County of Perth                                          76              76             80
Federal & Provincial Grants
         HRDC (Federal)                                  4                5              4
         CMOG (Provincial)                              24               24             24
         CMIF                                                             3
         Corporation of Perth South                                       1              4
Benefactors/Bequests/Foundations
Trillium                                                16               19             21
Other                                                                     1              1
                        Sub-total                      237              241            253
SELF-GENERATED
Admissions                                               5                7              8
Education                                                9                4              5
Workshops/Lectures
Gift Shop                                                2                               1
Miscellaneous Income and Interest                        1                2              1
                        Sub-total                       17               13             15
MEMBERSHIPS, DONATIONS and SPONSORS
Membership Fees                                          8                7              8
Member Donations                                         6               29              6
Public Donations                                         2                8              2
Memorial Donations                                                                       1
Exhibit Donations (same as sponsorship)
Steam Engine Crew                                                        10              2
Perth Regiment Fund (2010 exhibit)                       3                5
Exhibit Sponsorship                                      6                               4
Education Donations                                      7                4              7
Business and Industry                                    2                               2
                        Sub-total                       34               63             32
FUNDRAISING (net except actual column)
Flavours of Perth Barbeque                               3                5              5
Savour Stratford or equivalent                           4                4              8
Innkeepers Dinner                                       10               13             14
Bingo Proceeds                                           4                3              3
                        Sub-total                       21               25             30
SPECIAL EVENTS
                        Sub-total
TOTAL MONETARY REVENUE                                 309              342            330




                                                                                        1
                                          Page 32
EXPENSES                                                       Budget         Actuals         Budget
                                                                2010           2010            2011
SALARIES
Regular Staff                                                           145             147            149
Part time Staff                                                                           8             20
Summer Student (HRDC and Summer Experience)                               4               5              4
Benefits/Insurance/Pension                                               36              31             31
Contract Services (bookkeeper/Trillium position)                         22               6              6
Professional Development                                                  1                              1
                         Sub-total                                      208             197            211
BUILDING OPERATION
Rent/Mortgage                                                           36              36             30
Property Taxes                                                           4               5              5
Heat/Hydro – house and storage building                                  9              13             13
Snow removal/lawn maintenance                                            1               2              2
Elevator Maintenance Contract                                            2               2              2
Maintenance and Security                                                 1               4              4
Insurance                                                                9              10             10
Janitorial                                                               5               6              6
                         Sub-total                                      67              78             72
MUSEUM OPERATIONS
Telephone                                                                3               3              3
Office Expense                                                           2               1              2
Office Equipment                                                         3                              1
Postage                                                                  2               1              1
Photocopy                                                                4               5              4
Audit                                                                    5               7              5
Bank Charges                                                                             2              2
Membership Costs                                                                         1              1
Gift Shop
Advertising                                                              5               5              5
Miscellaneous                                                                            1              1
                         Sub-total                                      33              26             25
EXHIBITS/PROGRAMMING/CONSERVATION
Exhibits – permanent (Perth Regiment installation)                       3               5              3
Exhibits – temporary                                                     1                              1
Steam Engine                                                             3              10              5
Education                                                                2               1              2
Travelling Exhibit                                                                                      1
Perth Regiment Fund                                                                      4              1
Towns of Perth Exhibit (Bickell Fund)
Workshops
Special Events
Library
Shelving                                                                                12
Conservation                                                             1               1              1
                         Sub-total                                      10              33             14
FUNDRAISING
Flavours of Perth Barbeque                                                               3              2
Inn Keepers Dinner                                                                       2              3
Savour Stratford                                                                         2              3
Bingo
                         Sub-total                                                        7              8
TOTAL OPERATING EXPENSES                                                309             341            330




                                                                                                       2
                                                     Page 33
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Perth County Visitors' Association 2010 Budget Proposal


                                                          2007- Actual       2008- Actual     2009 - Actual   2010- Actual         Proposed 2011
Revenue
   County of Perth Grant                                  $      85,000.00   $    90,000.00   $ 115,000.00 $          90,000.00    $      110,000.00
   CFDC Grant- includes partial Grant Monies                                 $     2,500.00   $ 25,000.00 $           68,650.00    $        7,000.00
   Perth East                                                                                 $ 15,000.00
   RED Grant                                                                                  $ 54,824.45 $           54,104.00    $       35,000.00
   OMIF Grant including Buy Local Buy Fresh Map(BLBF)                                         $ 82,228.01 $           97,000.00    $       98,000.00
   Trillium                                                                                                   $       56,000.00    $       54,000.00
   Special Events/Welcome Center                          $         595.00   $       500.00   $    4,601.24 $          1,150.00    $        1,500.00
   Beyond the city lights                                 $       4,703.78   $     5,198.10
   Travel Guide Revenue Editorials                        $      10,850.00   $    10,325.74   $    7,150.00   $        7,150.00    $        8,000.00
   Travel Guide Revenue Display Advertising               $      26,396.65   $    29,852.66   $   21,100.00   $       25,500.00    $       27,000.00
   Membership Fees                                        $       6,259.00   $     6,750.00   $    8,900.00   $       10,200.00    $       12,000.00
   Co-op Advertising                                      $      17,754.43   $    18,960.00   $   15,850.00   $       12,375.00    $       14,000.00
   Olympic Torch Relay                                                                        $    7,800.00
   Motorcycle Map/Forbidden Ride Event                                                        $   13,350.00   $       14,000.00    $       14,000.00
   Vendors sale items - including PCVA booth                                 $        52.50   $   42,176.89   $       41,730.00    $       41,000.00
   Commission on sales of vendor articles                                                     $    3,322.85   $        3,125.00    $        3,000.00
   Rent                                                                                       $   12,302.00   $       11,780.00    $       11,780.00
   Summer Experience Grant - summer students                                                  $    9,706.38           10, 719.00   $       10,800.00
   Trade Show Income                                                                          $    2,402.09   $        2,067.00    $        2,400.00
   Other Revenue                                          $         515.88   $     1,000.00                   $        1,000.00    $        1,000.00
   Banking Revenue                                        $          53.96   $        20.03                   $            48.00   $           50.00
Total Revenue                                             $     152,128.70   $   165,159.03   $ 440,713.91    $      495,879.00    $      450,530.00

Expenses
   Salaries Expense                                       $      38,000.00   $    39,000.00   $   39,000.00   $       42,000.00    $       45,000.00
   Assistant SalariesEmployee                                                                 $   26,000.00   $       29,000.00    $       32,000.00
   Part Time Employee                                                                         $    8,797.09   $       15,721.00    $       14,000.00
   EI Expense                                             $       1,200.00   $     1,300.00   $    1,738.65   $        2,053.00    $        2,100.00
   CPP Expense                                            $       2,100.00   $     2,200.00   $    3,049.20   $        3,607.00    $        3,650.00
   WSIB Expense                                           $         200.00   $       200.00   $    1,074.55   $        1,000.00    $        1,000.00
   Benefit Plan                                                                                                                    $        5,000.00
   Employee Training
   Consulting Expense                                                        $     2,509.52   $    2,600.00
   Bookkeeping                                            $       3,000.00   $       700.00   $    2,665.00   $        2,900.00    $        3,000.00
   Meeting and Meals                                      $       1,500.00   $     1,500.00   $    2,284.87   $        2,569.00    $        2,500.00
   Membership Dues and Fees                               $         290.00   $       260.00   $      380.00   $          450.00    $          450.00
   Advertising                                            $      16,577.11   $    18,248.30   $   20,907.37   $       20,000.00    $       20,000.00
   Marketing Consultant                                                                       $    3,516.64   $        1,500.00    $        1,500.00
   Bank Charges/ Debit/ MC/ Visa/ Interest                                   $        19.85   $      813.53   $        1,181.00    $          820.00
   PST Expense                                                                                $    4,914.09   $        4,180.00
                                                                   Page 37
   Loan (Cycling book)                                          $        19.63
   Audit                                                        $     1,300.00   $     1,696.00   $    1,200.00 $       1,200.00   $     4,000.00
   Legal Fees
   Office Supplies                                              $     1,500.00   $     1,500.00   $    2,850.51   $     3,666.00   $     2,500.00
   Telephone & Internet                                         $     1,600.00   $     1,600.00   $    3,378.10   $     4,500.00   $     5,300.00
   Postage & Distribution Expense (Guide)                       $     9,916.44   $    11,590.25   $   11,444.43   $    11,605.00   $    10,000.00
   Shakespeare to the Shoreline                                 $     2,500.00   $     2,500.00   $    5,000.00   $     5,000.00   $     5,000.00
   Motorcycle                                                                                     $   12,386.57   $    14,000.00   $    13,500.00
   Smart Car Rally - CFDC                                                                                                          $     5,000.00
   Perth Arts Connect                                                                                                              $     5,000.00
   Arts/Heritage and Culture -CFDC Grant -end Feb                                                 $    4,271.47 $      55,000.00
   Website Enhancement - Music and Doc's -CFDC Grant -end Feb                                     $    1,700.00 $      10,000.00
   Consumer Show - Culinary -CFDC Grant - end Feb                                                                 $     3,650.00
   Doors Open                                                   $     2,000.00   $     2,500.00
   OMIF Grant -includes Buy Local Buy Fresh Map Expenses                                          $   82,228.01   $    97,000.00   $    98,000.00
   RED Grant Reimbursement                                                                        $   10,000.00
   Beyond the City Lights                                       $     4,093.50   $     4,500.00   $       50.00
   Travel Mileage - Employees                                   $     7,600.00   $     7,600.00   $    7,986.23   $     7,544.00   $     8,000.00
   Commission on Promotional Memberships                        $     3,000.00   $     3,000.00   $    3,000.00   $     4,000.00   $     5,000.00
   Visitors Guide (includes Festival and Event Pages)           $    42,510.02   $    42,179.28   $   44,131.60   $    43,200.00   $    45,000.00
   Website                                                      $     4,705.00   $     2,500.00   $    3,991.36   $     5,000.00   $    10,000.00
   Trillium Grant - Perth Arts Connect                                                                            $    36,000.00   $    34,000.00
   Network Conference                                                            $        54.59   $      130.00   $       970.00   $     1,000.00
   AGM                                                                           $       151.38   $      327.20   $       316.00   $       300.00
   Welcome Center rent                                                           $     3,023.52   $   13,200.00   $    13,800.00   $    13,800.00
   Special Events/Welcome Centre                                                                  $    2,904.43   $       705.00   $     3,000.00
   Goods For Resale                                                                               $   37,556.26   $    31,569.00   $    32,000.00
   Utilities                                                                                      $    1,805.96   $     2,086.00   $     2,500.00
   Welcome Centre Suppiles                                                                        $    4,000.00   $     2,551.00   $     3,000.00
   Insurance                                                                                      $    2,808.88   $     2,815.00   $     3,500.00
   Repairs                                                                                        $      504.92   $     1,000.00   $     1,000.00
   Contingency                                                                                    $      600.00   $          -     $     1,000.00
   Uniforms                                                                                                       $          -     $     1,000.00
   One time construction and start up costs                                                       $   51,241.37
   Trade Shows/Ont Motor Coach Association                      $     5,700.00   $     7,650.00   $    4,867.24 $       8,300.00   $     5,000.00
   Olympic Torch relay                                                                            $    7,800.00
   Display Unit                                                 $     2,640.44                                                     $     1,000.00
   Other Marketing Expenses                                     $       431.05  $        699.04   $     450.06    $       600.00
   Other Expenses                                                               $        374.43   $     450.00    $       600.00
Total Expenses                                                  $   152,383.19 $     159,056.16   $ 440,005.59    $   492,838.00   $   449,420.00
   Net Income                                                   $      (254.49) $      5,644.96           $708    $     3,041.00   $     1,110.00




                                                                       Page 38
              2011
          Proposed Budget




Page 39
2011 Proposed Budget

  January 28, 2011

  Perth County Council
  1 Huron Street
  Stratford, ON
  N5A 5S4

  REGARDING: Perth County Visitors’ Association 2011 Proposed Budget



  Dear Councilor(s):

     On behalf of the Perth County Visitors’ Association (PCVA) Board of Directors, I would like to take this opportunity to thank you
  for continually supporting tourism initiatives in Perth County.

      This past year, the PCVA has had a tremendous year. We have seen over 25,000 people since May 1st walk through our doors
  at the Welcome Centre. We have given out thousands of brochures and directed traffic all over Perth County.

    This year, the Perth County Visitors’ Association is requesting funding in the amount of $110,000. The funding will help with our
  many programs that we run through the year to promote Perth County. The funding will help with the continued success of the
  Welcome Centre which is open 7 days a week from May 1st to December 24th.

     We have included a brief history and overview of the Perth County Visitors’ Association and a list of our Board of Directors.

  Thank you,



  Laurie Diemand




                                                                  Page 40
2011 Proposed Budget

  Perth County Visitors Association History

     For many years a group of key individuals throughout Perth County have attempted to create a regional association
  that was geared towards increasing visitor spending in our area. In the fall of 2002, the group formed a steering
  committee that was tasked with creating a business plan that would create the foundation for a stable, long-term
  organization. Following the creation of the business plan, work began on building a database of tourism related
  organization, followed by some smaller marketing and promotion initiatives.

     Right from the onset, it was realized that the only way the organization was going to be successful was for it to
  receive support from a variety of areas. Through our discussions with 6 other rural municipalities we discovered that the
  ideal way for municipalities to build their tourism economies was to create a solid partnership between the Municipal
  sector and the local tourism businesses. Right from the onset the (PCVA) has taken a leading role of building the
  partnership between the two groups.



  Leveraging the Investment

     Back in the early part of 2003 the PCVA had submitted a grant application to the Ontario Trillium Foundation for a
  total of $60,000 over a two year period. In July of 2003, we were excited to find out that our grant was approved. Later,
  in speaking with one of Trillium’s regional representatives we discovered that the sole decision the grant was provided
  to us was based entirely on the County’s financial support.

     Since that time the PCVA has been hard at work to make the County’s investment grow exponentially. Each of these
  grants was dependant on having seed money from the County to put towards the projects we were applying for.




                                                             Page 41
2011 Proposed Budget

  Quick Facts on the Tourism in Perth County

  We were able to turn our $90,000.00 that the County of Perth gives us into $495,879.00 which means that for
  every dollar received in core funding the Perth County Visitors Association has generated $5.50 in additional
  revenue.

  Perth County as compared to South-Western Ontario:

  Represents 2.7% of the total population, however in terms of its share of the region’s tourism it has:
        11.0 % of total tourism GDP                                     When it comes to total overnight visitors, Perth
                                                                        County attracts c. 360,000 visitors annually

        12.7% of the total visits.
                                                                        Spending by pleasure visitors, Perth County scores
                                                                        $189 million; (to compare other regions Waterloo
        20.7% of the total overnight visits                             has $120 million)

        52.2% of the total overnight U.S. visitors                      Perth County collects $162 million by overnight
                                                                        pleasure visitors
        17.5% of the total visitor spending
                                                                        On a spend per day basis by all visitors Perth
                                                                        County collects $242.00
        44% of the total U.S. visitor spending

                                                                        Overnight pleasure stays, Perth County collects
        Perth County has 0.8 million visitors to the County
                                                                        $454.00 per day


                                                              Page 42
2011 Proposed Budget


  Tourism Related Economic Development Projects

     As a result of this funding the PCVA has been able to undertake a series of key projects that are focused on
  increasing visitor spending in our area. Some of the key initiatives that have been developed to date include:



               Six years of publishing a very successful and attractive Perth County Tour & Travel Guide.

               The County wide tourism website www.visitperth.ca

               Opened the Perth County Welcome Centre and Artisan Marketplace located on Highway 7 & 8 in
                Shakespeare on May 1, 2009

               Continue to support and expand a program called Shakespeare to the Shoreline that features a series of
                self-guided driving tours between Huron and Perth Counties.

               Held the first annual Forbidden Ride Motorcycle Event on May 22 & 23, 2009 to launch the Huron Perth
                Ride the Counties Motorcycle Map and www.ridethecounties.ca.

               Hosted Artisan Weekends every weekend in August at the Welcome Centre and Artisan Marketplace.

               The second annual Amish Tours in the fall, which saw approximately 1,200 people travel through our
                County on Saturdays in October.

               The promotion of several local events and festivals in Perth County, including Savour Stratford Perth
                County.

               A series of 6 touch screen computer kiosks that have been located throughout Perth County.
                                                            Page 43
2011 Proposed Budget

  Tourism Related Economic Development Projects Continued

              Printed the third edition of the popular Huron Perth Buy Local Buy Fresh map.

              Action plan to work with numerous organizations in Perth County to showcase and help promote festivals
               from each municipality to increase visitor spending.

              Increased our partnerships with numerous business associations throughout Perth County and the
               Stratford Shakespeare Festival of Canada.

              Joined the Ontario Motor Coach Association to increase group travel to the County.

              Worked closely with our agricultural community to increase agritourism in Perth County.


  This year we will build upon each of these products, and will include several new initiatives

              Will continue to promote Perth County through our Welcome Centre and Artisan Marketplace.

              Add website enhancements to www.visitperth.ca

              Publish the fourth edition of the Perth Buy Local Buy Fresh Map.

              Work on the third edition of the Perth Ride the Counties Motorcycle Map.

              Hold the third Annual Forbidden Ride Motorcycle event.

              Renew our membership with the Ontario Motor Coach Association allowing us to increase group travel to
               our members.


                                                           Page 44
2011 Proposed Budget


         New initiatives continued

               Help market and volunteer with special events and festivals across Perth County for 2011.

               Continue to increase our presence at Trade and Travel Shows.

               Continue to work with the newly formed Art, Culture and Heritage group - Perth Arts Connect

               Showcase and plan events for Culture Days-September 2011

               Signage for the Arts, Heritage and Culinary Treks

               New Car Rally – Eco Rally


     The Perth County Visitors’ Association will continue to use these initiatives to promote and enhance Perth County’s
  image as an exceptional vacation destination. In developing each product, our focus has been on achieving such a high
  standard that the local businesses feel that they can’t afford not to be a part of it. We will strive to increase tourism and
  economic development throughout Perth County.



  The following pages will give you a detailed summary of the Perth County Visitors’
  Associations’ long term goals for some of our higher profile marketing initiatives.




                                                              Page 45
2011 Proposed Budget


  The Tour and Travel Guide 2011

  The Tour and Travel Guide still is our signature piece for enticement to the County.

  It is very important that we continue to create and print this guide to help encourage
  People to come to Perth County as well as to inform the local residents of what is
  going on in their own community.

    70,000 guides will be printed and distributed.
    New directory listings for each town
    Easy to carry smaller size 5.5” by 11”
    Grouped and themed making it easy to read
     and find information quickly
    8-Page pull-out map
    Themed by Festivals and Events, Accommodations,
     Restaurants, Natural Attractions, Shopping,
     Recreation, Antiques and Treasures

       COSTS FOR 2011 TOUR AND TRAVEL GUIDE
     Graphic Design and Printing                                        $45,000.00
     Distribution                                                       $10,000.00
     Other Costs                                                         $5,000.00
     Total Cost                                                         $60,000.00

                                                              Page 46
2011 Proposed Budget


  PCVA Website:

     We are very proud of the way our website has evolved since its inception,
  and are excited about the enhancements that we intend to implement in the
  coming year. The website has been extremely successful in promoting Perth
  County, its businesses, attractions, events, festivals, tours and more. It is
  also growing in popularity among locals, who use it as the “go-to” website to
  find out what’s going on in the community. We will continue to develop the
  site to ensure that the needs of tourists, residents and our members are met
  and exceeded.

      Video streaming documentaries of Perth County
      Purchasing search engine ad words
      Link our website with several social networking websites such as
       Facebook, Twitter, Youtube, Myspace, Flicker
      Feature local music/musicians online
      Add community forum
      Promote not for profit local events to help increase website usage by local Perth County residents
      Added Arts, Culture and Heritage database
      Downloadable Arts, Heritage and Culinary treks


    Total Cost For Maintaining and
                                                                      $10,000.00*
    Adding Extra Website Features
  *Includes work done throughout the year for new page updates and contest tracking.

                                                            Page 47
2011 Proposed Budget

  Ride Perth Motorcycle Map and Forbidden Ride Event

     According to Ontario Tourism trends, motorcycle touring is increasing in North America as more aging baby boomers
  are embracing the activity. A large percentage of riders are aging baby boomers with more disposable income and
  more leisure time. Increasing gas prices are also causing an increase in motorcycle travel.

     In 2009, the PCVA took steps to capture this growing trend by launching the first annual Ride Huron Perth Motorcycle
  Map during the first annual Forbidden Ride Event on May 22nd, 2009. This wonderful 2-day festival saw motorcyclists
  travel all over the County and incorporated many local businesses in
  the fun. We also partnered with Huron County to make the run longer
  and more entertaining. The new website www.ridethecounties.com
  was also introduced.

     This year we will host the Forbidden Ride on May 27th and 28th
  with an estimated 300 riders participating.

  I would like to share with you a comment made by the CMC
  Motorcycle club that you should all be very proud of;

  “I have been riding motorcycles now for nearly fourteen years and, I can tell you
  that the Forbidden Ride ranks clearly as one of the best.”

  Another rider from last year mentioned that the weekend was the best $2000.00 he has spent in a long time and
  thought the ride was amazing and well organized.
  Initially, 50,000 copies of the Motorcycle Maps were printed. Due to popular demand, another 50,000 copies needed to
  be printed part way through the year.

    Total Cost For 2011 Ride Perth
                                                                         $5000.00
    Motorcycle Map and Forbidden Ride Event
                                                             Page 48
2011 Proposed Budget

  Shakespeare to the Shoreline

  The Shakespeare to the Shoreline travel program is celebrating its 7th year, offering visitors and residents themed self-
  guided driving tour from the Hamlet of Shakespeare to Goderich and many other Perth and Huron Counties
  communities, taking the rural routes. The program is marketed to important nearby urban markets, using a variety of
  media.

  The media selection includes websites, printed brochure map, distribution along
  the travel corridor, tourism offices in Perth and Huron Counties to name a few. It
  has been published in many regional lifestyle and travel publications including the
  Great Fall Drives travel program that Ontario Tourism creates each fall online.
  Ontario Tourism has recognized the program to be a great value for regional
  partners.

  Shakespeare to the Shoreline has come a long way since its inception and all
  partners agree that the program is a justified and worthwhile venture. The partners
  include the Counties of Perth and Huron along with key communities including
  Stratford, St Marys, and Goderich. The routes provide travellers with hundreds of
  'stops along the way' visiting countryside and coastline communities, encouraging
  travellers to park their cars, take their time to walk the main streets and explore
  routes off the beaten track, making a positive economic impact for smaller
  locations in the region.




    Total Cost For 2011 Shakespeare to the Shoreline                                                $5,000.00


                                                             Page 49
2011 Proposed Budget


  Agri Tourism Initiative

  We have some of the best producers and growers in Ontario and are honoured to be able to showcase them! Last year, the
  number of Perth County producers on the Buy Local Buy Fresh map increased from 49 to 60 and 11 Perth County restaurants that
  support local producers were added. Between Huron and Perth Counties, 129 businesses participated, and we look forward to
  growing that number in the coming year.

  The goal of this agri-tourism project is to increase farm gate awareness and sales. Because of
  the increased importance of online searches that guide consumers to shop locally and take
  advantage of Perth County producers, a searchable database will also be incorporated on our
  www.visitperth.ca website.

  We will work closely with Bernia Wheaton from Economic Development officer for the County of
  Perth to collaborate on local food events and initiatives throughout the County. With shared
  resources and the ability to help many Farmers and Tourists we feel the outcome will be
  substantial for all of Perth.

  The PCVA would like to research the opportunities to have local produce out at the Welcome
  Centre during growing season. With the amount of traffic on Hwy7&8 the ability to sell the
  produce is quite high and it will in turn create Economic Development for the Farmers as well as
  the County.




    Total Cost For 2011 Agri Tourism Initiative                               $5,000.00



                                                                 Page 50
2011 Proposed Budget

  Perth Arts Connect

  The Perth County Visitors’ Association has provided guidance and support helping to establish the not- for-profit
  association, Perth Arts Connect. Perth Arts Connect has been developed to encourage, promote and support arts,
  culture and heritage, to enrich and enliven Perth County communities and to ensure that creativity and imagination
  remain a vital part of our social and economic life. This group is still in its developmental stages and in need of
  infrastructure support. Last year, through both federal and provincial funding opportunities, the Perth County Visitors’
  Association created a Perth County arts and culture map, a Perth Arts Connect website, and a membership base;
  helped with a regional culture festival for Canada’s first annual Culture Days; and is further
  developing marketing opportunities for Perth Arts Connect to help grow the organization.

  The Perth County Visitors’ Association will continue to:

        Support and continue to grow Perth Arts Connect throughout the year.
        The PCVA will continue to be the project manager for a Trillium grant which helps
         to promote Art and Culture in Perth County
        Help organize and promote Artist lead events throughout the year including Culture
         days, Eco Friendly Rally, Artist Tours.
         Add to the database of all the local cultural events in Perth County.
        Offer detailed information on heritage stored on an electronic database which can
         be searched by subject, architectural style, date, location, etc. housed on numerous
         local Web sites for visitors to search and create “customized” maps by theme or
         interest, or pre-packaged tours travellers can download.
        Handout the Art and Culture map at numerous consumer shows and special events throughout the year. This
         successful marketing campaign will drive visitors to Perth County to in the area.
        Provide marketing and promotional support channels for increased sustainability of organizations.


    Perth Arts Connect Initiative                                                 $5,000.00

                                                              Page 51
2011 Proposed Budget

  Travel and Trade Shows

     Trade shows are an excellent way to promote Perth County. The large marketplace
  allows consumers to gather information on a variety of travel destinations. As the
  marketplace is competitive, it is essential that PCVA has representation at these shows.
  This year the PCVA is planning on attending major travel shows throughout Ontario to draw
  interested visitors to our beautiful County. At these travel shows our guide will be available
  for distribution to potential visitors and the attendance is expected to be extremely high with
  focused patrons. The National Women’s Show that travels all across Ontario is an amazing
  opportunity for exhibiting Perth County to over hundreds of thousands of people. 90% of
  women plan the family vacations and we need to hit that proper demographic of women.
  We attend the North American Motorcycle Show in January to promote motorcycle touring
  in Perth County, as well as our Forbidden Ride motorcycle event. We participate in the
  Stratford Garden Show, Huron Brochure swap, London Wine and Food Show. The PCVA in partnership with the newly
  formed RTO 4 would like to branch out and participate in other consumer shows.



  Ontario Motor Coach Association

  This is the second year the Perth County Visitors’ Association has joined the Ontario Motor Coach Association. In
  November, we had the opportunity to attend their annual conference which allowed us to meet and develop
  relationships with over 30 tour operators. We discovered that a large number of tour operators run tours specifically for
  seniors and students. They are looking for activities such as Antique shopping, Amish Tours, Farm Tours, Historical
  Tours and Educational tours. Perth County offers a number of these types of attractions, and through this conference
  we found that many Tour operators are interested in bringing groups to Perth County.

    Over the next year, we will be working closely with many of these Ontario Tour operators to increase travel to our
  Perth County members. According to the Ontario Motor coach Association, “Each motor coach on an overnight tour

                                                             Page 52
2011 Proposed Budget

  generates over $ 7,000-$13,000 per day in economic activity, including spending on accommodation, meals,
  entertainment and souvenirs.” In addition, on average “each individual spends over $105 per day as compared to $90
  spent by those traveling in automobiles.” We will be creating 1 to 3 day itineraries for tour operators to further entice
  them into our community as well as to increase the economic benefits for Perth County.

     Capturing this group travel will be a huge economic benefit for the towns all across Perth County! Last year we saw
  the number of bus tours increase by 80% for the year.



              COSTS FOR 2011 TRAVEL AND TRADE SHOWS
    Ottawa Women’s Show                                                  $1,000.00
    London Wine and Food Show                                            $1,000.00
    Toronto International Motorcycle Show                                $1,000.00
    Ontario Motor Coach Association                                      $2,000.00
    Total Cost                                                           $5,000.00
  * The PCVA will be partnering with several other groups to help reduce the cost of participating in these shows. These
  costs include booth space, equipment rentals and travel expenses. Some of this cost maybe reduced by member
  participation.




                                                              Page 53
2011 Proposed Budget

  Advertising

  PCVA makes thoughtful yearly decisions as we create an effective advertising strategy to build awareness of and attendance at
  special events throughout the county. The PCVA strategy includes setting advertising objectives, using the budget effectively,
  creating the right message for each market, selecting the advertising media from print ads in newspapers, lifestyle and regional
  travel publications in target markets. Each year we expand our important online presence along with links and reviewing the
  results of all our advertising commitments.

  We take advantage of partnership advertising and co-operative programs with our regional associates including Huron, Oxford
  Counties, Stratford Tourism Alliance and the Stratford Shakespeare Festival. We use local publications and media as well as seek
  target market publications and media to effectively deliver our invitation to come to Perth County. We work with travel writers on a
  regular basis, bringing them to travel our region and meet local folks who are ready to share their stories during familiarity tours
  (FAM). Each season these travel writers are interested in finding out what’s new in Perth County and we’re ready to host them
  when they arrive.

  Our PCVA publications and web pages focus on the diversity of travel experiences and locations, celebrations and special events.
  We target the nearby urban centre and utilize the regional data provided by the Ontario Tourism Marketing Partnership Corporation
  and Ministry of Tourism that outlines demographic and psychographic consumer profiles. We assess our competition and craft our
  messages to focus the attention of our regular visitors to the area as well as interest the travellers who are looking for a special
  rural and relaxed travel experience that features heritage, culture, history and arts along with unique celebrations, events and
  locales in Perth County.

  The newly formed Regional Tourism Organization 4 will also be a benefit to the PCVA by being able to advertise our focused
  message in high yield advertising venues. With the ability to purchase large amounts of online advertising and radio advertising we
  will have the opportunity to market Perth County in markets we have never been able to afford. It is imperative that any marketing
  that is done needs to represent the overall strategic plan of the RTO 4.


    Total Cost For 2011 Advertising                                          $20,000.00

                                                                  Page 54
2011 Proposed Budget

  Region Tourism Organization – Region 4 (RTO4)

  Ontario tourism Region 4 is comprised of Huron County, Perth County, Waterloo Region and Wellington County. Region
  4 Regional Tourism Organization (RTO 4) was created in October 2010 pursuant to the Ontario Ministry of Tourism’s
  request to create “an organization that will coordinate the diverse interests of the tourism industry to build and support a
  competitive tourism region through marketing and destination management.”
  For background regarding the establishment of RTO 4, visit:

  The organization is currently in the “post-incorporation” phase of Year 1. The RTO 4 board of directors is currently
  developing a long-term strategic plan as well as a business plan for the first full year of operation.

  Question and Answers from the Ministry of Tourism and Culture Website:

  How will the new regional tourism approach affect municipal support for tourism?

  We encourage municipalities to continue supporting tourism as part of their communities' economic growth strategies.

  It is important for municipalities to work with their Regional Tourism Organization to further local tourism growth and economic
  success.

  What is a Regional Tourism Organization — and what is its role?

  Regional Tourism Organizations are independent, industry-led, not-for-profit organizations responsible for working with tourism
  partners to enhance and grow each region's tourism products and marketing activities. The regional leadership and coordination they
  provide will help build and support competitive and sustainable tourism regions. As a result, each region will be better equipped to
  attract more visitors, generate more economic activity and create more jobs across the province.




                                                                  Page 55
2011 Proposed Budget

  Why are Regional Tourism Organizations needed? How will they benefit the tourism industry?

  In its review of Ontario's tourism industry, the Tourism Competitiveness Study found that:

        Many different organizations are involved in marketing at the regional level, reducing the efficiency of marketing resources
         and effectiveness of any single Destination Marketing Organization
        Most Ontario Destination Marketing Organizations focus on marketing, not on the management of whole regions as tourism
         destinations
        Organizations involved in marketing and management of a region need to come together as an industry to have better
         success
        The size and diversity of the province dictate the need for a regional approach to tourism marketing (within an overall
         provincial strategy).

  The regional leadership and coordination that Regional Tourism Organizations provide will help build and support competitive and
  sustainable tourism regions. As a result, each region will be better equipped to attract more visitors, generate more economic
  activity, and create more jobs across the province.
  The ministry expects that Regional Tourism Organizations will work with all tourism partners in their region to enhance and grow
  that region's tourism products and marketing activities.

  What will be the role of existing Destination Marketing Organizations and sectoral organizations once Regional Tourism
  Organizations are established? Will Regional Tourism Organizations work collaboratively with these organizations?

  The ministry expects that the Regional Tourism Organization will work with all tourism partners in the region to enhance and grow
  that region's tourism products and marketing activities. The ministry also expects that Regional Tourism Organizations will want to
  work with sector-based organizations on areas of mutual interest. Regions may vary, however, in how their Regional Tourism
  Organizations and existing Destination Marketing Organizations decide to work together.

  For more information on RTO 4 please visit:

  www.rto4transition.ca       or     www.mtc.gov.on.ca/en/regions/regions_q_a.shtml


                                                                  Page 56
2011 Proposed Budget


  PCVA Board of Directors

               Name                     Business                     Municipality       Phone Number

             Sue Gueguen                                             Perth East /
                                        Bears Am I                                       519-625-1182
            Past President                                           Shakespeare
           Laurie Diemand                                            Perth East /
                                    A Peace of Heaven                                    519-595-4806
              President                                                 Poole
           Heather Martin
                                Stratford Festival of Canada           Stratford     519-271-0055 ext. 2262
            Vice President
            Dave Shearer                                             Perth East /
                                  Retired School Teacher                                 519-595-8868
              Treasurer                                               Milverton
                                                                     West Perth/
             Rita Binns         Pretty Wings Web Projects                                519-348- 2222
                                                                       Mitchell

            Susan Graham                 P’Lovers                      Stratford         519-271-3883

                                                                     Perth East /
           Linda Knechtel       The Best Little Pork Shoppe                              519-625-8194
                                                                     Shakespeare
                                                                     North Perth /
            Sharon Darcy     North Perth Chamber of Commerce                             519-291-1551
                                                                       Listowel

            Alicia Hunter      Perth County Business Times           Perth County     519.291.1660 ext.105

                                                                     Perth South/
             Sue Hyatt            Village Craft and Candle                               519-284-9900
                                                                      St. Marys
                                                                     West Perth/
             Patty Kehl               River Roots Inc.                                   519-273-1898
                                                                       Mitchell
                                Manager, Tourism St. Marys           Perth South/    519-284-2340 ext. 432
           Kelly Lyn Baird
                                                                       St. Marys

                                                           Page 57
2011 Proposed Budget

               Cathy Bieman                PCVA General Manager                   Milverton              519-603-3724

               Sylvia Pietras                    Assistant                        Stratford              519-603-3724



     Your support for the Perth County Visitors Association is very much appreciated! We thank you for being our important partners,
  assisting us in achieving our goal of creating a better future for everyone in our community. With the funding foundation provided
  by the County, The Perth County Visitors Association will continue its energetic work, focusing on successful strategies to benefit
  the economy, culture and character of communities throughout our area.



  Thank You,




  Cathy Bieman                               Laurie Diemand

  General Manager                            President

  Perth County Visitors’ Association         Perth County Visitors’ Association




                                                                  Page 58
2011 Proposed Budget

  Welcome Centre and Artisan Market Information and Background




                                        Page 59
2011 Proposed Budget

  Perth County Welcome Centre and Artisan Market

  The Welcome Centre and Artisan Market is a stand-alone and separate
  operation that has been created through the work of the PCVA staff. It is the
  culmination of a vision that the PCVA board of directors supports: to offer
  county-wide information to visitors and residents alike, enhancing marketing
  and communications that support our businesses, events of all kinds,
  celebrations of arts, heritage and culture and unique locations and experiences offered throughout the county.

  This is our financially self-sufficient Welcome Centre, with the operation of this building co-ordinated by the PCVA staff
  members who create the programs that include opportunities for retail sales for artisan exhibitors and other promotions
  that support the centre.

  The Perth County Visitors Association provides administration of the organization as well as project co-ordination,
  through the guidance of the board of directors and the dedicated and skilled staff members. The board of directors
  welcomes representatives from a diverse group of businesses located throughout the county.

     The Welcome Centre opened on May 1st, 2009 and has been a huge success. We have seen over 25,000 visitors
  from all over the world come through the door. It has been vital to channel travelers throughout Perth County. Tourists
  need to be informed that there is more to do here than simply Stratford and the Centre has been very effective in
  directing people to the hard to find rural locations that are often overlooked. We intend to have new brochure racks
  made to accommodate even more regional information.

    The Artisan Market has also been quite successful in displaying the wonderful variety of products available in Perth
  County. We look forward to welcoming back current vendors as well as introducing some new artisans next season.

  Our goal for the Centre and Market in the upcoming year is to continue to increase and extend visits and maximize
  economic benefits, with more people staying longer and spending more money here in Perth County!


                                                             Page 60
2011 Proposed Budget

  Budget for the Welcome Centre and Artisan Market
                                         WELCOME CENTRE AND ARTISAN MARKET
                                                   INCOME STATEMENT
                                         FOR THE YEAR ENDED DECEMBER 31, 2010

         INCOME
                  BOOTH RENTAL                                                           $ 11780
                                                                                $ 11,780.00
                  COMMISION ON SALES                                            $ 3,125.00
                          TORAGE AT CENTRE
                  WINTER STORAGE AT CEMTRE                                      $    286.00
                  ADVERTISING CHARGED TO VENDORS                                $    600.00
                          TOTAL OTHER INCOME                                                  $ 15,791.00

         INCOME FROM SALES
                 VENDOR SALES                                                   $ 41,995.00
                 COST OF SALES
                         INVENTORY BEGINNING OF THE YEAR                        $       -
                         PURCHASES OF GOODS FOR RESALE                          $ 31,569.00
                         GOODS AVAILABLE FOR RESALE                             $ 31,569.00
                         LESS INVENTORY END OF THE YEAR                         $    843.00
                 COST OF GOODS SOLD                                             $ 30,726.00
                         GROSS INCOME FROM SALES                                              $ 11,269.00

         TOTAL INCOME FROM THE WELCOME CENTRE                                                 $ 27,060.00


         EXPENSES
                CHRISTMAS OPEN HOUSES                                           $   499.00
                WELCOME CENTRE HYDRO                                            $ 2,086.00
                WELCOME CENTRE RENT                                               13,800.00
                WELCOME CENTRE REPAIRS                                          $   500.00
                WELCOME CENTRE SUPPLIES AND MAINTENANCE                            2,551.00
                WELCOME CENTRE ADVERTISING                                         5,724.00
                WELCOME CENTRE TELEPHONE                                           1,239.00
                        TOTAL EXPENSES                                                          26,399.00

         NET INCOME FOR THE YEAR REOM THE WELCOME CENTRE                                         $661.00


                                                           Page 61

				
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