Tom Dowd Current CV

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					Thomas J. Dowd
12819 52nd Place W  Mukilteo, WA 98275  (425) 879-2879 Mobile 

Accomplished senior manager with an extensive record of driving the business and growing market share in
enterprise application software, mobile computing, and medical systems industries. Versed in FDA and FCC
requirements of highly regulated products. Highly effective in designing and executing global product
evangelism and customer acquisition strategies. Demonstrated ability to recruit, train, lead and retain high
performance teams that successfully increased market share. Consistently recognized for helping scale
revenue growth through field and partner evangelism. Purdue University, MS Management.

   Market Segmentation                    Vision Presentation               International Relationships
   Product Strategy                       Product Evangelism                Global Alliances
   Marketing Plan                         Customer Acquisition              Business Development
   Messaging / Positioning                Team Building                     Sales Channel Readiness

   2008 – 2011: Developed product strategy, roadmap and customer acquisition plans, driving launch
    of eight new medical systems and entering four new markets over next 18 months.
   2001 – 2007: Led market segmentation, product roadmap recommendations and marketing
    strategies during revenue growth of $585M to $875M.
   2000 – 2001: Defined business plan and marketing strategy resulting in national recognition, best
    in class designation, and new customer acquisition of this TMS software through a SaaS model.
   1999: Led evaluation software start-up’s market readiness. Defined the strategy to secure a major
    enterprise software partner resulting in a multi-million dollar investment and royalty stream.
   1996 – 1999: Drove business plan and marketing strategy that re-branded this distribution/ERP
    software offering. Gained top-of-mind and best in class recognition, secured $10M in venture
    investment, and new customer acquisition growing revenue from $7M to $18M+.


Director of Product Management and Services Marketing
Cardiac Science Corporation
Medical Devices and Software Industry
March 2008 – February 2011 (3 years) Company acquired

Led product management team for this $200M cardiac medical systems firm (mission critical software
and hardware). Created product business strategy, roadmaps and defined product evangelism efforts.
Responsibilities included requirements definition, business cases, competitive analysis, differentiation
and positioning, customer acquisition strategies, partner relationships, launch plans, demo scenarios,
and channel training. Requested presenter at sales and partner events. Company sold to Opto Circuits
of India. Accomplishments include:
 Drove connectivity strategy with HIS/EMR enterprise-level software alliances and delivered through
     channel partners.
 Generated first five-year business plan for the medical device family that produces 50% of the
     corporations revenue.
 Identified and drove strategy for new software-based cardiac diagnostics offering. First 6 months
     revenue exceeded sales targets by 3x to 4x.
 Developed or re-vamped all positioning and messaging for all sales collateral, web content and
     product demos and crafted lead generation campaigns.
 Created two new services and crafted marketing initiatives increasing point-of-sale attach rate by
     20% and overall services revenue by 12%.
Thomas Dowd                                                                            Page 2 of 3

Sr. Director, Strategic Marketing
Intermec Technologies Corporation (Formerly Litton Industries)
Mobile Computing Devices and Software Industry
May 2004 – December 2007 (3 years 8 months)

In addition to industry marketing, added management of services marketing, global alliances, business
development and MarCom teams. Drove segment business plans, customer acquisition strategies and
initiatives, differentiation messaging and demo scenarios. Engaged partner alliances and led product
evangelism initiatives. Direct report staff of 20. During 2006 – 2007 assigned responsibilities of VP of
Marketing during top management transition. Total marketing team of 95 people and a $28M budget.
 Launched the company’s fastest ramping product in its history; a rugged, Windows-based mobile
      computer, which exceeded 2007 plan for both revenue and ROI.
 Established relationships with leading ERP, WMS and TMS vendors resulting in revenue uplift of
      $25M+ and expansion into Field Service market.
 Co-authored Asia Pacific business plan for 2008 through 2010, including channel partner strategy
      and identification, training and co-marketing activities.
 Refocused Global Alliance team that drove $40M+ incremental revenue through relationships with
      Microsoft, Cisco, IBM and all major wide-area wireless carriers.
 Requested speaker for sales channel, alliance partner and customer facing events.

Director, Industry Marketing
Intermec Technologies Corporation (Formerly Litton Industries)
Mobile Computing Devices and Software Industry
October 2001 to December 2004 (3 years, 2 months)

Established and directed the industry marketing discipline for this leader of Windows-based mobile
computing, data collection and RFID technology. Expert in ERP, WMS and TMS market trends. Drove
market segmentation, defined market requirements, and functioned as company evangelists to
industry analysts, traded editors, channel partners and customers.
 Refocused company on 5 markets x 8 applications, facilitating optimized investment of company
    resources and greater ROI. Result was revenue growth from $585M to over $725M.
 Identified a $240M opportunity in liberalized postal market in Europe and the Middle East; resulting
    wins with Deutche Post, Royal Mail (UK) and Saudi Post.
 Influenced industry analysts and received their highest ratings and client recommendations
    creating greater share of mind in the market.

Vice President of Marketing
nPassage Software, Inc.
Enterprise-level Software Industry
January 2000 to March 2001 (1 year, 2 months) Company acquired

Led all aspects of marketing, including product management, product marketing, services and
MarCom for this software-as-a-service (SaaS) transportation management (TMS) start-up. Established
market-wide brand awareness and best-in-class recommendation through evangelism initiatives.
Generated acceptance of firm as key thought-leader on TMS industry. Managed a professional staff of
six. Company sold to ShipLogix Software.
 Drove marketing strategy and customer acquisition initiatives to win “marquee” accounts such as
     Darigold, Quaker Oats, and other consumer goods manufacturers.
 Launched new brand awareness and messaging initiative gaining top-of-mind recognition.
 Channel marketing strategy led to partnerships with major transportation providers such as Yellow
     Freight, Schneider, and JB Hunt resulting in revenue generating public transportation exchange.
 Co-authored company business plan, presentations and private placement memorandum to sell
     the firm, eventually acquired by Shiplogix, returning greater ROI to investors.

Consultant - Vice President of Marketing
Hynomics Software Corporation
Thomas Dowd                                                                            Page 3 of 3

Enterprise-level Software Industry
August 1999 to December 1999 (5 months) Company acquired

Tasked to evaluate this start-up firm’s market readiness. If launch was a go, hire a complete product
management, product marketing and MarCom team.
 Determined that while 2 to 3 years ahead of competitors, additional development was required.
 Defined the strategy to secure an enterprise software partner to jointly complete development.
 Secured a multi-million dollar investment and royalty stream from a global ERP vendor.

Vice President of Marketing
Endura Software Corporation (formerly FourGen Software)
Enterprise-level Software Industry
January 1996 to April 1999 (3 years, 4 months) Company sold

Managed both upstream product and downstream evangelism teams, including services and channel
marketing for this privately held enterprise-level software firm. Managed a staff of 12 professionals.
Company sold for over $50 million to a competing firm.
 Authored business plan that secured $10M in venture capital.
 Launched re-branding campaign that gained top-of-mind market awareness and best-in-class
   industry analyst recognition within 12 months.
 Established thought-leadership recognition with DMS/ERP key opinion leaders in the market.
 Drove revision of all customer acquisition efforts including collaterals, web content, and lead
   generation campaigns resulting in revenue growth from $7M to $18M+ in two years.
 Recognized market shift and formulated plan that led to the company’s acquisition by a major
   automation vendor in 1999.

Vice President, Sales and Marketing
VantageWare Division, Litton Industries
Enterprise-level Software Industry
August 1992 to August 1995 (3 years) Division sold

Lead all marketing and sales teams for this WMS application software vendor.
 Guided business plan and marketing activities driving revenue from $7M to $15M during period.
 Division sold to major automation vendor in 1995.

Director Printer Marketing, Group Manager Industry Marketing, Industry Marketing Manager
Intermec Technologies, Litton Industries
Mobile Computing Devices and Software Industry
August 1986 to August 1992 (6 years) Promoted to another division

   Promoted three times in six years.
   Revenue growth from $44M to $200M+ during the period.

Master of Science in Management, Purdue University, West Lafayette, IN
Bachelor of Science in Business Administration, San Jose State University, San Jose, CA


Description: Thomas Dowd is an accomplished senior marketing leader with an extensive record of achievement in mobile computing, enterprise application software, and medical systems technologies. His teams are highly effective at uncovering market requirements, defining product roadmaps, and driving products to market that resonate with customers. Thomas is consistently recognized for building and executing marketing plans with messages that reach customers and stimulate sales growth. He possesses a clear understanding of the additional requirements demanded of FDA and FCC regulated offerings. Thomas has demonstrated ability to recruit, train, lead and retain high performance teams in industry and product marketing, product management and alliance development functions.