Docstoc

APAC Storage Forum Green Initiatives

Document Sample
APAC Storage Forum Green Initiatives Powered By Docstoc
					LSI Green Initiatives

                         Naman Nair
  Architect, ESG - MegaRAID products
Customers Ask Two “Green” Questions

1. What is LSI doing to be a Green company?




2. How are we making our products Green?




    LSI Proprietary                           2
LSI Answers

• Establish LSI as a recognized environmentally friendly (Eco-Sustainable)
  company
 – CEO Abhi Talwalkar has committed to reduce our company’s GHG emissions by 15%
   by 2012
 – Carbon Disclosure Project (CDP)
   • Collecting data on greenhouse gases and carbon footprint


• Deliver environmentally friendly and highly efficient products and
  services that have both a positive green impact and offer economic
  benefits to our customers.
 – Work actively at the forefront of standards bodies to enable green technology
 – Push to be recognized as a Green Partner by OEM customers, and in turn help them
   be successful




    LSI Proprietary                                                 3
The “Green” Buzz!
• Environmental consciousness
 –   Regulations – WEEE, RoHS now
 –   Aim to reduce carbon footprint and meet Energy Star guidelines
 –   Publicity about climate change
 –   Ethics and social responsibility




      LSI Proprietary                                           4
The “Green” Buzz!
• Environmental consciousness
 –   Regulations – WEEE, RoHS now
 –   Aim to reduce carbon footprint and meet Energy Star guidelines
 –   Publicity about climate change
 –   Ethics and social responsibility

• But there are economic reasons, too
 – One study: 63% of data centers are running out of power
 – Even if they have power, cooling is becoming an issue
 – “100 KWatt in computing power = $1M in infrastructure cost.”
                 - Stanford Linear Accelerator Center




      LSI Proprietary                                             5
Pressure Is on Data Centers - Cost
                                              • Data center cost 25% of IT budget
                                                     - Server and Storage is typically 17%

                                              • Hardware power usage driving costs up
                                                     - $ in equipment requires a $ in energy
                                                     - $ in energy per server requires $ for energy
                                                       for HVAC
                                                     - Energy unit price increasing
                                                       US is at $1 per Watt per Year (@ 12cents/KwH)

                                              BOTTOM LINE:

                                              • Data centers growing 2x faster than
                                                revenue. Cannot be sustained.

                                              • Have to make do (or even consolidate)
                                                with current levels of Power and Floor
                                                space.

              Source: Financial Times; Gartner report 2007; Stanford University; AMD; Uptime Institute; McKinsey analysis

   LSI Proprietary                                                                             6
Pressure is on Data centers - Emissions
                                                        Carbon dioxide emissions as
                                                        percentage of world total – industries
                                                        Percent
                                                                                          0.8            1.0
                                                                            0.6
                                                             0.3

                                                          Data           Airlines      Shipyards Steel
                                                          centers                                plants

                                                      Carbon emissions – countries
                                                      Metric tons of CO2 per annum

EMISSIONS ARE SET TO                                        170                                         178
                                                                           142            146
QUADRUPLE BY 2020

Shall cause intense scrutiny by
regulators, activists and                                 Data           Argentina Nether-            Malaysia
corporate boards.                                         centers                  lands

               Source:Financial Times; Gartner report 2007; Stanford University; AMD; Uptime Institute; McKinsey analysis

    LSI Proprietary                                                                             7
Most IT Attention Is on Servers…for Now

 Typical Data Center Power Usage




    Source: StorageIO Group



   LSI Proprietary                        8
Management Sophistication Has Not Kept Pace




Demand                                               Demand



                          80%                                                          20%




• In 1975-1985, mainframes with 70-80%               • Today, 80% of computing demand is handled by
 utilization handled 80% of computing demand           distributed systems with 5-30% utilization
                                           Source: IBM Energy Efficient Data Centre Jun 2007; McKinsey analysis

      LSI Proprietary                                                                  9
                  Bad News!
                  • Data centers are power hungry
                    and are very inefficient

                  … Good News
                  • Problems are being addressed
                  • Requires data centers to be
                    efficient and consolidate
                  • Servers are moving in this
                    direction

                  … Spotlight is not on
                   storage…yet
                  • So there is some breathing room



LSI Proprietary                       10
Beware of Green-washing!
• Lots of vendor noise on green

 – Awareness campaigns, best practices, articles, blogs, carbon credits, etc.
 – “…suppliers laid claim to energy savings in various thinly veiled
   advertisements for their wares.” Byte and Switch, Sept. 19. 2007
 – Buying carbon credits on behalf of customers,
   Or giving away tree saplings at a trade show
   • Is power consumption really reduced?


• Green-washing: “virtual efficiency” – problem just moved elsewhere

 – 33% power reduction in moving from 500GB drives to 750GB drives
   Or moving from RAID 1 to RAID 5 or larger RAID groups (e.g., 9+1 vs. 4+1)
   • What about performance?
 – Positioning MAID against online storage
   • Only addresses data that is rarely accessed


    LSI Proprietary                                                 11
LSI Corporate Strategy
1. Collaborate with industry associations, government agencies,
   partners, suppliers and customers.
2. Identify key issues and determine solutions.
3. Deliver solutions to resolve the issues.
4. Measure our results.

   Feed the results of our efforts back to industry associations, our
   partners, suppliers and customers.




    LSI Proprietary                                         12
LSI Standards Initiatives

                                        • Industry consortium for green activity
                Green Grid
                                        • General Member


                                        • Founding member
                SNIA Green Initiative   • Guides SNIA’s green activity
                                        • Working with EPA on Energy Star specifications

                                        •Initial charter is to define green metrics
                SNIA Green Technical    • Weekly conf calls & quarterly face to face
Standards       working group           • “UnpluggedFest” to determine appropriate metrics,
                                        workloads, and testing methodology

                Storage Performance     • Creating a “power” subgroup
                Council                 • Led by Sun, Seagate, LSI


                                        • Carbon Disclosure Project (CDP)
                                        • Electronic Industry Code of Conduct (EICC)
                Other
                                        • EH&S and operations programs and audits
                                        • Storage Bridge Bay Specification


     LSI Proprietary                                                           13
ESG Green Focus
•    Energy efficiency in our storage products
    – Efficiency of technology and features
    – Improved and redesigned green hardware
•    Ease of management taking into account power consumption

Metrics to strive for
• Improve performance per Watt
• Deliver better and increased functionality/features per Watt
• Reduce physical storage or power consumed by storage without
  compromising performance and features
• Reduce power used for infrequent access of information

ESG advantage
LSI-ESG Systems are leaders in best of class Cost/Performance/Watt ratios,
within IDC PB1-6



      LSI Proprietary                                                 14
ESG Product Strategy
• LEAD with providing greatest economic benefit to the customer
 – i.e. NO green-washing!

• Areas of focus for product roadmap
 – Efficient use of power
   • Drive power management
   • More efficient power supplies – better than 80% efficiency @ 20% - 100% load.

 – Performance efficiency
   • IOPS and MB/s per Watt

 – Consolidation by virtualization to reduce or fully utilize excess capacity
   • Thin provisioning
   • Also De-duplication & Compression

 – Management and intelligent placement of data
   • Analysis and reporting
   • Online migration


    LSI Proprietary                                                  15
The ESG Advantage




                    1193 MB/s   881 MB/s   480 MB/s   229 MB/s




                     6515        7088       7176        8472
                     Watts       Watts      Watts       Watts




 ESG’s superior performance efficiency, measured as IOPS per drive
  and MB/s per drive, offers an advantage over competitive systems



  LSI Proprietary                                                16
The ESG Advantage



Drives                   224      240     240        262
Enclosures                14      16      18         19
Drives per Enclosure     16       15      14         14
TB                        33      35      35         38

Watt/TB                 197.42   202.51   205       222.95




     ESG’s superior performance efficiency, measured as IOPS per drive
      and MB/s per drive, offers an advantage over competitive systems



      LSI Proprietary                                        17
Performance Impact of Power Efficiency
• LSI spin on “Green” ?
• White paper is located at
 – http://www.lsi.com/powerconsumption/
 – Used publicly available EMC benchmarks




    LSI Proprietary                         18
MegaRAID Deploying Dimmer SwitchTM Features
Disk power usage delivered in phases

• Typical disk power usage
 – Idle consumption ~8-10W    That’s $8 - $10 per year
 – Sleep consumption ~1+ W    That’s $1.50 per year (approx)

• Phase 1 – Spin down unconfigured drives
• Phase 2 – Spin down Hot spares, when not in use
 – Planned for end of year

On roadmap
• Phase 3 – Power throttling configured HDD based on usage
• Phase 4 – Power throttling SAS and PCIe PHYs and
            DRPM – HDD speed control


    LSI Proprietary                                       19
Take Away
• LSI gets it!

• We are committed
 – As a company
 – And to our customers

• LSI is hard at work
 – In leading the industry
 – In defining strategy
 – In designing and delivering “truly green” solutions.




     LSI Proprietary                                      20
LSI Proprietary   21

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:16
posted:9/27/2011
language:English
pages:21