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A PASSION FOR FASHION AUSTRALIA'S SEXIEST IPAD CASE

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A PASSION FOR FASHION AUSTRALIA'S SEXIEST IPAD CASE Powered By Docstoc
					A PASSION FOR FASHION? AUSTRALIA’S
SEXIEST IPAD CASE DEBUTS
MELBOURNE, AUSTRALIA – April 08, 2010 – With beauty and brains, Cygnett’s flagship iPad
accessory, the glossy and oh-so-gorgeous Glam folio will set the hearts of tech-savvy fashionistas
aflutter.

Apple’s newly launched iPad may be the world’s hottest gadget, but this fire-engine red patent
number is a suitably sexy partner offering an eye-catching, high-gloss exterior but also solid
craftsmanship.

With its book-style design, the Glam case features a particularly clever innovation: its secure
magnetic clasp is placed at the back of the case rather than the front to avoid damaging or
interfering with the iPad multi-touch screen. See, beauty and brains!

                              “Whether you’re a jet-setter or trend-setter, or perhaps you just
                              appreciate a beautifully designed product, Cygnett’s Glam offers
                              practical protection for your iPad, without sacrificing looks,” says
                              Sophie Swann, Marketing Director for Cygnett, Australia’s premier iPod
                              accessories company. “It’s hardly your typical black or beige computer
                              accessory and of all our iPad accessories, this is certainly the one that
                              gets the most attention.
                              “Our Glam iPhone case was incredibly popular and I always had people
                              in the street coming up to me asking where they could get one, so it
                              made sense that a bigger iPad version would appeal.”

The Glam is solidly crafted, and in addition to featuring a stunning, reinforced cover on the outside,
it also contains a soft micro-suede lining on the inside.

The Glam retails for $69.95 and is available initially from rushfaster.com.au and wishlist.com.au but
will be available from other vendors coming in coming weeks

Hi-res image: http://www.cygnett.com/gfx/marketing_support/cases/images/Glam iPad.jpg
Press release: www.cygnett.com/gfx/marketing_support/copy/Glam_iPad.pdf
Other products in Cygnett’s new iPad accessories range include:

Lavish: Pure class, this leather-look and leather-feel iPad case is baby soft to the touch and offers
sophisticated protection for your new tablet. It also features the metallic clasp on the back of the
case rather than the front to prevent it from hitting or scratching the iPad’s multi-touch screen. A
sumptuously soft micro-suede interior offers added protection inside the book-style case.
RRP: $69.95
Hi-res image: www.cygnett.com/gfx/marketing_support/cases/images/Lavish_iPad.jpg
Press release: www.cygnett.com/gfx/marketing_support/copy/Lavish_iPad.pdf

SecondSkin: As the name suggests, this perfectly moulded supple sleeve slips over your iPad like a
glove. It is available in black and clear and its talcy exterior offers added grip. Two cleverly designed
support ridges at the base of the case ensure stability when browsing and typing – as well as
protection - when your iPad is placed on a flat surface.
RRP: $39.95
Hi-res (Black): www.cygnett.com/gfx/marketing_support/cases/images/SecondSkin_Black_iPad.jpg
Hi-res (Clear): www.cygnett.com/gfx/marketing_support/cases/images/SecondSkin_Clear iPad.jpg
Press release: www.cygnett.com/gfx/marketing_support/cases/images/SecondSkin iPad.jpg

Agenda: A rugged and hard-wearing case featuring cutting edge design, this understated case
protects your iPad on the go while maintaining an air of elegance. Beneath this slimline, elegantly
embossed Agenda is a soft layer of neoprene padding offering further protection for your iPad.
RRP: $54.95
Hi-res image: www.cygnett.com/gfx/marketing_support/cases/images/Agenda_iPad.jpg
Press release: www.cygnett.com/gfx/marketing_support/copy/Agenda_iPad.pdf

OpticClear: A must for any iPad owner, OpticClear screen protectors prevent glare and smudges
from ruining your view allowing fuss and fingerprint-free access to your multi-touch screen. Each
pack contains two screen protectors.
RRP: $29.95
Hi-res image: www.cygnett.com/gfx/marketing_support/cases/images/OpticClear iPad.jpg
Press release: www.cygnett.com/gfx/marketing_support/copy/OpticClear_iPad.pdf

Please note, all Cygnett cases and folios come with a two-year warranty.

About Cygnett:
Owned and run by Melbourne siblings Sophie, Tim and Amie Swann, Cygnett was established in 2003
with the aim of bringing to market a fun, fresh and quality range of products for the iPod, then the
iPhone and, now, the iPad. Today, Cygnett is Australia’s leading digital accessories company offering
everything from iPhone and Blackberry cases to laptop bags and iPad screen protectors. Their
products are available in more than 6000 stores globally.

For more information and/or review product, please contact:
Sophie Swann - Marketing Director, Cygnett
Email: sophie@cygnett.com
Mobile: 0412 064 741

				
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