Fight the bad economy with basic advertising by regie09


									                   Fight The Bad Economy With Basic Advertising Posters

 Don’t just stand there! Fight the sluggish and bad economy with cheap posters! That is right! If
  you have a business that is having difficulty in today’s market environment you should try and
think of going for the basics again when it comes to advertising and marketing locally. Full color
  posters can be your key to more local visibility as well as your chance to actually foster a nice
 local following for your products and services. So here are my tips in using some creative color
              posters to help fight the bad economy and succeed with your business.

 1. Do some good old market research – First step to this fight is to do some intelligence work.
 You have to base your poster design decisions on good clear hard facts of course. So you will
want to do some initial surveys of your posters competitors, the situation of your target markets
and the overall trends in advertising poster design and deployment. Knowing this allows you to
be better with your posters as you start designing them to fight this struggling economy and win
                                        with your business.

 2. Develop market-targeted poster designs – Once you have the facts ready, it should be a lot
 more easy for you to develop market targeted poster designs. Just make sure that you take into
account the current trends in posters, along with the competitive factors of other kinds of poster

It is of course important to always provide what the reader needs and wants to see in your posters
   to be able to engage them and hopefully market to those readers more effectively. Take your
                    time in this and make sure all the elements are defined well.

   3. Print cheap coverage posters – Now with your main design ready, it is time to print and
 deploy. First, you may want to print your coverage posters. These are your workhorse posters
that will be deployed everywhere. It is good to be a bit cheap about this poster and even make it
                                          a bit smaller.

  This helps you print a lot more pieces of this poster and fit them into more important areas as
  possible for marketing. So try to decide on a specific cost efficient printing configuration for
             your poster design and print them as your marketing coverage posters.

4. Print decent feature posters – You should also print more decent feature posters. These are the
 prints that are meant to impress people. You will deploy these at key high concentration areas
  where you are sure that your target markets always pass by. It is crucial that you use the best
    paper and inks possible in this kind of poster so make sure you set your choices for poster
                                           printing well.

5. Deployment – Finally of course you deploy according to your plans. It is best to post up those
feature posters first in those more highly concentrated areas of people. Afterwards, deploy those
               coverage posters further and further from those concentrated areas.

Make sure of course that people are always passing by or hanging out in those locations, and of
course ask permission if needed to post in those areas. Try to spread as much as you can in the
     widest area possible for the best and most effective impact with your color posters.

 With these steps, you should have a good poster marketing campaign going. As long as you do
your design right, you should get the best local opportunities possible for your business, helping
                     you fight this ailing economy a lot more. Good Luck!

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