new media sales Executive JD

							SharePoint Version Number: 0.1                                                                       Author
SharePoint Reference Number: 41183                                                               Jess Stone


                                               ALLPAY LIMITED
                                             JOB DESCRIPTION

              Owner     HR Manager                                Date Created   28/01/2010 14:48:00
 Classification Level   Restricted                            Template Version   General Form v1.4



1. JOB IDENTIFICATION

Job Title:                Media Sales Executive

Responsible to:           Advertising Manager via the Publisher

Department(s):            24media



2. JOB PURPOSE

To achieve maximum levels of subscriptions and advertising (volume and revenue) by selling effective
advertising in print and online, over the telephone and occasionally face to face, for 24housing magazine and
24dash.com.

Managing the media sales process from lead generation to closing and invoicing the sale.

To actively promote the benefits of the company and its products, to include the core business where
required.


3. DIMENSIONS

Working as part of a team, under the direction of the Advertising Manager and Publisher.
Responsible for managing your own customers (from small legal/financial firms to large housing associations
and construction companies) and categories within the social housing and public sector, with a reasonable
degree of autonomy.
Accountable for individual sales revenue targets (predetermined by the manager) and call targets of 30
effective outgoing calls per day minimum.
The role entails cultivating and maintaining excellent business relationships with existing and potential
customers and actively seeking out new business opportunities.
Selling the benefits of advertising and subscriptions in print and online, using a high level of negotiating skills
in every pitch and the ability to write effective sales letters.


4. ROLE OF DEPARTMENT

The 24media department is responsible for creating market leading titles/websites. Highly cited and renowned
for the quality of its content so that they maximise advertising and subscription revenues.

       to develop and supply the very best sales, editorial and publishing services to our core markets
        (social housing and public sector)
       branding and the reputation of all products and services is a core responsibility
       the publisher and their supporting staff will work and liaise on all matters relating to pricing, product
        positioning and revenue strategies
       the 24media team will be required to attend networking events, trade shows and conferences when
        necessary, to canvass for business, extend client relationships and market knowledge, this may
        require overnight stays and extended working hours

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SharePoint Version Number: 0.1                                                                    Author
SharePoint Reference Number: 41183                                                            Jess Stone




5. KEY RESULT AREAS

To establish, maintain and develop excellent customer relationships and provide a high standard of customer
service via telephone, letters, email and by attending conferences/exhibitions.

Identify, canvass, prospect and make effective contact with new businesses from the competition and other
sources.

To meet or exceed agreed sales targets by sustaining the existing business with customers and identifying
new sales opportunities in order to grow revenue.

To convert irregular business to regular series advertising, work with editorial to coordinate feature selling and
cross sell clients into portfolio products.

To provide detailed information to Finance to enable the preparation of sales invoices. To chase overdue
payments.

Responsible for loading all online advertisements using Google Ad Manager and to provide statistical data to
clients.

Responsible for managing individual client category/territory to include; account managing where necessary,
knowledge of marketing spend and activity and revenue growth year on year.

Establish effective working relationships with various departments including; production, editorial, accounts
and marketing.

To carry out regular market research exercises in order to gain a thorough understanding of the customer and
their needs.

To prepare sales proposals and occasionally PowerPoint sales presentations, which effectively sell the
features, advantages and benefits of our products and meet the needs of the customer.

To ensure adequate preparation has been made for each sales call and that you are fully equipped at all
times with up to date media information, sales figures, process and schedule.

Responsible for ensuring that advertiser art work has been received in accordance with the deadlines and
that payments have been processed on time, following company policy.

To ensure that all sales and productivity reports are completed accurately and handed in on time and
regularly report to the Publisher on revenue progress.

To ensure that all queries are effectively resolved and authorised within 48 hours and that accounts and your
manager are informed of any potential issues.

Responsible for advertising sales administration and ensuring that all records and reports (manual or
electronic on Salesforce) are kept up-to-date and accurate.

To keep personal skills and knowledge up to date (i.e. production processes, advertising booking system,
accounts processes, product knowledge, competitive titles, and industry knowledge) and to attend training
when required.

 “The post-holder will be required to undertake such tasks as may be reasonably expected within the scope
                                          and grading of the post”.


6. ADDITIONAL KEY DUTIES




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SharePoint Version Number: 0.1                                                                Author
SharePoint Reference Number: 41183                                                        Jess Stone




7. KNOWLEDGE, TRAINING, EXPERIENCE & SKILLS REQUIRED TO DO THE JOB

           GCSE level education or equivalent
           Some media/product sales experience
           evidence of strong sales skills/process, communication, influencing and presentation skills
           experience of achieving challenging sales targets, revenue and call targets
           working knowledge of Microsoft Office applications
           excellent telephone skills
           persuasive ability
           ability to negotiate confidently
           the ability to create relationships with customers
           able to work under pressure to tight deadlines
           good level of numeracy skills
           high attention to detail
           flexible and adaptable to changing situations
           to comply with the company dress code and maintain a smart, business-like appearance at all
            times
           to present a positive, confident and enthusiastic attitude towards the job, the company and your
            colleagues at all times
           the ability to attend conferences, exhibitions, seminars, networking events outside of working
            hours



8. JOB DESCRIPTION AGREEMENT


We confirm that this conveys a full and accurate description of the job as
at    .

Job Holder’s Signature:                                                                 Date:

Manager of Department Signature:                                                        Date:

Director of Department Signature:                                                       Date:




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