How to Organize a
Successful Booth at
Edmonton Trade Shows
Edmonton Trade shows present a huge opportunity to businesses,
helping them build their brand, gain product exposure and generate
business. Besides this, participating in trade shows also keeps a
business in tune with industry trends, be alert to what the competition
is up to and cultivate contacts while connecting with new and existing
To make your participation in Edmonton Trade Shows effective, it is
important to ensure that your booth is organized properly for success.
Here are some tips you can implement right away:
Begin by including trade show participation in your overall
marketing plan since it involves attracting customers and staying
with the process until the sale is closed.
Create marketing materials that you can hand over to your visitors
at the Edmonton Trade Show. Ensure that you clearly mention
limited period offers to solicit quick action.
Booth layout is a critical part of the planning as you need to make
a strong impact, carry it to the venue and set it up easily. The
booth must be an attention grabber with visuals that appeal.
If you need power outlets, audiovisual equipment and a computer
to make your presentation and other items, make sure you have
them ready well in time.
If there is more than one person participating in the Edmonton
Trade show from your company, don’t leave anything to chance.
Get your things together before packing, so that nothing is
Dismantle your booth only after the trade show is declared
When the Trade show is over, ensure that you follow up with
qualified prospects right away since you will still be fresh on their
Carry plenty of business cards, flyers, stationery, giveaways and so
on with your business logo, since a majority of people visiting your
booth will expect to take home a memento.
Where feasible, organize gift certificates, discount vouchers and
special offer coupons that visitors can redeem if they take action
within a specified period.
Organizing a contest and a prize draw is an attractive idea,
preferably with a prize that relates o your business for the
Edmonton Trade Show. Get your visitors to sign a guest book and
request them for their business cards so that you can follow up
Keep testimonials, product details, details of completed projects
and other company information arranged in a binder that visitors
can browse easily.
Your booth must be adequately staffed so that you can visit other
booths and have the time to interact with prospects. If it is an
international show, it is a good idea to have someone multi-lingual on
The most important thing about organizing a successful booth at an
Edmonton Trade show is to be amicable and welcome visitors,
interacting with them and being prepared with your presentation.
For more details contact us at
Address: 11845 Wayne Gretzky Drive Southbound
Edmonton, Alberta T5B 4R4
Call Us: 780 471-1231
Toll Free: 1-877-471-1231
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