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Mobile Marketing October 2011


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									Mobile Marketing
By Rieva Lesonsky

According to a recent eMarketer report, nearly 20 million U.S. adults will redeem a mobile coupon this
year. That includes coupons or codes received from text messages, mobile Web browsers, daily deal
sites and QR (quick response) codes. And with the number of smartphone users on the rise, that number
is expected to double by 2013.

Mobile coupons are just one of the ways mobile marketing efforts are helping businesses bring in new
and repeat customers. If you want to reach a certain demographic or target a specific audience, you
need to reach them where they’re getting information—their laptops, tablets and smartphones. Here
are a few ways mobile marketing can work for your business:

Announce specials: Consumers will be thrilled to receive specials announcements directly to their
mobile devices as long as you’ve cleared it with them first (make sure you get permission!), the message
is targeted to the right audience, and you don’t overwhelm their inboxes. Remember, the quality of your
messages is more important than the quantity.

Location-based marketing: Make sure consumers on the go can find your business quickly—when they
need you. Sites such as Foursquare, Google Places and Gowalla offer tools to help you connect with and
stay engaged with your customers. What’s more, users of these sites often share their views with
friends, spreading the word about your business like wildfire.

Mobile-friendly website: Most smartphone consumers now expect your website to be mobile friendly—
that is, to load quickly and be readable on their mobile devices. Creating a mobile-friendly site means
paring down your current site to be simpler (less text, less photos, bigger buttons, etc.). If your site takes
too long to load, mobile users can (and will) give up and look for a competing business. If you’re a
restaurant, be sure you have an easily readable menu on your mobile site. Retail or service business?
Have your specials highlighted and maybe even offer a deal to get them in the door. For more help on
getting your website mobile-ready, check out Network Solutions Guide to Mobile Marketing.

Rieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their
businesses. Follow Rieva at Twitter.com/Rieva and visit her blog at SmallBizDaily.com. Visit her website
SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

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