SEO For Dummies

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                         “SEO For Dummies”

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My name is Alexis Kenne and I’m the owner of . Over the last few months I’ve gone from
being a LOSER affiliate to finally starting on the path of becoming a
SUPER AFFILIATE and Expert Blogger!

I shared some of my experiences on my blog

I quickly realized how important was a mailing list in an online
business. I then did everything to learn in the shortest time possible
to send a ton of free targeted traffic to my main site at and to my blog plus by making some
small split tweaks to my conversions (opt-in rates) I’ve also managed
to capitalize on the amount of traffic I do get.

More Traffic = More Opt-ins = More Sales

If you are struggling to get traffic to your site and /or struggling to
      make money online then I can help. Check out my site for
      access to my free affiliate marketing success kit, or visit my
      blog for some of the hottest affiliate marketing and traffic
      driving tips.

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One last thing before you begin reading the rest of the guide, I
actually offer a FREE 7 day ecourse on how to make money
blogging. You can get access to it at

                       Additional Useful Links

                   My Facebook Fan Page
                      My Twitter Page
                    My Youtube Channel
                  My Articles at ezinearticles
                    My LinkedIn Account
                    My Google+ Account

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Table of Contents

     The Importance of Search Engines Page.              6

     What Are Meta Tags? Page.                           8

     Which Meta Tags Should You Use? Page.               9

     Meta Tags Example and Optimization Page             10

     How to Build Backlinks Page.                        15

     Tips to Get Repeat Web Traffic Page.                17

     Recommended Resources                               18

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           The Importance of Search Engines

     It is the search engines that finally bring your website to the
     notice of the potential customers. When a topic is searched for,
     nearly instantly, the search engine will sift through the millions
     of pages it has indexed and present you with ones that match
     your topic. The searched matches are also ranked, so that the
     most relevant ones come first.

     Remember that a potential customer will probably only look at
     the first 2-3 listings in the search results. So it does matter
     where your website appears in the search engine ranking.
     Further, they all use one of the top 6-7 search engines and
     these search engines attract more visitors to websites than
     anything else. So finally it all depends on which search engines
     the customers use and how they rank your site.

     The keywords on your site play a more important role than any
     expensive online or offline advertising of your website.

     Surveys say that a when customers want to find a website for
     information or to buy a product or service, they find their site in
     one of the following ways:

     „h The first option is they find their site through a search engine.

     „h Secondly they find their site by clicking on a link from another
     website or page that relates to the topic in which they are

     „h Occasionally, they find a site by hearing about it from a friend
     or reading in an article.

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     Thus it.s obvious the most popular way to find a site, by search
     engine, represents more than 90% of online users. In other
     words, only 10% of the people looking for a website will use
     methods other than search engines.

     All search engines employ a ranking algorithm and one of the
     main rules in a ranking algorithm is to check the location and
     frequency of keywords on a web page. Don.t forget that
     algorithms also give weightage to link population (number of
     web pages linking to your site). You can have a search engine
     optimization expert do the optimization for you, but unless you
     have a lot of money and can afford to pay the expert, it would
     be better to do it yourself. With better knowledge of search
     engines and how they work, you can actually do it on your own.

     Just don’t focus on the home page, keywords and titles.
     The first step to a sale is when customers first visit your site to see if your products match
     what they were looking for. Of course, search engine optimization and better rankings
     can‟t keep your customer on your site or make them buy. Now that you have the
     customer visiting your site, you need to ensure that he gets interested in your products or
     services and stays around. Motivate him to buy the product by providing clear and
     unambiguous information. Thus if you happen to sell more than one product or service,
     provide all necessary information about this, maybe by keeping the information at a
     different page. By providing suitable and easily visible links, the customer can navigate to
     these pages and get the details.

     Understanding Your Target Customer
     If you design a website you think will attract clients, but you don‟t really know who your
     customers are and what they want to buy, it is unlikely that you will make much money.
     Website business is an extension or replacement for a standard storefront. You can send
     email to your existing clients and ask them to complete a survey or even have them do it
     while they are browsing your website. Ask them about their choices. Why do they like
     your products? Do you discount prices or offer coupons? Are your prices consistently
     lower than others? Is your shipping price cheaper? Do you respond faster to client
     questions? Are your product descriptions better? Your return policies and guarantees
     better than your competitors? To know your customer you can check credit card records
     or ask your customer to complete a simple contact form with name, address, age,
     gender, etc. when they purchase a product.

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     What Are Meta Tags?
     Way, way back, search engine algorithms were so dumb they
     couldn’t work out what a page was about just from the content.
     So some bright spark had the ingenious idea to create a set of
     tags (meta tags) that inferred information about a pages content
     to the search engines.

     Great idea, except there was nothing to stop a webmaster
     stuffing or spamming their meta tags with irrelevant, but very
     high traffic keywords and keyword phrases. Which of course
     they did with enthusiasm, you would find adult sites using
     words like Disney and Pokemon in their keywords meta tag for
     the traffic!!

     Today the vast majority of meta tags are worthless and those
     that are still considered by search engines aren’t worth that
     much. For example Google confers no benefit from any meta
     tags, so if you expect a high Google ranking from perfectly
     optimized keywords in your meta tags, don’t hold your breath.

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     Which Meta Tags Should You Use?
     For Google, adding the Description Meta Tag won’t result in a
     boost in the Search Engine Results Pages (SERPs), but the
     description might be used for the description for your SERP
     listings in Google. So though you won’t get a ranking boost, if
     your write an interesting Description Meta Tag and Google uses
     it (not guaranteed), you might get a higher click through rate
     compared to a random snippet of text from your pages. All
     other meta tags (including the Keywords Meta Tag) are either
     completely ignored or won’t result in a SERPs boost.

     Yahoo says they use the Keyword Meta Tag when it ranks a
     page. So it makes sense to add one for Yahoo and any other
     minor search engines that still use. Also there are directories
     and other websites that automatically take this information to
     create a listing to your site. Don’t fret over it though, add the
     main phrase for that page to the Keywords Meta Tag and user
     friendly description of the page to the Description Meta Tag and
     forget about it.

     Does your website give enough contact information?
     When you sell from a website, your customer can buy your products 24 hrs a day and
     also your customers may be from other countries that are thousands of miles away.
     Always provide contact information, preferably on every page of your website, complete
     with mailing address, telephone number and an email address that reaches you. People
     may need to contact you about sales, general information or technical problems on your
     site. Also have your email forwarded to another email address if you do not check your
     website mailbox often. To help everyone be able to buy online, provide enough options
     like credit card, PayPal or other online payment service.

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     Meta Tags Example and Optimization

     Below you will find an example set of meta tags. This is for a
     page you want fully indexed in all search engines.
     <!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”
     “”> <HTML><HEAD> <TITLE> SEO for
     Dummies – Meta Tags Optimization</TITLE> <meta name=”description”
     content=”Create the perfect meta tags for high search engine placement.”>
     <meta name=”keywords” content=”Meta Tags Optimization”> <meta http-
     equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″> <link
     rel=”stylesheet” type=”text/css” href=”../seo-gold.css” media=”all”> </HEAD>

     The DOCTYPE

     <!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”
     “”> Is the DOCTYPE, it’s not a meta tag
     and it’s not essential you add this to a page for good search engine
     placement, but if you want a page to validate in a HTML validation (i.e. you’ll need to add the right one.

     Title Optimization

     The TITLE element (found within the HEAD) is very important,
     probably the most important part of a page (especially for
     placement in Google and Yahoo) and should ideally be SEO
     optimized for a small number of keywords or key phrases
     (preferably just the one main phrase for that page). ** There is
     no SEO evidence adding a keyword two or more times to a title
     element will increase the SEO benefit for that keyword. For this
     reason it is advisable to only add a keyword once unless it
     makes sense from a user or keyword proximity perspective: for
     example for keyword proximity reasons a title like “SEO for
     Dummies – SEO Optimization” is better than “SEO for
     Dummies – SEO Title Optimization” IF your main SERP is
     “SEO for Dummies”.
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     As a general rule of thumb when it comes to the title tags less is
     better than more as it concentrates the SEO benefit of the title
     over less keywords.

     We could have stuffed the TITLE element with all of these
     keyword phrases i.e. –

     <TITLE>SEO Services – Consultant SEO Expert Services</TITLE>
     Or even a list of phrases like this as the title tag-
     <TITLE>SEO Services – Consultant SEO, SEO Expert, SEO
     Instead we optimized the Title as-
     <TITLE>SEO Services</TITLE>

     We decided to use the short title element because this
     concentrates SEO benefit from the title element to that single
     two word phrase. Since Search Engines like Google rate the
     contents of the title tag as important you ideally want THE most
     important phrase for that page on its own.

     There are exceptions to this loose rule, if you have a very small
     web site and lots of keyword phrases you wish to target, you
     have little choice, but to double or even triple up your titles
     Also if you have high PR pages (i.e. PR6) and are having no
     problems keeping the main phrase for those pages, you could
     experiment by adding further highly relevant search phrases to
     the title tag. Take care not to overdo it, what you do today may
     not show full effect for several months. For example if you
     added an extra phrase and 4 weeks later your main SERPs had
     not dropped, so you add another phrase, you might not see the
     negative effects of the first change for a couple more months.
     You may find 3 or 4 months after the first change you have lost
     the page’s previously stable SERP!

     When making changes to a successful page err on the side of
     caution, SEO is a very long term process and requires a lot of
     patience. If you are taking a risk (like adding more phrases to a
     title element) give the page at least 2 months and preferably 3
     before deciding if it was successful or not. If a recent change

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     results in a major drop in SERPs seriously consider reverting to
     the original page, but be aware what you see today might be
     the result of what you did 3 months ago or could be a
     coincidence, the search engine may have changed its algorithm
     (check the forums for reports of big changes) or some links to
     your site have been removed or changed.

     DESCRIPTION Meta Tags Optimization

     There are several reasons why you need to pay attention to
     your meta description tag. One of the most important reasons is
     that (based on the keyword used in a search query) the meta
     description can show up in the actual search result. The meta
     description tag can also show up in the search results, so
     writing a good meta description tag is not only good for search
     engine optimization–it is a way to convince the people
     searching to visit your web site.

     In this case, you can see that the meta description tag that was
     used on the web page shows up in the search results in Google
     because the keyword phrase I used to search with is located in
     the meta description tag (I searched for “Building Huge List”). If
     you include your keyword phrase then there’s a good chance
     that it will show up in the search results.

     In the sample above, here is what’s in the meta description tag:

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     Private Label And Master Resell Rights Products | Building
     Huge List The Ultimate in Top Quality Fresh Content Award
     Winning Membership Site

     This meta description tag is well written because it’s fairly short,
     to-the-point, uniquely describes the content of the page where
     it’s found, and includes the keyword phrase “Building Huge
     <meta name="description" content="Private Label And
     Master Resell Rights Products | Building Huge List The
     Ultimate in Top Quality Fresh Content Award Winning
     Membership Site"/>

     When you write your meta description tag, for search engine
     optimization purposes it’s good to make sure that you include
     the keywords that you are targeting on the page. It is important
     that the meta description be concise and to-the-point. You will
     want your meta description tag to accurately describe the
     content of the page where it appears. So, it also must be
     unique. Don’t use the same meta description tag on every page
     of your site. After all, each page on your web site is unique,

     Keywords Meta Tags Optimization

     Lately, the meta keyword tag has become the least important
     tag for the search engines and especially Google. However, it is
     an easy way to reinforce once again your most important
     keywords. We recommend its usage as we believe that it may
     help the SEO process.

     The keyword tags should contain between 4 and 10 keywords.
     They should be listed with commas and should correspond to
     the major search phrases you are targeting. Every word in this
     tag should appear somewhere in the body, or you might get

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     penalized for irrelevance. No single word should appear more
     than twice, or it may be considered spam.
     <meta name="keywords" content="private label rights, plr
     article packs, master resell rights, plr, resell rights,
     resale rights, private label, plr download"/>

     Robots Meta Tags Optimization

     This tag helps you to specify the way your website will be
     crawled by the search engine. There are 4 types of Meta
     Robots Tag:

     Index, Follow - The search engine robots will start crawling your
     website from the main/index page and then will continue to the
     rest of the pages.

     Index, NoFollow - The search engine robots will start crawling
     your website from the main/index page and then will NOT
     continue to the rest of the pages.

     NoIndex, Follow - The search engine robots will skip the
     main/index page, but will crawl the rest of the pages.

     NoIndex, NoFollow - None of your pages will be crawled by the
     robot and your website will not be indexed by the search

     If you want to be sure that all robots will crawl you website we
     advise you to add an "Index, follow" meta robot tag. Please
     note that most of the search engine crawlers will index your
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     page starting from the index page, continuing to the rest of the
     pages, even if you do not have a robot tag. So if you wish your
     page not to be crawled or to be crawled differently use the
     appropriate robot tag.
     <meta name="allow-search" content="yes" />
     <meta name="Robots" content="All" />

     How to Build Backlinks

     The various search engines have different algorithms in order
     to establish which website appears higher in the SERPS
     (search engine ranking pages). Search engines such as Yahoo
     and Bing still rely predominantly on on-page factors such as
     correct html, meta data and copywriting, however, Google (the
     undoubted heavyweight of search engines) holds an increased
     importance on backlinks (links from external websites pointing
     to yours).

     Google uses Page Rank which is a link analysis algorithm,
     named after Larry Page (co-founder of Google). Page Rank is
     Google measure of 'importance' of the webpage and has a
     numerical value assigned between 0-10 with 10 being the
     greatest possible page rank and 0 being the lowest. For
     example the New York Times currently has a Page Rank of 7
     whereas a new website will usually have 0.

     In order to increase the Page Rank of your website a backlink
     strategy must be undertaken.
     Here are some of the different methods used to obtain
     backlinks; we will discuss their basic merits and downfalls.

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     Link Exchange - Link exchanges have now been around for
     many years, with numerous programs designed to spurt out
     emails to all and sundry asking for link exchanges. A link
     exchange is basically when a webmaster requests a backlink
     from your website in return for a backlink from their website. A
     few years ago this method of creating backlinks was effective,
     today links of this nature hold little weight, and therefore your
     time is better spent looking at other methods of link building.

     Article Marketing - Article websites such as EzineArticles will
     publish unique articles that you have written, in turn you may
     have two self-serving links in the Authors resource box. This is
     a great way of building links as it can also be viral. If your article
     is compelling enough, people will blog and use the article
     elsewhere, thereby virally increasing the number of links
     obtained from the article. Remember, the article must be
     original and informative otherwise it may not get published, and
     even if it does it could have a detrimental effect on your
     business if the content is no good.

     Blogging - We all know what blogs are and how effective they
     can be. The idea here is to start your own blog (Blogger or
     WordPress are the two main blog sites), make sure you update
     it regularly and create interesting and compelling content. A
     blog can then get a life of its own, earning Page Rank and
     ultimately allowing you to create backlinks to your website.

     Social Bookmarks - Social bookmarking websites like, reddit, Digg, Furl and StumbleUpon (there are lots
     of others) basically allow users to bookmark pages on the
     Internet that they are interested in. Social bookmarks are
     however public, therefore the more people that bookmark your
     website the more popular it will become and therefore the rank
     will increase.

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     Tips to Get Repeat Web Traffic
     1. Update the pages on your website frequently. Stagnant sites
        are dropped by some search engines. You can even put a
        date counter on the page to show when it was last updated.

     2. Offer additional value on your website. For affiliates and
        partners you can place links to their sites and products and
        ask them to do the same for you. You can also advertise
        their books or videos, if these products relate to your
        industry and are not in competition with your own product.

     3. You can allow customers to „opt in‟ to get discounts and
        special offers. Place a link on your site to invite customers to
        „opt in‟ to get a monthly newsletter or valuable coupons.

     4. Add a link to your primary page with a script „Book Mark or
        Add this site to your Favorites‟.

     5. Add a link „Recommend this site to a Friend‟ so that the
        visitor can email your website link, with a prewritten title,
        “Thought you might be interested in this”, just by clicking on

     6. Brand your website so that visitors always know they are on
        your site. Use consistent colors, logos and slogans and
        always provide a „Contact Us‟ link on each page.

     7. Create an „Our Policies‟ page that clearly defines your
        philosophy and principles in dealing with your customers.
        Also post your privacy policy as well so that clients know
        they are secure when they visit your site.

     8. Create a FAQ page which addresses most of the doubts and
        clarifications about your product or your company that are

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       likely to be asked. This helps to resolve most of the
       customers doubts in their first visit to your site.

     9. Ensure that each page on your website has appropriate titles
     and keywords so that your customer can find their way back to
     your site if they lose the bookmark.

     Thank You

     Alexis Kenne

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Description: It is the search engines that finally bring your website to the notice of the potential customers. When a topic is searched for, nearly instantly, the search engine will sift through the millions of pages it has indexed and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.