2008 Silver Leaf Awards Winners
DIVISION 1: COMMUNICATION MANAGEMENT CATEGORY 2: COMMUNITY RELATIONS Therese Mickelson, ABC City of Coquitlam Active Coquitlam Launch Campaign Coquitlam, BC Award of Merit CATEGORY 5: MEDIA RELATIONS Martine Lévy DDB Public Relations/The Ontario Science Centre Ontario Science Centre Presents Titanic: The Artifact Exhibition Toronto, ON Award of Merit Jennifer Schipper Environics Communications Inc. Safe Kids Week 2007: Splash into Safety Toronto, ON Award of Excellence Diana Robinson Diana Robinson & Associates/ Multiprint Beyoncé and the Canadian Launch of Deréon Guelph, ON Award of Merit Martine Lévy DDB Public Relations/Canadian Blood Services Canada Hosts the World Toronto, ON Award of Excellence
2008 IABC Canada Silver Leaf Awards
CATEGORY 6: MULTI-AUDIENCE COMMUNICATIONS Gladys Johnsen WorkSafe BC “Slow Down” Campaign Richmond, BC Award of Merit CATEGORY 7: MARKETING COMMUNICATIONS Denise Proulx Farm Credit Canada Farm Credit Canada Awareness Program Regina, SK Award of Excellence Martine Lévy DDB Public Relations/BSH Home Appliances Ltd. Thermador Debuts in Canada 2007-2008 Program Toronto, ON Award of Excellence Amanda Fickling London Life Insurance Company Quadrus Group of Funds Enhancements London, ON Award of Excellence Marlene McNaughton DDB Public Relations/City of Edmonton/Edmonton Economic Development Corporation Edmonton’s “Succeed Sooner” Campaign Edmonton, AB Award of Excellence Janet Wile, ABC, APR, MC Barrick Gold Corporation Unlock the Value Toronto, ON Award of Excellence Tracey Bochner Paradigm Public Relations/Schick Canada/Boom Marketing/Real Interactive Are Your Breasts Online: The Launch of the Booby Wall Toronto, ON Award of Merit
2008 IABC Canada Silver Leaf Awards
CATEGORY 8: ISSUES MANAGEMENT & CRISIS COMMUNICATION Colleen O’Leary Newfoundland & Labrador Nurses’ Union Nursing Shortage Campaign St. John’s, NL Award of Merit Catherine Parry Toronto Hydro-Electric System Ltd. Summer Challenge for Business Toronto, ON Award of Excellence Alison George, Janet Grodvich, Stephanie Scutella, Laura LaMontagne & Daniel Tisch, APR Argyle Communications/Peanut Bureau of Canada Peanuts: Friend or Foe? Food Allergy Education for the Peanut Board of Canada Toronto, ON Award of Merit Kim Barbero, ABC Carah Worldwide Consulting Inc./RasGas Company Limited A Unified Approach to Crisis Response Vancouver, BC Award of Merit CATEGORY 9: EMPLOYEE/MEMBER COMMUNICATIONS Ronald Kustra, ABC Alberta Medical Association Negotiations 2006 Communication Management Edmonton, AB Award of Merit Claire Watson, ABC, APR, & Team FCC Farm Credit Canada How to Create an Extraordinary Customer Experience: Phase 2, Being Intentional Regina, SK Award of Excellence Eduarda Hodgins, ABC, Mary-Lynn Jacoby & Alexandra Schaff Insurance Corporation of British Columbia Conversations North Vancouver, BC Award of Excellence
2008 IABC Canada Silver Leaf Awards
CATEGORY 10: HR & BENEFITS COMMUNICATIONS Tina Young Mercer (Canada) Ltd./Rogers Communications Inc. Getting in the Game: Creating Employee Engagement in Rogers Wealth Accumulation Program Toronto, ON Award of Merit CATEGORY 11: STRATEGIC COMMUNICATION PROCESSES Claire Watson, ABC, APR, & Team FCC Farm Credit Canada How to Create an Extraordinary Customer Experience: Phase 2, Being Intentional Regina, SK Award of Merit CATEGORY 13: SPECIAL EVENTS Catherine Parry Toronto Hydro-Electric System Ltd. Fashion Thrills Without the Chills Toronto, ON Award of Merit Diana Robinson Diana Robinson & Associates/Multiprint Beyoncé and the Canadian Launch of Deréon Guelph, ON Award of Excellence
2008 IABC Canada Silver Leaf Awards
DIVISION 2: SKILLS CATEGORY 17: ELECTRONIC AND DIGITAL COMMUNICATION Jim Kingdon ChangeMakers Marketing Communications/Workers’ Compensation Board of Manitoba SAFE Work: Spot the Hazard Interactive Website Winnipeg, MB Award of Excellence Amanda Soulodre Western Grains Research Foundation Farmer Customizable Website Saskatoon, SK Award of Merit CATEGORY 19: PUBLICAITONS Kathleen Thurber Alberta Heritage Foundation for Medical Research Redesigning AHFMR Research News Edmonton, AB Award of Merit CATEGORY 20: WRITING Janet Wile, ABC, APR, MC Barrick Gold Corporation Keeping Those Tires Rolling Toronto, ON Award of Merit
2008 IABC Canada Silver Leaf Awards
DIVISION 3: CREATIVE CATEGORY 22: OTHER GRAPHIC DESIGN Catherine Krever Smart Systems for Health Agency GET CAUGHT! Toronto, ON Award of Merit CATEGORY 25: PHOTOGRAPHY Judy Lewis Strategic Objectives/Cadbury Cadbury Chocolate Couture Collection Fashion Show Toronto, ON Award of Merit Joan Lister HealthComm Inc./Ontario Potato Board Would you Believe….Potatoes? Mississauga, ON Award of Merit CATEGORY 26: ADVERTISING (TRADITIONAL MEDIA) Marlene McNaughon DDB/Western Canada Lottery Corporation LOTTO 6/49 “Interrupted Meeting” Edmonton, AB Award of Excellence
2008 IABC Canada Silver Leaf Awards