DESCRIPTION OF SPEECH: Speech to address the opening of a new business/division. WHOM SPEECH IS SUITABLE FOR: Company CEO, President, etc.; public face of company/division to employees (HR director, PR head, etc.), etc. We could have spent a lot more time planning for [New Business/Division Name]. We could have spent many more months—even years—compiling statistics, meeting with consultants, plotting strategies, studying the market. Of course, we have engaged in some preparation for this new [business/division] but, at some point, you just have to jump in and do it. We could spend the rest of our careers trying to plan for every single possibility. When, years from now, everyone in [industry, ala “the flipper industry”] is crediting [Business’ “Players” names, ala, “CEO Fred Jones and Sales Manager Candy Cornne”] for the resounding success that [New Business/Division Name] has become, the truth of the matter is that the [industry] itself was the reason for the new venture. Sure, [“Jones and Cornne,” etc.] deserve credit for figuring it out, but the real genius behind [New Business/Division Name] , if you can call it that (which you really can’t), is the fact that [name a fact or facts prompting new venture, ala “in two or three years, telecommunications is really going to take off and, in order to take advantage of that, a new business needs to start preparing now”; “the Southeast region of the U.S. is going to lead the nation in Widget sales by 2006]. So in a way, we’ve been pushed into this venture, even if we’re not fighting it—much like Paula Poundstone’s mom, or at least her fictional mom. Poundstone’s routine goes like this: "My mom said she learned how to swim. Someone took her out in the lake and threw her