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New Business Opening Speech

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A speech marking the opening of a new business/division (literary in tone)

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									DESCRIPTION OF SPEECH: A speech marking the opening of a new business/division
(literary in tone).

WHOM SPEECH IS SUITABLE FOR: CEO, President, etc. Emily Dickinson once wrote, “Not knowing when the dawn will come, I open every door.” And that is the reason for [New Biz/Division Name]. We have opened the door marked [New Biz/Division Name] and it is only one in a long string of doors we are opening and will be opening in the future. When [Company Name] happens across a door of opportunity, it’s part of our method of operation to turn that knob. Actually, it’s a bit misleading to put it that way—to make it sound like we just stumbled upon this opportunity, this door. We were looking for doors. Analyzing the industry, researching just where they may lie. You might even say we opened many smaller doors in order to reach this great big one. I don’t mean to get carried away explicating Ms. Dickinson’s insightful line—as they say about any good writing, it speaks for itself. But the point is, the only way to find a productive course of action is to spring into action. Hence, [New Biz/Division Name]. To change metaphors here, I’d like to quote Ralph Waldo Emerson: “Do not go where the path may lead, go instead where there is no path and leave a trail.” [New Biz/Division Name] might not have been what each of you, or our competitors, expected from [Company Name]. It might not come as too much of a surprise to those closely watching [Name of Industry(ies)], but a new venture such as this has a way of making waves. [Company Name] probably didn’t need [New Biz/Division Name] to t
								
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