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EXPERIENCE THE MAGIC ABU DHABI by wuxiangyu

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 Head office: PO Box 94000, Abu Dhabi, United Arab Emirates Tel: +971 2 444 0444 Fax: +971 2 444 0400 info@adta.ae
    UK office: No. 1 Knightsbridge, London SW1X 7LY Tel: +44 207 201 6400 Fax: +44 207 201 6426 UK@adta.ae
Germany office: Goethestr. 27 60313, Frankfurt, Germany Tel: +49 692 9 925 390 Fax: +49 892 3 662 199 Germany@adta.ae
                                                                                                                        ABU DHABI   EXPERIENCE THE MAGIC
Abu Dhabi is the Gulf’s premier business                   Abu Dhabi has rapidly growing manufacturing              and improved on an on-going basis to further
destination. It is the capital of the United Arab          and services sectors. The emirate’s great wealth         reinforce Abu Dhabi’s position as one of the
Emirates and the country’s cultural, political             and high level of disposable income makes it             world’s top MICE venues.
and economic heart. One of the world’s top                 a vast and expanding market for a wide range                Incoming event organisers can count on a
oil producers and an economic powerhouse                   of imported technology, goods and services               comprehensive range of professional support
of global stature, the emirate has long been a             - and the high level of economic and population          services: experienced destination management
magnet for business travellers. Abu Dhabi                  growth point to an even more healthy demand in           companies, show organisers, stand contractors,
has the facilities to rival any city in the world,         future.                                                  translation services, PR and marketing agencies
as well as an exceptional level of experience                 A major attraction for foreign business is the        etc. Nearly everyone speaks English and getting
in meeting the demanding requirements of the               ongoing liberalisation and internationalisation          around is easy - there are plentiful cheap taxis,
MICE sector. In short, Abu Dhabi provides                  of the economy, which is opening up a range of           many local and international car hire firms and
unrivalled attractions as a venue for all types of         new opportunities in many sectors. Development           specialists in limousine, minibus and coach hire.
business-related events - large and small - from           projects and investments currently under way                The MICE division of the Abu Dhabi
an annual staff get-together, to formal meetings           or in the pipeline in Abu Dhabi have been                Tourist Authority offers free advice, assistance
and conferences, international trade shows                 estimated at a staggering $250 billion. In the           and local knowledge to those considering the
or a rewarding incentive for corporate high                tourism sector alone, the number of hotel rooms          city as a meeting, incentive or exhibition venue.
achievers.                                                 is set to grow from 8,000 to 25,000 by 2015.             It can offer support with bid presentations and
                                                              Besides the dynamism and potential of                 site inspections, provide information material
The Abu Dhabi Advantage                                    the Abu Dhabi market, the emirate presents               and promotional literature and help boost
Abu Dhabi has a strong, growing economy and                business travel specialists and MICE organisers          delegate numbers through its offices in Germany
the world’s highest per capita GDP. The emirate            with a rare combination of benefits - the                and the UK. The authority can also help secure
is the third largest oil producer in the Gulf, after       facilities and services of a leading international       support from key industry and tourism leaders
Saudi Arabia and Kuwait, and has some 10% of               business centre coupled with the attractions and         and assist with any government liaison that may
the world’s known crude oil reserves.                      recreational possibilities of a luxurious tourist        be required.
   The authorities are actively engaged in a               destination.                                                The government’s commitment to the MICE
long term programme of diversification and                    These assets are being built up, enhanced             sector is well illustrated by the staging of the

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Middle East’s largest business travel exhibition        including rapid baggage handling, immigration         Meetings and Conferences
in Abu Dhabi. GIBTM (Gulf Incentive,                    and customs formalities. To ensure these              Abu Dhabi offers a wide choice of venues to
Business Travel & Meetings Exhibition) is               high standards are maintained as passenger            suit business meetings and conferences of any
organised by Reed Travel Exhibitions and held           throughput grows, Abu Dhabi International             size, from an exclusive in-house brainstorming
under the auspices of the Abu Dhabi Tourism             Airport is undergoing a massive $6 billion            session to large scale conventions of up to 3,000
Authority.                                              development programme. The first phase of this        delegates.
                                                        expansion will raise annual passenger handling           For many events, Abu Dhabi’s hotels offer
Location and Accessibility                              capacity to 20 million by 2010, ultimately            the ideal solution, providing accommodation,
Abu Dhabi is strategically positioned at the            increasing to 50 million when the gigantic            meeting facilities and recreational attractions
heart of one of the most rapidly developing             project is completed..                                in a single location, thus simplifying logistical
regions of the world, the gateway to the                   One of the key aims of the airport                 arrangements and maximising networking
prosperous oil-rich markets of the Gulf                 development programme is to facilitate the            opportunities.
Cooperation Council (UAE, Saudi Arabia,                 ambitious expansion plan of Etihad Airways, the          Event organisers will find the hotels offer
Oman, Qatar, Bahrain and Kuwait), other Arab            Abu Dhabi-based national airline of the UAE.          a combination of quality and value, as well as
countries, Iran, Asian subcontinent, East Africa,       Etihad’s route network will continue to grow          all the facilities needed to stage a professional
Central Asia and the CIS. The rapidly emerging          rapidly in future with many new destinations          conference or meeting. All have experienced,
economies of this region boast a combined               planned or in the pipeline. Etihad has a target       multi-lingual staff dedicated to the needs of
population of around 1.3 billion.                       of 70 destinations by 2010. The number of             corporate and business clients. They will be
   The city is equally accessible from the main         international airlines serving Abu Dhabi is           pleased to work closely with your company’s
business centres of Europe, Asia and Africa, a          expected to grow dramatically in coming               project coordinators to ensure everything runs
natural meeting point at the crossroads of three        years in line with growing demand, bilateral          with clockwork precision.
continents. Flight times are around 7 hours from        agreements and airport capacity expansion.               While standards of client service are
Europe and 10 from the Far East.                        The emirate’s second international airport at         uniformly high, the choice of venues available
   One of Abu Dhabi’s key advantages                    Al Ain is also being expanded in a $20 million        is highly diverse. Options range from business
compared with many leading business travel              development programme.                                hotels to leisure resorts or - as in most cases
destinations is its efficient airport operation,                                                              - hotels offering a combination of both business

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and resort facilities. Venues can be as central or          rapidly in coming years, with the addition of             IP camera and broadcast camera connectivity.
remote as any event organiser could wish. There             Four Seasons, Shangri-La, Fairmont and other                 Similar professional equipment and facilities
are hotels in the city, in the desert at Liwa, in the       leading names.                                            are available at Abu Dhabi’s other leading
interior oasis at Al Ain or the more isolated self-            Abu Dhabi’s flagship venue is without                  hotels, all of which boast fully equipped business
contained beach resorts at Al Jazira or Jebel               doubt the world-renowned Emirates Palace                  centres, in-room high speed internet connections
Dhanna.                                                     Conference Centre, the most luxurious and                 and flexible meeting facilities.
   Abu Dhabi’s hotels play an important                     technologically advanced meeting facility in                 When the work is done, the hotels offer
role as focal points in the emirate’s social life,          the region. Its conference facilities include a           meeting delegates an outstanding range of
serving as venues for all types of banquets,                spectacular auditorium with seating for 1,200             restaurants featuring cuisine from around the
business receptions, weddings and other such                guests, a main ballroom that can accommodate              world, as well as bars, pubs and night-clubs.
events. They are therefore exceptionally well               up to 2,800 and an extensive range of 48 meeting          Recreation facilities include pools, health spas,
experienced in handling large scale catering                rooms including a media centre and business               gyms and, in many cases, private beaches.
requirements and all the other support services             centre.                                                      Abu Dhabi’s meeting facilities are not limited
essential to a smooth-running business function.               In addition, six large terraces and a variety of       to hotels. Other extremely well equipped venues
   Among potential hotel venues, Abu Dhabi                  pre-function areas provide many possibilities for         include the UAE Armed Forces Officers Club,
has developed a number of its own top quality               breaks, cocktail receptions and banquets. Set on          which has several dedicated conference halls.
hotel brands that match the highest international           100 hectares of beautifully landscaped park with          The new Abu Dhabi National Exhibition Centre
standards of service and facilities - names like            several open lawns and its own beach, Emirates            complex will also feature dedicated conference
Emirates Palace, Rotana and the more boutique-              Palace offers spectacular outdoor venues for              facilities for 1,200 people, banqueting areas and
scale Danat.                                                gala dinners and creative events.                         more than 30 high-specification meeting rooms.
   Many international hotel brands are also                    State-of-the-art technology is available in
well represented in Abu Dhabi, names familiar               all meeting and function rooms and each comes             Incentives
to business travellers such as InterContinental,            fully equipped with a projector, motorised                One of the major challenges incentive travel
Hilton, Sheraton, Novotel, Millennium,                      screen, plasma screens, microphones, audio-               organisers face is to find destinations that
Meridien, Crowne Plaza, Mercure Grand and                   visual systems, wireless and wire data systems,           are new, different and offer the potential for
Howard Johnson. This portfolio is set to grow               special sound system, video conferencing system,          creating a special experience for their delegates,

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yet at the same time have all the necessary back-          of the time (any peak hour jams can easily be              henna painting, falconers with their birds,
up services to ensure that arrangements and                avoided), so delays and itinerary upsets - the             calligraphers, shisha pipes and more.
logistics fall into place seamlessly. This is a rare       bane of incentive organisers’ lives - are much                Remember that Abu Dhabi is not just a city,
combination; novelty is not always compatible              less likely than in many destinations                      but an emirate with about the same land area
with hassle-free efficiency.                                  The DMCs operating in Abu Dhabi include                 as Ireland or Austria. It offers many potential
   In this regard, Abu Dhabi stands out from               both indigenous companies and the local                    incentive venues, such as the ancient oasis city of
the crowd by meeting both criteria. Incentive              operations of companies based in other emirates,           Al Ain on the Oman border with its magnificent
organisers can be assured that the combination             such as Dubai or Sharjah, some with up to 20               forts and date plantations, overlooked by Jebel
of sunshine, luxury accommodation, superb                  years’ experience in catering to the needs of              Hafeet, the highest mountain in the country. To
sports and recreational facilities and a                   European and other overseas incentive clients.             the south, Liwa is another historic oasis town.
welcoming and liberal lifestyle, together with the            But a successful incentive is not just about            This is the gateway to the vast desert known as
spice of an Arabian adventure, offers immense              logistics. Abu Dhabi’s history and culture offer a         the Empty Quarter. Here delegates can unwind
appeal to would-be delegates. It’s also worth              world of creative possibilities.                           by camping beneath the stars, on top of 100m
noting here that there are no restrictions on                 For room drops, consider rugs, miniature                high sand dunes.
women’s clothing and that alcohol is permitted             dhows, spices, Arabic coffee pots, silverware,                What about a desert safari by 4X4 vehicle?
in Abu Dhabi.                                              worry beads, gold, jewellery, frankincense,                These can include dune driving lessons, sand
   Equally important for incentive organisers              dates and sweets. The region offers countless              skiing or sand boarding and camel riding, before
is the fact that Abu Dhabi has a number of                 interesting and unusual gift ideas. Many of these          enjoying the spectacular desert sunset and an
highly qualified and experienced destination               trinkets will also fit perfectly into delegate gift        Arabian barbeque with entertainment.
management companies (DMCs) capable of                     packs.                                                        Another idea is to take to the water, perhaps
putting together customised and innovative                    Greet delegates with performances of the                on a Corniche dinner cruise by dhow or motor
incentive programmes … and then implementing               traditional ayyalah or harbiyah celebration                cruiser, or go island hopping to some of Abu
them with quiet efficiency.                                dances and serve Arabic coffee. Arrange a                  Dhabi’s 200 natural islands. With sunshine and
   Such efficiency is helped by the fact that              Gala Dinner with a difference; perhaps an                  warm water guaranteed, the emirate is great
getting around Abu Dhabi is easy. The city is              outdoor feast in a Bedouin tent in the desert              for fishing, diving, water-skiing, jet-skiing,
compact and the traffic moves smoothly most                or on the beach, complete with belly dancers,              windsurfing, scuba diving and snorkelling.

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   Golf is a perennial favourite incentive activity        the venue for such major trade exhibitions               is now underway. While located on the site
and the emirate has the ideal weather and fine             as IDEX, the world’s largest defence show                of the existing Abu Dhabi International
courses. You can arrange for your delegates to             (25,000 visitors), and the ADIPEC petroleum              Exhibition Centre, careful planning will ensure
have a day out at the Abu Dhabi Golf Club and              industry fair (1,000 exhibitors) In addition             no disruption to shows planned during the
Abu Dhabi Golf & Equestrian Club or, for a                 there are many smaller specialised shows such            construction process.
more novel experience, to play on the sand at Al           as ADIHEX, the Abu Dhabi International                      The new Abu Dhabi National Exhibition
Ghazal Golf Club.                                          Hunting & Equestrian Exhibition, the                     Centre complex will include 57,000 square
   Why not time your incentive to coincide                 Abu Dhabi International Motor Show, the                  metres of gross exhibition floor space, a massive
with one of the many events staged in Abu                  Environment Show and IFEX , an exhibition of             21,000 square metres visitor concourse and
Dhabi each year? This could be an exhibition               interior design and furniture.                           7,500 square metres of multi-purpose halls.
or conference relevant to your industry or                    However, the emirate is now poised for                   The complex will also feature dedicated
something more recreational, like the PGA Abu              a new era of growth and development as a                 conference facilities for 1,200 people, banqueting
Dhabi Golf Championship, horse racing, the                 regional and international trade fair hub. The           areas and more than 30 high-specification
Red Bull Air Race, UAE Jet Ski Championship,               new Abu Dhabi National Exhibitions Company               meeting rooms. Built in the U-shape that has
UAE Wooden Power Boats Championship,                       (ADNEC) was created in 2005 to act as the                proved successful in the best venues in the
Formula One and Formula 2000 Power Boat                    catalyst for a major boost to the exhibitions            world, the Centre will have a central landscaped
Grand Prix or Al Ain Aerobatic Show and FAI                industry in terms of both facilities and support         plaza for outdoor events.
Grand Prix.                                                services, as well as in the number, diversity and           The focal feature of the complex will be
   The bottom line is that Abu Dhabi offers                prestige of events staged in the emirate.                an iconic soaring tower that will curve above
immense scope for creatively crafted incentives               A key priority of ADNEC is to undertake               the Centre and look out to the sea. Innovative
and the DMCs and ADTA’s own specialist                     a major development programme to ensure                  in its design, the tower is a bold architectural
MICE unit stand ready to develop solutions that            that Abu Dhabi has world class exhibition and            statement that reflects ADNEC’s plans to
meet all requirements.                                     convention facilities providing state-of-the-art         become one of the world’s leading venues.
                                                           efficiency and convenience for event organisers,            Four of the world’s leading exhibition
Exhibitions                                                exhibitors and delegates alike.                          organising companies have become ‘Foundation
Abu Dhabi is already well established as                      The development of a major new facility               Partners’ with ADNEC, signing long-term

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agreements for shows at the new venue. Reed             experiences to satisfy any taste. All the major         a federation and became a unified independent
Exhibitions, CMP Information, IIR (Middle               cuisines of the world are well represented.             sovereign state in 1971. Besides Abu Dhabi,
East) and DMG World Media have committed                Likewise, options range from formal fine dining         the largest constituent of the UAE in both area
to a combined total of 30 shows.                        to relaxed fast food.                                   and population, the other emirates are Dubai,
                                                           Many restaurants offer an authentic taste of         Sharjah, Ajman, Ummm Al Quwain, Ras Al
Relaxation and Recreation                               Arabia and the Middle East with cuisine from            Khaimah and Fujairah. The Ruler of Abu
Even business visitors and MICE delegates               throughout the region including North Africa,           Dhabi, Sheikh Khalifa bin Zayed Al Nahyan, is
need time to relax - and Abu Dhabi is the ideal         Lebanon, Egypt and Iran. Local specialities             also the President of the UAE. He succeeded his
destination, whether you’re look for action and         include slow cooked spiced lamb, served on a            father, Sheikh Zayed bin Sultan Al Nahyan, as
adventure, a new cultural experience or just            bed of rice, fish, chicken, stuffed vine leaves,        both Ruler and President when the latter passed
taking it easy.                                         salads, hummous and tabouleh all feature                away in 2004.
   Abu Dhabi enjoys year-round sunshine and             prominently.
the clean, placid Arabian Gulf is a dream for              Abu Dhabi’s hotels offer an extensive range          Business Hours
those who enjoy water sports, fishing or the            of lively bars, pubs and nightclubs, many of            Sunday-Thursday is the working week, with the
simple pleasures of lounging on the beach by the        them themed and featuring live music. These             weekend on Friday (the Islamic holy day) and
poolside.                                               include both western-style clubs playing up-to-         Saturday. Most banking, embassy and other
   Both Abu Dhabi and Al Ain have many                  the-minute music and venues offering a more             official business is conducted in the morning/
superb modern shopping centres. From clothing           traditional experience, with Middle Eastern             early afternoon. Shopping hours vary but many
and jewellery to electronics, the most luxurious        bands, belly dancers and shisha pipes.                  smaller outlets take a long lunchtime ‘siesta’,
designer brands are on show at bargain prices.                                                                  opening from around 09:30 to 13:00 then again
Many of these shopping palaces are located close        Essential visitor information                           from 16:30 to 21:30. The major shopping malls
to the city’s traditional souks. Here, visitors         Abu Dhabi & the United Arab Emirates                    stay open throughout the day but don’t open
can buy traditional carpets, pottery, gold and          Abu Dhabi is the name of both the capital city          until about 14:00 on Fridays.
trinkets, taking the opportunity to sharpen up          of the United Arab Emirates (UAE) and the
their negotiating skills in the process.                largest of the seven individual emirates that           Climate
   Abu Dhabi offers a wide range of culinary            make up the country. The UAE was created as             Abu Dhabi has a sub-tropical arid climate with

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year-round sunshine. Temperatures range from              Electricity                                                regional destinations
10°C - 30°C in winter and can reach as high as            220/240 volts AC 50Hz. Socket type is square
48°C in summer. Rainfall is infrequent, usually           three-pin 13 amp (as used in the UK). All hotels           Getting Around
confined to a few winter showers.                         are able to supply suitable adaptors as required.          Apart from organised tours, most visitors rely
                                                                                                                     on taxis in the urban areas. These are plentiful,
Customs Allowances                                        Food and Drink                                             inexpensive and can be flagged down at the
The duty free allowance for each visitor entering         Every type of regional and international cuisine           roadside. Al Ghazal, NTC and Fast Cars run
the country is 2,000 cigarettes or 400 cigars or          is available in Abu Dhabi, but pork products               fleets of more upmarket vehicles that can be
2kg of tobacco and a ‘reasonable amount’ of               are prohibited by Islam. Alcohol is available in           booked in advance. Bus services link Abu Dhabi
perfume. Non-Muslim adults may also bring                 hotels and certain clubs, but not elsewhere. Tap           with Al Ain and Dubai and there is a shuttle
in two litres of spirits and two litres of wine.          water is safe and bottled water easily available.          from the city centre to the airport. There are
Visitors are not charged customs duty on                                                                             many reputable car hire companies (including
personal effects they bring into Abu Dhabi.               Getting There                                              well known international names) with offices
                                                          Abu Dhabi International Airport is some 7                  around Abu Dhabi and Al Ain and/or at the
Dress Code                                                hours from Western Europe and 10 hours from                airport. Car hire may also be arranged via the
Lightweight summer clothing is suitable most              the Far East. Currently undergoing a massive               hotels.
of the year, but some warmer garments may be              expansion project, it offers a full range of
needed for the winter evenings and strong air             services including an award-winning Duty Free              Health
conditioning. The attitude to dress in Abu Dhabi          operation, VIP meet and assist service, car hire           No health certificate or special immunisations
is relaxed, but visitors (men as well as women)           desks and efficient city transfers by taxi, shuttle        are required, unless you have visited a
should show respect for local culture and                 bus or hotel limousine. Abu Dhabi is home base             country infected by cholera or yellow fever
customs in public places by avoiding excessively          to Etihad Airways, one of the world’s fastest              within 14 days prior to arrival. The quality
tight or revealing clothing. Context is important.        growing carriers. A total of some 50 airlines link         of healthcare in Abu Dhabi is high and most
Bikinis and beachwear are perfectly acceptable            the emirate to all quarters of the globe. Al Ain,          common medications and health products are
in the appropriate environment (but not in the            the emirate’s second city, also has a modern               available from local pharmacies, often without a
city centre)                                              international airport, which mainly serves                 prescription.

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                                                         English-language broadcasts.                            back by about eleven days per year. During
Language                                                                                                         Ramadan, visitors should refrain from eating,        Tipping
The official language is Arabic, but English is          Passport and Visa                                       drinking and smoking in public during daylight       Hotel restaurants add a 16% service charge to
widely spoken and understood. A wide range               Requirements                                            hours. Hotels cater to their non-Muslim guests       the menu tariff which is incorporated into the
of European languages are spoken within the              Citizens of most developed countries, including         by opening restaurants not exposed to public         customer’s bill. An additional small tip will be
hospitality industry.                                    Western Europe, North America, Australasia,             view. Other religions are respected and Abu          greatly appreciated, but is optional. Outside
                                                         Japan etc, are granted free visit visas on arrival.     Dhabi’s cosmopolitan population support many         hotels10% is adequate. Taxi drivers do not
Money, Currency and                                      Holders of passports from other countries must          places of worship, including Christian churches.     expect a tip, but will be pleased to keep any
Credit Cards                                             secure visas through a UAE-based sponsor, such                                                               change.
The UAE Dirham is linked to the US dollar at             as a hotel or business contact, prior to travel.        Safety
a rate of around US$1 to Dhs.3.67. There are             Passports must be valid for a minimum of 6              Abu Dhabi benefits from one of the lowest            Women Visitors
no exchange restrictions and the currency is             month from date of arrival.                             crime rates in the world. It is a safe destination   Female visitors, whether travelling alone or in
freely convertible. Abu Dhabi has an extensive                                                                   enjoying political stability. Normal precautions     a group, experience no special restrictions of
network of local and international banks, as             Photography                                             should be observed.                                  dress or behaviour in day-to-day life in Abu
well as many specialist foreign exchange outlets         Photography of military installations,                                                                       Dhabi. Women play a full and active part in the
which offer the most competitive rates. All major        government buildings, police facilities, airports       Telecommunications                                   life of the country and foreign women visitors
credit cards are accepted, though cash may               and other sensitive locations is prohibited.            Staying in touch is easy. Telecommunications         can be assured they will be readily accepted and
secure better bargains in the smaller shops.             Photography of local women without their                provided by the state owned Etisalat are             welcomed.
                                                         permission is not permitted.                            excellent. Mobile phone reception is generally
Newspapers and TV                                                                                                good in the main population centres. Most
There are three daily English language                   Religion                                                major hotels offer in-room high speed internet
newspapers: Gulf News, The Khaleej Times and             The UAE is an Islamic country and Islam plays           connections in addition to well equipped
Gulf Today. Some international newspapers and            an integral role in the life of its citizens. Prayers   business centres.
magazines are available in hotel bookshops and           take place five times per day. The dates of the
supermarkets. Most major hotels offer a range of         Holy Month of Ramadan and other Islamic                 Time Difference
satellite TV channels. Local channels also have          festivals depend on the lunar calendar and move         GMT + 4 hours.

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               Abu Dhabi
                                                Ras Al Khaimah

                                         Umm Al Quwain
                                               Ajman
                                            Sharjah
                                           Dubai
                                                                 Fujairah




                           ABU DHABI
                                                       Al Ain
Jebel Dhanna




                            Liwa Oasis




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