Download Logo CHILDREN’S CHOICE EXPANDS TO SOUTHERN CALIFORNIA AN TRAVIS JONES TO HEAD UP NEW KITCHEN OPERATIONS Former Green Kidz Founder Joins Children’s Choice School Lunch Team as Co Sustainable Lunch Program Statewide 08.10.2009 – Huntington Beach, CA -- Children's Choice, the privately-held sustainable school lunch company, has appointed Chef Travis Jones to head up the Twitter Pitc new Southern California operation as demand for the company's program is A healthier sc Los Angeles! expanding statewide. The addition of Jones speaks to the company's mission and commitment to provide local, sustainable kid-approved lunches to student News Facts customers throughout California and beyond. This summer's expansion into SF Bay Are Captions: Southern California comes on the heels of the company's 70 percent growth during Children's C 1)Chef Travis Jones in the new Children's the past school year, including nearly 30 new schools that have signed on with Choice Huntington Beach, CA kitchen. company st Children's Choice as their preferred school lunch provider in Southern California Children's C alone. signed on fo year. Chef Travis Jones, a native of Southern California and the Chef Founder of Green Kidz--a Founder of Southern California school lunch company renowned for its vegetable-purée-rich restaurant o entrées--knows the area's school lunch market better than most. As a chef and head of ne entrepreneur who grew Green Kidz to a 16-school operation with specialties such Chef Travis as his 13-vegetable marinara, Jones knows how tough the school lunch industry Choice is pa can be. and food co Angeles are "We made kids and moms really happy. Unfortunately we didn't have the financial company's means to keep the company going. Joining Children's Choice allows me to keep my Resource Li dream alive and do so with a family-owned company that is so very committed to this mission of feeding kids well, supporting local farms and growers and exemplifying Tags mindful business practices," Jones says. "A door closed for me, but a wonderful one Green, kids, has opened and I am so very proud to be a part of this terrific team." Sustainable, school food Jones, along with Children's Choice founder and CEO Justin Gagnon, and Executive Chef for Northern California Charlie Prosch, also believes in the importance of serving locally "grown" lunches. Sourcing the freshest ingredients and products from green businesses that range within 150 miles of the company's three kitchens, Children's Choice has built a statewide network of preferred providers, called Choice Partners. From Earthbound Farms in Northern California to Heritage Milk in Southern California, the company selectively sources vendors that are in sync with sustainable business practices and offer 'clean label' products. Jones, with his extensive culinary and restaurant background, is no stranger to the organic food industry. He served as the CEO/partner of an organic restaurant company, Stillwater Restaurants, which features a white tablecloth restaurant and three eclectic cafés, located in Los Angeles and Orange County. Jones's tenure also includes kitchen time as Executive Chef at P.F. Chang's and Executive Sous Chef at the St. Regis Hotel in Monarch Beach. His fast-paced restaurant career demonstrated to Jones the importance of quality ingredients and scratch cooking. "What I really believe we're doing is bringing it back to the way food used to be made -- real food from real ingredients prepared by chefs in real kitchens. We're making food the way your grandmother would have done 30 years ago," Jones explains. "Cooking from scratch allows us to control exactly what goes into the food. We source sustainable ingredients from local suppliers and all of our ingredients are scrutinized by our Registered Dietician to make sure the label is clean, but that's just the beginning. The real benefit in scratch cooking is in providing a flavor experience that is perfectly tailored to the palates of our children." About Children's Choice: Founded in 1992 and reinvented in 2003, Children's Choice serves sustainable school lunches featuring organic, all-natural, kid-friendly ingredients and family recipes to over 70 schools in the San Francisco Bay Area. Serving an average of 7,000 lunches daily, Children's Choice is the first company of its kind in the Bay Area to focus solely on school lunch and continues to lead the industry with innovations in their online pre-ordering website, www.ChoiceLunch.com, and their efforts to promote sustainable school lunch. Short URL: http://pitch.pe/20985 About Children's Choice About Children’s Choice: Founded in 1992 and reinvented in 2003, Children’s Choice serves sustainable school lunches featuring organic, all-natural, kid-friendly ingredients and family recipes to over 70 schools in the San Francisco Bay Area. Serving an average of 7,000 lunches daily, Children’s Choice is the first company of its kind in the Bay Area to focus solely on school lunch and continues to lead the industry with innovations in their online pre-ordering website, www.ChoiceLunch.com, and their efforts to promote sustainable school lunch. Milestones: 2004: Nation’s leading school lunch ordering system is live 2005: 25th school signs on with Children’s Choice 2007: Awarded Green Business... More Info Contacting Children's Choice Children's Choice 569 San Ramon Valley Boulevard Danville, CA 94526 925.837.0104 Website: http://www.choicelunch.com Press Contact Adrienne Martin Office: 510.654.5400 Email: firstname.lastname@example.org Twitter: http://twitter.com/adriennemartin Interview Request Adrienne Martin Office: 510.654.5400 Email: email@example.com Product Sample Request Adrienne Martin Office: 510.654.5400 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.