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CHILDRENS CHOICE EXPANDS TO SOUTHERN CALIFORNIA AND TAPS CHEF TRAVIS JONES TO HEAD UP NEW KITCHEN OPERATIONS

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                                            CHILDREN’S CHOICE EXPANDS TO SOUTHERN CALIFORNIA AN
                                            TRAVIS JONES TO HEAD UP NEW KITCHEN OPERATIONS
                                            Former Green Kidz Founder Joins Children’s Choice School Lunch Team as Co
                                            Sustainable Lunch Program Statewide

                                            08.10.2009 – Huntington Beach, CA -- Children's Choice, the privately-held
                                            sustainable school lunch company, has appointed Chef Travis Jones to head up the       Twitter Pitc
                                            new Southern California operation as demand for the company's program is               A healthier sc
                                                                                                                                   Los Angeles!
                                            expanding statewide. The addition of Jones speaks to the company's mission and
                                            commitment to provide local, sustainable kid-approved lunches to student
                                                                                                                                   News Facts
                                            customers throughout California and beyond. This summer's expansion into                 SF Bay Are
Captions:                                   Southern California comes on the heels of the company's 70 percent growth during         Children's C
1)Chef Travis Jones in the new Children's   the past school year, including nearly 30 new schools that have signed on with
Choice Huntington Beach, CA kitchen.
                                                                                                                                     company st
                                            Children's Choice as their preferred school lunch provider in Southern California        Children's C
                                            alone.                                                                                   signed on fo
                                                                                                                                     year.
                                                                                                                                     Chef Travis
                                            Jones, a native of Southern California and the Chef Founder of Green Kidz--a
                                                                                                                                     Founder of
                                            Southern California school lunch company renowned for its vegetable-purée-rich
                                                                                                                                     restaurant o
                                            entrées--knows the area's school lunch market better than most. As a chef and
                                                                                                                                     head of ne
                                            entrepreneur who grew Green Kidz to a 16-school operation with specialties such
                                                                                                                                     Chef Travis
                                            as his 13-vegetable marinara, Jones knows how tough the school lunch industry            Choice is pa
                                            can be.                                                                                  and food co
                                                                                                                                     Angeles are
                                            "We made kids and moms really happy. Unfortunately we didn't have the financial          company's

                                            means to keep the company going. Joining Children's Choice allows me to keep my
                                                                                                                                   Resource Li
                                            dream alive and do so with a family-owned company that is so very committed to this
                                            mission of feeding kids well, supporting local farms and growers and exemplifying      Tags
                                            mindful business practices," Jones says. "A door closed for me, but a wonderful one    Green, kids,
                                            has opened and I am so very proud to be a part of this terrific team."                 Sustainable,
                                                                                                                                   school food

                                            Jones, along with Children's Choice founder and CEO Justin Gagnon, and Executive
                                            Chef for Northern California Charlie Prosch, also believes in the importance of
                                            serving locally "grown" lunches. Sourcing the freshest ingredients and products from
                                            green businesses that range within 150 miles of the company's three kitchens,
                                            Children's Choice has built a statewide network of preferred providers, called
                                            Choice Partners. From Earthbound Farms in Northern California to Heritage Milk in
                                            Southern California, the company selectively sources vendors that are in sync with
                                            sustainable business practices and offer 'clean label' products.


                                            Jones, with his extensive culinary and restaurant background, is no stranger to the
                                            organic food industry. He served as the CEO/partner of an organic restaurant
                                            company, Stillwater Restaurants, which features a white tablecloth restaurant and
                                            three eclectic cafés, located in Los Angeles and Orange County. Jones's tenure also
                                            includes kitchen time as Executive Chef at P.F. Chang's and Executive Sous Chef at
                                            the St. Regis Hotel in Monarch Beach. His fast-paced restaurant career
                                            demonstrated to Jones the importance of quality ingredients and scratch cooking.
"What I really believe we're doing is bringing it back to the way food used to be made
-- real food from real ingredients prepared by chefs in real kitchens. We're making
food the way your grandmother would have done 30 years ago," Jones explains.
"Cooking from scratch allows us to control exactly what goes into the food. We
source sustainable ingredients from local suppliers and all of our ingredients are
scrutinized by our Registered Dietician to make sure the label is clean, but that's just
the beginning. The real benefit in scratch cooking is in providing a flavor experience
that is perfectly tailored to the palates of our children."


About Children's Choice:


Founded in 1992 and reinvented in 2003, Children's Choice serves sustainable
school lunches featuring organic, all-natural, kid-friendly ingredients and family
recipes to over 70 schools in the San Francisco Bay Area. Serving an average of
7,000 lunches daily, Children's Choice is the first company of its kind in the Bay Area
to focus solely on school lunch and continues to lead the industry with innovations in
their online pre-ordering website, www.ChoiceLunch.com, and their efforts to
promote sustainable school lunch.


Short URL:
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About Children's Choice
About Children’s Choice:
Founded in 1992 and reinvented in 2003, Children’s Choice serves sustainable
school lunches featuring organic, all-natural, kid-friendly ingredients and family
recipes to over 70 schools in the San Francisco Bay Area. Serving an average of
7,000 lunches daily, Children’s Choice is the first company of its kind in the Bay Area
to focus solely on school lunch and continues to lead the industry with innovations in
their online pre-ordering website, www.ChoiceLunch.com, and their efforts to
promote sustainable school lunch.


Milestones:
2004: Nation’s leading school lunch ordering system is live
2005: 25th school signs on with Children’s Choice
2007: Awarded Green Business...


More Info


Contacting Children's Choice
Children's Choice
569 San Ramon Valley Boulevard
Danville, CA 94526
925.837.0104
Website: http://www.choicelunch.com

Press Contact
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com
Twitter: http://twitter.com/adriennemartin

Interview Request
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com

Product Sample Request
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com




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