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MOBSTIL EXPO

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					                            Spring 2009’s most important
                            Furniture and Decoration Fair




POLUS CENTER, CLUJ-NAPOCA
                    z
      April 2 – 5 , 2009
                                                    EVENT ORGANIZER:
                                          MOBSTIL EXPO
                                                    Editia l
                                                 - Concept -



    MOBSTIL EXPO – most important Fair for Furniture and Decoration – Spring 2009


•   MOBSTIL EXPO Fair – the first edition – addresses a luxury and above average market segment and clients that are willing
    to confer unique style to their surroundings;

•   MOBSTIL Expo is not a classic furniture fair, but pays particular attention to detail, offering visitors a wide range of
    accessories, ornaments and plants that enliven the environment;

•   Visitors can admire and buy interior and exterior specific decoration products, classic and modern furniture, unique
    furniture, wooden products, textiles and art objects;

•   The "MOBSTIL" concept will be launched within Polus Center, an elegant and classy location between locations in Cluj-
    Napoca, distinguished by a special atmosphere.




                            EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                             MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                             MOBSTIL 28 – 5 mai 2009 Sala Center /
                    MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                               MOBSTIL EXPO
                                                     - Thematic -

THEMATIC
                                                        •    Interior / exterior decoration:
                                                               •    Carpets, rugs, velvet and plush decoration;
•   Furniture for housing:
                                                               •    Yards for goods and furniture;
      • Bedrooms;
                                                               •    Curtains, drapes, window blinds and assembly systems;
      • Dining rooms;
                                                               •    Wallpapers;
      • Salons;
                                                               •    Ornamental wrought iron;
      • Sitting rooms;
                                                               •    Interior stairs, railings;
      • Rooms for children and youth;
                                                               •    Mirrors;
      • Kitchens;
                                                               •    Art objects: paintings, statues, china, candlestick;
      • Libraries, bookstands;
                                                               •    Ornamental pieces: ornamental glass, silver metal jars;
      • Cloakrooms, storage spaces;
                                                               •    Lighting: reading lamps, ornamental lighting fixtures, modern
•   Furniture for public spaces:                                    and classical luster, chandeliers, brackets, standard lamps,
      • Offices;                                                    other lighting;
      • Restaurants;                                           •    Fireplaces;
      • Hotels;                                                •    Interior finishing;
•   Sanitary and accessories:                           •    Materials and accessories for the furniture industry;
      •    Accessories for bathrooms and toilets;       •    Functional and ornamental accessories for furniture;
      •    Furniture for bathrooms;                     •    Art furniture, painted furniture, unique items;
      •    Mirrors;                                     •    Plants and plant arrangements;
•   Inside and outside doors;                           •    Design for furniture.




                                 EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                                  MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                                  MOBSTIL 28 – 5 mai 2009 Sala Center /
                         MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                               MOBSTIL EXPO
                                 - Business Card -



MOBSTIL – business card


•   STYLE – Mobstil Fair, the first edition, stresses on luxury, the outstanding style of the
    exhibited furniture objects, as well as on remarkable accessories and furnishings;

•   MODERNISM – The exhibition has a progressive theme, including, besides regular items of
    furniture, furnishings and unique art, futuristic decoration and stands out through
    innovative colour and shape;

•   LIGHT and COLOUR – The furniture and accessories presented at Mobstil Expo are
    emphasized by volumes’ distinction, volumes brought together under an unique empire of
    light.




                 EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                  MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                  MOBSTIL 28 – 5 mai 2009 Sala Center /
         MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                            MOBSTIL EXPO
                                              - For exhibitors -



Why becoming exhibitor at MOBSTIL EXPO ...
    "Inspiration and imagination are enhancing style, without a doubt!''


•   The perfect opportunity to display your products and gain maximum visibility!
•   The attendance to MOBSTIL EXPO represents a real chance for promoting and launching products to targeted audiences
    and allows exhibitors to study the market in terms of competition offer;
•   The fair partners will gain important promotion, before and during the exhibition, in all media – television, newspapers,
    radio, Internet, outdoor;
•   In addition to the many promotion advantages mentioned in the partnership packages, the partner status will highlight
    one’s major role on the Romanian market, but also the image for that company;
•   Also, Mobstil Expo offers a ''matchmaking” program, enhancing the establishment of contacts and business partnerships.




                              EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                               MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                               MOBSTIL 28 – 5 mai 2009 Sala Center /
                      MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                MOBSTIL EXPO
                                  - For exhibitors -




Product/collection launching


•   MOBSTIL EXPO organizers offer exhibitors, in the second day of the fair, the opportunity to
    launch a product, a range of products or an unique collection;


•   It is a perfect occasion for exhibitors to invite their business partners and colleagues to attend
    this portfolio renewal;


•   The event will take place within an auspicious background, music and cocktails will create an
    elegant atmosphere.




                  EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                   MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                   MOBSTIL 28 – 5 mai 2009 Sala Center /
          MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                             MOBSTIL EXPO
                                                 - For visitors -



Why visit MOBSTIL EXPO…
    “What happens when design classics and today’s most innovative ideas meet?”


•   The fair will bring together both the latest trends in furniture and furnishings and classic designs, the latter addressing
    clients that wish to remake the fastidious atmosphere of classic salons;

•   One can find within Mobstil Expo unique items of furniture, manually painted furniture, art items addressing a mature
    public that values style in space decoration;

•   The raw materials used by exhibitors in manufacturing range from different wood substances, forged iron and rattan to
    leather and furs;

•   This is where you will find inspiration and experience what is going on in today’s world of design!




                              EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                               MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                               MOBSTIL 28 – 5 mai 2009 Sala Center /
                      MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                              MOBSTIL EXPO
                                    - Proposal -




Exhibitors are offered:
 Indoor area (without construction):

          Row space  115EURO/mp + TVA;

          Corner space  125EURO/mp + TVA;

          3 sides-open space  130EURO/mp + TVA;

 Exhibition catalogue referral – A5 formatting (2000 copies);

 Exhibitors list refferal on www.mobstilexpo.ro.




                EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                 MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                 MOBSTIL 28 – 5 mai 2009 Sala Center /
        MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                              MOBSTIL EXPO
                                             - Strategic partner -




•   Press conference speech;
•   Exhibition area: 20 sqm central stand;
•   200 fair invitations;
•   Logo on the background banner at press conference – 4/1.5 m;
•   Outdoor banners logo - central location of Cluj-Napoca;
•   Led-screen logo – Mihai Viteazul Square;
•   Event banner logo – exhibition entrance;
•   Logo on advertising pop-ups for the exhibition area;
•   Advertising layout in the exhibition catalogue – second cover, A5 formatting;
•   Event’s press kit – logo placement;
•   Logo on advertising layouts published by media partners;
•   Partner referral in all press statements and event’s newsletter;
•   Logo on 800 promoting posters, 35 X 50 formatting;
•   Logo on promoting flyers – which are to be spread in high traffic areas in Cluj-Napoca;
•   Logo and banner on www.mobstilexpo.ro, link-ed towards partner’s website;
•   Partner’s advertising presentations will be delivered together with the event’s press kit at the Info Desk.




                               EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                                MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                                MOBSTIL 28 – 5 mai 2009 Sala Center /
                       MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                              MOBSTIL EXPO
                                                - Main partner -




•   Exhibition area: 16 sqm central stand;
•   100 fair invitations;
•   Logo on the background banner at press conference - 4/1.5 m;
•   Outdoor banners logo - central location of Cluj-Napoca;
•   Led-screen logo - Mihai Viteazul Square;
•   Event banner logo – exhibition entrance;
•   Logo on advertising pop-ups for the exhibition area;
•   Advertising layout in the exhibition catalogue – 1 page, A5 formatting;
•   Event’s press kit – logo placement;
•   Logo on advertising layouts published by media partners;
•   Partner referral in all press statements and event’s newsletter
•   Logo on 800 promoting posters, 35 X 50 formatting;
•   Logo on promoting flyers – which are to be spread in high traffic areas in Cluj-Napoca;
•   Logo and banner on www.mobstilexpo.ro, link-ed towards partner’s website;
•   Partner’s advertising presentations will be delivered together with the event’s press kit at the Info Desk.




                               EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                                MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                                MOBSTIL 28 – 5 mai 2009 Sala Center /
                       MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                           MOBSTIL EXPO
                                                  - Partner -




•   Exhibition area: 12 sqm central stand;
•   50 fair invitations;
•   Logo on the background banner at press conference - 4/1.5 m;
•   Outdoor banners logo – central location of Cluj-Napoca;
•   Event banner logo – exhibition entrance;
•   Logo on advertising pop-ups for the exhibition area;
•   Advertising layout in the exhibition catalogue – 1/2 page, A5 formatting;
•   Event’s press kit – logo placement;
•   Logo on advertising layouts published by media partners;
•   Logo on 800 promoting posters, 35 X 50 formatting;
•   Logo on www.mobstilexpo.ro, link-ed towards partner’s website;
•   Partner’s advertising presentations will be delivered at the event’s Info Desk.




                             EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                              MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                              MOBSTIL 28 – 5 mai 2009 Sala Center /
                     MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                            MOBSTIL EXPO
                       - Special guiding system -




Logo placement on special arrows, designed to guide visitors
towards one’s stand (placed each meter)


       TOTAL: 50 euro + VAT/piece




              EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
               MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
               MOBSTIL 28 – 5 mai 2009 Sala Center /
      MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                         MOBSTIL EXPO
             - Advertising materials delivery -




Flyers, folders and catalogues will be distributed, at request, within Info
Desk or by contracted hostesses.

         TOTAL: 250 euro + VAT




           EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
            MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
            MOBSTIL 28 – 5 mai 2009 Sala Center /
   MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                            MOBSTIL EXPO
        - Exhibition catalogue  promoting mark -




Special bookmark, according to client’s presentation layout, to be distributed within
fair’s catalogue (1000 copies)

        TOTAL: 250 euro + VAT




              EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
               MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
               MOBSTIL 28 – 5 mai 2009 Sala Center /
      MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                         MOBSTIL EXPO
                                         - Media campaign -


MOBSTIL EXPO will be promoted as follows:

Magazines (January-March 2009):
  Media partners: Domus, Caminul, Casa mea, Good Homes, Casa Construct, Real Estate Magazine;
  Other media partners: Casa din Casa, Arhitext Design, Confort Magazin, Ideal Decor, Casa si Gradina, Revista Proiect,
  Monitorul de Cluj, Clujeanu, Foaia Transilvana, Gardianul, J’adore, 24 Fun, WOW.
Radio (February-March 2009):
   Radio Transilvania: spots;
TV (February-March 2009):
   TVR1 (spots);
On-line (December-March 2009):
   The following sites:
    www.hiparion.com, www.4interior.ro, www.edecor.ro, www.focusfinanciar.ro, www.incasa.ro, www.decostyle.ro,
   www.casesigradini.ro, www.arhitextdesign.ro, www.casa-construct.ro, www.confortmagazin.ro, www.idealdecor.ro,
   www.deconews.ro, www.revista-proiect.ro, www.1001case.ro, www.artline.ro, www.time4news.ro, www.cluj4all
   (homepage).




                           EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                            MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                            MOBSTIL 28 – 5 mai 2009 Sala Center /
                   MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                      MOBSTIL EXPO
                                      - Media campaign -


Outdoor (January-March):
 Ledscreen – Airport – new terminal – spot, 120 spreads/day;
 Ledscreen – Mihai Viteazu Square – spot , 480 spreads/day, for 30 days;
 Monopoly Media Network – ledscreens:
     • Airport – 2 ledscreens;
     • McDonald’s Manastur, Mihai Viteazul – 2 ledscreen-uri;
     • Inmedio Network– 5 ledscreen-uri;
     • Supermarkets – Billa, Carrefour, Metro;
 Billboards: Fabricii Street – towards Real Supermarket; OMV Gilau, A16; Aurel Vlaicu Bridge; the billboard across the
  Airport; Turzii Street across OMV;
 Backlite – Independentei Bulevard;
 Meshes: Baratiu, 30;
 Banner on Polus Center bridge;
 50 posters, 50/70 cm formatting – within Polus Center;
 Flyers spread – centre of Cluj-Napoca;
 Other posters.


Press conference  event launching.




                        EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                         MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                         MOBSTIL 28 – 5 mai 2009 Sala Center /
                MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti
                                         MOBSTIL EXPO
                                                - Contact -

  Event organizer:




                                                                                   With support from:


          Angelica Iva – General Manager
               Mobile: 0722.333.401
        e-mail: angelica.iva@proactivebc.ro

       Simona Andronic – Event coordinator
                Mobile: 0730.005.954
      e-mail: simona.andronic@proactivebc.ro
                www.mobstilexpo.ro

      Phone: 021.2302192, Fax: 021.2314147
167, Floreasca Road, 4 th floor, 1st District, Bucharest
              office@proactivebc.ro




                           EXPO EXPO / 28 –- 8 2-5, 2009 Polus Center / Cluj-Napoca
                            MOBSTIL EXPO / April mai2009 / Sala Polivalenta /
                            MOBSTIL 28 – 5 mai 2009 Sala Center /
                   MOBSTIL MOBSTIL / EXPO /31 31mai 2009 //PolusPolivalenta / BucurestiBucuresti

				
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