Cisco Systems Promotion _EUP-xxx by liuhongmei

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									Cisco Systems Promotion EUP2-094
ELOB Education – EMEA – Available for 1 Tier Sales



To:             Europe, Middle East & Africa (EMEA) Partners/Service Providers
From:           EMEA Promotions
                Tel: +44 208 756 8112; Email: mailto: euro-help@cisco.com

Date:    From 1st August 2000 to 31st July 2001
.........................................................................


                  Schools: The ¨ Wired-Classroom ¨ promotion
A. Overview
This document describes the second phase of Cisco’s FY01 EMEA Education Initiatives, specifically a new
promotion designed to help develop the school market with our Global, Multi-Country and In-Country
Systems Integrators.
The objective of this promotion is to help our resellers to increase substantially our market-share within the
school market and to enable profitable & sustainable education business with focussed education partners.

Please note that ONLY Cisco Resellers who are members of the Cisco Academic program can use this
special promotion. For details of how to apply, please contact your local CAM.



B. Market Opportunity
There are in Europe over 350,000 schools, less than half of them are connected properly to the internet and
only 25% have an intranet infrastructure connecting all classrooms. Romano Prodi and his EC
commissioners launched recently a strategic plan called E-Europe, and one of the key initiatives is to connect
at High Speed all the EU 15 nations schools to the Internet by the end of 2001. This is a huge opportunity for
Cisco with a business potential estimated at over 250M$.

However, these school deals are highly competitive since the solutions sold are mainly commodity products
and services, and do not require a high level of expertise and value add. Cisco and its partners have to
provide their customers (Ministries of Education , schools districts,..) with a value proposition designed
specifically to address their needs.

C. The Wired Classroom model
 Eligibility: Resellers must be enrolled in the Cisco Academic Program and support Cisco Networking
      Academy initiatives.
      Refer to the Appendix list attached for product eligibility within the bundles.
     Program Validity: from 1st August 2000 to 31st July 31st 20001.
     Bundle Components: For the packages described in each table, the discount will be applied to as
      many of the items purchased as long as one combination of components listed in the tables is included in
      the order.
     Cisco is fully committed to education. This specific program(EUP2-093) is focusing on Schools,
      while the ongoing Education program(EUP2-068) has been specifically designed for Higher Education
      and research.




Confidential                                 Page 1                                                   24/09/2011
The ¨Wired Classroom¨ Promotion and Solution Model:

A. SCHOOL ON LINE EXPRESS:
The Internet can profoundly change the way students learn in the school classroom. Access to computers and
networks motivates students and encourages independent learning and autonomy. The emergence of new
applications at Scool, create the demand for high speed connectivity and more band-with.

Getting Connected: here are many ways to connect to the Internet. Schools can start "small," but should
keep in mind scalable connectivity options that will accommodate an increasing number of users without
requiring entirely new networking solutions. -Europe’s white paper recommends connection at high speed
Broadband,..) for all EU schools by 2001




Example of configuration



Note: Special Offer on All 800 Routers!
A Special additional rebate of 7% off Wholesale List Price applies to all purchases of 800 series routers
sold into SCHOOLS for the duration of this program. (incorporated into bundles below – not incremental).


1. Pony Express Bundle:

                                           Bundle Switch + Router
Items                              WS C2924 (C,M) XL            Router 801-2-3-4
Basic Education Discount               Up to 11%                  Up to 11%
Additional Switching/Router Discount   Up to +6%                     +7%
Wired Classroom Discount                   4%                        +10%
Total                              Up to 21% off WLP      Up to 28% discount off WLP
Note: The above table extra discounts will be applied when both items purchased


2. Orient Express Bundle

                                              Bundle Switch + Router
Items                                        2924 (C,M) XL               Router 1720/50
Basic education discount %                     Up to 11%                   Up to 11%
Additional Switching Discount                  Up to +6%                        0
Wired Classroom discount                         +4%                         +10%
Total                                  Up to 21% discount off WLP when both items purchased




Confidential                                 Page 2                                            24/09/2011
3. Europe Express Bundle

                                           Bundle Switch + Router
Items                                  2924/48/80G                Router 2611-21
Basic education discount %              Up to 11%                    Up to 11%
Switching Discount                      Up to +6%                       0%
Wired Classroom discount                   +4%                         +10%
Total                         Up to 21% discount off WLP when both items purchased




B. E-LEARNING:
The Internet can profoundly change the way students learn in the school classroom. Over 70 million people
are receiving an education on the Internet this year. One day, training for every job on earth will be available
on the Internet. Are you ready? What is E-Learning? E-learning is Internet-enabled learning. Components
can include content delivery in multiple formats, management of the learning experience, and a networked
community of learners, content developers and experts. E-learning provides faster learning at reduced costs,
increased access to learning, and clear accountability for all participants in the learning process. In today's
fast-paced culture, organizations that implement e-learning provide their work force with the ability to turn
change into an advantage.
Take advantage of this following bundle E-Learning solution:




Example of configuration


Campus E-Learning :

                                               Bundle Switch + IPTV and/or IPVC
Items                         2924/48/80G-4003 series IPTV-3415-START OR IPVC-3510-MCU
Basic education discount %           Up to 11%                        Up to 11%
Switching Discount %                 Up to +6%                        Up to +6%
Wired Classroom discount               +4%                               +4%
Total                         Up to 21% off WLP when Switch + IPTV Option purchased together



Confidential                                 Page 3                                                   24/09/2011
C. FREE PHONE CALLS:
This option is only available to Education partners who are certified to sell IP Telephony Solutions

Who receives the majority of School phone calls? And how much of your budget is consumed by telephone
charges? In most cases the answers are other schools , colleges, universities or your regional school
authority!

With Voice over IP , the answer to the second question would be none! VOIP allows telephone calls to be
carried , for free, over the WAN: National or District education network, or your service provider VPN.

There are 3 ways Cisco can provide a VOIP solution:
- Connect existing telephones and PBX systems to the WAN using routers, such as 26xx, with Voice
   interface
- Use the latest Selsius IP PBX
- Use IP telephone software on your computer with a speaker and microphone.




Example of configuration




                                                Bundle Switch + Router + IP phone
                                Cat 2924-4003           Router 1750-2611-3611   IP-Phone 12SP-MCS7830-VSC2700
Basic education discount %        up to 11%                 up to 11%                    up to 11%
Switching Discount               Up to +6%                       0                           0%
Wired Classroom discount             +4%                      +10%                         +10%
Total                                Up to 21% off WLP discount when all three items purchased




Confidential                              Page 4                                                      24/09/2011
Wired Classroom promotion : Overall Terms and Conditions- 2 tier :
1. This offer is applicable to any valid transactions reported on Point of Sale 1st August
    2000 to 31st July 2001
2. Rebate Claim must quote "EUP2-094, Edu Wired
3. The offer will not affect the purchase price from Cisco on purchase orders or inventory
    valuation.
4. All promotional pricing will be reimbursed as credit based on ’rebate claims’ submitted.
    Rebate claims can be submitted any time throughout the promotional period. The
    rebate will be reimbursed by credit memo as soon as the unit volume claimed has been
    validated against the most recent POS report from the distributor. All claims must
    submitted within 30 days of the end of promotion.
5. Demo orders will be reimbursed through the normal ‘demo’ reimbursement process for
    the theater.
6. The SmartNet or any Cisco Maintenance /service for product(s) purchased related to
    products on this promotion will be based on the regular list price of the hardware
    product, not on the special promotional price.
7. Cisco Systems reserves the right to add, modify, change, improve, or discontinue any
    product on this listing without notice. Cisco reserves the right to end any promotion
    without prior notice.
8. Rebate claims not complying with ALL conditions of the program will not be accepted.
9. Rebates will only be paid against Cisco products sourced either directly from Cisco or
    through an authorised EMEA distributor who, in turn, has sourced the product directly
    from Cisco.
10. Rebate amounts are only applicable in conjunction with the Wholesale List Price shown
    in the promotion. Any changes to the WLP render the promotion invalid.
---------------------------------------------------------------------------------------------------------------
REMINDER: Please note that only Cisco Partners who are members of the Cisco Academic program
can use Cisco Academic programs. For details of how to apply, please contact your local CAM.



Questions and Answers
Q1.     Who is eligible for the program?
        Only resellers who are part of the Academic program – Contact your Channel Account Manager for
        further info
Q2.     Can this promotion be combined with CTMP or demo discount?
        No. For further information , pls contact your Channel Account Manager
Q3.     Can I order one or many of the products listed in the bundles with their accessories?
        Yes. If you want to buy a Catalyst 2924, including an extra uplink, and extra memory you will get up to
        4 % on ALL!
Q4.     If you want to design different technical configurations
        Please consult with your company engineering team, or ultimately call your Channel Account
        Manager to get a Cisco SE involved if appropriate, but all components in the bundle must be
        purchased in order to obtain total discount.
Q5.     On the Academic program running since Q1-FY00, +6% discount is already granted on all
        switches? Is the Wired classroom extra discount comes on top of the 17% for switches?
        No. The Wired Classroom extra discount comes on top of the standard education discount .
        Example: if you purchase the Europe express bundle, and you are a premier partner you will get a
        total of 21% discount off WPL on the following specific bundle: Switch 2924/48/80G + Router 2611-
        21
Q6.     Are you limited to purchasing only one of each product at the Wired Classroom discount?
        No. You can buy any quantity you wish, as long as you buy at least one product of each specified
        product within the bundle. Example: If you are an academic reseller and wish to purchase the


Confidential                                 Page 5                                                   24/09/2011
        Campus E-Learning bundle, including 12 Catalysts 2924, 1 Catalyst 2980G , 2 IPTV3415Start, the
        Wired Classroom 21% extra discount will be applied to the overall order.
Q7.     What does mean the 49% special discount on the router series 800?
        You will have a special pricing of 8% discount on all purchases of 800 series routers for schools. On
        top, when bundled with a switch as described in the document, for example the Pony Express, you
        will get up to 28% (28+7= 35% off WLP)


                                               Appendix
This appendix document, describes the eligible products/reference numbers included in the promotion.
The products accessories are also included in the promotion.

Part Description                                                         Part Number

Router 801-4

ISDN BRI/Ethernet Router                                                 CISCO801
ISDN BRI/Ethernet Router, NT1                                            CISCO802
ISDN BRI/Ethernet Router, 4 Port Hub, 2 Analog Ports                     CISCO803
ISDN BRI/Ethernet Router, NT1, 4 Port Hub, 2 Analog Ports                CISCO804
Cisco 800 Series, 4 MB Flash Mini-Card                                   MEM800-4F=
Cisco 800 Series, 8 MB Flash Mini-Card                                   MEM800-8F=
Cisco 800 Series, 4 MB DRAM DIMM                                         MEM800-4D=
Cisco 800 Series, 8 MB DRAM DIMM                                         MEM800-8D=
Cisco 800 Spares and Accessories
Cisco 800 Universal, External AC Power Supply Spare                      PWR-800-WW1=
Cisco 801-804 Series IOS IP Plus                                         S8CP-12.0.5T
Cisco 801-804 Series IOS IP Plus                                         S8CP-12.0.5T=
Cisco 801-804 Series IP/Plus IPSec56                                     I8CHL-12.0.5T
Cisco 801-804 Series IP/Plus IPSec56                                     I8CHL-12.0.5T=

Router 1700 series

Cisco 1700 4-MB Flash                                                    MEM-1700-4F
Cisco 1700 4-MB to 8 MB Mini-Flash Card Factory Upgrade                  MEM1700-4U8MFC
Cisco 1700 4-MB to 8 MB Mini-Flash Card Upgrade                          MEM1700-4U8MFC=
Cisco 1700 4-MB to 16 MB Mini-Flash Card Factory Upgrade                 MEM1700-4U16MFC
Cisco 1700 4-MB to 16 MB Mini-Flash Card Upgrade                         MEM1700-4U16MFC=
Cisco 1700 4-MB Mini-Flash Card                                          MEM1700-4MFC=
Cisco 1700 8-MB Mini-Flash Card                                          MEM1700-8MFC=
Cisco 1700 16-MB Mini-Flash Card                                         MEM1700-16MFC=
Cisco 1700 16- to 20-MB DRAM Factory Upgrade                             MEM1700-16U20D
Cisco 1700 16- to 24-MB DRAM Factory Upgrade                             MEM1700-16U24D
Cisco 1700 IOS IP plus                                                   SW17CP-12.0.1X=
Cisco 1700 IOS IP/Firewall plus IPSEC 56                                 INT17CHL-12.0.1X
Cisco 1700 IOS IP/Firewall plus 3DES                                     INT17CHK2-12.0.1X
Cisco 1750 Model                                                         CISCO1750
Cisco 1750-2V                                                            CISCO1750-2V


Router 2611

Dual Ethernet Modular Router with Cisco IOS IP Software                  CISCO2611
4-port low speed (128 Kbps max.) async/sync serial network module        NM-4A/S
8-port low speed (128 Kbps max.) async/sync serial network module        NM-8A/S
4-Port ISDN-BRI Network Module                                           NM-4B-S/T
4-Port ISDN-BRI with NT-1 Network Module                                 NM-4B-U
8-Port ISDN-BRI Network Module                                           NM-8B-S/T
8-Port ISDN-BRI with NT-1 Network Module                                 NM-8B-U
24- to 32-MB DRAM Factory Upgrade for the Cisco 2600 series              MEM2600-24U32D
24- to 48-MB DRAM Factory Upgrade for the Cisco 2600 series              MEM2600-24U48D



Confidential                                Page 6                                                 24/09/2011
Part Description                                                           Part Number

Catalysts 2900 series

 Catalyst 2926T Fixed Switch, 24-10/100 RJ-45, 2 100BaseTX                 WS-C2926T
 Catalyst 2926F Fixed Switch, 24-10/100 RJ-45, 2 100BaseFX                 WS-C2926F
 Catalyst 2926GS Fixed Switch, 24-10/100 RJ-45, 2 1000BaseSX               WS-C2926GS
 Catalyst 2926GL Fixed Switch, 24-10/100 RJ-45, 2 1000BaseLX/LH            WS-C2926GL
 Catalyst 2924 XL autosensing Fast Ethernet switch with 24 switched
10BaseT/100BaseTX ports                                                    WS-C2924-XL-A or -EN
 Catalyst 2924C XL autosensing Fast Ethernet switch with 22 switched
 10BaseT/100BaseTX ports and two switched                                  WS-C2924C-XL-A or –EN
 1000BaseSX GBIC                                                           WS-G5484=
 1000BaseLX/LH GBIC                                                        WS-G5486=
 Catalyst 2948G Switch, fixed 48- 10/100 FE, 2- 1000BaseX (GBIC)           WS-C2948G
 1000Base-SX GBIC module                                                   WS-G5484 =
 1000Base-LX/LH GBIC module                                                WS-G5486 =
 1000Base-ZX GBIC module                                                   WS-G5487=
 600W Redundant AC Power System with DC Power Cables                       PWR600-AC-RPS-CAB
 600W Redundant AC Power System without DC Power Cables                    PWR500-AC-RPS-NCAB
 Catalyst 2980G                                                            WS-C2980G

Catalysts 4003 Series

 Catalyst 4003 common equipment: three-slot chassis, Supervisor,
1-AC Power Supply, Fan tray, Rack Mount kit                                WS-C4003-S1
 Catalyst 4003 common equipment: three-slot chassis, Supervisor,
1-AC Power Supply, Fan tray, Rack Mount kit (spare)                        WS-C4003=

Catalyst 4000 10/100 Fast Ethernet module, 48-ports (RJ-45) (spare)        WS-X4148-RJ(=)
Catalyst 4000 E/FE/GE module, 2-GE (GBIC), 32-10/100 FE (RJ-45)(spare)     WS-X4232-GB-RJ(=)
Catalyst 4000 Gigabit Ethernet module, 6-ports (GBIC) (spare)              WS-X4306-GB(=)

Catalyst 4000 10/100 Fast Ethernet Base module, 32-ports (RJ-45) with
modular uplink support (spare)                                             WS-X4232-RJ-XX(=)

 Catalyst 4000 100 Fiber Fast Ethernet Uplink Daughter module, 4-ports
(MT-RJ) multimode 100Base-FX (spare)                                       WS-U4504-FX-MT(=)

Catalyst 4000 GE module, Server Switching 18-ports (GBIC) (spare)          WS-X4418-GB(=)
1000Base-SX "Shortwave" GBIC module (Multimode only)                       WS-G5484
1000Base-LX/LH "Long haul" GBIC module (Multimode or Singlemode)           WS-G5486
1000Base-ZX "Extended Range" GBIC module (Singlemode)                      WS-G5487
Catalyst 4000 fan tray (spare)                                             WS-X4004=
Catalyst 4000 AC Power Supply (spare)                                      WS-X4008=
Catalyst 4000 Dual AC Power Supply Option                                  WS-X4008/2
Catalyst 4000 Rack Mount Kit (spare)                                       WS-X4099=
Catalyst 4000 Supervisor engine I, Console (DB-25), Mgt. (RJ-45) (spare)   WS-X4012=
Mini-RMON Agent License




Confidential                              Page 7                                         24/09/2011

								
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