Gamification by learnguy

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									GAMI-
FICA-
TION
– a presentation about how
we can use game mechanics
in areas that aren’t a game



Martin Thörnkvist, @thornkvist
www.mediaevolution.se
                                 C’n’B, Cologne, 23 June 2011
Agenda
Gamification
Game mechanics
Why gamify?
Do’s and dont’s
Examples
Definition
  Gamification
 ”The process of applying
  the basic elements that
   make games fun and
  engaging to things that
aren’t considered a game.”
         Gamification
Game mechanics
    Why we’re playing
Points
Why we’re playing
Levels
Why we’re playing
Badges
Why we’re playing
Leaderboards
  Why we’re playing
Challenges
 Why we’re playing
Rethink!
Ozma Game Design
Rewards
Why we’re playing
5 good reasons
    Why gamify?
Increased use
    Why gamify?
Increased loyalty
      Why gamify?
Influencing use
     Why gamify?
Viral sharing
    Why gamify?
Identification
    Why gamify?
Again, together
   Mechanics + reasons
       ”It’s the process of
implementing game mechanics
 into non-gaming scenarios in
     order to better engage
audiences and solve problems”
          Gamification
Do’s and don’ts
What to think about before you start
      It’s hard
What to think about before you start
Not pointification
  What to think about before you start
Not too simple
What to think about before you start
      Surprise
What to think about before you start
  Be concrete
What to think about before you start
        Forecast
Still on planet earth, but more engaging
 ”while the last decade
was the decade of social,
 this decade will be the
 decade when the game
  framework is built”
               - Seth Priebatsch
 ”By 2015, more than 50
percent of organizations
that manage innovation
  processes will gamify
    those processes”
                  - Gartner
   ”Anywhere there are
  people to be motivated,
 you can use gamification.
I you’re not, you’re leaving
    money on the table”
                   - Rajat Paharia
                   =
                  Summary
Call on the basic human need to compete and play
       It’s not only about points and badges
            Think before you implement
  Thanks.
martin@mediaevolution.se
 www.mediaevolution.se
      @thornkvist

								
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