Using Social Networks to Build Your Blog's Community Part 3

Using Online Social Techniques To Build Your Blog’s Community Netroots Nation July 19, 2008 About Cheryl Contee   Fission Strategy: Web 2.0/social media communications and outreach I’m also Jill Tubman @ JackandJillPolitics.com    Years of experience helping businesses and nonprofits launch blogs Biz blogs: Avaya, Lenovo, Verizon, PG&E Non-profit blogs: Amnesty Int’l, ACLU, IFAW  B.A. Yale; MBA Georgetown What is Web 2.0?  Web 1.0 = Information and Transaction  Web 2.0 = Connecting People to People People The P.O.S.T. Method Objectives Strategy Technology What Works for Promotion  Market Analysis  What role can you play  What niche is unmet or silent  JJP 2006: Straight, Dual Gender, Satire Mentorship  Build diversified support base  Cultivate commenters  Read/respond comments  Thank commenters  Promote commenters   Linklove  Be a part of the conversation  Be not only a creator but a critic Hispanics Online • • • 19.5 million Hispanics online – most are English speaking or bilingual Largest ethnic audience online in U.S. 89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online. • In February 2008 the average Hispanic-American over the age of 11 spent more time online (56%) than watching television (50%) More likely than whites to use IM, Internet TV, Mobile Internet, blogs, and multitask • Top Tier Strategy Models Champions Convenors Dual Pronged Approach Long Tail Strategy Peers Commenters Critics Blog ROI – Forrester Research Cory Doctorow’s Tips    Have a link that’s relevant and permanent Don’t send PDFs Send downloadable (sharable) audio or video    Add a url to photos Offer high-res photos Contact through the stated, preferred means Tie in Other Social Media Tech        SEO: titles, tags, images Contact info on blog RSS e.g. Feedburner Feed subscription via email Auto-twitter feed of posts Facebook: page and personal profile Facebook: events – provide opps to meet you in person Facebook: causes app – members and $$$ Remarkd.com: fundraising integrated with Web 2.0    Friendfeed More Blog Promotion  Integrate blog into your outreach  Send email to your list announcing blog  Send key blog posts to list  Include blog in mailings  Consider Flickr, MySpace and Facebook links  Check comments in all social networks Cheryl Contee http://www.linkedin.com/in/cherylcontee email: cheryl@contee.com mobile: 202.487.8711 twitter: ch3ryl