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					                                             The
                              Minister-President
                          of the federal state of
                             Schleswig-Holstein




              Regional
Development Initiatives
  in Schleswig-Holstein
    Information for urban and rural regions
Published by:

The Minister-President
of the federal state of
Schleswig-Holstein
Staatskanzlei
Düsternbrooker Weg 70
24105 Kiel
Germany

LEG Schleswig-Holstein
Landesentwicklungsgesell-
schaft mbH
Fabrikstraße 7
24103 Kiel
Germany

Investitionsbank
Schleswig-Holstein
Fleethörn 29–31
24103 Kiel
Germany

Technical co-ordination
and editing:
Ludwig Thormählen
and Frank Liebrenz,
Ministerium für ländliche
Räume
Abteilung Landesplanung
(Regional Planning Depart-
ment)
in co-operation with
Jörn Stübinger, LEG Schles-
wig-Holstein and
Birgit Pohl, Schleswig-Hol-
stein Investment Bank

Cartography:
Astrid Dickow
Ministerium für ländliche
Räume,
Abteilung Landesplanung

Translated from the German
by: Linda Fagan-Hos, Dublin

Front-page design and ty-
pesetting:
PHASE ZWO, Kiel

Printing:
dfn – Druckerei Fotosatz
Nord, Kiel

Photos:
Uwe Bock,
Eider-Treene-Sorge GmbH
Gr. Pump,
Hansestadt Lübeck,
Institut Raum & Energie,
Investment Bank,
Thomas Jaspert,
Peter R. Jessen,
LEG Schleswig-Holstein
Photodisc,
Dieter Schneider
Technologie-Region
K.E.R.N. e.V.
title,
Touristikzentrale
Dithmarschen e.V.
WiREG mbH
Wirtschafts- und Aufbauge-
sellschaft
Stormarn mbH

Kiel, July 2000

ISSN 0935-4727

This brochure
has been produced from
recycled paper.

This printed matter has been
published within the scope of
the public relations work un-
dertaken by the Federal State
Government of Schleswig-
Holstein. It may not be used
by political parties, or by per-
sons who are involved in can-
vassing or are assisting in el-
ection campaigns for the pur-
pose of canvassing. This prin-
ted matter may not be used
in forthcoming elections with-
out a time reference in a way
which could be construed as
the Federal State Govern-
ment favouring individual
groups. The parties are per-
mitted to use the printed mat-
ter to brief their own mem-
bers.
Table of contents

        Preface ......................................................................................................................................   2

        Shaping the future with a joint basis for initiatives.............................................................                               3

        How do the regional planning authorities promote state regional
        development and regional development in the federal state? ...........................................                                           8

        Concept developments and implementation processes in the various regions ............... 12

        Integrated development in the municipality of Wiedingharde ............................................ 14

        Future Environmental and Tourism Workshop of the administrative district
        of Nordfriesland ....................................................................................................................... 17

        Regional development concept for Flensburg/Schleswig .................................................... 20

        Sustainable regional development in the “Eider-Treene-Sorge river landscape” ............. 25

        Dithmarschen Tourism Initiative............................................................................................. 30

        Regional development in the Technology-Region K.E.R.N. e.V. ......................................... 33

        Integrated administrative district development in Ostholstein............................................ 37

        Development concept for the region of Lübeck .................................................................... 40

        Regional planning development study for Central Stormarn .............................................. 43

        Regional development concept for the metropolitan region of Hamburg.......................... 45

        Initiatives taken within the framework of rural structural and
        development analyses ............................................................................................................ 49

        How do the LEG and the Investitionsbank support the implementation
        of concept and project ideas?................................................................................................. 52

        LEG Schleswig-Holstein Landesentwicklungsgesellschaft mbH ......................................... 52

        Schleswig-Holstein Investitionsbank ..................................................................................... 55

        Who answers to your questions ............................................................................................ 58

        Bibliography ............................................................................................................................. 60




                                                                                                                                                         1
Preface

                                                            The regional planning authorities support
                                                            these development processes in numerous
                                                            ways. It is therefore a logical step, particu-
                                                            larly now at the beginning of the new phase
                                                            of EU promotion covering the years 2000
                                                            to 2006, to provide information about

                                                            • the importance of regional development
                                                              initiatives within the framework of the
                                                              promotion policy,
                                                            • the role of regional planning and state
                                                              regional planning in respect of regional
                                                              development, concept development and
                                                              project development and of supporting
                                                              the implementation processes as well as
                                                            • the numerous regional initiatives that
                                                              have been launched in Schleswig-
                                                              Holstein, taking the wealth of experience
                                                              they have to offer as a basis.

                                                            In view of this complex subject, it was a
                                                            logical step to publish this brochure
                                                            together with the two institutions which
          Dear Readers,                                     operate throughout the federal state and
                                                            can help the regions draw up and imple-
          Regional development initiatives integrate        ment local and regional project ideas,
          the ideas and plans of a large number of          namely LEG Schleswig-Holstein and
          players across all boundaries. Harnessing         Schleswig-Holstein Investment Bank.
          these forces is a crucial response to global
          challenges.                                       I would like to extend my sincere thanks to
                                                            the numerous representatives of the regions
          The Federal State Government has acted            who were involved in compiling the infor-
          upon relevant findings of the Earth Summit        mation on regional development initiatives
          held in Rio and of EU regional, structural        for the contributions they have made.
          and environmental policy by launching
          various activities. These include the initiati-
          ve taken by the Federal State Government
          “goal: the future of our own federal state”
          as well as the local implementation of            Heide Simonis
          Agenda 21 in Schleswig-Holstein by the            Minister-President of the federal state
          “Kiel Environmental Summit”. The nume-            of Schleswig-Holstein
          rous regional initiatives focusing on the
          future in and beyond Schleswig-Holstein
          are also of special importance. They in-
          clude co-operation in the region of nor-
          thern Germany as well as the close co-
          operation we have with our Danish neigh-
          bours and with the regions of the North
          Sea and Baltic Sea.




2
Shaping the future
with a joint basis for initiatives

         On the threshold to the 21st century: what        • pressing ahead with ecological moderni-
         tasks lie ahead for Schleswig-Holstein?             sation and
                                                           • seizing the opportunities which the Baltic
         When developing the federal state of Schles-        Sea and North Sea co-operation provide.
         wig-Holstein and its regions, the extensive
         changes taking place in the area as a whole       As a platform, “goal: the future of our own
         have to be taken more and more into consi-        federal state” comprises three structural
         deration. There is a growing trend towards        promotion programmes. The three pro-
         economic convergence all over the world. At       grammes form the pillars of “goal”:
         the same time, environmental problems and
         social issues frequently have global dimen-
         sions. This explains why it is becoming in-
         creasingly important to look for joint regio-
         nal solutions that cross boundaries and to                             goal:
         implement them in concerted action.                           the future of our own
                                                                            federal state
         The integration process taking place in Eu-
                                                                 Work for      Growth       The future
         rope within the European Union is also pla-            Schleswig-      and             of
         cing high demands on all parties concerned.             Holstein    employment     rural areas

         This offers huge opportunities for the federal                       Regional
         state of Schleswig-Holstein, for its people                         Programme
                                                                                2000
         and companies, the administrative districts,                         (RP 2000)
         the towns and communes and the regions,
         yet there are also problems which in many
         cases can only be handled jointly.
                                                           • Work for Schleswig-Holstein (ASH)
         What is the federal state of Schleswig-             as additional impetus for promoting em-
         Holstein actually doing?                            ployment and qualifications and as a
                                                             framework of promotion by the European
         The Federal State Government of Schleswig-          Union from the European Social Fund
         Holstein has recognised these challenges            (ESF) for the entire federal state and speci-
         and has taken various measures. The two             fically also in the Target 2 region (see the
         initiatives                                         following map).
         • “goal: the future of our own federal state”
           and                                             • Growth and employment – the Regional
         • the “Kiel Environmental Summit”                   Programme 2000 (RP 2000) as a framework
         are making an important contribution to-
         wards shaping the future of the federal state.    – of the Target 2 promotion from the Euro-
                                                              pean Fund for Regional Development
         The initiative “goal: the future of our own          (EFRE),
         federal state” focuses on                         – of the phasing-out promotion for the for-
         • creating and securing jobs – particularly in       mer Target 5b region from the EFRE,
           new fields of employment and through            – of the infrastructure promotion from the
           new labour organisations                           joint task of “improving the regional eco-
         • orienting vocational qualifications to new         nomic structure” and
           requirements,                                   – supplementary funds appropriated by the
         • promoting future-oriented technologies,            Federal State Government
         • securing the benefits of the information so-    in order to promote growth and employm-
           ciety,                                          ent in structurally weak areas of Schles-
         • strengthening rural areas and moderni-          wig-Holstein by improving its conditions
           sing agricultural structures,                   as a location for business and industry and
         • saving energy and making greater use of re-     by strengthening competitiveness – in par-
           newable energy resources as well as promo-      ticular that of small and medium-sized
           ting further measures for climate protection,   companies.

                                                                                                          3
                 The promotion area of the Regional Pro-                              tations and work, the Environmental Sum-
                 gramme 2000 includes the four regions                                mit decided in August 1999 to establish a
                 “West coast”, “Flensburg/Schleswig”,                                 joint action framework for the implemen-
                 “K.E.R.N.” and “Ostholstein Lübeck” (see                             tation of Agenda 21 in Schleswig-Holstein.
                 the following map).                                                  It integrates the diverse initiatives of nume-
                                                                                      rous players.
                 • The future of rural areas (ZAL)
                   as the framework of structural promotion                           Both initiatives “goal: the future of our own
                   by the European Union from the EAGFL in                            federal state” and the “Kiel Environmental
                   order to strengthen rural areas and                                Summit” with the “Agenda 21” task force
                   modernise the agricultural structure of the                        have two common concerns:
                   entire federal state in connection with the                        • Proposing initiatives: the federal state
                   joint task of “improving the agricultural                            wants to propose and support regional
                   structure and coastal protection”, using                             and local initiatives. As such, it is above all
                   supplementary funds appropriated by the                              a matter of making greater use of “endo-
                   Federal State Government and funds                                   genous potential”, in other words the ac-
                   appropriated by the communes involved.                               tivities in the towns, villages and regions
                                                                                        which make use of the specific local and
                 In order to implement Agenda 21, the “Kiel                             regional amenities and existing capabili-
                 Environmental Summit”, which is managed                                ties. The commitment of the people and
                 by the Minister-President, set up a task force                         their willingness to co-operate is particu-
                 comprising representatives of Schleswig-                               larly important in this context.
                 Holstein and representatives of environ-                             • Crossing boundaries: the initiatives take
                 mental protection associations, industry and                           an integrated approach. They are suppo-
                 the social services sector as well as from the                         sed to contribute towards prompting all
                 ministries.                                                            the parties involved to think and act to-



    ;;;;;;;;;;;;;
                                                                                        gether beyond sector and communal bo-
                 As the interim result of previous consul-                              undaries more so than ever before. To this



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    ;;;;;;;;;;;;;               D E N M A R K




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                                                                                                                 Schleswig-Holstein
                                                                                                             Regional Programme 2000



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                                                                                                               - Promotion regions -
                                                     Flensburg                                                    As at: 9 June 1999




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                                                   Schleswig-Flensburg
                                                   administrative district




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             QQQQ
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                                  Nordfriesland
                               administrative district                                                   B A L T I C       S E E




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    Helgo-                       Dithmarschen
                              administrative district
                                                                  Rendsburg-
                                                                  Eckernförde
                                                                  administrative district
                                                                                         Kiel


                                                                                                Plön




    ;;;;;;;;;;;;; ;;;;;;
             ;;;;
             QQQQ
     land                                                                                   administrative
                                                                                               district    Ostholstein
                                                                                                          administrative




    ;;;;;;;;;;;;; ;;;;;;
                                                                              Neumünster                     district




    ;;;;;;;;;;;;; ;;;;;;
     N O R T H     S E A
                                                       Steinburg                        Segeberg
                                                  administrative district          administrative district
                                                                                                                    Lübeck        MECKLENBURG-




     ;              ;;;;;;
                                                                                                                                    WESTERN
                                                                                                                                   POMERANIA




     ;
                                                                                                Stormarn




    ;;
    @@
              EU task                                               Pinneberg
                                                                                                adminis-
              EU structural funds                                 administrative
                                                                                                 trative
              (goal 2)*                                              district                                   administrative
                                                                                                 district
                                                                                                                    district
              Phasing-out region (goal 5b-old)                                                                   of the Duchy
                                                                               HAMBURG
                                                          LOWER                                                 of Lauenburg
              Administrative district boundary
                                                         SAXONY
     *: Flensburg, Lübeck, Kiel: only partially

     The Minister-President of the federal state of Schleswig-Holstein
     State Chancellery / Regional Planning Department



4
                                                         end, a large number of individual initiati-                                         and are working on regional development
                                                         ves will be linked by the desired co-opera-                                         initiatives.
                                                         tion and joint programmatic orientation in
                                                         such a way that sustainable regional deve-                                          What do the regional development initiati-
                                                         lopment will be promoted.                                                           ves actually involve?

                                                    What conclusions can be drawn for the regi-                                              Regional development initiatives aim to sup-
                                                    ons of Schleswig-Holstein?                                                               port initiatives taken by the players involved.
                                                                                                                                             They are intended to motivate the regional
                                                    There is another reason for launching regio-                                             players
                                                    nal development initiatives: more and more
                                                    often, they are becoming a requirement for                                               • to jointly define region-specific develop-
                                                    the appropriation of regional promotion                                                    ment goals, action strategies and project
                                                    funds from the European structural fund.                                                   proposals, at the same time initiating the
                                                                                                                                               necessary implementation steps,
                                                    For many years, co-operation has been a                                                  • to overcome communal boundaries and
                                                    criterion of the joint task of “improving the                                            • to organise working processes “at grass-
                                                    regional economic structure”. Regional de-                                                 roots level” so that they involve as many
                                                    velopment concepts are used as a basis                                                     players as possible.
                                                    when, for instance, towns and communes
                                                    want to apply for funds for new areas zoned                                              If the regions succeed with this type of
                                                    for economic activity.                                                                   development, the scope of action in terms of
                                                                                                                                             individual and local policy can be conside-
                                                    In future, projects striving to obtain funds                                             rably expanded. Regions can also achieve a
                                                    will face competition in terms of quality                                                competitive edge when it comes to the
                                                    much more consistently than has been the                                                 appropriation of funds.
                                                    case so far. This also applies to the regional
                                                    concepts on which the projects are based.                                                Instruments used to promote regional ini-
                                                                                                                                             tiatives
                                                    More co-operation and more innovative pro-
                                                    jects in the sense of greater quality are the                                            Regional development concepts are the
                                                    words which most aptly describe the de-                                                  most comprehensive instrument used to
                                                    mands placed on the regions. Incidentally,                                               promote regional development initiatives.
                                                    these are also crucial criteria in the “Regions                                          This explains why this brochure focuses on
                                                    of the Future” competition which is staged                                               outlining a few exemplary regional develop-
                                                    at federal level.                                                                        ment initiatives which, depending on the
                                                                                                                                             problem situation involved, are defined
                                                    A large number of regions in Schleswig-Hol-                                              differently according to the goals and the
                                                    stein have therefore risen to the challenge                                              structure of the region.

                                                                                                                                             Sub-regional development plans are a res-
                                                                                                             Schleswig-Holstein
                            D E N M A R K
                                                                                                         Sub-regional                        ponse to new challenges for local govern-
                                                                                                       development plans                     ment policy at a time when infrastructure
                                                                                                             as at: December 1999
                                                                                                                                             catchment areas and economic links are be-
                                                                                                                                             coming less and less oriented to the local
                                                                                                                                             boundaries of individual communes. The
                                                                                                     BATILC         SEA
                                                                                                                                             map shows the areas in which sub-regional
                                                                                                                                             development plans have already been im-
                                                        Schleswig
                                                                                                                                             plemented or are underway. Sub-regional
                                                                                                                                             development plans are voluntary area-orien-
                                                                Rendsburg
                                                                                                                                             ted development concepts which rank above
                                   Heide
                                                                                                                                             urban development plans that are in the
                                                                                                            Eutin                            pipeline and below regional planning. They
  NORTH         SEA
                                                                                                                                             are a suitable instrument for safeguarding
                                                                                                                                             the development of proper settlement and
                                                                               Kaltenkirchen
                                                                                                                                             recreation areas in these urban areas above
                                                                                                                              MECKLENBURG-

                                                                    Elmshorn
                                                                                                                              WESTERN
                                                                                                                              POMERANIA
                                                                                                                                             all when there is a shortage of space in inter-
                                                                           Pinneberg                                                         mediate centres.
                         LOWER SAXONY

                                                                                    HAMBURG
                                                                                               South-West
                                                                                                                                             They exist above all for the inner-city and
                                                                                                      Geesthacht                             suburban areas of larger towns focusing on
The Minister-President of the federal state of Schleswig-Holstein
State Chancellery / Regional Planning Department                                                                                             the area surrounding Hamburg.

                                                                                                                                                                                            5
    This instrument is used to take up areas of                         Within the framework of village develop-
    conflict and joint interests which exist be-                        ment and the rural structural and develop-
    tween the towns and their surrounding com-                          ment analyses based on it, it is above all the
    munes. There may, for instance, be a need                           structural problems of rural communes that
    to take action when the demand for settle-                          are addressed. The aim is to find answers to
    ment areas and areas zoned for economic                             structural changes that are taking place in
    activity does not stop at communal boun-                            the agricultural and economic area and
    daries. This also applies to the route fol-                         particularly in the services sector, involving
    lowed by public roads, valuable nature areas                        citizens beyond communal boundaries. A
    and to recreation areas.                                            large number of communes in many parts
                                                                        of the federal state have already availed of
    In the final analysis, a decision is made via                       this instrument (see the following map).
    the sub-regional development plans as to
    how area requirements of the towns and                              The Chapter “Initiatives within the frame-
    surrounding communes and sector plans                               work of rural structural and development
    can be made compatible. As such, the aim is                         analyses” contains a detailed description of
    to agree to a fair representation of interests                      the goals, content and procedures of rural
    between the partners, if possible, allowing                         structural and development analyses.
    all parties to win.
                                                                        In future, rural development will also be pro-
    The towns and communes may, if necessa-                             moted within the framework of the LEADER+
    ry, qualify for support from the Regional Pro-                      joint initiative launched by the European
    gramme 2000 for economic development                                Union.
    plans and industry-linked infrastructure pro-
    jects. Outside this promotion area backdrop,
    the Promotion Fund North of the metropoli-
    tan region of Hamburg is also available. The
    state regional planning authorities are res-
    ponsible for dealing with technical issues.




                               D E N M A R K                                                    Schleswig-Holstein

                                                                                            Rural Structural and
                                                                                           Development Analyses
                                                                                              - as at: December 1999




                                                                                        B A L T I C   S E A




       N O R T H   S E A




                                                                                                                MECKLENBURG-
                                                                                                                WESTERN
                                                                                                                POMERANIA

              Rural structural and development
              analyses which are in the pipeline,
              have been approved and have been
              completed.                                                  HAMBURG

              Administrative district boundaries

    The Minister-President of the federal state of Schleswig-Holstein
    State Chancellery / Regional Planning Department



6
The cross-border development between the                                       • developing joint strategies in the environ-
Member States of the European Union has                                          mental sector in order to protect nature in
also attracted considerable attention from                                       the Baltic Sea region as well as
the European point of view. For Schleswig-                                     • drawing up development and marketing
Holstein, this applies, inter alia, to the Ger-                                  concepts for the urban and rural regions
man-Danish neighbouring regions featured                                         between Hamburg and Copenhagen/
in the following map, which are jointly sei-                                     Malmö.
zing the opportunities of regional co-opera-
tion and in order to do so, have received                                      3 See Annex for bibliography
funds from the INTERREG III A EU joint
initiative.

Transnational co-operation in Europe will
continue to be of paramount importance in
the future. Proceeding from the promotion
possibilities of the joint European Commu-
nity Initiative INTERREG III B, Schleswig-
Holstein will be able to make use of consi-
derable development potential especially for
the region of the North Sea and Baltic Sea.
The outstanding project is currently in the
process of drawing up a development con-
cept for the southwestern Baltic Sea region
(STRING). The concept focuses on making
use of the opportunities presented by the
Öresund region. As such, it is, for instance,
a matter of

• co-ordinating transport planning with
  Sweden and Denmark,
• establishing a network linking institutions
  of third-level education in the region of
  Öresund with institutions of third-level
  education in the North of Germany,



                                 D E N M A R K                                                                         INTERREG III A
                                                                                                                      EU joint initiative
                                                                                                               (Schleswig-Holstein / Denmark)


                                                                                   Fyns
                                                                                municipality


                                    Sønderjyllands
                                     municipality


                                  Nord-
                                friesland                                                                         Storstrøms
                                adminis-           Flensburg                                                      municipality
                                  trative
                                     district   Flensburg-Schleswig
                                                    administrative
                                                        district             B A LT I C    S E A



                                                                      Kiel
                                                                                    Plön
                                                          Rendsburg-            administrative Ostholstein
                                                          Eckernförde              district
                                    Dithmarschen         administrative                           adminis-
                                    administrative          district                        trative district
                                        district
                                                                                                                                   MECKLENBURG-
                                                                         Neumünster                                              WESTERN POMERANIA
   N O R T H     S E A                             Steinburg
                                                 administrative      Segeberg
                                                    district       administrative
                                                                      district                   Lübeck                    Region of Schleswig /
                                                                                  Stormarn
                                                                                                                           Sønderjylland
                                                           Pinneberg
                                 LOWER SAXONY             administrative        administrative
                                                                                   district                                K.E.R.N. region /
                                                             district
                                                                    HAMBURG
                                                                                                                           municipalty of Fyn
                                                                                      administrative
                                                                                      district of the Duchy               Lübeck, Ostholstein /
                                                                                      of Lauenburg
 The Minister-President of the federal state of Schleswig-Holstein                                                        Storstrøm municipality
 State Chancellery / Regional Planning Department



                                                                                                                                                     7
How do the regional planning authorities
promote state regional development and
regional development?
        What does regional planning and state re-                                          tion towards state regional development
        gional planning have to offer towns, com-                                          and regional development. The state regio-
        munes, administrative districts and regions?                                       nal plan applies to the entire federal state,
                                                                                           whereas the regional plans refer to one of
        State regional planning and regional plan-                                         the five planning regions (see map). Regio-
        ning have also responded to the new                                                nal plans are drawn up in close co-operation
        requirements: informal instruments are                                             with the federal state and the regional aut-
        increasingly being replaced by formal instru-                                      horities.
        ments, that is, instruments prescribed by
        law. There is a growing trend for regional                                         By and large, regional plans pursue the
        initiatives and regional management to                                             following goals:
        supplement regional plans when it is a mat-                                        • Defining focal points: regional plans spe-
        ter of implementing state development and                                            cify long-term regional focal points: where
        regional policy and of promoting the deve-                                           should the main settlement areas be or
        lopment of towns and villages, industry and                                          where are open spaces to be guaranteed?
        the infrastructure as well as of nature areas.                                       Where should industrial plants and large-
                                                                                             scale retail facilities preferably be located?
        Regional plans                                                                       Where is there a demand for more infra-
                                                                                             structure, for instance in the field of trans-
        Regional plans are the long-term regulatory                                          port development and transport services?
        and development framework of the regions.                                            Regional plans deal with these and a large
        They therefore make an important contribu-                                           number of other questions.



                                                                                                                        Schleswig-Holstein
                                       D E N M A R K
                                                                                                                     Sub-regional
                                                                                                                   development plans
                                                                                                                        as at: December 1999




                                                                                                                B A T I L C    S E A



                                                                   Schleswig




                                                                           Rendsburg

                                              Heide
                                                                                                                       Eutin


             N O R T H     S E A



                                                                                          Kaltenkirchen
                                                                                                                                         MECKLENBURG-
                                                                                                                                         WESTERN
                                                                               Elmshorn                                                  POMERANIA

                                                                                      Pinneberg
                                    LOWER SAXONY

                                                                                               HAMBURG
                                                                                                          South-West

                                                                                                                 Geesthacht
           The Minister-President of the federal state of Schleswig-Holstein
           State Chancellery / Regional Planning Department



8
                                                                          Environment, the state regional planning
                                                                          authorities provide a consulting service to
                                                                          the communes in respect of urban
                                                                          development plans and intra-communal
                                                                          co-operation.

                                                                        • Regional development contracts:
                                                                          regional development contracts unani-
                                                                          mously regulate these special issues in re-
                                                                          spect of the settlement development of
                                                                          towns and communes in connection with
                                                                          the development and implementation of
                                                                          regional plans.

                                                                        • Regional planning procedures:
                                                                          with larger individual projects such as the
                                                                          construction of energy lines, the extraction
                                                                          of gravel or the location of large-scale re-
                                                                          tail shops, regional development proce-
                                                                          dures establish whether the measures are
                                                                          compatible with the regional planning and
                                                                          state planning goals and if not, under
                                                                          what circumstances this compatibility can
                                                                          be achieved.

                                                                        The state regional planning authorities are
                                                                        one of the regional development players in
                                                                        Schleswig-Holstein. As such, they are invol-
                                                                        ved in a large number of plans and mea-
                                                                        sures, for instance:
Text and map of the    • Keeping the future open: at the same           • when it is a matter of promoting economic
state regional plans     time, regional plans leave scope for future      development processes: they endeavour,
                         developments: where should natural li-           inter alia, to find a balance between
                         ving areas develop? Where is it necessary        economic and ecological goals.
                         to protect groundwater and natural re-         • with European promotion programmes
                         sources? The answers to these questions          and the promotion policy of the federal
                         can also be found in regional plans.             state: the state regional planning authori-
                                                                          ties support regional concepts and central
                       Regional plans are the binding framework           projects. They are also involved in the co-
                       for all planning agencies, telling them how        ordination process involving several com-
                       the federal state is to develop in the long-       munes and sectors to determine which
                       term.                                              projects are to be given priority in respect
                                                                          of promotion within the framework of a
                       Furthermore, the plans provide regional            quality-based competition.
                       orientation for private start-up decisions and   • in the climate protection programme of the
                       investments.                                       federal state: they, for instance, co-ordi-
                                                                          nate the regional focal points of the areas
                       Other services provided by the state regio-        of employment, dwelling and transport.
                       nal planning authorities for state regional      • In promoting Agenda 21 processes: the
                       development and regional development               state regional planning authorities see it
                                                                          as their task to co-ordinate future-oriented
                       Regional plans and support in drawing up           plans, measures and projects in such a
                       regional development concepts and sub-             way that economic, ecological and social
                       regional development plans have already            concerns are taken into consideration.
                       been referred to. The state regional planning
                       authorities also provide a further range of      The areas of “integrated regional develop-
                       services that are important for regional         ment” and “regional management” today
                       development:                                     supplement the traditional segment of
                                                                        “regional planning”.
                       • Consulting in urban development planning:
                         together with representatives of the Minis-    Regional development concepts play a spe-
                         try of the Interior and the Ministry of the    cial role in the new area of responsibility. As

                                                                                                                      9
                                                                          a future-oriented way and in a regional con-
                                                                          text, as well as to launch regional develop-
                                                                          ment initiatives.

                                                                          “Hand in hand” – plans and concepts for
                                                                          regional development

                                                                          Regional development initiatives supple-
                                                                          ment, prepare and implement the work
                                                                          performed by the state regional planning
                                                                          authorities.

                                                                          The goal is, for instance, to achieve regional
                                                                          development that is viable for the future
                                                                          with the help of a regional development
                                                                          concept. This process involves several sec-
                                                                          tors and interests and takes an action-orien-
                                                                          ted and future-oriented approach.

                                                                          Responsibility for this procedure lies with
                                                                          the regional players and sometimes with the
                                                                          state regional planning authorities. In all ca-
Workshop in              such, the state regional planning authorities    ses, there is close co-operation between the
Ratzeburg                do everything they can to assist the regions:    federal state and the region.
                         they give them advice, they facilitate the
                         working process, give impetus or some-           This focuses on the active involvement of as
                         times even provide crisis management. And        many regional players as possible: towns
                         they support the regions when they want to       and villages, administrative districts, muni-
                         implement their central projects.                cipalities and communes, federations, asso-
                                                                          ciations and citizens are encouraged to get
                         Within the framework of their legal man-         involved.
                         date, the state regional planning authorities
                         also have several ways of ensuring that all      The region itself allocates the financial re-
                         sub-regions of the federal state are able to     sources. On the one hand, funds are appro-
                         seize their own development opportunities.       priated from the Promotion Fund North of
                         An important prerequisite for this is a          the metropolitan region of Hamburg, bud-
                         willingness in the regions to think and act in   getary funds are available from the state




     Urban landscape
               of Kiel

10
View of the cultural
landscape in
Risum-Lindholm

                       regional planning authorities and the depart-      own boundaries and in other areas at ho-
                       ments and other funds are also available, for      me and abroad, the regions are able to im-
                       instance from the European Promotion               prove their position in the national and in-
                       Fund. Funds may also be granted from the           ternational competition between locations
                       Regional Programme 2000 to promote                 of business and industry. This also calls
                       economic development plans.                        for professional regional marketing.

                       Summary:                                         All in all, the state regional planning authori-
                                                                        ties and the ministries help ensure that the
                       Regional development initiatives are most        regions make better use of their future po-
                       promising:                                       tential and solve existing problems more ef-
                                                                        fortlessly.
                       • They improve the conditions which enable
                         regions to identify and make use of their      As such, it is a most important success fac-
                         development potential and to accept new        tor that the towns and communes co-opera-
                         challenges.                                    te with other regional partners beyond all
                       • They solve structural problems in the regi-    boundaries. This applies both to urban and
                         on in a creative way. In order to do so,       rural areas. The aim of these efforts is to de-
                         they encourage the regional planning           velop and implement joint prospects for fu-
                         agencies to get involved and to take initia-   ture-oriented regional development.
                         tives of their own. The goal is to have de-
                         velopment “at grassroots level” – a so-cal-    3 See Annex for bibliography
                         led “bottom up” process.
                       • The regional players integrate their goals
                         and action strategies more effectively into
                         regional plans.
                       • This co-operation results in innovative re-
                         gional projects. They are much more likely
                         to develop additional funding.
                       • They expand the scope for action of local
                         and private activities.
                       • With intensified co-operation within their




                                                                                                                     11
Concept developments and imple-
mentation processes in the various regions

        An overview of regional initiatives            Labour and employment policy, which are
                                                       most important for state regional develop-
        This chapter provides an overview of the       ment and regional development, do not
        regional development initiatives in Schles-    usually affect regional planning goals and
        wig-Holstein. They can be seen in the          principles directly and are therefore usu-
        following context:                             ally implemented without the (constant)
        • More and more central projects are to be     involvement of the state regional planning
          derived from development concepts in         authorities. This also applies to the
          connection with the European promotion       development of tourism and rural struc-
          programmes covering the period between       tural and development analyses, unless
          2000 and 2006.                               they involve plans and measures that are
        • The aim is to link developments in smal-     important for other regions.
          ler areas within the framework of rural
          structural and development analysis          Co-ordination of important measures
          more closely with planning, concepts         aimed at promoting integrated regional
          and measures of larger areas.                development, a process that involves seve-
        • A large number of towns, communes and        ral departments, takes place in intra-minis-
          even a few administrative districts are      terial task forces. All the ministries con-
          working on their local or regional Agenda    cerned and the state regional planning
          21 for sustainable development. The aim      authorities are involved.
          should be to combine the local agendas
          more effectively with regional develop-      In short …
          ment initiatives.
                                                       … various starting points and backgrounds
        A large number of regions in Schleswig-        have led to activities in the regions which
        Holstein are …                                 adopt different strategies and use different
        … on the way towards integrated regional       instruments. So the designations of the
        development                                    initiatives are equally diverse.

        The regional initiatives described in the      … each region, judged on its own merits,
        following range from                           is different. This means that results
        • future-oriented co-operation between         achieved cannot necessarily be transferred
          communes in the municipality of              to other regions. Yet the interchange of
          Wiedingharde and contacts in neigh-          experience between the respective regio-
          bouring communes in Denmark,                 nal players helps the regions to learn from
        • the integrated development of the            each other.
          environment and tourism in administra-
          tive districts which focus particularly on   The economic, social and ecological
          tourism,                                     development of the regions is promoted
        • co-operation based on planning areas in      with these initiatives. Furthermore, they
          the K.E.R.N technology region and in the     also help preserve the basis of all life for
          regions of Flensburg/Schleswig and in        future generations.
          the “Eider-Treene-Sorge river landscape”
          which involves several administrative        The aim of this chapter …
          districts, right through to
        • co-operation in the metropolitan region of   … is to support the regions by giving an
          Hamburg involving several federal states.    overview of a few exemplary regional
                                                       development initiatives in Schleswig-
        In all cases, implementation is in the hands   Holstein.
        of regional players, the ministries and the
        subordinate agencies and administrative
        districts. The implementation of the Regio-
        nal Programme 2000 depends very much
        on the support of the regional agencies.

12
                                                                                                         Schleswig-Holstein
                                                                         Regional Development Initiatives
                                                                                                        as at: December 1999



      Integrated develop-                                                  DENMARK                                                                                                                   Regional
      ment in the municipality                                                                                                                                                             development in the
      of Wiedingharde                                                                                                                                                                      Technology-Region
     @@@@
     ;;;;
     yyyy                                                                  Nord-
                                                                                                                                                                                                  K.E.R.N. e.V.

                                                                         friesland
                                                                                        Flensburg
                                                                       administrative
                                                                                       Flensburg-Schleswig
     yyyy
     ;;;;
     @@@@                                                    @@
                                                             yy
                                                             ;;           district
                                                                                      administrative district
      Future Environmental                                                                                                    B A LT I C S E A
      and Tourism Work-
      shop of the adminis-
                                                              ;;;;
                                                             ;;
                                                             yy
                                                             @@                                                                                                                         Integrated administra-
      trative district of                                                                                                                                                                 tive district develop-
      Nordfriesland                                                                                      Rendsburg-              Plön                                                      ment in Ostholstein
                                                              ;;;;                                       Eckernförde             adminis-
                                                                                                        administrative Kiel      trative         Ostholstein
                                 Helgoland                                                                 district                              adminis-
                                                                                                                                 district
                                                                         ;;;;  Dithmarschen
                                                                                                                                                 trative
                                                                                                                                                 district
                                                                                admini-
                                                                                  strative                        Neumünster
                                          NORTH SEA
                                                                         ;;;;      district
                                                                                              Steinburg                 Segeberg
      Regional development                                                                  administrative                                                                                Development concept
                                                                                                                      administrative                                     Wismar
                                                                                               district                  district                                                       for the region of Lübeck
      concept Flensburg/
                                                                yy
                                                                ;;
                                                              ;;;
                                                              yyy                                                                       Lübeck Nordwestmecklenburg
                                                                                                                                                                                        ;;
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        yy
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        yy
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        ;;
                                                                                                                                                                                        yy
                                                                                                                                                                                        ;;
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        @@
                                                                                                                                                                                        ;;
                                                                                                                                                                                        yy
                                                                                                                                                                                        @@




      Schleswig                                                                                                                                administrative district
                                                                 ;;   Cuxhaven
                                                                                                                                       @@@
                                                                                                                                       yyy
                                                                                                                                       ;;;
                                                                                                                                       ;;;
                                                                                                                                       yyy
                                                                                                                                       ;;;
                                                                                                                                       @@@
                                                                                                                                       yyy
                                                                                                                                       @@@
                                                                                                         Pinneberg                          Duchy of
                                                                 administrative district                 administrative
                                                                                                            district                        Lauenburg
                                                                                                                          yyyy
                                                                                                                          ;;;;
                                                                                                                          @@@@
                                                                                                                          @@@@
                                                                                                                          @@@@
                                                                                                                          ;;;;
                                                                                                                          ;;;;
                                                                                                                          ;;;;
                                                                 ;;  BREMER-
                                                                                                                          @@@@
                                                                                                                          ;;;;
                                                                                                                          yyyy
                                                                                                                          @@@@
                                                                                                                          ;;;;
                                                                                                                          @@@@
                                                                                                                          ;;;;
                                                                                                                          @@@@
                                                                                                                          @@@@
                                                                                                                          ;;;;
                                                                                                                          ;;;;
                                                                                                                          @@@@
                                                                                                                          yyyy
                                                                                                                          ;;;;
                                                                                                                          ;;;;
                                                                                                                          ;;;;              administrative
                                                                                                         HAMBURG             Stormarn       district
                                                                      HAVEN
                                                             yyyyy
                                                              yyyyy
                                                              ;;;;;
                                                             ;;;;;
                                                               yy
                                                               ;;
                                                                yy
                                                                ;;;
                                                                yyy
                                                                ;;
                                                                 ;;                               Stade
                                                                                               administrative
                                                                                                                           administrative
                                                                                                                              district
                                                                                                  district
                                                                                                                                                      MECKLENBURG-                         Regional planning
      Sustainable regional                                                                                     Harburg                              WESTERN POMERANIA                                  study
                                                                                                                                                                                          development study,
      development in the
                                                                      ;;;;              Rothenburg           administrative         Lüneburg                                                Central Stormarn
      “Eider-Treene-Sorge                                                                (Wümme)                district          administrative
      river landscape”
                                                             ;;;;;
                                                              ;;;
                                                              yyy
                                                             yyyyy
                                                             yyyyyy
                                                               yy
                                                               ;;
                                                                y
                                                                ;
                                                                yy
                                                                ;;;
                                                                ;;
                                                                yyy
                                                             ;;;;;;   ;;;;             administrative                                district
                                                                                          district
                                                                                                                                                                          BRANDEN-
                                                                    BREMEN                                                                               Lüchow-
                                                                                                                Soltau-               Uelzen                                BURG
                                                                                                             Fallingbostel                              Dannenberg
                                                                                                                                   administrative      administrative
                                                                ;
                                                              yyy
                                                              ;;;
                                                                y
                                                             yyyyyy
                                                                ;;;;
                                                             ;;;;;;
                                                                yyyy
                                                             yyyyyyyy
                                                             ;;;;;;;;                                       administrative
                                                                                                                district
                                                                                                                                      district            district

                                                 LOWER SAXONY                                                                                                                           Regional development
                                                                                                                                                                                              concept for the
      Dithmarschen                                                                                                                                           S A X O A C HA N H A-L T
                                                                                                                                                                   S N Y- S E N           metropolitan region
      tourism initiative                                                                                                                                             A N H A LT                   of Hamburg
                                                             ;;;;;; ;;;
                                                               ;;;;;;
                                                               yyyyyy
                                                                yyyy
                                                                ;;;;
                                                             yyyyyy yyy
                                 The Minister-President of the federal state of Schleswig-Holstein
                                 State Chancellery / Regional Planning Department




13
                                                               yyy
                                                               ;;;yy yyy
                                                                  ;; ;;;
                    Integrated Development                           time, the implementation process was laun-
                                                                     ched. The project was integrated into the re-
                    in the Municipality of                           search project on experimental housing and
                                                                     urban development (EXWOST) launched by
                    Wiedingharde                                     the Federal Ministry of Regional Planning,
                                                                     Building and Urban Development as a pilot
                                                                     case and was promoted accordingly becau-
                    Regional profile                                 se of its cross-border aspects.

                    The municipality of Wiedingharde is located      Goals
                    in the north-west of the federal state on the
                    North Sea directly opposite the island of Sylt   With the integrated development of the mu-
                    with which it is developing ever closer links.   nicipality, it is a matter of ensuring that the
                    The municipality spans 125 sq km and has a       regional players
                    population of 4,500. Because it is so close to   • jointly identify existing structural pro-
                    the Danish communes of Højer and Tønder            blems and work out specific regional stra-
                    which belong to the municipal communes of          tegies,
                    Sønderjylland, it was a logical step to look     • initiate implementation processes and
                    for joint co-operation possibilities that tra-     promote them jointly and
                    verse the German-Danish border.                  • make use of the possibilities of enhanced,
                                                                       general co-operation across boundaries as
                    Background                                         well as the possibilities of co-operation
                                                                       that exist beyond the German-Danish bor-
                    The changes taking place in the structure of       der.
                    agriculture have led to a loss of jobs in the
                    somewhat marginalised region which could         Players
                    not be compensated for by developments
                    outside agriculture. A development that          Members of the task force supporting the
                    would probably have unacceptable econo-          project were:
                    mic and social effects loomed large.             • the municipality of Wiedingharde as well
                    This prompted the municipality of Wieding-         as the communes of Aventoft, Emmels-
„Info-Zentrum       harde to draw up an integrated develop-            büll-Horsbüll, Friedrich-Wilhelm-Lübke-
Wiedingharde-Tøn-   ment concept “Wiedingharde – Tønder                Koog, Klanxbüll, Neukirchen and Rodenäs
derner Marsch“ in   Marsh” between 1991 and 1995 in co-ordina-         which belong to the municipality,
Klanxbüll           tion with its Danish neighbours. At the same     • the Danish communes of Højer and Tøn-
                                                                       der,
                                                                     • the administrative district of Nordfriesland
                                                                       and the federal state of Schleswig-Hol-
                                                                       stein,
                                                                     • the company Projektgesellschaft Westkü-
                                                                       ste mbH,
                                                                     • the Farmers’ Association, the Federation
                                                                       of Trade and Commerce and the Rural Wo-
                                                                       men’s Association as well as
                                                                     • Niebüll labour administration.

                                                                     Organisational structure

                                                                     The process was supported by
                                                                     • the municipal administration:
                                                                       overall management of the concept deve-
                                                                       lopment and the implementation process
                                                                       with support from
                                                                        – a co-ordinating agency at the municipa-
                                                                          lity; contact partners, an information
                                                                          and co-ordination agency, technical aid,
                                                                          public relations work,
                                                                        – a project office at the municipality for
                                                                          the area of rural and regional develop-
                                                                          ment (intermittently)
                                                                        – a commissioner for the development of
                                                                          tourism.

14
      Work structure in the task forces – example: task force on tourismourismus

                                                          Working Group



      Task force
                                                            Task force                                    Agricultural events
    on retail trade
                                                            on tourism
    and suppliers




     Study Group on                     Study Group on                                                Study Group on a Consulting
                                                                          Study Group on
  Advertising, Marketing,                  Culture,                                                   Service for people wishing to
                                                                         Hotel and Catering
     Central Housing                    Events, Leisure                                              rent accommodation to tourists

Projects                         Projects                           Projects                         Projects
(inter alia):                    (inter alia):                      (inter alia):                    (inter alia):
• Creating an image              • Südwesthörn sluice               • Regular pub meeting            • “Tupper” training
• Brochures                        days                               for hotel managers             • Categorisation of
• Advertising campaigns          • German-Danish                    • German-Danish hotel              accommodation
                                   Border Festival                    and catering managers          • Guest maps



                                               Sorting, selection of examples



                       Project Group                   Project Group                      Project Group
                      Information and                Spatial distribution                 Range of offers
                         Placement                      of facilities
                         Project:
                   Information bulletin                       Project:                       Project:
                      board system                        Danish-German                Development of hotel
                  Wiedingharde-Tønder                     cycle path along             and catering facilities
                         Marsh                             Ruttebüll Lake                in Wiedingharde




                       • The Development Committee of the                        • Social infrastructure and retail trade.
                         communes belonging to the municipali-
                         ty: project support, implementation sup-                Action concepts are available for these areas
                         port, formation of consensus, providing                 and for German-Danish co-operation.
                         a consulting service to the municipality
                       • External: technical support                             There is also a specialised landscape con-
                                                                                 cept and a spatial concept available spe-
                       Finance                                                   cifically for area development that is co-
                                                                                 ordinated with the various communes. It is
                       The project was financed with funds from                  to be considered a binding guideline for
                       the Regional Programme for Structurally                   local urban development plans in all the
                       Weak Rural Areas, funds available for vil-                communes involved.
                       lage development and was also financed
                       within the framework of the above-men-                    Meanwhile a proposal has been tabled for
                       tioned research project.                                  the future utilisation of areas hitherto used
                                                                                 by retailers that have now become re-
                       Field of action, activities, projects                     dundant due to the abolition of national
                                                                                 borders.
                       The process of integrated regional develop-
                       ment in which the players co-operate closely              The following individual projects have
                       with the administrative offices responsible               already been tackled by the region:
                       for granting licences and appropriating
                       funds has focused on the following fields of              • Buildings previously used for agricultural
                       action:                                                     purposes are being converted
                       • Tourism                                                 • Small and medium-sized businesses
                       • Technical infrastructure, agriculture and                 such as pubs and retail outlets are being
                         industry                                                  preserved, wherever possible.

                                                                                                                                      15
                                                                       Summary, outlook

                                                                       The regional development concept is now
                                                                       available. Work is now being done conti-
                                                                       nually to implement the individual concepts
                                                                       and projects – with the reassurance that,
                                                                       thanks to the joint concept and the close co-
                                                                       operation between all regional players
                                                                       across sectors and local boundaries, more
                                                                       promotion possibilities are being developed
                                                                       than would ever have been the case had the-
                                                                       re been no concept.

                                                                       Last but not least, the instrument of rural
                                                                       structural and development analysis was de-
                                                                       veloped from the experience gained with the
                                                                       integrated municipal development in Wie-
                                                                       dingharde that has been used intensely to
                                                                       promote co-operation between rural com-
                                                                       munes under the management of the Mini-
                                                                       stry for Rural Areas (see page 49).
The landscape near   • Cultural days such as the Sluice Festival,
the North Sea          the Border Festival and the European Fest-      3 See Annex for bibliography
                       ival are being organised.
                     • An information and guideline system is          3 Contacts
                       being set up. This includes a bulletin bo-
                       ard for information in German and Danish.       Peter Ewaldsen
                     • Projects such as the Wetland European           Rosi Petersen
                       Tourist Project or the set-up of an Arts and    Amtsverwaltung Wiedingharde
                       Cultural Centre are in the pipeline.            Osterdeich 64, 25927 Neukirchen
                     • Last but not least, the Wiedingharde –          Germany
                       Tønder Marsh was set up in Klanxbüll. At        Tel.: +49 (0)46 64/94 00 12
                       this Information Centre, “endogenous de-        Fax: +49 (0)46 64/98 30 37
                       velopment potential” is illustrated, specifi-
                       cally the areas of tourism, agriculture, hi-    Contact at the state regional planning de-
                       story, culture, customs and wind energy.        partment:
                       An “Integrated Market Introduction Con-
                       cept” provided the basis. The measures          Dr. Nikolaus Boesten
                       have led to the creation of one permanent       Ministerium für ländliche Räume, Landes-
                       job and three seasonal jobs.                    planung, Landwirtschaft und Tourismus
                                                                       des Landes Schleswig-Holstein
                     Involvement of the state regional planning        Abteilung Landesplanung
                     authorities                                       Düsternbrooker Weg 104, 24105 Kiel
                                                                       Germany
                     The state regional planning authorities have      Tel.: +49 (0)4 31/988-17 37
                     • engaged in very intensive consultations         Fax: +49 (0)4 31/988-19 63
                       with the municipal administration and the       E-mail: Nikolaus.Boesten@mlr.landsh.de
                       communes about continuing the develop-
                       ment process and local urban develop-
                       ment since 1990 and
                     • have been involved in an intra-ministerial
                       task force that is managed by the Ministry
                       of the Interior.




16
                       Future Environmental and                           from the federal state were held at the
                                                                          beginning and at the end of the talks on the
                       Tourism Workshop of the                            Future Workshop. In between, workshop
                                                                          talks were held in nine different locations
                       Administrative District of                         belonging to the administrative district, five
                                                                          talks were held on the islands and four were
                       Nordfriesland                                      held on the mainland.

                                                                          Goals
                       Regional profile
                                                                          The regional activities were oriented to
                       The administrative district of Nordfriesland       developing a tourism development concept
                       which is located on the North Sea coast            that would be accepted by all parties in or-
                       bordering on Denmark has a population of           der to enhance the product “holidays in
                       around 160,000 and spans an area of                Nordfriesland”.
                       approximately 2,050 sq km. The islands of
                       Amrum, Föhr and Sylt as well as the Hallig         As such, the aim was
                       Islands which are the only ones of their kind      • to combine all factors that are important
                       in the entire world – belong to the adminis-         for development, such as accommoda-
                       trative district. Attracting more than one           tion, food, drink, service, the infrastruc-
                                                                            ture, the character of the location, the sce-
                                                                            nery and transport when developing the
                                                                            concept as well as
                                                                          • to persuade regional and local players to
                                                                            engage in more intensive co-operation.

                                                                          Players

                                                                          Since this was a comprehensive task invol-
                                                                          ving several communes, the administrative
                                                                          district (the president of the administrative
                                                                          district and the district councillor) was the
                                                                          only party considered to be the main player.
                                                                          Other parties involved were local govern-
                                                                          ment representatives and representatives of
                                                                          local administration, industrial and social
                                                                          partners, environmental and tourism asso-
The Hallig island of                                                      ciations, scientists and federal state adminis-
Hooge                                                                     trators.

                       million guests each year and generating            Organisational structure
                       revenue of more than one billion deutsch-
                       marks, tourism accounts for approximately            Future Environmental and Tourism Workshop
                       20 percent of the regional gross value added.        of the Administrative District of Nordfriesland


                       Background                                           Administrative district administration/staff office



                       A loss of revenue in tourism fuelled by the
                                                                                                           Opening event for the
                       global increase in alternative and cheap                                         entire administrative district
                                                                                                                 Facilitator:
                       package holidays as well as changes in the                                          Professor Krippendorf
                       demand for tourist services have compelled
                                                                              Future Workshops           Tourism Forum at the level
                       the region since the mid 1990s to make addi-          held in nine locations       of administrative districts
                                                                               belonging to the         Facilitator: the administrative
                       tional efforts of its own to remain competitive.      administrative district       district of Nordfriesland
                       The administrative district of Nordfriesland                                      Closing event at the level
                       adopted the strategy of a “Future Environ-                                        of administrative districts
                                                                                                                 Facilitator:
                       mental and Tourism Workshop” in order to                                            Professor Krippendorf

                       cope with the problematic situation and has
                       solicited the services of Professor Krippen-
                       dorf.                                              Finance

                       Two central workshop talks with players            The costs incurred by the project “Future
                       from the entire administrative district and        Environmental and Tourism Workshop in

                                                                                                                                    17
                                                                     • Co-operation and organisation
                                                                     • Advertising and marketing as well as
                                                                     • Tourism policy.

                                                                     The draft concepts were subsequently inte-
                                                                     grated into the Nordfriesland Tourism Con-
                                                                     cept. This defines goals and concrete
                                                                     strategies and names the competent play-
                                                                     ers. The Institute for Tourism and Holiday
                                                                     Resort Research at the University of Kiel
                                                                     provided the academic support for the con-
                                                                     cept work.

                                                                     The main results achieved so far:
                                                                     • there is a greater awareness of the fact
                                                                       that tourism can only be developed in an
                                                                       environmentally and socially compatible
Holidays …           the Administrative District of Nordfries-         way if everyone is willing to co-operate on
                     land” totalling DM 230,000 (including per-        the basis of co-ordinated goals;
                     sonnel costs) were borne by the adminis-        • players from the various areas have set up
                     trative district and the Federal State            a large number of task forces;
                     Government, using funds appropriated by         • action plans have been drawn up and im-
                     the Ministry of Economics (Regional Pro-          plemented in the future workshops;
                     gramme for Structurally Weak Rural Areas        • communication across local boundaries
                     in Schleswig-Holstein) and by the Ministry        and sectors has improved.
                     of the Environment.
                                                                     In the process, via the future workshops,
                     Field of action, activities, projects           integrated projects were also drawn up
                                                                     which are more likely to receive funding
                     Several players drew up concepts for the        than smaller, isolated projects. The pro-
                     following sub-areas:                            jects which have been tackled include:
                     • Model for tourism                             • a cycle path concept for tourists with
                     • Guest structure                                 signposting and maps (for instance, for
                     • Tourist services                                the cycle path along the North Sea
                     • Nature, the environment and landscape           coast),
                     • Infrastructure, local character and culture
                     • Transport




… at the North Sea

18
• the formation of a “National Party and          3 Contacts
  Tourism” task force which acts in the
  capacity of an information and co-              Hans-Martin Slopianka
  ordination body,                                Kreis Nordfriesland
• of the provision of a late-night bus service    Abt. Kreisentwicklung
  after events on the island of Föhr,             Markstraße 6, 23813 Husum
• the recruitment of one employee on the is-      Germany
  land of Amrum for event management,             Tel.: +49 (0) 48 41/67466
• seminar for landlords on Eiderstedt (for in-    Fax: +49 (0) 48 41/67423
  stance on subjects such as the Internet,        hans-martin.slopianka@nordfriesland.de
  pool of ideas, tax legislation) and
• the set-up of a local cultural ring on the
  Hallig island of Hooge.                         Contact at the State Regional Planning De-
                                                  partment:
Involvement of the state regional planning
authorities                                       Ludwig Thormählen
                                                  Ministerium für ländliche Räume, Landes-
The Tourism Section of the Ministry for Rur-      planung, Landwirtschaft und Tourismus
al Areas provided the technical support for       des Landes Schleswig-Holstein
the future workshop. The state regional           Abteilung Landesplanung
planning authorities took part in the consul-     Düsternbrooker Weg 104
tations of the intra-ministerial “Rural Areas”    24105 Kiel
task force via the project application filed by   Germany
the administrative district and were also in-     Tel.: +49 (0)4 31/988-17 35
volved in the start-up event and the closing      Fax: +49 (0)4 31/988-19 63
event.                                            Ludwig.Thormaehlen@mlr.landsh.de

Summary, outlook

The Nordfriesland tourism concept was
drawn up over a period of one and a half
years via a future workshop. Several hun-
dred regional players were involved in the
process. It is an exemplary pilot project
which continues to have an effect in the
region and repeatedly gives new impetus
that promotes regional development in the
field of tourism. In order to enhance the
efficiency of the regional activities, the ad-
ministrative districts of Nordfriesland and
Dithmarschen which are located on the West
coast have agreed to implement future
activities together with the support of the
Regional Programme 2000.

3 See Annex for bibliography




                                                                                             19
                      Regional Development                              jylland region” which was established in
                                                                        1997. The joint border region comprises an
                      Concept for Flensburg/                            area of 8,000 sq km and has a population
                                                                        of 680,000, 250,000 of whom live on the
                      Schleswig                                         Danish side.

                                                                        The Flensburg/Schleswig region was pre-
                      Regional profile                                  sented with the “Region of the Future”
                                                                        award at federal level in 1998, not least in
                      The region of Flensburg/Schleswig covers          akcnowledgement of its effective organi-
                      an area of 2,128 sq km which makes it             sation within the framework of a company
                      around the same size as the federal state         that promotes industry and regional
                      of Saarland. The region consists of the city      development, namely Wirtschafts-
                      of Flensburg that does not belong to any          förderungs- und Regionalentwicklungs-
                      administrative district as well as the            gesellschaft mbH.
                      administrative district of Schleswig-Flens-
                      burg with its four towns, two communes            Background
                      that do not belong to an administrative
                      district, 18 municipalities and 130 com-          There are several reasons why a regional
                      munes. One specific feature of the region         development concept was drawn up in the
                      which has a population of 278,000 is that it      region of Flensburg/Schleswig. Conversion
                      lies directly on the Danish border and has        is leading to acute structural problems in the
                      a most interesting history. This is of para-      region. Major successes in the industrial
                      mount importance for the strategic orien-         settlement policy are reducing the problems
                      tation of future development.                     in the region of Flensburg. Yet a lot still
                                                                        needs to be done.
                      The municipality of Sønderjylland and
                      Schleswig, the part of the federal state          Furthermore, changed general political and
                      which includes Flensburg/Schleswig and the        economic conditions in Europe call for spe-
                      administrative district of Nordfriesland          cial adjustments in this by and large spar-
                      (Planning region V, see the map on page 8)        sely populated region on the Danish border.
                      have been co-operating pragmatically since        These can be most aptly described by the
                      the early 1970s within the framework of           following questions:
                      individual joint ventures, for instance, in the   • What new opportunities present them-
                      field of the environment, tourism and cross-        selves within the framework of co-opera-
                      border power supply. A programme for im-            tion with the Danish neighbours? What
                      plementing cross-border projects that had           impact will the location of the road and
                      been initiated by the state regional planning       railway connection that exists between
                      authorities on the Schleswig-Holstein side is       Hamburg and Copenhagen/Malmö have
                      where the idea of joining forces in order to        in view of the diminishing importance of
                      develop the region as a whole originated. In        national borders within the European
                      1989, an INTERREG Supporting Committee              Union?
                      commenced its work. The many years of co-         • What possibilities for the enhanced use
                      operation between the various institutions          of synergy effects and for the promotion
                      such as communes, public authorities and            of co-operation exist in the area of the
                      associations as well as regular Mayors’ con-        city of Flensburg and its environs or
                      ferences were ultimately the “driving force”        even between industry and Flensburg
                      behind the set-up of the “Schleswig/Sønder-         Higher Technical College?




View of the city of
Flensburg

20
Flensburger Förde   • How can better use be made of existing          These goals are to be achieved by way of
                      development potential, for instance             • strategic fields of action that are drawn up
                       – through co-operation between the               on the basis of mutual agreement,
                         regional players in the production, pro-     • development projects on the various fields
                         cessing and marketing of agricultural          and
                         products or                                  • implementation via regional manage-
                       – by combining local services and the            ment.
                         services of smaller regions, tourist and
                         cultural services into an attractive over-   Players
                         all regional package?
                                                                      On behalf of the region, the company Wirt-
                    In order to be able to answer these ques-         schaftsförderungs- und Regionalentwick-
                    tions, the Advisory Board for the 1996            lungsgesellschaft Flensburg/Schleswig mbH
                    Regional Programme decided to develop a           (WiREG) assisted in the drawing up of the
                    regional development concept together             Regional Development Concept. Following a
                    with various players.                             tender procedure, the Institut für ökologi-
                                                                      sche Wirtschaftsforschung gGmbH (IÖW)
                    Goals                                             (Institute for Ecological Economic Research)
                                                                      from Wuppertal was commissioned by the
                    The regional development concept is ori-          Advisory Board for the Regional Programme
                    ented towards:                                    to implement the project. A regional project
                    • enhancing living, working and environ-          control group was responsible for moni-
                      mental conditions,                              toring the various processes and the focal
                    • evolving the regional economic structure        points of the regional development concept
                      so that it meets future requirements,           in terms of its contents. It consisted of mem-
                    • cultivating an image and identity and           bers of the Advisory Board for the Regional
                      strengthening the regional profile,             Programme and the urban development
                    • developing ideas for the economic struc-        authorities of the city of Flensburg.
                      ture and infrastructure as well as area
                      development co-ordinated across tech-           Apart from local government corporations,
                      nical and regional boundaries,                  the main players involved were represen-
                    • promoting co-operation through com-             tatives of regional industry, the social part-
                      munication and                                  ners and all the institutions and organisa-
                    • developing joint guidelines for the fur-        tions dealing with the fields of action.
                      ther development of the region and
                      formulating concrete proposals for the          All in all, a start-up regional conference, 24
                      regional players so that the regional plan      future workshops and a range of individual
                      for Planning region V can be updated.           and group talks were organised, structured

                                                                                                                   21
                    and implemented. The results were pre-          Fields of action, activities, projects
                    sented at the second regional conference
                    in June 1999. At present, a discussion on       Six fields of action oriented to cross-
                    the results is underway in the political        sections which promise development
                    bodies of the city of Flensburg and the         potential for the region were derived from
                    administrative district of Schleswig-Flens-     an upstream process of regional structural
                    burg – in parallel with the implementation      analysis (see the following diagram).
                    of initial measures and projects.

                    Organisationsstruktur


               Regional Development Concept for Flensburg/Schleswig (RDC)


                       Admini-               Wirtschafts-
                       strative        entwicklungsgesellschaft              136                    2
       City of                          Flensburg / Handewitt
                      district of                                         towns and              savings
     Flensburg                               (a company for the
                      Schleswig-               development of
                                                                          communes                banks
                      Flensburg         business Flensburg/Handewitt)

                                             Partners of WiREG


                                        Wirtschaftsförderungs-
                                      und Regionalentwicklungs-
                                             gesellschaft
                                      Flensburg/Schleswig mbH
                                              (WiREG)



     Advisory Board
     Partners of WiREG,                   Branch office
        associations,                    of the regional
         politicans,                     Advisory Board
       administration
                                                                                       Institut für
                                                                                      ökologische
                                                                                  Wirtschaftsforschung
                                                                                         gGmbH
                                                                                          (IÖW)
                                                                                           (Insitute
      RDC project                                                                  for Ecological Economic
                                               RDC project
     control group                                                                        Research)




                    Finance                                         The following project examples are given:
                                                                    • conversion of an old industrial building
                    The REC process was financed from funds           into a multimedia and services centre
                    appropriated by the Regional Programme            (Walzenmühle),
                    for Structurally Weak Rural Areas and the       • a cross-border freight transport concept,
                    partners in WiREG, in other words, by the       • modernisation of the organisational
                    municipality of Flensburg, the adminis-           structure of tourism at regional level,
                    trative district of Schleswig-Holstein, the     • construction of a port village in Nies-
                    communes and the two local savings                holm and
                    banks.                                          • networking of technology transfer pro-
                                                                      viders.

                                                                    Four central strategy statements within the
                                                                    meaning of the regional guidelines were
                                                                    combined from the fields of action:



22
Fields of action and central development strategies in the region of Flensburg/Schleswig

Field of action                        Central strategies

Innovation and co-operation            • Joint development and marketing of a regional profile as a location for
between industry and science             business and industry by the regional transfer providers
                                       • Regional promotion of innovation through the provision of specialised,
                                         integrated consulting services to the companies

Bridge of the North                    • Expansion of the German-Danish infrastructure, adding Scandinavian
                                         service elements
                                       • Utilisation of the new mainland transport connections to Scandinavia
                                       • Promotion of academic and cultural exchanges in the Baltic Sea region

Leisure time, tourism and              • Developing a cultural profile of tourism and intensifying the profile of
culture                                  water tourism
                                       • Improving the efficiency of management
                                       • Implementing seasonally-adjusted qualification measures
                                       • Developing innovative electronic tourist services

Agriculture/food                       • Universal quality assurance, particularly in respect of meat products
                                       • Developing income combinations and alternatives, for instance, in the
                                         field of regional marketing
                                       • Expanding supplier networking within the region and further processing
                                         facilities
                                       • Promoting organic farming

Transport infrastructure and           • Evolving and expanding logistics services
transport industry                     • Combining the existing logistics components into a cross-border freight
                                         traffic concept
                                       • Participation in the planning of supra-regional transport links

Developing areas zoned for             • Developing an innovation-oriented regional settlement structure and open
economic activity and soft               area concept
infrastructures                        • Making high-quality offers to small and medium-sized companies in the
                                         field of high-tech products and in the overall field of business-oriented
Source: Wittek, S., 1999                 service providers



                           • Modernising traditional branches of indu-    image in the national and international
                             stry, developing new services,               competition between locations of business
                           • region for tourism and culture with cross-   and industry.
                             border aspects,
                           • region offering a high standard of living    At the same time as the Regional Develop-
                             and good leisure time facilities and         ment Concept was being drawn up, Flens-
                           • location at the heart of Northern Europe     burg Chamber of Industry and Commerce
                             and the Baltic Sea region.                   implemented a number of public informa-
                                                                          tion and discussion events on various
                           The central guideline “Flensburg/Schleswig     themes under the motto “Vision 2000” in
                           – the innovative services and recreational     the chamber district which extends beyond
                           area in the Baltic Sea region” was derived     the region of Flensburg/Schleswig.
                           from this.
                                                                          Involvement of the state regional planning
                           The guideline has the function of pooling      authorities
                           the various strengths of the region of
                           Flensburg/Schleswig and of making a basic      The state regional planning authorities
                           statement on the future direction regional     were already actively involved when the
                           development will take. The guideline is        list of requirements was put together so
                           supposed to be internally oriented and to      that a regional development concept could
                           mobilise new forces. Externally, it is a       be drawn up. Furthermore, the state regio-
                           message that is intended to create an          nal planning authorities were continually

                                                                                                                    23
     involved in the development process due            3 Contacts
     to their involvement in the project control
     group.                                             Manfred Bühring
                                                        Wirtschaftsförderungs- und Regional-
     The state regional planning authorities were       entwicklungsgesellschaft
     also the initiator of the field of activity “De-   Flensburg/Schleswig mbH (WiREG)
     velopment of areas zoned for economic ac-          Lise-Meitner-Straße 2, 24941 Flensburg
     tivity and soft infrastructure”.                   Germany
                                                        Tel.: +49 (0)4 61/9 99 22 00
     Summary, outlook                                   Fax: +49 (0)4 61/9 99 22 13
                                                        E-mail: info@wireg.de
     The Regional Development Concept for the
     region of Flensburg/Schleswig must be per-         Contact at the State Regional Planning
     ceived as a recommendation that is passed          Department:
     from region to region. Regional and local
     authorities and the other project agencies         Ludwig Thormählen
     are now called upon to implement the con-          Dr. Nikolaus Boesten
     cepts and projects developed with the sup-         Ministerium für ländliche Räume, Landes-
     port of the project management at WiREG.           planung, Landwirtschaft und Tourismus
     The Regional Development Concept must              des Landes Schleswig-Holstein
     therefore not be considered to be conclusi-        Abteilung Landesplanung
     ve. Rather, it provides the basis for a conti-     Düsternbrooker Weg 104
     nual process of formation of will on the part      24105 Kiel
     of the regional players for further targeted       Germany
     development and implementation of a large          Tel.: +49 (0)4 31/988-17 35/17 37
     number of regional projects that are co-ordi-      Fax: +49 (0)4 31/988-19 63
     nated to the maximum possible extent.              Ludwig.Thormaehlen@mlr.landsh.de
                                                        Nikolaus.Boesten@mlr.landsh.de
     3 See Annex for bibliography




24
                      Sustainable Regional
                      Development in the
                      “Eider-Treene-Sorge River
                      Landscape”

                      Regional profile

                      The “Eider-Treene-Sorge river landscape”
                      is a peripheral rural area that is located
                      between the administrative towns of Heide,
                      Husum, Schleswig and Rendsburg. In to-
                      day’s regional boundaries, around 80,000         Background
                      people inhabit an area spanning 1,400 sq
                      km in ten municipalities with 101 com-           The region has embarked upon a new
                      munes in four administrative districts.          course of regional development since 1990
                                                                       that extends beyond regional boundaries
                      The joint catchment area of the three rivers     and sectors and is being fully supported
                      Eider, Treene and Sorge which give the regi-     and shaped by the regional players invol-
                      on its name, spans 600 sq km, has a popu-        ved. This development was prompted by
                      lation of 40,000 and forms the core area         conflicting goals and fears among the
                      which was defined as a project area in 1990.     following players:

                      It is a historical cultural landscape that has   • The supraregional nature conservation
                      strong European links and a bogland of in-         associations feared that water manage-
                      ternational importance within the definition       ment and structural agricultural measures
                      of the Ramsar Convention at the heart of the       might endanger the natural landscape.
                      region. The region has been the focus of         • Farmers saw themselves confronted with
                      numerous research projects and publi-              new requirements posed by European
                      cations and – in many respects – has acted         agricultural policy and feared that addi-
                      as a role model beyond the boundaries of           tional nature conservation requirements
                      the Federal Republic of Germany. The Fede-         might be imposed.
                      ral Government presented the “Eider-Tree-        • The communes feared economic and so-
                      ne-Sorge river landscape” with the “Region         cial problems in the villages due to agri-
                      of the Future” award in acknowledgement            cultural and economic structural changes,
                      of the activities it engaged in to promote         especially in view of the fact that there
                      sustainable regional development.                  was a lack of alternatives for people to
                                                                         earn their living.




“Eider-Treene-Sorge
River Landscape”

                                                                                                                 25
                    So there was a pressing need to take ac-                 policy in order to secure jobs, create new
                    tion. At the same time, the unique natural               jobs as well as to implement qualifi-
                    features of the region presented a tremen-               cation measures, in particular for young
                    dous opportunity to combine economic,                    people and women,
                    ecological and social aspects and to launch          •   promoting the development of industry,
                    sustainable regional development.                        services and agriculture,
                                                                         •   preserving the natural and cultural heri-
                    To begin with, the Federal State Government              tage of this historical cultural landscape,
                    defined the basis of a regional development          •   preserving the large number of remai-
                    concept. In the next step, they approached               ning houses requiring architectural pre-
                    the regional players and invited them to en-             servation and providing some of them
                    gage in close co-operation in order to define            with new functions,
                    and implement the draft concept.                     •   preserving the natural biodiversity of
                                                                             this, the largest uninterrupted bogland in
                    In this connection, the Federal State Govern-            the federal state and
                    ment employed a regional planner respon-             •   contributing towards climate protection.
                    sible for “co-ordinating area requirements,
                    regional structural policy and legal matters”        Since it was clear from the very beginning
                    who would act as the Federal State Govern-           that these goals could only be achieved
                    ment’s co-ordinator for the Eider-Treene-            with the support of the population, it was
                    Sorge region.                                        obvious what strategy needed to be adop-
                                                                         ted: a process “at grassroots level” – sup-
                    Goals                                                ported by a facilitator and, to begin with,
                                                                         external project management.
                    The activities in the Eider-Treene-Sorge
                    region focus mainly on:                              Organisational structure
                    • maintaining the standard of living of
                      people residing in this structurally weak          The organisational and financial support
                      region,                                            for the project is provided by a large
                    • making use of the opportunities presented          number of players within and outside the
                      by the labour market and employment                region:


          Sustainable Development of the „Eider-Treene-Sorge River Landscape“

                                                Private players
                                    • Regional federations and associations
                                      (such as Förderverein Landschaft Stapel-
                                      holm e.V., Association for the Promotion
                                      of Stapelholm Landscape, Tourismus-
                                      verband WIR, WIR Tourism Association)
                                    • Other organisations




         Eider-Treene-Sorge                                                             Regional
     Nature Conservation Station                                                  Development Agency
         of the Federal Office for
                                                                                  Eider-Treene-Sorge GmbH
       Nature and the Environment




                                                    Co-ordinator
        Federal Office for Nature                                                     Departments of the
                                         of the Federal State Government
         and the Environment                                                       Federal State Government
                                         for the Eider-Treene-Sorge region


                          Other parties involved in implementation work were, for instance:
        Investment Bank, Energy Agency, LEG Schleswig-Holstein, Schleswig-Holsteinische Landgesellschaft,
               Offices for Rural Areas, Kiel University, Flensburg University, Higher Technical Colleges,
             employment and qualification companies such as RABS gGmbH and Frauenwerkhof Seeth,
           Diakonisches Werk (a charity organisation), external consultants, facilitators, planning agencies.




26
                            Starting with a draft regional development                   • Contributions by the Nature Conservation
                            concept, the region gradually moved in the                     Administration and the Nature Conser-
                            direction of sustainable development. This                     vation Foundation
                            development was fostered by a viable                         • Special budget estimates by the federal
                            organisational structure.                                      state for the promotion of integrated
                                                                                           regional development
                            Players                                                      • Project funds from the regional pro-
                                                                                           gramme for structurally weak rural re-
                            The main regional institutions which are to-                   gions for the co-financing of LEADER II
                            day very much involved in the development                      funds and the employment programme
                            as the responsible authorities are:                            for Schleswig-Holstein (ASH), the labour
                            • The company Eider-Treene-Sorge GmbH                          administration, village and rural regional
                              with the municipalities of Friedrichstadt,                   development as well as the community
                              Hennstedt, Hohner Harde, Kropp, Lunden,                      tasks of “Improving the regional economic
                              Silberstedt, Stapelholm, Tellingstedt, Tre-                  structure” and “Improving the agricultural
                              ene, Viöl                                                    structure and coastal protection”
                            • The Förderverein Landschaft Stapelholm,                    • Funds appropriated from European struc-
                              the local nature conservation association                    tural funds as well as
                              of Meggersdorf and a large number of                       • Contributions by sponsors.
                              other active federations and associations
                              as well as                                                 Fields of action, activities, projects
                            • Eider-Treene-Sorge Nature Conservation
                              Station, partly in co-operation with                       First of all, it was a matter of gearing agri-
                              Bergenhusen Nature Conservation Centre                     culture for the stiff competition that exists in
                              and the Nature Conservation Association                    the European agricultural market. At the
                              of Germany.                                                same time it was – and still is – a matter of
                                                                                         making use of the possibility of developing
                            Finance                                                      an extensive biotope network. Three quar-
                                                                                         ters of the areas required for this are already
                            Funds are being raised as follows:                           available (9,000 hectares, corresponding to
                            • Own funds appropriated by the com-                         15 percent of the core region). At the same
                              munes, federations and associations                        time, the development of tourism was
                              involved and by other parties involved in                  launched in the core region. Outside the
                              the measure                                                core region, industrial development was


Sustainable Regional Development in the “Eider-Treene-Sorge” River Landscape
- Exemplary fields of action, core projects and measures (1999/2000)
Agriculture – Nature Conser-        Employment, Environment and        Art and Culture                       Organisational and communi-
vation – Water Management           Tourism                                                                  cations structure, Agenda
                                                                                                             management

Lunden Niederung                    Development of a network of        Regional stock-taking, project        Development of the organisa-
(1,000 hectares)                    regional information centres       management for artistic and           tional and communications
• Construction of a by-channel      • Completing the construction of   cultural projects, developing         structure
• Raising the water level in          Lunden NaTourCentre              regional cultural management          • Set-up of a limited company
   Mötjenseepolder                  • Developing a multimedia show     • Continuing the campaign                Eider-Treene-Sorge GmbH and
• Designating “Lunden Niede-        • Developing a nature expe-          “From Pillar to Post”                  raising the required
   rung” as a nature conservation     rience area                      • Developing an overall concept          finance/recruiting staff
   area                                                                • Cultural stock-taking of artistic   • Set-up of an Eider-Treene-
• Developing nature services        Developing cyclists’ paths based     and cultural activities                Sorge Forum
   and jobs in tourism              on a theme                         • Developing cultural profiles        • Updating the guidelines,
• Continuing land purchase          • Completion of the map de-        • Regional events calendar               developing a local action pro-
   measures                           picting cycle paths and market   • Information and public rela-           gramme for LEADER+
                                      introduction                       tions work                          • Project development and pro-
Selling regional products (beef)    • Signposting the routes                                                    ject support, public relations
• Implementing a feasibility        • Completing other information                                              work
  study                               points and paths                                                       • Selling the Eider-Treene-Sorge
• Developing a concept/quality      • Constructing rest areas/                                                  logo
  criteria                            shelters
• Conducting talks with pro-        • Arranging for project services                                         Agenda 21 management/energy
  ducers and consumers              • Integrating public authorities                                         management
• Drawing up a regional menu          and organisations                                                      • Project development, co-
                                                                                                               ordination in the region
                                    Tourist development process                                              • Promotion talks, applying for
                                    • Continuing the task forces                                               funds
                                    • Positioning the “Eider-Treene-                                         • Recruiting an energy con-
                                      Sorge river landscape” as a                                              sultant
Source: 1999 contribution to the      recreation area                                                        • Implementing decentralised
competition “Region of the                                                                                     projects
Future” (amended)



                                                                                                                                               27
                                                                                        numerous core projects and measures. The
                                                                                        development of regional management takes
                                                                                        up where former development left off. It can
                                                                                        be outlined as follows:
                                                                                        • In 1991, the state regional planning autho-
                                                                                          rities set up a regional office with regional
                                                                                          consultants who deal with ecological and
                                                                                          economic issues.
                                                                                        • From 1991 onwards, concepts and pro-
                                                                                          jects were developed in co-operation with
                                                                                          the communes, associations and fede-
                                                                                          rations as well as with the citizens in-
                                                                                          volved within the framework of informal
                                                                                          task forces under the management of the
                                                                                          state regional planning authorities and
                                                                                          regional consultants.
                                                                                        • In 1996, the steering group of the adminis-
Artists’ promotion           promoted by designating and developing                       trative districts and municipalities was set
“From Pillar to Post”        new areas zoned for economic activity –                      up.
                             some of them involving several communes                    • In 1998, the regional office with regional
                             or jointly for all the communes of a muni-                   ecological consultants was transformed
                             cipality. Special attention was also paid to                 into the Nature Conservation Station.
                             the field of activity “regional marketing”.                • In 1999, 10 municipalities set up a regional
                                                                                          development agency in the form of a limi-
                             At present, the focus is placed on four fields               ted liability company.
                             of action:
                             • agriculture, nature conservation and water               Today, it is a matter of bringing together a
                               management,                                              large number of initiatives launched by the
                             • employment, the environment and                          communes, federations, associations and
                               tourism,                                                 other project agencies within the framework
                             • art and culture as well as                               of effective regional management.
                             • the development of regional management.
                                                                                        In all other respects, there is an ongoing
                             As the pillars on which regional development               interchange of experience with represen-
                             is based, each of the above comprises                      tatives of other European regions. Within the

 Projects and project agencies in the “Eider-Treene-Sorge River Landscape”
 Project name                          Project agencies, parties involved                    Project manager, project co-ordination,
                                                                                             implementation control

 Overall Eider-Treene-Sorge project    Communes, municipalities, administrative distric-     Region: Eider-Treene-Sorge GmbH: Ute Sander,
                                       ts, federations, associations, private individuals,   state regional planning authorities: Ludwig Thor-
                                       Schleswig-Holstein Federal State Government           mählen
 Lunden Niederung                      Nature Conservation Foundation, Land Consoli-         Eider-Treene-Sorge Nature Conservation Station:
                                       dation Group, communes, water and soil federati-      Julia Jacobsen
                                       ons, Nature Conservation Station
 Sale of regional products (beef)      Federation for the Promotion of the Landscape of      Eider-Treene-Sorge Nature Conservation Station:
                                       Stapelholm, farmers, Eider-Treene-Sorge Nature        Jan Blew, Julia Jacobsen
                                       Conservation Station
 Lunden NaTourCentre                   The commune of Lunden,                                Commune of Lunden: Lothar Dufke
                                       Municipality of Lunden Local History Association
 Regional cycle paths                  Gemeinnützige Gesellschaft für regionale Arbeits-,    Steering group of the administrative districts and
                                       Beschäftigungs-, Qualifizierungs- und Servicean-      municipalities, RABS gGmbH: Herbert Schauer
                                       gebote mbH (RABS gGmbH) (non-profit-making
                                       company for regional labour, employment, quali-
                                       fication and service offers), municipalities
 Tourist development process           Tourist Community W.I.R. surrounding Friedrich-       W.I.R. rund um Friedrichstadt: Siegfried Hermann,
                                       stadt, municipalities, administrative districts       municipalities, administrative districts
 Art and culture                       Art and Culture task force                            Thomas Jaspert, Bokel
 Eider-Treene-Sorge GmbH               Ten municipalities                                    Managing Director: Uta Sander
 Eider-Treene-Sorge Forum              Federation for the Promotion of the Landscape of      Federation for the Promotion of the Landscape of
                                       Stapelholm                                            Stapelholm: Deert Honnens
 Energy management                     The municipality of Tellingstedt for the ten          Eider-Treene-Sorge GmbH
                                       municipalities


 Source: 1999 contribution to the competition “Region of the Future” (updated)




28
                                                                             guidelines projects “Employment,
                          1999 Round Table                                   Environment and Tourism” and “Energy”.

                    Nature Conservation Association
                                                                           Summary, outlook
                           providing support

                                                                             The region is currently integrating the ini-
Schleswig-Holsteinische                         Eider Federation             tiatives of individual project sponsors in or-
       Landgesellschaft                         Siel Federation
                                                                             der to continue presenting itself successfully
                                                                             as a “Region of the Future” at the URBAN 21
State Environmental                                                          global congress which is to be held in Berlin
                                                        Communes
              Office
                                                                             in the year 2000 and above all in order to
                                                                             prepare itself for competition among Euro-
         Office for                                      Nature Conservation pean regions:
       Rural Areas                                       Association         • It is focusing initially on implementing the
                                                                                fields of action, core projects and mea-
                                                        Nature Conservation     sures from the competition “Regions of
            Farmers
                                                        Foundation              the Future”.
                                                                             • It is combining the individual concepts,
  Environmental Offices                                                         regional projects and measures into one
                   of the                           Others                      regional development concept. The aim
 administrative districts
                                                                                behind this is to meet the requirements of
                                                                                the EU initiative LEADER+ and to raise
                            Eider - Treene - Sorge
                        Nature Conservation Station                             funds for the years 2000 to 2006.
                                                                             • It is streamlining its organisational struc-
                                                                                ture in such a way that it can meet the
                                                                                requirements of the European regional
                                                                                promotion as a “local action group”.
                          framework of INTERREG III B (North Sea),
                          the project “wetlands in spatial planning”         3 See Annex for bibliography
                          (WISP) is currently being developed with the
                          core area “Wetland management taking sus-          3 Contacts
                          tainable tourism into consideration.”
                                                                             Uta Sander, Eider-Treene-Sorge GmbH
                          Involvement of the state regional planning         Projektgesellschaft Westküste GmbH
                          authorities                                        Johann-Adolf-Straße 30
                                                                             25832 Tönning, Germany
                          What role do the state regional planning au-       Tel.: +49 (0) 48 61/96 11-0
                          thorities play in the regional development of      Fax: +49 (0) 48 61/96 11-11
                          the Eider-Treene-Sorge region and what role        E-Mail: pgw.sh@t-online.de
                          have they played in the past?
                                                                             Julia Jacobsen
                          • They gave the impetus, particularly in the       Naturschutzstation Eider-Treene-Sorge
                             start-up phase, for concept and project de-     Goosstroot 1, 24861 Bergenhusen, Germany
                             velopment. As such, they co-operated            Tel.: +49 (0) 48 85/611
                             closely with the regional players. The
                             areas of “Tourism” and “Regional Marke-         Deert Honnens
                             ting and Regional Management” demon-            Förderverein Landschaft Stapelholm e.V.
                             strate this in an exemplary way.                Hauptstraße 23, 25878 Seeth, Germany
                          • They act as a co-ordinator, pooling inte-        Tel.: +49 (0) 48 81/93 50-10
                             rests beyond technical and communal             Fax: +49 (0) 48 81/93 50-50
                             boundaries and between the departments.
                             This was above all necessary because all        Contacts at the State Regional Planning
                             the parties involved were looking for pro-      Department:
                             blem solutions and new implementation           Ludwig Thormählen, Klaus Petersen
                             strategies in the field of agriculture-nature   Ministerium für ländliche Räume des Landes
                             conservation-water management.                  Schleswig-Holstein
                          • They accompany and support the region            Düsternbrooker Weg 104
                             as a facilitator when it is a matter of         24105 Kiel, Germany
                             developing new action concepts and laun-        Tel.: +49 (0)4 31/988-17 35/18 50
                             ching innovative projects. In doing so,         Fax: +49 (0)4 31/988-19 63
                             they, for instance, promote the develop-        Ludwig.Thormaehlen@mlr.landsh.de
                             ment and implementation of the regional         Klaus Petersen@mlr.landsh.de

                                                                                                                        29
                Dithmarschen                                    Background


                Tourism Initiative                              In the past few years, the new general con-
                                                                ditions have also manifested themselves in
                                                                the holiday region of Dithmarschen. It has
                Regional profile                                been established that:
                                                                • competition between holiday resorts has
                The administrative district of Dithmarschen,      become stiffer,
                which is located between the North Sea          • Germany has expanded considerably as a
                coast, the North-Baltic Sea Canal and the         supplier’s market due to German unifi-
                River Eider, spans an area of around 1,350        cation,
                sq km and has a population of around            • competition with foreign competitors has
                150,000.                                          grown,
                                                                • the quality awareness of customers has
                It is a most varied landscape between bog-        increased considerably,
                land and sandy heath-lands and has a net-       • the price-performance-ratio is no longer
                work of cycle paths spanning some 2,000           adequate in all areas,
                kilometres.                                     • the difficult overall economic situation in
                                                                  Germany is responsible for a hesitant atti-
                                                                  tude on the part of customers and
                                                                • individual suppliers (both landlords and
                                                                  localities) are finding it increasingly dif-
                                                                  ficult to position themselves in the large
                                                                  supplier’s market. Furthermore, there is a
                                                                  growing trend to form conglomerates of
                                                                  larger supplier units.

                                                                The idea of the “Dithmarschen Tourism Ini-
                                                                tiative”was developed in 1997 against the
                                                                backdrop of this development which is
                                                                clearly visible for all those concerned.

                                                                Goals

                                                                Based on the experience of Professor Krip-
                                                                pendorf and on the findings of other re-
                                                                gions, the goal was to develop a future-
                                                                oriented tourism concept involving as many
                                                                people and interested groups as possible.
                                                                By involving the population, the aim was to
                                                                develop a joint concept that would be sup-
                                                                ported by as many players as possible:
Fishing boats   In the past, the administrative district of
                Dithmarschen focused its development            Players
                efforts on the continual expansion of tou-
                rism. Meanwhile, tourism has become             The administrative district of Dithmarschen
                more important than the original, tradi-        and Dithmarschen Tourist Centre were res-
                tional industries such as agriculture and       ponsible for processing and coordination.
                construction. This is documented by the         Westküste Higher Technical College in Heide
                following figures:                              provided the academic support for the over-
                                                                all process.
                • Around 210,000 people visit Dithmarschen
                  each year.                                    However, in order to avoid having the
                • This results in 2.1 million overnight stays   “character of an expert’s report” and gene-
                  on average.                                   rating less acceptance of the results as a
                • Around 2,500 employees who are obliged        consequence, goals, ideas and implemen-
                  to make social insurance contributions        tation proposals for a future-oriented tou-
                  benefit either directly or indirectly from    rism concept for Dithmarschen were
                  tourism.                                      developed at 4 regional conferences in 16
                • Tourism generates revenue of around 230       working groups involving around 230
                  million deutschmarks each year.               players.



30
             Two work meetings, each of which invol-
             ved around 200 people, provided the over-
             all framework. Representatives from the
             areas of politics, science and administra-
             tion as well as tourism and environmental
             protection were also involved in the overall
             process. However, any interested parties
             from the region also had the opportunity
             to take part in a large number of working
             group meetings and events.                       Workshop in Dithmarschen

             Finance                                          • Improvement of the horseriding tracks
                                                                available
             The costs incurred by the “Dithmarschen          • Expansion of the network of hiking paths
             Tourism Initiative” totalling around DM          • Provision of a range of health facilities and
             140,000, were financed with funds appro-           courses
             priated from the Regional Programme for          • Improvement of the standard and quality
             Structurally Weak Areas launched by the            of accommodation
             Federal State Government and from funds          • Improvement of the hotel and catering
             of the administrative district and working         facilities
             administration.                                  • Tourism card in Dithmarschen

             Fields of action, activities, projects           Communication
                                                              • Standardised presence of the region with-
             The fields of action for the implementation        in the framework of the umbrella brand of
             of the project were derived from the Dith-         Schleswig-Holstein
             marschen Tourism Initiative. A few indivi-       • Expansion of tourist information
             dual fields from the concept in which there
             was a pressing need to take action are listed    Pricing
             here as examples:                                • Elimination of visitors’ tax, introduction
                                                                of different survey systems in respect of
             Tourist facilities                                 visitors’ tax
             • Transport infrastructure
             • Expansion of local public passenger trans-     Sales
               port services                                  • Improving the accommodation service in
             • Co-ordination and combination of cultural        connection with the federal state
               facilities                                     • Encouraging more people who wish to
             • Establishment of a tourist guideline sys-        rent accommodation to tourists to register
               tem for the cultural and natural monu-           with the accommodation service
               ments of the administrative district           • Developing a further and advanced trai-
             • Expansion of the number of cycle paths           ning concept for suppliers and staff in the
               available including the set-up of rest areas     field of tourist information




Hotel
in Meldorf

                                                                                                          31
     The following projects are also of special        Summary, outlook
     importance for further developments:
     • The joint development of tourism                At its meeting of 16 June 1999, the district
       launched by the municipal authorities on        council of the administrative district of Dith-
       the North Sea-Baltic Sea Canal within the       marschen unanimously approved the results
       framework of the rural structural and           of the “Dithmarschen Tourism Initiative”.
       development analysis,                           This means a future-oriented tourism con-
     • Development of a network of horseriding         cept is now available that is backed by the
       tracks for the entire administrative district   vast majority of the population and political
       and                                             players.
     • Involvement in the tourist information sys-
       tem at federal state level.                     The intensive discussion process in the
                                                       region relating to issues of tourism has
     Apart from this list of fields of action which    helped to raise awareness as to the impor-
     were given as an example and are described        tance of tourism and to make people
     in greater detail in the tourism concept, it is   realise what kinds of future opportunities
     in particular a matter of developing addi-        tourism presents. Furthermore, a stronger
     tional packages for new target groups too.        community spirit has developed in the
     Apart from the traditional target groups of       region.
     families with children and holidaymakers
     who are interested in nature, it is a matter of   The joint drawing up of the tourism concept
     developing offers, for instance, for holiday-     has led to consensus among the players
     makers who are interested in culture, people      about the goals to which they aspire. This
     with disabilities and motorised holiday-          promotes further implementation of the
     makers.                                           ideas and projects developed.

     Another key goal of the project was not only      In order to achieve higher efficiency in this
     to submit a concept for action, but also to       process, the administrative districts of Nord-
     develop problem awareness for the current         friesland and Dithmarschen on the West
     process within the industry among players         coast have agreed to implement future
     involved in tourism. This also included the       activities with the support of the Regional
     realisation that due to the growing scarcity      Programme 2000.
     of public funds, the various players would
     have to define and co-ordinate focal points       3 See Annex for bibliography.
     in the long-term.
                                                       3 Contacts
     Involvement of the state regional planning
     authorities                                       Christian Mende
                                                       Tourisikzentrale Dithmarschen e.V.
     The project was supported by the Tourism          Alleestraße 12, 25761 Büsum
     Section of the Ministry for Rural Areas. The      Germany
     state regional planning authorities were          Tel.: +49 (0) 48 34/900-10
     involved in the consultations of the intra-       Fax: +49 (0) 48 34/900-50
     ministerial “ Rural Areas” task force via the     E-Mail: touristikzentrale@dithmarschen.de
     project application.




32
Regional Development
in the Technology Region
K.E.R.N. e.V.
                                                  • First of all, the realisation that the then
                                                    forthcoming Single European Market,
Regional profile                                    the forthcoming EU expansion north-
                                                    wards and the global increase in pres-
K.E.R.N. stands for the cities of Kiel, Eckern-     sure from competition were leading to
förde, Rendsburg and Neumünster. The re-            the steady increase in competition be-
gion, which includes the administrative             tween locations of business and industry
district of Plön and Rendsburg-Eckernförde          which individual communes were unable
and the cities of Kiel and Neumünster that          to keep up with.
do not belong to an administrative district,      • Secondly, the realisation that Schleswig-
spans an area of around 3,500 sq km and is          Holstein had a particular need to develop
around the same size as the territory of Plan-      into a leading and efficient technology
ning Region III – Schleswig-Holstein Central.       region because of its relative isolation in
The K.E.R.N. region has a population of mo-         geographical terms and its need to catch
re than 710,000, which is around 25 percent         up in structural terms.
of the population of the federal state of         • Thirdly, the experience that other regions
Schleswig-Holstein. Ranking just behind the         had managed to successfully attract
area surrounding Hamburg, the region is the         funds and activities by joining forces,
second most important business and labour           whereas in the K.E.R.N. region, relations
market region in Schleswig-Holstein, provi-         between the various players were practi-
ding employment for almost 300,000 people.          cally non-existent and they were more
This is where around 28 percent of the fede-        inclined to work against than with each
ral state’s gross added value is generated.         other (Vajen expert’s report) and
The K.E.R.N. region includes a total of 254       • Fourthly, the realisation that goals can
towns and communes.                                 only be reached if efforts are made not
                                                    just by the communes alone, but
                                                    through concerted action with trade
                                                    unions, employers’ federations and the
                                                    various chambers.

                                                  Goals

                                                  The Technology-Region K.E.R.N. e.V. was
                                                  set up in 1991 with the aim of promoting
                                                  regional development at all levels. The
                                                  working mandate of K.E.R.N. is oriented to
                                                  steadily improving communal, economic
                                                  and cultural co-operation within the region
                                                  and to projecting an image of efficiency
                                                  outside the federal state.

                                                  Players

                                                  The political importance of K.E.R.N. is
Background                                        reflected in the membership structure of
                                                  this regional development initiative:
A number of different events led to the cre-      • Kiel, the capital of Schleswig-Holstein
ation of the Technology-Region K.E.R.N. e.V.      • The municipality of Eckernförde
back in 1991. Wolf-Rüdiger Janzen, deputy         • The municipality of Rendsburg
chairman of the Board of Management of            • The municipality of Neumünster
K.E.R.N. and Managing Director of Kiel            • The administrative district of Rendsburg-
Chamber of Industry and Commerce,                   Eckernförde
summed them up as follows (extract from           • The administrative district of Plön
the presentation made at the third K.E.R.N.       • Kiel Chamber of Industry and Commerce
regional forum held in Rendsburg on 27            • The business federation Unternehmens-
August 1999):                                       verband Mittelholstein e.V.



                                                                                            33
                      • The business federation Unternehmens-            task force has been added. The vocational
                        verband Kiel e.V.                                training task force has discontinued its work
                      • German Federation of Trade Unions –              temporarily.
                        Nordmark state district
                      • The municipality of Büdelsdorf                   Furthermore, K.E.R.N.
                      • The municipality of Nortorf                      • organises events for the promotion of
                                                                           technology exchange between science
                      Organisational structure                             and industry,



                       K.E.R.N. Members
      Association for the Promotion of Technological, Economic and Cultural
               Co-operation in the K.E.R.N. e.V. Technology Region


 Task forces            Communal members                 Non-communal                         K.E.R.N.
                        • Municipality of Kiel           members                        co-operation partners
 • Area                 • Municipality of                • Kiel Chamber of Industry
   management             Eckernförde                      and Commerce
                        • Municipality of Rendsburg                                          (Fünen region)
                                                         • Mittelholstein Business
 • Transport            • Municipality of Neumünster       Federation
   infrastructure       • Administrative                 • Kiel Business Federation
                          district of Rendsburg-         • Federation of German
 • Tourism                Eckernförde                      Trade Unions K.E.R.N.
                        • Administrative district          region
 • Europe                 of Plön
                        • Municipality of Büdelsdorf
 • Waste                • Municipality of Nortorf
   management
                                                                                         K.E.R.N.
                                                                                         Management Board

                                       MEETING OF MEMBERS



                                                                                                  K.E.R.N.
                                                                                              plenary meeting
                                     INTERREG Advisory Board




                                      K.E.R.N. BRANCH OFFICE                             Regional Advisory Board
                                        Executive Board of Directors
                                      Branch Regional Advisory Board                      (Regional Programme 2000)



                      Finance                                            • is trying to improve networking between
                                                                           business promotion institutions in the
                      The Technology-Region K.E.R.N. e.V. re-              region,
                      ceived institutional promotion from funds          • is developing regional awareness by sta-
                      appropriated by the Ministry of Economics            ging cultural and sporting events and
                      as start-up finance in the years between           • is creating opportunities to provide infor-
                      1991 and 1993. In all other respects, the pro-       mation about important projects and
                      jects and branch office are financed by              themes concerning the region, as well as
                      members’ contributions, funds from the               providing opportunities for discussion
                      Schleswig-Holstein Regional Programme                within the framework of regional forums.
                      and by funds of the INTERREG EU joint
                      initiative.                                        K.E.R.N. also presents the region internally
                                                                         and externally in publications and on the
                      Fields of action, activities, projects             Internet.

                      The five task forces for waste management,         At international level, K.E.R.N. maintains
                      vocational training, area management, local        intensive relations with the region of Fyn
                      public passenger transport and tourism             municipality in Denmark within the frame-
                      have been the main focal points of the work        work of the INTERREG EU joint initiative.
                      performed in recent years. A new Europe

34
Intra-communal
area zoned for
economic activity
in Altenholz–
Dänischenhagen–
Kiel

                    It also has contacts with the Département        INTERREG co-operation with the municipal
                    Loire-Atlantique in France and with Scandi-      commune of Fünen (municipality of
                    navian countries and Baltic countries.           Fyn,/Denmark)
                                                                     Due to their integration into the INTERREG
                    Exemplary results from K.E.R.N. work             II A EU joint initiative, it is now possible to
                                                                     implement cross-border projects in the
                    The Area Management Task Force                   fields of economic co-operation, tourism,
                    The task force has begun evaluating and im-      co-operation in the field of science and re-
                    plementing the regional study on the             search, training, further and advanced trai-
                    development basis and development goals          ning and culture between one Danish and
                    of the K.E.R.N. region. Guidelines for the       one German partner using grants appro-
                    region have been developed from the study.       priated from INTERREG funds.

                    Furthermore, a decision to set up co-opera-      Concrete projects include:
                    tion committees has been prepared for the        • A research project on laser technology
                    Executive Board. The co-operation com-           • A cultural project “(dualit:tet) artistic
                    mittees are to ensure that the basis of trust      region of K.E.R.N.-Fünen”
                    required for intra-communal co-operation         • “German-Danish network for commercial
                    between the central town or locality and the       training and further training”
                    surrounding communes exists.                     • “Cross-border Cycle Tourism K.E.R.N.-
                                                                       Fünen”
                    Moreover, the results of the area manage-        • Co-operation with adult education centres
                    ment work are taken into consideration in          (Volkshochschulen)
                    respect of the overall continuation of the re-   • Helping women return to the workforce.
                    gional plan for Planning Region III (Schles-
                    wig-Holstein Central) which coincides with       Involvement of the state regional planning
                    K.E.R.N.                                         authorities

                    At present, work is being performed on the       The state regional planning authorities have
                    subjects relating to the development of          • supported K.E.R.N. in respect of its
                    areas zoned for economic activity and re-          integration into the “Urban Networks”
                    gional marketing. The task force is establis-      research project launched by the Federal
                    hing close links with the regional planning        Government,
                    authorities.

                                                                                                                  35
                                                                     neighbour Fünen. The future work will focus
                                                                     on the following fields of action: area mana-
                                                                     gement, transport infrastructure, tourism,
                                                                     waste management and Europe.

                                                                     The K.E.R.N. Branch Office will have to cope
                                                                     with new tasks when the Regional Program-
                                                                     me 2000 is implemented because the Regio-
                                                                     nal Advisory Board for the Regional Pro-
                                                                     gramme 2000 is linked to K.E.R.N. These will
                                                                     include, inter alia, launching projects, sup-
                                                                     porting project sponsors, commenting on
                                                                     project applications and providing co-ordi-
                                                                     nating support when projects are implemen-
                                                                     ted.

                                                                     3 See Annex for bibliography.
                                                                     3 Contacts
                                                                     Klaus Baltzer
                                                                     Technologie-Region K.E.R.N. e.V.
                                                                     Königinstraße 1, 24768 Rendsburg
                                                                     Germany
                                                                     Tel.: +49 (0) 43 31/13 86 86
                                                                     Fax: +49 (0) 43 31/13 86 87
INTERREG-Koope-    • co-financed and supported the regional          E-Mail: kern@NetzService.de
ration K.E.R.N.-     study “Development Basis and Develop-           Internet: www.kern.de
Fünen                ment Goals of the K.E.R.N. Region” using
                     funds appropriated from the Regional Pro-       Contact at the State Regional Planning
                     gramme for Structurally Weak Rural              Department:
                     Areas, and conducted research on con-
                     cepts focusing on developing areas zoned        Frank Liebrenz
                     for economic activity and regional marke-       Ministerium für ländliche Räume, Landes-
                     ting,                                           planung, Landwirtschaft und Tourismus
                   • been involved in the selection decision in      des Landes Schleswig-Holstein
                     respect of the promotion of projects from       Abteilung Landesplanung
                     the regional programme within the intra-        Düsternbrooker Weg 104, 24105 Kiel
                     ministerial task force (IMAG) “Regional         Germany
                     Programme”,                                     Tel.: +49 (0)4 31/988-17 34
                   • proposed topics and helped find solution        Fax: +49 (0)4 31/988-19 63
                     proposals for regional issues within the        E-mail: Frank.Liebrenz@mlr.landsh.de
                     framework of implementing the regional
                     study (for instance, in the area manage-
                     ment task force) and
                   • launched and facilitated intra-communal
                     development processes in the region and
                     provided the communes with relevant ad-
                     vice.

                   The state regional planning authorities will
                   continue to actively support the regional de-
                   velopment process in the future.

                   Summary, outlook

                   Due to the manifold activities it has been in-
                   volved in in recent years, K.E.R.N. has contri-
                   buted towards enhancing communication
                   and co-operation above all between the lo-
                   cal players, the players in industry and bu-
                   siness promotion institutions and the Danish

36
                    Integrated development                           attraction. The share of commercial and
                                                                     company-related services is very low com-
                    of the administrative district                   pared to the tourist services.


                    of Ostholstein                                   Background

                                                                     It was above all the following developments
                    Regional profile                                 that led to the decision to increase inte-
                                                                     grated development of the administrative
                    The administrative district of Ostholstein is    district and to draw up a regional develop-
                    located on the direct route between Ham-         ment concept:
                    burg, Lübeck and Copenhagen/Malmö. It            • a considerable number of jobs have been
                    spans 1,392 sq km and has a population of           lost, among other things, because of the
                    around 200,000. The administrative district         closure of bases belonging to the Federal
                    consists of 6 municipalities, 23 communes           Armed Forces and the restructuring of the
                    and 16 communes which do not belong to              Federal Border Guard and
                    any administrative district.                     • freight traffic on the railway connection
                                                                        between Hamburg-Lübeck-Copenhagen
                    The economic structure of the administra-           was diverted via Flensburg after the fixed
                    tive district is marked by its location on the      link was built across the Great Belt, lea-
                    Baltic Sea. This is reflected in the impor-         ding to a reduction in the economic basis
                    tance of tourism: Ostholstein manages to            of the North-Eastern part of the admini-
                    attract 2.5 million holidaymakers and gene-         strative district.
                    rates around 15 million overnight stays and
                    24 million day visits. Apart from the varied,    Furthermore, it is the North-Eastern part of
                    undulating landscape of Ostholstein, the         the administrative district (Fehmarn/Wag-
                    long white sandy beaches are another great       rien) that is affected most by the plans to
                                                                     have a fixed link across Fehmarn Belt. The
                                                                     regional players intend to gear themselves
                                                                     for this project in good time. By contrast,
                                                                     developments in the South which has close
                                                                     links with Lübeck depend greatly on joint
                                                                     goals being co-ordinated across the boun-
                                                                     daries of administrative districts.

                                                                     The administrative district of Ostholstein is
                                                                     therefore currently initiating the two-year
                                                                     process aimed at drawing up a regional de-
                                                                     velopment concept. This is associated with:
                                                                     • the Agenda 21 process launched in
                                                                       1996/1997 for the entire administrative
                                                                       district and the restructuring of the
                                                                       administration which has led, among
                                                                       other things, to the set-up of the “Planning
                                                                       and Sustainable Development” agency,
                                                                     • the expert’s report on tourism which was
                                                                       drawn up together with the neighbouring
                                                                       administrative district of Plön, the results
                                                                       of which are now to be taken into consi-
                                                                       deration and implemented,
Fehmarnsund                                                          • the rural structural and development
Bridge                                                                 analyses which have already been ini-
                                                                       tiated and developed,
                                                                     • the development concept for the region of
                                                                       Lübeck which is currently being drawn up
                                                                       and which integrates the southern part of
                                                                       the administrative district,
                                                                     • the close, project-related co-operation
                                                                       with the Hanseatic city of Lübeck and the
                                                                       Danish neighbour Storstrøm municipality
Coastal landscape                                                      within the framework of INTERREG III A
in Ostholstein                                                         and

                                                                                                                37
                                 • the international co-operation with the          • drawing up long-term orientation points
                                   municipality of Storstrøm and the region           that involve several sectors that are
                                   of Öresund within the framework of                 co-ordinated beyond boundaries for
                                   INTERREG III C, by means of participation          economic, infrastructure and area
                                   in the project “South-Western Baltic Sea           development,
                                   TransRegional Area-Inventing New Geo-            • integrating ideas put forward by the re-
                                   graphy (STRING).”                                  gional players for updating regional
                                                                                      planning goals within the framework of
                                 In order to sum up the various problems              re-developing the regional plan for Plan-
                                 involved and the manifold development                ning region II (Schleswig-Holstein East).
                                 initiatives that have been launched and to
                                 co-ordinate and promote the implemen-              Players
                                 tation processes, a regional development
                                 process is now to be drawn up for the entire       The communes, federations and associ-
                                 administrative district.                           ations, the economic and social partners
                                                                                    and the state regional planning authorities
                                 Goals                                              are involved under the auspices of the
                                                                                    administrative district.
                                 The regional development concept is ori-
                                 ented to                                           Organisational structure
                                 • developing regional guidelines and de-
                                   fining development goals,                        No organisational structure has been
                                 • pointing out region-specific strategies and      specified yet for the drawing up of a regio-
                                 • developing central regional projects and         nal development concept. In view of the
                                   measures, the implementation of which            special efforts the administrative district is
                                   is to be launched at the same time, if           making to promote sustainable develop-
                                   possible.                                        ment, the organisational structure for
                                                                                    implementing the Agenda 21 process in
                                 As such, it is a matter, inter alia, of            Ostholstein is illustrated, by way of
                                 • enhancing the regional economic struc-           example, in the diagram.
                                   ture and the attractiveness of Ostholstein
                                   as a location for business and industry
                                   under changing conditions,
                                 • safeguarding the good living, housing,
                                   working and environmental conditions,



              Integrated development of the administrative district in Ostholstein – co-ordination of the Agenda 21 process


                                      Task forces                                 Advisory Board/Forum
                                      • Co-ordination by the                      • As support
                                        Agenda Office                             • Guidelines and goals
                                                                                  • Events



                                                       Agenda 21 Office
 The public




                                                                                                                              The public




                         Administrative                • Information gateway                  County council
                         district                      • Process management
                                                       • Making and maintaining               • Acts as a role model
                         • Self-administration           contacts
                                                       • Co-ordinating public relations
                                                         work


                                      Projects
                                      • Projects involving                                Communes
                                        several communes




38
                                                                         and communes on how to draw up urban
                                                                         development plans and help them imple-
                                                                         ment projects that are of supra-regional
                                                                         importance and
                                                                       • they take part in the consultations of the
                                                                         task force for the region of Lübeck and the
                                                                         German-Danish Advisory Board.

                                                                       Summary, outlook

                                                                       In the administrative district of Ostholstein,
                                                                       there is an increasing willingness to adapt to
                                                                       new forms of regional development and co-
                                                                       operation. Positive features are associated
                                                                       with the term “region” which is being taken
                                                                       more and more to mean the region of Ost-
                                                                       holstein/the municipality of Storstrøm.

                                                                       3 See Annex for bibliography.
                                                                       3 Contacts
                                                                       Horst Weppler
                                                                       Kreis Ostholstein, Amt für Planung und
Village scenery in   Fields of action, activities, projects            Nachhaltige Entwicklung
Ostholstein                                                            Postfach 433, 23694 Eutin, Germany
                     In the forthcoming regional development           Tel.: +49 (0) 45 21/788-380
                     concept, the main focus will be placed on         Fax: +49 (0) 45 21/788-385
                     the following areas:                              E-mail: h.weppler@kreis-ostholstein.de
                     • The fixed link across Fehmarn Belt, the
                       transport industry                              Contacts at the State Regional Planning
                     • Baltic Sea co-operation                         Department:
                     • Commercial development, innovation,
                       technology transfer                             Beate Domin, Ludwig Thormählen
                     • Tourism                                         Ministerium für ländliche Räume des Landes
                     • Strengthening rural areas and                   Schleswig-Holstein
                     • The labour market, training and further         Düsternbrooker Weg 104
                       training, taking women’s issues into speci-     24105 Kiel, Germany
                       al consideration.                               Tel.: +49(0)4 31/988-17 36, -17 35
                                                                       Fax: +49 (0)4 31/988-19 63
                     In all other respects, it is a matter of promo-   Beate.Domin@mlr.landsh.de
                     ting regional marketing, information and          Ludwig.Thormaehlen@mlr.landsh.de
                     communication.

                     Finance

                     Finance is covered by funds appropriated
                     from the regional programme of the federal
                     state and the administrative district’s own
                     contributions.

                     Involvement of the state regional planning
                     authorities

                     The state regional planning authorities sup-
                     port the integrated development of the
                     administrative district in a number of diffe-
                     rent ways:
                     • they participate in the project control
                       group in order to develop a regional
                       development concept,
                     • they provide advice to the municipalities       Ferry link between Puttgarden and Rødby

                                                                                                                  39
Aerial view of   Development concept                               competitive. As such, it is a matter of co-
Lübeck                                                             ordinating regional settlement areas, se-
                 for the region of Lübeck                          curing open areas, solving traffic problems
                                                                   and of seizing the opportunities of the
                                                                   regionally differentiated development of
                 Regional profile                                  tourism around Lübeck Bay and in the
                                                                   inland area. Furthermore, it is necessary to
                 The region of Lübeck, which is located on         develop co-operation prospects with
                 the direct route between Hamburg, Lübeck          Hamburg.
                 and Copenhagen/Malmö, has a population
                 of around 418,000. It covers an area of           Goals
                 around 1,900 sq km in two federal states,
                 five administrative districts and the Hanse-      Against this backdrop, a Region of Lübeck
                 atic city of Lübeck, three planning regions       task force was set up with the aim of draw-
                 and a total of 103 municipalities and com-        ing up a regional development concept
                 munes.                                            containing proposals for the spatial distri-
                                                                   bution of future settlement areas and open
                 Background                                        spaces on the basis of an estimate of re-
                                                                   gional population and employment figu-
                 The spatial starting point and the develop-       res. The results are also intended to supply
                 ment prospects for the region of Lübeck           important terms of reference for a regional
                 have changed dramatically since German            tourism and transport concept. Retail deve-
                 reunification, since the restoration of a         lopment in the region is another important
                 joint economic area around the Baltic Sea         focal point that focuses particularly on pre-
                 and as a result of the construction of the A      serving and strengthening the existing
                 20 Baltic Sea motorway. For Lübeck, which         inner-city and village shopping facilities.
                 is a services and business centre, which
                 has a university and the largest port in the
                 federal state and in the entire region, it is a
                 matter of defining joint goals and fields of
                 action that will make the region even more

40
                     Players

                     The following players are involved in dra-
                     wing up a regional development concept:
                     • The Hanseatic City of Lübeck and 102
                       communes
                     • The administrative district of North-West
                       Mecklenburg
                     • The Duchy of Lauenburg
                     • The administrative district of Stormarn
                     • The administrative district of Segeberg
                     • The administrative district of Ostholstein           Weekly market
                     • The Ministry of Labour and Construction
                       of the federal state of Mecklenburg-Wes-             • a regional retail concept on the basis of a
                       tern Pomerania, the Regional Planning                  regional retail expert’s report,
                       and State Regional Planning Department               • integrating existing transport plans in the
                     • The Regional Planning and State Regional               region of Lübeck on the basis of the inte-
                       Planning Agency of Schwerin                            grated transport concept for the region of
                     • The State Chancellery of Schleswig-                    Lübeck (IVK, 1998), the federal state local
                       Holstein, State Regional Planning                      transport plan and the regional local trans-
                       Department.                                            port plans for the region of Lübeck as well
                                                                              as the regional local transport plans of the
                     Organisational structure                                 Hanseatic City of Lübeck,


                                                Region Lübeck

Communal members                                                Members at federal state level
• Administrative districts involved                             • Regional Planning Department of Mecklenburg-
• Hanseatic City of Lübeck                                        Western Pomerania
• Towns and communes of the region                              • Regional Planning Department of Schleswig-Holstein




Region of Lübeck                           Regional Advisory Board
                                                                                           Conferences of experts
task force                                 • 28 members comprising
• Representatives of the adminis-            politicians and administrators
  trative districts involved and of        • 2–4 representatives of the state
  the Hanseatic City of Lübeck               regional planning authorities
• Representatives of the state               of Mecklenburg-Western
  regional planning authorities of           Pomerania and Schleswig-
  Mecklenburg-Western Pomerania              Holstein (permanent guests)
                                             Conferences of experts                        Regional Conference
  and Schleswig-Holstein




Sub-task forces                                                   Management
                                                              (Hanseatic City of Lübeck)




                     Fields of action, activities, projects                 • a regional landscape concept,
                                                                            • a tourism concept
                     The work is aimed at drawing up a regional             • and an IT-based area information system
                     development concept for Lübeck that traver-              for the region of Lübeck.
                     ses communal and federal state boundaries
                     on the basis of a regional planning study.             Finance

                     Provision is made specifically for the                 The costs incurred in developing a concept
                     following modules:                                     are borne by the Hanseatic City of Lübeck,
                     • a settlement concept (housing/commer-                the four administrative districts in Schles-
                       cial),                                               wig-Holstein and the Regional Planning

                                                                                                                       41
                Association of West Mecklenburg. The ad-           3 See Annex for bibliography.
                ministrative districts involve their municipa-
                lities and communes, the Regional Planning         3 Contacts
                Association of West Mecklenburg and the
                administrative district of North-West Meck-        Dr. Volker Zahn (Managing Director)
                lenburg as well as the municipalities and          Heinz Lütteken
                communes.                                          Hansestadt Lübeck, FB 6
                                                                   Geschäftsstelle der AG Region Lübeck
                Involvement of the state regional planning         Mühlendamm 10, 23552 Lübeck
                authorities                                        Germany
                                                                   Tel.: +49 (0)4 51/122-60 00, -61 17
                The state regional planning authorities are        Fax: +49 (0)4 51/122-60 07, -61 90
                involved:
                • in the overall structuring of the develop-       Contacts at the State Regional Planning
                  ment concept and process,                        Department:
                • in the Region of Lübeck task force and the
                  Settlement Development sub-task force            Beate Domin
                • in the Regional Advisory Board.                  Astrid Dickow
                                                                   Ministerium für ländliche Räume des Landes
                Summary, outlook                                   Schleswig-Holstein
                                                                   Düsternbrooker Weg 104
                The concept is only intended to be an initial      24105 Kiel
                step towards forming a joint planning region.      Germany
                The results are also to be integrated into the     Tel.: +49 (0)4 31/988-17 36, -18 32
                relevant regional planning by the State            Fax: +49 (0)4 31/988-1963
                Regional Planning Department. In the longer        Beate.Domin@mlr.landsh.de
Lübeck museum   term, central projects are also to be developed.   Astrid.Dickow@mlr.landsh.de
harbour




42
Regional planning                                 South/Hamburg and the regional planning
                                                  study for the region of Lübeck.
development study for
                                                  Within the framework of the planning sover-
Central Stormarn                                  eignty of the communes, the aim was to im-
                                                  plement the study in the preparatory and
                                                  binding urban development plans. The
Regional profile                                  development study was supposed to indi-
                                                  cate approaches for co-ordinated planning
The sub-area of “Central Stormarn” which          and also to provide the basis for intensified
belongs to the administrative district of Stor-   intra-communal co-operation in the various
marn is located between the cities of Bad         fields of activity.
Oldesloe, Ahrensburg and Hamburg. It has a
population of around 100,000 and accounts         Players
for approximately 50 percent of the popula-
tion of the entire administrative district. The   The regional study comprised the areas of
area consists of three towns, two com-            Ahrensburg, Bad Oldesloe, Bargteheide and
munes which do not belong to an adminis-          the communes of Ammersbek, Bargfeld-
trative district and 13 communes belonging        Stegen, Delingsdorf, Elmenhorst, Großhans-
to an administrative district and spans an        dorf, Hammoor, Hoisdorf, Jersbek, Lasbek,
area of 300 sq km.                                Neritz, Pölitz, Rümpel, Siek, Todendorf und
                                                  Tremsbüttel.
Background
                                                  Organisational structure
Changed general conditions such as the
effects of German unification, the opening of     The regional planning study was drawn up
Eastern Europe and the expansion of the           by the Free Planning Group Berlin (FPB) be-
Single European Market towards Scandi-            tween November 1994 and February 1996.
navia are leading to considerable settlement
pressure and an increase in traffic in the        A main feature of the study was the inten-
metropolitan region of Hamburg and in             sive participation of the towns and com-
the administrative district of Stormarn in        munes involved within the framework of a
particular.                                       task force supporting the project. This was
                                                  composed of representatives of the adminis-
For this reason, a regional planning              trative district of Stormarn, the towns, com-
development study for the core area of the        munes, district administrations and of the
administrative district of Stormarn (Central      Free and Hanseatic City of Hamburg as well
Stormarn) was commissioned in the au-             as the state regional planning authorities of
tumn of 1994. It was intended to contribute       Schleswig-Holstein.
towards identifying the opportunities and
limits of regional development for the            Broad acceptance was generated for the re-
areas of landscape, settlement, transport         sults of the expert’s report, not least by the
and social, cultural and technical infra-         set-up of this task force.
structure on the basis of landscape, urban
development, transport and urban                  Finance
development policy evaluations.
                                                  The costs incurred by the regional planning
Goals                                             development study totalling DM 365,000
                                                  were shared by the Promotion Fund North
When the study was drawn up, the regio-           of the metropolitan region of Hamburg, the
nal plan for Planning Region I, the State         administrative district of Stormarn and the
Regional Plans for Schleswig-Holstein and         towns and communes involved (with the
the Administrative District Development           exception of one commune).
Plan were being updated. The findings of
the regional planning development study           Fields of action, activities, projects
were thus used as a decision-making basis
for updating these plans.                         On the basis of an overall regional
                                                  perspective and in co-ordination with the
It was oriented towards developing another        neighbouring areas within and outside the
reliable basis for the regional planning          administrative district and with Hamburg,
decisions pending as a supplement to the          target information was developed on the
development expert’s report on Stormarn           following areas:

                                                                                              43
                                                                    Summary, outlook

                                                                    The expert’s report on development is to be
                                                                    perceived as the result of a co-ordination
                                                                    process that constitutes a “development
                                                                    model based on consensus” in the run-up to
                                                                    the formal planning procedure.

Landscape in                                                        Within the framework of the following regio-
Stormarn                                                            nal plan, the jointly produced results of the
                                                                    development study have led to
                    Structure of free space                         • the communes of Elmenhorst and Trems-
                    • Planning of green strips, local recreation      büttel being integrated into the settlement
                      facilities, landscape conservation and          axis of Hamburg-Bad Oldesloe,
                      nature conservation areas involving           • other areas zoned for economic activity
                      several communes.                               being designated and
                                                                    • to the axis areas in Bad Oldesloe and in a
                    Settlement structure:                             sub-area in the commune of Siek being
                    • Distribution of areas zoned for housing         expanded.
                      construction and economic activity, taking
                      the estimated demand up to the year 2010      In line with the recommendations made in
                      into consideration                            the regional study, larger areas have also
                    • Expanding the settlement axis of Ahrens-      been allocated for housing construction in
                      burg – Bad Oldesloe                           the town of Bad Oldesloe and in the com-
                                                                    munes of Delingsdorf and Elmenhorst. Ur-
                    Infrastructure:                                 ban development plans for the designation
                    • Developing a supplementary network of         of larger areas zoned for economic activity
                      facilities associated with the social, cul-   are currently in the pipeline or have been
                      tural and technical infrastructure based      drawn up in Bad Oldesloe, Bargteheide and
                      on the division of labour                     Siek. With the allocation of the industrial
                                                                    estate in Siek, the impetus given by the
                    Transport infrastructure:                       development studies for intra-communal
                    • Transport planning for passenger trans-       co-operation has been acted upon.
                      port and local public passenger transport.
                                                                    3 Bibliography in the Annex.
                    Involvement of the state regional planning
                    authorities                                     3 Contacts
                    The state regional planning authorities         Rainer Schuldt
                    were involved in the task force which           Günter Fischer
                    monitored the project and they advise the       Landrat des Kreises Stormarn
                    communes on how to implement the                Fachbereich Bau/Fachdienst Planung
                    results, particularly in respect of local       23840 Bad Oldesloe
                    urban development planning.                     Germany
Bargteheide                                                         Tel.: +49 (0) 45 31/160-225, -354
industrial estate                                                   Fax: +49 (0) 45 31/160-623

                                                                    Contact at the State Regional Planning
                                                                    Department:

                                                                    Beate Domin
                                                                    Ministerium für ländliche Räume, Landes-
                                                                    planung, Landwirtschaft und Tourismus
                                                                    des Landes Schleswig-Holstein
                                                                    Abteilung Landesplanung
                                                                    Düsternbrooker Weg 104
                                                                    24105 Kiel
                                                                    Germany
                                                                    Tel.: +49 (0)4 31/988-17 36
                                                                    Fax: +49 (0)4 31/988-19 63
                                                                    E-mail: Beate.Domin@mlr.landsh.de



44
                      Regional Development                              Saxony, to strengthen co-operation by pla-
                                                                        cing it on a new, trilateral basis. The three
                      Concept for the Metro-                            partners drew up a joint Regional Develop-
                                                                        ment Concept, since the city centre and the
                      politan Region of Hamburg                         surrounding regions were only able to solve
                                                                        the problems they were faced with within a
                                                                        framework of close co-operation.
                      Regional profile
                                                                        It is becoming increasingly important for the
                      The metropolitan region of Hamburg – be-          metropolitan region to take concerted action
                      ginning with the Free and Hanseatic city of       in view of the international competition that
                      Hamburg – in the North comprises five ad-         exists between the regions. As such, it is
                      ministrative districts in Schleswig-Holstein,     beneficial that in the next few years the
                      the economic area of Brunsbüttel and eight        metropolitan region of Hamburg will gain
                      rural districts in Lower Saxony in the South.     momentum as one of the most interesting
                                                                        investment and business centres in Europe.
                                                                        The growth prospects of the metropolitan
                                                                        region are higher than average compared to
                                                                        other European regions.

                                                                        At the same time, voluntary co-operation
                                                                        in the metropolitan region is also a res-
                                                                        ponse to the demand for a northern state
                                                                        which is the topic of lively discussions at
                                                                        regular intervals.

                                                                        Goals

                                                                        Due to the growth prospects of the region,
                                                                        co-operation is focusing on structural topics,
Metropolitan region                                                     above all on industry and transport, but also
of Hamburg                                                              on maintaining the quality of life. Other im-
                                                                        portant subjects are:
                                                                        • co-ordinated settlement development,
                                                                        • housing supply,
                                                                        • natural household and local recreation
                      A population of four million inhabits an area       facilities,
                      spanning 18,000 sq km. Hamburg is an inter-       • science and research,
                      national finance and services centre and has      • vocational training and advanced training,
                      the second-largest port in Europe. The re-        • agriculture,
                      gion is the point of intersection of important    • waste management as well as
                      flows of traffic and goods in the direction of    • water supply and excavated waste.
                      Scandinavia, Western and Southern Europe,
                      Berlin, Central and Eastern Europe.               The task of the Regional Development Con-
                                                                        cept consists in integrating these areas in-
                      This makes the region a turntable for inter-      volving several federal states, sourcing new
                      national exchange and the junction that ca-       possibilities for concerted action and pro-
                      ters for the North Sea and the Baltic Sea.        moting implementation processes.

                      The metropolitan region has been presented        Players
                      with the federal award “Region of the Fu-
                      ture” in acknowledgement of its activities in     The following authorities are involved in co-
                      relation to sustainable development.              operation in the metropolitan region:

                      Background                                        • the Federal State Governments of
                                                                          Schleswig-Holstein, Hamburg and Lower
                      There is a long-standing tradition of co-ope-       Saxony,
                      ration in the metropolitan region. Since the      • five administrative districts of Schleswig-
                      mid-1950s, the federal states of Hamburg            Holstein and the economic area of Bruns-
                      and Schleswig-Holstein have engaged in              büttel as well as eight rural districts in
                      bilateral joint regional planning. In 1991, the     Lower Saxony, each of them with their
                      federal states decided, together with Lower         municipalities and communes.

                                                                                                                   45
     Organisational structure                             Fields of action, activities, projects

     Various bodies which are classified accor-           In a relatively short space of time – within
     ding to the levels of action of the Regional         five years to be precise – the metropolitan
     Development Concept are responsible for              region drew up the Regional Development
     co-operation:                                        Concept and developed an efficient orga-
     • At programme level, there is the Planning          nisational structure. Here is an overview
       Council and the Regional Conference.               illustrating the most important levels:
       They establish the direction in which the          • in 1994, the guiding principle and the orien-
       region is to develop.                                 tation framework were created as the basis
                                                             of the Regional Development Concept,


         Regional Development Concept for the Metropolitan Region of Hamburg


                                         Joint Cabinet Meeting



                         Planning Council                          Regional Conference
       Pro-              per federal state                         representatives of the Federal
       gramme            • 2 state secretaries                     State Parliaments, chambers
       level             • 1 representative at                     of industry and commerce,
                           administrative district and             trade unions and associations
                           communal level                          + Planning Council



                                           Steering Committee
                         Thematic                                                  Task force
                                           per federal state                       3 co-ordinators of
                         speci-            • 2 Heads of Departement
       Strategic                                                                   the federal state
                         alised              or Agency Heads
       level                                                                       and two co-ordi-
                         task              • 1 representative at administra-
                         forces                                                    nators of the
                                             tive district and communal level      communal level
                                           • + 1 women’s representative




                         Promotion                   Project               Promotion
       Ope-              Committee                   task                  Committee
       rational          North                       forces                Hamburg /
       level                                                               Lower Saxony
                         (Hamburg /
                         Schleswig-Holstein)




                         Conference of              Communes                    Regional working
       Com-              chairpersons of the        of the                      community of the
       munal             county councils            metropolitan region         joint regional
       level            „Metropolitan Region                                    planning authorities
                         of Hamburg“                                            (Hamburg-Lower Saxony)
                         (Schleswig-Holstein)




     The Regional Conference plays a key role,            • in 1996, the Regional Development
     for it ensures that players from all levels of         Concept achieved an important mile-
     action and all specialised fields come                 stone with an action framework,
     together and exchange views.                         • from 1997 onwards, today’s organisational
                                                            structure gradually emerged. Initial
     • At strategic level, there is the Steering            general projects showcased their results.
       Committee, the thematic specialised task
       forces and the team that is responsible            From 1998 onwards, the metropolitan region
       for co-ordinating the overall work of the          continued to implement the entire regional
       Regional Development Concept.                      development concept. Important new
     • Projects are implemented at operational            features of the draft Regional Development
       level by individual project teams and the          Concept 2000 were
       two promotion committees.

46
• a considerably expanded and more con-          Industry
  crete model as well as                         • Joint development of areas zoned for
• an updated, implementation-oriented              economic activity
  action framework comprising 35 main            • Management of areas zoned for economic
  projects.                                        activity based on the policy of equality
                                                 • Maritime landscape Unterelbe
The following fields of action were identified   • Management and evolution of the two
for the Regional Development Concept 2000:         information systems developed for areas
                                                   zoned for economic activity
Waste management                                 • Ecological industrial centre at Hamburg-
• Material management involving several            Altona
  companies
• Mechanical-biological pre-treatment plant      Science and research
  in Lüneburg-Bardowick (MBV Lüneburg)           • Electron-positron-linear collider (linear
                                                   accelerator)
Labour market                                    • Start-ups and spin-offs from institutions
• Regional labour market policy of the             of third level education
  metropolitan region                            • The metropolitan region of Hamburg as
                                                   an academic location
Vocational training and advanced training
• Co-ordinating focal areas of advanced          Housing supply
  training in the metropolitan region            • Construction of rental apartments in the
                                                   initial promotion stage in communes of
Agriculture                                        the Northern region
• Expansion and evolution of the Eastern
  development research centre at Jork            Finance
• Strategy and measures concept for the
  production and sale of regional products       The regional planning authorities appropri-
• Urban agriculture – integration of agricul-    ate the total sum of DM 300,000 each year
  tural management into urban develop-           to cover the costs incurred by co-operation
  ment                                           within the framework of the Regional
• Utilisation of biogene residual agents in      Develop-ment Concept (brochures, expert
  agricultural biogas plants                     reports, workshops, bodies).

Natural household and local recreation           The bilateral promotion funds appropriate
facilities                                       funds for communal investment projects for
• Development of a NATURA 2000 concept           the implementation of the Regional
  along the River Elbe                           Development Concept in administrative
• Development programme Estetalnie-              districts, municipalities and communes in
  derung                                         order to take the strain off the communal
• The Elbe recreation area                       funds (Promotion Fund North: DM 3.8 mil-
• Expansion of the leisure-oriented cycle pa-    lion per year, Promotion Fund Hamburg/
  ths (cross-border networking)                  Lower Saxony: DM 2.8 million per year).
• Major conservation area Elbtalaue
• Several significant designated nature con-     Involvement of the regional planning
  servation areas                                authorities
• Settlement development
• Communal implementation – using                The regional planning authorities are the
  Norderstedt as a case example                  real carriers of the Regional Development
• Agreement concluded between the federal        Concept process, since the three Federal
  states on “Co-ordination between Re-           State Governments are responsible for
  tailers and Major Recreational Facilities”     cross-border co-operation.

Transport                                        Summary, outlook
• Construction of a third railway track
  between Stelle and Lüneburg                    Entering the 21st century with the Regional
• Electrification of the Hamburg-Lübeck          Development Concept 2000: a joint cabinet
  route                                          meeting to be attended by the three federal
• Hamburg airport                                states is intended to implement the Regional
• Extension of the suburban railway via          Development Concept in mid-2000.
  Neugraben right out to Buxtehude
• Twin-track expansion of the AKN route          What will happen then?

                                                                                              47
     • Co-operation will extend into other poli-    3 Contacts
       tical areas
     • Greater emphasis will be placed on           Ernst Hansen
       projects                                     Ministerium für ländliche Räume, Landes-
     • Working programmes set fixed priorities      planung, Landwirtschaft und Tourismus
       and deadlines                                des Landes Schleswig-Holstein
     • Concrete projects and concepts also          Abteilung Landesplanung
       attract neighbouring regions: Mecklen-       Düsternbrooker Weg 104
       burg-Western Pomerania, Copenhagen/          24105 Kiel
       Öresund, Lübeck and Berlin                   Germany
     • The Steering Committee will evaluate         Tel.: +49 (0)4 31/988-17 38
       the progress of the projects at regular      Fax: +49 (0)4 31/988-19 63
       intervals,                                   Ernst.Hansen@mlr.landsh.de
     • Active PR work will incorporate the Re-
       gional Development Concept much more         Andreas Rieckhof
       effectively into the region                  Stadtentwicklungsbehörde Hamburg
     • Regional marketing will enhance the          Landesplanungsamt
       metropolitan region.                         Alter Steinweg 4, 20459 Hamburg
                                                    Germany
     Furthermore, the metropolitan region of        Tel.: +49 (0)40/4 28 41-30 94
     Hamburg will take part in the INTERREG III B   Fax: +49 (0)40/4 28 41-30 27
     project “South-western Baltic Sea TransRe-     Andreas.Rieckhof@steb.hamburg.de
     gional Area – Inventing New Geography
     (STRING)”. This specifically involves trans-   Friedhelm Budde
     national co-operation with the Öresund         Niedersächsisches Innenministerium
     region (see page 7).                           Raumordnung und Landesentwicklung
                                                    Postfach 22130002, 30169 Hannover
     3 Bibliography in the Annex.                   Germany
                                                    Tel.: +49 (0)5 11/120-47 18
                                                    Fax: +49 (0)5 11/120-48 81
                                                    Friedhelm.Budde@mi.niedersachsen.de

                                                    For the administrative districts of Schles-
                                                    wig-Holstein:

                                                    Rainer Schwark
                                                    Arbeitsgemeinschaft der Hamburg-Rand-
                                                    kreise, Geschäftsstelle
                                                    Hamburger Straße 25, 23795 Bad Segeberg
                                                    Germany
                                                    Tel.: +49 (0) 45 51/951-496
                                                    Fax: +49 (0) 45 51/951-502

                                                    For the rural districts of Lower Saxony:

                                                    Babette Täpper
                                                    Landkreis Stade
                                                    Am Sande 2, 21682 Stade
                                                    Germany
                                                    Tel.: +49 (0) 41 41/12-250
                                                    Fax: +49 (0) 41 41/12-457




48
Initiatives taken within the framework of
rural structural and development analyses

        Rural structural and development analyses         The example:
                                                          “Rural structural and development analysis
        Rural structural and development analyses         Hüttener Berge”
        provide the basis for modern village and
        rural regional development. The aim is to         Regional profile
        support existing local and regional init-
        iatives, to reserve competence for special        Hüttener Berge Nature Park in the adminis-
        issues and in doing so, to draw up local and      trative district of Rendsburg-Eckernförde, to
        sub-regional development guidelines,              the East of the A 7 motorway, is a most
        development goals, concrete fields of action      scenic part of the federal state of Schleswig-
        and central projects.                             Holstein, the tourism development of which
                                                          is still in its infancy. The Nature Park spans
        The current stage of implementation is en-        219 sq km.16,000 people live in 20 communes
        couraging: 25 rural structural and develop-       belonging to the administrative districts of
        ment analyses have already been conclu-           Hütten, Wittensee and Schlei (partly).
        ded, 10 have been initiated and applications
        have been filed for another 17. This means        Background
        that so far out of the approximately 1,000
        smaller communes in Schleswig-Holstein,           In the area of Hüttener Berge Nature Park,
        330 have already made use of this instru-         ways of enhancing the economic situation,
        ment, taking their future into their own          and the tourist situation in particular, have
        hands beyond communal boundaries with             been under consideration for quite some
        the widespread involvement of the popula-         time now. The players joined forces in the
        tion. Applications have also been filed by        discussion about the possibilities of conduc-
        another 245 communes.                             ting a rural structural and development ana-
                                                          lysis in order to jointly press ahead with the
        Implementation is primarily promoted from         development of tourism in the region. In Au-
        the programme “The Future in Rural Areas”.        gust 1996, initial information talks were held
        With rural development, the main emphasis         for all representatives of the communes. In
        is placed on rural and tourist infrastructure     January 1997, the municipal committees de-
        projects, innovative projects aimed at safe-      cided to enter into the planning phase in
        guarding and enhancing basic services and         concrete terms. This resulted in the frame-
        other services, preferably organised by the       work for the rural structural and develop-
        private sector, the use of new IT facilities in   ment analysis being defined with the com-
        the rural area and the utilisation of rural       prehensive involvement of the citizens and
        areas as locations of business and industry.      local players. The contract was awarded to
        A detailed outline of goals, contents and         two planning agencies in 1998. The results
        procedures of the rural structural and            were presented in the autumn of 1998.
        development analyses is available in the re-
        port drawn up by the Federal State Govern-        Goals
        ment on the status quo of village and re-
        gional development in Schleswig-Holstein          The goal pursued with the rural structural
        (see Bibliography). The Academy for Rural         and development analysis in Hüttener
        Areas conducts rural structural and develop-      Berge is
        ment analyses in workshops.
                                                          • to take initiatives in order to enhance the
        In order to shed light on the scope and im-         tourist infrastructure,
        portance of this instrument in practical          • to enhance the basic amenities for the
        terms, a rural structural and development           population and
        analysis will be outlined in the following as     • to take an innovative approach in the field
        an example.                                         of energy supply.




                                                                                                     49
     Players                                             the integrated development concept in the
                                                         municipality of Wiedingharde. The strong
     20 communes from several municipalities             orientation towards implementation in parti-
     are involved in the process associated with         cular was an important criterion in organi-
     the rural structural and development ana-           sing the central projects. This led to several
     lysis, with eight communes belonging to the         central projects entering the implementation
     municipality of Hütten, nine communes be-           phase with the approval of the Ministry for
     longing to the municipality of Wittensee and        Rural Areas before work on the rural struc-
     three communes belonging to the munici-             tural and development analysis had been
     pality of Schlei. Apart from local represen-        completed.
     tatives who volunteer their services and the
     full-time representatives of the municipa-          The Information Centre for Tourism,
     lities, it is above all associations, federations   Environment and Nature in Holzbunge
     and individual companies from the region            One of the most outstanding central projects
     that are involved in the process.                   being implemented within the scope of the
                                                         Hüttener Berge rural structural and develop-
     Organisational structure                            ment analysis is the conversion of what
                                                         used to be the village pub (Schwenks Gast-
     The rural structural and development ana-           hof) in the commune of Holzbunge into an
     lysis was co-ordinated by a steering com-           Information Centre for Tourism, Environ-
     mittee composed of the following members:           ment and Nature. It is to serve as a Tourist
     two heads of the municipalities and their           Office for the region. It will provide basic in-
     representatives from the municipalities of          formation on the three Nature Parks in the
     Wittensee and Hütten, the Mayor of the              administrative district (Aukrug, Hüttener Ber-
     commune of Güby for the three communes              ge and Westensee) from May 2000 onwards
     belonging to the administrative district of         and will teach visitors about nature and the
     Schlei, three senior administrative officers        environment in a nature exhibition. This ser-
     from the municipalities of Wittensee, Hütten        vice is targeted at tourists, people interested
     and Schlei.                                         in nature, but also local politicians who wish
                                                         to obtain information about this type of de-
     Implementation, including, for instance, the        velopment strategy. The concept is based on
     involvement of local players, was assured           addressing visitors’ senses, in particular the
     by the respective planning offices.                 faculties of vision and hearing and on intro-
                                                         ducing them to the individual fields.
     Finance
                                                         Utilisation of waste timber in the Hüttener
     The project was financed with funds appro-          Berge region in connection with the heating
     priated by the federal state (village develop-      and power station in Eckernförde, Domsland
     ment), the communes, Eckernförde Kreis-             In a project that is the only one of its kind in
     sparkasse (a savings bank) and Eckernförde          the country, the energy for a planned new
     Volksbank (a bank).                                 housing estate in the town of Eckernförde
                                                         (Domsland) was supplied by a biomass
     Fields of action, activities, projects              power station which uses heat and power
                                                         generated by the utilisation of the timber
     The work performed within the framework             harvested from the cutback of shrubbery
     of this rural structural and development ana-       surrounding the forest. More than 430
     lysis for Hüttener Berge Nature Park focused        households are to be supplied with heat and
     mainly on eight central projects (involving         electricity. The Eckernförde Public Utility and
     several regions), 176 individual projects in        Energieversorgung Nord (Northern Power
     the communes involved and on twelve pri-            Supply Company) as well as the Maschinen-
     vate projects. As such, the following fields of     ring Angeln as the agricultural partner, are
     action were dealt with:                             providers of a local public utility. The tech-
     • designing areas of nature,                        nical concept is remarkable because it was
     • developing tourism,                               the first time a biomass hybrid system was
     • economic development and                          used in Germany. An electrical power-
     • safeguarding basic amenities for the              producing capacity of 180 kilowatts and a
       population.                                       thermal capacity of 350 kilowatts is gene-
                                                         rated on the basis of the gasification of
     The example of this rural structural and de-        wood cuttings. As such, the heat supply
     velopment analysis makes it clear that this         requirements, including times of peak capa-
     instrument is a meaningful evolution of the         city, are met 100 percent from biomass,
     experience gained within the framework of           coverage of ordinary peak capacities by

50
other fuel, such as natural gas, is not neces-    sued within the framework of a rural struc-
sary. One prerequisite for the success of this    tural and development analysis. It shows the
project was to ensure there would be a con-       diverse endogenous potential rural areas
tinual supply of suitable fuel. The concept       have to develop their future.
required for this purpose was developed
and safeguarded within the framework of           3 Contacts
the rural structural and development ana-
lysis of Hüttener Berge Nature Park together      For “Hüttener Berge” LSE:
with Maschinenring Angeln and agricultural
players. The project is an example of the         Heiner Haß
close links that exist between urban and          Amt Wittensee
rural fields of action within the framework of    Mühlenstraße 8, 24361 Groß Wittensee
rural structural and development analyses.        Germany
                                                  Tel.: +49 (0) 43 56/99 49-17
The “Services Centres in Rural Areas”             Fax: +49 (0) 43 56/99 49-29
project
Private and public service businesses are in-     For rural structural and development
creasingly withdrawing from rural regions.        analyses:
Even the last remaining corner shops, postal
retail outlets and branches of savings bank       Dr. Ute Löding-Schwerdtfeger
are being forced to close down for reasons        Andrea Weigert
relating to business administration. The aim      Akademie für die Ländlichen Räume
of the “Services Centres” project is to help      Schleswig-Holstein e.V. (ALR)
small communes in particular find new             Mühlenberg 10, 24340 Eckenförde
ways of making sure their citizens have a re-     Germany
liable supply of basic amenities. By setting      Tel.: +49 (0) 43 51/8 66 66
up service centres in rural areas, the strategy   Fax: +49 (0) 43 51-75 25 75
is being pursued of creating attractive sup-      Carrefour-Forum-Schleswig-H.@t-online.de
ply services in small communes by provi-
ding a wide range of private and public ser-      Hermann-Josef Thoben
vices with the support of new information         Hans-Christian Domeyer
technology and communication technology           Ministerium für ländliche Räume, Landes-
facilities.                                       planung, Landwirtschaft und Tourismus
                                                  des Landes Schleswig-Holstein
Services centres contain a wide range of          Düsternbrooker Weg 104, 24105 Kiel
additional services alongside their core busi-    Germany
ness which is usually that of a grocery store,    Tel.: +49 (0)4 31/988-49 80, -51 50
such as a postal service, financial services,     Fax: +49 (0)4 31/988-50 73
mobility advice, citizens’ advice, regional       Hermann-Josef.Thoben@mlr.landsh.de
distribution of goods, electronic commerce,       Hans-Christian-Domeyer@mlr.landsh.de
direct marketing, service exchange of wo-
men living in rural areas. With the support of    Contact at the State Regional Planning
one central service provider who provides         Department:
these services as a standard offer, individual
service providers in rural areas can put to-      Ludwig Thormählen
gether the services required by the respec-       Ministerium für ländliche Räume, Landes-
tive regions on a modular basis. This means       planung, Landwirtschaft und Tourismus
customised solutions can be developed for         des Landes Schleswig-Holstein
the individual communes of the federal            Abteilung Landesplanung
state. Within the framework of the rural          Düsternbrooker Weg 104
structural and development analysis of Hüt-       24105 Kiel
tener Berge Nature Park, the idea to set up a     Germany
services centre of this kind developed in         Tel.: +49 (0)4 31/988-17 35
Holtsee. This project is to be implemented in     Fax: +49 (0)4 31/988-19 63
the year 2000.                                    Ludwig.Thormaehlen@mlr.landsh.de

Summary, outlook

The structural and development analysis in
the field of Hüttener Berge Nature Park, in
particular, is a good example of the diversity
of development strategies that can be pur-

                                                                                             51
How do the LEG and the Investitionsbank
support the implementation of concept
and project ideas?

                       LEG Schleswig-Holstein                          nal situation, the rural structural de-
                                                                       velopment and regional development in
                       LEG Schleswig-Holstein Landesentwick-           urban regions help support state regional
                       lungsgesellschaft mbH operates in a num-        development.
                       ber of areas associated with state regional
                       development. They range from comprehen-         We support the rural communes in parti-
                       sive area management, also for environ-         cular by taking an integrated approach in
                       mental protection and nature conservation,      respect of village development and rural
                       to real estate development and property         structural and development analysis as well
                       management right through to rural struc-        as by creating new residential areas and
                       tural development and regional develop-         areas zoned for economic activity. By enga-
                       ment. Adopting integrated strategies that       ging in these activities, we are contributing
                       are oriented to the specific local and regio-   towards stabilising and strengthening rural
                                                                       areas. In doing so, we are endeavouring to
The headquarters                                                       develop and implement targeted projects of
of the LEG                                                             special and exemplary quality, so-called
company in Kiel,                                                       “innovative central projects” in co-operation
at Fabrikstraße 7                                                      with local partners. The children’s cultural
                                                                       village of Bokel and the Eggebek Services
                                                                       Centre are good examples of this work.

                                                                       In the urban regions of the federal state,
                                                                       urban renewal, conversion measures and
                                                                       urban development projects are of para-
                                                                       mount importance. As such, it is a matter of
                                                                       “internal development”, in particular the
                                                                       revitalisation of city centres and derelict
                                                                       land. In the case of urban renewal, the LEG
                                                                       relies heavily on the initiation, management
                                                                       and facilitating particularly of measures
With art and culture                                                   financed with private funds. Examples of
to “Bokel Children’s                                                   this are projects implemented within the
Village”                                                               framework of the city marketing of Ratze-
                                                                       burg and the redevelopment of the area
                                                                       surrounding Quickborn railway station.

                                                                       The restructuring of Wedel Industrial Centre,
                                                                       i.e. areas that used to be owned by AEG and
                                                                       DASA, was financed purely by the private
                                                                       sector. When converting areas previously
                                                                       used for military purposes, the LEG relies on
                                                                       a mixture of utilisation forms. This way,
                                                                       conversion in Wentorf near Hamburg has
                                                                       almost been brought to a successful con-
                                                                       clusion. The reactivation of the former Five-
                                                                       Lakes-Barracks at Plön and parts of the
                                                                       Naval facilities in Kiel-Wik are currently in
                                                                       the pipeline.

                                                                       Urban and settlement expansions are
                                                                       another focal point of the activities.

52
The LEG develops
and implements
projects for the futu-
re for the benefit of
the people and the
federal state.

                         These activities are intended to lend an         Lübeck which provides significant structural
                         orderly, environmentally-friendly and social-    impetus. This brief outline of the projects
                         ly-compatible form to the obvious continual      and measures taken by the LEG reveals im-
                         growth in this region. Here too, the functions   portant features of the strategy which the
                         of dwelling, supplies, employment and            LEG has developed in order to contribute
                         recreation are integrated as effectively as      towards state regional development:
                         possible in order to provide a good standard
                         of living and to minimise traffic. Eckernför-    • Service provider for communes: the
                         de-Domsland, Ratzeburg-Barkenkamp and              successful partnership with the com-
                         Ratzeburg-Neuvorwerk, Kiel-Neumeimers-             munes which is based on the spirit of trust
                         dorf and Kiel-Suchsdorf are examples of this       is the crucial basis that is needed to press
                         type of urban expansion. The LEG is also in-       ahead effectively with the development of
                         volved in preparing the university district of     the various regions.




In 1999, the LEG
purchased the
“Five-Lakes-
Barracks” in Plön.
Together with the
municipality and
the citizens of Plön,
new prospects are
being developed
here.

                                                                                                                     53
                                                                     • Regional approach: whether they are im-
                                                                       plemented in urban regions or rural areas,
                                                                       larger and structurally effective, future-ori-
                                                                       ented projects have to be backed by intra-
                                                                       communal co-operation.
                                                                     • Public-private partnership: the LEG opera-
                                                                       tes at the interface between the public and
                                                                       private sector, in order to integrate organi-
                                                                       sational potential and action potential in
                                                                       these areas.

                                                                     With these features, the working approach
                                                                     of the LEG fits ideally into the strategy adop-
                                                                     ted by the state regional planning authorities
                                                                     who use “endogenous” potential and are re-
                                                                     lying more than ever before on local and re-
                                                                     gional initiatives. Such initiatives are also
                                                                     the crucial basis for the project work perfor-
Wentorf in 1997 …                                                    med by the LEG. As such, the LEG perceives
                                                                     its task to be primarily in implementing pro-
                                                                     jects, which it does in the various regions of
                                                                     the federal state in many different forms.

                                                                     The LEG considers that the ideas and strate-
                                                                     gies adopted by the state regional planning
                                                                     authorities are visionary. They provide a so-
                                                                     und basis for further successful co-operati-
                                                                     on.

                                                                     3 Contact
                                                                     Dr. Thomas Krüger
                                                                     Tel.: +49 (0)4 31/97 96-448
                                                                     Fax: +49 (0)4 31/97 96-499
                                                                     Thomas.Krueger@leg-sh.de




Wentorf in 1998 and …




                                                                     An LEG future project: the Kiel Wik maritime
                                                                     centre.




… Wentorf in 1999: the largest military conversion measure im-       By purchasing the industrial centre in Wedel
plemented by the LEG in Wentorf achieved a successful track record   and developing a comprehensive utilisation
within a space of just 3 years.                                      concept, the LEG has managed to secure
                                                                     jobs.
54
Investitionsbank                                 construction. It tells those interested in buil-
                                                 ding and buying what funds they will re-
Schleswig-Holstein                               ceive, provides those interested in buying a
                                                 home of their own with low interest loans
                                                 and gives advice in a way that does not
                                                 affect competition.

                                                 Extensions to and modernisation of homes
                                                 is also supported. As such, one focal point is
                                                 the promotion of energy-saving measures.

                                                 Local authority loans and urban
                                                 development

                                                 The Investitionsbank supports local autho-
                                                 rities by granting low-interest loans and sub-
                                                 sidies and promotes urban development,
                                                 local infrastructure measures and infor-
                                                 mation technologies, landscape planning as
                                                 well as the construction of kindergartens
                                                 and hospitals.

                                                 Promotion of the environment and energy
The Investitionsbank Schleswig-Holstein (IB)
supports the economic and structural policy      The Investitionsbank solves tasks that are
in Schleswig-Holstein as the main promo-         relevant for the environment and energy by
tion institute and service provider. With its    providing technical, economic and organi-
specialised knowledge, it helps citizens,        sational know-how. With funds appropriated
companies and communes to find the right         by the federal state and the Energy Founda-
solution for them in respect of financial        tion Schleswig-Holstein, it promotes energy-
issues. To create prospects with transparen-     saving measures, supports the expansion of
cy – that is the goal of the Investitionsbank.   cost-effective and environmentally-friendly
                                                 energy systems and the use of renewable
The range of products and services:              energy resources.

Promotion of business and industry

The “promotion guides” provide a free and
non-competitive consulting service on fi-
nance and promotion possibilities (for exis-
ting companies and men setting up their
own business) and the “Consulting Agency
for Women setting up their own Business”.
They are in close contact with the other pro-
motion institutions of the federal state, the
Federal Government and the EU and “shed
light on the jungle of funding possibilities”.
The IB watches over small and medium-            Industrial workplace
sized businesses together with its parent
bank as the financing partner.
Via the Mittelständische Beteiligungsgesell-
schaft (MBG) (a company that supports
small and medium-sized businesses) and
the Innovation Fund Schleswig-Holstein and
Hamburg, the bank supports young growth-
oriented companies by providing equity and
venture capital.

Promotion of housing construction

On behalf of the Federal State Government,
the IB promotes private and public housing       Solar system

                                                                                               55
                                                               Project management

                                                               With its project management, the IB pro-
                                                               vides the federal state and the communes in
                                                               Schleswig-Holstein with the combined busi-
                                                               ness management, promotion-specific and
                                                               technical know-how of the Investitionsbank
                                                               and its co-operation partners for the imple-
                                                               mentation of complex problems. A central
                                                               issue in all projects is the efficient use of pu-
                                                               blic funds of which there is a shortage. The
                                                               Investitionsbank thus helps the federal state
                                                               and communes to preserve the infrastruc-
                                                               ture of Schleswig-Holstein and to safeguard
                                                               its future as a location of business and
                                                               industry at a high level.

                                                               EU activities

                                                               The European integration process which is
                                                               taking place at an ever growing pace pro-
                                                               vides opportunities for local and regional
                                                               authorities and companies in Schleswig-
                                                               Holstein.

                                                               The Investitionsbank has adapted to the
A house in       Promotion of agriculture                      growing importance of regional EU activities
Nordfriesland                                                  and provides the communes and industry
                 In agriculture, investments aimed at safe-    with a wide range of services from EU
                 guarding competitiveness are of paramount     consulting, support and financial services.
                 importance. With loans and financial aid
                 from promotion programmes, the Inves-
                 titionsbank supports the safeguarding of
                 business start-ups of farmers in Schleswig-
                 Holstein.




Bridge in
Friedrichstadt

56
The Investitionsbank Schleswig-Holstein   3 Beratungszentrums
locally
                                          Beratungsbüro Elmshorn
Investitionsbank Schleswig-Holstein       Ramskamp 71–75, Germany
Fleethörn 29-31, 24103 Kiel               Tel.: +49 (0) 41 21/47 15 51
Germany
Tel.: +49 (0)4 31/900-03                  Beratungsbüro Husum
Fax: +49 (0)4 31-900-3388                 Großstr. 16, Stadtpassage
info@ibank-sh.de                          Germany
Internet: www.ibank-sh.de                 Tel.: +49 (0) 48 41/87 20 03

3 Beratungszentrums                       Beratungsbüro Neumünster
                                          Großflecken 26, Germany
Beratungszentrum Flensburg                Tel.: +49 (0) 43 21/48 88 30
Nordergraben 22/24, Germany
Tel.: +49 (0)4 61/14 48 60                Beratungsbüro Oldenburg
                                          Schuhstr. 18A, Germany
Beratungszentrum Kiel                     Tel.: +49 (0) 43 61/50 96 32
Fleethörn 29–31, Germany
Tel.: +49 (0)4 31/900 33 33               Beratungsbüro Plön
                                          Markt 15, Germany
Beratungszentrum Lübeck                   Tel.: +49 (0) 45 22/50 02 72
Hermann-Lange-Str. 1, Germany
Tel.: +49 (0)4 51/79 98 60                Beratungsbüro Rendsburg
                                          Jungfernstieg 25, Germany
Beratungszentrum Norderstedt              Tel.: +49 (0)43 31/12 25 44
Rathausallee 70, Germany
Tel.: +49 (0)40/526 83 00                 Beratungsbüro Schleswig
                                          Michaelisstr./Carstensgang 2
                                          Germany
                                          Tel.: +49 (0) 46 21/98 97 71

                                          Beratungsbüro Schwarzenbek
                                          Meierstr. 3, Germany
                                          Tel.: +49 (0) 41 51/89 43 90




               Consulting Centres
               Consulting Offices
               Open days




                                                                         57
Who answers to your questions

                       Regional development                            Düsternbrooker Weg 94, 24105 Kiel
                                                                       Germany
                       The following persons and agencies are          Tel.: +49 (0)4 31/988-49 80, -5150
                       available to answer any questions you may       Fax: +49 (0)4 31/988-50 73
                       have in connection with the issues dealt        Hermann-Josef.Thoben@mlr.landsh.de
                       with in this brochure:                          Hans-Christian.Domeyer@mlr.landsh.de

                       Dr. Thomas Krüger                               Hans-Peter Wetzel
                       LEG Schleswig-Holstein                          Rainer Glüsing
                       Landesentwicklungsgesellschaft mbH              Ministerium für Arbeit, Gesundheit und
                       Fabrikstraße 7, 24103 Kiel, Germany             Soziales des Landes Schleswig-Holstein
                       Tel.: +49 (0)4 31/9796-448                      Adolf-Westphal-Straße 4, 24143 Kiel
                       Fax: +49 (0)4 31/9796-499                       Germany
                       E-mail: Thomas.Krueger@LEG-SH.de                Tel.: +49 (0)4 31/988-56 30 , -55 07
                                                                       Fax: +49 (0)4 31/988-54 16
                       Investitionsbank Schleswig Holstein             Rainer.Gluesing@SozMi.landsh.de
                       Fleethörn 29-31, 24103 Kiel, Germany
                       Tel.: +49 (0)4 31/900-03                        Dietrich Seele
                       Fax: +49 (0)4 31/900-33 83                      Staatskanzlei Schleswig-Holstein
                       E-mail: info@ibank-sh.de                        Europa- und Ostseeangelegenheiten
                       Internet: Internet: www.ibank-sh.de             Lorentzendamm 35, 24103 Kiel
                                                                       Germany
                       See page 57 for Consulting Centres              Tel.: +49 (0)4 31/988-21 20
                       (Beratungszentren) and Consulting Offices       Fax: +49 (0)4 31/988-21 04
                       (Beratungsbüros)                                Dietrich.Seele@stk.landsh.de

                       Ministerium für Wirtschaft, Technologie und     Alfred Eberhardt
                       Verkehr des Landes Schleswig-Holstein           Ministerium für Umwelt, Natur und Forsten
                       Düsternbrooker Weg 94, 24105 Kiel,              des Landes Schleswig-Holstein
                       Germany                                         Mercatorstraße 3, 24106 Kiel
                       See next page (59) Programme Co-ordina-         Germany
                       tion, Regional Programme 2000                   Tel.: +49 (0)431-988-7150
                                                                       Fax: +49 (0)431-988-7239
                       Hermann-Josef Thoben                            Alfred.Eberhardt@umin.landsh.de
                       Hans-Christian Domeyer
                       Ministerium für ländliche Räume, Landes-
                       planung, Landwirtschaft und Tourismus
                       des Landes Schleswig-Holstein



 Contacts at the State Regional Planning Department:
 Ministerium für ländliche Räume, Landesplanung, Landwirtschaft und Tourismus des Landes Schleswig-Holstein,
 Abteilung Landesplanung, Dr. Wolfgang König
 Düsternbrooker Weg 104, Postfach 7129, 24171 Kiel, Germany, Tel.: +49 (0)4 31/988-18 03, Fax: +49 (0)4 31/988-19 63


 Basics of regional     Cross-border and       Development of         Development of         Co-ordination of area
 development            European regional      Planning region        Planning regions       requirements; regio-
                        development;           Central; regional      North and West         nal structural policy,
                        development of the     information and                               legal affairs
                        Planning regions       cartography
                        South and East

 Kurt Püstow            Ernst Hansen           Frank Liebrenz         Dr. Nikolaus Boesten   Ludwig Thormählen
 Klaus Volkmann         Beate Domin            Jörn Uhl               Gisela Ninnemann       Norbert Schlick
 Tel.: +49 (0)4 31-     Tel.: +49 (0)4 31-     Tel.: +49 (0)4 31-     Tel.: +49 (0)4 31-     Tel.: +49 (0)431-
 988-17 30, -18 48      988-17 38, -17 36      988-17 34, -18 49      988-17 37, -18 45      988-17 35, -17 31


58
Regional Programme 2000                     Programme co-ordination
                                            Ministerium für Wirtschaft, Technologie und
Contacts in the regions:                    Verkehr des Landes Schleswig-Holstein
Branch offices for the Regional Programme   Referat VII 20
at the following facilities                 Düsternbrooker Weg 94, 24105 Kiel,
                                            Germany

West Coast region                           Support for the West coast region
Robert Krieger                              Kirstin Folger-Lüdersen
Uta Sander                                  Tel.: +49 (0)4 31/988-46 08
Projektgesellschaft Westküste mbH           Fax: +49 (0)4 31/988-48 12
Johann-Adolf-Straße 30, 25832 Tönning       Kirstin.Folger.Luedersen@wimi.landsh.de
Germany
Tel.: +49 (0) 48 61/96 11-13, -14
Fax: +49 (0) 48 61/96 11-11
pgw@t-online.de

K.E.R.N. region                             Support for the K.E.R.N. region
Dr. Wolfgang J. Bonn                        Jutta Behrend
Technologie-Region K.E.R.N. e.V.            Tel.: +49 (0)431/988-47 22
Königinstraße 1                             Fax: +49 (0)431/988-48 12
24768 Rendsburg, Germany                    Jutta.Behrend@wimi.landsh.de
Tel.: +49 (0) 43 31/13 86 86
Fax: +49 (0) 43 31/13 86 87
kern@NetzService.de
www.kern.de

Flensburg/Schleswig region                  Support for the Flensburg/Schleswig region
Manfred Bühring                             Kirstin Folger-Lüdersen
Wirtschaftsförderungs- und Regional-        Tel.: +49 (0)4 31/988-46 08
entwicklungsgesellschaft Flensburg/         Fax: +49 (0)4 31/988-48 12
Schleswig mbH (WiREG)                       Kirstin.Folger.Luedersen@wimi.landsh.de
Lise-Meitner-Straße 2
24941 Flensburg, Germany
Tel.: +49 (0)4 61/9 99 22-02
Fax: +49 (0)4 61/9 99 22-13
info@wireg.de

Ostholstein/Lübeck region                   Support for the Ostholstein/Lübeck region
Dr. Dirk Claus                              Lars Geffert
Susann Henning                              Tel.: +49 (0)431-988-4721
Entwicklungsgesellschaft Ostholstein mbH    Fax: +49 (0)431-988-4812
Röntgenstraße 1, 23701 Eutin, Germany       Lars.Geffert@wimi.landsh.de
Tel.: +49 (0) 45 21/808-15, -26
Fax: +49 (0) 45 21/808-11

Jörg Kaminiski
Wirtschaftsförderung Lübeck GmvH
Falkenstraße 11, 23564 Lübeck, Germany
Tel.: +49 (0)4 51/7 06 55-0
Fax: +49 (0)4 51/7 06 55-20




                                                                                      59
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rahmen. Hamburg, Hannover, Kiel 1996.




                                                                                            63
     Gemeinsame Landesplanung Hamburg, Niedersachsen, Schleswig-Holstein (Heraus-
     geberin): Metropolregion Hamburg – Zwischenbericht über die regionale Zusammenarbeit.
     Hamburg, Hannover, Kiel 1999.

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     geberin): Metropolregion Hamburg – Entwurf Regionales Entwicklungskonzept 2000.
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     geberin): Metropolregion Hamburg im Wettbewerb “Regionen der Zukunft” – Ziele, Strate-
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     Initiatives taken within the framework of rural structural and development analyses

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     lungsanalyse Naturraum Hüttener Berge. Wedel, Kiel 1999.

     Landesregierung Schleswig-Holstein (Herausgeberin): Perspektiven für ländliche Räume.
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     Landesregierung Schleswig-Holstein (Herausgeberin): Stand der Dorf- und ländlichen
     Regionalentwicklung in Schleswig-Holstein. In: Schleswig-holsteinischer Landtag, 14. Wahl-
     periode, Drucksache 14/2503. Kiel 1999.

     Ministerium für ländliche Räume, Landwirtschaft, Ernährung und Tourismus des Landes
     Schleswig-Holstein (Herausgeber): Impulse aus ländlichen Räumen. Dokumentation der
     Veranstaltung am 19. Mai 1999 im Landeshaus Kiel. Kiel 1999.




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