Editorials Editorials are… • An article in a publication expressing the opinion of its writers, editors or publishers. • A commentary on television or radio expressing the opinion of the station or network. Types of Editorials • There are three different types of editorials that we will discuss today, Interpretive Editorial, Criticism and Persuasive Editorials and Entertainment editorials. Persuasive editorial • A persuasive editorial seeks to persuade readers about a sensitive issue. Critical Editorial • Critical editorial seeks to point out a flaw, to judge severely and find fault. – This is likely the type of editorial you are used to seeing. Trying to convince. Persuasive and Critical Editorials…. • use vivid examples that play on your emotion and that also make sense • present both sides of the issue and illustrate how your opinion is logically the better choice • avoids preachiness • the tone is fair and balanced • What is the best way to convince someone that your opinion is better, with facts that back up your perspective or with your opinion? Interpretative editorial • takes a complex issue and breaks it down • By analyzing a policy and explaining what it really means, you, the editorialist, assists readers, your fellow students. Entertainment editorial • Some of the best opinion writers use humor to make a point. Humor disarms people. They let their defenses down. Tips for writing • Don't use the word I. – Your life is not interesting. Your personal experiences are tiresome. Using the first person also sounds preachy and righteous, which alienates readers. Strive for humility, Tips for writing • Avoid sarcasm. – Odds are you aren't very funny. Too much sarcasm comes off as immature and can ruin your credibility Tips for writing • The sky is not falling – – don't exaggerate. It makes you seem too emotional and irrational. Tips for writing • Challenge authority not personality. – Attacking the principal or the coach simply to generate letters to the editor is reckless. But attacking their ideas, policies or actions is terrific fodder for a column. Tips for writing • Don't put away your reporter's notebook – • Interview- A column is not a venue to air your ideas. Tell a story. Use quotes. Tips for writing • Think big picture. – Use a column to get into the gray analysis between the black and white. Compare apples and oranges.
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