Editorials by xiangpeng


       Editorials are…
• An article in a publication expressing
  the opinion of its writers, editors or
• A commentary on television or radio
  expressing the opinion of the station
  or network.
    Types of Editorials
• There are three different types of
  editorials that we will discuss today,
  Interpretive Editorial, Criticism and
  Persuasive Editorials and
  Entertainment editorials.
    Persuasive editorial
• A persuasive editorial seeks to
  persuade readers about a sensitive
     Critical Editorial

• Critical editorial seeks to point out a
  flaw, to judge severely and find fault.
  – This is likely the type of editorial you
    are used to seeing. Trying to convince.
  Persuasive and Critical
• use vivid examples that play on your
  emotion and that also make sense
• present both sides of the issue and
  illustrate how your opinion is logically
  the better choice
• avoids preachiness
• the tone is fair and balanced
• What is the best way to convince
  someone that your opinion is better,
  with facts that back up your
  perspective or with your opinion?
 Interpretative editorial
• takes a complex issue and breaks it

• By analyzing a policy and explaining
  what it really means, you, the
  editorialist, assists readers, your
  fellow students.
 Entertainment editorial
• Some of the best opinion writers use
  humor to make a point. Humor
  disarms people. They let their
  defenses down.
       Tips for writing
• Don't use the word I.
  – Your life is not interesting. Your
    personal experiences are tiresome.
    Using the first person also sounds
    preachy and righteous, which alienates
    readers. Strive for humility,
      Tips for writing
• Avoid sarcasm.
  – Odds are you aren't very funny. Too
    much sarcasm comes off as immature
    and can ruin your credibility
       Tips for writing
• The sky is not falling –
  – don't exaggerate. It makes you seem
    too emotional and irrational.
       Tips for writing
• Challenge authority not personality.
  – Attacking the principal or the coach
    simply to generate letters to the editor
    is reckless. But attacking their ideas,
    policies or actions is terrific fodder for
    a column.
      Tips for writing
• Don't put away your reporter's
  notebook –
• Interview- A column is not a venue to
  air your ideas. Tell a story. Use
       Tips for writing
• Think big picture.
  – Use a column to get into the gray
    analysis between the black and white.
    Compare apples and oranges.

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