Zero-E: Zero Emission
Zero-E, a carbon friendly social Car Sharing network. Creating easy UIUC: Tanner McGrath, Sora Kim
instant travel based on user preferences via web and mobile. HKUST: Joseph Ma, Lilly Long
Zero-E provides Seoul with a sustainable solution for daily travel SNU: Sooyoung Shim
that allows for less cars, less congestion, less pollution, lower
KU: Hyunjae Cho
travel costs, and a better place to live.
Carsharing is successful all around the world especially in Europe,
North America, and Japan.
Market opportunities and Team Strengths
o January 2007, there were 2.9 million private cars in Seoul
and 131 new cars sold everyday.
The initial investment for the business is as follows.
①Fleet of hybrid cars
② Technology:web, car computer, cell phone application
③ Parking space
Relations with maintenance/Insurance/IT solution companies
Labor force consisting of phone operators, web management operations personnel
Securing parking spaces at the right place is a success factor.
How does Zero-E works? Join - Make reservation - pick up - use - return
o When a new member joins, a smart card is issued after verification of driver's license and
a method of payment is set up. First, the station and car type that the member wants to
use is specified on the internet or with a cellular phone. Cars can be reserved in 15-
minute blocks, a reservation can be made just before use, or current use can be extended.
To pick up the car, the member goes to the station and holds up the smart card to the
reader and the locks open. Then our member blows into the in car Breathalyzer and the
car starts. Once done the member returns the car to the station, locks the car with the
smart card, and is done.
Motorists who shift from car ownership to car sharing reduce their vehicle travel 30-60%
o Fuel saved by reducing vehicle travel is worth far more than fuel saved by increasing
fuel efficiency, because vehicle mileage reductions also reduce congestion, roadway and
o 50% of members will sell or avoid purchasing a new car