AvoidingCommonInvestorProblems by zhangyun


									                              Avoiding Common Investor Problems

        The National Association of Securities Dealers (NASD) has published helpful guidance
for investors on its website, www.nasd.com, entitled, “Common Investor Problems and How to
Avoid Them.” These “Investors’ Best Practices” describe what investors can do to avoid the
four most frequently reported problems: misrepresentation, cold-calling, unsuitability and
unauthorized trading. Let’s examine the regulator’s advice.

Misrepresentations (and Omissions)

       Brokers may not tell the whole story in describing an investment, omitting or
misrepresenting material facts. The NASD cautions that this misconduct commonly is found
with low-priced, speculative securities because of their increased risk.

        Investors may be able to detect this problem, according to the NASD, when they lose
money on the investment, when they have trouble selling the investment, when they are able to
conduct independent research, or when they review written information such as a prospectus. To
avoid the problem, the NASD advises that investors request that their broker send written
information to substantiate his or her remarks. Also, investors should maintain contemporaneous
notes of their conversations with the broker.


       Cold-calls, or high pressure sales calls, are designed to harass investors into purchasing
investments. The NASD states that investors can detect cold-calling when, for example, the
broker claims that a fast investment is necessary to avoid missing the opportunity, or even to take
advantage of “inside information.”

        To avoid this problem, investors should beware of sales pitches that make exaggerated
claims, and should never send money to a broker or brokerage firm that they do not know. The
NASD advises investors to visit the broker and the firm, if possible, and to inquire from the
NASD as to the broker’s background by calling 800-289-9999 or visiting the NASD’s website.


        Brokers cannot recommend investments to investors unless they are suitable for the
investor, given such factors as the investor’s age, financial status, goals, income needs and net
worth. As an example, the NASD cites a recommendation to make a significant investment in a
highly speculative security to an investor who needs income.

      Investors may not be able to detect an unsuitable investment until after they have lost
money or another financial professional has alerted them to the problem.

       To avoid the problem of unsuitable investments, the NASD suggests that investors ask to
review the brokerage firm’s account file, such as the new account form with profiles for the

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investor’s investment objectives and risk tolerance. Additionally, investors should attempt to be
proactive, by asking such questions as, “What is the risk of losing money on this investment?”
Investors should maintain contemporaneous notes of their conversations.

Unauthorized Trading

        This misconduct involves the broker’s buying or selling a security without the investor’s
prior knowledge and prior consent to doing so. Investors can detect this problem by carefully
and promptly reviewing their confirmations of trades as well as their monthly account

       The NASD advises investors to avoid this problem by immediately complaining,
preferably in writing, to the broker’s branch office manager. Then follow up with
communication to the firm’s compliance department. Act immediately as time is critical.

       Regarding all types of broker misconduct, the NASD suggests that investors attempt to
resolve their conflict with the brokerage firm. That may or may not work, and investors should
be mindful of delays that may ensue. In fact, most often, investor complaints are met with
“Delay, Delay and Deny”. Should investors not be satisfied with the firm’s response to a
complaint, the NASD recommends filing an arbitration claim.

About the Author: James J. Eccleston leads the Securities group at the Chicago law firm of Shaheen, Novoselsky,
Staat, Filipowski & Eccleston, P.C., where he represents investors in recovering investment losses and financial
services professionals in disciplinary, employment, and compliance matters. He has held numerous securities
licenses and Chicago Bar Association leadership positions and serves as an arbitrator and mediator. He is a
recipient of Martindale-Hubbell’s highest rating (AV) for legal ability and ethics and is named to the Illinois Super
Lawyer and Leading Lawyer lists.
JEccleston@snsfe-law.com, 312.621.4400, www.snsfe-law.com, www.financialcounsel.com

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