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         Business Plan Provided for: Client Name Here
                 Proposed By: Delco Hospitality
        Overview
       Our Talent
Delco Development Awards
         BHAG
     Brand Promise
       Core Values
    Job Descriptions
       Check Lists
      Development
        Training
      Deliverables
    Sales & Marketing
  Accounting & Finance
    Brand Standards
       Next Steps
To grow any brand successfully you need to be
                 consistent.

 Consistency = standardization of product
               and service.

                 Geography
                 Marketing
                  Training
Tom Juliano – President & CEO
Specializing in building, acquisition, development, construction,
feasibility, retail negotiations, purchasing of equipment and store fit
outs.



John Moser - Senior Vice President & COO
Specializing in day to day operations of food and beverage, large
menu establishments, business development and sales & marketing.



Suzanne Silver – Vice President of Sales & Marketing
Specializing in sales & marketing, customer-focused selling,
promotions, advertising, communications and revenue management
and maximization.
Pete Kamenakis
Culture infusion and training.

Kendra Grace
Multi-brand certification. Skilled in brand immersion, strategic alignment.

Jeff Denbo
Branded and unbranded food and beverage operations. Skilled in cost control, and menu creation.

Joshua Paul
Managerial experience in operations. Skilled in quality assurance and brand standardization

Tina Paul
Certified Sommelier with extensive food and beverage experience. Skills include cost controls, and
landing team operation experience.

Teresa Nymick
Social Media Manager overseeing, communications, public relations, web design, graphic design,
promotions, blogs, and manages website content, social media and review sites.
 2011 Reader’s Choice, Best of the Best Wedding Venues in South Jersey (Aloft Mount Laurel) –         2005 Best of the Best Recognition Scatturo’s Restaurant - Voted by the Readers of South Jersey
South Jersey Magazine                                                                                Magazine

 2011 Trip Advisor 4.0 Ranking Certificate of Recognition (Aloft Mount Laurel) – TripAdvisor.com
                                                                                                      2005 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
 2011 Hall of Fame Award (Hampton Inn Pennsville) – Hilton Hotels                                    Hilton Hotels

 2011 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
Hilton Hotels                                                                                         2005 Highest Leadership Index (Kendra Grace)

  2010 Spirit of Pride Award (John Moser) – Hilton Hotels, highest honor for a individual operator
in a single brand                                                                                     2004 Most Improved RevPar Index (Kendra Grace)

 2010 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
Hilton Hotels                                                                                         2004 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
                                                                                                     Hilton Hotels
 2010 Pride of Super 8 Award for Customer Service (Super 8 Mount Laurel) – Wyndham Hotels
                                                                                                      2004 Spirit of Pride Award (Hampton Inn Pennsville) – Hilton Hotels
 2010 Best New Construction of the Year
                 (Super 8 Pennsville) - Wyndham Hotels
                                                                                                      2003 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
 2010 Best New Construction of the Year                                                              Hilton Hotels
                 (Super 8 Mount Laurel) - Wyndham Hotels

  2010 Reader’s Choice , Best of the Best Places to Stay and Play (Aloft Mount Laurel) – South        2003 Sales Team of the Year Award (Kendra Grace)
Jersey Magazine
 2010 Best of Weddings (Aloft Mount Laurel) – theknot.com                                             2003 Silver Guest Satisfaction Award (Kendra Grace)
 2009 Outstanding Quality Assurance & Customer Services Award (Hampton Inn Pennsville) –              2003 Somerset County Sheriff’s Award for Community Fundraising (Kendra Grace)
Hilton Hotels
 2009 Burlington County Developer of the Year Award (Delco Development) – Burlington County 2002 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
Chamber of Commerce                                                                         Hilton Hotels


 2008 Outstanding Quality Assurance & Customer Services Award (Hampton Inn Pennsville) –              2001 Manager of the Year (Jeff Denbo) – Hard Shell Cafe in Somers Point
Hilton Hotels
                                                                                                      2001 Outstanding Quality Assurance & Customer Services Award (Hampton Inn Pennsville) –
 2008 Spirit of Pride Award (Hampton Inn Pennsville) – Hilton Hotels                                 Hilton Hotels


 2008 Highest Associate Retention Rate (Kendra Grace) – White Lodging Services                        2000 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
                                                                                                     Hilton Hotels

 2007 Outstanding Quality Assurance & Customer Service Award (Hampton Inn Pennsville) –
Hilton Hotels                                                                                         2000 Cost Control Specialist Award (Jeff Denbo) - Northeast Philadelphia, PA, Woodbridge, NJ,
                                                                                                     Washington Township, NJ

 2006 Best of the Best - Scatturo’s Restaurant - Readers of South Jersey Magazine
                                                                                                      2000 Manager of the Quarter for Q1, Q3, Q4 (Suzanne Silver)

 2006 Outstanding Quality Assurance & Customer Services Award (Hampton Inn
Pennsville) – Hilton Hotels                                                                           2000 Highest Sales Revenue in 1st Quarter (Suzanne Silver)

                                                                                                      Awarded Seal of Excellence in Customer-Focused Sales (Suzanne Silver)
                       BIG. HAIRY. AUDACIOUS. GOAL.

       This is where the journey begins….


       BHAG; The future is what you strive to achieve. A BHAG is a long
         term goal that you continue to work towards on a daily basis.


       SAMPLE: Your BHAG; To open 500 stores and to be purchased by
         a large management organization.




              Brand        Creation of       Job         Training    Operations/Daily
BHAG
             Promise       Core Values   Descriptions   Checklists   Duties Checklist
       Brand Promise:

       What we promise to our customers.



       SAMPLE Brand Promise:

       Consistency - customers will get the same
         products and service at each location.




            Brand       Creation of         Job         Training    Operations/Daily
BHAG
           Promise      Core Values     Descriptions   Checklists   Duties Checklist
Core values are the foundation and most crucial step
to how we do it all. They provide guidance and a
solid foundation for training, overall operations, and
well-executed, customer service.


For example: Interviews are conducted with specific
questions tailored to the core values, helping you to
find the right people for the job. Core values, are
what’s in you, not something that can be taught.




            Brand        Creation of         Job          Training    Operations/Daily
BHAG
           Promise       Core Values     Descriptions    Checklists   Duties Checklist
       Standardized Job Descriptions are formed on the foundation
       of the Core Values and Brand Promise.
       Every applicant and hire is aware of the expectations of the
       position.
       Each manager is aware of the responsibilities and duties of
       each position with regards to training and evaluations.




          Brand       Creation of        Job                     Operations/Daily
BHAG                                                Checklists
         Promise      Core Values    Descriptions                Duties Checklist
       Training Checklists are formed from the Job Description.
       The Daily Checklist is created from the Training Checklist.
       Empowers the employee to carry out their daily duties
       embodying the core values.
       Therefore, all of the checklists ensure that the work is being
       done, and being done properly in adherence with the Core
       Values and Brand Promise.




             Brand       Creation of       Job         Training      Operations/Daily
BHAG
            Promise      Core Values   Descriptions   Checklists     Duties Checklist
Delco Does is All!
Site Acquisition
Development
Construction
Feasibility
Retail negotiation
Purchasing of Equipment
Store Fit Outs
Site Location/Organization
Area Demographics and Market Analysis
Licensing Agreements
Lease Negotiations
Contractor Negotiations
Legal Negotiations
In-House General Legal Counsel
Joint Venture
Diversifying the Market & Distribution
Training is seamless.
Our training programs promote accountability by supplying resources.
We institute on-boarding on a specific day each and every week by our Culture Department.
We will need to put a landing team in place that will be trained on you and your organization.
Based on the training you provide to us we will create standard to deliver the product exactly as
you desire.

Culture/Brand Roll Out
     All Employees
Cost Control Measures
     Labor
     Food Cost
     Liquor Cost
Purchasing Standards
     Invoices are ownership
     Consistent products at all locations
Labor Controls - Labor is your most valuable cost of goods.
     Properly Training
     Properly Staffing
Delco Hospitality will assist with the Creation of the following:
   Human Resources
       Employee Handbook
       Brand Specific Standard Operating Procedures
            SOP Manual
            Templates and Forms
       Newsletters – monthly or quarterly
       Benefits Management
   Dashboard Website
       Internal Web Tool for all Employees (link to example site)
       Standard Operating Procedures
   Payroll System
   Internal Audit System allowing the reduction of overhead, turnover and
   consistency of standards
       (example: making sure that every Senior Manager at each location has been
       CPR and First Aid certified will reduce your liability insurance by 6%)
Social Media
     Social Media Audit ( what competitors are doing)
     Social Media Accounts Set Up, If Needed.
           Facebook, Twitter, foursquare,
           Yelp and YouTube
Public Relations
     Press Releases, Philanthropy
     and Special Event Planning
Advertising & Graphic Design Services
     Radio, Cable, Print, Digital,
     Online, Pay Per Click, Specialty and
     Promotional Products
Interactive
     Mobile Applications, QR Codes
Web Design Services, If Needed
Search Engine Optimization
     On-Page Strategy – Building website content around keywords
     Off-Page Strategy – Link building (other sites pointing to your site)
     On-Going Maintenance and Monthly Site Analytics
Email Messaging – Monthly Email to Subscriber List
In addition to the following services, Delco Hospitality has a full staff accounting department
that will create detailed Income and Profit and Loss Statements that allow every manager to
review line items and be held accountable for overages on numbers.

We have mastered this process after working on this consistently for the past 10 years. Based
on our extensive break down you will be able to determine net operation income and drill
down to the individual cost of a pickle chip if need be.

           Accounts Payable & Receivable
           Vendor Bids
                 On an annual basis
           Create an accounting system
                 Coding invoices
                 Roll up into net operating income
           Financial Statement Preparation
           Budget Preparation
           Analysis of Income/Expense Accounts
           Payroll Processing
           Management of Paid Time off
           401K
           Statements for Lenders
           Cost of Goods
           Trends
  This is your brand, no one knows the vision of the brand better than you.
  Delco Hospitality offers a way to execute your vision through consistency.
 Another thing about your brand…
  Quality Assurance




       It’s YOURS.
      Consistent at All Tony Luke’s Locations
  Standard Operating Procedures
  Training
  Brand Promise

“You Can’t Expect What You Don’t Inspect.”
     There should always be accountability.
Interview
    Extensive with brand interviewee’s
Sequestered for BHAG and Core Value Segment
Execute the Core Values
Train the Core Management Team
Document Training by creating
    Job Descriptions
    Standard Operating Procedures
    Dashboard
Train your managers
Sales and Marketing platform with social media focus
Accounting and Financial review
Insure operation through quality assurance
Performance reporting
Business Plan Provided for: Client Name Here
        Proposed By: Delco Hospitality

				
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posted:9/23/2011
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