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					Car Active eSafety                                                                                                                       Page 1 of 28



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      Car Active eSafety systems can prevent accidents from happening & could save 6123 lives & prevent
      135,834 injuries on European roads each year*. In the long run we want a world where cars don’t crash.



  Whilst driving your car what would you rather do? Be well protected in a car crash with Passive Safety Systems such as seatbelts & airbags. Or
  never crash at all? If the latter (and who wouldn't?) your next car should be fitted with Car Active eSafety (CAeS) systems. In Europe these eight
  CAeS could save 6123 lives & prevent 135,834 injuries* each year by 2020:-
  1) Electronic Stability Control (ESC) In emergencies prevents skids / rolls. 3253 lives & 52,182 injuries saved If Fitted In (IFI) 75% cars.
  2) SpeedAlert (SPE) Informs you about advisory & legal speed limits. 1076 lives & 34,887 injuries saved IFI 39% cars.
  3) eCall (ECA) In a crash dials emergency services giving your cars' location. 728 lives saved IFI 50% cars.
  4) Lane Keeping Support (LKS) Prevents your car drifting into the next lane. 678 lives & 17,296 injuries saved IFI 18% cars.
  5) Emergency Braking (EBR) In an emergency automatically applies your car brakes. 193 lives & 10,925 injuries saved IFI 9% cars.
  6) Full Speed Range ACC (FSR) Keeps your car at a safe distance from car in front. 101 lives & 9,774 injuries saved IFI 11% cars.
  7) Driver Drowsiness Monitoring (DDM) Alerts you when you are sleepy at the wheel. 94 lives & 2,174 injuries saved IFI 4% cars.
  8) Lane Change Assistant (LCA) Helps you to safely change lanes. 86 lives & 8,596 injuries saved IFI 9% cars.

  Worldwide the roads each year have 1.2 Million (M) deaths & 50M casualties ***. In Europe, 300M drivers have 1.3M accidents & 41,000 people
  die**. In UK in 2007, 2,946 died (49% car users, 21% pedestrians, 20% bikers, 5% cyclists, 5% other vehicles) & UK casualty rate was 199
  casualties /100M km in 1967; 48 /100M km in 2007. ***** In 2008***, 2,538 died of which 1,257 (again 49%) were car users, 10,711 were seriously
  injured with 149,188 car user casualties (injured or maimed).
  Refs: * fig. 12+13 tinyurl.com/3ym7jl9, ** tinyurl.com/2w8sqa8, *** tinyurl.com/lkrn65, ***** tinyurl.com/q3oxq




    TUESDAY, AUGUST 31, 2010

                                                                                            DO YOU HAVE ANY ACTIVE ESAFETY SYSTEMS IN
     Road safety experts issue joint statement in defence of                                YOUR CAR?
     safety cameras                                                                         Yes                            1 (100%)
                                                                                            No                             0 (0%)
     source: http://www.roadsafetygb.org.uk/news/1152.html. Comments -
     some very long & detailed.                                                             Votes so far: 1
                                                                                            Poll closed

     RoSPA and Road Safety GB have joined forces with other leading road
     safety organisations to voice concern about the switching-off of safety
     cameras.                                                                               WHICH CAR ACTIVE ESAFETY SYSTEMS COULD
                                                                                            SAVE MOST LIVES (CHOOSE 3)

     To spark an informed debate, nine influential groups have put their                     g Full Speed Range (ACC)
                                                                                             c
                                                                                             d
                                                                                             f
                                                                                             e
     names to a communiqué which unequivocally recognises safety                             g Lane Change Assistant (LCA)
                                                                                             c
                                                                                             d
                                                                                             e
                                                                                             f
     cameras as an effective part of a much broader programme to save                        g SpeedAlert (SPE)
                                                                                             e
                                                                                             f
                                                                                             c
                                                                                             d
     lives and reduce injuries on UK roads.
                                                                                             g Lane Keeping Support (LKS)
                                                                                             f
                                                                                             d
                                                                                             c
                                                                                             e
                                                                                             g Driver Drowsiness Monitoring (DDM)
                                                                                             f
                                                                                             d
                                                                                             c
                                                                                             e
     With many local authorities preparing to discuss cuts to their road safety
                                                                                             g Electronic Stability Control (ESC)
                                                                                             d
                                                                                             e
                                                                                             f
                                                                                             c
     budgets, it is feared decisions could be taken soon which may prove
     irreversible.                                                                           g eCall (ECA)
                                                                                             e
                                                                                             f
                                                                                             d
                                                                                             c
                                                                                             g Emergency Braking (EBR)
                                                                                             f
                                                                                             d
                                                                                             c
                                                                                             e
     Before those decisions are taken, the communiqué’s co-signatories                      You may select multiple answers.
     want to raise public awareness, demonstrate unity and feed the wider                     Vote     Show results
     debate with facts.                                                                     Votes so far: 1
                                                                                            Days left to vote: 29

     The communique reads as follows:

     We the undersigned agree that:                                                         CAR ACTIVE ESAFETY TOPICS
                                                                                            ABS (1) acronyms list (1) Active eSafety implementation (2)
                                                                                            Active Speed Limitation Function (ASLF) (1) Adaptive Cruise
     • Speed cameras help to save lives - an estimated 100 lives a year in                  Control (ACC) (1) Adaptive Headlights (1) Alco-Locks (1)
     the UK.                                                                                Attention Assist (2) Autonomous Emergency Braking (1)




http://carsafetyresearch.blogspot.com/                                                                                                     02/09/2010
Car Active eSafety                                                                                                                 Page 2 of 28




                                                                               Autonomous Emergency Braking (AEB) (2) BAS-Plus (1)
    • Lives are saved by reducing speeding. Speeding significantly             Blind Spot Assist (2) Brake Assist (1) Bransgore speed limits (1)
    increases the risk of an accident happening; and also increases the        Britains first car crash casualty (1) car safety eChallenge (1)
                                                                               chooseesc.eu (1) City Safety (1) crabsallover (2) curtain airbags
    severity of injuries in an accident.                                       (1) Dorset RoadSafe 'No Excuses' (1) Driver Alert (1) Driver
                                                                               drowsiness (1) Driver Drowsiness Monitoring (DDM) (1) eCall
                                                                               (ECA) (2) eIMPACT (1) Electronic Stability Control (1)
    • Cameras should continue to be used where casualty statistics show
    they are needed.                                                           Electronic Stability Control (ESC)
                                                                               (21) Electronic Stability Control (ESC) effectiveness (2)
                                                                               Electronic Stability Programme (ESP) (1) Emergency Braking
    • Switching off cameras systematically would be close to creating a void
                                                                               (EBR) (1) eSafety Challenge 2009 (1) esafetyaware (1) Euro
    in law enforcement on the road. Cameras currently account for 84 per       NCAP (4) Euro NCAP Advanced (1) Euro NCAP logo (1) Euro
    cent of fixed penalty notices for speeding.                                NCAP Strategy (1) Front Side View Cameras (1) FSR Adaptive
                                                                               Cruise Control (FSR) (1) i2010 - Intelligent Car Initiative (1)
                                                                               Institute of Advanced Motorists (1) Intelligent Lighting (1) Lane
    • Cuts might also threaten many speed awareness courses that give          Departure Warning (1) Lane Departure Warning (LDW) (1) Lane
                                                                               Keep Assist (1) Lane Keeping Support (LKS) (2) Lane-
    motorists an opportunity to learn about the dangers of driving too fast.   Keeping Assist (2) LED daytime running lights (1) Mazda 2 Sport
                                                                               (1) Mercedes (2) Mercedes 2009 Experimental Safety Vehicle
                                                                               (ESV) (1) Mercedes Benz CL Coupe (1) Mercedes Benz S-Class
    • While public spending needs to be cut, cuts must be justified by         (2) Mercedes E Class (3) Mick Giannasi (1) mobile phones
    evidence. Cameras pay for themselves and currently make an important       whilst driving (1) Night Vision (1) Nissan (1) Nissan Qashqai (1)
                                                                               Nissan Qashqai Acenta (1) operation crackdown - antisocial driving
    contribution to achieving compliance with the speed limit.                 reporting (1) pedestrians (1) Pre-Safe anticipatory occupant
                                                                               protection system (2) Pre-Safe Brake (1) Pre-Safe Braking (1)
                                                                               Safety Assist (1) Seat belt (1) SEiSS (2004) (1) Setting local speed
    It is signed by:                                                           limits (1) Speed Cameras (3) Speed Limit Assist (1) Speed Limit
                                                                               Recognition (1) Speed Limitation Assistance (SLA) (2) Speed

    • The Royal Society for the Prevention of Accidents (RoSPA): Tom           Limiters (1) SpeedAlert (SPE) (1) Thatcham (7) the Low
                                                                               Speed Avoidance technology from Volvo (1) thinkingcars (1)
    Mullarkey MBE, Chief Executive                                             Toyota safety concerns (3) TRaffic Accident Causation in
                                                                               Europe (TRACE) (1) TSC (1) Vauxhall Corsa (1) Vision Zero
                                                                               International (1) VW Golf Mk6 (1) Whiplash (6) Youth Key (1)
    • The AA: Edmund King, President

    • Association of Industrial Road Safety Officers (AIRSO): Graham Feest,    BLOG ARCHIVE
    Secretary                                                                  ▼ 2010 (73)
                                                                                  ▼ August (15)
    • CTC - the UK’s National Cyclists’ Organisation: Kevin Mayne, Chief
                                                                                      Road safety experts issue joint statement in
    Executive                                                                           defen...
                                                                                      Cars, Cops and Criminals - BBC 1 (now) - How
    • GEM Motoring Assist: David Williams MBE FIRSO, Chief Executive                    speed...
                                                                                      Human Rights and Speed Enforcement
    • Institute of Road Safety Officers: Darren Divall, Chairman
                                                                                      Britain's first car crash casualty - when the
                                                                                        spee...
    • London Road Safety Council: Councillor Peter Herrington, Chairman
                                                                                      Pedestrian zombies are a deadly force - not all
    • Parliamentary Advisory Council for Transport Safety (PACTS): Robert               te...

    Gifford, Executive Director                                                       Cars with ESC involved in 3% fewer crashes,
                                                                                        25% fe...
    • Road Safety GB: Alan Kennedy, Chairman                                          Mercedes Active Safety UK TV commercial
                                                                                      effectiveness of electronic stability control
    RoSPA has issued an evidence-based defence of speed cameras                          syst...
    entitled: “Ten Reasons to Maintain Speed Camera Enforcement”. Click               Evidence for Electronic Stability Control (ESC)
    here to view the document.                                                          ef...
                       Posted by crabsallover at 2:22 PM   0 comments                 Mercedes-Benz launch new Car Active eSafety
    Labels: Speed Cameras                                                              system...
                                                                                      Britain’s most senior traffic policeman is at
                                                                                        war ...
                                                                                      Getting speed limits reduced in villages
                                                                                      Dorset RoadSafe 'No Excuses' Campaign
                                                                                      Speed Limiters
                                                                                      I will be a better driver

                                                                                  ► July (15)
    MONDAY, AUGUST 30, 2010
                                                                                  ► June (1)

    Cars, Cops and Criminals - BBC 1 (now) - How speeding &                       ► May (6)
    inattention on roads kills                                                    ► April (20)
                                                                                  ► March (13)
    From Fast & Dangerous - a BBC 1 programme about the horrific death
    toll from speeding on British Roads. Watch the one hour programme             ► February (3)
    until 6th September 2010: http://bbc.co.uk/i/tnqp4/




http://carsafetyresearch.blogspot.com/                                                                                               02/09/2010
Car Active eSafety                                                                                                            Page 3 of 28




          I'm trying to instill the fear of being caught back into the
          road user.

          Supt. Steve Barry, Head of Traffic, Sussex Police 0'.50" &                 SEARCH THIS BLOG EG ESC
          3'10"                                                                                                                      Search
                                                                                                                        powered by
          It's definitely a social problem that speeding is not
          considered 'a bad thing' in the UK
                                                                                     Schnell abnehmen?
                                                                                     Fettverbrennung anregen & abnehmen.
          Supt. Steve Barry, Head of Traffic, Sussex Police 2'.10"                   Ihre Traumfigur in wenigen Wochen!




                                                                                     CARS WITH ACTIVE ESAFETY
                                                                                     BMW 5 series saloon
                                                                                     Mercedes 'E' class
                   Anti-Social Driving                                               Nissan Qashqai Acenta - ESP, SLA
                                                                                     Toyota Avenis T Spirit 'Safety Pack' (ACC, LDW,
                                                                                     LKA, PCS)
       Anti-social driving can range from careless driver behaviour to
        deliberate activity. It not only affects road safety but also the
       quality of life in local neighbourhoods. With your help Sussex
                    Police can crackdown on this behaviour.

                  Click here to report antisocial driving in Sussex.




                                                                                     CAR ACTIVE ESAFETY QUOTES - CLICK PICTURE




                                                                                     LIVES SAVED BY ACTIVE ESAFETY

                        Posted by crabsallover at 11:14 PM     0 comments
    Labels: mobile phones whilst driving, operation crackdown - antisocial driving
    reporting

    0 Ratings   No rating




                         Madeira Urlaub
                         Suchen Sie den perfekten Urlaub?
                         Besuchen Sie die Madeira-Inseln!




    SUNDAY, AUGUST 29, 2010


    Human Rights and Speed Enforcement                                               Top lifesavers are Electronic Stability Control ESC,
                                                                                     SpeedAlert SPE, Ecall ECA, Lane Keeping Support
    How dare drivers drive faster than the speed limit! What right do they           LKS, Emergency Braking EBR, Adaptive Cruise
    have to endanger the lives of me, my family and friends? Why aren't all          Control Full Speed Range FSR, Driver Drowsiness
    cars fitted with Speed Limitation Devices, by law? Why aren't all speed          Monitoring DDM - which are likely to save 6100 lives
    hidden or covert?                                                                in Europe each year by 2020 ref: eImpact 6/08


    As Slowerderbyshire (via Independent, via Facebook) says:-
                                                                                     INJURIES PREVENTED BY ACTIVE ESAFETY

          "Current government, police and council policies regarding




http://carsafetyresearch.blogspot.com/                                                                                          02/09/2010
Car Active eSafety                                                                                                 Page 4 of 28




        the setting of speed limits and their subsequent
        enforcement contravene the Human Rights Act, 1998. The
        articles being contravened include the following:



             Article 2 “right to life”

             Article 3 “prohibition of torture and inhuman
             treatment”

             Protocol 1, Article 1 “peaceful enjoyment of
             possessions”

        In 2004 the Department of Transport stated:
                                                                       Electronic Stability Control ESC, SpeedAlert SPE,
             The government expects all drivers to observe             Lane Keeping Support LKS & Emergency Braking
             all speed limits on all roads at all times (except        EBR are likely to save over 114,000 european road
             for emergency vehicles)                                   injuries a year by 2020 ref: eImpact 6/08

        The government permits the police the routine use of covert
        speed cameras to catch drivers speeding “excessively”          CAR ACTIVE ESAFETY ACRONYMS
                                                                       ABS - Anti-Lock Braking Systems
                                                                       ACC - Adaptive Cruise Control
        The handbook for Safety Camera Partnerships states:
                                                                       BSM - Blind Spot Monitoring

             All cameras must be highly visible (rule 5)               EBA - Emergency Break Assist
                                                                       EBR - Emergency Braking
             Fixed/mobile cameras may only be used at a                ESC - Electronic Stability Control
             site with a significant killed/seriously injured          ESP (aka ESC) - Electronic Stability Programme
             record (rule 7)
                                                                       FSR - Full Speed Range ACC
                                                                       IBP - Improved Braking Performance
        So government guidelines for safety camera placement
        require a disproportionate number of deaths or serious         ILS - Intelligent Lighting Systems
        injuries before a camera may be deployed! The visibility       INS - Intersection Safety
        guidelines along with the requirement for a high number of     IVSS - Intelligent Vehicle Safety Systems
        deaths/serious injuries mean that Safety Camera                LCA - Lane Change Assistant
        Partnerships are effectively prevented from enforcing the
                                                                       LDW - Lane Departure Warning
        limits to the maximum of their ability.
                                                                       LKA - Lane Keeping Assistant
                                                                       More Acronyms - Brian Knibb
                                                                       NIW - NightVisionWarn
        The guidelines also require that drivers be warned of speed    PCS - Pre Crash Safety
        enforcement well in advance of the cameras and that the        PCV - Pre-Crash Protection of Vulnerable Road
        cameras be highly visible. Research shows that the number      Users
        of accidents in the immediate vicinity of the cameras has      SLA - Speed Limitation Assistance
        decreased. This decrease has not been statistically
                                                                       TC - Traction Control
        significant away from the immediate vicinity of the cameras.
                                                                       VOA - Voice Activation
        Research shows that most drivers just slow down in the
        immediate vicinity of the cameras and then speed up to         WLD - Wireless Local Danger Warning

        their normal driving speed away from the cameras.
                                                                       12 ACTIVE ESAFETY SYSTEMS

        Highly visible enforcement strategies act to remind road
        users that enforcement is present and potentially increases
        both the actual and the perceived risk of detection. Non-
        visible enforcement acts to increase road user's sense of
        uncertainty and to prevent them from adapting their
        speeding behaviour at specific times and locations when
        speeding enforcement is clearly being carried out.



        6 Recommendations

        The rules governing Safety Camera Partnerships should be
        enhanced to permit the following:




http://carsafetyresearch.blogspot.com/                                                                              02/09/2010
Car Active eSafety                                                                                                Page 5 of 28




                Permitted to use safety cameras both covertly as
                well as overtly.

                The only requirement for speed enforcement
                should be a history of speeding at the location in
                question.

                Time average speed cameras to be used in
                preference to highly visible localized spot
                cameras.

                Permit the use of 30mph repeater signs where
                appropriate/effective e.g. on a main road through
                a village




                       Posted by crabsallover at 5:38 AM   0 comments
    Labels: Speed Cameras, Speed Limitation Assistance (SLA)            If every car had all 12 Active eSafety we would cut
                                                                        deaths by 80% - 32,000 lives would be saved on
    0 Ratings   No rating
                                                                        European roads every year. ref: eImpact 6/08


    THURSDAY, AUGUST 26, 2010                                           LIVES SAVED


    Britain's first car crash casualty - when the speed limit was
    14mph




                                                                        By 2020 Electronic Stability Control ESC could
                                                                        reduce european fatalities by 16.6% if fitted to all
                                                                        cars. ESC is likely to save 14% lives when fitted to
                                                                        84% cars. 1% is 230 lives saved a year. ref: eImpact
                                                                        6/08


                                                                        LIVES SAVED & INJURIES PREVENTED




                                                                        In Europe a 1% reduction in fatalities is 230 people, a
                                                                        1% reduction in injuries is 3700 people. ref: eImpact
                                                                        6/08




http://carsafetyresearch.blogspot.com/                                                                              02/09/2010
Car Active eSafety                                                                                                                           Page 6 of 28




                                                                                                   ACTIVE CAR ESAFETY




                                                                                                   Ranked 1-12 by potential to save most lives. ref:
                                                                                                   eImpact 6/08


                                                                                                   1) ELECTRONIC STABILITY CONTROL (ESC) - TOP
                                                                                                   LIFE SAVER! PREVENTS SKIDS




                            Posted by crabsallover at 6:10 AM           0 comments
    Labels: Britains first car crash casualty

    0 Ratings      No rating



    MONDAY, AUGUST 16, 2010


    Pedestrian zombies are a deadly force - not all technology
    is good for road safety

                                                                                                   by braking wheels individually ESC reduces risk of
                                                                                                   car skids & rollovers during emergency manoeuvres.
                                                   A recent report by the AA says that the new
                                                                                                   If fitted to all cars in Europe ESC would reduce death
                                                   technological age is creating ‘pedestrian
                                                                                                   on roads by 16.6% - that's 4500 lives saved each
                                                   zombies’ who are oblivious to road safety and
                                                                                                   year. Click picture for ESC video.
                                                   could be responsible for many accidents.


                                                   AA patrols have noted a marked increase in
                                                                                                   2) LANE KEEPING SUPPORT (LKS) - WARNS
                                                   the number of ‘iPod zombie pedestrians’, and
                                                                                                   ABOUT LANE DRIFTING
                                                   the Association suggests that they could be
                                                   responsible for some of the 500 pedestrian
                                                   deaths or 26,887 pedestrian casualties last
    year.


    Analysis from AA Insurance shows there has been a 5% increase in pedestrian
    inattention related collisions in the last year.

    Descriptions in AA Insurance claims include, “he walked into the side of the car”
    and “pedestrian just walked out”. One even tells of a car swerving to avoid a pedestrian
    and ending up in a chemist’s shop.

                            Posted by crabsallover at 9:55 AM           0 comments
    Labels: pedestrians

    0 Ratings      No rating




http://carsafetyresearch.blogspot.com/                                                                                                         02/09/2010
Car Active eSafety                                                                                                                      Page 7 of 28




    SUNDAY, AUGUST 15, 2010


    Cars with ESC involved in 3% fewer crashes, 25% fewer
    on snowy & icy roads.
    Proceedings, 13th ITS World Congress and Exhibition
    8-12 October 2006, London, UK Congress and Exhibition
    Proceedings, 13th ITS World
    8-12 October 2006, ESC are involved in 3% fewer crashes although the
    Overall the cars withLondon, UK
    effectiveness is substantially higher under conditions of adverse road the
    Overall the cars with ESC are involved in 3% fewer crashes although friction
    i.e. 25% reduction on snowy higher under conditions of adverse road frictionin
    effectiveness is substantially and icy roads. ESC equipped cars are involved
    i.e. 25% reduction on snowy and this reduction equipped cars combined
    15% fewer fatal crashes althoughicy roads. ESC represents the are involved in
    effectfewer fatal crashes although this reduction represents the combined
    15% of ESC and passive safety improvements.
    The study used the national accident statistics of Great Britain. The crash
    effect of ESC and passive safety improvements.
    experienceused the cars wasaccident statistics of Great Britain. The crash
    The study of 8951 national analysed and compared to a closely matching
    set of non-ESC cars cars was analysed and compared to a closely matching
    experience of 8951 using case-control methods.
    set of non-ESC cars using P., 20006): methods. KB)
    Download PDF (Thomas case-control          .pdf (79
    Download PDF (Thomas P., 20006):         .pdf (79 KB)
        Crabsallover Comments: These results are often statistically
        not significant and sometimes its results are often statistically
        Crabsallover Comments: Thesenot clear which results
        are significant and which are not. not clear which results
        not significant and sometimes its The graphs should highlight
        these differences in signficance, but do not. This analysis of GB
        are significant and which are not. The graphs should highlight
        national accident in signficance, but do not. equipped with GB
        these differences data has indicated that carsThis analysis of ESC
                                                                                               with stearing wheel vibration & audible warning (Lane
        are involved in 3% fewer crashes overall cars equipped with ESC
        national accident data has indicated that compared to
        are involvedcars. This compares to 22% effectiveness in Sweden
        unequipped in 3% fewer crashes overall compared to                                     Departure Warning LDW) followed by active steering
        and 45% in cars. This compares to 22% effectiveness in
        unequipped Germany using similar methods. The UK ESCSweden                             (Lane Departure Prevention LDP) when car drift into
        effectiveness results using order of magnitude lower than
        and 45% in Germanyare an similar methods. The UK ESC those                             the wrong lane. If fitted to all European cars, LKS
        in Germany or Sweden - an order ofdoes not explain why there
        effectiveness results are the report magnitude lower than those
        should be such Sweden difference in does notSwedish why there
        in Germany or a huge - the report the UK, explain and                                  could save 3450 (15%) lives each year. Click picture
        German results. The analysis has in the UK, Swedish most
        should be such a huge difference shown that ESC is and                                 for video.
        effective results.poor road surface shown thatsuch as most snow
        German under The analysis has conditions ESC is rain,
        effective under poor road surface conditions 25%. The data also
        and ice where the effectiveness increases to such as rain, snow
        indicates that these conditions are relatively rare in Great Britain
        and ice where the effectiveness increases to 25%. The data also
        indicates 2% these conditions place on snow or in roads (but I
        with only that of crashes taking are relatively rare icy Great Britain                 3) SPEEDALERT (SPE) - ALWAYS KNOW THE
        doubt these conditions are an order of magnitude greater in
        with only 2% of crashes taking place on snow or icy roads (but I
                                                                                               SPEED LIMIT
        Sweden or Germany). are an order of magnitude greater in
        doubt these conditions
          Sweden or Germany).




    Overall the cars with ESC are involved in 3% fewer crashes although the effectiveness is
     substantially higher under conditions of adverse road friction. ESC equipped cars are     using digital cameras recognises round speed limit
     involved in 15% fewer fatal crashes although this reduction represents the combined       signs and alerts you. Pedestrians hit at 30mph have
                         effect of ESC and passive safety improvements.                        80% chance of surviving, at 35mph 50%, at 40mph
                                                                                               10%. SPE is likely to save over 1000 lives each year
                                                                                               by 2020. Click picture for video.


                                                                                               3A) SPEED LIMITATION ASSISTANCE (SLA) -
                                                                                               MAINTAINS CAR SPEED BELOW THE SPEED LIMIT

    Overall the cars with ESC are involved in 3% fewer crashes although the effectiveness is
     substantially higher under conditions of adverse road friction. ESC equipped cars are
     involved in 15% fewer fatal crashes although this reduction represents the combined
                         effect of ESC and passive safety improvements.
    The final dataset comprised 890,648 cars of which 8,685 were
    The final with ESC.... The data was cars of – 2004. The UK
    equippeddataset comprised 890,648for 2002which 8,685 wereAccident
    equipped withthe severity of the was for 2002 – 2004. The UK Accident
    Data records ESC.... The data injuries sustained in the crash. Fatal
    Data records the severity of casualty that has died within 30 days of
    crashes include at least one the injuries sustained in the crash. Fatal the                Use with SpeedAlert SPE. No more speeding tickets!
    crash, seriously injured casualties have sustained at least30fracture or
    crashes include at least one casualty that has died within a days of the                   Pedestrians hit at 30mph have 80% chance of
    crash, seriously injured casualties have sustained at least a fracture or
    have been detained in hospital at least overnight while slightly injured                   surviving, at 35mph 50%, at 40mph 10%. You set the
    casualties have sustained lower severity injuries, while slightly injured
    have been detained in hospital at least overnight normally lacerations                     max. speed your car can travel. Override by flooring
    and contusions. sustained lower of these casualties in vehicles equipped
    casualties have The reductions severity injuries, normally lacerations                     the accelerator. 1 out 7 points in Euro NCAP Safety
                                                                                               Assist category. Click Nissan Qashqai picture for
    with contusions. The in Figure 2 of these casualties in vehicles equipped
    and ESC are shown reductions for all crashes, crashes where a car
                                                                                               Euro NCAP rating.
    with ESC are either in Figure 2 for all injured (KSI) and fatal crashes.
    occupant wasshown killed or seriously crashes, crashes where a car
    occupant was either killed or seriously injured (KSI) and fatal crashes.
    Overall ESC equipped cars were involved in 3% fewer crashes than
    non-equipped vehicles carsKSI crashes were3% fewer crashes than
    Overall ESC equipped but were involved in 19% lower and fatal                              4) EMERGENCY BRAKING (EBR) - AVOID
    crashes were 15% lower, although this result 19% not statistically
    non-equipped vehicles but KSI crashes were was lower and fatal                             CRASHING INTO VEHICLE IN FRONT
    significant. 15% lower, although this result was not statistically
    crashes were
    significant.




http://carsafetyresearch.blogspot.com/                                                                                                    02/09/2010
Car Active eSafety                                                                                                                              Page 8 of 28




                                                                                                    in car radar warns of danger of crashing with the
                                                                                                    vehicle in front and can automatically activate the
                                                                                                    brakes. If installed in all cars in Europe, 1400 lives
                                                                                                    would be saved each year. Click picture for video.


                                                                                                    4A) BRAKE ASSIST (BAS) - POWERFUL BRAKING




                                                                                                    Used in conjunction with EBR, BAS gives drivers a
                                                                                                    very powerful brake when you are trying to avoid a
                                                                                                    crash. Click picture for thinkingcars news.


                                                                                                    5) ECALL (ECA) - DIALS 999 IN A CRASH


      On snow or icy road conditions ESC equipped cars had substantially fewer crashes.
     Overall there were 25% fewer crashes while KSI crashes were reduced by 53%. There
        were insufficient cases to evaluate fatal crash reductions of ESC fitted vehicles.
                                                                                                    automatically makes an emergency call when an
                                                                                                    accident occurs.


                                                                                                    6) DRIVER DROWSINESS MONITORING (DDM) -
                                                                                                    KEEP AWAKE!




                                                                                                    detects when you make minute steering corrections
                                                                                                    indicating drowsiness. Don't nod off! Be attentive!
                                                                                                    Click picture for thinkingcars news.


                                                                                                    7) WIRELESS LOCAL DANGER WARNING (WLD) -
                                                                                                    VEHICLES EXCHANGE SAFETY INFO




      Frontal collisions of all severity levels were 10% lower in ESC equipped cars while side
     impacts reduced by 7%. KSI crashes were 18% lower in collisions to the front of the car
    and 28% lower in side crashes. Fatal crashes were 38% higher in ESC equipped cars in
    side impacts although there were insufficient cars to evaluate changes in frontal fatalities.




http://carsafetyresearch.blogspot.com/                                                                                                            02/09/2010
Car Active eSafety                                                                                                                          Page 9 of 28




     None of these differences between front and side impact was statistically significant as
                             was the apparent increase in fatalities.




                                                                                                lets cars talk to each other and warns you of dangers
                                                                                                ahead. Click picture for thinkingcar news.


                                                                                                8) INTERSECTION SAFETY (INS) - AVOIDS
                                                                                                CROSSROADS CRASHES




      Small family cars showed a non-significant increase in crash rates of 2% for the ESC
       equipped cars while large family cars had a 13% lower crash rate. Large off-roaders
     showed a 24% increase in crash rates. Small MPVs, with just one model of car, showed
        a 74% lower crash rate while large MPVs with 2 models showed a 29% increase.




                                                                                                alerts you about Stop Signs & Red Traffic Lights.
                                                                                                Click picture for thinkingcars news.


                                                                                                9) NIGHT VISION WARNING (NIW) - AVOID
                                                                                                PEDESTRIANS & CYCLISTS AT NIGHT




    DISCUSSION This analysis of GB national accident data has indicated
    that cars equipped with ESC are involved in 3% fewer crashes overall
    compared to unequipped cars. This compares to 22% effectiveness in
    Sweden and 45% in Germany using similar methods. The analysis has
    shown that ESC is most effective under poor road surface conditions
    such as rain, snow and ice where the effectiveness increases to 25%.
    The data also indicates that these conditions are relatively rare in Great                  uses infrared headlights. If fitted to all cars in Europe
    Britain with only 2% of crashes taking place on snow or icy roads.                          NIW could reduce road deaths by 2.9% (667) & 2.0%
                                                                                                (8140) injuries
    Although the benefit to Great Britain from ESC does not appear to be as
    large as in other countries with more frequent adverse road surface
                                                                                                10) LANE CHANGE ASSISTANT (LCA) - AVOID
    conditions it is nevertheless still significant in financial terms. In 2004                 BLINDSPOTS
    there were 292,000 cars involved in crashes in GB, most of which were
    not equipped with ESC, these results indicate that if they had been
    there would have been nearly 9,000 fewer crashes. The UK Department
    for Transport has estimated the average cost of a crash to be £62,197
    in 2004 values10 so the total saving resulting from uniform fitting of ESC
    to cars is £544,845,720 (€730,093,265).

    CONCLUSIONS This analysis of the GB national accident data has
    shown that cars equipped with electronic stability control systems have
    a lower crash involvement rate than non-equipped cars. The overall
    reduction for crashes of all injury severity is 3% but on icy roads or snow
    this rises to 25% but the accident data shows that only 2% of crashes
    occur under these conditions.




http://carsafetyresearch.blogspot.com/                                                                                                        02/09/2010
Car Active eSafety                                                                                                          Page 10 of 28




                        Posted by crabsallover at 10:55 PM      0 comments
    Labels: Electronic Stability Control (ESC) effectiveness




    Mercedes Active Safety UK TV commercial

    Mercedes TV commercial link. 'Best or Nothing' maxim. Jorg Breurer
    introduces Attention Assist which prevents micro-sleep. Michael Fehring
    introduces Pre-Safe.
                        Posted by crabsallover at 4:58 PM      0 comments
                                                                                    Blind Spot Monitoring helps you avoid a crash with a
    Labels: Attention Assist, Mercedes, Pre-Safe anticipatory occupant protection
                                                                                    vehicle in the lane next to you by continuously
    system                                                                          screening the blind spots to the side of your vehicle.
                                                                                    Click picture for video.


                                                                                    11) PRECRASH PROTECTION (PCV) - BRAKE TO
                                                                                    SAVE PEDESTRIANS OR CYCLISTS
    effectiveness of electronic stability control system in
    reducing loss of vehicle control (Iowa, 2010)

    source: search Google Scholar effectiveness "electronic stability
    control" - 60 links since 2010

    An empirical study of the effectiveness of electronic stability control
    system in reducing loss of vehicle control.
    Yiannis E. Papelis1, , a, , Ginger S. Watson2, a, and Timothy L. Browna,
    a The University of Iowa, Iowa City, IA 52242, United States Received
    16 August 2008; revised 18 January 2009; accepted 21 April
    2009. Available online 7 April 2010.                                            Brakes applied when pedestrian detected too close.
                                                                                    Click picture for thinkcars news.


    Abstract A significant percentage of fatal vehicle crashes involve loss
                                                                                    12) ADAPTIVE CRUISE CONTROL (FSR) - KEEP A
    of control (LOC). Electronic stability control (ESC) is an active safety        SAFE DISTANCE FROM THE VEHICLE IN FRONT
    system that detects impending LOC and activates counter-measures
    that help the driver maintain or re-gain control.

    To assess the effectiveness of ESC in preventing LOC, an empirical
    study was conducted on a high-fidelity driving simulator. The ESC
    systems for two vehicles were incorporated into the simulator's
    dynamics code which was calibrated to ensure engineering validation.

    The study utilized three scenarios designed to recreate typical LOC
                                                                                    Full Speed Range FSR ensures vehicle in front is far
    situations, and was designed to assess the effects of ESC presence,
                                                                                    enough away
    vehicle type, scenario, age and gender. A total of 120 research
    participants completed the study. Results showed a statistically
    significant reduction in LOC with ESC compared to without ESC (F =              EURO NCAP
    52.72, p < 0.0001).

    The study findings of 5% LOC with ESC and 30% without ESC match
    several epidemiological studies that have analyzed ESC effectiveness
    on real-world crashes, providing strong support to the use of driving
    simulation for studying driver behavior.

    Study conclusions suggest that wide-spread utilization of ESC is likely
    to reduce traffic fatalities. Keywords: Electronic stability control;
    Electronic stability program; Loss of control; Safety; Driving simulator

    Evidence for
    Article Outline   Electronic Stability Control (ESC) effectiveness

    source: chooseESC
    1. Introduction 2. Background on ESC 3. Method 3.1. Simulator 3.2.




http://carsafetyresearch.blogspot.com/                                                                                          02/09/2010
Car Active eSafety                                                                                                           Page 11 of 28




    Experimental design 3.3. Participants 3.4. Treatments 3.5. Dependent
    measures 3.6. Procedure 3.7. Statistical analysis 4. Results 5.
    Discussion 6. Conclusion Acknowledgements References

    Corresponding author. Tel.: +1 757 638 6560; fax: +1 757 686 6214.
    Accident Analysis & Prevention Volume 42, Issue 3, May 2010, Pages
    929-934 Assessing Safety with Driving Simulators
                        Posted by crabsallover at 4:48 PM     0 comments
    Labels: Electronic Stability Control (ESC)




                                                                                      EURO NCAP SAFETY ASSIST




                                                                                      Rewards manufacturers for fitment of electronic
                                                                                      stability control (3/7 points, 43%), Speed limitation
                                                                                      device (1/7, 14%) and seat belt reminders (3/7, 43%).


                                                                                      ELECTRONIC STABILITY CONTROL (ESC)




          my comments in italic quotes
                                                                                      ESC prevents car skids. Cars with ESC are involved
    Literature Review, Effectiveness of Electronic Stability Control
                                                                                      in fewer accidents, and less serious ones, than cars
    2007, USA
    Many studies now have estimated that ESC reduces fatal single-vehicle             without. By 2012, Euro NCAP will assess and reward
    crashes by between 30 and 50% among cars and 50-70% among SUVs.                   ONLY cars which are fitted with ESC as standard
    Furthermore, fatal rollover crashes are estimated to be 70-90% lower with         across the whole of the model range.
    ESC regardless of vehicle type.
    The review discusses the methodological differences and examines the
    findings according to vehicle type, crash type and severity, and road
    conditions.                                                                       SPEED LIMITATION ASSISTANCE (SLA) -
    (Fegurson S.A., 2007)       pdf (1.8 MB)                                          MAINTAINS CAR SPEED BELOW THE SPEED LIMIT

          This metastudy was sponsored by Robert Bosch - the inventors
          of ESC. Table 1 has comments on 12 ESC studies.




                                                                                      No more speeding tickets?! Pedestrians hit at 30mph
    Proceedings, 13th ITS World Congress and Exhibition                               have 80% chance of surviving, at 35mph 50%, at
    8-12 October 2006, London, UK
    Overall the cars with ESC are involved in 3% fewer crashes although the           40mph 10%. With SLA set the speed limit and your
    effectiveness is substantially higher under conditions of adverse road friction   car will not exceed it. Temporarily override the set
    i.e. 25% reduction on snowy and icy roads. ESC equipped cars are involved
    in 15% fewer fatal crashes although this reduction represents the combined
    effect of ESC and passive safety improvements




http://carsafetyresearch.blogspot.com/                                                                                          02/09/2010
Car Active eSafety                                                                                                                 Page 12 of 28




    vehicle crashes.
                                                                                         speed by flooring the accelerator. Click Nissan
    Statistical analysis of road accidents and fatalities as well as traffic insurance
                                                                                         Qashqai SLA picture for Euro NCAP advice.
    claims.
    Download PDF (IIHS, 2006):          .pdf (313 KB)

                                                                                         SEAT BELT REMINDERS
    Press release. National Agency for Automotive Safety & Victims' Aid
    (NASVA)
    18 February 2005
    ESC decreased the accident rate of single-car accidents by about 44% and
    that of head-on collisions by about 24%; the decrease was higher for more
    severe accidents; the decrease of single accidents and head-on collisions
    was higher on wet road conditions (58%) than on dry conditions (20%).
    Comparison of data of 1,471 single-car accidents or head-on collisions not
    caused by drunk driving or drowsy driving involving ten models that were
    originally designed and shipped without ESC but subsequently became to be
    equipped with ESC were chosen from the accident data held by the Institute
    for Traffic Accident Research and Data Analysis (ITARDA) in Japan. Accident
    numbers were related to the number of such cars in use.
    Download PDF (Ohono & Shimura, 2005):           .pdf (83 KB)


    International Technical Conference
    on the Enhanced Safety of Vehicles Conference (ESV)
    June 2005
    The overall effectiveness of ESC on all injury crashes except for rear end
    crashes was 16.7 +/- 9.3%, while for serious and fatal crashes the
    effectiveness was 21.6 +/- 12.8%. The effectiveness for serious and fatal
    crashes on wet roads was 56.2 +/- 23.5 %. On roads covered with ice and
    snow, the corresponding effectiveness was 49.2 +/- 30.2 %.                           Many people continue to drive without wearing their
    The estimates are based on the assumption that rear end crashes on dry               seatbelts, and such people are vastly over-
    road surfaces are not affected at all by ESC.
    Download PDF (Lie, A., Tingvall, C., Krafft, M. & Kullgren, A. , 2005):              represented in statistics of severe and fatal injuries.
        .pdf (82 KB)                                                                     Many of those who do not routinely wear their
                                                                                         seatbelts would do so if prompted by a seatbelt
    SATURDAY, AUGUST 14, 2010
                                                                                         reminder (SBR)

                                    Car Active eSafety systems that actively prevent cars from straying into the
    Mercedes-Benz launch new Limited for Roads and Traffic
    Vehicle Design and Research Pty
    Authority others
    paths of of NSW                                                      OTHER ESAFETY
    June 2005
    In Australia, ESC is estimated to reduce road fatalities in light vehicles by
    This autumn, Mercedes-Benz is to launch new Car Active eSafetyand
    29%. Assuming that ESC can prevent 50% of loss-of-control accidents
                                                                                systems CAeS that actively prevent cars from straying into    the
    paths of others. costs $1,000, ESC is estimated to have a benefit cost ratio
    that an ESC units
    of 0.51.
    Compilation of ESC safety evaluation results throughout the world.
                                           .pdf (848 of
    WhatCar.com observes that it is an extensionKB)CAeS which is already available. Indeed, at present, Mercedes-Benz offers
    Download PDF (Paine, M., 2005):
    blind-spot and lane-change warnings that alert the driver if the car is about to move into the path of another coming up behind, or
    drift unintentionally into another lane.

    Wissenschaftlicher Erkenntnisstand zu ESP. 10 the review
    "The big difference with the new active systems,"Jahre ESP explained, "is that they apply the brakes on one side of the car to
    Berlin, 23 February 2005
    In Germany, onto a cent equipment even if there ESP is estimated risk
    bring it back 100 per straight course,of all cars with is no immediate to of a collision."
    reduce the number of accidents with car occupant injuries by about 7 -11
    %. The reduction in the car occupant fatalities would be approximately 15 -
    The active lane-change system works as long as there is a solid white line on one side of the car and a dotted line on the other".
    20 %
    The study compiled all available on motorways, I ESP effectiveness.
    So that means it will only workaccident studies onpresume.
    Langwieder, K.,2005

    Both safety features will initially be available on the revised S-Class saloon and CL coupe plus the E-Class family.

    National HighwayPosted by crabsallover at 3:39 AM
                    Traffic Safety Agency, USA                  0 comments
    Labels: Blind Spot Assist, Lane Keeping Support (LKS), Lane-Keeping Assist, Mercedes Benz CL Coupe, Mercedes Benz S-Class,
    Single vehicle crashes were reduced by 35% in passenger cars and by 67 %
    Mercedes E Class study also showed significant or borderline-significant
    in SUV crashes. The                                                                  ranked in importance by crabsallover
    reductions in the multi-vehicle crash rates per 100,000 vehicle years with
    ESC.
    0 Ratings No rating
    As multi-vehicle crashes we used as the control group and it is possible that
    multi-vehicle crashes are being reduced by ESC, this means that the true             DAYLIGHT RUNNING LIGHTS (DRL)
    effectiveness of ESC could be higher than estimated for single vehicle
    crashes.
    Download PDF (Dang, J., 2004):         .pdf (61 KB)




    Insurance Institute for Highway Safety, Arlington, Virginia, USA

    ESC reduced single-vehicle crash involvement risk by approximately 41 %
    and single-vehicle injury crash involvement risk by 41 %. This translates to
    an estimated 7 % reduction in overall crash involvement risk and a 9 %
    reduction in overall injury crash involvement risk. Based on all fatal crashes
    in the United States over 3 years, ESC was found to have reduced single-
                                                                                         Always on lights. ECE R48/R47 requires DRL for al
    vehicle fatal crash involvement risk by 56 percent. This translates to an            new cars in 2011. Reduce daytime crashes by 3-
    estimated 34 percent reduction in overall fatal crash involvement risk.              10%. Click picture for Wiki.
    The study compared crash involvement rates for otherwise identical vehicle
    models with and without ESC systems.
    Download PDF (Farmer, C., 2004):          fulltext.pdf (79 KB)
                                                                                         ADAPTIVE HEADLIGHTS
                         Posted by crabsallover at 3:37 PM      0 comments




http://carsafetyresearch.blogspot.com/                                                                                                 02/09/2010
Car Active eSafety                                                                                                          Page 13 of 28




    Literature Review, Effectiveness of Electronic Stability Control
    Labels: Electronic Stability Control (ESC) effectiveness
    07, USA
    cle crashes by between 30 and 50% among cars and 50-7
    source:and No rating among SUVs. Furthermore, fatal rollover crashes are
    0 RatingschooseESC
    ng cars      50-70%



    SATURDAY, AUGUST 14, 2010




                                 Home                           Older Posts

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                                                                                   are LED or Xenon & automatically adjust so the
                                                                                   entire road is lit. No European studies but in USA
    This autumn, Mercedes-Benz is to launch new Car Active eSafety
                                                                                   2500 deaths & 31,000 injuries could be prevented.
    systems CAeS that actively prevent cars from straying into the paths of        Click picture for video.
    others.

    WhatCar.com observes that it is an extension of CAeS which is already          CURVE SPEED WARNING
    available. Indeed, at present, Mercedes-Benz offers blind-spot and lane-
    change warnings that alert the driver if the car is about to move into the
    path of another coming up behind, or drift unintentionally into another
    lane.

    "The big difference with the new active systems," the review
    explained, "is that they apply the brakes on one side of the car to bring it
    back onto a straight course, even if there is no immediate risk of a
    collision."                                                                    using satnav maps warns you if you are travelling too
                                                                                   fast for an upcoming curve. Click picture for thinkcars
    The active lane-change system works as long as there is a solid white          news.
    line on one side of the car and a dotted line on the other". So that
    means it will only work on motorways, I presume.
                                                                                   CAR SAFETY RESOURCES

    Both safety features will initially be available on the revised S-Class        choose ESC
    saloon and CL coupe plus the E-Class family.                                   eIMPACT 2008
                                                                                   eSafety challenge
                                                                                   eSafety Challenge on Facebook
                                                                                   eSafetyAware
                                                                                   Euro NCAP
                                                                                   Euro NCAP on Youtube
                                                                                   i2010 Intelligent Car (2007)
                                                                                   SaferCar.gov - USA Government
                                                                                   SEISS 2004
                                                                                   Thatcham
                                                                                   thinkingcars
                                                                                   TRACE - TRaffic Accident Causation in Europe
                                                                                   Vision Zero International



                                                                                   ESAFETY AWARE




                                                                                   MANUFACTURERS ACTIVE ESAFETY
                                                                                   Audi
                                                                                   BMW




http://carsafetyresearch.blogspot.com/                                                                                         02/09/2010

				
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