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					     PROXIMUS
Mobile Data Solutions
         through
  GPRS / W-LAN / UMTS


                      Yves Verfaillie
                  Group Product Manager
                  BMD Business Marketing

                                           page1
Agenda




          Introduction
          Network elements – status
              Yesterday - what we had
              Today - what we have
              Tomorrow –where we go

          Market approach
          Conclusion




                                         page2
Agenda




          Introduction
          Network elements – status
              Yesterday - what we had
              Today - what we have
              Tomorrow –where we go

          Market approach
          Conclusion




                                         page3
Yesterday – what we had


 High Mobility                                                                 Low Mobility




    International
                                  2G
       roaming




Proximus has                 GSM mobile phones
Roaming agreements with      GSM coverage : 99% of the Belgian population
 more than 225 operators,
In more than 145 countries

                                                  With GSM allowing for
                                                         Voice calls
                                                         CSD data transfer (9.6 Kbps – fax)
                                                         SMS
                                                  Use for messaging alike applications




                                                                                               page4
  Yesterday – what we had (GSM network = 2G)
Main features: voice, CS data (<= 9.6 kbps)                    2G
Additional Services: VMS, SMS, IN, WAP
Possible Improvement: HSCSD (up to 4 * 14.4 kbps )

                                                               PSTN
                                             GMSC
        BSC


                                TRAU
  BSS                                       MSC / VLR
                                TRAU       MSC / VLR
                   BTS
                                                         NSS
     BSC                                   AuC     HLR
                                             EIR



                 BTS




                                                                      page5
Today – what we have

 High Mobility                                                                        Low Mobility




    International                                                         Office / Home Networks :
                          2G & 2.5G                                                 WLAN
       roaming




Proximus has              GPRS/GSM mobile phones                                    W-LAN PCCard (PC)

Roaming agreements with   GPRS coverage : 99% of the Belgian population
26 operators,
In 15 countries
And more to come




                                               With GPRS & W-LAN allowing for faster data transfer




                                                                                                        page6
 Today – what we have (GPRS network = 2.5 G)
                                                              2G
Main features: + PS data (10-20 kbps/TS, max 8 TS)
Additional Service: Internet/Intranet                        2.5 G
Possible Improvement: EDGE (40 kbps/TS, max 8 TS)

                                                              PSTN
                                           GMSC
      BSC
       PCU


                             TRAU
BSS                                      MSC / VLR
                             TRAU       MSC / VLR
                BTS
                                                       NSS
   BSC                                  AuC      HLR

      PCU                                  EIR



              BTS
                                    SGSN      GGSN
                                                             Internet
                                                             Intranet



                                                                        page7
Products Today : Mobile Internet/Intranet (High Level design)


                                                                                          DNS Server
                                                                         SGSN

     Mobile End User   2.5G Mobile   Proximus network




    Interface
 GPRS / IP network                                        Mobile Intranet GGSN       Mobile Internet GGSN




 Network security
                                                        Mobile Intranet Firewall   Mobile Internet Firewall



  Acces Network                                                                                               Databackbone




                                                              Customers ‘ Intranet                Internet




                                                                                                                             page8
Products Today: Mobile Intranet / Customer Connectivity

                                                                                                     DNS Server
                                                                                    SGSN

            Mobile End User   2.5G Mobile       Proximus network




                                                                     Mobile Intranet GGSN       Mobile Intranet GGSN

                   IP Tunnels =
                   Virtual Links

                                                                   Mobile Intranet Firewall   Mobile Intranet Firewall




            Bilan                                                                                                              B2B
           access                                                                                                            access
           routers                                                                                                           routers


                        Bilan                                                     Bilan
                       ATM/FR                                                  MPLS IP-VPN




           Cust A                           Cust B                       Cust C                 Cust D                   Cust T

                                                                                                                                       page9
Today – what we have (WLAN Hotspot Infrastructure)


                                           Hotspot location



                         Billing/
                         Service/
                         Authentication/



                       Core network




    Internet


                                           IP tunneling
                                            techniques




                                                              page10
Tomorrow – where we go



 High Mobility                                                               Low Mobility




    International                                                Office / Home Networks :
                     2G & 2.5G                    3G                       WLAN
       roaming




Proximus has         GPRS/GSM mobile phones       UMTS mobile phones       W-LAN PCCard (PC)
GSM, GPRS and UMTS   GPRS coverage : 99% of the Belgian population
Roaming agreements



                                         With UMTS allowing for
                                               Voice calls, SMS
                                               faster data transfer




                                                                                               page11
   Tomorrow – where we go (UMTS network = 3G)

Main Features: CS data <= 64kbps, PS data <= 384 kbps                 2G
Additional Services: unlimited, multi-RAB, video-telephony
                                                                    2.5 G
                          BSS                                        3G
        PCU
                                            GMSC
     RNC
     BSC                                                           PSTN

                                TRAU
UTRAN
BSS                                       MSC / VLR
                                TRAU     MSC / VLR
                 BTS
                 NodeB
                                                            CN
                                                            NSS
   BSC
   RNC PCU                                AuC       HLR
                                              EIR

                                       SGSN          GGSN
               BTS
               NodeB
                                       SGSN                       Internet
                          BSS                                     Intranet




                                                                             page12
   Tomorrow – where we go (portfolio evolution)

      GSM/GPRS                                                                                              UMTS




                                  Field Force Management




                                                                                                                                        Field Force Management
Mobile Intranet                                                                                  Mobile Intranet




                                                           Machine To Machine




                                                                                                                                                                 Machine To Machine
                                                                                EVOLUTION
Mobile Internet                                                                                  Mobile Internet
                  Mobile office




                                                                                                                        Mobile office
    MMS                                                                                                MMS

    WAP                                                                                                WAP

     SMS                                                                                               SMS

    Voice                                                                                              Voice
                                                                                                Video Telephony
                                                                                               With UMTS allowing for
                                                                                                   Higher speeds (faster data transfer)
                                                                                                   QOS
                                                                                                   Richer applications

                                                                                                                                                                                      page13
The Proximus vision
     Proximus sees WLAN as a natural extension of its GPRS/3G
      networks for low mobility/very high bandwidth needs

     It gives our customers total mobility solutions, especially for
      converged mobile/WLAN devices
 High Mobility                                                                 Low Mobility




      International                                 Office / Home Networks :      Personal Network :
                           2.5G      3G
        roaming                                               WLAN                    Bluetooth




 Mobile terminals     2.5 G mobile   3G mobile   Converged GPRS/3G             Bluetooth-enabled
                      phones         phones      phones                        mobile phones




       Seamless Mobile Connectivity is our goal


                                                                                                       page14
Tomorrow – where we go - conclusion

     A seamless mobile connectivity between
         all those technologies providing
               a total mobility solution

   Technology roaming (GPRS, Wireless LAN & UMTS)
    with seamless handover between the different technologies

   Unique mobility proposal
    including SIM authentication

   All-in-one invoice

   Roaming in other countries on all technologies

                                                                page15
page16
Agenda




          Introduction
          Network elements – status
              Yesterday - what we had
              Today - what we have
              Tomorrow –where we go

          Market approach
          Conclusion




                                         page17
BMD Market Approach

   Mobile Business Solutions Concept




                                          Communication
     Market Survey      Positioning &
                                             Objectives &
     Key Findings     Product Mapping
                                        Testimonial Approach




                                                               page18
  BMD Market Approach


                        Belgian companies have an explicit and
                           implicit need for data solutions.
                But to make the jump, they are tacitely expecting
                        a reason why and a catalyst to move on
                                  in this direction.
Market Survey
Key Findings         There is an undeniable need for conviction

                         Re-assurance and Guidance.




                                                                    page19
BMD Market Approach

     Above all, B2B customers are looking for 3 key benefits :

             Benefit 1: SOLUTIONS                        Benefit 2: SOLUTIONS
                                                                                          Benefit 3: SOLUTIONS

  THAT SIMPLIFY THEIR BUSINESS:                           REINFORCING
                                                                                             ALLOWING
one package of professional mobile applications,       THE PRODUCTIVITY AND
                                                                                     TO BETTER MANAGE TIME
clear offer, customised and functional solutions            PERFORMANCE OF
                                                         THE “MOBILE” EMPLOYEES   FOR THEIR “MOBILE” EMPLOYEES




               Increase                                                                           Control
             productivity                                                                           Costs




From « COST           CENTER »              to «   PROFIT CENTER => increase Revenues

                                                                                                                 page20
Conclusion

   Technology Investments
   -> Network Superiority

   Market Approach
   -> 200 % Customer Oriented
   -> Mobile Business Solutions
       Improve Productivity
       Control Costs
       Generate Revenues


   Full Data Mobility Solution by all mobile means




                                                      page21
Q&A



If you think
    of mobile solutions
          ... think Proximus


          Q&A
                               page22

				
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posted:9/23/2011
language:English
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