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					                                                      D AN H ERBERT
                  500 Spring Lake Crescent  Virginia Beach, Virginia  330.309.2622  dherbert8@hotmail.com
                         http://www.linkedin.com/in/dherbert8  Twitter: @dherbert8  www.danherbertlive.com

                                                   Q UALIFICATION S UMMARY
Talented, experienced, results-producing inbound marketer with an emphasis in Search Engine Marketing, Pay Per Click Advertising, Search
Engine Optimization, Social Media, and Web Analytics. Demonstrated success driving growth in targeted markets through implementation of
SEM, SEO, and PPC advertising. Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with
management, vendors, and internal departments to coordinate overall marketing efforts. Previous experience and guidance have produced a very
well-rounded individual capable of progressing in many possible positions and situations.


                                                           I NTERNET S KILLS
Pay Per Click Platforms: Google AdWords | Yahoo! Marketing Solutions | Microsoft AdCenter | Ask Sponsored Listings
Web Analytics: Google Analytics | WebTrends 8.0 | Omniture | ComScore
Web:     HTML | CSS
                                                                 E DUCATION
Master of Business Administration, 05/2004  Walsh University – Canton, Ohio
Bachelor of Arts Degree, 12/2002, Marketing/Communications  Walsh University – Canton, Ohio


                                                  P ROFESSIONAL E XPERIENCE
Search Engine Marketing Analyst, Cox Auto Trader/AutoMart.com, Canton, OH 2/06-10/07 and Norfolk, VA 10/07– Present
SEM/SEO Analyst:
   Analyze the paid search performance and campaign optimization to increase traffic to AutoMart.com and AutoExtra.com.
   Manage the daily budgets for multiple search engine relationships.
   Analyze and evaluate the ROI of various online relationships.
   Investigate and identify problems on all pages on AutoMart.com and AutoExtra.com for possible SEO recommendations.
   Develop and implement recommendations to improve conversions for our websites.
   Preparing URLs and analytic coding for online campaigns as well as generate new titles and descriptions for ad copy.
   Research and develop new keyword lists to build upon currents campaigns.
   Assist marketing team in determining ways to continually market site to increase brand awareness and overall traffic.
Lead Analytics Coordinator:
   Utilize strong analytical skills to recommend and execute strategies that increase volume and ROI.
   Prepare weekly and monthly performance reports to be distributed to senior management.
   Analyze traffic trends and visitor behavior to define the Key Performance Indicators (KPIs) for our websites.
   Refined internal reporting processes, including tracking internal marketing efforts, monthly search engine optimization evaluations
   Manage all social media sites in order to create strong online community.
   Stay up to date on current technology, search engine knowledge, changes in the industry, new tools and methods.

Computer Applications Faculty, Bohecker Business College, Ravenna, Ohio 3/2006 – 10/2007
    Taught and facilitated classes on Microsoft Office Applications. Ten week, five hour courses, per section of Microsoft Office (i.e. Word, Excel,
     and Access). More recent courses include College Math, Integrated Marketing Communications, and Marketing Research courses.

Business and Economics Adjunct Faculty, Walsh University, Canton, Ohio 1/2006 – 10/2007
     Taught and facilitated the course Microcomputer Business Applications at different campus locations (Akron, Canfield, North Canton and
      Medina) on an as needed basis. Each course is four hours long and covers Excel, Access, and PowerPoint in five weeks.

                                                    A DDITIONAL E XPERIE NCE
Retail Sale Representative, Verizon Wireless, Canton, Ohio 10/2004 –06/2005
Store Manager, Lids™, Canton, OH 7/2003 – 10/2004
Sports Information Intern, Walsh University, Canton, OH 2003
Relations Department Intern, Walsh University, Canton, OH 2002
Work-study Coordinator, Athletic Department at Walsh University, Canton, OH 2001-02
Sales and Marketing Intern, The Pro Football Hall of Fame, Canton, OH 2000

				
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